Notes: Marketing meeting, June 22, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Start of June 22, 2022 meeting in the #marketing channel of the Make WordPress Slack.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants and those new or rejoining the channel this last week can be viewed in this Slack Thread
  2. Social question of the week. This month, there are some themed celebration days highlighting the variety of fruit and vegetables and their goodness. Do you have a recipe which combines together the goodness of both? – View participants’ responses via this Slack thread.

3. Notes, volunteers and coffee break facilitators

Thanks to @ugyensupport for last week’s notes. Each week the meetings have a GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card where you can add suggestions for the agenda and add a link to a task card where you are adding any asynchronous updates if you are unable to attend the meeting live.

22 June 2022 –  @webcommsat
29 June 2022 –  @rmartinezduque
6 July 2022 –  any takers?

Could you volunteer to open the virtual coffee shop for the bi-weekly coffee break. Currently, we need volunteers for 30 June 2022. Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

The main Marketing Team task board is available on GitHub. This is where we log Marketing Team and cross-team activities. Anyone can comment on a card, you just need a GitHub account.

4a. Forthcoming WordPress releases and FSE

@eidolonnight: We continue to support efforts to share the latest 6.0 release and new features across social media. Look for posts with the ‘#WordPress’ tag highlighting the release and new features, like this recent Twitter post.

@dansoschin:

  • no date yet set for 6.0.1 (the next release – a minor releaseMinor Release A set of releases or versions having the same minor version number may be collectively referred to as .x , for example version 5.2.x to refer to versions 5.2, 5.2.1, 5.2.3, and all other versions in the 5.2 (five dot two) branch of that software. Minor Releases often make improvements to existing features and functionality. consisting of patches/fixes). Follow progress on 6.0.1 in core
  • next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. is 6.1 and there have been some bug scrubs scheduled. No date yet on 6.1, but that will not be for a few months
  • some initial planning for 6.1 you can review for addition roadmap insight. Follow the 6.1 tag for additional details
  • 6.0 release content (organized by Lauren) continues to perform quite well. So even a few weeks out from the official release, we continue to see strong interest
  • asked for contributors in this and other teams/channels to retweet/share those posts to help spread the word and amplify the release. It introduces some wonderful content/editor/publishing tools, as well as improvements in performance, accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), and site building flow.

4b. Newsletters, campaigns and event updates

4c. Contributor events update

We have an open discussion about sharing WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. updates on social media over on Discussion: Promoting WordCamps with the official WordPress social accounts. Please comment on that post with your thoughts, especially if you have helped organize WordCamps in the past. 

@nalininonstopnewsuk suggested contributors could also promote the discussion with WordCamps in their area? @eidolonnight agreed this was a good idea.

4d. Social media status

GitHub issue detailing how you can help share and amplify WordPress news on social media. It has a list of the primary WordPress social accounts.

@bjmcsherry: last week’s social media stats and insights.

  • overall, we continue seeing strong results from the WP6.0 release on social media for .Org
  • some excellent performances, but the biggest performances again came from our WP6.0 and photo Directory campaigns
  • extremely high engagement and dialogue again with our followers
  • earned just under 1,000 new followers (932), for a total of 2,043,026, across all of our channels, with many campaigns scoring high marks in some of our best examples throughout the week
  • Overall, the numbers for the week look like this:
    • Impressions: 1,054,754
    • Engagements: 4,790
    • Link clicks: 887
    • Messages received: 25
  • @dansoschin: suggested to follow the #announcements channel to find all the WordPress tweets to share and like.

5. Diary dates – upcoming events and meetings

  • Next Coffee break will be Thursday 30 June 2022 at 18:30/ 6.30pm UTC, and needs a facilitator. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests from other teams. Stop by and meet some of the friendly faces marketing WordPress.
  • Follow this Google Calendar with meetings, collaborations, and social activities.
  • Important dates can be added to this Forthcoming Diary Dates post. If anyone would like to help keep the forthcoming diary dates post up to date, please let me know. Thanks to @webcommsat for updating it last week.

GitHub card for next week’s Marketing Team meeting on 29 June 2022.

