Virtual Coffee Breaks

Over the past few weeks, many marketing team contributors have asked for informal ways to connect with peers on the team. Many of us are stuck at home, some more comfortably so than others. We already have been able to facilitate some virtual gatherings, but we wanted our contributors to be able to plan for these a bit further ahead.

WordPress Marketing Team Virtual Coffee Breaks

I know the planning ahead part will give some of you a good chuckle: the first one is planned for tomorrow morning or late tonight depending on where you live. Chuckle away, as long as you keep in mind that were all doing the best we can with the best we’re able to give.

Virtual Coffee Break Schedule

Virtual Coffee Breaks are informal 30 minute coffee break gatherings for contributors to the Global WordPress Marketing team. For the next week, we have planned the following Virtual Coffee Breaks:

A few minutes before the meeting is planned to start, we’ll post a link to the online meeting room in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

We’re looking forward to hanging out with you! We’ll post more sessions as we have confirmed facilitators.

Global Marketing Team Meeting Notes – March 18th, 2020

Introduction 

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.

Find the original meeting discussions on the Global WordPress Slack in the #marketing channel starting at this timestamp.

Attended/Participated Asynch

Meeting led by: @yvettesonneveld
Meeting notes: @yvettesonneveld, @webcommsat

Attended: @mikerbg, @carike, @chaion07, @timbb, @antialiasfactory, @oglekler, @webcommsat, @nullbyte, @megphillips91, @lmurillom, @Gtarafdarr, @mta1, @darls, @abdulwahab610, @maedahbatool, @harryjackson1221, @sharaz, @gkibria69 

@maedahbatool, @harryjackson1221, @darls, @megphillips91, @webcommsat, @yvettesonneveld, @antialiasfactory, @passoniate, @chaion07, @fayazgabol, @kashifgabol, @JillianSMaxwell, @oglekler, @nullbyte, @pmbaldha, @sharaz, @gkibria69, @abdulwahab610, @artisticasad, @larrisa

WordPress Celebrations/Successes of Past Week in the Marketing Team 

General

Update provided by: @webcommsat

Updates

  • Lot of informal, positive work by people to help their local communities during the current global situation.

Coronavirus/ COVID-19 Related Updates

Promotion of key public health info

Update provided by: @webcommsat

@webcommsat asked for input on how the marketing team can help the WordPress community during the coronavirus (COVID-19) outbreak. Some ideas were:

  • posting daily motivational / mental healthcare-related tweets
  • focusing on what will not be affected by COVID-19
  • posting regular content and information that can connect with the community
  • inviting motivational speakers, mental healthcare providers and business coaches for online meetups to share ideas and best practices for mindset, mental health and keeping your business healthy
  • curating and sharing (on social) playlists of WordPress.tv videos: on work-life balance, staying healthy, mindfulness, improving your blog;
  • hosting weekly Twitter chats with a special hashtag – we could get a lot of engagement that way
  • collecting and sharing tips and experience of companies with remote workers and useful tools
  • sharing fun things/ innovative ways of working from home with a campaign hashtag
  • avoiding the accidental spread of fear by what we produce by focusing on positive things and solutions
  • reminding people they are part of a global community to reduce feeling alone if they are restricted from going out or if they’re unwell
  • organizing a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. where a cross-functional group of community members can help people who have been hurt financially by covid-19 create or improve their digital marketing and/or create a digital revenue stream.
  • some hashtag suggestions were: #RemoteWorkMotivation, #StayAtHomeChallenge, #WPStayatHomeChallenge
    sharing a series of info and tips on ways to keep the Meetup momentum going but now online
  • creating and publishing short videos or words from local organizers to share their stories on how they are working and contributing through the stay at home advice period

Virtual coffee break

Update provided by: @webcommsat

There seems a strong interest in regular virtual coffee breaks during the week to help counter some of the change in working environments or isolation being faced by many of our team members globally due to the coronavirus outbreak. 

Ideas: have one or two regular time slots which members could join in the SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel or to an audio link and be able to share conversations with others. @webcommsat thanked everyone for sharing ideas , both in the channel, in other channels and by sending private messages. It was felt to be vital to protect people’s privacy/ work confidential backgrounds etc, and a group of contributors will continue to gather feedback and run some initial sessions before rolling out a set of dates.

How can you help?

If you’re able to help facilitate this and have availability for a slot or can provide a pro account video link, contact @webcommsat. To save bandwidth, attendees can decide to just use audio.

