Marketing Team Notes – October 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by: @gidgey, @mcdwayne, @miker, @harryjackson1221, @maedahbatool, @jenblogs4u, @westcounty.media, @goldsteinmedia, @coachbirgit, @Breann McDede, @Josh B, @abhanonstopnewsuk, @siobhanseija

Today in Marketing, we welcomed @coachbirgit, @Phil, @reimark, and @thomasmorus1478 from the German local marketing team. https://de.wordpress.org/team/

Celebrations

We celebrated a few wins today, including the following:

Polyglots Infographic Copy

Trello Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • @gidgey finished one of the 3 docs linked. As a team we discussed the next steps needed for the remaining 2 docs, to help others get started with the work needed.

Case Study – Land Trust Alliance

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

  • This case study was presented to the group as a way for newcomers to get involved easily. @harryjackson1221 advised the doc is laid out with the headings and submission, needing that to be converted to copy.

Proposal for Workflow of Local Marketing Teams

  • @coachbirgit brought up a proposal to have a low barrier for all local contributors in their native language but under the hood of the global project structure.
  • This was helpful to the group because some in Marketing were not aware of the http://dewp.slack.com/ instance, so it brought visibility to how some of the other local teams are operating.
  • @coachbirgit and @phil were both made Trello admins to help get this proposal up and running, and allow for the local team to have communication with the make.wordpress.org Marketing team.

Fundraising Policy for the Handbook

  • @miker created a draft policy on fundraising for the Marketing Team and moved the card to Needs Approval for inclusion in the handbook. Bridget approved it and moved it to the needs publishing column.

We finished the meeting with some WordCamp US Idea brainstorming for Contributor Day (CD).

  • @gidgey would like to see some more case studies submitted and worked on.
  • We also want to avoid items that cannot be completed during CD which will allow us to achieve some wins.
  • @mcdwayne proposed creating tweets about the work other teams are doing, and Instagram.
  • @harryjackson1221 proposed having some canned blurbs for social media sharing set up prior to the WordCamp.
  • @Jenblogs4u proposed finishing the polyglots infographic we have been working on.
  • @abhanonstopnewsuk asked if the needed steps could be added, as it is not clear what is needed still for the infographic project, and @jenblogs4u suggested breaking it up into bits that can be worked on one page at a time.
  • @abhanonstopnewsuk provided a suggestion for working on interviews with WordPressers for our blog.

Overall, it was a great meeting, and we look forward to speaking with you at the next. If you are interested, meet us in #marketing https://wordpress.slack.com/messages/C0GKJ7TFA.

Marketing Team Notes – October 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by@mcdwayne, @harryjackson1221@maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle, @westcounty.media, @chanthaboune, @gidgey

First, we discussed the new format our meetings will use, to ensure we are spending less time on going through cards, and more time assisting with onboarding and the work done in the last week.

Celebrations

Updates

@harryjackson1221 provided some updates for the Trello card: Read and Format Case Studies (from Survey Answers)

  • We have a few Case Studies that can use some love. There is a case study in progress and a few over in the To Do column. These are making decent progress. There are also a few that need more info, such as the Studio Z, Pragmatic Web and 34sp.com cards in To Do.

In Progress

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: @brenneradams

  • This case study has quite a bit of content and is at about 90%, but could use some more tidying up if anyone wants to hop in and help; The next milestone will be passing off to @gidgey and @mcdwayne for peer review and an editorial pass. I have added a checklist to the card to help keep track of this.
  • We are working to finalize the second round of edits, to pass off to @gidgey and @mcdwayne for a final pass.

To Do

Case Study for Land Trust Alliance by 2 Dogs Media

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

Task Lead: NO ONE! YET!

This is an opportunity for someone :new: to own a task; The milestones will be outlined in a checklist on the card. We need to review the submission, write copy to fit the outline on the doc based on the submission and make some content suggestions. We may need to reach out to the party that submitted to get additional content, I can do that if need be. The second milestone will be a peer review/editorial pass. The third milestone is the second round of edits, then finalize it to move over for a final pass by @gidgey/@mcdwayne. A screenshot, publishing on the marketing blog and submission to the WordPress.org showcase are the final milestones.

