Help promote the 2019 WordPress User Survey!

It is time for the 2019 WordPress User Survey, and the Marketing team is asking for your help in promoting the survey! We have compiled some content to promote the survey through social media, news blurbs, and news letters. We would greatly appreciate your help in spreading the message through contributors and partner’s channels.

Newsletter copy businesses can use to promote the survey

We use WordPress everyday and so do you! The 2019 WordPress User Survey is a fantastic opportunity for all of us to influence the future of WordPress. We encourage you to take the survey and add your voice; whether you’re a user, developer, designer, content creator, or business owner! Take the survey here: https://wordpress.org/news/2019/11/2019-annual-survey/

Social Media blurbs for Survey takers 

Social Media blurbs for Community Organizers

Please feel free to come by the #marketing channel for any questions/comments/or just to say hello.

Marketing Agenda for Oct 2, 2019

This is the agenda for the weekly Marketing meeting for 2019/10/02 at 10 am EST (1400 UTC) in the #marketing channel.

  • Housekeeping and new member introductions
  • Discussion topics
    • 5.3 About Page – we will review the new draft (version 3)
    • Digital Citizens Week (Oct 14-18)
    • Task Lead Updates
  • Open Floor

If there is anything you would like to see on the agenda, please respond to this post or drop a comment in the #marketing channel.

Summary of WordPress Marketing Team 5.3 Discussion – Sept 25

This update comes from the 9/25 Marketing team meeting. An agenda will be posted on 9/30 for the 10/3 meeting. 

5.3 ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Collaboration Meeting Objective

The objective was for us to use this meeting to review this doc, and review the proposed edits. We have had a lot of great feedback from other teams, many of whom have helpfully added content directly about their components.

Overall focus of the release

In the 9/18 Marketing meeting, a number of questions were raised regarding the “main focus” of the release. This was clarified on 9/20 by @francina:

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ definitely deserves a very important place in the list of features but IMHO is not the main focus of the release. Nor is the theme, again according to me 🙂 As we said in the launch of the release cycle the focus is “polishing current interactions and make the UIs more user friendly”. If I had to sum it up, I would say that 5.3 is a release focused on enhancements, from Gutenberg, to a new default theme to media library. What do you think?

About Page Collaboration and Feedback

A major focus of the marketing meeting was revising the current draft collaboration doc. A number of feedback items have been incorporated over the last week. We reviewed the feedback and made a number of changes, while adding comments for further discussion. This is a work in progress and iterative document:  https://docs.google.com/document/d/1PW52syWz1bksFInmgczZA5OKhEGjM2dXGwNA6A5tl-M/edit#  

@yvettesonneveld suggests we do a readability check in Hemingway app and make sure the reading level is at or below grade 8. @miker ran the current copy through the app and found it is currently at a 9th grade level.

@audrasjb requests a specific section be added on accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), which @francina endorses.

@karmatosed raised concerns that the current document did not accurately reflect the full range of Gutenberg enhancements for the release. @youknowriad agreed and added in a list of main features, as well as starter copy.

@miker stated he would compile an update on the current status of the About page to share with the major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. team.

Images / Feature Illustration

@mapk raised a number of points related to the animated gifs currently in the About Page collaboration doc, and added specific comments directly in the collaboration doc. The gifs were made at an earlier stage, and no longer completely reflect the current stage. Feature behavior or UIUI UI is an acronym for User Interface - the layout of the page the user interacts with. Think ‘how are they doing that’ and less about what they are doing. is slightly outdated in these gifs.

Per @mapk, there is no formal process for creating these images. They were created by a few of the Devs in local environments. He offered to provide the gifs if we continue in this direction.

@mapk advised that to his knowledge there is not currently a guide or process for making these images, but that he uses LICEcap or Monosnap to create them in the past.

@abhanonstopnewsuk suggests we start this conversation with the Design and the Accessibility teams on what guidance/ info they have on creating GIFs.  I think I have seen something on GIFs from accessibility team before to help WordCamps before. Think it may be worth a check with them first and save a lot of time too.

@karmatosed raised the concern that the impact of gifs should be looked at collectively to consider their combined impact. She also stressed the importance of collaboration with the design team on the overall direction of the design.

The conversation will be continued in the existing trac thread: https://core.trac.wordpress.org/ticket/47708 

The meeting ended without consensus on the next steps. @miker expressed that his objective was to follow the lead of the design team, and was approaching the task with the idea that flexibility was required as there will be multiple revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. needed as we approach release.

