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Marketing Meeting 2020, January 08

Meeting timestamp on Slack for full notes

Notetaker: aurooba

Attendance

@miker, @Meg Phillips, @OGlekler, @maedahbatool, @harryjackson1221, @Matthias Bathke, @aurooba, @nullbyte, @Michelle Frechette (she/her), @AfshanaDiya, @Megan Geissinger, @Maziar, @Arslan Ahmed, @mta1, @webcommsat

Task Lead Updates

Blog Post: CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Integrates With GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/

Lead: @Meg Phillips

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Link: https://trello.com/c/Yzb6YveV

  • GitHub Bridge: We’ve learned from the team developing this feature that it is not ready for publicity. Therein the project has been put into stasis until we hear back.
  • The Trello board is updated with our progress and the card has been moved into “in progress”. Thank you to @koop for bringing this feature to our attention. I will notify the team when we can publicize the feature.

Diversity Speaker Training Marketing

Lead: @aurooba

Trello Link: https://trello.com/c/eNghs0YZ

  • Progress is still underway! We will soon update probably in the next meeting.

Showcase Redesign MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Ticket

Lead: @harryjackson1221

Task Lead: https://trello.com/c/wQJwSmfT

  • @harryjackson1221 encouraged everyone to keep putting out as much information about using WordPress as we can.
  • Although it can be frustrating not knowing where content will live, we still need to do everything we can keep growing the WordPress user base. 
  • @Megan Geissinger shared a doodle for breakout meetings for the Showcase.

Collaboration Time: WordPress Resolutions for TwentyTwenty

Lead: @miker

Trello Link: https://trello.com/c/4xuZpTfK

  • During the meeting, everyone worked together to create a draft for the first resolution: “In TwentyTwenty,  I resolve to share my knowledge in a way that is humble and inclusive.” We made good progress on the 3 major takeaway points for the resolution.

New Business

2020 Content Marketing Plan

Trello Link: https://trello.com/c/AxoJHcsM

  • @Meg Phillips shared this article that sparked a lot of that conversation. As a result of the conversation, a lot of people came to the consensus that the Marketing team should create a strategic content marketing plan to create an impact, regain lost market share, and introduce more people to WordPress.
  • @Meg Phillips has volunteered to take lead on this project to create a content marketing plan, a firm set of goals for 2020, and an action plan.

Marketing Meeting 2019, December 11

Meeting timestamp on Slack for full notes

Notetaker: maedahbatool

Attendance

@maedahbatool, @yvettesonneveld, @dhruvpandya, @Meg Phillips, @nullbyte, @darls, @OGlekler, @webcommsat, @FahimMurshed, @antialiasfactory, @raym , @harryjackson1221, @passoniate, @bethgsanders, @mta1, @Matthias Bathke, @mikerbg, @fayazgabol 

#MakeWordPress Marketing Successes of the Past Week

@yvettesonneveld: Glad to announce that we published another wonderful People of WordPress story on /news. You can find the link here: https://wordpress.org/news/2019/12/people-of-wordpress-jill-binder/. Mad props to @Ali-WPFiddlyBits for doing most of the work again! 

@harryjackson1221: @raym took care of another audit of the Showcase for us. Some changes are expected which should be done in the coming week.

@webcommsat: A moment of celebration to thank everyone who worked on the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule blog in the last few meetings and especially to @miker for leading and advocating its importance. This was edited with help from the relevant teams and finally checked with Francesca. It was published at https://make.wordpress.org/marketing/2019/12/05/wordpress-major-release-schedule/. You will find a summary of promotions, short links, and hashtags to help share this at https://wordpress.slack.com/archives/C0GKJ7TFA/p1575564922159800. These will be added to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card too. Please help us promote this provisional schedule.

@webcommsat: Moreover, we have published a marketing post on the new provisional release schedule. @francina@miker, and others worked with Abha and they made sure that they had captured the key messages and fact-checking. Also, a huge thanks to those who have contributed to recent meetings. For follow up check this URLURL A specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org:
https://make.wordpress.org/marketing/2019/12/05/wordpress-major-release-schedule/
It’d be great if you share it with your networks and on social media to help spread the information on this provisional schedule produced by the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team. You will find key messages in the post. We are using the hashtag: #WordPressReleaseIf you need some intro copy to share with others, here is our excerptExcerpt An excerpt is the description of the blog post or page that will by default show on the blog archive page, in search results (SERPs), and on social media. With an SEO plugin, the excerpt may also be in that plugin’s metabox.:
A new WordPress release schedule has been published with provisional dates to the end of 2021. The timetable is hoped to help the community with planning and encourage involvement in future development work.

