Marketing Team Notes – July 18, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by:  @mcdwayne @harryjackson1221 @jenblogs4u @brenneradams @cjross @miker  @westcounty.media @gidgey @vishalmukadam

Done 7/11/18

We published the survey about where people get news.

We put the accessibility section in the handbook.

Needs Approval

How to Get Help for WordPress  

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? @cjross said that he reached out late to Design for an image, but once that is complete, this can be pushed forward.

Close Marketing Case Study

Trello Link: https://trello.com/c/qGqAA6G5/165-closemarketing-case-study

Task-lead: @brenneradams  

  • What is going well? Waiting for final review and @GIDGEY took on the task of getting a design image from the screenshots.

Human Made Case Study: Capgemini

Trello Link: https://trello.com/c/RJqX0JfQ/182-human-made-case-study-capgemini

Task-Lead: Task-lead: @mcdwayne

    • All work actually done by: @anafransilva
      • What is going well? @harryjackson1221: Made an editorial pass and added some suggestions – needs a couple of other eyes on it, but this is wrapping up nicely
      • What can someone new in Marketing help with? @gidgey: Offered to take a final pass and @harryjackson1221 dropped in a screenshot as the featured image.

In Progress

Differences between WP.com and WP.org better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins  / @gidgey

  • What is going well? @gidgey: Taking over as the task lead since Alex is busy. @mcdwayne updated the Trello card.
  • What can someone new in Marketing help with? Needs approval

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

OWNER: @gidgey / @jayman

  • What is going well? @gidgey: I’m not sure if @Jayman has the bandwidth for fonts and colors but I’m fine with anyone contributing to that section. Also, I need to write out (or am open to help with) the brand voice section. The SEO section is done. Quite a lot is actually done. But I will be at WordCamp Nijmegen’s Contributor Day along with Jen and Yvette so if it’s still not done August 30, we’ll spend time working on it there, too.
  • What can someone new in Marketing help with? @Gidgey: I’d love some color and font suggestions. Anyone can suggest that.

Survey for /download page

Trello Link: https://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task-lead:

  • What is going well? @miker: I think we resolved the confusion on this card, and will hopefully be moving forward today.  I posted an update on the card, but we will get the poll daddy account set up today. @harryjackson1221 will create the account – if it doesn’t current exists (as we believe).  He’ll share it within the marketing lead channel. I messaged @chanthaboune yesterday to say hello and talk about it a little.

Video interviews on WP Marketing

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well?

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? Still need some help with subtitling. Work ongoing on editing the video. Many thanks to the team. We are waiting on video files fron WordCamp London. Had 20 emails with lot more video practice interviews. We are also sending responses for video spec and draft questions to all WordCamps or attendees who have requested it. Fabulous response. Thank you
  • What can someone new in Marketing help with?
  • Awaiting answer from WordCamp Central as highlighted previously. Will all be resent on Friday. Google and Facebook have come back on three of the questions. One answer opens up a second question on sponsorship mentions on community pages. @gidgey depending on the answer I may appreciate a quick chat with you. Instagram new info is being incorporated. Thanks to all my colleagues who have assisted in gaining answers to queries raised from WordCamps, Meetups and reviewers of the document.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage / @gidgey

  • What is going well? There are some corrections and removal of specific companies etc
  • What is at risk? @RachelPage is out sick and was working on an office expansion last week. Not much has been completed. She will be on PTO next week so not expected to have much change over the next few weeks.

WordPress.TV potential marketing videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? @abhanonstopnews : I have received 25 new video suggestions in non English language. Would someone on the marketing team who is fluent in Spanish could help with some of these, this would be very good and can be a standalone sub task? Do any of the volunteers from the last few weeks of meetings need any help with the videos they are reviewing? If so, please get in touch. Please do add you
  • What can someone new in Marketing help with? It will be really helpful if reviewers can sign into Google or add their slack id to videos you are reviewing. It also means we can thank you and add you to the list of marketing team contributors. In the last two weeks, an additional 10 videos have been reviewed as useful by volunteers and 4 suggested for potential follow up areas. Thank you.

