Agenda: Global Marketing Team 14 October 2020

📆 Today at the global marketing team meeting at 14:00 UTC, we will be devoting the first 45 minutes to a collaboration on the Learn WordPress platform. A working group has been liaising with the community and training teams for a few weeks and held some marketing and communications sessions. We have also been promoting key aspects.

A reminder to everyone who expressed interest in getting involved in the last few weeks to come along today and to those who are new, you are very welcome.

Links to the background
Learn WordPress

Organize Learn WordPress discussion groups for your WordPress Meetup


Update on Learn WordPress (August 2020)

General updates

Updates on other tasks are in our Google doc shared in the meeting and we will highlight these in more detail next week.

The video conferencing collaboration today will be on the WordPress Translation Celebrations at 15:15 UTC. Come and help us with the packages.

Diary

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.

Thursday 15 October 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @OGlekler or @marks99 know and we will use an appropriate tool for live captioning.

Monday 19 October 2020, 18:00 UTC – 19:00 UTC (revised TBC) – Planning and actions meeting, with a 10 minute coffee break drop-in for team members who are available.

Wednesday 21 October 2020, 14:00 UTC – Global Marketing Team Meeting. Followed by collaboration sessions.

Wednesday 21 October 2020, 5:00 UTC & 20:00 UTC – DevChat Meeting in Global WordPress #Core SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel.

Wednesday 21 October 2020, 17:00 UTC – Final Deadline For Poetry Challenge submission

Thursday 22 October 2020, 19:30 UTC – Virtual Coffee Break, Marketing

Wednesday 28 October 2020, 14:00 UTC – Global Marketing Team Meeting in #Marketing Slack channel. Followed by collaboration sessions.

Wednesday 28 October 2020, 5:00 UTC & 20:00 UTC – DevChat in #Core Slack channel

Thursday 29 October 2020, 18:30 UTC – Around the World Quiz

Quiz form registration link http://bit.ly/Oct2020Quiz

Followed by the Virtual Coffee Break.


WordPress 5.6 release schedule

  • Tuesday 20 October – WordPress 5.6 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. release 1
  • Tuesday 27 October – WordPress 5.6 Beta release 2
  • Monday 1 November – WordPress 5.6 Beta release 3
  • Tuesday 10 November – WordPress 5.6 Beta release 4
  • Tuesday 17 November – WordPress 5.6 Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 1
  • Wednesday 2 December – WordPress 5.6 Release Candidate 2
  • Monday 7 December – WordPress 5.6 Release Dry run
  • Tuesday 8 December – WordPress 5.6 Release

Agenda: Global Marketing Team Meeting 7 October 2020

Next meeting

The next meeting will take place on Wednesday 7 October 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

If you are reading this agenda on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites. 

If you are reading this from promotion in other Make Teams or are not yet active in the Marketing Team, there are details below of how you can get involved.

Agenda

In response to feedback, testing, and in trying to continue to make contributing more inclusive, we now include:

  • how you can get involved with particular tasks within the agenda on the Marketing blog
  • this and our other measures are aimed at helping people contribute async due to their timezone or other schedules, and for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) during the meeting
  • enable us to cover even more items during the weekly meeting and collaborations
  • provide a clear sign-post for new contributors and those coming back to the team after a break, and highlight the wide range of activities
  • enables other teams to get involved with, support and request help more easily
  • Thanks for all the feedback. Abha

Introductions and review of notes

  1. Welcome
  2. Attendance
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  3. A special welcome to new attendees
  4. Link to notes (including a review of draft summaries and actions in the Google document – thanks to @lmurillom and @meher for working on last week’s notes and the actions group for the follow-ups). 
  5. Quick peek into our daily lives

Task, working groups and team celebration

6. Celebration time – let’s celebrate our WordPress Marketing accomplishments! 

This is where we also include highlights from what team members have been doing related to marketing in the WordPress community.

Updates on tasks with deadlines in the next six weeks

7. International Day of Translation update

Plans can be found at: https://make.wordpress.org/polyglots/2020/09/09/lets-celebrate-international-translation-day-together/

Resources: Recording of the livestream of 30 September on YouTube.

Interviews and onboarding videos are being added to the channel. They will move to WordPress.tv later in the year.

Get involved: additional marketing and communications support is urgently needed to assist polyglots, reply in the Slack thread, below or initially contact @meher In the main marketing channel. To get involved with onboarding videos, contact @OGlekler in the channel.