Social Media

As we approach the 5.3 release, we have had a number of conversations about using various social media channels to spread the message. This raised a number of questions about the current channels, and how we can interact with those.

@Maziar created a doc for use as a starting point when looking at various social channels: https://docs.google.com/document/d/15Y3EF-B-RU0YwB-_3iO1XVPMVtOkRqbD4GwK7Xrddv0/edit# 

From @abhanonstopnewsuk: We need a separate document on social media messages, perhaps this could be done on a Google sheet so that we can retailor messages for the different social media accounts. This would also make it easier for members to take messages and use them on their own social channels.

@miker will create this doc within the Marketing google drive and share the link in the #marketing channel.

This conversation is ongoing.

Marketing Release Communication and Next Steps

Outside of the public marketing meeting, we have had a number of conversations about improving clarity and communication coming from the marketing team. This includes how we record meeting notes, communicate project status, and provide a roadmap of planned next steps. This conversation is in conjunction with the largest strategic re-organization of marketing processes already under discussion.

@abhanonstopnewsuk organized the conversations with @yvettesonneveld and @miker. The main immediate action item is to treat the marketing meeting notes more as a high level overview of activity, instead of a granular “transcript” of the meeting. We will still link to the full conversation in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., but will focus the notes more on the take aways and outcomes. We will also work more to vet the information going out in the marketing notes, instead of just reposting what was said in the channel to ensure consistency with broader communication from other teams.

In addition, we are moving to publish a formal agenda in advance of the meeting. Historically, we have used the same meeting agenda every meeting, and relying on task leads to communicate activity and needed input on their specific initiatives. While this is important, and we will continue to rely heavily on individual task leads, we will be proactive communicating specific agenda items and discussions as far in advance as feasible.

This will hopefully make it much easier for other stakeholders within WordPress to be aware of where and when specific conversations will happen. The goal is for all stakeholders to be able to attend conversations relevant to their specific initiatives.

Team process

Hey team Marketing! Thanks for the warm welcome and for a lot of good conversations over the last week. A couple of things became clear to me as I was discussing with everyone, so I’m going to dive right in and make some changes.

We’re all working in different time zones and on different schedules, so it’s hard to always attend the weekly meeting. That’s why we’re going to try and have posts on this Make Marketing blog for every project and consolidate feedback there, instead of trying to discuss and decide everything in a weekly meeting. The meetings should mostly be to discuss blockers and to help projects move forward.

Project updates

Projects will sometimes be small, and sometimes they will be bigger. If they’re bigger we’ll form working groups. Those working groups can call their own meetings but are asked to have them in the #marketing channel so everyone can read along if they want to.

For the weekly meetings, we’re going to ask for “check-ins” from the different projects. This makes it so you don’t have to be there yourself if you can’t be: you just send our meeting coordinator for that meeting a few lines of how it’s going. If you need help unblocking anything, please put that in there too.

Meeting time

This is perhaps the most unfortunate for some people that are used to the current meeting time, but we’re going to have to change it. Even though the importance of attending has lessened with the changes above, I’d still really like to participate every week, and the current time slot makes that impossible for me as I have family duties at that time.

Our meeting coordinator will try to find a new time that works for most people involved.

Meeting coordination

Siobhan Cunningham (@siobhanseija on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.) will be our meeting coordinator and will (as she did in recent history) chair our meetings too. When she’s not there, she will ask someone else to take over that task from her that week.

Marketing Team Notes – December 19, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Meeting Attended By: @siobhanseija, @maedahbatool , @yvettesonneveld, @saurabhkulkarni

Last Week’s Successes

  • We’re celebrating a successful contributorsday at WCTessaloniki, last weekend, and look forward to learning more about what was accomplished after the Holidays.

Task Lead Updates

  • No updates this week.

New Business

  • None suggested.

Next meeting

Due to Christmas holidays the marketing team has decided to take a break and skip the meetings for 26th December 2018 and 2nd January 2019. We will resume from the second Wednesday of January which is the 9th.