(ADDED) Launch WordPress.org surveys on WP Marketing
Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • This is the parent ticket for implementing surveys to .org via the Polldaddy account

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task-Lead: task-lead: @harryjackson1221 @siobhanseija @brenner22

@harryjackson1221 if you are looking for something to help with

Individual Case Studies

 

Take the 2018 WordPress News Survey

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

The information collected in the survey is used to make informed decisions about improvements across the WordPress project, so your answers are incredibly valuable and help shape the future of the platform.

Take the survey here.

 

 

#wordpress-news

X-post: Revised Gutenberg Landing Page

X-comment from +make.wordpress.org/meta: Comment on Revised Gutenberg Landing Page

Marketing Team Notes – July 11, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by: @dushanthi @mcdwayne @harryjackson1221 @MichelleK @abhanonstopnews @maedahbatool @jenblogs4u @brenneradams @cjross @Josh B @miker @AfshanaDiya @westcounty.media @gidgey @SeanGarrity @RachelPage @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? @RachelPage was not present, but the decision was made to complete the card and consolidate survey related cards.
  • What is at risk? Currently past due.
  • What can someone new in Marketing help with? None!

Accessibility in the Marketing Handbook

Trello Link: https://trello.com/c/Zfu9Skba/181-accessibility-in-the-marketing-handbook

Task-Lead: @mcdwayne @gidgey

  • What is going well? Moving to Needs Approval, once approved, will publish to the handbook
  • What is at risk?  Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Awaiting video files shot at WC London.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anumber of videos now edited from interviews at WCBELFAST – anyone able to help with subtitling?

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Awaiting replies from WordCamp Central to be able to finalize social media document. Had some additional case studies which have come in to help organizers with examples and ideas. Thanks, everyone.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? @RachelPage is at the end of a significant project at the office and she’s hoping to be back in touch by the beginning of next week.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @mcdwayne and @gidgey are going to do a final pass and manage to publish. Nothing else needed currently.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @alexdenning offered to help with anything else needed.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well?  The link has been updated to remove the Miami 2017 tag from it. Updating the link on the card and then we are a go-to promote it.
  • What is at risk? Nothing at present.
  • What can a new user help with? @gidgey will write a 300-word post to embed the video and post on the blog.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? In the last few weeks, 8 additional videos received to include in the curated list. Thanks for these.  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anyone want to work on these, please get in touch. Great for new people and for anyone wanting standalone tasks.

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellComplete, but waiting for the image from the Design team.
  • What is at risk? Nothing at present.
  • How can a new member help with? @cjross will reach out to them shortly to get this moved out.

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? @jayman was not present. @gidgey was tagged in a comment for an update, but it has not been replied to just yet.
  • What is at risk?  Not sure.
  • How can a new member help with? None!

Survey: How do you get your WP News?

Trello Link: https://trello.com/c/Vsxa4QF9/173-survey-how-do-you-get-your-wp-news

Task Lead: @gidgey

  • What is going well? Joshua Bray made the survey today and @gidgey approved it. @gidgey will write a 300-word blog. Success will be defined as, 100 replies to the survey.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? Publicizing when complete.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with
    • @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.

Case Study: Solving Local Issues with Multisite Qube Global

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Read more to see how they solved those issues with WordPress.

A WordPress Case Study, submitted by Moove Agency, a WordPress web design agency & WordPress company from London.

The Project

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Its previous content management system (CMS) provider had stopped offering web-development services, which had a knock-on effect on the digital marketing initiatives planned.

Qube Global Software was looking to create a better experience for its audience, increase leads, strengthen its brand, and ultimately improve their search engine rankings. Moove Agency took this project on and used WordPress to meet the goals Qube was looking to accomplish.

The Challenge

This was a large project, with a pretty elaborate list of requirements which included being mobile responsive and SEO friendly by design. To ensure their marketing efforts could continue with minimal effort and frustration, Qube wanted a user-friendly system that allowed for user and role management as well. To keep track of marketing goals, the project needed a simpler way to track conversion and to incorporate modern tools for insight, alongside an easy way for sharing of posts on social media.

Why WordPress?

Based on their experience with the previous CMS, choosing a popular and well-supported CMS that could grow and do everything required was of utmost importance when Qube Global Software commissioned its new website.

The Obstacles

Moving from six to eight new websites could be a potential SEO disaster which Qube wanted to avoid. Moove Agency had a team of experienced developers who devised a detailed plan for implementation of thousands of redirects, speeding up the process with a set of custom-developed scripts.