8. WordPress Learn Platform update

9. WordPress Meetups promotions for October & November 2020

Update from team member: @lmurillom

Get involved: You can help amplify the social media promotions by retweeting/ sharing our posts which can be found on the WordPress Marketing Team’s LinkedIn page, and in other channels – search #OnlineWPMeetup . In the future, we will also be using the #OnlineWPMeetupNews to help MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizers who have replied to our survey. We will be continuing to work with @HariShankar on this in the community team.

Can you help with this curation and writing task? Contact @lmurillom on the Global WordPress #Marketing Slack channel.

10. Sustainability marketing/ promotion to WordCamps and Meetups update

Nothing further to report, waiting on other teams. Thanks.

11. WordPress releases marketing resources

Update from team member: @yvettesonneveld

We have had several planning meetings regarding the WordPress 5.6 About Page and Release Post. 

If you have some understanding of WordPress releases, we would love for you to help us decide what features and benefits should be highlighted in these pieces of content. 

You can do that either as a reply to the ticket:

Go to WordPress 5.6 About Page ticket on Trac.

Because we know not everyone comfortably uses / posts on TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/., we have also created a Google Form survey. It is quite self-explanatory

Go To survey.

Get involved: do you understand the release process, can easily explain trac tickets or are a developer with a strong interest in marketing and communications? Contact @webcommsat and @oglekler

Comment on the Marcomms form to help the planning of the About Page for 5.6 or add your suggestions directly on Trac. The deadline is xxx.

12. Diverse speaker training working group promotions for October 2020

Update from team member: @lmurillom

Get involved: Can you help amplify the social media promotions? Search #WPDiversity on the WordCamp on TwitterWordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages. 

13. Staying Connected events and activities – latest diary dates

Reminder of shared calendar and how to use it: from @oglekler

Updates on socials from: @meher 

Collaborations

14. Collaboration time

  1. Video conferencing call to support collaboration on International Day of Translation tasks (from 16:00 UTC)
    We will use Google Meet with live captioning if needed, Slack,  and Google Docs. A link to the Meet session will be shared on the Slack Channel.

Any other business/ awareness of other related Make WordPress tasks

15. AOB 

You are always welcome to suggest ideas for inclusion at a future meeting to one of the team reps. Ideally by the Monday before the meeting.

The meeting will be formally closed at the end of all the collaborations sessions on Wednesday. 

Diary dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.

Thursday 8 October 2020, 13:00 UTC – Learn.WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ meeting.

Thursday 8 October 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @oglekler or @marks99 know and we will use an appropriate tool.

Monday 12 October 2020, TBA – Planning and actions meeting, with a 10 minute coffee break drop-in for team members who are available.

Tuesday 13 October 2020, 19:00 UTC – WordPress Release 5.6 Marcomms planning meeting – let us (@MaryBaum @YvetteSonneveld @webcommsat ) know if you would like to suggest anything for this meeting of those co-ordinating the marketing.

Wednesday 14 October 2020, 5:00 UTC & 20:00 UTC CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Dev Meeting in Global WordPress #Core Slack channel.

Wednesday 14 October 2020, 14: 00 UTC – Global Marketing Team Meeting in Global WordPress #Marketing Slack channel.

Thursday 29 October 2020, Around the World Quiz – time tbc

Useful resources

#marketing-team

Agenda: Global Marketing Team Meeting 23 September 2020

Diary dates and forward planning as at w/c 21 September 2020. This will be updated after the meeting on 23 September.

Next meeting

The next meeting will take place on Wednesday 23 September 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

If you are reading this agenda on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites. 

If you are reading this from promotion in other Make Teams or are not yet active in the Marketing Team, there are details below of how you can get involved.

Agenda

In response to feedback, testing and in trying to continue to make contributing more inclusive, we now include:

  • how you can get involved with particular tasks within the agenda on the Marketing blog
  • this and our other measures are aimed at helping people contribute async due to their timezone or other schedules, and for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) during the meeting
  • enable us to cover even more items during the weekly meeting and collaborations
  • provide a clear sign-post for new contributors and those coming back to the team after a break, and highlight the wide range of activities
  • enables other teams to get involved with, support and request help more easily
  • Thanks for all the feedback. Abha

Introductions and review of notes

  1. Welcome
  2. Attendance
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  3. A special welcome to new attendees
  4. Link to notes (including a review of draft summaries and actions in the Google document – thanks to @chaion07 and @lmurillom for working on last week’s notes and the actions group for the follow-ups). 
  5. Quick peek in our daily lives

Task, working groups and team celebration

6. Celebration time – let’s celebrate our WordPress Marketing accomplishments! 

This is where we also include highlights from what team members have been doing related to marketing in the WordPress community.