#community, #marketing

Marketing Team Notes – December 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting Attended By: @maedahbatool, @siobhanseija, @daveloodts, @gidgey, @miker, @harryjackson1221, Jesse Owens, @gtarafdar@jenblogs4u, @coachbirgit, @abhanonstopnewsuk

Last Week’s Successes

Task Lead Updates

New Business

  • @abhanonstopnewsuk: From WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Milano Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. @Max has started a draft blog on ‘why someone should contribute to WordPress’. He has had input in from a number of other contributors and some feedback/fact checking has now been received. I am working with him on this and we are setting up the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card. We are aiming to have this ready for the first edit by next week’s meeting.
  • @abhanonstopnewsuk: Request from WP&UP Charity if we can promote its mental health campaign in the WordPress community which has started this month with DecemBuddies (@gidgey has been featured already), will have a survey in Jan and the main campaign in February. Some pointers are being drafted and will be shared with marketing if it is felt this is something that can be promoted on Make WordPress Marketing. 
  • @abhanonstopnewsuk: There is a new sustainability channel being set up by WordCamp organizers and with the community. A draft blog submission to get some help from marketing to promote this. There are questions for the community team on the link to use for the channel so that organizers in other countries can access it. Once they have this, a draft submission will be added to a Trello.
  • @daveloodts: I mentioned this idea of an ‘adopt-a-volunteer’-campaign; or ‘sponsor-a-volunteer’ in this post: https://make.wordpress.org/marketing/2018/12/09/why-your-company-should-contribute-to-wordpress/. Don’t know if #marketing is the place to be or #community. I see it as marketing the community.
  • @miker: https://trello.com/c/IkToXlnz/225-wcus-2018-contributor-day-recap. This would be a great opportunity for a new contributor! This card is for a blog post that will highlight the successes from the WCUS contributor day. The community team also publishes what was accomplished. However, I think we should do a marketing post as well. We spoke a lot about the Five for the Future (FFTF) initiative, and posts like this that show what can be accomplished through contributions are important.
  • @miker: I have one other thing to share from WCUS! We had a number of conversations with different hosts and the Hosting Community team. (Thanks to @Breann McDede and others for participating!). The main takeaway was a strategy to improve our communication with the Hosting Community through more regular direct updates with that team. Using the GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ rollout as an example, the consensus is that it would be useful to have a more formal and defined communication loopLoop The Loop is PHP code used by WordPress to display posts. Using The Loop, WordPress processes each post to be displayed on the current page, and formats it according to how it matches specified criteria within The Loop tags. Any HTML or PHP code in the Loop will be processed on each post. https://codex.wordpress.org/The_Loop.. So we are getting direct feedback about what their users are asking, and the types of things they would like to have to distribute to their customers about WordPress. This being said, I will make an effort next year to attend that group as well. The main objective is to establish a communication loop, so we can be more targeted and responsive when creating time-sensitive content.

NOTE: Due to Christmas holidays the marketing team has decided to take a break and skip the meetings for 26th December 2018 and 2nd January 2019. We will resume from the second Wednesday of January which is the 9th. The formal announcement will be made by @siobhanseija in the next week’s meeting. Till then happy holidays folks! 

Marketing Team Notes – October 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by: @gidgey, @mcdwayne, @miker, @harryjackson1221, @maedahbatool, @jenblogs4u, @westcounty.media, @goldsteinmedia, @coachbirgit, @Breann McDede, @Josh B, @abhanonstopnewsuk, @siobhanseija

Today in Marketing, we welcomed @coachbirgit, @Phil, @reimark, and @thomasmorus1478 from the German local marketing team. https://de.wordpress.org/team/

Celebrations

We celebrated a few wins today, including the following:

Polyglots Infographic Copy

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • @gidgey finished one of the 3 docs linked. As a team we discussed the next steps needed for the remaining 2 docs, to help others get started with the work needed.

Case Study – Land Trust Alliance

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

  • This case study was presented to the group as a way for newcomers to get involved easily. @harryjackson1221 advised the doc is laid out with the headings and submission, needing that to be converted to copy.

Proposal for Workflow of Local Marketing Teams

  • @coachbirgit brought up a proposal to have a low barrier for all local contributors in their native language but under the hood of the global project structure.
  • This was helpful to the group because some in Marketing were not aware of the http://dewp.slack.com/ instance, so it brought visibility to how some of the other local teams are operating.
  • @coachbirgit and @phil were both made Trello admins to help get this proposal up and running, and allow for the local team to have communication with the make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Marketing team.

Fundraising Policy for the Handbook

  • @miker created a draft policy on fundraising for the Marketing Team and moved the card to Needs Approval for inclusion in the handbook. Bridget approved it and moved it to the needs publishing column.

We finished the meeting with some WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US Idea brainstorming for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. (CD).