Some contributor generated ideas included:

  • scheduling two slots a week to cover different time zones. 
  • recruiting contributors to host these meetups.
  • find contributors who are willing to use Zoom Pro account to host longer meetups. For shorter coffee breaks the standard 40 minutes would do.
  • schedule meetups focused on particular marketing topics.
  • recommend people with lower bandwidths and people who would prefer to not have video displayed to sign in using audio only. 
  • Both Zoom, a video conferencing tool and Discord, an app for text messaging, voice and video chat were mentioned as viable options

Contributor events and onboarding documents

The Community Team continues to do an inspiring job of supporting WordCamps with all the follow-ups involved. Also, they have published an overview of the latest changes to WordCamps. Our thoughts go out to the WordPress events which are having to postpone or cancel.

Thank you to everyone who has helped, volunteered to do more or offered their contributor story for WCEU. We will continue to work with and support the WCEU team. Also, WCEU contributors alongside marketing team members are working on next steps for documentation to help onboard new contributors.

Lastly, WCEU contributors and marketing team contributors will work on publishing the contributor stories that resulted from the Call for Contributor Stories as published on the WCEU website

How can you help?

  • We’re in need of contributors with a journalistic background who can help with editing and publishing these contributor stories. Contact @webcomsat (@abhanonstopnewsuk on Slack) if you’re interested in helping out.

Collaboration

Task: Crisis communication for pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme developers

Update provided by: @webcommsat

A team is working on this and will be organizing a meeting to look at scenarios later this week. The purpose is to to prepare a document explaining types of scenarios developers may need to consider in terms of communications with their audiences

How can you help?

If you’re interested in working on this and able to take part in a zoom meeting, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) if you haven’t done so yet, and you will receive a Doodle Poll link to help schedule a meeting.

What else can you do to help the Global WordPress Marketing Team

We are lucky to have a lot of interest in contributing to marketing from both team members and other teams. We do want to encourage active and long term contributing to the team. If you are unsure of how to get started or want the next task to get involved with, please reach out to the team reps or ask in our new contributors’ thread in our weekly meetings. It would be wonderful to increase the number of active contributors and continue to develop opportunities for team collaboration. We particularly need help with a number of tasks. Here are a few:

  • our video marketing resources
  • subtitling of key videos
  • contributor story interviewers and write-ups
  • showcase
  • content marketing proposal
  • language buddies
  • onboarding documents

Come and get involved. Let’s make the WordPress, open-source project even more amazing.

Proposed agenda next meeting 

Our next Global WordPress Marketing Team chat will take place in the Global WordPress Slack #Marketing channel on Wednesday March 25th at 15:00 UTC

  1. Opening
    • Welcome and attendance
    • Review of notes/ actions from the previous meeting
    • A special welcome to new attendees
    • Celebration time (let’s celebrate our WordPress Marketing accomplishment!)
    • Daylight Savings Time schedule
  2. Task lead updates including
    • Contributor Events updates
    • ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. leads page
    • Component maintainers post
  3. Collaboration time
    • tba
  4. New business

Global Marketing Team Meeting March 4th – Agenda

Please join us for our next weekly Global WordPress Marketing Team meeting. This meeting will take place in the #marketing slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel on Wednesday, March 4th at 3:00 PM UTC.

If you’d like to read up before the meeting, please check out the Global WordPress Marketing Team Meeting Notes from February 26th, 2020.

Meeting Agenda

  1. Opening
    • Welcome & attendance
    • Review of notes previous meeting
    • A special welcome to new attendees
    • Celebration time (let’s celebrate our WordPress Marketing accomplishment!)
    • Daylight savings time meeting planning
    • Reminder: Call for contributor stories (WCEU 2020)
  2. Task lead updates
  3. Collaboration time
  4. New business

Help promote the 2019 WordPress User Survey!

It is time for the 2019 WordPress User Survey, and the Marketing team is asking for your help in promoting the survey! We have compiled some content to promote the survey through social media, news blurbs, and news letters. We would greatly appreciate your help in spreading the message through contributors and partner’s channels.

Newsletter copy businesses can use to promote the survey

We use WordPress everyday and so do you! The 2019 WordPress User Survey is a fantastic opportunity for all of us to influence the future of WordPress. We encourage you to take the survey and add your voice; whether you’re a user, developer, designer, content creator, or business owner! Take the survey here: https://wordpress.org/news/2019/11/2019-annual-survey/

Social Media blurbs for Survey takers 

Social Media blurbs for Community Organizers

Please feel free to come by the #marketing channel for any questions/comments/or just to say hello.