6. Open Floor

  • Learn WordPress survey tools – GDPR enquiry. Discussion thread from @hauwa in the Marketing channel on Slack. @dansoschin to tweet the Learn WP survey this weekend. Please retweet.

#marketing-team, #wolfram-embeds-support

Agenda: Global Marketing Meeting, June 1, 2022

The meeting will be held in the #marketing channel of Making WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. at June 1, 2022 15:00 UTC. As it is a global project, asynchronous contribution is welcome.
The GitHub card relating to this week’s meetings planning.

  1. Welcome to the team and visitors
  2. Getting to know each other
    a. Who is with us today – contributors attending live and asynchronously
    b. Social question of the week
  3. Notes from May 25, 2022
    a. Volunteer call for notetakers and for our bi-weekly coffee break
  4. Projects and Task Updates
    GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/
    a. Documentation Sprint
    b. WordPress Release and FSE
    c. Newsletters, Campaigns and events updates
    d. Contributor Events updates
    e. Social media status
  5. Diary/Calendar Dates
    a. Next week’s meeting and planning – GitHub card for June 8, 2022
    b. Follow this Google Calendar with meetings, collaborations, and social activities.
    c. We also list important dates in this Forthcoming Diary Dates post.
  6. Open Floor

#marketing-team, #meeting-notes

Agenda: Global Marketing Meeting, May 18, 2022

The meeting will be held in the #marketing channel of Making WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. at May 18, 2022 15:00 UTC. As it is a global project, asynchronous contribution is welcome.
The GitHub card relating to this week’s meetings planning.

  1. Welcome to the team and visitors
  2. Getting to know each other
    a. Who is with us today – contributors attending live and asynchronously
    b. Social question of the week
  3. Notes from May 11, 2022
    a. Volunteer call for notetakers and for our bi-weekly coffee break
  4. Projects and Task Updates
    a. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ links
    b. Documentation Sprint
    b. Forthcoming WordPress releases and FSE
    c. Newsletters, Campaigns and events updates
    d. Contributor Events updates
    e. Social media status
  5. Diary/Calendar Dates
    a. Next week’s meeting and planning – GitHub card for May 25, 2022
    b. Follow this Google Calendar with meetings, collaborations, and social activities.
    c. We also list important dates in this Forthcoming Diary Dates post.
  6. Open Floor

#agenda, #marketing-team

Agenda: Global Marketing Meeting, May 4, 2022

The meeting will be held in the #marketing channel of Making WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. at May 4, 2022 15:00 UTC. As it is a global project, asynchronous contribution is welcome.
The GitHub card relating to this week’s meetings planning.

  1. Welcome to the team and visitors
  2. Getting to know each other
    a. Who is with us today – contributors attending live and asynchronously
    b. Social question of the week
  3. Notes from April 27, 2022
    a. Volunteer call for notetakers and for our bi-weekly coffee break
  4. Projects and Task Updates
    a. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ links
    b. Documentation Sprints
    b. Forthcoming WordPress releases and FSE
    c. Newsletters, Campaigns and events updates
    d. Social media updates
    e. Contributor Events updates – WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe, others
  5. Diary/Calendar Dates
    a. Next week’s meeting and planning – GitHub card for May 11, 2022
    b. Follow this Google Calendar with meetings, collaborations, and social activities.
    c. We also list important dates in this Forthcoming Diary Dates post.
  6. Open Floor

#agenda, #marketing-team

Agenda: Global Marketing Team Meeting, April 27, 2022

The meeting will be held in the #marketing channel of Making WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. at April 27, 2022 15:00 UTC. As it is a global project, asynchronous contribution is welcome.
The GitHub card relating to this week’s meetings planning.