Task Lead Updates

PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Document 

@webcommsat Update: https://trello.com/c/cTgoVoy4

It will be great if anyone else from the marketing team would like to join a chat to content test some of the key areas in this document on this with some plugin and theme developers. If you have a plugin or theme development background, this would be very valuable and a great chance for you to contribute.

Collaboration Time

Quite recently, Abha has been working on ways to make contributor days in countries with native languages other than English easier, more effective and more fun and she’d like your input for making this even better. Share all views about what have been some of the issues in non-English speaking countries. We would love to hear some great feedback and ideas from you in this respect.

Update “WordPress Features” Page on WP Marketing

OGlekler Update: https://trello.com/c/o4PIoq8r/312-update-wordpress-features-page

She created this new card and volunteered to take lead on this. @Meg Phillips will be helping to get this page updated.

Since this page is located in an area of the site that we don’t actually manage or work on, we may want to reach out to the team that does, and offer help?

Adding images will absolutely help with making the page more easily digestible. We could also reach out to the design team if need be. We are planning to get in touch with the support team first. They’ll need to be willing to accept our offer for help first. And we may want to add this to the to-do list of the communications lead for new releases. Also, a video screencast with a voiceover would be very nice as well. Moreover, visual components can be added later to the content.

Contributor Event & Marketing Support

@webcommsat Update: Document where you can share your thoughts. 
https://docs.google.com/document/d/1XZBqYvDyoavxQCm803YAD7bQ9jd6sxE84UnopueITYY8:18 PM

A group is working on Marketing Contributor Events and Marketing Support. You can find all the news under ‘Community updates’ in the following meeting notes.

Efforts have been put to find solutions on how we can reduce some of the barriers to marketing contributions and help encourage the use of the multi-language skills of our marketing team members. This reflects feedback gathered at contributor events over the last 18 months. We have worked with organizers on some of the difficulties at the event or in preparation, work with the WCEU community/contributing team, and lessons from events where we have provided support through various methods. It also incorporates feedback gathered with the help of WordPress Translation Day and input from conversations with the German and Italian speaking communities.

One of the key areas which have been identified from our findings is how can we help new marketing team members at events who may need some support with translation access and contribute to the cards. We would love to hear your feedback about how can we capture a list of marketing team members who have a proficiency in another language and/or work in marketing in another language in addition to English, who would be willing to assist either in person or virtually before, at and after the event.

Regarding Google Doc, we are looking at the following questions:

  • Polyglot Overlap: We need to ensure whether they are a Polyglot member already and which locale. Do we need any supplementary questions on how they interact with polyglots?
  • Sometimes it is also about the difference between the literal translation of process terms and marketing language translation, which is where our marketing team members can add considerable value.
  • We have seen this with contributor events work we have done so far. So we need questions about how we can capture what languages. What questions do we need to ask here?https://docs.google.com/document/d/1XZBqYvDyoavxQCm803YAD7bQ9jd6sxE84UnopueITYY

Please feel free to contribute asynchronously this week and we will bring comments together under headings so that we can start to get a survey together.

Marketing Meeting 2019, December 4

Meeting timestamp on Slack for full notes

Notetaker: @siobhanseija

Attendance

@miker, @Meg Phillips, @Megan Geissinger, @OGlekler, @maedahbatool, @siobhanseija, @Arslan Ahmed, @harryjackson1221, @Matthias Bathke, @aurooba, @nullbyte, @Michelle Frechette (she/her), @mta1, @scottjones @abhanonstopnewsuk

#MakeWordPress Marketing Successes of the Past Week

@siobhanseija: We just had a great cross-team Zoom chat about supporting contribution events. Thanks for organizing @webcommsat.

@Matthias Bathke: The German Marketing Team had a meeting just before WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Düsseldorf. Based on feedback from @nullbyte they discussed improving their communication with the international marketing team. Also thanks to @grafruessel for a discussion on improving the onboarding process for contributors in spe. The team has decided to adopt the international vision for their team. They have decided on six goals for the team and assigned them to attendees. Click for the full overview.

