Marketing Meeting 2019, December 11

Meeting timestamp on Slack for full notes

Notetaker: maedahbatool

Attendance

@maedahbatool, @yvettesonneveld, @dhruvpandya, @Meg Phillips, @nullbyte, @darls, @OGlekler, @webcommsat, @FahimMurshed, @antialiasfactory, @raym , @harryjackson1221, @passoniate, @bethgsanders, @mta1, @Matthias Bathke, @mikerbg, @fayazgabol 

#MakeWordPress Marketing Successes of the Past Week

@yvettesonneveld: Glad to announce that we published another wonderful People of WordPress story on /news. You can find the link here: https://wordpress.org/news/2019/12/people-of-wordpress-jill-binder/. Mad props to @Ali-WPFiddlyBits for doing most of the work again! 

@harryjackson1221: @raym took care of another audit of the Showcase for us. Some changes are expected which should be done in the coming week.

@webcommsat: A moment of celebration to thank everyone who worked on the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule blog in the last few meetings and especially to @miker for leading and advocating its importance. This was edited with help from the relevant teams and finally checked with Francesca. It was published at https://make.wordpress.org/marketing/2019/12/05/wordpress-major-release-schedule/. You will find a summary of promotions, short links, and hashtags to help share this at https://wordpress.slack.com/archives/C0GKJ7TFA/p1575564922159800. These will be added to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card too. Please help us promote this provisional schedule.

@webcommsat: Moreover, we have published a marketing post on the new provisional release schedule. @francina@miker, and others worked with Abha and they made sure that they had captured the key messages and fact-checking. Also, a huge thanks to those who have contributed to recent meetings. For follow up check this URLURL A specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org:
https://make.wordpress.org/marketing/2019/12/05/wordpress-major-release-schedule/
It’d be great if you share it with your networks and on social media to help spread the information on this provisional schedule produced by the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team. You will find key messages in the post. We are using the hashtag: #WordPressReleaseIf you need some intro copy to share with others, here is our excerptExcerpt An excerpt is the description of the blog post or page that will by default show on the blog archive page, in search results (SERPs), and on social media. With an SEO plugin, the excerpt may also be in that plugin’s metabox.:
A new WordPress release schedule has been published with provisional dates to the end of 2021. The timetable is hoped to help the community with planning and encourage involvement in future development work.

Task Lead Updates

PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Document 

@webcommsat Update: https://trello.com/c/cTgoVoy4

It will be great if anyone else from the marketing team would like to join a chat to content test some of the key areas in this document on this with some plugin and theme developers. If you have a plugin or theme development background, this would be very valuable and a great chance for you to contribute.

Collaboration Time

Quite recently, Abha has been working on ways to make contributor days in countries with native languages other than English easier, more effective and more fun and she’d like your input for making this even better. Share all views about what have been some of the issues in non-English speaking countries. We would love to hear some great feedback and ideas from you in this respect.

Update “WordPress Features” Page on WP Marketing

OGlekler Update: https://trello.com/c/o4PIoq8r/312-update-wordpress-features-page

She created this new card and volunteered to take lead on this. @Meg Phillips will be helping to get this page updated.

Since this page is located in an area of the site that we don’t actually manage or work on, we may want to reach out to the team that does, and offer help?

Adding images will absolutely help with making the page more easily digestible. We could also reach out to the design team if need be. We are planning to get in touch with the support team first. They’ll need to be willing to accept our offer for help first. And we may want to add this to the to-do list of the communications lead for new releases. Also, a video screencast with a voiceover would be very nice as well. Moreover, visual components can be added later to the content.

Contributor Event & Marketing Support

@webcommsat Update: Document where you can share your thoughts. 
https://docs.google.com/document/d/1XZBqYvDyoavxQCm803YAD7bQ9jd6sxE84UnopueITYY8:18 PM

A group is working on Marketing Contributor Events and Marketing Support. You can find all the news under ‘Community updates’ in the following meeting notes.

Efforts have been put to find solutions on how we can reduce some of the barriers to marketing contributions and help encourage the use of the multi-language skills of our marketing team members. This reflects feedback gathered at contributor events over the last 18 months. We have worked with organizers on some of the difficulties at the event or in preparation, work with the WCEU community/contributing team, and lessons from events where we have provided support through various methods. It also incorporates feedback gathered with the help of WordPress Translation Day and input from conversations with the German and Italian speaking communities.