Write a “How to create a WordPress business website” guide

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

Task Lead: @joelobo provided an update for the card

  • Joe asked for assistance to read through the draft, @mcdwayne and @gidgey are going to take a pass this coming week

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

  • @chanthaboune dropped by to let us know this page is ready to publish.

Create a Promotion Plan for Gutenberg

Trello Linkhttps://trello.com/c/kHoiFkBx/5-create-a-promotion-plan-for-gutenberg

  • There was a discussion of writing a post to help promote Gutenberg.

Global Ad Campaign Utilizing Professionally Produced WordPress Commercials

Trello Linkhttps://trello.com/c/BwvAbIfS/167-global-ad-campaign-utilizing-professionally-produced-wordpress-commercials

  • @westcounty.media had some questions about getting a card get moved from “Wishlist” to “To-Do”.
  • The discussion came down to creating a new card and having a video created to help promote WordPress as a whole.

Download Page Survey on WP Marketing

Task Lead: @miker

Trello Link: https://trello.com/c/qvQHL6xG/39-download-page-survey

General Announcement

Here in #marketing, we are going to be changing how we define “Objectives” on trello cards moving ahead. If you want to create and work on a new card, that is awesome, or you can take a old card from Wishlist or the Backlog and revive it.

To have a card on the Trello board, the following objectives must first be met:

  • The card will need a task lead who will report on the status and make sure we are getting the thing done.
  • An Objective that spells out why we are doing the task.
  • A “Done = X” statement that shows what the final deliverable will be (like Published blog post” or “PDF delivered to group y” – There should also be a checklist associated with the milestones to reach that point.
  • A timeline that makes sense if you had to do the whole card yourself.  Nothing wrong with a longer timeline or a shorter one, just should make sense for the card objective and done statement.


Marketing Team Notes – February 14, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

WCUS Gutenburg User Testing Testimonial Videos

@mcdwayne brought up @jenblogs4u Trello card:  https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

  • @mcdwayne asked for action items to be declared and asked for people to watch and approve  the videos. –
  • @bridgetwillard asked for clarification of expectations – watch, approve and upload to WCTV?
  • @miker suggested editing the videos together into a highlight reel vs many individual shorts
  • @maedahbatool suggested an introductory teaser video.
  • @jenblogs4u affirmed that she intended the videos to be serialized, containing several clips each adding @tashan will help with edits.
  • @cjross created a sheet linking to each video with timestamps for the question “What excites you most”  in GDocs – https://drive.google.com/open?id=1-gwFVYr597BEeji4OUB3brIGduARbIp9m9WdUGd4RrY
  • @cjross volunteered to look into creating one video with all of the responses
  • @siobhan asked if ‘Anton’ should record an introduction
  • @harryjackson1221 volunteered to set-up Gutenburg images, overlays and transitions for the videos
  • @cjross stated they would be gathering footage and “and format it into a straightforward runtime, then intro and outro could be determined later.”
  • @miker suggested this project get a seperate card
  • Separate discussion thread as to length and format follows next
  • @miker questioned format and whether mutiple small videos is better than one long one
  • @mcdwayne asked for a task lead with @bridgetwillard deferring to @jenblogs4u as it was her project to begin with
  • @abhanonstopnews volunteered to help, that they had done the video for Dublin of 30 second clips with one longer containing the shorts – and that they were getting permission to use those videos th help with WordPress Marketing
  • @jenblogs4u discussed one video vs one long and pointed out that @jeremyfremont had shot b-roll vid and that @tashan had volunteered to help edit
  • @Kitty noted that longer videos are currently performing better than shorter depending on current FB algorithms

Navigating Trac guide for new people core.trac.wordpress.org

@mcdwayne next brought up his and @Kitty’s project: https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

About WordPress Press Kit on WP Marketing

@mcdwayne discussed WCUS and @bridgetwillard card:  https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

  • @mcdwayne pushed the due date ou to the end of the month
  • Discussion as to a CMS Garden doc vs what has been put together

Suggest Rewrite for Contributor Day Handbook on WP Marketing

@mcdwayne started a thread that @bridgetwillard needing approval on https://trello.com/c/i08SFzss/114-suggest-rewrite-for-contributor-day-handbook

  • @bridgetwillard passed the doc (in GoogleDocs) on to @andreamiddleton stating that the Community Team needs to accept and publish
  • @harryjackson1221 noted that it was turned in on 2/9/18
  • @siobhan requested access to the submitted project as they and @dushanti may have more insights

Why WordPress(for Developers) on WP Marketing

@mcdwayne brought up https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers headed by @bridgetwillard and @maedahbatool (and asked that the project be listed with a singe task-lead).