Updates on tasks with deadlines in the next six weeks

7. Diverse speaker training working group promotions for September and October 2020

Update from team member: @nalininonstopnewsuk

Get involved: Can you help amplify the social media promotions? Search #WPDiversity on the WordCamp on TwitterWordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages. 

8. WordPress Meetups promotions for September and October 2020

Update from team member: @lmurillom

Get involved: You can help amplify the social media promotions by retweeting/ sharing our posts which can be found on the WordPress Marketing Team’s LinkedIn page, and in other channels – search #OnlineWPMeetup . In the future, we will also be using the #OnlineWPMeetupNews to help MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizers who have replied to our survey. We will be continuing to work with @HariShankar on this in the community team.

Can you help with this curation and writing task, contact @lmurillom on the main Marketing Slack channel.

9. Sustainability marketing/ promotion to WordCamps and Meetups update

10. WordPress Learn Platform update

11. WordPress releases marketing resources

Brief update on the 0embed and Facebook changes – via @yvettesonneveld

NOTE: more updates on release-related marketing will continue after the meeting at 15:30 UTC, 23 September 2020.

Get involved: do you understand the release process, can easily explain tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. tickets or are a developer with a strong interest in marketing and communications? Contact @webcommsat and @oglekler

12. International Day of Translation update

Plans can be found at: https://make.wordpress.org/polyglots/2020/09/09/lets-celebrate-international-translation-day-together/

Get involved: additional marketing and communications support is urgently needed to assist polyglots, reply in the Slack thread, below or initially contact @meher In the main marketing or polyglot-events channels.

13. Staying Connected events and activities – latest diary dates

Reminder of shared calendar and how to use it: from @oglekler

Updates on socials from: @meher 

Collaborations

14. Collaboration time

  1. HelpHub recategorization – final marketing feedback – update by @mikerbg
  2. Video conferencing call for those supporting tasks (from 15:15 UTC)
    We will use Google Meet with live captioning if needed, Slack, Make WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and trac, GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ and Google Docs
    More on our Questions and Answers work to help promote WordPress Releases

Any other business/ awareness of other related Make WordPress tasks

15. AOB 

You can also suggest to one of the team reps by the Monday before the meeting if you have an idea for inclusion at a future meeting.

The meeting will be formally closed at the end of all the collaborations sessions on Wednesday. 

Diary dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.
Monday 21 September 2020, 12pm UTC – Planning and actions meeting, with 10 minute coffee break drop-in for team members who are available.

Tuesday 22 September 2020, 19:00 UTC – WordPress Release 5.6 Marcomms planning meeting – let us (Mary, Yvette and Abha) know if you would like to suggest anything for this meeting of those co-ordinating the marketing.

Thursday 24 September 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @oglekler or @marks99 know and we will use an appropriate tool.

Friday 25 September 2020, 12:00 UTC – Learn WordPress marcomms meeting

Friday 25 September 2020, times tbc Translation week update

Monday 28 September 2020, 19:15 UTC: Marketing releases and social media updates and drop-ins translation week marketing

Tuesday 29 September 2020, 19:00 UTC – WordPress Release 5.6 Marcomms planning co-ordinations meeting – let us (Mary, Yvette and Abha) know if you would like to suggest anything for this meeting of those co-ordinating the marketing.

Wednesday 30 September 2020, 14:00 UTC Global Marketing Team Meeting will be devoted to supporting the WordPress Translation week celebrations. Help is needed all day on Wednesday please and for part of the day on Sunday 4 October 2020.

Thursday 1 October 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. We also hold short coffee breaks on Monday and Tuesday to be inclusive of other timezones when we have enough demand and a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. is available. These are posted on the marketing channel on Slack. Please feel free to come along. They normally are at the beginning of collaboration sessions.

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open 
  • Closing date – extended to 30 September 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Useful resources

#marketing-team

Agenda – Global Marketing Team Meeting, 12 August 2020

Diary dates and forward planning as at w/c 12 August 2020.

Next meeting

The next meeting will take place on Wednesday 12 August 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

If you are reading this agenda on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites. 

If you are reading this from promotion in other Make Teams or are not yet active in the Marketing Team, there are details below of how you can involved.