  1. Welcome to the team and visitors
  2. Getting to know each other
    a. Who is with us today – contributors attending live and asynchronously
    b. Social question of the week
  3. Notes from the Last Meeting on April 20, 2022
    a. Volunteer call for notetakers and for our bi-weekly coffee break.
  4. Projects and Task Updates
    a. GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ links
    b. Documentation Sprints
    b. Forthcoming WordPress releases and FSE
    c. Newsletters, Campaigns and events updates
    #GrowYourWP campaign – GitHub card updates
    – Month in WordPress
    – anything else?
    d. WPDiversity – awareness items
    e. Social media updates – @eidolonnight and @bjmcsherry
    f. Contributor Events updates – WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe, any others?
  5. Diary/Calendar Dates
    a. Next week’s meeting and planning – GitHub card for May 4, 2022
    b. Follow this Google Calendar with meetings, collaborations, and social activities.
    c. We also list important dates in this Forthcoming Diary Dates post.
  6. Open Floor

#agenda, #marketing-team

Grow Your Story on WordPress

Big Ideas generate more big ideas!

It’s been a moment since we’ve run a campaign like #ILoveWP and #IContribute, so as the days lengthen on the top half of the planet it seemed like a good time for growth and regeneration. With that in mind, I’ve been thinking about fresh ways on how the Marketing team can connect and engage with the WordPress community in hopes of embarking on a multi-faceted marketing effort with all of you to inspire, enrich, and interact with our audiences.

In the 2021 State of the Word, Matt asked us “how has WordPress helped grow your story?” So as the CMS of choice driving 43% of the web, we know WordPress enables thousands to pursue their passions, from creating a hobby blog and building up small businesses, to powering e-commerce stores and large enterprise sites. With WordPress touching so many lives it seemed natural to ask again.

Welcome to the Grow Your Story initiative!

To build on that, I’d like to go on an inspirational journey with you driven by our purpose: to democratize publishing for all. This will hopefully complement the excellent, in-depth work of HeroPress by providing additional opportunities for those willing to share their stories in perhaps just a few hundred characters.

We would love to explore with you the endless possibilities of ways people have published thanks to the platform and also invite new users to contribute or adopt WordPress because everyone has a story to tell — whether through building a site or contributing to the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project itself — and every story is unique, remarkable, and meaningful.

Let’s spread the word with folks from across the community to ask them to share their experiences with WordPress. Please share this post across social media and help in these efforts. Together, hopefully, the small pieces of our shared experiences will help us to bring more people in to learn the full WordPress story.

So we want to hear from you! How has WordPress impacted your life? How has WordPress helped you grow your business, store, or blog? Please share with us the difference that WordPress has made in your life. 

We welcome all stories and want to amplify your incredible journey, and help you continue to “grow your story.”  #GrowYourStoryWP

Huge props to the people who helped make this post possible from ideation to launch: @anjanavasan, @rmartinezduque, @lmurillom, @eidolonnight, @topher1kenobe, @cbringmann, and @chanthaboune. This wouldn’t be possible without your help!


For any additional information please contact Jonathan Pantani on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: @jpantani

#brand-awareness, #marketing

Notes: Global Marketing meeting, 24 November 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on the Marketing Slack to help with an async contribution.

1. Welcome, introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Contributors

  1. Attendees Slack Thread
  2. New people and returners to the channel

3. Meeting Notes

A. Pending Notes

A reminder to those who have notes pending to please finish them up as soon as possible and let @lmurillom or @meher know in the main #marketing channel when they’re done. 

We are updating the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. with notes that have had links that need updating or ones that need copying over from the google doc, including some older items left in the google doc due to Covid-issues. Thanks to everyone for stepping in to help with this. 

Thank you to @majaloncar and @femkreations who have stepped in and volunteered to do notes for 3 November 2021 and 17th November 2021.

Rota for Drafting Notes:

Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed.

After every meeting, we now add a link to the Slack meeting at the top of the weekly agenda on the P2 (make Marketing Team blog).

Notes are a summary of the main points in the meeting.  Read more about notes in this slack thread.

4. Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. Elections

  • We are continuing our call for team reps for 2022 for the Marketing team. 
  • Thanks to everyone who contributed, edited, made suggestions, and asked questions relating to our follow-up post.
  • Josepha and Chloe confirmed the election cycle for all teams will be yearly, and that existing team reps across teams stand afresh if they would like to, for the role. 
  • As we have some fairly newly appointed team reps in marketing, following previous requests for nominating people in the team, we would like to thank them too for their energy and hope they will consider standing.
  • A list of answers to questions regarding Team Rep Elections can be found in this Slack thread by @webcommsat.