  • @maedahbatool took the lead and stated there is no current progress to report

Read and Format Survey Answers on WP Marketing

@mcdwayne called on @harryjackson1221 on https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

  • @harryjackson1221 reported that they had separated the Odd Alice Case Study into its own doc and added copy
  • @RachelPage has been reviewing the copy

End-User Persona Doc on WP Marketing

@mcdwayne called upon @RachelPage to take the lead on https://trello.com/c/xOu9de8h/75-end-user-persona-doc

  • @RachelPage stated that they are working on first round interviews and will be building personas and then doubling back to validate

Create a Style Guide + Brand Book for Marketing on WP Marketing

@mcdwayne called on @jaymanpandya to discuss https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

  • @mcdwayne pointed out it is not due until next week and with schedules they are just checking
  • @jaymanpandya noted that they have started and will need some guidance on content tone with @bridgetwillard stating they liked the new ‘content tone and voice’

Create a Marketing Team Handbook on WP Marketing

@mcdwayne asked @harryjackson1221 who inherited the lead https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook

@mcdwayne asked for volunteers for card-related tasks

Creating a Social Plan for WordCamps on WP Marketing

@abhanonstopnews brought up card https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps  and that they are researching what WordCamps are effectively currently using Social

  • @abhanonstopnews requested that the card is moved to in-progress status
    • @mcdwayne moved and assigned task lead to @abhanonstopnews

Let’s Get Working

@mcdwayne called for volunteers in OK, who needs something to do? from the ranks of the new members that attended today’s meeting

Marketing Channel on Contributor Days

The topic of providing support on the #Marketing Slack Channel was brought up by @bridgetwillard for WordCamp Contributor Days. WC Bangkok is this weekend and @bridgetwillard will be on Slack from 6:30pm to 8:30 PST. A volunteer is needed to cover the WC Prague time period.

Credits

Meeting Notes by:  @mobilechicane

Meeting attended by @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dushanthi @siobhan @maedahbatool @abhanonstopnews @jenblogs4u @miker @yvettesonneveld @dhruvpandya @mobilechicane

 

Marketing Meeting Notes – January 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s meeting the Marketing team focused on updates to the cards that exist in Trello currently, starting with the In Progress list for updates. Here is a quick recap:

WordPress Jargon Glossary

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Task-lead: @newyorkerlaura

@bridgetwillard updated the card with @newyorkerlaura’s notes, as she was unable to add them previously.

@mcdwayne asked about timeline on design, @bridgetwillard mentioned it was added to Design’s agenda, and she advised them it was a request for a featured image

@mcdwayne proposed updating the timeline, @harryjackson adjusted it to next Wednesday

@bridgetwillard added a “review deliverables from design team” in the checklist for the Glossary
WordPress card

WCUS Gutenberg User Testing Testimonial Videos

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task-lead: @jenblogs4u

@jeremyfremont shared the videos with @jenblogs4u – they are reviewing the videos and suggesting edits this week.

@jenblogs4u will upload them to Cemal before next week’s meeting with documentation on what we feel should be done to create the initial videos.

This card is being moved to in progress awaiting an update from them next week

About WordPress Press Kit

https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

Task-lead: @bridgetwillard

@bridgetwillard mentioned @jenblogs4u had @nuanel look at it to make it “translation friendly.” I believe Jen needs to review her suggestions, and changed the due date to 2/9

@rachelpage is reviewing the work that has been done to date

@bridgetwillard also mentioned that @mcdwayne suggested previously is people who are working on cards are having their own sub meetings and communitcation to complete tasks, which is great

Why Use WordPress

https://trello.com/c/4BZKaYxH/74-why-use-wordpress-blog

Task-lead: @bridgetwillard @harryjackson1221

The artwork was completed by @dotrex and the post was published today.