A challenge with WordPress Multisite is that its default setting does not support an easy content workflow. The same page cannot be easily pushed to the other sites and then edited from one place.

The Solution

WordPress Multisite was used to create just one master WordPress theme which was then multiplied seven times for local sites around the world. Search engines are a key channel in Qube Global Software’s international digital marketing strategy, which is why regional sites needed to be managed effectively and locally. WordPress Multisite made for a fantastic low-cost yet scalable solution for this project. Some extra development by Moove Agency enabled the client to manage all of its content from the global site and then push it into the regional sites.

Qube Global Software also wanted freedom and flexibility in building and maintaining the websites. Using Page Builder, they could do it all themselves. Template building, pages with two-column text, white paper download widgets, calls to action, and so much more.

Also, the marketing team members needed to be able to create new landing pages themselves, without having to rely on a web designer. Using the WordPress plugin Gravity Forms, they can easily create custom forms anywhere on the website, easily. As enquiries are so important for business, this was an awesome feature made possible through using WordPress.

The Result

Whilst the regional websites were being built, several tools were implemented to make tracking and reporting easy. Google Analytics and conversion tracking were set up, as were AdWords conversion tracking, social share tracking, and other tools for monthly reporting.

Combining the data these tools offer makes for some pretty great results:

  • 37% increase in the number of enquiries
  • 175% increase in mobile goal completions
  • 56% increase in visitor numbers
  • 30% increase in organic visibility

And best of all: a fantastic ongoing relationship between Moove Agency and its client, Qube Global Software. WordPress, WordPress Multisite, and its available plugins made it possible to create several awesome sites from one master theme. Choosing these tools was key in a successful and sustainable project, enabling teams to easily maintain their own websites.

#multisite

Marketing Team Notes – June 20, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @cjross

Meeting attended by: @bridgetwillard@mcdwayne@maedahbatool, @harryjackson1221@cjross@dushanthi@RachelPage@vishalmukadam, @abhanonstopnews, @bseekins, @danieltj, @meher, @brenneradams, @Josh B, @tokyobiyori 

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well?  Todd has reviewed the document and it needs to be revised. Due to other work going on, this has kind of slipped through the cracks. I will be sure that Kyleigh and I review this over the next day or so to have it updated.
  • What is at risk? Not at this time.
  • What can someone new in Marketing help with?  Review and provide copy edit.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? We have a programme of interviews at WordCamp Belfast starting this Friday and across the weekend, Waiting on the files from the interviews filmed at WordCamp London, and will report back when these are available and we can start further work on this.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @brenneradams might be able to record interviews at WC Orange County if needed. Members from the WordPress Marketing team can make a video selfie and send it to wordcampbelfast@gmail.com and include a promo for the marketing team.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The whole document is being worked on at the very first Contributor event in Ireland/ Northern Ireland this Friday. We will be joining people onto Slack and promote the Marketing team.
  • What is at risk? We have questions into WordCamp Central for certain aspects as there are issues with how the WordCamp websites work with the different social media. There is also a new checklist on the WordCamp Central website.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? The team has completed their testing with usertesting.com and has reviewed all the videos and are working to apply the information gained by updating the current Personas. This week, they are conducting live usability testing to validate information gathered. This will be conducted Thursday and Friday and hopefully applied to the Personas next week. @gidgey will assist in final editing.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well?  I have received additional content from members of the marketing team that I will be able to edit this week for submission next week. Big thanks to @Machielle & @dushanthi
  • What is at risk? Nothing at present.
  • What can a new user help with?  At this time, we have enough content to move forward, so we’re good.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? This card can be moved to stalled/backlog. The GC is considering different approaches for this page, and are waiting for a demo from a designer. This card may be scrapped or re-activated depending on the result of that.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? This copy has been accepted, and this has moved to design. The card moving to Await Approval.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? This area continues to grow, which is wonderful and a tribute to WP community. At WordCamp Belfast contributor event this Friday, we will be having a WordPress.TV and WordPress marketing team group, which will be working further on this card. We will also be promoting it across the weekend.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellThe submission has had the editorial reviews performed, I am editing this week.
  • What is at risk? Nothing at present.
  • How can a new member help with? This card is currently nearing completion, no assistance needed right this second.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with
    • @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Menn-Neuralab Case Study
    • https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
    • Task-lead: @brenneradams
    • What is going well? This one needs a few more eyes on it, it is close to being ready but could still use lots of love.
    • What is at risk? None!  
    • What can someone new in Marketing help with? There are already a few suggestions, but we need to reformat a paragraph or three to get it closer to needing an editorial pass.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Went through and added a bit more suggestions for the copy here, this one is ready for a preliminary editorial pass, though it could use some expansion for some of the sections.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? If you want to help organize some of the copy, this is a great place to get started to see how we are approaching the case studies.

