Marketing Team Notes – February 13th, 2019

Today’s Meeting

Meeting Attended By: @siobhanseija, @miker, @abhanonstopnewsuk, @dhruvpandya, @katebolin, @newyorkerlaura, @maedahbatool, @meher, @yvettesonneveld, @jenblogs4u, @joostdevalk @jonoalderson

Notes Taken By: @Kate Bolin

Slack Timestamp

Celebration/Achievements in the Last Week

  • @miker — We set a date for the local meetup here in Virginia Beach. It’s sort of slipped in regularity here, but looking forward to having a consistent meeting again.
  • @siobhanseija — In March there’ll be a Contributor day at the Yoast Offices, open to anyone! Should be fun while it spreads the word about contributing. Might inspire others to organize more outside of WordCamps.
  • @newyorkerlaura — Working on the WCUS marketing and communications plan for 2019. New city, new challenges.
  • @abhanonstopnewsuk — @Priscilla Bocage and I had a very productive marketing table at WordCamp Zaragoza working with Contributors in the marketing video series with a simultaneous virtual contribution from other locations and assistance via the marketing slack. Lots of wonderful new suggestions, input on reviews and a test of our updated language tabs to make it easier for non-English speaking countries to participate. Also, some input into case studies and feedback on how local sites can contribute more to this, which we are considering in the Spotlight review.
  • @harryjackson1221 — A full update on the marketing video project is planned for a blog on the whole project to coincide with its first year anniversary later this spring. Thanks to Priscilla for working with me on the preparatory material before the event and for leading the marketing table at Zaragoza. Hanks too for all those who contributed.

Task Lead Updates

New Business

  • @siobhanseija — I have been trying to help move along a project mentioned in a previous design meeting and would like to check if anyone here can help me out. @estelaris has done an awesome job translation this:, into a lot of languages. See:
    Now, we’re unsure where to take this to have it turned into cards. Does anyone know of anyone that initiated this project, or might know anything about it? @jenblogs4u mentioned @sheriebeth before and I have reached out a few weeks ago, but haven’t heard anything back yet.
  • @abhanonstopnewsuk — Update on sustainability ideas for WordCamp. Went to the community meeting and the outcomes are short term. The community would like a blog to encourage other WordCamps to contribute sustainability ideas and share them on the community-events channel too. We have a draft from the sustainability channel on UK Slack, which I will share on the Trello card. If anyone would like to help the marketing team take this blog forward, that would be great.
  • Long term: Writing a section in the handbook on the community on thinking about sustainability for WordCamps. This could be done with the assistance of the marketing team too and then Community would be able to finish adjusting it into the style for the handbook too.
  • @miker — Can you elaborate a bit more on what you mean by sustainability?
  • @abhanonstopnewsuk — Eg. Swag, recycling facilities, disposable cups vs reusable cups @miker.
  • @newyorkerlaura — I’ve been working on sustainable swag ideas for a client. I’d be happy to join this card and contribute.
  • @abhanonstopnewsuk is looking for some help! Help from “anyone on the marketing team who also has experience of working on sponsors negotiations and agreements for WordCamps”.
  • @abhanonstopnewsuk — What can sponsors expect at WordCamps?
  • @Breann McDede and I have worked further on this during the last two weeks. I have raised some queries with the community team to check two facts.
  • Help wanted @siobhanseija — if anyone on the marketing team who also has experience of working on sponsors negotiations and agreements for WordCamps, could they please reply to this thread and we would value their input.
  • Aim: to have this completed for the publication review queue next week.
  • @abhanonstopnewsuk — Will be organising a plugin discussion next week on one of our Trello cards on crisis comms, anyone interested with experience of plugins marketing, please let me know. Will add more to this thread later.

Video Roundup: Tips for Organizing a WordPress Contribution Event

Are you planning to organize a contribution event for WordPress, like a contributor day at a WordCamp? Learn from the best! We’ve rounded up some great videos from WordCamps around the world. In these videos, you’ll learn what you need to think of while planning, but also how to market your day or sessions to both new and established contributors.