One of the key areas which have been identified from our findings is how can we help new marketing team members at events who may need some support with translation access and contribute to the cards. We would love to hear your feedback about how can we capture a list of marketing team members who have a proficiency in another language and/or work in marketing in another language in addition to English, who would be willing to assist either in person or virtually before, at and after the event.

Regarding Google Doc, we are looking at the following questions:

  • Polyglot Overlap: We need to ensure whether they are a Polyglot member already and which locale. Do we need any supplementary questions on how they interact with polyglots?
  • Sometimes it is also about the difference between the literal translation of process terms and marketing language translation, which is where our marketing team members can add considerable value.
  • We have seen this with contributor events work we have done so far. So we need questions about how we can capture what languages. What questions do we need to ask here?https://docs.google.com/document/d/1XZBqYvDyoavxQCm803YAD7bQ9jd6sxE84UnopueITYY

Please feel free to contribute asynchronously this week and we will bring comments together under headings so that we can start to get a survey together.

Marketing Meeting 2019, December 4

Meeting timestamp on Slack for full notes

Notetaker: @siobhanseija

Attendance

@miker, @Meg Phillips, @Megan Geissinger, @OGlekler, @maedahbatool, @siobhanseija, @Arslan Ahmed, @harryjackson1221, @Matthias Bathke, @aurooba, @nullbyte, @Michelle Frechette (she/her), @mta1, @scottjones @abhanonstopnewsuk

#MakeWordPress Marketing Successes of the Past Week

@siobhanseija: We just had a great cross-team Zoom chat about supporting contribution events. Thanks for organizing @webcommsat.

@Matthias Bathke: The German Marketing Team had a meeting just before WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Düsseldorf. Based on feedback from @nullbyte they discussed improving their communication with the international marketing team. Also thanks to @grafruessel for a discussion on improving the onboarding process for contributors in spe. The team has decided to adopt the international vision for their team. They have decided on six goals for the team and assigned them to attendees. Click for the full overview.

@raym: Completed the December Monthly Showcase review.

Task Lead Updates

WordPress ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Schedule

@mikerbg‘s update on: WordPress Release Schedule.

Worked on a draft in last week’s meeting, ready for review before publishing today. Mike and @aurooba worked on the content during the meeting.

Take-away from this discussion: there are different users such content could be focused on, like pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party/theme devs, WP businesses, end-users, and so on. Mike proposes making a different article with a focus on end-users.

Diversity Speaker Training Marketing

@aurooba‘s update on: Diversity Speaker Training Marketing.

Aurooba feels stalled and could use some help/input, especially with writing up different scenarios of what the community is lacking. For example a11yAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), age, etc. Some other thoughts and input were offered in the discussion. Read it all in this thread.

Take-away from this discussion: we could start creating “Calls for Contributors” for various issues. A card was created for that: [Call for Contributors] Creating outreach scenarios for the Speaker Diversity Training Template.

Help promote the 2019 WordPress User Survey!

It is time for the 2019 WordPress User Survey, and the Marketing team is asking for your help in promoting the survey! We have compiled some content to promote the survey through social media, news blurbs, and news letters. We would greatly appreciate your help in spreading the message through contributors and partner’s channels.

Newsletter copy businesses can use to promote the survey

We use WordPress everyday and so do you! The 2019 WordPress User Survey is a fantastic opportunity for all of us to influence the future of WordPress. We encourage you to take the survey and add your voice; whether you’re a user, developer, designer, content creator, or business owner! Take the survey here: https://wordpress.org/news/2019/11/2019-annual-survey/

Social Media blurbs for Survey takers 

Social Media blurbs for Community Organizers

Please feel free to come by the #marketing channel for any questions/comments/or just to say hello.