Marketing Team Notes – June 06, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by:@joe9663

Meeting attended by: @mcdwayne, @harryjackson1221, @maedahbatool, @miker, @cjross, @Josh B, @maedahbatool, @dushanthi, @abhanonstopnews, @jenblogs4u, @meher, @Machielle, @gidgey, @westcounty.media, @yvettesonneveld

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? @mcdwayne — If you are looking to help edit something that is almost complete, this is a good one.  I am going to assign myself as well. @gidgey — And me. Sorry. Editing is my jam.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? None!

Case Study – Qube Global by Moove Agency

Trello Link: https://trello.com/c/OgQqdJ4k/144-case-study-qube-global-by-moove-agency

Task-lead: @siobhanseija (absent)

  • What is going well? @mcdwayne — This just needs a last edit pass. I can grab work on this one as well. That puts me at capacity I think. @gidgey — I don’t mind doing it, Dwayne.
  • What is at risk? Nothing!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? Uploaded the initial draft for review and moved the card into “Needs approval”. @gidgey — Upload to WordPress.tv and create a blog post on Make WordPress.
  • What is at risk?  All is well.
  • What can a new user help with? Nothing!

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? The interviews at WordCamp Belfast will start being edited post-WCEU. We are awaiting the video files from WCLONDON. Once we have these, there will be opportunities for people to get involved with subtitling work or translation work on these videos.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? If there are any professional video/ filmmakers in the marketing group who would be able to assist with some of the template queries, this would be welcome.  I would also like to hear from any fellow journalists who may be interested in working on this in some form.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Waiting for responses from a number of places including WordCamp Central. As it is WCEU next week, it is likely that other queries will need to wait till after the post-WCEU comms is complete.
  • What is at risk? None!
  • What can someone new in Marketing help with? If anyone can help to work with queries to WordCamp Central post-WCEU, this would be great.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well?@miker — Rachel is not around today, but the quality is quite high so far. We are planning to do another round of this testing, and then possibly a third.  If anything, we are looking for ways to expand the scope of this, and are looking for ways to build a more scientific model from a much larger dataset. @TylerFoley is a math and data analysis guy who has been looking over the results and has made a number of suggestions to make them more comprehensive.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with?  None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins (absent)

  • What is going well? @mcdwayne — Unless someone objects, I think this would make an amazing brainstorming session for new folks who have used both WP.com and WP.org. Then we just write down what they come up with and work it into the beautiful framework already there we have been working on. I’m unilaterally moving this one to WCEU stack.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? No updates this week!
  • What is at risk? None!
  • What can a new user help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? We have received another 7 suggested videos to be included in this and a brilliant suggestion for another category to help WordCamp organizers.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? This card, as identified last week, lends itself well to contribution events, and for new people who may limited time available.

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? This card ran into a delay, I was out last week and I plan on finishing this shortly for final review.
  • What is at risk? Nothing at present.
  • How can a new member help? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 — No updates from me this week, have been really busy at work, sorry!
  • What is at risk? Nothing, these case studies are shaping up, and we have quite a few people helping out.
  • What can someone new in Marketing help with? There is a ton of room for anyone to hop in and help out. We have started on most of the cards below, so feel free to make suggestions anywhere you see fit.

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? So, I went through and made some updates. Could use a technical eye to edit because I don’t understand some of the tech languages and therefore don’t know how to edit. @harryjackson1221 — That may be something we can get done as a WCEU thing too, this would be an easy win.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? None!