Agenda

Introductions and review of notes

  1. Welcome
  2. Attendance
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  3. A special welcome to new attendees
  4. Link to notes (including a review of draft summaries and actions in the Google document – thanks to @meher for working on last week’s).
  5. Quick peek in our daily lives

Task, working groups and team celebration

6. Celebration time – let’s celebrate our WordPress Marketing accomplishments! 

This is where we also include highlights from what team members have been doing related to marketing in the WordPress community.

Updates on tasks with deadlines in the next six weeks

7. Onboarding videos 

These videos are being added to the WordPress Contributor Day Handbook on GitHub.

Update from co-ordination team member: @OGlekler

Get involved:
– if you have a strong presenting voice and can help with doing voiceovers and liaise with your local GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. on translated captions for these screen recording videos, please contact @webcommsat@OGlekler or @marks99
– find examples of the video guides we are working on to help new contributors set up accounts on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Make WordPress Slack.

7. MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. marketing updates

Update from co-ordination team member: @meher and @lmurillom

Get involved: If you are a Meetup organizer, please fill in our survey to help us help you in your marketing. Can you promote this to organizers in your network or locale?

8. Marketing team feedback on the Help Hub recategorization

Update from co-ordinating: @mikerbg
Trello card

9. Diverse speaker training working group promotions for August and September 2020

Update from co-ordinating team member: @webcommsat, @nalininonstopnewsuk

Get involved: Can you help amplify the social media promotions? Search #WPDiversity on the WordCamp on TwitterWordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages.

10. WordPress 5.5 Q&As and marketing resources

NOTE: more detailed collaboration meeting will take place at 15:15 UTC, 12 August 2020.

Update from co-ordinating team members: @webcommsat , @vimes1984

Get involved: can you assist in this work? Contact @webcommsat and @oglekler

11. Staying Connected events and activities – latest diary dates

New shared calendar update: from @webcommsat and @oglekler

Updates on socials from: @meher and @nalininonstopnewsuk

Collaborations

12. Collaboration time

  • Diverse Speaker Training Workshop – let’s write some social media messaging
  • Video conferencing call for those supporting the Q&A tasks (from
    15:15 UTC
    )
    Will be tasks lead @webcommsatsat – we will use Google Meet with live captioning if needed, Slack, Make WordPress.org coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/., GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ and Google Docs
    More on our Questions and Answers work to help promote WordPress Releases

Any other business/ awareness of other related Make WordPress tasks

13. AOB 
You can also suggest to one of the team reps the day before the meeting if you have an idea for inclusion at a future meeting.

The meeting will be formally closed at the end of the collaborations session. 

Diary dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.

Thursday 13 August 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @webcommsat or @marks99 know and we will use an appropriate tool.

Monday 17 August 2020
– 6.15pm/ 18:15 UTC- – Marketing Q&As and social media for WordPress 5.5.

Wednesday 19 August 2020, 14:00 UTC Global Marketing Team Meeting. 
This will be followed by 15:15 UTC meeting on video continuing collaborations relating to the Q&As and Meetup resources.

Thursday 20 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. 

Thursday 27 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video.

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open 
  • Closing date 31 August 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Wednesday 26 August 2020, 15:30 UTC – fun social quiz for the team, organized by @majaloncar

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meher and promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Useful resourcesThanks

#marketing-team

Q&As to help promote 5.5

The Global Marketing Team is currently working on a project to support the upcoming WordPress 5.5 Release. We have been bringing together questions from developer feedback and answering them in a document for each significant feature to be introduced in the forthcoming WordPress 5.5 release.

With a group of developers and communications people in the team, we are answering questions to the following changes in WordPress 5.5, based on the available information:

  • Lazy loading
  • Auto-update for plugins and themes 
  • jQuery
  • Image editor
  • XML sitemaps
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ update
  • BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. directory repository

If you want to help with these topics or want to contribute, join the #marketing channel or reach out directly to the following people in the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: @nullbyte, @vimes1984, @abhanonstopnewsuk

Please be aware that there has already been significant work into the documents in a tight timescale, and we might not be able to include your ideas at this stage. Reach out to us first before you put work into these topics.

The final documents will be handed over to the documentation team to publish them on the developer hub.

We will be working on a end-user centred Q&A after the developer one, incorporating typical questions as users start to use the latest release and its features.