Marketing Team Notes — September 18th, 2019

Slack timestamp

Agenda

1. Attendance thread
2. Notetaker
3. New person thread
4. Celebration thread
5. Task-lead update time
6. Collaboration time: we will continue fleshing out some content ideas for digital citizen week
7. Any other business

1 – Attendance (others may have contributed async)

Marcus Burk, @OGleckler, @nullbyte, @jenblogs4, @webcommsat, @harryjackson1221, Daria Gogoleva, Yashwardhan Rana
@Dhruvpandya, @Felipeelia, Maziar, Michelle Ames

2 – Taking notes

  • @webcommsat suggests using headings and subheadings to make it much easier to follow, better for members to find items, and improve accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility)
  • Suggestion for a way forward to make it easier for both the reader and the person taking notes to avoid just copying large chunks from slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. without reviewing or checking personal data. Proposed use of H2 headings for the main subsections of the meeting and H3 heading for each topic/card. 
  • Suggestion for a meeting notes template to make creating meeting notes less time consuming and easier for an editor to review.
  • A check added to the process to remove any personal references for data management compliance (eg if someone is unwell) prior to minutes being published. Specifically to make sure these don’t go out on the RSS feedRSS Feed RSS is an acronym for Real Simple Syndication which is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format. This is the feed..
  • Having a structure that members can follow would also support @meadahbatool in her great encouragement of new people to be involved in taking the minutes.
  • Thanks to @webcommsat for working on notes from this meeting and its sub meetings.

Comments: 

  1. @yvettesonneveldveld: Good point @abhanonstopnewsuk
  2. @siobhanseija: Absolutely true. Thanks for your input @webcommsat.  I know you’ve mentioned it all before, and it has been noted. It’s in the plans we have for restructuring some processes, like the notes. As we’re a bit short on hands/hours sometimes, we haven’t gotten around to actually fleshing it out yet.
  3. @nullbyte I will look into it and add some feedback. I am currently just observing how the team works.
  4. @webcommsat: It is valuable to be able to raise the feedback from new members at the last few contributor events, and even better that they can read about what is happening to help them in the future. Thanks @siobhanseija for the reply and to everyone at Zurich and Brighton who raised these suggestions again there.  Siobhan, if there is anything that members can do to help in the interim while the new process comes in, I am sure we would have enough people who could help do this and be ready to lend a hand or several.
  5. @yvettesonneveld requested @webcomms to assist with the notes to help develop an idea of what they could look like, the team members can add further suggestions to create a better instruction and a checklist for someone in an editorial role? 

Action: @webcomms to look at the backend of the site to see how a template could work or formatting guide which could be copied for each meeting to save time. The metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress.-team’s advice may be needed. 

3 – New Person Thread

Nothing to note.

4 – Celebration Thread

Purpose:

This is where you can share your #MakeWordPress Marketing successes of this past week. What did we get done and what are we proud of overall?

Responses: 

  1. @yvettesonneveld: our team is creating more front-facing content.
  2. @webcommsat: I led the Marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Zurich last weekend. We did a number of tasks at the Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. and during the conference day of the event itself including:
    1. onboarding new contributors
    2. bringing in the expertise from other Make teams to help with fact-checking on some of the marketing cards
    3. continuing the work on tasks shared with community and WordPress.tv
    4. identifying feedback and input onto a number of tasks and the Contributor Orientation Tool
    5. and some even continued working on tasks together the day after the conference too
    6. the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. cards are being updated. Huge input into sustainability document and the marketing videos on WordPress.tv, as well as ways of improving further the Make WordPress marketing onboarding document.
    7. Particular thanks to @yvettesonneveld for helping with log-ins and welcomes and to all those who took part during the few days. So many updates, it will take a while to summarize them all. Growing the community and helping people get involved, well done everyone. If you view the update on the slack channel from Friday, you can read more about some of the things that were worked on. I will add more names here later in the meeting or feel free to add yourself if you were part of the amazing team who took part in Zurich. 
    8. @yvettesonneveld response: You onboarded some wonderful people again, @webcommsat! Thanks for your amazing work!
  3. @michelleames – We started working on content/posts for digital citizenship week!

5 – Task-Lead Updates

WordPress 5.3 Launch Content on WP Marketing 

Task-Lead: @miker
https://trello.com/c/oxkheE1l/286-wordpress-53-launch-content

Marketing team’s input includes: 

There will be multiple rounds of feedback and review, and the full releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. is expected in a couple of months. Encourages team members to read the release blog posts as are a great way to stay up with what is going on with WordPress. The blog posts also tend to be really detailed, and a lot of the marketing team role is taking that and focusing it for distribution. (@miker)

Update:

The sub marketing group met on Friday to discuss the overall layout and content, and have started a draft!I Thanks to @miker @jenblogs4u @marybaum @Daria_Gogoleva @Marcus_Burk @webcommsat for participating, and to @felipeelia for feedback from the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team! 