Anything New

@miker

  • First:  https://trello.com/c/TXEGBeYV/153-create-a-store-copy-and-wireframe
    • The create a blog page is done in terms of copy and is now with the design.  The create a website is blocked pending a redesign.
    • So the next focus should be the Create a Store page, now that the GC has signed off on the format, and what they want that page to be.
    • So for Create a Store, I am hoping somebody wants to step up and take that card, and build the copy for the Create a Store page following the format from the Create a Blog.
    • I got confirmation yesterday that the remaining changes they requested have been accepted.
  • Second:  https://trello.com/c/gE2bEQJR/174-wordpressorg-download-page
    • I think this is just a placeholder for now.  This is for the new download page, but we are waiting on Josepha to provide a draft or mockup that was worked on previously.
  • Third:  What is the process for launching surveys?  We have a card for the first survey and a playbook for running them.  Now there are some other requests, but we are not sure of the process to actually launch them.

@gidgey:

  • We launched our first survey by @mcdwayne going to people at WCATL and just asking them to fill it out.
  • We have done polls in the past and are using Google Forms now to collect entries for case studies.

@abhanonstopnews:

  • There is some support from PollDaddy for WordPress so may be worth looking at that. May also be worth checking with WordCamp Central on which ones are GDPR-compliant too. SurveyMonkey I have used before and is compliant.

@mcdwayne:

  • I’m open to whatever tool we all have access to for these sorts of things.
  • If we have a polldaddy account we can share throughout the team, like Trello access, then I am for the best tools.

Marketing Team Notes – May 30, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @mcdwayne@maedahbatool@dustinnay, @dushanthi@RachelPage, @bridgetwillard@harryjackson1221, @westcounty.mediaPriscilla BocageVishal Mukadam, @abhanonstopnews, @brenneradams, @miker, @Machielle, @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? The document has been mostly reviewed and revised per the comments made by others. Looks almost ready to be approved. Need a final copy edit pass.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Final copy to be edited.

In Progress

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? @miker — That card is still in the same status. The copy is nearly approved. There are pending changes to one section, but those may already be done. The card is currently being worked by design. I don’t expect it will come back into action for us but would suggest leaving it Needs Approval for now.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? New information has been gained and validated. We have also finally gained some information regarding Web Agencies. Working to complete final deliverables.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with?  Review and editing of Personas once revised. Should be completed in the next 7-10 days.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @miker — Looking at that doc, it seems like there is a lot of copy in it. It looks like this needs some review and feedback? @mcdwayne — This one really needs people who have experience using WP.com and WP.org, if that is you or you know anyone who is already talking about this difference, send them over this way. @bseekins — I just need a few more .com things, and then I can do the .org and boom we’re done, well I mean done for review. @westcounty.media — Many beginners do not realize that there are two versions of WP, and what the constraints and advantages are of the two.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with?@brenneradams will take a look.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @miker — I do not have an update on that today, unfortunately. @cjross is the main one working on that, but we haven’t talked this week. He’s away on holiday.
  • What is at risk?  All is well.
  • What can a new user help with? @Machielle — Last week he said that he didn’t need help but had enough content, just needed to format it. @dushanthi — Yes, last week he talked about editing and submitting it this week.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 was out today, so no meta update there, so let’s go to the individual cards and circle back if there is any further meta discussion on it.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? I just haven’t been able to get to this yet to finish it.  I need to go in and heavily edit the content. I left it as written but broke it up into the required sections. It sounds very technical right now.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? None!
  • Close Marketing Case Study
    • https://trello.com/c/qGqAA6G5/165-closemarketing-case-study
    • Task-lead: @brenneradams
    • What is going well? @Priscilla Bocage — It seems that anybody has touched it since May, 9th.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? @Priscilla Bocage — I’m not available this week, but if next week anybody has touched it, I can try and have a look.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? I wanted to get started on this one, but I saw @harryjackson1221’s latest comment in there, saying the first draft is ready. When I open the attached file though, it looks like it isn’t. It’s just the headers and the original copy.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? I’ll check with Harry outside of the meeting, is that ok? So we can move on for now.

