Notes: Global Marketing Team Meeting – 23 September 2020

(updated notes to help with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (


These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

Attended/Participated async

Meeting led by: @webcommsat  

Meeting Notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11:00 UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @chaion07 for doing last week’s notes. 

How can I help?

You can volunteer to be a note-taker for one of the future meetings. We currently have a rota. Please note that the initial draft is needed by the end of Friday each week.

Welcoming new contributors

New Attendees Welcome Thread

Tasks, Working Groups, and Team Celebration

Celebrations Thread

It’s time to celebrate and thank everyone for all their efforts during the last week.

  • We had WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Virginia Beach this weekend, and it was a great success! Shoutout to @arnelcus and @mikerbg for their hard work as members of the organizing team. There were great talks by @mikerbg, @MegPhillips91 and @webcommsat. Abha’s talk persuaded no less than 7 people to express interest in becoming a contributor.
  • @michelleames and @MegPhillips91 will be participating in WordCamp Philadelphia. 
  • We are becoming more active in our LinkedIn page, publishing info on online WP Meetups and publishing our Marketing Team Agenda. Thank you to @Tarif2100 who suggested sharing the agenda on our page and to @lmurillom and @webcomms for keeping the page updated.
  • In preparation for the mini-events to celebrate International Translation Day, we are continuing to prepare voiceovers in different languages for the video “Set up a The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. and SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at account for the Make WordPress Channel”. @fikekomala recorded this for Indonesian, @jdy68 is working on the French version, and @ugyensupport is working with the locale GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region Further information at for Dzongkha.  

New Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. Announcement

Update from: @mikerbg

The Marketing team has been increasingly active with our messaging and collaboration with other teams. Now is the time for us to build on this momentum and expand our team by adding @meher as a Team Rep. 

She has been an active and enthusiastic contributor since joining the team, and is a frequent presence in Marketing meetings and events. She is also somebody with a deep understanding of the WordPress project and commitment to see it succeed. Meher has also shown herself to be a positive and constructive influence on the team, and is somebody that is truly dedicated to our goals and objectives. Meher has been a member of the Marketing Team, a WordCamp organizer and translation supporter for over six years!  

As a Team Rep, we look forward to watching Meher’s continued growth and development. In this role she will take a more active role in running team meetings and collaborations, reviewing marketing content, cross-team planning and alignment with other contributor groups. 

Please join us in thanking @meher for becoming a team rep in addition to all of the outstanding things she already brings to the group.

Task Updates – deadlines in the next six weeks

Diverse speaker training working group promotions for September and October 2020

Update from coordinating team members: @nalininonstopnewsuk and @lmurillom

Trello Card 

We continue to work with #WPDiversity in promoting these workshops and drafting social media posts and discussing messaging with the Diverse Speaker Team.

The next workshops we will promote are taking place in late September and October.

How can I help? Search #WPDiversity on the WordCamp on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages.

Promoting Online WP Meetups  

Update from coordinating team member: @lmurillom

We’re promoting #WordPress Meetups that are helping improve understanding of how to use the platform, improve it further and participate in the community. 

The Online WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. promotions are currently updated on the spreadsheet through October 1 2020, and we are sharing them on our LinkedIn Page.

In the future, we will also be using the #OnlineWPMeetupNews to help Meetup organizers who have replied to our survey. We will be continuing to work with @harishanker on this in the community team.

How can I help? 

  • Search and share from the #OnlineWPMeetup hashtag on Twitter, Facebook and LinkedIn. 
  • Share and like the weekly #OnlineWPMeetup posts published by the Make WordPress Marketing Team on LinkedIn.
  • If you have experience writing social copy, please contact @lmurillom
  • If you’re a newcomer who wants a beginner, straightforward task, please contact @lmurillom
  • If you are a meetup organizer, please fill out the survey.

WordPress Learn platform full launch

Update from co-ordinating team member: @webcommsat

We are working with the community, training and other teams on the marketing and communications for this new platform.

How can I help? 

  • If you have a background in training, course and workshop marketing, or are interested in supporting end users and WordPress events, this may be the task for you. Please express interest in the thread. 

Sustainability awareness / promotion for WordCamps and Meetups

Update from co-ordinating team member: @webcommsat

We highlighted the work we have been doing with this cross team in the devchat last week on core as there are discussions to continue to help improve the visibility of sustainability across the project.

Our last post on this topic

WordPress releases marketing resources

Update via co-ordinating team member: @webcommsat and @oglekler

There will be updates on release-related marketing after the meeting. 