Also contributions from the marketing table at WordCamp Zurich, led by @webcommsat and all those who have contributed async. Feedback for the marketing team as a whole from the Contributor Day and onboarding: these kind of sub groups working in the main Marketing slack are very helpful for new members and those from other teams to discover more about potential ways to contribute, to shadow how projects work in the team, google docs updates etc, and encourage future involvement.

Collaboration doc: https://docs.google.com/document/d/1PW52syWz1bksFInmgczZA5OKhEGjM2dXGwNA6A5tl-M/edit#
Plan (outline from the briefing by @Miker): 

  • a few additional features have been added to the collaboration document post Friday’s meeting
  • this document is to be shared with the release team for further feedback
  • at the marketing team meeting, the aim is to review the document and share it with the wider members for further feedback
  • feedback on specific features that will be released or pushed as part of the release will be shortly requested, and comments on priorities
  • comments in suggestions mode welcome from wider marketing team meetings during the meeting and async. You can add comments in “suggestion mode” in the Google document in the shared Marketing drive. Please avoid overwriting anyone else’s work by adding comments in ‘editing mode’ at this stage by accident.

Responses to document:

  • view from @felipeelia): “Template refactoring” item is part of the theme development and is something that the end user (or even the devs who wants to use the theme) will be unlikely to notice.  
  • non-Latin locales:
    • how the new version will support non-Latin locales on new themes. Something nice to highlight (@felipeelia)
  • @Daria Gogoleva info request: What do non-Latin locales include? 

New theme feature

  • Source used for the basis of the information on the theme features was Anders Noren’s in. This is in the introduction of the document (@jen4blogs4u). Text from Anders Noren on the twentytwenty theme in Make WordPress Core https://make.wordpress.org/core/2019/09/06/introducing-twenty-twenty/
  • The BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor will soon celebrate its first birthday in Core and with every update it grows more capable. The promise of the block editor is to give users the freedom to design and structure the… 
  • Members thought the theme could be featured in broader, briefer terms. Potentially reference streamlined css and as much modern CSSCSS CSS is an acronym for cascading style sheets. This is what controls the design or look and feel of a site.
  • previous release notices have noted the arrival of the new theme but have not contained theme detail. The release achievements are the focus of the release notice. The new theme will have its own detailed description on the download page (@jen4blogs4u
  • Action to consider: the discussion in the sub team has tended to view this as a single project, it may need to be looked at as multiple projects. It seems as if we are discussing both as a single project, so I wanted to bring that up. @miker to raise this specifically for feedback 
  • It is believed that all theme releases will be part of a broader WordPress release. Generally there is one theme a year (@miker)

Mobile features promotion

  • Option if the theme is not the main focus, then focus on improved mobile features as a headline. Significant number of improvements in this release. (@miker)

Video to potentially accompany upcoming release

Purpose/ Task: @miker working on a personal project for a POC for a video that could work with some minor tweaking for the upcoming release: https://www.youtube.com/watch?v=SF10xlyAhXU&feature=youtu.be

Members gave feedback and asked about what teams could assist on this to include it in the promotion.

6 – Digital Citizenship week content planning

Task lead: @yvettesonneveld

https://trello.com/c/sq89mgQv

Working document: https://docs.google.com/document/d/1TgBuCxzbPZ4d7pKO_D-wnLrmXi69Xdu2ITUYjHrgHiQ/edit 

Task at the meeting: consider audiences we could target with content. Digital Citizenship Week is dedicated to encouraging good digital citizenship and improve smart and safe use of using technology.

Ideas included:

  • some content should be aimed to parents/teachers and maybe at least one article to students themselves (Michelle Ames)
  • how to reach these audiences in the first place? (OGlekler)
  • targeting information potentially into age groups (Yashwardhan Rana)
  • need to publish it and then promote through social media with good hashtags. Make sure the content has good organic SEO for keywords. SEO and catchy titles
  • potentially some infographics
  • at least one picture for social media reposts 
  • a social media swipe file creation to help contributors to Make WordPress to assist in distributing content through blogs and their own social media accounts, and to support the official channels
  • Articles will also be published on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org//news. This will also mean an automatic tweet via JetPack. Featured images requirements to be identified by Yvette

@OGlekle suggests a first article around “What is Digital Citizenship and why should it matter”?

