Notes: Global Marketing Meeting 17 February 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.  (Slack is the instant messaging system the team uses, and login is required to view the messages. If you don’t have a Slack account, set one up.)

1. Welcome, introduction, new contributors

a. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates. 

2. Attendance

a. Attendees Slack Thread

b. Welcoming new contributors – New Attendees Welcome Thread

Marketing Contributor introductory sessions in 2021 – booking details

@nalininonstopnewsuk has been supporting members and reviewing systems in this area. If anyone has an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) issue or needs some help with using one of the contributor tools, please let us know or include her (@Nalini on Slack) in your message.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started

3. Meeting Notes

A big thanks to @herculespekkas and @lmurillom, for contributing to drafting, follow ups and actions from last week’s meeting notes. Note: Please review and add comments in suggestion mode – link in the Slack. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned / requested from other teams. 

Rota for drafting notes:

Actions:

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

4. Tasks, Working Groups, and Team Celebration

Celebrations Thread

  • @megphillips91, @webcommsat @evarlese and @courane01 are discussing how to help people better understand and use BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Patterns. This includes progressing materials for Learn WordPress and the longer workshop as part of the post release marketing support for Meetups.
  • @megphillips91 will be talking on 17 February 2021 at WordPress Portsmouth about upgrading plugins to work even more effectively with the Block Editor and latest versions of #WordPress. Join in!

Actions:

  • If your MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. could benefit from helping people better understand and use Block Patterns, or you would be able to test some of the work on this, please let @MegPhillips91 know.
  • The first Thursday coffee break of every month is devoted to a marketing and communications topic. If you have an expertise in a particular aspect of theory or practice, and would be interested in sharing your knowledge, please let @webcommsat and @lmurillom know.
  • If you are facilitating a starter task, please let us know what updates are needed for our starter task page and any extra contributors needed in our Monday update on the channel.

Social Media Promotions

Update via: @lmurillom

Actions:

  • If you have a ‘Mega Meetup’, with 3 or more Meetups joining forces, please let us know in the #marketing channel and we will promote. 
  • We need more people to help with the #LearnWP updates, if you have experience of social media management for a brand or campaign, come and join us! 
  • Follow and share our weekly highlight of WordPress Meetup events and news on the Marketing team LinkedIn Page
  • Keep up with the #OnlineWPMeetup, #LearnWP, #WPDiversity and other announcements on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. and WordPress Events Twitter and Facebook accounts. 
  • You can share our weekly highlight of WordPress Meetup events and news on the Marketing Team LinkedIn Page. If you haven’t already, please follow it.

Contributor Support Sessions

Update via: @maedahbatool, @yvettesonneveld 

  • To facilitate both new and existing contributors, the WordPress Marketing team has started a series of induction and onboarding sessions under the title “Contribution Made Fun & Easy”. So far, we have hosted two of these sessions.
  • These contributor support sessions are open to new contributors and  those are returning to the team and wanting a refresher and to those who have pledged to contribute under Five for the Future.

Actions:

Contributor Onboarding Guides 

Update via: @oglekler and @meher

  • Greek, Punjabi and more are in progress 
  • Brazilian Portuguese: @lmurillom will follow up
  • Hindi and Bengali captions: @meher will follow up
  • Marathi: @oglekler will connect with @mkrndmane 

Actions: 

  • If you don’t see your language in this playlist, contact @oglekler to find out how to get started contributing in your own language.
  • Check out and share the onboarding videos in the playlist on the WordPress Marketing Team channel on YouTube. Thanks to all who have helped create onboarding videos in different languages.  

WordPress Internationalization Workshop

Update via: @oglekler and @meher

  • We are exploring the key areas we think should be in the lesson plan for the Internationalization Workshop and the order of those items based on the problem/challenges work that has already been done.
  • The discussion in Slack from the last meeting on this task, as well as the collaboration document are in this thread.

Actions: 

  • Additional volunteers: If you are experienced in internationalizing strings as a developer or translator, please come and collaborate!
  • @nao, @evarlese and @webtechpooja will share this with others who would be able to add further to this in their next Polyglots, Learn WordPress and Training meetings.  