@raym: Completed the December Monthly Showcase review.

Task Lead Updates

WordPress ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Schedule

@mikerbg‘s update on: WordPress Release Schedule.

Worked on a draft in last week’s meeting, ready for review before publishing today. Mike and @aurooba worked on the content during the meeting.

Take-away from this discussion: there are different users such content could be focused on, like pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party/theme devs, WP businesses, end-users, and so on. Mike proposes making a different article with a focus on end-users.

Diversity Speaker Training Marketing

@aurooba‘s update on: Diversity Speaker Training Marketing.

Aurooba feels stalled and could use some help/input, especially with writing up different scenarios of what the community is lacking. For example a11yAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), age, etc. Some other thoughts and input were offered in the discussion. Read it all in this thread.

Take-away from this discussion: we could start creating “Calls for Contributors” for various issues. A card was created for that: [Call for Contributors] Creating outreach scenarios for the Speaker Diversity Training Template.

WordPress Major Release Schedule

Stay connected

A new WordPress releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule has been published with provisional dates for the next two years. Produced by the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team, it responds to feedback from the community to help with planning.

The timeline goes up to the end of 2021 and to a version 6.0. The dates may need to be revised when the work on the release begins, to accommodate changes in technology and the project. But this new outline of dates will give developers and other WordPress users time to be more aware of any implications for their own product timelines and work.

Be prepared

With more than 35% of the web using WordPress for their online platform, users are increasingly asking for timescale information to plan for new releases. Users may want to test and tweak their websites with new releases and this may need careful planning. It is hoped this provisional schedule will help them do this and raise awareness of future release dates.

For pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party or theme creators, this roadmap provides timeframes to help them get involved with each release’s development. It will also aid their planning for new features or testing. 

The schedule

Version Provisional release date
5.4 April 21, 2020
5.5 August 11, 2020
5.6 December 8, 2020
5.7 March 9, 2021
5.8 June 8, 2021
5.9 September 14, 2021
6.0 December 7, 2021

Find the latest release news

Please help share this provisional schedule. #WordPressRelease #WordPressUpdate

The WordPress Roadmap page which is regularly updated to help users and contributors.

You can add your comments to the WordPress Release Schedule Tentative Dates 2020-2021 post.

Stay up to date on each release through the WordPress Core Development team blog.

Or join the conversation directly and connect with more than 600 contributors who participated in the last release! 

Marketing

Thanks to contributors @mikerbg, @webcommsat, @francina, @megphillips91, @mta1 @yvettesonneveld, @OGlekler, @aurooba, @nullbyte for contributing to the marketing of this release plan.

Marketing meeting 2019, November 27

Meeting timestamp on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. for full notes

https://wordpress.slack.com/archives/C0GKJ7TFA/p1574866812428300

Notetaker: @mikerbg

Attendance

@mikerbg, @maedahbatool, @dhruvpandya, @Megphillips91 @oglekler, @webcommsat, @aurooba, @scottjonesukcom, @yvettesonneveld, @nullbyte, @grafruessel, @antialiasfactory, @mta1, @passoniate, @FahimMurshed

Welcome

Welcome to the WordPress Weekly Digest from the Global Marketing Team.

Traditionally, we have provided more of a historical recap of what was done during the week. Moving forward, our objective is to shift the focus towards summary with actions which make it easier for other teams and those who can’t attend to catch-up  and use the slack link to read more about a particular aspect. A collection of copy is also being designed to be shared (via social media or other channels) with end-users. 

We want to cover the same great things each week, but shift the focus to be sharable directly with end-users or WordPress Partner Organizations (WPOs). This will take some time to fully complete the transition, but we are excited to have a vehicle to share the WordPress story more directly with the people that use it every day. 

WordPress ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Schedule Announced

Update: @mikerbg
After a strong and well-voiced request from the WordPress community of developers, the WordPress CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team have published a tentative new release schedule for the next three years. While tentative in terms of the specific dates, this newly published schedule gives developers time to consider their own product timelines and reactReact React is a JavaScript library that makes it easy to reason about, construct, and maintain stateless and stateful user interfaces. https://reactjs.org/. appropriately. 

With more than 35% of the web depending on WordPress for their online platform, application or webshop, users have become louder in expressing the need to be able to plan for new releases. New releases need testing and tweaking, and the more complicated the install, or the more installs a business/ organization manages, this requires careful planning. 