  • @gidgey would like to see some more case studies submitted and worked on.
  • We also want to avoid items that cannot be completed during CD which will allow us to achieve some wins.
  • @mcdwayne proposed creating tweets about the work other teams are doing, and Instagram.
  • @harryjackson1221 proposed having some canned blurbs for social media sharing set up prior to the WordCamp.
  • @Jenblogs4u proposed finishing the polyglots infographic we have been working on.
  • @abhanonstopnewsuk asked if the needed steps could be added, as it is not clear what is needed still for the infographic project, and @jenblogs4u suggested breaking it up into bits that can be worked on one page at a time.
  • @abhanonstopnewsuk provided a suggestion for working on interviews with WordPressers for our blog.

Overall, it was a great meeting, and we look forward to speaking with you at the next. If you are interested, meet us in #marketing https://wordpress.slack.com/messages/C0GKJ7TFA.

Marketing Team Notes – October 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by@mcdwayne, @harryjackson1221@maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle, @westcounty.media, @chanthaboune, @gidgey

First, we discussed the new format our meetings will use, to ensure we are spending less time on going through cards, and more time assisting with onboarding and the work done in the last week.

Celebrations

Updates

@harryjackson1221 provided some updates for the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: Read and Format Case Studies (from Survey Answers)

  • We have a few Case Studies that can use some love. There is a case study in progress and a few over in the To Do column. These are making decent progress. There are also a few that need more info, such as the Studio Z, Pragmatic Web and 34sp.com cards in To Do.

In Progress

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: @brenneradams

  • This case study has quite a bit of content and is at about 90%, but could use some more tidying up if anyone wants to hop in and help; The next milestone will be passing off to @gidgey and @mcdwayne for peer review and an editorial pass. I have added a checklist to the card to help keep track of this.
  • We are working to finalize the second round of edits, to pass off to @gidgey and @mcdwayne for a final pass.

To Do

Case Study for Land Trust Alliance by 2 Dogs Media

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

Task Lead: NO ONE! YET!

This is an opportunity for someone :new: to own a task; The milestones will be outlined in a checklist on the card. We need to review the submission, write copy to fit the outline on the doc based on the submission and make some content suggestions. We may need to reach out to the party that submitted to get additional content, I can do that if need be. The second milestone will be a peer review/editorial pass. The third milestone is the second round of edits, then finalize it to move over for a final pass by @gidgey/@mcdwayne. A screenshot, publishing on the marketing blog and submission to the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ showcase are the final milestones.

Write a “How to create a WordPress business website” guide

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

Task Lead: @joelobo provided an update for the card

  • Joe asked for assistance to read through the draft, @mcdwayne and @gidgey are going to take a pass this coming week

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

  • @chanthaboune dropped by to let us know this page is ready to publish.

Create a Promotion Plan for GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/

Trello Linkhttps://trello.com/c/kHoiFkBx/5-create-a-promotion-plan-for-gutenberg

  • There was a discussion of writing a post to help promote Gutenberg.

Global Ad Campaign Utilizing Professionally Produced WordPress Commercials

Trello Linkhttps://trello.com/c/BwvAbIfS/167-global-ad-campaign-utilizing-professionally-produced-wordpress-commercials

  • @westcounty.media had some questions about getting a card get moved from “Wishlist” to “To-Do”.
  • The discussion came down to creating a new card and having a video created to help promote WordPress as a whole.

Download Page Survey on WP Marketing

Task Lead: @miker

Trello Link: https://trello.com/c/qvQHL6xG/39-download-page-survey

General Announcement

Here in #marketing, we are going to be changing how we define “Objectives” on trello cards moving ahead. If you want to create and work on a new card, that is awesome, or you can take a old card from Wishlist or the Backlog and revive it.

To have a card on the Trello board, the following objectives must first be met:

  • The card will need a task lead who will report on the status and make sure we are getting the thing done.
  • An Objective that spells out why we are doing the task.
  • A “Done = X” statement that shows what the final deliverable will be (like Published blog post” or “PDF delivered to group y” – There should also be a checklist associated with the milestones to reach that point.
  • A timeline that makes sense if you had to do the whole card yourself.  Nothing wrong with a longer timeline or a shorter one, just should make sense for the card objective and done statement.