Questions and Answers for 5.7 

Update via: @oglekler

  • Research has started.
  • We are going to develop and test this with Learn WordPress to help produce a process for collaboration with Training on its Lesson Plans and workshops. 

Actions: 

  • Are you a developer in this team who can help with this? Please let @oglekler know if you can assist.

WordPress campaign to encourage those who have pledged to support the marketing team

Update via:  @webcommsat

  • We have had some great meetings on this across teams on Slack. You can add to the document in Google Drive and provide input before the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. is published. Link to the Slack meeting.

Actions: 

  • Please continue collaborating on this document, it’s not closed yet! You can make suggestions on the document until Friday, 26 February 14h00 UTC.

4. Collaborations and Planning
Full Site Editing (FSE) Collaboration

Task:  We will be working on raising awareness and understanding of Full Site Editing (FSE) within the Marketing Team and continuing some of our research.

Just a reminder of the suggested preparatory reading for this session, can be found on item 6 on the agenda

Collaboration document in this link.

We went over questions for an audience of non tech users, people with limited CMS experience and relatively new to WordPress

  1. What would they need to understand about FSE as a first step?
  2. What are likely to be the most important benefits for this audience?
  3. Are there any key words we would think would benefit this audience in their initial introduction/ induction to FSE?

There were some great ideas and discussions, and an informal poll to measure awareness of FSE. The questions asked were:

A) Are you familiar with what full site editing is and that there is work going on developing this area in the Project at the moment?

B) Have you heard the term full side editing or FSE?

C) Do you think that this will affect the work that you do in marketing, communications or other areas? If so, it will be useful to understand how you think it will affect and any steps you are taking to understand it more or preparing for it.

These questions are part of our background preparation for helping team members understand, have a great awareness of FSE, and the different kind of information needs that there may be.

In the review for awareness we are doing, it would also help to know whether there are there any areas of the FSE reading material highlighted on the agenda [item 6] that you feel you don’t understand enough for your environment?  All this helps as in thinking about what might be needed in the future to communicate about the benefits of FSE.

Further reading in Slack thread

Actions:

  • We will continue to add to the shared document asynchronously. 
  • Please answer the questions in the straw poll detailed above. 
  • If you were not able to participate in the session, please add your name to the document and start contributing!

Collaboration Slack Thread 

5. Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations and social activities

Global meeting times

Following feedback and surveys, we are changing the Global Marketing meeting time to accommodate as many people as possible.

  • 6 January 2021 to 24 March 2021 inclusive, 15:00 UTC
  • 31 March 2021 until 31st October 2021 inclusive, 14:00 UTC
  • 3 November 2021 until Daylight Saving Time change in Europe, 15:00 UTC

Next Marketing meeting

Wednesday 24 February 2021, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in a future agenda?

➤ How to get started?

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool for information on future Contributors Onboarding events.

Help promote the 2019 WordPress User Survey!

It is time for the 2019 WordPress User Survey, and the Marketing team is asking for your help in promoting the survey! We have compiled some content to promote the survey through social media, news blurbs, and news letters. We would greatly appreciate your help in spreading the message through contributors and partner’s channels.

Newsletter copy businesses can use to promote the survey

We use WordPress everyday and so do you! The 2019 WordPress User Survey is a fantastic opportunity for all of us to influence the future of WordPress. We encourage you to take the survey and add your voice; whether you’re a user, developer, designer, content creator, or business owner! Take the survey here: https://wordpress.org/news/2019/11/2019-annual-survey/

Social Media blurbs for Survey takers 

Social Media blurbs for Community Organizers

Please feel free to come by the #marketing channel for any questions/comments/or just to say hello.

Marketing Meeting Notes – December 6, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

WCUS Outcome

  • No more subgroups, we are one unified group. TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board collapsed into one entity. Thank you  to @mcdwayne and @annelieke who did this merging
  • To reiterate EVERYONE has the ability (AND PERMISSION) to make a Trello Card. We have instructions here: https://trello.com/c/GcNFAQ7x/32-welcome-heres-how-to-get-started
  • The projects from the former subgroups are still valid. We just want to continue to work and function as one team.
  • Be sure to subscribe to the Marketing Blog so you read our weekly updates. Our blog is at https://make.wordpress.org/marketing/
  • Reminder to us all to say and use make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ on things and not just use the jargon “P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/.”. Make it easier for all who are not as up on jargon to follow along.