#5-5

Support for new contributors to marketing

WCEU 2020 logo
WCEU 2020

In the run up to WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. 2020, the Marketing Team will be running support and onboarding sessions. We’ve also made a video to help attendees sign-up for some of the tools ahead of the day.

The event for WordPress contributors at WCEU will take place on Thursday 4 June 2020. Tickets for the contributor event went live today on the WCEU 2020 website.

Onboarding support is a way for newer contributors to discover the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. WordPress project and its Marketing Team, learn about the tools used and find ways to get involved. The support sessions will include help to:

  • create a WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ ID (video also available below)
  • set up SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., update your profile and join the Make WordPress Marketing channel. Slack is an instant messaging and collaboration tool used by the teams that ‘make’ WordPress
  • set up a Google username you would like to use for contributing to the project
  • use Google Docs collaboratively

During every Marketing Team weekly meetings there is an opportunity to welcome new contributors and to help them get started. The global Marketing Team meets on Wednesdays at 14:00 UTC in #Slack. Attendees who would like to contribute to the marketing area at WordCamp Europe (WCEU) are also welcome to come along.

More resources to help you get started using the tools in the Marketing Team Handbook.

Come and meet the Marketing Team sessions

You can join these informal, onboarding support sessions on:

  • (Monday 11 May 2020, 19:30 UTC)
  • (Tuesday 12 May 2020, 15:00 UTC)
  • Monday 25 May 2020, 19:30 UTC
  • Tuesday 26 May 2020, 15:00 UTC
  • Wednesday 3 June 2020, 14:00 UTC – usual Marketing Team meeting held on Slack
    • this will focus on any remaining support needed to help WCEU Contributor Day attendees and final preparations With volunteers. Event attendees will be welcome to join too
  • Wednesday 3 June 2020, 15:00 – 15:30 UTC – online meeting for volunteers/ those supporting marketing team onboarding at WCEU. This will be held on Zoom.

Videos to help you set up WordPress.org and Slack ID

Who can come to these sessions?

These help sessions will be aimed at:

  • WCEU Contributor Day attendees who would like to contribute to the project’s Marketing Team
  • individuals who have recently joined the team – this is not limited to those who will be going to WCEU
  • longer term contributors who would like a refresher on the tools
  • more experienced contributors who want to help others who are new to the team

It will be a great way to come and meet team members.

There will be a sign-up list for each session to help us plan volunteer numbers and the use of video conferencing tools. This will also help us prepare assistance on particular tools.

As with all contributing events, we want to help make the WCEU Contributor Day experience positive and useful. We’re building on the set up we have used for other contributor events and feedback. This blog will be updated as the team has more details.

How do I offer to help with onboarding?

If you are an existing marketing contributor, please do connect with me or in the #marketing channel on Slack. As this year’s WCEU Contributor Day will run for five hours online, we will need to do more support on tools in advance. We’re keen to welcome even more team members to assist with this. You don’t need to be active on current tasks to help with onboarding, just experienced with helping others set up the tools we use.

Useful resources

We will add to this in the coming week.

Discover why contributing to WordPress benefits everyone

Contributor, WordPress Jargon glossary

Updates from the Marketing Team (22 April 2020)

How individuals contributed to the WordPress.org Marketing, WCEU 2019

Why your company should consider contributing to WordPress

#contributor-day #WCEU

#wceu-2020

Marketing feedback on the new user documentation

Background

The Documentation team recently published a plan for re-categorizing the user documentation to reflect modern user experience. Documentation is maintained manually by contributors and it is being moved from the old Codex. The structure is 17 years old and as WordPress develops and grows, the categories that worked 5 or 10 years ago are not necessarily the same that work now.

Please read the full blog post here: https://make.wordpress.org/docs/2020/06/22/exploration-of-a-new-classification-for-user-documentation/ 

Marketing Team Objectives

The Global Marketing Team was looking to support this initiative by reviewing the current plan and documentation and provide feedback in two main areas:

  • We reviewed the “pillars,” or main components of the organization for articles
  • We reviewed the “audience segments” or user avatars for the new organizational scheme

To this end, we met with the Documentation team and had a number of collaboration meetings within the Marketing team. To assist with this effort we also compiled some material relating to current audience interest and search activity for WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/

Creating a baseline for the user activity

As mentioned in the initial post from the Documentation Team, the organization of the HelpHub has remained largely unchanged since its inception, and this also impacts the Search Engine effectiveness of WordPress.org. Essentially, there needs to be some further content organization and naming conventions to reflect what people are searching for. 