Marketing Agenda for Oct 2, 2019

This is the agenda for the weekly Marketing meeting for 2019/10/02 at 10 am EST (1400 UTC) in the #marketing channel.

  • Housekeeping and new member introductions
  • Discussion topics
    • 5.3 About Page – we will review the new draft (version 3)
    • Digital Citizens Week (Oct 14-18)
    • Task Lead Updates
  • Open Floor

If there is anything you would like to see on the agenda, please respond to this post or drop a comment in the #marketing channel.

Summary of WordPress Marketing Team 5.3 Discussion – Sept 25

This update comes from the 9/25 Marketing team meeting. An agenda will be posted on 9/30 for the 10/3 meeting. 

5.3 ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Collaboration Meeting Objective

The objective was for us to use this meeting to review this doc, and review the proposed edits. We have had a lot of great feedback from other teams, many of whom have helpfully added content directly about their components.

Overall focus of the release

In the 9/18 Marketing meeting, a number of questions were raised regarding the “main focus” of the release. This was clarified on 9/20 by @francina:

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ definitely deserves a very important place in the list of features but IMHO is not the main focus of the release. Nor is the theme, again according to me 🙂 As we said in the launch of the release cycle the focus is “polishing current interactions and make the UIs more user friendly”. If I had to sum it up, I would say that 5.3 is a release focused on enhancements, from Gutenberg, to a new default theme to media library. What do you think?

About Page Collaboration and Feedback

A major focus of the marketing meeting was revising the current draft collaboration doc. A number of feedback items have been incorporated over the last week. We reviewed the feedback and made a number of changes, while adding comments for further discussion. This is a work in progress and iterative document:  https://docs.google.com/document/d/1PW52syWz1bksFInmgczZA5OKhEGjM2dXGwNA6A5tl-M/edit#  

@yvettesonneveld suggests we do a readability check in Hemingway app and make sure the reading level is at or below grade 8. @miker ran the current copy through the app and found it is currently at a 9th grade level.

@audrasjb requests a specific section be added on accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), which @francina endorses.

@karmatosed raised concerns that the current document did not accurately reflect the full range of Gutenberg enhancements for the release. @youknowriad agreed and added in a list of main features, as well as starter copy.

@miker stated he would compile an update on the current status of the About page to share with the major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. team.

Images / Feature Illustration

@mapk raised a number of points related to the animated gifs currently in the About Page collaboration doc, and added specific comments directly in the collaboration doc. The gifs were made at an earlier stage, and no longer completely reflect the current stage. Feature behavior or UIUI UI is an acronym for User Interface - the layout of the page the user interacts with. Think ‘how are they doing that’ and less about what they are doing. is slightly outdated in these gifs.

Per @mapk, there is no formal process for creating these images. They were created by a few of the Devs in local environments. He offered to provide the gifs if we continue in this direction.

@mapk advised that to his knowledge there is not currently a guide or process for making these images, but that he uses LICEcap or Monosnap to create them in the past.

@abhanonstopnewsuk suggests we start this conversation with the Design and the Accessibility teams on what guidance/ info they have on creating GIFs.  I think I have seen something on GIFs from accessibility team before to help WordCamps before. Think it may be worth a check with them first and save a lot of time too.

@karmatosed raised the concern that the impact of gifs should be looked at collectively to consider their combined impact. She also stressed the importance of collaboration with the design team on the overall direction of the design.

The conversation will be continued in the existing trac thread: https://core.trac.wordpress.org/ticket/47708 

The meeting ended without consensus on the next steps. @miker expressed that his objective was to follow the lead of the design team, and was approaching the task with the idea that flexibility was required as there will be multiple revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. needed as we approach release.

Social Media

As we approach the 5.3 release, we have had a number of conversations about using various social media channels to spread the message. This raised a number of questions about the current channels, and how we can interact with those.

@Maziar created a doc for use as a starting point when looking at various social channels: https://docs.google.com/document/d/15Y3EF-B-RU0YwB-_3iO1XVPMVtOkRqbD4GwK7Xrddv0/edit# 

From @abhanonstopnewsuk: We need a separate document on social media messages, perhaps this could be done on a Google sheet so that we can retailor messages for the different social media accounts. This would also make it easier for members to take messages and use them on their own social channels.

@miker will create this doc within the Marketing google drive and share the link in the #marketing channel.

This conversation is ongoing.