@webcommsat suggests to keep an underlying focus on how the WP community adds to the digital citizenship information and awareness raising in this series of articles and promotions. In this way, the WP community can add real value and substance to the existing information. In the school age education setting, there is already a vast amount of curriculum-approved information in different countries and teaching specialist information by qualified professionals. So perhaps as we are developing the content ideas we can consider how the plan for each one adds to what is already out there or is likely to be being re-promoted by existing topic leaders/ organizations during the week. This will help us link back to WP and improve the likelihood of the messages being heard and used.

[update: article outlines have been completed at WordCamp Nijmegen Contributors Day. @yvettesonneveld, task lead for this project, will check in with the internal client, @chantaboune, and discuss next steps.]

7 – Any Other Business

Survey

In reply to a conversation a few weeks ago, @Maziar: prepared an initial draft proposal for thinking about social media use by the Make WordPress marketing team: https://docs.google.com/document/d/15Y3EF-B-RU0YwB-_3iO1XVPMVtOkRqbD4GwK7Xrddv0/edit

@Maziar mentioned he’ll continue to work on a survey to be shared on social media. 

Yvette clarified: the idea of the initial strategic brainstorm was to get a feel among current contributors for what direction the marketing team should go. The idea behind the survey was to make sure those who had ideas but were shy to share them in Slack or a document could still do so in a survey. 

Therefore, adding suggestions for questions to the survey will be helpful, but a survey like that will not be promoted on social media. Potentially, we could ask new contributors to fill it out so that we could see trends? 


Promoting sustainability at WordCamps card

https://trello.com/c/DkVqaHCN

@webcommsat: Quite a lot of work on this in the last few months. Thank you to everyone and from other teams who have provided input. @BreannMcDede and I can look at the latest updates. We will be taking three queries identified for advice to @andreamiddleton in the next few weeks.

Any new or existing members who would like to help with the case studies, get in touch.

Updates on Twitter were also put out at Zurich. Please do share the thread. They have been tagged MakeWordPress too. https://twitter.com/nonstopnewsuk/status/1172883393798909953?s=21


Marketing Team Meeting – February 28, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

This week was a busy one for The Marketing Team. We published two documents including SEO Standards for Internal WordPress sites and a Jargon Glossary for new folks.

WP Jargon Glossary: Published

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Task-lead: @newyorkerlaura

@bridgetwillard reports featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts. is done.

Published here. It’d be great to get some tweets of that with #MakeWordPress.

Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook Rewrite

https://trello.com/c/i08SFzss/114-suggest-rewrite-for-contributor-day-handbook

Task-lead: @bridgetwillard

@bridgetwillard reported submitting to @andreamiddleton and as far as it goes for us, it’s done, and awaiting approval. Part 2 will be moved to a new card under task-lead @bridgetwillard.

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ User Testing Videos

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task-led: @jenblogs4u

@cjross added highlight quotes to the reports.

Gutenberg Hype Video

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

@miker This is similar to the project @jenblogs4u is working on, but less educational, and more “hype” for Gutenberg.

@miker and @cjross would be very excited to contribute there, but may need some assistance when it comes to the actual editing

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. for New People

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

Task Lead: @mcdwayne

@cjross will assist in this task, no hard eta, likely 2-3 weeks.

Odd Alice Case Study

https://trello.com/c/ghS9y5Xd/125-odd-alice-case-study

task-lead: @harryjackson1221

@harryjackson1221 submitted case study, waiting on approval from @bridgetwillard or @mcdwayne

Suggesting Copy / Design for WP Showcase

@bridgetwillard Suggesting Copy / Design for WP Showcase is this Card.

@bridgetwillard Adding Case Studies, for example, to Showcase, belongs in this doc.

@miker will assist in identifying showcase sites that are no longer using WordPress.

@mcdwayne 300 word intros desired, @dushanthi will assist on this task.

MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Descriptions for Dot Org Pages Part II

https://trello.com/c/ct4uYvHP/126-meta-descriptions-dot-org-pages-part-ii

Task-lead: @bridgetwillard

@todd-inmotion  We might want to set the Standards before digging in on this.

@jenblogs4u Will take a look at both today. @Todd Robinson we can modify the meta pretty easily if the standards doc changes – just need to have the initial copy added.

@todd-inmotion Since the Titles, H1s, meta description, and probably some in page content will change, doing them at the same time may be best.