We started by looking at the search interest for WordPress and compared that with other web platforms. We compared the keywords that WordPress is currently ranking for, and compared those with the overall search trends to look for gaps or weaknesses in our current coverage. 

Across a number of identified keywords, WordPress ranks much lower than we would expect. Other platforms have been pursuing these keywords and outrank us. Accordingly, one of our objectives was to identify opportunities to be more visible in these areas. 

Recommendation for the Pillars

Discussing the recommendations for the Pillars, we focused on this request from the original post: Categories should be descriptive enough to quickly answer the question: “where does this article go?” 

We built upon this request and approached the suggested organization by seeking to clearly answer those questions, but also do so in a way that matches how our users search for information. This is primarily focused around using the voice of the user when organizing content and matching articles to the search terms users are actually searching for.

Recommendations for where the content should live

We spent significant time discussing our recommendation for where content should live, and we attempted to balance the following objectives:

  • we suggest the content to be easily accessible during a release so that all enhancements, changes, or fixes are visible from a central location. 
    • suggest this could be accomplished by adding a tag to each piece of content to signify its release version. For example, a feature published in 5.3 would have an associated tag
    • recommend creating a page where all of the content for a release can be viewed. In the above example, we would have a page showing all content tagged with 5.3. 
    • the idea is: the “latest version/current release” menu categoryCategory The 'category' taxonomy lets you group posts / content together that share a common bond. Categories are pre-defined and broad ranging./section will contain all content tagged with the most recent release, in this case, 5.5. We would have a filterFilter Filters are one of the two types of Hooks https://codex.wordpress.org/Plugin_API/Hooks. They provide a way for functions to modify data of other functions. They are the counterpart to Actions. Unlike Actions, filters are meant to work in an isolated manner, and should never have side effects such as affecting global variables and output. for every version (for historical purposes), but the most recent one would just be labeled ‘Current’.  The new Question and Answers content would be in a subsection within this category.
  • we recommend that the content primarily be organized under the pillars listed below. For example, content relating to a new feature on Media could be added under the “Add photos to your website” category. 
    • using tags will allow us to avoid duplicate content
    • the “pillar” will be the canonical home for the content

Pillars and organization recommendations

This section includes the outlined list of our recommendations for the Pillars, Dev release content, and Question and Answers type content. 

  • HelpHub
    • Version 5.5 (latest version)
      • Version 5.5 Questions and Answers (Q&A)
      • All versions (when we have them)
        • Version 5.6
        • Version 5.7
    • Q&A (all information from Q&A by topics, for example for 5.5)
      • Auto-updates
      • BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. patterns
      • Block directory
      • jQuery in WordPress coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.
      • Lazy-loading
      • etc.
  • Getting Started with WordPress
    • Add your domain name
    • How to find a web host
    • How to Install WordPress
  • Creating your Website
    • Using the website builder
  • Customizing your Website
    • Find a theme
    • Add your logo
    • Create a form
  • Creating a Shop
    • Add eCommerce products
    • Customer mailing list
  • Adding and Editing Content
    • Create a blog
    • Create a portfolio
    • Add photos to your website
    • Add video to your website
    • Create a website landing page
    • Add a website slider
  • Publishing Content
    • Publish articles in multiple languages
  • Getting Found Online
    • Connecting to Social Media
    • WordPress SEO
  • Maintaining your Website
    • Website updates
    • Website backups
    • Website caching
  • Securing your Website
    • Add an SSLSSL Secure Socket Layer - Encryption from the server to the browser and back. Prevents prying eyes from seeing what you are sending between your browser and the server. to your website
  • Website Troubleshooting

Some important caveats should be kept in mind when reviewing these suggestions. These are not intended to be exhaustive or a detailed mapping of the HelpHub categories and sub-categories. Instead, these suggestions should be viewed as high-level examples of naming conventions for the category pillars. 

Additional conversations in the future to discuss the more granular organization and naming conventions could be fruitful.

Feedback on Audience Segments

The Marketing team was also asked to provide any feedback regarding the audience segments, which are defined below.

  • New users looking for a CMS to build a website
  • Bloggers/website designers that want to customize a site
  • Content creators looking for content to write tutorials/posts
  • WordPress consultants that provide services to their clients

At this time, the Marketing team has no additional feedback regarding these segments. These are logical segments and reflect our current understanding of the HelpHub. There are opportunities to create and map with other existing granular lists in the future.