Why Use WordPress for Developers

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

@harryjackson mentioned he would like to look at this if no one has tackled it once other tasks are completed

@maedahbatool stated we should have an update ready by next week, and @mcdwayne mentioned the cards due date was arbitrary

Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

@bridgetwillard asked if @miker was working on this task, and mcdwayne suggested we backlog it next week if no progress

@miker mentioned there has not been any progress because of other responsibilities, but did mention the WordPress Personas are progressing nicely

Read and Format Survey Answers

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-lead: @harryjackson @skarjune

@harryjackson1221 has completed the copy for the Urban Southern Case study, and wants to get some others in the group to do a peer review of it

@harryjackson also dumped the rest of the survey results on the working doc to be formatted and have copy written

@mcdwayne and @bridgetwillard discussed breaking the reviews into sub tasks for others to review

@harryjackson going to separate the Urban Souther case study to its own doc and create a subtask to have it reviewed by others

@rachelpage is going to review the case study as well

@skarjune stated while he is available for assisting with publishing, he is not available for working on the content

Marketing Team Handbook

https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook

Task-lead: @harryjackson1221

@harryjackson1221 has broken all the sections of the handbook into cards with docs in the todo list, and this is the main card with checklist

Contributor Day Handbook or Quick Start Guide / Checklist

https://trello.com/c/i08SFzss/114-contributor-day-handbook-text-community

Task-lead: TBD

@bridgetwillard suggested we provide edits to the current handbook and make a checklist/onboarding doc to print for WC Organizers to use at their contribution day.

Both @mcdwayne and @bridgetwillard expressed interest in working on the task, so we decided to move it to the todo list, and get it prepped with sub tasks and timeline expectations.

Wishlist Items

@bridgetwillard mentioned chatting with #a11y and @postphotos about recruiting volunteers and wanted to have us keep it in mind. She also had a conversation with @tashan about TV as well regarding some of the other teams needing assistance. @mcdwayne mentioned that outreach would be central to our cards helping other teams organize marketing and copy for their projects.

@harryjackson asked if we should be reaching out to other teams, or wait for them to ask for assistance? @mcdwayne mentioned it was the idea behind the ambassador card @jasonpknill started at WCUS.

@bridgetwillard mentioned commenting on other teams updates, and @harryjackson suggested scheduling that as outreach possibly; @bridgetwillard coined the phrase “Handbook Saturday.”

@mcdwayne mentioned we will pick the idea back up next meeting, and the team agreed with the idea.

At close, @mcdwayne urged all to reach out if direction was needed, or grab a card and begin working.

Meeting Notes by: @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @maedahbatool @miker @RachelPage @skarjune @kitty

#marketing

Marketing Meeting Notes – January 24, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Slack Timestamp

This week we focused on updates for the various cards under In Progress, as well as the To Do list.

Looking for a Way to Contribute to WordPress?

We began the meeting by announcing @jenblogs4u and @bridgetwillard were able to get the blog post published to promote Make WordPress.

@mcdwayne urged other members to add to their social media queue for promotion, there was some discussion about the Twitter Card not previewing properly, and @bridgetwillard is working on getting that corrected.

We began the meeting by reviewing the In Progress Cards.

Blog Post Promoting Donations to the Foundation

https://trello.com/c/izDz9DjQ/84-promoting-foundation-donation

Task Leads @bridgetwillard @nuanel  @parth

@mcdwayne moved this card to the backlog, until we get an update from task leads

Blog Post: “Why Use WordPress for a Website”

https://trello.com/c/4BZKaYxH/74-create-a-why-use-wordpress-for-a-website-or-a-blog

Task Leads @bridgetwillard @harryjackson1221 @jasonsiegel

@bridgetwillard pinged design to get a featured image for this post, and will review, and publish.

Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Leads: @abhanonstopnews @bridgetwillard @Dustin Nay

@harryjackson added a description to card and @bridgetwillard is going to look over in near future;

@abhanonstopnews has reviewed content to break up into tasks, and going to review https://make.wordpress.org/community/2017/06/21/proposed-wordcamp-editorial-calendar/ for additional information to add to article as well

Survey Answers: Needs Formatting

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221

@harryjackson1221 has began working on the second case study to format current copy correlating to the survey answers and will be working on fleshing out copy in the coming week.