If you would like to stand or nominate someone in the team who you feel would be a good team rep, you can do so in comments on the post or speak to one of the existing team reps. We have also been holding drop-in sessions if anyone has any questions.

a. General

Updates from: @EidolonNight 

  • For awareness rather than a request for anything, planning for WordCamp Europe 2022 is underway
  • With 5.9 delayed, that means that our next big event is State of the Word on 14 December 2021. There will be some organic and paid content going out on the WordPress profiles for Twitter, Facebook, and Instagram. If you spot any of it, please like, share, comment, etc.
  • State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/.: The current posts to share and pull messaging from are: The announcement post (this is where the stream will be posted when live) and this is post for anyone attending live

B. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.

Update from: @webcommsat and @marybaum

  • The About page/ help page bug scrub/ check-in has also changed from Mondays 19:00 UTC to 20:30. The full bug scrub schedule.
  • The revised schedule for 5.9. Please do read this. We will be continuing to work on items for 5.9.
  • With 5.9 delayed, that means that our next big event is State of the Word on 14 December. It’d be great to do the usual social amplification: sharing the post on your personal social profiles, sharing on the Make Marketing profiles, etc. There will be some organic and paid content going out on the WordPress profiles for Twitter, Facebook, and Instagram. If you spot any of it, please like, share, comment, etc.

C. Social Media Promotion

Update from: @lmurillom

Thanks for sharing #OnlineWPMeetup and other posts! Please engage/amplify:

  • This week’s Online WP MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Roundup on LinkedIn
  • FSE Hallway Hangouts promo on LinkedIn
  • #WPDiversity Promo for  27 November

Actions:

D. Promotions

6. Collaborations

  • For anyone who has not seen our collaborations items for today, copy them over to this area too. We have a dedicated collaboration/ drop-in time for anyone who is stuck/ has questions after the main meeting, starting at 15:00 UTC.
  • Next week during part of the meeting and in our dedicated collaboration slot at 15:00 UTC, we will be spending some time on a video call looking at the board draft for the contributor ladder, as we know this time is not suitable for everyone with different time zones.
  • Today, we will be continuing with the Learn WordPress collaboration from last week.
  • Continued with the Learn WordPress collaboration from last week. Link to the collaboration Doc can be found in this slack thread.

7. Diary Dates

Next Marketing Team Meeting

  • Wednesday 17 November, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.
  • Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

  • We have a number of new contributors shadowing at the moment. Please do let us know if you would like some help.
  • If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#marketing-team, #meeting-notes

Notes: Global Marketing Meeting 17 November 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on the Marketing Slack to help with async contributions.

1. Welcome, introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Contributors

  1. Attendees Slack Thread
  2. New people and returners to the channel

3. Meeting Notes

A. Last week notes

A reminder to those who have notes pending to please finish them up as soon as possible and let @lmurillom or @meher know in the main #marketing channel when they’re done. We are updating the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. with notes that have had links that need updating or ones that need copying over from the google doc, including some older items left in the google doc due to Covid-issues. Thanks to everyone for stepping in to help with this. 

A reminder to check the draft notes (link to the doc can be found in this slack thread) that are circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed to help the team include everyone. 

We rely on this to update the final notes and to show where we need extra contributors and how we are having an impact on the work requested from other teams.

Rota for drafting notes:

B. Notes group recruitment

Contributor opportunity:

  • Would you like to help source the weekly agenda links and information from other teams? It is a great way to get to know what’s happening in the project and this information is also used for a number of marcomms purposes. We collate information in this rolling google doc (link in this slack thread).
  • We will be moving this to one document per meeting to overcome the problems some of our notetakers have had with which section they are updating. 
  • We will continue to keep all the documents in the Marketing Team drive in one subfolder per year so that we can search them easily as the P2 (blog) search doesn’t always return the right results.

Action:

  • Can someone help create the templates? We also need to overcome the problem of having to redo the formatting and links when items are copied to the P2.