5.4 – April 21, 2020

5.5 – August 11, 2020

5.6 – December 8, 2020

5.7 – March 9, 2021

5.8 – June 8, 2021

5.9 – September 14, 2021

6.0 – December 7, 2021

Community Updates (formerly celebrations)

This section will highlight some of the many outstanding events and interactions that make this community special. We will be looking to move away from length recaps of events (which are typically shared with multiple existing channels) and towards short blurbs that highlight specific events or interactions. 

The goal here is to shift how we talk about the community by focusing on short form (tweet length) updates that can be shared through multiple channels. The tone and focus of this section will be very positive to celebrate the community. 

Local WordCamps go Global

Contributor Events Update: @webcommsat
Marketing team contributors have been working on a draft model to support contributor events in local areas and help overcome barriers, such as language, timings, post event follow ups. They have also explored how to encourage inclusion and longer term contributing within the team as part of the offer for the marketing members at contributor events. Feedback from materials produced for and at marketing tables have been used at subsequent events. It has also been used to create a draft model on how we can work with and support local organizers and find more ways to involve marketing team members and their skills. 

WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Milano Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. last weekend built on and tested this developing model. It incorporated feedback on the approach used at recent marketing tables including Dublin, Stuttgart, Zurich and others. It also incorporated work on this area which started with marketing table support for Contributing Days at Glasgow, Zaragoza and Milano last year. Resources and tasks are prepared in an easy to access way, supported by online slack support from global team members. Where it has been identified as useful, an online video / call facility has been set up to support the local team and others working on similar tasks. The tasks and resources included an awareness of local needs and linked in with local organizers and facilitators. 

This approach enabled:

  • a live slack “drop-in” facility with global team members able to provide support in addition to local on boarding arrangements. Where useful, this was supported by an online “drop-in” video or call facilities. Contributors and marketing team members (including task leads, marketing members with relevant local language skills, others working on the same tasks) were able to use this link. Contributors used these facilities to:
    • say hello
    • ask questions
    • overcome technical issues not possible to be resolved easily at the event
    • get some help with translation of an instruction
    • get more onboarding support or find areas as new contributors they would like to work on
    • support and work with local organizing teams, and marketing contributions better linked to the current work of the team.

This developing model helped:

  • provide a smoother and more positive contributing experience according to feedback
  • improve the onboarding experience and overcome some of the barriers
  • provide a link between local organizing teams, locales and the global marketing team. For example, in Milano, two of the fluent Italian-speaking marketing members were not available to help as planned on-site due to circumstances beyond their control. But the rolling preparation for contributor events, ready resources and drop-in access via slack and other channels was able to be expanded. It allowed marketing members to be available to help remotely to assist with preparation or answer questions. They were also able to link in with arrangements set up locally to help with language queries
  • support the local language and locale needs, and enabled a better communication between the event lead and the marketing team. For example at Milano, the event information and summary from the marketing table were provided in Italian as well as in English, thanks to working with Italian speakers leading or attending the event
  • raise awareness of the language barrier for contributing to global tasks and the importance of having a rolling cycle of contributor events planning
  • make the marketing table at recent contributor days even more inclusive
  • to start or continue conversations with local teams about (1) producing / signposting marketing and resource information on contributing in other languages and (2) translating tasks or key instructions in other languages in advance of events. This in turn can help to reduce some of the barriers for camps considering putting on contributor events
  • to avoid the extra demand or pressure on one or two members of the global team in being available for all contributor events. It enables more marketing team members to be involved and offer their linguistic skills within a marketing environment

Thanks

We were able to use and gather further feedback on the draft model working with Giovanni Invernizzi and others in Milano. Thanks to everyone who fed into this during the months, and especially @zetaraffix, @aurooba, @michelleames, @yvettesonneveld, @siobhanseija, @kmarcink, @mariajaragon and @nullbyte for their ideas and contributions over time and sharing their knowledge.