In this third in the series of blogs, you will find just some of the wonderful visual resources available on that help you recruit attendees and plan your events. Previous blogs are how to contribute to WordPress and becoming part of the WordPress community. On to the videos about organizing a contribution event! Videos on Organizing a Contribution Event

We have selected three videos that cover important aspects of organizing a contribution event. If you feel inspired, head over to There are loads more videos on the subject there!

Standalone contributor days

In Italy, standalone contributor days have been used to build up interest and understanding of what it means to be part of the international open source project Francesca Marano explores how other groups can use similar techniques to develop a following and encourage MeetUps and WordCamps in their locality. This inspirational talk also covers how to create a login and a Slack account, two of the tools people will need to join and communicate with WordPress’s team of contributors.

Francesca Marano discusses standalone contributor days

The benefits of holding a contribution event

If you are unsure of the benefits of holding a contribution event or the range of ways you can get involved, this video is for you. In this interview with Rocio Valdivia about the 500-strong WordCamp Europe contributor day in 2017, you’ll find great quotes about shared learning and experience. Also: how working together and attending an event can expand your network. It’s not just the project but the people, who benefit from contributing!

Interview on summary of contributor day at WordCamp Europe 2017 – Rocio Valdivia

Guide to organizing a contributor event

For further inspiration on designing a contributor event, watch Sonja Leix’s talk. It provides a step-by-step guide to organizing contributor days, contributor nights and special MeetUp events focused on individual Make WordPress teams. It also has ideas for how to support people who want to get started with developing WordPress.

Sonja Leix on designing for the community

Join this blog series team!

If you would like to contribute to WordPress at an event, or from work or home, helping out with this blog series can be an easy way to join the community or try something new.

You can add to a shared spreadsheet of video links from WordPress.TV, videos that you think highlight the community. You can review a recording on the list for sound quality and key learning points, or subtitle one of the short films to help make the library on WPtv more inclusive.

Join the Make WordPress Marketing Team on slack to find out more. You can also contact either @webcommsat or @siobhanseija.

Related resources

Thank you to everyone who has contributed to this post and everyone that continues to help us identify and review videos. Also to @webcommsat and @siobhanseija for leading this initiative and this blog series.

#contributor-day, #contributor-event

X-post: Strengths and Challenges: Follow Up

X-comment from Comment on Strengths and Challenges: Follow Up

Marketing Team Notes – January 30th, 2019

Today’s Meeting

Meeting Attended By: @joostdevalk, @maedahbatool, @jenblogs4u, @harryjackson1221, @meher, @michelleames, @yvettesonneveld, @Jayman, @aaroncampbell, @jonoalderson, @luehrsen, @zetaraffix, @kenshino, @PriscillaBocage, @abhanonstopnewsuk & @dhuruvpandya

Notes Taken By: @yvettesonneveld

Slack Timestamp

Celebration Thread

  • @joostdevalk has initiated a redesign for the WordPress showcase that will also include case studies. Pragmatic from the UK is donating design hours. Wireframes for the design have been created already.
  • WordPress has reached a 33% market share.
  • @Miker attended a WP meeting in Richmond last week and received some positive feedback on the work of the marketing team.

Task Lead Updates

Short History of WordPress

Trello Link:

  • @joostdevalk will be reviewing this and will try to move it to the next step, hopefully, this week.

Case Studies

Trello Link:

  • @harryjackson1221 mentions that the case studies could use some love. Add yourself to the card, reach out to him. This is a great project to get started on if you’re new here and looking for something to do. @joostdevalk shares he’d like to get a case study done on the site.
  • So far we have not reached out to publishers actively. @kenshino inquires after the reason to truncate case studies and leaving out names. @harryjackson1221 refers to the guidelines on the Trello card and also shares he gladly makes sure people / companies get a proper attribution.
  • The new Case Study wireframe will include room for agency tags, so that agencies can link to an overview of case studies published on the WordPress blog.