Marketing Release Communication and Next Steps

Outside of the public marketing meeting, we have had a number of conversations about improving clarity and communication coming from the marketing team. This includes how we record meeting notes, communicate project status, and provide a roadmap of planned next steps. This conversation is in conjunction with the largest strategic re-organization of marketing processes already under discussion.

@abhanonstopnewsuk organized the conversations with @yvettesonneveld and @miker. The main immediate action item is to treat the marketing meeting notes more as a high level overview of activity, instead of a granular “transcript” of the meeting. We will still link to the full conversation in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., but will focus the notes more on the take aways and outcomes. We will also work more to vet the information going out in the marketing notes, instead of just reposting what was said in the channel to ensure consistency with broader communication from other teams.

In addition, we are moving to publish a formal agenda in advance of the meeting. Historically, we have used the same meeting agenda every meeting, and relying on task leads to communicate activity and needed input on their specific initiatives. While this is important, and we will continue to rely heavily on individual task leads, we will be proactive communicating specific agenda items and discussions as far in advance as feasible.

This will hopefully make it much easier for other stakeholders within WordPress to be aware of where and when specific conversations will happen. The goal is for all stakeholders to be able to attend conversations relevant to their specific initiatives.

Team process

Hey team Marketing! Thanks for the warm welcome and for a lot of good conversations over the last week. A couple of things became clear to me as I was discussing with everyone, so I’m going to dive right in and make some changes.

We’re all working in different time zones and on different schedules, so it’s hard to always attend the weekly meeting. That’s why we’re going to try and have posts on this Make Marketing blog for every project and consolidate feedback there, instead of trying to discuss and decide everything in a weekly meeting. The meetings should mostly be to discuss blockers and to help projects move forward.

Project updates

Projects will sometimes be small, and sometimes they will be bigger. If they’re bigger we’ll form working groups. Those working groups can call their own meetings but are asked to have them in the #marketing channel so everyone can read along if they want to.

For the weekly meetings, we’re going to ask for “check-ins” from the different projects. This makes it so you don’t have to be there yourself if you can’t be: you just send our meeting coordinator for that meeting a few lines of how it’s going. If you need help unblocking anything, please put that in there too.

Meeting time

This is perhaps the most unfortunate for some people that are used to the current meeting time, but we’re going to have to change it. Even though the importance of attending has lessened with the changes above, I’d still really like to participate every week, and the current time slot makes that impossible for me as I have family duties at that time.

Our meeting coordinator will try to find a new time that works for most people involved.

Meeting coordination

Siobhan Cunningham (@siobhanseija on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.) will be our meeting coordinator and will (as she did in recent history) chair our meetings too. When she’s not there, she will ask someone else to take over that task from her that week.

Marketing Team Notes – December 19, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Meeting Attended By: @siobhanseija, @maedahbatool , @yvettesonneveld, @saurabhkulkarni

Last Week’s Successes

  • We’re celebrating a successful contributorsday at WCTessaloniki, last weekend, and look forward to learning more about what was accomplished after the Holidays.

Task Lead Updates

  • No updates this week.

New Business

  • None suggested.

Next meeting

Due to Christmas holidays the marketing team has decided to take a break and skip the meetings for 26th December 2018 and 2nd January 2019. We will resume from the second Wednesday of January which is the 9th.

#community, #marketing

Marketing Team Notes – December 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting Attended By: @maedahbatool, @siobhanseija, @daveloodts, @gidgey, @miker, @harryjackson1221, Jesse Owens, @gtarafdar@jenblogs4u, @coachbirgit, @abhanonstopnewsuk