Marketing Team Notes – February 14, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

WCUS Gutenburg User Testing Testimonial Videos

@mcdwayne brought up @jenblogs4u TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card:  https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

  • @mcdwayne asked for action items to be declared and asked for people to watch and approve  the videos. –
  • @bridgetwillard asked for clarification of expectations – watch, approve and upload to WCTV?
  • @miker suggested editing the videos together into a highlight reel vs many individual shorts
  • @maedahbatool suggested an introductory teaser video.
  • @jenblogs4u affirmed that she intended the videos to be serialized, containing several clips each adding @tashan will help with edits.
  • @cjross created a sheet linking to each video with timestamps for the question “What excites you most”  in GDocs – https://drive.google.com/open?id=1-gwFVYr597BEeji4OUB3brIGduARbIp9m9WdUGd4RrY
  • @cjross volunteered to look into creating one video with all of the responses
  • @siobhan asked if ‘Anton’ should record an introduction
  • @harryjackson1221 volunteered to set-up Gutenburg images, overlays and transitions for the videos
  • @cjross stated they would be gathering footage and “and format it into a straightforward runtime, then intro and outro could be determined later.”
  • @miker suggested this project get a seperate card
  • Separate discussion thread as to length and format follows next
  • @miker questioned format and whether mutiple small videos is better than one long one
  • @mcdwayne asked for a task lead with @bridgetwillard deferring to @jenblogs4u as it was her project to begin with
  • @abhanonstopnews volunteered to help, that they had done the video for Dublin of 30 second clips with one longer containing the shorts – and that they were getting permission to use those videos th help with WordPress Marketing
  • @jenblogs4u discussed one video vs one long and pointed out that @jeremyfremont had shot b-roll vid and that @tashan had volunteered to help edit
  • @Kitty noted that longer videos are currently performing better than shorter depending on current FB algorithms

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. guide for new people core.trac.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/

@mcdwayne next brought up his and @Kitty’s project: https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

About WordPress Press Kit on WP Marketing

@mcdwayne discussed WCUS and @bridgetwillard card:  https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

  • @mcdwayne pushed the due date ou to the end of the month
  • Discussion as to a CMS Garden doc vs what has been put together

Suggest Rewrite for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook on WP Marketing

@mcdwayne started a thread that @bridgetwillard needing approval on https://trello.com/c/i08SFzss/114-suggest-rewrite-for-contributor-day-handbook

  • @bridgetwillard passed the doc (in GoogleDocs) on to @andreamiddleton stating that the Community Team needs to accept and publish
  • @harryjackson1221 noted that it was turned in on 2/9/18
  • @siobhan requested access to the submitted project as they and @dushanti may have more insights

Why WordPress(for Developers) on WP Marketing

@mcdwayne brought up https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers headed by @bridgetwillard and @maedahbatool (and asked that the project be listed with a singe task-lead).

  • @maedahbatool took the lead and stated there is no current progress to report

Read and Format Survey Answers on WP Marketing

@mcdwayne called on @harryjackson1221 on https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

  • @harryjackson1221 reported that they had separated the Odd Alice Case Study into its own doc and added copy
  • @RachelPage has been reviewing the copy

End-User Persona Doc on WP Marketing

@mcdwayne called upon @RachelPage to take the lead on https://trello.com/c/xOu9de8h/75-end-user-persona-doc

  • @RachelPage stated that they are working on first round interviews and will be building personas and then doubling back to validate

Create a Style Guide + Brand Book for Marketing on WP Marketing

@mcdwayne called on @jaymanpandya to discuss https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

  • @mcdwayne pointed out it is not due until next week and with schedules they are just checking
  • @jaymanpandya noted that they have started and will need some guidance on content tone with @bridgetwillard stating they liked the new ‘content tone and voice’

Create a Marketing Team Handbook on WP Marketing

@mcdwayne asked @harryjackson1221 who inherited the lead https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook

@mcdwayne asked for volunteers for card-related tasks

Creating a Social Plan for WordCamps on WP Marketing

@abhanonstopnews brought up card https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps  and that they are researching what WordCamps are effectively currently using Social

  • @abhanonstopnews requested that the card is moved to in-progress status
    • @mcdwayne moved and assigned task lead to @abhanonstopnews

Let’s Get Working

@mcdwayne called for volunteers in OK, who needs something to do? from the ranks of the new members that attended today’s meeting

Marketing Channel on Contributor Days

The topic of providing support on the #Marketing SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. Channel was brought up by @bridgetwillard for WordCamp Contributor Days. WC Bangkok is this weekend and @bridgetwillard will be on Slack from 6:30pm to 8:30 PST. A volunteer is needed to cover the WC Prague time period.