For marketing at WordCamp Milano 2019 Contributor Day, we:

  • identified WordPress benefits from product developer/ creator perspective which could be used for marketing. This built on the work in Dublin and will be followed up with @scottjonesukcom who is helping to lead this
  • reviewed marketing videos and had a few people sign-up to continue working on this and to subtitle
  • lots of questions answered on contributing to marketing and good conversations to encourage contributing
  • ideas for helping local communities get involved with global marketing team to help with the work in this area
  • some sustainability questions and how to market it better with language differences 
  • more feedback on the Contributor Orientation Tool
  • suggestions on how sponsors’ document could be adapted for smaller camps
  • ideas for helping new people contribute 
  • encouraged take up of the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ user survey
  • continued conversations about ways to support Italian-speaking contributors wanting to join or were in the global marketing team. Ideas were shared from the German-speaking marketing team and other areas
  • input into many other marketing tasks.

    Special thanks to @webcommsat who prepared and led the Marketing aspects for Milano and Giovanni Invernizzi, who led the Contributor Day. Thanks to @antialiasfactory who supported on the ground co-ordination at Milano 2019 and provided a welcome during the event to new contributors. Thanks to all those who helped with translations and in preparing many of the tasks or answering questions in Italian and English. And to everyone who joined the marketing tasks on the day.

WordPress.org Homepage blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.

More work was done on this task, led by @yvettesonneveld. This task will go back to the MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Team when completed. 

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card https://trello.com/c/dwUQFidM

Changes to wording were looked at to provide three key points of information and to help more users access the content.

Suggestion that this block is re-reviewed for every future WordPress release to make the key points specific to the latest release. This could also tie into the themes which link with the musician that the release is named after selected to name the release. (@mikerbg).

Thanks to contributions to this document: @mikerbg, @yvettesonneveld, @Aurooba, @scottjonesukcom, @Megphillips91, @mta1

Global Marketing Team Notes – Nov 20, 2019

Meeting timestamp on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. for full notes

https://wordpress.slack.com/archives/C0GKJ7TFA/p1574262119142300

Notetaker: @miker

Attendance

@miker, @harryjackson1221, @koop, @aurooba, @OGlekler, @dhruvpandya, @Arslan Ahmed, @yvettesonneveld, @nullbyte, @mta1, @webcommsat, @MegPhillips91 @Arslan Ahmed, @darls

Celebrations

  • We were all very happy with the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. of 5.3 “Kirk” on Nov 12!
  • @harryjackson1221 reported that the WP Showcase is now completely cleaned up. Every site in the showcase is now verified to still be on WP. 

Main Tasks

Content Creation for WP.org main page

We used a substantial portion of our meeting time to work on copy for the “It’s as easy as…” blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. on the bottom of the home page. We collaborated on a version of the copy that is more general. We also added CTAs to encourage exploration of the WP ecosystem.

This content will be submitted shortly via tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/.

Diversity Speaker Training

We have been working to promote the work of the Diversity Speaker Training program led by @aurooba. Work is continuing on this initiative, but the initial response from the community has been very positive! Thanks as well to @webcommsat who has been very active in promoting this initiative a multiple events.

Additional updates will come over the next several weeks.

WordPress Showcase

We have been working on a revamp of the WordPress Showcase in conjunction with both Design and MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress., with @harryjackson1221 leading the Marketing effort. Currently, this team has completed an audit of the existing showcase sites and verified that all remaining are currently running WP.

Next up: We will be setting up a recurring meeting schedule to discuss the showcase. We will also be looking at the submission process for the showcase itself.

WordPress PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Developers: Preparing and preventing Crisis communications

@webcommsat updated on the group working on this initiative from the marketing side. It followed a request for communications steps for developers to respond to security or issues.

This task has had further input from recent contributor events. The feedback has shown there is support for changing the title to a more prevention based approach, which will be done during the editing process. Contributions for an alternative title are invited.
The document has now been sent to specific plugin developers within the community to help with particular queries including from WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Milano this weekend. We are also grateful for the help from members of the Plugin Collectiv (pluginkollektiv).

If there are any other plugin developers in the marketing team who would like to assist in the FAQs part of the document, please post in the marketing channel.

This document is due for publication in January 2020, assuming it can be verified by the other teams within this timescale. Thanks everyone who has been involved from the crisis communications, developer processes and other teams.

WordPress Marketing Contributor Outreach

@webcommsat provided a number of updates from recent contributor days.