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? This continued at WordCamp Belfast with questions and format also provided to some other WordCamps and MeetUps. During the next three weeks, a further eight interviews are scheduled. We are awaiting video created at WordCamp London for this project.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? This was worked on at two WordCamps during the weekend with updates made to ‘branding’ and amendments made to the section on ’email’ to incorporate the changes introduced by WordCamp Central (these when the draft is complete will need to be verified with WordCamp Central), suggestions were also made on updates to Facebook, Instagram and Flickr due to major changes they have introduced and a query has been raised with the Community team on whether WordCamp social media would fit the definition of ‘charity’.
  • What is at risk? None!
  • What can someone new in Marketing help with? The Marketing group were highlighted throughout the WordCamp Belfast 2018, which was the only WordCamp to take place on #WP15. It was included in the contributor event, the first to take place on the Island of Ireland, and had a group working on it as well as on the joint understanding of marketing and accessibility. It was promoted during the event for video and press-style feature interviews.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? It was wonderful to see additions to this card being made at WordCamps and MeetUps celebrating the WordPress anniversary during the last week. For new people, these suggested items will need to be reviewed and if anyone who is already assisting with this card or would like to start working on it, is welcome to do so. Please DM on slack.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? No updates!
  • What is at risk? Nothing at present.
  • How can a new member help? None!

Marketing Team Notes – May 23, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @cjross

Meeting attended by: @mcdwayne@dustinnay, @dushanthi@RachelPage, @bridgetwillard, @maedahbatool@harryjackson1221, @cjross, @tokyobiyori,@JoshB, @bseekins, @abhanonstopnews, @meher, @brenneradams,

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? Todd has reviewed the document, and it needs to be revised. Due to other work going on, this has kind of slipped through the cracks. I will be sure that Kyleigh and I review this over the next day or so to have it updated.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Review and provide copy edit.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? We have a programme of interviews at WordCamp Belfast starting this Friday and across the weekend. Waiting on the files from the interviews filmed at WordCamp London, and will report back when these are available, and we can start further work on this.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? @brenneradams might be able to record interviews at WC Orange County if needed. Members of the WordPress Marketing team can make a video selfie and send it to wordcampbelfast@gmail.com and include a promo for the marketing team.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The whole document is being worked on at the very first Contributor event in Ireland/ Northern Ireland this Friday. We will be joining people onto Slack and promote the Marketing team.
  • What is at risk? We have questions into WordCamp Central for certain aspects as there are issues with how the WordCamp websites work with the different social media. There is also a new checklist on the WordCamp Central website.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? The team has completed their testing with usertesting.com and has reviewed all the videos and are working to apply the information gained to updating the current Personas. This week, they are conducting live usability testing to validate information gathered. This will be conducted Thursday and Friday and hopefully applied to the Personas next week. @gidgey will assist in final editing.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? No updates are available this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? I have received additional content from members of the marketing team that I will be able to edit this week for submission next week. Big thanks to @Machielle & @dushanthi.
  • What is at risk?  All is well.
  • What can a new user help with? At this time, we have enough content to move forward, so we’re good.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? This card can be moved to stalled/backlog. The GC is considering different approaches for this page, and are waiting for a demo from a designer. This card may be scrapped or re-activated depending on the result of that.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? This copy has been accepted, and this has moved to design. The card is moving to Awaiting Approval.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? This area continues to grow, which is wonderful and a tribute to WP community. At WordCamp Belfast contributor event this Friday, we will have a WordPress.TV and WordPress marketing team group, which will be working further on this card. We will also be promoting it over the weekend.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? The submission has had the editorial reviews performed; I am editing this week.
  • What is at risk? Nothing at present.
  • How can a new member help? This card is currently near completion, no assistance needed right this second.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Menn-Neuralab Case Study
    • https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
    • Task-lead: @brenneradams
    • What is going well? This one needs a few more eyes on it, it is close to being ready but could still use lots of love.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? There are already a few suggestions, but we need to reformat a paragraph or three to get it closer to needing an editorial pass.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Went through and added a bit more suggestions for the copy here, this one is ready for a preliminary editorial pass, though it could use some expansion for some of the sections.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? If you want to help organize some of the copy, this is a great place to get started to see how we are approaching the case studies.

Marketing Team Notes – May 16, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @maedahbatool @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dustinnay @dushanthi @RachelPage @KyleighFitz @vishalmukadam @westcounty.media @miker @abhanonstopnews @bseekins @Machielle @PriscillaBocage

Needs Approval

How to Get Help for WordPress?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? The initial draft is ready and has been submitted for review.
  • How can a new member help? @cjross mentioned that getting help with WordPress is a vast topic. If anything which can be added and it simplifies the process, then it may be continued to expand further.