C. GitHub

  • We are currently trialing a solution on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ which could overcome the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and tech issues some of our contributors have with Google Sheets.
  • There are issues experienced with voice control and speaking browsers, using comments mode, IT experience with spreadsheet amongst contributors, deleting others items/ rows in error, some users finding it hard to have a separate document with instructions/ help and a google sheet, as well as internet tabs for playing any video content, etc. Sometimes the latter is due to bandwidth and hardware issues.
  • Google sheet works better in many ways and it is our predominant tool for things like this. But we had a significant issue with some contributors, including those contributing async, who could not access it.
  • So in the live collaborations during meetings, we have tried to extract items from the spreadsheet into google docs to enable greater involvement and inclusion. This does have a resource implication and operationally, we need to be using a spreadsheet if we can. It also allows better segmenting of items and linking macro updates.

Contributor opportunity:

  • Can someone help with this? Please let us know in the main #marketing slack channel

4. Updates relating to other Make Teams

a) Marketing

5. Learn WordPress social media collaboration task

Led by: @webcommsat 

Task: to draft social media posts for direct usage on channels we use and available to be adapted. Channels: Twitter, Facebook and LinkedIn.

  • We continued to draft social media posts for each of the workshops in this Google document (link can be found in this slack thread) for direct usage on social channels (Twitter, Facebook and LinkedIn). 
  • Also drafted posts on the video workshops in the GitHub card for these three channels.
  • Identified any images that exist that could be resized and used, or which could be created if they would add value.
  • Searched on Google and Twitter etc for suitable tags and search phrases on that topic. The main tag we use is #LearnWP
  • Noted any issues on the workshops (check the ones noted in GitHub)

When we overcome the Google Sheets issue, we will return to using spreadsheets for these collaborations. 

Actions:

  • Please continue to add to the documents asynchronously. The Collaboration and links to the document are here on Slack.
  • If you have expertise in one of the workshop topics that are listed in the GitHub card, feel free to choose that to write social media copy.  
  • If you come across a workshop that is particularly suitable for the WordCamps audience, then please also draft a post for this audience in mind, and tag it for potential @WordCamps channels.
  • We want to make sure we are being inclusive so if you have accessibility issues that cannot be resolved, do let a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. know and they can try and find a way to help.
  • We are currently trialing a solution on GitHub which could overcome the accessibility and Tech issues some of our contributors have with Google Sheets. If you can help with this, please contact @webcommsat or @nalininonstopnewsuk.

6. WordPresss 5.9

  • The About / Help page and text for social media (which will be based on the key sections as they emerge from the main pages) was discussed on Monday in CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and there will be a check-in for the next two Mondays at the same time at 19:00 UTC.
  • Useful links on the GitHub Marketing to help those shadowing: About Page components sessions in Core (you can follow the discussions from Monday on the Slack – there are useful links in this GitHub issue.

7. Other Business

  • The Team Rep nominations draft post and questions on whether elections across Make will take place the same time next year and to confirm if reps’ terms will be for a year cycle are with Josepha. Once we get the go-ahead, we will publish. 
  • In the meantime, we continue to encourage people to use the draft as a guide for nominations and timetable. Please do let us know if you’re interested and want to chat about it. We also have an open session after the weekly meeting.
  • Thanks to those who commented and reviewed the social media promotions post. We also help posts like this will support the team rep nominations cycle and encourage contributors to get involved.

8. Diary dates

Update via: @OGlekler 

Next Marketing Meeting

Wednesday 24 November, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors On-boarding events.

Help promote WordPress Meetups each week

Did you know contributors in the Marketing team pull together highlights and stories from online WordPress Meetups every week to help keep the community connected and support organizers?