Amazing progress on this in the last few months particularly with contributions from the marketing team in the summer and the contributor events during the last six months. Particular progress has been on supporting events where language has caused difficulty for inclusion, translating tasks, and how we can support local events and their local communities virtually. We have continued to work and test models, and with the success of the last round of tests/ feedback at Zurich, Stuttgart and Dublin, a very clear model is developing. We were able to discuss some of this with many of the camps, including Milano about how to progress the Italian speaking community’s interest in some of the tasks and provide materials for Italian-language speakers to be able to participate more easily. This has all been inspiring. We will be arranging to share and talk this further with @francina and @lasacco in coming weeks too.

There has been awesome input and two way dialogue with contributors from the German-speaking, Italian-speaking and some of the Indian contributors, and with the work with WCEU, and I would like to again thank everyone who has followed up on tasks, sent new ideas and given feedback on the Contributor Orientation Tool and general Contribution Day information. The files for the next Contributor event which has asked for marketing input is Milano this weekend. These are being put together with some additions to be confirmed with two task leads. Thanks to @Maziar and all the other marketing contributors who will also be around to help at Milano.

Next steps

We will continue to have meetings in the marketing channel too on this area too. If you are an experienced contributor from another team or have an interest in contributor events planning, do  consider joining this or chatting about how you could be involved. It has been suggested that we have a next meeting before the main marketing one in the first week of December. [post meeting update – 4 Dec 2019, 14:00 UTC will be the next chat]

New Business

@LeBaux posted a request to support https://savedotorg.org/, which is an initiative to oppose the sale of the .org TLD to a private equity firm. They requested that WordPress promote this initiative and sign on as a public support.

Currently, the Marketing team is not directly working on this, as this involves a third party and would require higher levels of approval from within the organization. However, @chanthaboune is aware of this initiative and is working on potential ways for WordPress to get involved.

In the interim, contributors will be asked to share the link through social media channels if they wish.

WordPress 5.3 “Kirk” releases with help from our largest contributor team ever

WordPress is thrilled to announce the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. of 5.3 “Kirk”, which was created by our largest and most diverse contributor team ever! No less than 645 amazing volunteers from 56 countries helped put together this release.

Graph showing the number of contributors by country.
The WordPress Team for the 5.3 “Kirk” release was the largest ever in terms of the number of contributors working on the release. More than 645 contributors from over 56 countries participated in the release!

Introducing Twenty Twenty

Kirk includes more than 150 new features and a new default theme, Twenty Twenty. It also addresses more than 650 bugs and improves seven coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. blocks, making it one of the most impactful releases ever.

Read the full list of changes in the WordPress 5.3 release announcement post: https://wordpress.org/news/2019/11/kirk/

With the new enhancements to the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor, you can use your imagination to share your ideas and content. Whether marketer or musician, we all love the flexibility to be creative. Much like Kirk, who could play multiple instruments and often paired them together to make new combinations, the new Group Block lets content creators combine blocks and pair them together to create new and beautiful designs with ease. Creating content has never been more effortless.

Download WordPress 5.3: https://wordpress.org/download/

Still using the Classic Editor? 

Start using the Block Editor today and experience new publishing freedom. You will be able to create more beautiful content with less effort and technical knowledge. Experience the magic of blocks today!

Try GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/: https://wordpress.org/gutenberg/ 

Upgrade to WordPress 5.3

Kirk is the most intuitive version of WordPress and performs beautifully right out of the box, with a gorgeous Gutenberg-ready theme and native blocks to create anything you can imagine. Upgrade quickly and easily by clicking the update button in your WordPress dashboard.

Experience Twenty Twenty: https://wordpress.org/themes/twentytwenty/ 

Marketing Contributors

Special thanks to all of the contributor teams that made WordPress 5.3 possible! In particular we would like to recognize the Marketing contributors for the 5.3 release:

Mike Reid, Sebastian Koch, Aurooba Ahmed, Meg Phillips, Yvette Sonneveld, Olga Gleckler, Abha Thakor, Mike Allen

Contributor data provided by Jb Audras.

Please share this post using #WordPress5.3 !

#5-3

Help promote the 2019 WordPress User Survey!

It is time for the 2019 WordPress User Survey, and the Marketing team is asking for your help in promoting the survey! We have compiled some content to promote the survey through social media, news blurbs, and news letters. We would greatly appreciate your help in spreading the message through contributors and partner’s channels.