Last Week’s Successes

Task Lead Updates

New Business

  • @abhanonstopnewsuk: From WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Milano Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. @Max has started a draft blog on ‘why someone should contribute to WordPress’. He has had input in from a number of other contributors and some feedback/fact checking has now been received. I am working with him on this and we are setting up the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card. We are aiming to have this ready for the first edit by next week’s meeting.
  • @abhanonstopnewsuk: Request from WP&UP Charity if we can promote its mental health campaign in the WordPress community which has started this month with DecemBuddies (@gidgey has been featured already), will have a survey in Jan and the main campaign in February. Some pointers are being drafted and will be shared with marketing if it is felt this is something that can be promoted on Make WordPress Marketing. 
  • @abhanonstopnewsuk: There is a new sustainability channel being set up by WordCamp organizers and with the community. A draft blog submission to get some help from marketing to promote this. There are questions for the community team on the link to use for the channel so that organizers in other countries can access it. Once they have this, a draft submission will be added to a Trello.
  • @daveloodts: I mentioned this idea of an ‘adopt-a-volunteer’-campaign; or ‘sponsor-a-volunteer’ in this post: https://make.wordpress.org/marketing/2018/12/09/why-your-company-should-contribute-to-wordpress/. Don’t know if #marketing is the place to be or #community. I see it as marketing the community.
  • @miker: https://trello.com/c/IkToXlnz/225-wcus-2018-contributor-day-recap. This would be a great opportunity for a new contributor! This card is for a blog post that will highlight the successes from the WCUS contributor day. The community team also publishes what was accomplished. However, I think we should do a marketing post as well. We spoke a lot about the Five for the Future (FFTF) initiative, and posts like this that show what can be accomplished through contributions are important.
  • @miker: I have one other thing to share from WCUS! We had a number of conversations with different hosts and the Hosting Community team. (Thanks to @Breann McDede and others for participating!). The main takeaway was a strategy to improve our communication with the Hosting Community through more regular direct updates with that team. Using the GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ rollout as an example, the consensus is that it would be useful to have a more formal and defined communication loopLoop The Loop is PHP code used by WordPress to display posts. Using The Loop, WordPress processes each post to be displayed on the current page, and formats it according to how it matches specified criteria within The Loop tags. Any HTML or PHP code in the Loop will be processed on each post. https://codex.wordpress.org/The_Loop.. So we are getting direct feedback about what their users are asking, and the types of things they would like to have to distribute to their customers about WordPress. This being said, I will make an effort next year to attend that group as well. The main objective is to establish a communication loop, so we can be more targeted and responsive when creating time-sensitive content.

NOTE: Due to Christmas holidays the marketing team has decided to take a break and skip the meetings for 26th December 2018 and 2nd January 2019. We will resume from the second Wednesday of January which is the 9th. The formal announcement will be made by @siobhanseija in the next week’s meeting. Till then happy holidays folks! 

Marketing Team Notes – October 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by: @gidgey, @mcdwayne, @miker, @harryjackson1221, @maedahbatool, @jenblogs4u, @westcounty.media, @goldsteinmedia, @coachbirgit, @Breann McDede, @Josh B, @abhanonstopnewsuk, @siobhanseija

Today in Marketing, we welcomed @coachbirgit, @Phil, @reimark, and @thomasmorus1478 from the German local marketing team. https://de.wordpress.org/team/

Celebrations

We celebrated a few wins today, including the following:

Polyglots Infographic Copy

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • @gidgey finished one of the 3 docs linked. As a team we discussed the next steps needed for the remaining 2 docs, to help others get started with the work needed.

Case Study – Land Trust Alliance

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

  • This case study was presented to the group as a way for newcomers to get involved easily. @harryjackson1221 advised the doc is laid out with the headings and submission, needing that to be converted to copy.

Proposal for Workflow of Local Marketing Teams

  • @coachbirgit brought up a proposal to have a low barrier for all local contributors in their native language but under the hood of the global project structure.
  • This was helpful to the group because some in Marketing were not aware of the http://dewp.slack.com/ instance, so it brought visibility to how some of the other local teams are operating.
  • @coachbirgit and @phil were both made Trello admins to help get this proposal up and running, and allow for the local team to have communication with the make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Marketing team.

Fundraising Policy for the Handbook

  • @miker created a draft policy on fundraising for the Marketing Team and moved the card to Needs Approval for inclusion in the handbook. Bridget approved it and moved it to the needs publishing column.

We finished the meeting with some WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US Idea brainstorming for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. (CD).

  • @gidgey would like to see some more case studies submitted and worked on.
  • We also want to avoid items that cannot be completed during CD which will allow us to achieve some wins.
  • @mcdwayne proposed creating tweets about the work other teams are doing, and Instagram.
  • @harryjackson1221 proposed having some canned blurbs for social media sharing set up prior to the WordCamp.
  • @Jenblogs4u proposed finishing the polyglots infographic we have been working on.
  • @abhanonstopnewsuk asked if the needed steps could be added, as it is not clear what is needed still for the infographic project, and @jenblogs4u suggested breaking it up into bits that can be worked on one page at a time.
  • @abhanonstopnewsuk provided a suggestion for working on interviews with WordPressers for our blog.

Overall, it was a great meeting, and we look forward to speaking with you at the next. If you are interested, meet us in #marketing https://wordpress.slack.com/messages/C0GKJ7TFA.