Create a Marketing Team Handbook

https://trello.com/c/hF6DPjos/94-create-a-handbook

Task Leads: @bridgetwillard @skarjune @yvettesonneveld @harryjackson1221

This task is in process of being broken up into smaller tasks and @harryjackson1221 has created cards for each task in the to do list. He created a checklist that corresponds, so we can use the main card for viewing the progress of this task as a whole.

@harryjackson1221 is going to try to separate the rest of the tasks by next meeting

Accessibility Handbook Marketing Plan

https://trello.com/c/iUsGEGkB/101-marketing-plan-for-accessibility-handbook

Task-lead: @postphotos @bridgetwillard

@bridgetwillard mentioned that right now they do not need help, and we can move this card to the backlog, but did bring this thread to her attention: https://wordpress.slack.com/archives/C02RP4X03/p1516643020000767?thread_ts=1516642866.000388&cid=C02RP4X03

“The second half of this might be easier. @gidgey and I chatted about this last week, it’s something the #marketing team is trying to make happen: How do we allow for easier Core contributions from all, not just senior contributors?”

WCABQ Contributor Day

@mcdwayne and @gidgey discussed getting the attendance list from WCABQ Contributor day to add their badges. Recap published

Navigating Trac – Quick Start Guide

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

Task Lead: @mcdwayne

For this task, we reviewed the Outline that @kitty and team came up with previously, and @mcdwayne asked for contribution for “Using Trac,” specifically the section dealing with Working on open tickets, Notifications, Creating patches, Workflow – (summary of clone, replicate, submit, etc), Best practices, After upload – comments and feedback, and Possible resolutions

@harryjackson and @mcdwayne discussed the audience for this content, and agreed it will need a link to the forums suggesting to end users for help

@mcdwayne shared the assumptions from the Outline regarding the user this doc is pertaining to

@mcdwayne also gave a summary of what their vision for this content would be, and how they wish to approach “What You Should Know Before Getting Started.”

End User Persona Doc

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Leads: @miker @bridgetwillard

@miker updated the card with information on the progress he is making for the end user personas, that he will be interviewing 20 different users. He also gave a timeline update, stating the process is beginning and he will share the personas when it is complete.

@mcdwayne moved this card back to In Progress.

@mcdwayne then opened the meeting up for people to take lead on cards in the to do list

Video: Gutenberg Usability Testing

https://trello.com/c/Gs0pCM61/73-video-promoting-gutenberg-to-end-users-with-video

Task Lead: @jeremyfremont

@bridgetwillard advised the team that @jenblogs4u emailed @jeremyfremont about it last night. They are working with @tashan and he mentioned they will be taking care of the editing for the videos. Jeremy will be uploading the videos soon.

@miker wanted information about our vision with this project and @bridgetwillard updated the card with the description.

This card was moved to the Backlog list in the meantime while we are waiting on an update.

Create a Style Guide + Brand Book for Marketing  

https://trello.com/c/eEjbgIGl/87-create-style-guide-brand-book

Task Lead: @jaymanpandya @pfunder

@mcdwayne discussed this was a project that was started by Started by @Pfunder, and @bridgetwillard asked @jaymanpandya to assist; @jaymanpandya is going to work on this but is en route to WC Udaipur. So it probably needs a few weeks.

Marketing Team at Contributor Days

@bridgetwillard is going to chat with @AndreaMiddleton about Contributor Days and how we can be more prepared as a team, but it is not yet a card.

@skarjune mentioned an instance where a WC organizer held a contributor day last year, but did not promote it, helping to justify the word needed here.

@harryjackson1221 brought up the section of the handbook regarding subgroups

https://trello.com/c/1hI5a4Ct/108-create-a-handbook-the-4-subgroups-should-this-be-change

As a team, we decided to archive this card, since we no longer meet in subgroups. This is the first card to be archived since we began using Trello last June.

As a reminder to all team members @mcdwayne brought up the following:

You do not need anyone else to give you a card. We are all 100% volunteers here. The cards are to help us communicate and keep momentum on our work as a team and track deliverables.  You are all empowered to bring up things you want to do and own them and work them to make the change you want to see in the community!