In Progress

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? No updates at the moment since the task lead could not attend the meeting.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @mcdwayne stated that it looks like some progress has been seriously made. He’s looking forward to official update around the images added
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @bridgetwillard stated that at Raleigh she had suggested that if the audio is bad, can we redeem it? @jenblogs4u suggested a transcription. She’s like; we could do a blog post with a video that is good, and take excerpts from other people in text form. This could especially work with repetitive questions. So, that’s what @miker @cjross Jen and Bridget talked about during our in-person meeting. @cjross updated that it’s going well. New volunteers to provide content are on board, likely to have additional footage by next week. Also, he can still add excerpts from others via text to add content; he has some additional content coming in the next week that he’s excited to add.
  • What is at risk?  Still hoping to have the original Gutenberg testimonials re-uploaded to the drive for use, waiting on word back on that.
  • What can a new user help with? If you are in the industry, consider reaching out to your public facing marketing or products personnel and asking if they would like to contribute a short testimonial. I can provide additional details if needed.

New Page and Menu Ideas on WP Marketing

Trello Link: https://trello.com/c/kRyfPpDK/154-new-page-and-menu-ideas

Task-Lead: @mcdwayne

  • What is going well? No updates, particularly since no significant progress, has been made.
  • What is at risk? @bridgetwillard thinks that the issue is the lack of front-facing publishing. She was pretty surprised at her Developer Meetup on Monday how few people read Make WordPress or even know what a Contributor Day is. We might consider partnering with the Community team on this and make it a grassroots thing.
  • What can someone new in Marketing help with? None!

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? The last update @miker have is that it was being reviewed by the Growth Council.  
  • What is at risk?  It was suggested to move this card to backlog/stalled list, but it was shifted to the Needs Approval list.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? We are moving very close to having a few more docs that can be published, and I have been concentrating on getting those done, but now I am moving to working on one at a time for efficiency.
  • What is at risk? Since this is an ongoing task, nothing is at risk, but I would like to help set up a sprint so we can tackle these as a group if anyone is willing to meet up via Slack / Hangouts outside of the weekly meeting.
  • What can someone new in Marketing help with? There is tons of work needed here; we are taking the copy submitted by agencies, and rewriting it to be published on our blog. This is a great chance to get involved, and these Case Studies have had tons of visibility throughout the WP Community. Feel free to reach out to me, or any of the other tasks lead to the cards to see what you can do to help out.

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • Harry: I have performed a deep dive on this doc this AM, and made a ton of suggestions; I could definitely use another set or three of eyes, and this could be much, much closer to complete. This should be ready by next week at the latest, and I am concentrating my efforts on just this one until it is. There are tons of suggestions to review for @machielle or anyone else who wishes to take a look.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? @chanthaboune tried to tidy up some of those Create a * cards yesterday. @miker did not have much of an update. He did meet with Todd earlier this week, but this part got pre-empted. However, it is in progress, and stuff is happening, but unfortunately can’t be more detailed. Last it was in the hands of Christopher P. He did two sections last week, and is working on the third one today. The next step once the content is complete and approved will the publishing process.  Which will be more complicated in this case, and will probably require more direction. However, there should be a substantial deliverable remaining from this group. Once these are “done,” and the format and template are finalized, there should be more requests coming.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? @abhanonstopnewsuk is waiting for the files from Dan to progress. Interviews planned for WCBelfast next week. Once processed they will be live at WordPress.TV and some on YouTube for WPLDN.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The social media card is set to be reviewed and worked on via the CD at WC Belfast next weekend. WCBELFAST contributor day on 25/5 will have a marketing segment devoted to this paper and answering remaining points. The number of points is being sent to community and organizers slack channels to gain answers from Central. Also, a new checklist has been launched on WordCamp websites which affects this card and work.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well?  The identifying and curating of videos from  WordPress.TV card is going very well, and we have quite a few people now adding items to it as well as submissions coming in. This will be a very useful resource.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Anything New

  • The Onboarding 1 Page PDF has been well received and translated for Italian and Spanish.
  • @bridgetwillard stated that WCEU would be using the English one for CD and @jenblogs4u pinged her today.