How can I help?  Do you understand the release process, can easily explain tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub. tickets or are a developer with a strong interest in marketing and communications? Contact @webcommsat and @oglekler

WordPress Translation Day 

Update via co-ordinating team member: @webcommsat

  • Week-long celebration starting on Monday
  • More details of the Translation celebration
  • If you are planning to take part in some way during the week of International Translation Day, please fill in this form to help with planning and promotion [Link now closed] to help locales with the planning and preparation.
  • The rota for locales wanting to do a drop-in on polyglot events. Just select the hour you will be hosting the drop-in on the Google Sheet. We will include it in the promotions too.
  • If you can help with sharing this rota or organizing arrangements, please let us know.

How can I help? This is a big celebration of the translators in our community and to highlight the need for more translators. Please join in. You do not have to be a translator to take part in marketing of this. We need writers, monitors, photo editors, organizers and more. Lots of great first tasks and for those more experienced too. 

Facebook oEmbed Update

Update via: @yvettesonneveld

Facebook is deprecating the open oEmbed code that allows WordPress users to embed WordPress posts. Come October, these embeds will start showing up as links only. Previously embedded posts should remain unchanged. It looks like the next minor version of WordPress (5.5.x) will already discontinue support of the Facebook blocks. If you’d like to read more about this, I’ll add links in the thread. Since this may cause confusion and frustration for users, the release MarComms team recommended  creating content targeted to informing non-technical users. We will keep you posted on next steps.

Staying Connected Events and Activities

The Marketing Team Calendar

The link to the calendar is appearing regularly on the Slack channel.

Please contact @OGlekler if you have problems adding or viewing the Calendar.

Virtual Coffee Break

Trello Card

Virtual Coffee Breaks are informal 30-minute coffee break gatherings for contributors to the Global WordPress Marketing team.

  • For this week we have a Virtual Coffee Break planned for Thursday at 20:30 UTC  

Poetry Challenge

This activity was of interest to a lot of people but most participants did not make the deadline therefore your last chance to submit is 30 September 2020, 17:00 UTC. Get your creative energy running.  

Rules reminder:

  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

How can I participate? If you want to participate in the Poetry Challenge, please submit through this form before 30 September 2020, 17:00 UTC.


HelpHub Recategorization

Collaboration led by: @mikerbg 

Trello Card

Slack thread with link to the document

  • There has been a great collaboration on the feedback for the HelpHub Categorization.
  • We have this document with some consolidated feedback and are collaborating to resolve any outstanding comments and suggestions.
  • A huge thanks to the great work of everybody who participated. 
  • The final document was posted on P2 

Next Meeting

Wednesday 7 October 2020, 14:00 UTC, in the Marketing Channel on Make WordPress Slack. Please note that the week of September 30 we have #WPTranslationDay Celebration Week and will not be having a meeting.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

How to get started?

If you were in the Marketing Team meeting and still don’t know how to get started to contribute to the project, contact @yvettesonneveld to get information about the next New Contributors Onboarding meeting.

Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.

Thursday 24 September 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @oglekler or @marks99 know and we will use an appropriate tool.

Friday 25 September 2020, 12:00 UTC – Learn WordPress marcomms meeting

Friday 25 September 2020, times tbc Translation week update

Monday 28 September 2020, 19:15 UTC –  Marketing releases and social media updates and drop-ins translation week marketing.

Tuesday 29 September 2020, 19:00 UTC – WordPress Release 5.6 Marcomms planning coordinations meeting – let us (@marybaum, @yvettesonneveld and @webcommsat) know if you would like to suggest anything for this meeting of those coordinating the marketing.

Wednesday 30 September 2020, 14:00 UTC –  Global Marketing Team Meeting will be devoted to supporting the WordPress Translation week celebrations. Help is needed all day on Wednesday please and for part of the day on Sunday 4 October 2020.

Thursday 1 October 2020, 19:30 UTC – Virtual Coffee Break. on video conferencing and Slack for those unable to join on video. We also hold short coffee breaks on Monday and Tuesday to be inclusive of other timezones when we have enough demand and a team rep is available. These are posted on the marketing channel on Slack. Please feel free to come along. They normally are at the beginning of collaboration sessions.

Ongoing Marketing Team work

  • Onboarding videos
    We made a voice over of “Set up a and Slack account for the Make WordPress Channel” video in Macedonian, Norvegian, Turkish, Russian, English UK, English US, Serbian, German, Spanish (EU), Spanish (LA), Dutch. In progress: Bulgarian voiceover, captions for voiceover in Bagla and Gujarati.

    You can participate
    If your language isn’t on this list, we need your voice! Let’s make the start of a new contributor’s journey easier. Contact @OGlekler and @marks99 to get involved.
  • WPTranslation Week 30 September – 4 October 2020
    Call for social media writers and translators
    Contact @webcommsat to get involved.