Newsletter copy businesses can use to promote the survey

We use WordPress everyday and so do you! The 2019 WordPress User Survey is a fantastic opportunity for all of us to influence the future of WordPress. We encourage you to take the survey and add your voice; whether you’re a user, developer, designer, content creator, or business owner! Take the survey here: https://wordpress.org/news/2019/11/2019-annual-survey/

Social Media blurbs for Survey takers 

Social Media blurbs for Community Organizers

Please feel free to come by the #marketing channel for any questions/comments/or just to say hello.

Marketing Team Meeting Notes – Nov 6, 2019

Meeting timestamp on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. for full notes: https://wordpress.slack.com/archives/C0GKJ7TFA/p1573052444304800

Attendance 

@miker, @dhruvpandya, @OGlekler, @maedahbatool, @harryjackson1221, @Webcommsat , @Maziar, @MichelleAmes

Celebrations

@miker brought up the outstanding turnout and level of engagement at the marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US (WCUS) contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/..

@webcommsat has been part of many great initiatives with more upcoming, including WordCamp Dublin, Stuttgart, and Mumbai. More updates on the projects from these WordCamps will be shared over the next couple weeks.

@MichelleAmes was a WCUS Organizer and is thrilled at the success of the overall event. Thanks to her and the entire organizing team!

Main Tasks

WordCamp US Updates

Bye Bye Beyonce, you changed on us. LL Cool J uses WordPress, though!

At WCUS, we updated the Parallax image on the homepage after running an audit of the current Showcase. We are also developing a process to check those sites on a schedule, and update that image as needed. We replaced 7 of the screenshots that composed that image, and shared it with the MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. team to get it updated.

Marketing Content for Contributor Teams

At WCUS, we met with roughly half of the contributor teams, interviewed members and started creating content we will use in 2020 to better tell the WordPress Story. The specific objective will be to highlight the benefits of becoming a WP Contributor and the professional development opportunities that come with it. We also started working on a formal distribution list for more consistent sharing of created content.

New Marketing Contributors

Unfortunately, due to logistical issues we did not get a full list of all participants at the Marketing table. However, we would like to recognize the new contributors who join the Marketing slack for the first time at the event:

@James Britton, @Debbie Flannery, @Donnie, @koop  , @raym, @Phillip Lane, @Artur, @Paul Wilson, @Mitchell Maling, @Ashley Haines, @Sarah Hackman, @mta1, @Richard Thaler – ClassyTurkey, @Jen

WordPress Social Media Marketing Strategy (update @miker)

The Marketing team has spent several weeks talking about a revamped marketing strategy to produce shorter pieces of content aimed at distribution via social media. This conversation continued at WCUS, and we have a rough plan with a couple of key objectives:

  1. The Marketing team is looking to be able to respond to requests from other contributor teams more quickly and consistently. While some groups work closely with Marketing to promote initiatives, it is clear there are a number of teams that are unaware of how to request content. We will address this through education and awareness-raising so all contributor teams know how best to involve the Marketing team.
  2.  Create an official WordPress Marketing Content Distribution list. This list will store contact information for various WordPress Partner Organizations that can be utilized to share marketing copy for upcoming initiatives.
  3. We will be working on a form to request the information, and a system to store the contact information in a formal asset.
  4. We will be working to identify a distribution mechanism, potentially an email distribution list. This will need heavy vetting before it is put into operational use. 

WordPress Showcase Redesign (update @harryjackson1221)

At WCUS this past Sunday, we got approval to move forward on the redesign that we began back in January this past year.

Super exciting, right? But, we need help getting everything ready, and forming a team to make this thing work. We will also need an outreach process and team, and a content team to help the featured items stay fresh and engaging.

We want to meet as soon as possible to get this together and ensure we do not lose momentum. The first goal here is to get a tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. ticket in with the details to begin the process. Once we do that, we can get a stamp of approval and off we go. In the meantime, we can begin outlining the project and milestones for it. This is a great opportunity for contributing, and we would love to get as many people pitching in as possible.

  1. We audited the current entries, and started the removal process. Thanks to the entire team that helped!
  2. We met with Meta to get an exported list of the submissions waiting to be approved to find additional influential sites that can be showcased.
  3. We updated all the featured entries, and will be removing the non WordPress sites this week
  4. We discovered that 84% of the sites in the current showcase are still on WordPress, and would also like to develop a process to follow up with the site owners that have moved away from it, to get information about why they have moved away
  5. We got approval for the Showcase Redesign, and will be meeting this coming week to ensure we have the correct mock up and functional requirements before submitting the trac ticket which has been pre-approved!