5 for the Future Email Template for Contributors to Use to Approach Their Company

Trello Link:

  • @miker shares that he has removed the deadline from this card, as that deadline related to WCUS. This is a long term project and still is in progress.
  • @miker is recruiting contributors to help out spreading the message on social and someone to participate both in the hosting and in the marketing team to improve communication between those two teams.
  • @joostdevalk mentions that he is in touch with the hosting team regularly and is willing to take on that role for now. Also, @maedabatool offered help.

New Business Thread

  • @birgitpaulihaack posted a comment on last weeks meeting note requesting social media sharing buttons.
  • @joostdevalk, @kenshino, @maedabatool, @harryjackson1221 agree that nobody’s using them anymore and they add they make web pages bulkier than necessary.
  • Mobile can easily share anything from their phone and @jonoalderson adds that the Chrome native share dialog makes sharing without on-page buttons a breeze too.

Next Weeks’ Meeting

  • Our next meeting is planned for February 6th, 2019 at 7 am PST, or 15:00 GMT.
  • @joostdevalk won’t be able to attend due to YoastCon, some of the other team reps may not be able to attend either. Please keep an eye out for the blog and the marketing channel for an update.

Marketing Team Notes – January 23rd, 2019

Today’s Meeting

Slack Timestamp

Meeting Attended By: @siobhanseija, @maedahbatool, @coachbirgit, @joostdevalk, @jenblogs4u, @harryjackson1221, @meher, @abhanonstopnewsuk

Notes Taken By: @harryjackson1221

Announcement from @joostdevalk

We are changing the time of the weekly meeting to 7AM PST, or 15:00 GMT.

We began the meeting by discussing the team process, and the time of our weekly meetings.

The main point of the article is that the meetings are for reporting, and not mandatory for team members to attend. We are using the channel for discussions, and when they lead to decisions, we are going to be posting them on the blog.

All of the team reps for Marketing will have editorial access moving forward. This way, when we post updates for the team, anyone has the opportunity to chime in via the comments, and it is easier for people to keep track of the team’s movement.

Celebrations This Week

Task Lead Updates

A Short History of WordPress:

Showcase Updates

  • @joostdevalk is going to share a blog post about some changes we see needed for the Showcase ( to make it a bit more modern, and allow our case studies to be a part of that. @harryjackson1221 is super interested in contributing to this effort, and anyone else that wants to be in those discussions can do so in the Slack Marketing channel, as well as in the comments here.
  • @joostdevalk is planning on attending the #design meeting later today and asking for help, and we want to get this project moving fast. The target date for this update is the end of February.
  • We also talked about creating a Trello card for this, but it was decided that a small working group with resources and a project manager will be capable of getting the job done in a better fashion. So far, @harryjackson1221, @michelleames, @meher, @abhanonstopnewsuk have all showed interest in contributing to this project.

New Business Thread

One of the first changes @joostdevtalk has started implementing is removing the mentions of us being an all volunteer team. Yoast has decided to donate 50% of @siobhanseija’s working hours to coordinate the work being done on this team. While that does not mean that involvement as a volunteer is any less appreciated, but it is simply no longer true of this particular team and we feel it is best to not misrepresent moving forward.

WordCamp Zaragoda Contributor Day

We will be supporting the marketing efforts at WordCamp Zaragoda Contributor Day this weekend. @abha will post a link in Slack by Friday if anyone is around to welcome and support the group. We may need to support some access to Trello and other tools during the onboarding process. Thanks to @Priscilla Bocage who will be marketing on site.

Showcase redesign

The marketing team would like to redesign the WordPress showcase and the processes around it. The showcase, when used well, is one of our most powerful marketing tools. We can and should use it to show off the most inspiring and innovative uses of WordPress from around the web.