Credits

Meeting Notes by:  @mobilechicane

Meeting attended by @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dushanthi @siobhan @maedahbatool @abhanonstopnews @jenblogs4u @miker @yvettesonneveld @dhruvpandya @mobilechicane

 

Marketing Meeting Notes – January 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s meeting the Marketing team focused on updates to the cards that exist in TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. currently, starting with the In Progress list for updates. Here is a quick recap:

WordPress Jargon Glossary

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Task-lead: @newyorkerlaura

@bridgetwillard updated the card with @newyorkerlaura’s notes, as she was unable to add them previously.

@mcdwayne asked about timeline on design, @bridgetwillard mentioned it was added to Design’s agenda, and she advised them it was a request for a featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts.

@mcdwayne proposed updating the timeline, @harryjackson adjusted it to next Wednesday

@bridgetwillard added a “review deliverables from design team” in the checklist for the Glossary
WordPress card

WCUS GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ User Testing Testimonial Videos

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task-lead: @jenblogs4u

@jeremyfremont shared the videos with @jenblogs4u – they are reviewing the videos and suggesting edits this week.

@jenblogs4u will upload them to Cemal before next week’s meeting with documentation on what we feel should be done to create the initial videos.

This card is being moved to in progress awaiting an update from them next week

About WordPress Press Kit

https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

Task-lead: @bridgetwillard

@bridgetwillard mentioned @jenblogs4u had @nuanel look at it to make it “translation friendly.” I believe Jen needs to review her suggestions, and changed the due date to 2/9

@rachelpage is reviewing the work that has been done to date

@bridgetwillard also mentioned that @mcdwayne suggested previously is people who are working on cards are having their own sub meetings and communitcation to complete tasks, which is great

Why Use WordPress

https://trello.com/c/4BZKaYxH/74-why-use-wordpress-blog

Task-lead: @bridgetwillard @harryjackson1221

The artwork was completed by @dotrex and the post was published today.

Why Use WordPress for Developers

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

@harryjackson mentioned he would like to look at this if no one has tackled it once other tasks are completed

@maedahbatool stated we should have an update ready by next week, and @mcdwayne mentioned the cards due date was arbitrary

Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

@bridgetwillard asked if @miker was working on this task, and mcdwayne suggested we backlog it next week if no progress

@miker mentioned there has not been any progress because of other responsibilities, but did mention the WordPress Personas are progressing nicely

Read and Format Survey Answers

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-lead: @harryjackson @skarjune

@harryjackson1221 has completed the copy for the Urban Southern Case study, and wants to get some others in the group to do a peer review of it

@harryjackson also dumped the rest of the survey results on the working doc to be formatted and have copy written

@mcdwayne and @bridgetwillard discussed breaking the reviews into sub tasks for others to review

@harryjackson going to separate the Urban Souther case study to its own doc and create a subtask to have it reviewed by others

@rachelpage is going to review the case study as well

@skarjune stated while he is available for assisting with publishing, he is not available for working on the content

Marketing Team Handbook

https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook

Task-lead: @harryjackson1221

@harryjackson1221 has broken all the sections of the handbook into cards with docs in the todo list, and this is the main card with checklist

Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook or Quick Start Guide / Checklist

https://trello.com/c/i08SFzss/114-contributor-day-handbook-text-community

Task-lead: TBD

@bridgetwillard suggested we provide edits to the current handbook and make a checklist/onboarding doc to print for WC Organizers to use at their contribution day.

Both @mcdwayne and @bridgetwillard expressed interest in working on the task, so we decided to move it to the todo list, and get it prepped with sub tasks and timeline expectations.

Wishlist Items

@bridgetwillard mentioned chatting with #a11y and @postphotos about recruiting volunteers and wanted to have us keep it in mind. She also had a conversation with @tashan about TV as well regarding some of the other teams needing assistance. @mcdwayne mentioned that outreach would be central to our cards helping other teams organize marketing and copy for their projects.

@harryjackson asked if we should be reaching out to other teams, or wait for them to ask for assistance? @mcdwayne mentioned it was the idea behind the ambassador card @jasonpknill started at WCUS.

@bridgetwillard mentioned commenting on other teams updates, and @harryjackson suggested scheduling that as outreach possibly; @bridgetwillard coined the phrase “Handbook Saturday.”

@mcdwayne mentioned we will pick the idea back up next meeting, and the team agreed with the idea.

At close, @mcdwayne urged all to reach out if direction was needed, or grab a card and begin working.

Meeting Notes by: @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @maedahbatool @miker @RachelPage @skarjune @kitty

#marketing