Create a Blog Copy Wireframe

https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-lead: @mcdwayne

@todd-inmotion We have a new SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel we are adding now – will be council-ops.

@bridgetwillard has a a “how to blog” blog post that could potentially be repurposed for this.

@miker volunteered to submit a draft, would not be able to start on that until next week.

@todd-inmotion included the situations visitors are likely to be in for Create a Blog. The plan is to add a new primary navigation “Guides” or similar that will have several of these new pages underneath them. These pages will get a lot of traffic.

@todd-inmotion There will be a new request coming for “Create a Website” in the same vein as “Create a Blog” – but I can put that in as well later this week or @sereedmedia will.  On the council side, we are working in which makes send to go first Create a Website or Create a Blog.

@mcdwayne We want to build a thing together after all :slightly_smiling_face:  Please convey this to the council.

@todd-inmotion  I will encourage individual council members to come in as Marketing Members to work through this system.

SEO Standards Doc for WordPress Meta

https://trello.com/c/tE0UYtPH/127-seo-standards-doc-for-wordpress-meta

Task Lead: @bridgetwillard

@mcdwayne Looks far along in process.

@bridgetwillard moved card to needs approval.

@jenblogs4u will perform editorial review.

Published and pinged those who requested it in Slack.

Why WordPress – For Developers

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

Task-lead: @maedahbatool

@mcdwayne  We got an update from @maedahbatool   —  This piece is almost done. The first draft is ready. Now working on the featured image. Once it is done I will transfer it to the marketing blog and will ask @bridgetwillard to go through it so that it gets published.

Read and Format Survey Answers

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-lead: @harryjackson1221

@harryjackson1221 @siobhan did an awesome job writing copy for the Manifesto Case Study, and I did some proofreading, this looks good so far, and just needs another set of eyes on it.

@mcdwayne moving card to Needs Approval

Marketing Brand Style Guide

https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task-lead: @Jayman

@mcdwayne backlogging this card. We’ll pick it back up when Jayman is available.

End User Persona Doc

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task-lead: @RachelPage

@RachelPage We expect to have the Freelancer persona completed by EOD today. Then we will be working on the Small business Owner. Corporate Web Master interviews should be complete by next week mid week. I am going to be stalled a bit by web agencies.

@RachelPage I have found 2 willing to interview I would like to find 3 more. I am also updating our interview questions to more accurately assess a Web Agency’s use

Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-lead: @abhanonstopnews

@bridgetwillard @abhanonstopnews unable to attend meeting, update provided via quote:

For the marketing meeting today in case I can’t get a good internet connection for the meeting itself.

Hi @bridgetwillard we have some weather issues here and a lack of snow resources for this part of the UK which is causing some road issues. I may not have a good broadband signal to connect for the meeting but will try. @mcdwayne I have progressed the social media TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card and have a couple of questions from last week which I have now got some answers on and will be able to update the Trello card with more information in the next few days. I still have some queries and I can’t get into Trello from my phone at the moment.

I was a speaker at a WordPress MeetUpMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. this week and am on the organising teams for some of the WordCamps, and have found some nice examples which may add to the work we are doing in the marketing channel and on the social media. I also interviewed a member of the London team who would make an amazing piece for marketing. @bridgetwillard perhaps when I have written up a few of the pieces, we can chat about this interview and an idea I have had about written articles from interviews with a number of WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. organisers and volunteers which could be used to promote the WP community.

@mcdwayne and @bridgetwillard I started a Trello card for the piece I mentioned at last week’s meeting on bringing together useful videos coming out on WordCamp.TV. This also links in nicely with the social media opportunities piece and may help some of the others on video. Hope to join you all later, but at least you have my updates for the meeting!

Marketing Team Handbook

https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook

Task-lead: @harryjackson1221

@mcdwayne I’ll prioritize cards and get some perspective on what can be knocked out faster than others.