You can discover what is on each week by following social media channels, and take part in promoting these amazing events held across the world. If you have social media experience and can help with the tasks in this area, join or leave a note asynchronously in the Marketing team meetings and we will help you get started. Tasks include:

  • research on the internet
  • checking links and current social media tags for the meetups and prospective audiences
  • maintaining the admin and tools behind this task area, and continuing to make it simpler and easier
  • checking time conversions (we also list events which are for a wider audience in UTC time so others can join in)
  • marketing/ communications support to organizers and responding to requests, working alongside the Community team
  • short stories and identification of potential ‘Contributor Story’ follow-ups too. We had been working on a series on organizers of WordPress Meetups which could possible run on social and newsletters to help encourage others, especially during pandemic. Some of our pre-pandemic meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. marketing support is on hold until the return to in-person events
  • update surveys and follow-up actions

Can I join for a few months or focus solely to this task area?

We have multiple ways you can get involved, so do come and chat to me (@webcommsat – @ abhanonstopnewsuk on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.), @lmurillom, @yvettesonneveld, and @meher who have been co-ordinating this area. We can also pair you up with an existing contributor, where possible, to get started.

You can join the rota on specific tasks for a couple of months or become part of the main group collaborating on this We have a small task group that work on this area every week and prepare items in advance.

During the last two years, we’ve also enjoyed contribution in this area from many contributors, ranging from those who wanted to learn more about a specific aspect to help their own local WordPress Meetups, to those who had specialist skills and were able to share them directly.

Social media examples

We write social media in such a way that the Meetups themselves can use them and people can reshare the posts or the meetup that is of interest to them with their own networks. With more people taking part, we can do more on this. We have reduced some of the outputs in this area due to the effect of the pandemic and as some of our regular contributors have had more limited time. If you would like to join the team on this, do let us know.

LinkedIn – Make WordPress Marketing Team

Facebook – WordPress Events

Twitter – WordPress Events

Some of this content may also be useful for the monthly Meetup newsletters.

WPDiversity events of interest to Meetup organizers

We work alongside the Community team’s WPDiversity group, and have a handful of members that contribute in both areas. Many of the events run by the group can benefit Meetup organizers and aim to encourage and support both them and potential speakers. The group runs workshops for underrepresented community members and for WordPress event organizers to increase diversity in the project.

You can help promote these events by resharing our social media posts and using our special web links for the event bookings. If you would like to help in drafting the posts, come to one of our weekly meetings on Wednesdays (currently 14:00 UTC) on the #marketing channel on the Make WordPress Slack Instance.

As we get details on the finalized events, they are added to the Rolling Tasks board on the Marketing GitHub. We have moved to a quarterly google doc for working on social media posts as some events series span two months.

We also promote links in the weekly Marketing team agenda and share them and the event link for promotions with the WPDiversity team.

Learn WordPress promotions

We are collaborating with the Training team on workshops, meetup events and more to highlight and introduce all the amazing content on and are coming to this free Learn WordPress resource.

The current Learn WordPress marcomms board, Marketing team.

Recap of the tools we use and collaborate on with Learn WordPress

In the longer term, we will bring together meetup promotions tasks and Learn WordPress events onto the single Rolling Tasks card on the Marketing Team’s GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. But for now, as team members are learning about GitHub and the ways of logging Learn WordPress items ready for promotion and the lead-in times for marketing queries / drafting are being finalized, we are running three separate tasks boards. This also helps us with discussions on graphics and be in sync with other plans in the Training team.

We also are aware that some of our members have difficulty or access issues using Google Sheets. We are continuing to signpost and help with this, if you can join in, let us know.

Once the Marketing GitHub moves into the main WordPress directory, it may be that we keep the Learn WordPress marcomms board on its own to be able to potentially automate or cross-use from the main LearnWordPress GitHub repository. For background for those new to the tools being used, the Training team also use TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. and spreadsheet trackers, and there are discussions on other tools.

Thanks to @yvettesonneveld, @meher, @lmurillom, and @nalininonstopnewsuk for reviewing this post, and everyone involved in social media research, preparation, editing, posting, and reviewing.

#learnwp, #onlinewpmeetup

Notes: Global Marketing meeting 10 November 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on the Marketing Slack to help with an async contribution.