Notes taken by @harryjackson1221

Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @maedahbatool @miker @RachelPage @Josh @dhruvpandya @jaymanpandya

Marketing to Agencies & Clients – November 22, 2017 Meeting Notes

The Marketing WordPress to Agencies and Clients subgroup focuses on materials and resources for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises.


Slack Timestamp:
https://wordpress.slack.com/archives/C0GKJ7TFA/p1511363006000225

Notes compiled by @meher

Agenda

  • How To Proceed With Case Studies
  • Working on Cases

Attending

@maedahbatool, @meher, @harryjackson1221, @skarjune – main attendees.
@gidgey – For admin support
@AfshanaDiya, @dhruvpandya, @sagarprajapati – At the start of the meeting.
@mcdwayne, @miker – Missed the meeting.

Discussion

At the start of the meeting, there was confusion for the time of the meeting. Is it 15:00 UTC OR 16:00 UTC? This is because of the daylight to standard time. @gidgey confirmed that the meeting time is 8 am pacific (15:00 UTC in Standard, 16:00 in Daylight Savings).

If someone sees the #marketing meeting time listed improperly somewhere please post the link on the #marketing slack channel or ping @gidgey.

@maedahbatool and @skarjune have been discussing how to proceed with Case Studies.

General consensus at last meeting was that we could summarize cases with HTML posts in the Handbook, but the best format for distribution of Case Studies would be PDF, to provide for a generic rich content format that can be widely shared and retain WordPress.org Marketing as the source with a proper license for sharing. More discussion of acquisition, formatting, and distribution of Case Studies is needed.

@maedahbatool suggested to stick to the preview case study which got published.

@skarjune shared Trello card for the task – Read and format Survey answers. No work has been done as the members who were going to work, seem no longer involved in this task.

@maedahbatool suggested that there were total 13 WordPress agencies who have shared their findings. Some of the data which is submitted, does not permit to reveal client name and companies. This seem an interesting challenge.

@skarjune explained that the survey answers should be useful for Agencies to either adopt WordPress or explain to a reluctant client. He say that the cases need to be reviewed, edited, formatted, and check with the respondent that will be published. If no one is interest at this time, maybe this can be considered at #WCUS Contributor Day.

@harryjackson1221 suggested that we need some sort of style guide. He said he will get @miker to help him out and see what they can come up with. @skarjune suggested it is a good idea to draft for a group review, perhaps for for feedback during WCUS Contributor Day.

@maedahbatool suggested that we go with quality not quantity. We should first preference to all those who have submitted all form details.

@harryjackson1221, said that he can procure some other cases as nice as the sample provided, as some of the answers have a lot of info, others not so much.

@skarjune suggested that publish a set of 3 cases to start with, that might generate more responses.

WordPress Agencies: We Want Your Case Studies

Case studies are a great resource for agencies to share with prospective clients. The Make WordPress Marketing Team is collecting them in the best way we know how -- open source. Case studies are a great resource for agencies to share with prospective clients. The Make WordPress Marketing Team is collecting them in the best way we know how — open source. (Updated 11/28/18)

Submit your case studies in this simple survey.

We want to understand how WordPress as a CMS is used, and we’d love your help to do it.

Why should you do it?

Putting case studies together is not easy work. It’s difficult to find the right words to explain a complex project and do it in a way that others find interesting to read.

The Make WordPress Marketing Team would like to help! And in turn, we’d love you to help us.

In our survey, we’ve created a format to help you tell your story, so you don’t have to worry about writing huge chunks of text. You can simply use this framework and get them done quickly and effectively, whilst still telling the project story in full. It’s also a great opportunity for you to showcase your most interesting projects and clients.

The survey is broken down into six key parts;

  • The Project
  • The Challenge
  • Why WordPress
  • The Obstacle
  • The Solution
  • The Results

Take a look at our published case studies to date. Continue reading

#case-studies, #marketing

My leave and Bridget Willard, co-team rep for Marketing

Hey all, just in case you didn’t see I’ll be out on leave until the end of November, and won’t be checking Slack so make sure you direct any questions to #marketing in Slack. I’m excited to see what everyone gets accomplished while I’m out! I’m sure it will be great.