Next Steps

We will present and discuss our initial thoughts with the Documentation team, and have additional feedback conversations where needed. 

We also have suggestions for DevHub development and will be happy to work on this further.

Marketing Collaborators

Thanks to @mikerbg, @webcommsat, @OGlekler, @lmurillom, @meher, @yvettesonneveld, @nalininonstopnewsuk, @megphillips91 for working on this feedback. Thanks to @estelaris and @milana_cap from the documentation team for sharing information and explanations about this project, and collaborating with the Marketing Team on the question and answers type content.

Thanks also to those who attended one of the meetings on this topic to hear more about it including @yashwardhanrana, @joshuase, @ElizabethAnu, @chaion07, and members from the documentation team.

Global Marketing Team Meeting – 16 September 2020

Diary dates and forward planning as at w/c 16 September 2020. This will be updated after the meeting.

Next meeting

The next meeting will take place on Wednesday 16 September 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel. All welcome.

If you are reading this agenda on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites. 

If you are reading this from promotion in other Make Teams or are not yet active in the Marketing Team, there are details below of how you can involved.

Agenda

Introductions and review of notes

  1. Welcome
  2. Attendance
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  3. A special welcome to new attendees
  4. Link to notes (including a review of draft summaries and actions in the Google document). 
  5. Quick peek in our daily lives

Task, working groups and team celebration

6. Celebration time – let’s celebrate our WordPress Marketing accomplishments! 

This is where we also include highlights from what team members have been doing related to marketing in the WordPress community.

Updates on tasks with deadlines in the next six weeks

7. Diverse speaker training working group promotions for September 2020

Update from team members: @nalininonstopnewsuk and @lmurillom

Get involved: Can you help amplify the social media promotions? Search #WPDiversity on the WordCamp on TwitterWordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages. 

8. HelpHub Recategorization and inclusion of Q&As / releases type of content

9. WordPress 5.5 & 5.6 marketing and communications resources

Update from co-ordinating team members: @webcommsat , @nullbyte , @OGlekler

Get involved: can you assist in this work? Contact @webcommsat and @oglekler

10. Polyglot-related projects and marketing

a) International Day of Translation update

Get involved: additional marketing support needed to assist polyglots, reply in the Slack thread or initially contact @meher

b) Onboarding videos update

Get involved:

11. Staying Connected events and activities – latest diary dates

Reminder of shared calendar and how to use it: from @oglekler

Updates on socials from: @meher and @nalininonstopnewsuk

Collaborations

12. Collaboration time

  • Video conferencing call for those supporting the Meetups presentation on 5.5 (from 15:15 UTC)
  • We will use Google Meet with live captioning if needed, Slack, Make WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/.GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ and Google Docs

Any other business/ awareness of other related Make WordPress tasks

13. AOB 

You can also suggest to one of the team reps the day before the meeting if you have an idea for inclusion at a future meeting.

The meeting will be formally closed at the end of the collaborations session. 

Diary dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.

Thursday 17 September 2020, 17:00 UTC – Subtitling test for WPTV

Thursday 17 September 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @webcommsat or @marks99 know and we will use an appropriate tool.

Monday 21 September 2020
– 19:15 UTC: Marketing Q&As and social media for WordPress releases. 

Wednesday 23 September 2020, 14:00 UTC Global Marketing Team Meeting. Note, there will not be a collaboration session at 15:15 UTC on 2 September. It will be rescheduled to another day.

Thursday 24 September 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. 

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open 
  • Closing date 24 September 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Useful resources

#marketing-team

X-post: Let’s celebrate International Translation Day together

X-comment from +make.wordpress.org/polyglots: Comment on Let’s celebrate International Translation Day together

Agenda – Global WordPress Marketing Team meeting, 26 August 2020


Diary dates
 and forward planning as at w/c 24 August 2020. This will be updated after the meeting on 26 August.

Next meeting

The next meeting will take place on Wednesday 26 August 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

If you are reading this agenda on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites. 

If you are reading this from promotion in other Make Teams or are not yet active in the Marketing Team, there are details below of how you can involved.

Agenda

Introductions and review of notes

  1. Welcome
  2. Attendance
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  3. A special welcome to new attendees
  4. Link to notes (including a review of draft summaries and actions in the Google document – thanks to @yvettesonneveld for working on last week’s). 
  5. Quick peek in our daily lives

Task, working groups and team celebration

6. Celebration time – let’s celebrate our WordPress Marketing accomplishments! 

This is where we also include highlights from what team members have been doing related to marketing in the WordPress community.