WP User Survey Marketing Copy (update @miker)

We completed the card for promotional content for the WP User Survey, which included a newsletter blurb and various social media pieces. This was discussed with @andreamiddleton at WCUS.

Very special thanks to @OGlekler, @aurooba, @yvettesonneveld and more for working on this!

Digital Citizens Week (Update @yvettesonneveld)

This was complete previously, but was inadvertently not published through the blog. @yvettesonneveld shared that The Digital Citizen Week series got great feedback and thanked everyone for the team effort especially @webcommsat and @josephahayden.

@webcommsat reports that we are collecting case studies which could be potentially used in a follow up piece.

Also thanks to @MichelleAmes, @OGlekler, @marybaum, @Daria Gogoleva, @alexdenning and more!

Promoting sustainability for WordCamps (Update @webcommsat)

We have a number of updates on this card, which will be broken down into smaller card for more focused contributions at upcoming WordCamps.

  1. The surveys and case studies will continue to be worked on at Contributor Days at Stuttgart and Mumbai this coming week, and were expanded at Dublin and Zurich in the last few weeks. We now need to focus on more specific case studies and are looking for contributors who would like to assist with case study interviews to identified camps.
  2. In November/ December, the survey will be returned to community for finalization. Thanks to everyone who has contributed.
  3. If your WordCamp has a good sustainability / environmental or eco story/ data, please let me know.

New Business

Meeting Time

The weekly Marketing team meeting will remain on Weds at 10:00 EST/ 1500 UTC. This may result in a time change, depending on timezones and observance of daylight savings time (DST).

Notes Update

We did not have a meeting on 2019/10/30 due to WCUS travel. We met on 2019/10/23 but did not actually publish our notes at that time. Due to the time since that last meeting, we will not publish those notes seperately (summary added below post meeting).

Summary of meeting on 23 October 2019

Meeting timestamp on Slack for full notes

https://wordpress.slack.com/archives/C0GKJ7TFA/p157183927319280

Attendance

@miker, @aurooba, @OGlekler, @nullbyte, @yvettesonneveld, @maziar, @rbickett, @YashwardhanRana

Celebration Thread

Digital Citizen Week series received great feedback. @yvettesonneveld thanked everyone for the team effort.

Main Task

Promoting the WordPress User Survey

https://trello.com/c/qcUYK1yG/298-marketing-plan-to-publicize-the-wordpress-user-pro-survey

Request from @andreamiddleton. During the meeting, all the attendees collaborated in this document

@miker summed up the needs as: 

  • Some copy (paragraph length) to promote the survey through newsletters / emails (like what a host would send to their clients)
  • A tweet we can use to promote the survey directly to end users
  • A tweet we can use to promote the survey to clients of WP partners

Basically, this survey is highly important to the overall health of WordPress as it is the main vehicle users have to provide feedback directly to WordPress, which informs the overall state of the platform and how make teams are organized and run.

Although there is a detailed blog post about the survey here, there were still questions left unanswered.

Questions on the survey that came up during discussion:

  • Are there any particular examples we can point to that have come as a result of previous surveys? For example, does anybody have an example of a GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ enhancement that came from previous surveys/ This may be something @andreamiddleton could provide some context on async.
  • It would be valuable to know much time to plan for when taking the survey. First of all to help set expectations. If it takes too long, then people may tend to just leave.
  • Do we know if answers are recorded, regardless of how many questions are filled out?
  • Do we know how long the survey is available?
  • Do we know what platform the survey will be using?

@yvettesonneveld suggested: consider creating a slimmed down version of the survey and allow people to choose. It may boost participation. For example, a landing page with 2 choices:

1/ I have 5 minutes available, give me the short one.

2/ I love WordPress and I have half an hour available. Let me grab a coffee and my favorite playlist and I’m good to go.

WCUS Plans (update @miker)

https://trello.com/c/4dthpD4q/296-2019-wcuscd-tasks-organization

We have a plan for the contributor day linked in this card. Thanks to @harryjackson1221 for working to help organize that.

Diversity Speaker Training Marketing on WP Marketing (update @aurooba)

https://trello.com/c/eNghs0YZ/278-diversity-speaker-training-marketing

Aurooba is creating content starting today and will share the link.

New Business

Updating the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board

This was noted as a future task.