1. Welcome, introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Contributors

  1. Attendees Slack Thread
  2. New people and returners to the channel

3. Meeting Notes

A. Last week notes

A reminder to those who have notes pending to please finish them up as soon as possible and let @lmurillom or @meher know in the main #marketing channel when they’re done. We are updating the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. with notes that have had links that need updating or ones that need copying over from the google doc, including some older items left in the google doc due to Covid-issues. Thanks to everyone for stepping in to help with this. 

A reminder to check the draft notes (link can be found in this slack thread) is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed to help the team include everyone. 

We rely on this to update the final notes and to show where we need extra contributors and how we are having an impact on the work requested from other teams.

Rota for drafting notes: 

B. Notes group recruitment

Contributor opportunity:

  • Would you like to help source the weekly agenda links and information from other teams – these are the links that have potential promotion opportunities or which we have been asked to assist with? 

D) GitHub

  • Sessions on how to use this and to help those writing the how to material/ wiki are being planned.
  • Next practical session will be GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/: we have had no date matches in people’s availability. We will run a poll instead for two dates and pick the one most people can do.
  • This session is hoped to be focused on those new to using GitHub. 
  • You will need a GitHub account set up and available to use in the online video session. 
  • Please do start using our GitHub if you are comfortable with using the software Mapping tasks board

4. Updates relating to other Make Teams

For awareness and potential promotions. Many of these links will be useful for work on marcomms for 5.9 

[Latest Update as of 24-11-2021]

  • WPDiversity:
    Update from @lmurillom: We are working on the promos for the November 17 and 27 events! If you want to follow this task, take a look at this Github link. Please also follow the #WPDiversity hashtag on LinkedIn, Twitter and Facebook so you can engage with the posts.
  • Month in WordPress, October 2021. Thanks to contributions from marketing.
    • MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer newsletter, November 2021 – @EidolonNight  mentioned that the due / target date for any material submissions was 11 November 2021. The email was sent on 15 November 2021.

c) Design team

  • Proposals for improvement of background editor (2 Nov 21). Comments invited.
  • As the development of the Gutenberg editor progresses, new features are being considered in how they can be intuitive for users and support their workflows. If you use the Gutenberg editor regularly, please read this article and share your thoughts.
  • Feedback invited on discussion: how to show and access new features in the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor (Gutenberg). Read more on this link.

Action / Contributor opportunities:

Contributors needed to support WordPress Translation Day 2021 organizers editing and subtitling videos, working on interview write-ups, and photo editing. 

e) Training Team, cross-working with Marketing and Learn.WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/

  • A sprint is taking place in the Training channel on the Make WordPress Slack on 10-12 November, 2021 to explore a dedicated volunteer program for the Training team, similar to the Deputy program in the Community Team – comments from the Marketing and Community collaboration have been shared on this post. 
  • This program is similar to Community Team’s deputies, but specific to the needs of LearnWordPress. Contributor opportunity
  • Workshop/ lesson plan feedback/ queries sent to Training, awaiting final information for Marketing to prepare social media promotions. Contributor opportunities

5) Follow-ups/ discussions

  1. Team reps nominations promotions
    Read more in this slack thread.
  1. Ongoing discussions/ follow-up to the contributor ladder workshop.
    More details can be found in this slack thread.

6) Any other Marketing Team business

A) People of WordPress (POW)

Action / Contributor Opportunity:

  • Please can you update the spreadsheet or the GitHub on any tasks you have or if you have got stuck. 
  • Contact @lmurillom and @webcommsat in the main #marketing channel on Slack

B) Social Media Promotions

Update by @lmurillom:

  • Thanks to everyone who shared social posts this and last week, including Meetups and #WPDiversity
  • You can find updates on GitHub in the Rolling Tasks  and Mapping Tasks boards and on the Meetups and FSE repositories.

Actions:

7) Diary dates

Update via: @OGlekler 

Update as of 24-11-2021:

The Marketing Team Reps for the year 2022 Nominations post has been published. More information can be found at this link.

If anyone has any questions on team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. nominations or wants some help with the contributing ladder follow-ups, do reach out to current team reps @webcommsat and @yvettesonneveld in the main #marketing slack channel.

Next Marketing Meeting

Wednesday 17 November, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#marketing-team, #meeting-notes