Features to add

The showcase lacks a few features that in our eyes are essential to make it truly successful. The things we should add:

  • Case studies – The marketing team currently does these on the Make/Marketing blog but that doesn’t seem like a good spot. Adding more depth and reasoning as to why a site is in the showcase would make it more worthwhile.
  • A one-line description – For use in search engine meta descriptions, on social when a showcase is shared, and in listings, showcases should have a one-line description.
  • Add (mobile) screenshots – We currently only feature one screenshot per site, adding a few more to highlight nice sections of the site would be good. In those sets of screenshots, we should also make certain to include mobile screenshots.
  • Highlight agency and hosting company – The showcase has tags for and VIP but currently not for any other companies. We should add tags (or a custom taxonomy) for different hosting companies and agencies as their cases come into the showcase, and highlight them more prominently on the showcase pages. This will make it worthwhile for agencies to submit their best work.
  • Add tags – We can’t currently link to a listing of sites that, for example, do cool stuff with Gutenberg. Adding tags would allow grouping sites in other ways and show off uses of WordPress better.

Design changes

The Showcase needs design changes to overcome the following problems:

  • A slightly dated design – The design currently looks slightly dated, especially on the single pages.
  • Mobile version – The current design doesn’t work too well on mobile and actually has a double hamburger menu, which is confusing.


As we’re building this, we should make sure that the Showcase can also be added to Rosetta sites in the future. Local showcases are much more useful for local marketing teams.

Process changes

There are a few things in the process around the Showcase that we should change:

  • We’re not 100% sure all sites currently listed in the Showcase are running WordPress. We should change that.
  • There are hundreds if not thousands of submissions waiting to be added to the Showcase. We should probably never have thousands of sites in the showcase, so we need a way to clean up that list.
  • Sites that are in the showcase should be re-evaluated yearly to see if they are still a good fit.

Promotion changes

When sites get added to the showcase, that should be a thing we as a community (and specifically also the agency and hosting company involved) celebrate.

We’re thinking about the following ways of promotion:

  • Tweet new additions from the WordPress account and likewise share them on our other social profiles.
  • Give sites and agencies a badge to show that their work has been acknowledged.
  • Highlight them as “New” on the frontpage of the Showcase for a while.

Share your thoughts!

Did we forget things? Should we not do some of the above? Let us know.

Team process

Hey team Marketing! Thanks for the warm welcome and for a lot of good conversations over the last week. A couple of things became clear to me as I was discussing with everyone, so I’m going to dive right in and make some changes.

We’re all working in different time zones and on different schedules, so it’s hard to always attend the weekly meeting. That’s why we’re going to try and have posts on this Make Marketing blog for every project and consolidate feedback there, instead of trying to discuss and decide everything in a weekly meeting. The meetings should mostly be to discuss blockers and to help projects move forward.

Project updates

Projects will sometimes be small, and sometimes they will be bigger. If they’re bigger we’ll form working groups. Those working groups can call their own meetings but are asked to have them in the #marketing channel so everyone can read along if they want to.

For the weekly meetings, we’re going to ask for “check-ins” from the different projects. This makes it so you don’t have to be there yourself if you can’t be: you just send our meeting coordinator for that meeting a few lines of how it’s going. If you need help unblocking anything, please put that in there too.

Meeting time

This is perhaps the most unfortunate for some people that are used to the current meeting time, but we’re going to have to change it. Even though the importance of attending has lessened with the changes above, I’d still really like to participate every week, and the current time slot makes that impossible for me as I have family duties at that time.

Our meeting coordinator will try to find a new time that works for most people involved.

Meeting coordination

Siobhan Cunningham (@siobhanseija on Slack) will be our meeting coordinator and will (as she did in recent history) chair our meetings too. When she’s not there, she will ask someone else to take over that task from her that week.