I’m sure it comes as no surprise that Bridget Willard @gidgey is being promoted to co-team rep for Marketing and primary team rep in my absence. She’s been doing an amazing job and we’re lucky to have her time!

If you’re interested in getting more involved in .org Marketing, there’s always room for more leaders and doers!

Let Bridget know in the comments if you’d like to become more involved on the team so she can chat with you about taking the lead with meetings, notes, wrangling specific subgroups and/or projects. All we ask are consistency in your dedication and thoughtfulness in your communication – give what time you can, regularly, and let others know when you can’t. 🙂

I’ll see you in a few months!

 

Prepping for Marketing at Contributor Day #WCEU 2017 (& Bridget!)

WordCamp Europe and .org marketing go way back! In fact the first Contributor day which featured marketing was in 2014 at WCEU Sofia, during which I spearheaded and led some very enthusiastic participants, well before we had a p2 or Slack channel.

Contributor Day at WCEU 2017

This year, I’m happy to announce that @bridgetwillard will be leading the Marketing efforts at WCEU 2017 Contributor Day! We’re working together to coordinate some of the details ahead of that day, which we’ve started work on below, but be sure to look out for her on the actual day. For my part, I’ll be on leave at that time so I’m grateful others are stepping up and contributing more and more. There’s plenty of room for your contribution!

How can you participate? Read on for some words from Bridget about preparing for Contributor Day, and as always, see you in Slack #marketing

Contributor Day at WCEU 2017

As you know, June 15 is Contributor Day before WordCamp Europe.

The great thing about Contributor Day is that hundreds of volunteers gather in one place to do what do best. And this is the basis of everything we love about WordPress. It’s the most robust CMS with the most generous Community. Honestly, it’s an easy sell.

What’s fun is that we go outside of Slack for a day, leaving our computers (well, not totally — please bring them) and collaborate.

(Did you sign up yet?)

Contributing to Marketing

The Marketing Team (because Marketing is a huge task) has been split into four groups based upon audience personas.

We have quite a few meetings in May. We’d love your help.

Can we do a combined effort in all of our subgroups to focus on a brainstorm list of things that you’d love to be addressed and/or worked on at Contributor Day? That way, those who show up on Contributor Day will already have a list of things to tackle/discuss.

I see this as a great opportunity for all of  us to participate regardless of where you will be physically located on June 15.

So, let’s get together, make a list, and roll up our sleeves!

We’re WordPress. We know Community. Let’s do this.

Marketing WordPress to Agencies & Clients – March 22 2017 Notes

We convened a Marketing WordPress to Agencies & Clients meeting, although most members could not attend due to schedule conflicts. Some updates were shared on work tasks from the last meeting.

  • @Andymci has tweaked the WordPress for Agencies and Clients – Case Study Survey, so he’ll update the subgroup on next steps towards rollout.
  • @Skarjune is working on a WordPress Usage Survey Matrix to clarify the objectives, topics, and methods for designing an industry survey about current WordPress usage by agencies and enterprises; and our FAQ sheets guide that.
  • We agree that the Usage survey should not ask about any revealing information, such as financials, although we need to validate respondent companies.
  • No input has happened on “What big questions about WordPress usage and perceptions should we answer in a broad survey?” in the Big Questions doc, but we’re still looking for ideas.
  • As Marketing WordPress is a new team initiative, some growth is needed. We noted that the Users subgroup is very active and the Developers subgroup is hardly active. It was suggested that “Perhaps some more visibility/promotion is needed? There are just around 300 folks in this channel.”

If you’re interested in contributing to the Marketing WordPress to Agencies & Clients subgroup, feel free to visit the #Marketing channel at any time or message either @Andymci or @Skarjune on Slack.

Documents mentioned above are in the Marketing to Agencies & Clients folder in GDrive.

Recap of Goals/Scope: Marketing WordPress to agencies and clients: the subgroup focuses on materials and supporting information useful for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises where the decision-making or platform choices may be happening inside the company. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Our next meeting will be April 26 — 4th Wednesday — at 17:00 UTC

#agencies-clients