To Do List:

We have 4 main things at the moment:

  1. Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Suport: https://trello.com/c/wzvtWjzi/8-wcus-contributor-day-support
  2. The End User Persona card is something we are still working on. @Miker updated the card.  We have resources allocated to a formal WordPress User Persona Research project starting in January.  We are basing this on the persona research from the Nielsen Group.  @Miker will provide the results of this research as the project progresses. https://docs.google.com/document/d/1YROsrDhUUNHMD0Ph9vdXteSympo2CcTMhHw0pD6H0lo/edit#heading=h.iy9n8zagee9w @harryjackson1221 is also currently working on this today
  3. There are a few pieces of content regarding WCUS teams that need to be merged. A post on our blog will be put together regarding this by @gidgy https://drive.google.com/drive/folders/0B9wRJsOfSKgzbzFSYkRHZkZhM0U

Task of the Day: Getting word out about Make.WordPress.org

https://docs.google.com/document/d/11X21OcsrNI709QM7fpYKadEF5DMxFN8jC194LMGiNBA/edit

  1. Challenges include that the current naming is a mouthful and not self-explanatory to newcomers
  2. What should we call make.wordpress.org when we tell people that’s how you contribute?
  3. Perpetual Confusion between .org and .com is a consideration and a hurdle
  4. I Make WordPress.org stickers designed by @harryjackson1221 and distributed during WCUS  trying to help alleviate the confusion
  5. Messaging like this on Twitter by @jenblogs4u (in fact everyone Tweet it out!) is important “Do you #design, #develop or #blog in #WordPress? Did you know you can get the latest news, discover events and get involved with the #community at http://make.wordpress.org?” We cannot repeate this message too much https://twitter.com/JenBlogs4U/status/938444151821017088
  6. Vital Hashtag information: We all should be using #MakeWordPress and #Community is to get the other people seeing that tweet.
  7. This is a possible resource, but it’s a little hard to navigate https://make.wordpress.org/marketing/2017/07/05/what-is-a-contributor-wordpress-contributors-speak-out/ that is where the making of a hanbook comes in. @Mcdwayne and @skarjune are on this https://wordpress.slack.com/team/U893BCC13
  8. We are writing copy that promotes make.wordpress.org to the general public (meaning people who want to contribute but don’t know where to start). @tlctara has volunteered to start this.
    1. @angelkiss might provide some graphics
    2. Needs to be language that doesn’t have too much jargon
    3. Must be newcomer friendly, but also understandable for “old timers” who are up on the jargon. So unless something is done to change the term/announce a change in term, leads will still use P2. Currently team reps like @gidgy have the experience that when they were newcomers that this term “confused me and made me feel left out and confused … made it harder to contribute and feel helpful” therefore let’s use new and old terms side-by-side to make all feel welcomed and to stay informed. For example, “Our marketing blog (A.K.A. the P2) recaps the work the marketing group of volunteers is tackline.”
    4. @newyorkerlaura suggested that we need a jargon guide for newcomers. @Mcdwayne made a Trello card for this. https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people
    5. Possible resources for several items above from WCUS 2017 website
      1. https://2017.us.wordcamp.org/contributor-day-info-resource-of-team-listing/
      2. https://2017.us.wordcamp.org/2017/10/03/slack-101-connecting-with-other-wordcampers-on-slack/
    6. Photos taken from WCUS going to the Google Drive soon via @NewYorkerLaura

 

Notes taken by: @NewYorkerLaura

Meeting Attended by: @bridgetwillard @meher @NewYorkerLaura @skarjune @mcdwayne @maedahbatool @alicestill @harryjackson1221 @dhruvpandya @jenblogs4u @taraclaeys @miker @bseekins @chanthaboune @westcountymedia