X-post: Our Strengths and Challenges

X-comment from Comment on Our Strengths and Challenges

Marketing Team Notes – January 16th, 2019

Today’s Meeting

Slack Timestamp

Meeting Attended By: @siobhanseija, @maedahbatool, @coachbirgit, @dhruvpandya, @zetaraffix, @joostdevalk, @jenblogs4u, @harryjackson1221, @abhanonstopnewsuk, @yvettesonneveld, @meher, @jnovakfl, @sereedmedia

Notes Taken By: @siobhanseija

Leadership Changes

These changes were announced the day before this meeting:
@joostdevalk kicked off with a few words to explain why and how he plans on getting started. Read the full text here: and

Celebration/Achievements Last Week

@abhanonstopnewsuk got a very positive response on her request for quotes and picture for the “Why should you contribute to WordPress?” blog.

Task Lead Updates

Trello Link:

@harryjackson1221 is running into some problems using Gutenberg. He’ll create a meta trac ticket for it, @joostdevalk will look into that.

Trello Link:

@harryjackson1221 mentions there are two new case study submissions, he’s put them in this master card. @meher will look into starting on one of them.

Trello Link:

@siobhanseija says this has been tweeted three times, could use some more traction. A discussion about improving the quality and reach of our social outreach formed in the thread. Read more here: Plans will be formed and shared with @joostdevalk.

@harryjackson1221 created another tweetable blurb to promote case studies:

Trello Link:

@abhanonstopnewsuk and @siobhanseija finished January’s blog in the blog series using videos. Ready for publication by @bridgetwillard.

Request by Joost

As @joostdevalk is going to look into a WordPress marketing and communications strategy he’s looking for the team’s input. His request:

“Forget everything you know about WordPress marketing as it is right now for a short time, and think of what you think Marketing for WordPress should mean and what we as a project (not necessarily only this team) should be doing in terms of marketing activities.“

So to anyone reading this: if you have any ideas regarding WordPress marketing and communication, this is your chance. Share them with Joost through DM and he’ll use everyone’s input to build an overarching strategy.

Video Roundup: So Many Ways to be Part of the WordPress Community

Thinking of joining the WordPress community? Please do! Watch these videos that showcase how easy it is to dive right in and contribute. We would love your help!

Did you know there are hundreds of videos that can help you discover new ways of getting involved with the WordPress community around the world? These talks, available on, can help you spread the word so others can share in the experience and learning found at WordCamps and Meetups. They are also useful tools to encourage working in the ecosystem to give back to this open source community.

In the second post in our series of articles, we are highlighting just a few of the marketing videos that can help you and grow the community.

Becoming Part of the Community

These three videos show just some of the different journeys people have made with WordPress and their reasons for participating in the community.

The first video features web developer Josh Pollock, who talks about how he discovered WordPress, his thoughts about WordCamps, and his own interest in the community. Through trying to fix a bug on his website, Josh learned to code thanks to the support and encouragement of members of the community. In this video, Josh, now with Caldera Labs, shares examples of what can be achieved in web accessibility and how you can make a difference to the development of WordPress through Contributor Days.

WordPress community interview with Josh Pollock

In the second video, Carole Olinger shares how the WordPress community opened up a world of self-discovery. Carole, who is now the WordPress Community Manager at Plesk, asks: “What could be the benefit of being part of the WordPress Community if you don’t even use WordPress?” Watch her talk to find out the answer.

WordPress community talk – Carole Olinger

Our third video highlights that you don’t need coding skills to join in! At WordCamp Rotterdam 2018, another awesome Contributor Day took place. We asked several attendees about their background and how they were contributing that day. From the design team to translating and developing, you immediately see these contributors enjoying themselves and being inspired! Bloggers, developers, project managers, can all join in. What you learn in the WordPress community is invaluable, while having fun meeting new people at the same time!

Contributor Testimonials, WordCamp Rotterdam

Related Posts

Videos to help you contribute to the WordPress community

Can you help subtitle videos on WordPress.TV


Video roundup #2: Joining the WordPress community

Thank you to @webcommsat and @siobhanseija for leading the marketing videos initiative and this blog series. Thanks to @carmemias, @bridgetwillard and all those who have worked on materials.