@harryjackson1221 will prioritize the card:

@cjross will be ready to present next week on subtask

Credits

Meeting notes taken by @cjross

Attendees: @bridgetwillard @mcdwayne @harryjackson1221 @cjross @abhanonstopnews @dushanthi @maedahbatool @jenblogs4u @siobhan @todd-inmotion @miker @RachelPage

#marketing-team

Marketing Meeting Notes – December 6, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

WCUS Outcome

  • No more subgroups, we are one unified group. TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board collapsed into one entity. Thank you  to @mcdwayne and @annelieke who did this merging
  • To reiterate EVERYONE has the ability (AND PERMISSION) to make a Trello Card. We have instructions here: https://trello.com/c/GcNFAQ7x/32-welcome-heres-how-to-get-started
  • The projects from the former subgroups are still valid. We just want to continue to work and function as one team.
  • Be sure to subscribe to the Marketing Blog so you read our weekly updates. Our blog is at https://make.wordpress.org/marketing/
  • Reminder to us all to say and use make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ on things and not just use the jargon “P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/.”. Make it easier for all who are not as up on jargon to follow along.

To Do List:

We have 4 main things at the moment:

  1. Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Suport: https://trello.com/c/wzvtWjzi/8-wcus-contributor-day-support
  2. The End User Persona card is something we are still working on. @Miker updated the card.  We have resources allocated to a formal WordPress User Persona Research project starting in January.  We are basing this on the persona research from the Nielsen Group.  @Miker will provide the results of this research as the project progresses. https://docs.google.com/document/d/1YROsrDhUUNHMD0Ph9vdXteSympo2CcTMhHw0pD6H0lo/edit#heading=h.iy9n8zagee9w @harryjackson1221 is also currently working on this today
  3. There are a few pieces of content regarding WCUS teams that need to be merged. A post on our blog will be put together regarding this by @gidgy https://drive.google.com/drive/folders/0B9wRJsOfSKgzbzFSYkRHZkZhM0U

Task of the Day: Getting word out about Make.WordPress.org

https://docs.google.com/document/d/11X21OcsrNI709QM7fpYKadEF5DMxFN8jC194LMGiNBA/edit

  1. Challenges include that the current naming is a mouthful and not self-explanatory to newcomers
  2. What should we call make.wordpress.org when we tell people that’s how you contribute?
  3. Perpetual Confusion between .org and .com is a consideration and a hurdle
  4. I Make WordPress.org stickers designed by @harryjackson1221 and distributed during WCUS  trying to help alleviate the confusion
  5. Messaging like this on Twitter by @jenblogs4u (in fact everyone Tweet it out!) is important “Do you #design, #develop or #blog in #WordPress? Did you know you can get the latest news, discover events and get involved with the #community at http://make.wordpress.org?” We cannot repeate this message too much https://twitter.com/JenBlogs4U/status/938444151821017088
  6. Vital Hashtag information: We all should be using #MakeWordPress and #Community is to get the other people seeing that tweet.
  7. This is a possible resource, but it’s a little hard to navigate https://make.wordpress.org/marketing/2017/07/05/what-is-a-contributor-wordpress-contributors-speak-out/ that is where the making of a hanbook comes in. @Mcdwayne and @skarjune are on this https://wordpress.slack.com/team/U893BCC13
  8. We are writing copy that promotes make.wordpress.org to the general public (meaning people who want to contribute but don’t know where to start). @tlctara has volunteered to start this.
    1. @angelkiss might provide some graphics
    2. Needs to be language that doesn’t have too much jargon
    3. Must be newcomer friendly, but also understandable for “old timers” who are up on the jargon. So unless something is done to change the term/announce a change in term, leads will still use P2. Currently team reps like @gidgy have the experience that when they were newcomers that this term “confused me and made me feel left out and confused … made it harder to contribute and feel helpful” therefore let’s use new and old terms side-by-side to make all feel welcomed and to stay informed. For example, “Our marketing blog (A.K.A. the P2) recaps the work the marketing group of volunteers is tackline.”
    4. @newyorkerlaura suggested that we need a jargon guide for newcomers. @Mcdwayne made a Trello card for this. https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people
    5. Possible resources for several items above from WCUS 2017 website
      1. https://2017.us.wordcamp.org/contributor-day-info-resource-of-team-listing/
      2. https://2017.us.wordcamp.org/2017/10/03/slack-101-connecting-with-other-wordcampers-on-slack/
    6. Photos taken from WCUS going to the Google Drive soon via @NewYorkerLaura

 

Notes taken by: @NewYorkerLaura

Meeting Attended by: @bridgetwillard @meher @NewYorkerLaura @skarjune @mcdwayne @maedahbatool @alicestill @harryjackson1221 @dhruvpandya @jenblogs4u @taraclaeys @miker @bseekins @chanthaboune @westcountymedia