Updates on tasks with deadlines in the next six weeks

7. Diverse speaker training working group promotions for August and September 2020

Update from co-ordinating team members: @nalininonstopnewsuk and @lmurillom

Get involved: Can you help amplify the social media promotions? Search #WPDiversity on the WordCamp on TwitterWordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages. 

8. WordPress 5.5 Q&As and marketing resources

NOTE: more detailed collaboration will continue after the meeting at 15:15 UTC, 26 August 2020.

Update from co-ordinating team members: @webcommsat , @nullbyte , @OGlekler

Get involved: can you assist in this work? Contact @webcommsat and @oglekler

9. International Day of Translation update

Get involved: additional marketing support needed to assist polyglots, reply in the Slack thread or initially contact @meher

10. Staying Connected events and activities – latest diary dates

Reminder of shared calendar and how to use it: from @oglekler

Updates on socials from: @meher and @nalininonstopnewsuk

Collaborations

11. Collaboration time

  • Diverse Speaker Training Workshop – let’s write some social media messaging
  • Video conferencing call for those supporting the Q&A and social media preparation tasks (from 15:15 UTC)
    We will use Google Meet with live captioning if needed, Slack, Make WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/.GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ and Google Docs
    More on our Questions and Answers work to help promote WordPress Releases

Any other business/ awareness of other related Make WordPress tasks

12. AOB 

You can also suggest to one of the team reps the day before the meeting if you have an idea for inclusion at a future meeting.

The meeting will be formally closed at the end of the collaborations session. 

Diary dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.

Thursday 27 August 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @webcommsat or @marks99 know and we will use an appropriate tool.

Monday 31 August 2020
– 19:15 UTC: Marketing Q&As and social media for WordPress 5.5. 

Wednesday 2 September 2020, 14:00 UTC Global Marketing Team Meeting. Note, there will not be a collaboration session at 15:15 UTC on 2 September. It will be rescheduled to another day.

Thursday 3 September 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. 

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open 
  • Closing date 31 August 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Wednesday 26 August 2020, 17:00 UTC (NEW TIME) – fun social quiz for the team, organized by @majaloncar

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meherand promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Useful resourcesThanks

#marketing-team

X-post: External Linking Policy – Doodle for New Approach Discussion via Zoom

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Agenda – Global marketing team meeting – Wednesday 19 August 2020

Diary dates and forward planning as at w/c 17 August 2020.

Next meeting

The next meeting will take place on Wednesday 19 August 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

If you are reading this agenda on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites. 

If you are reading this from promotion in other Make Teams or are not yet active in the Marketing Team, there are details below of how you can involved.

Agenda

Introductions and review of notes

  1. Welcome
  2. Attendance
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  3. A special welcome to new attendees
  4. Link to notes (including a review of draft summaries and actions in the Google document – thanks to @lmurillom for working on last week’s). 
  5. Quick peek in our daily lives

Task, working groups and team celebration

6. Celebration time – let’s celebrate our WordPress Marketing accomplishments! 

This is where we also include highlights from what team members have been doing related to marketing in the WordPress community.

Updates on tasks with deadlines in the next six weeks

7. Marketing team feedback on the Help Hub recategorization

Update from co-ordinating: @mikerbg 
Trello card

8. Diverse speaker training working group promotions for August and September 2020

Update from co-ordinating team member: @webcommsat@nalininonstopnewsuk

Get involved: Can you help amplify the social media promotions? Search #WPDiversity on the WordCamp on TwitterWordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and share the messages. 

9. WordPress 5.5 Q&As and marketing resources

NOTE: more detailed collaboration will continue after the meeting at 15:15 UTC, 19 August 2020.

Update from co-ordinating team members: @webcommsat , @vimes1984

Get involved: can you assist in this work? Contact @webcommsat and @oglekler

10. Staying Connected events and activities – latest diary dates

New shared calendar update: from @webcommsat and @oglekler

Updates on socials from: @meher and @nalininonstopnewsuk

Collaborations

11. Collaboration time

  • Diverse Speaker Training Workshop – let’s write some social media messaging
  • Video conferencing call for those supporting the Q&A tasks (from
    15:15 UTC
    )
    Will be tasks lead @webcommsatsat – we will use Google Meet with live captioning if needed, Slack, Make WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/.GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ and Google Docs
    More on our Questions and Answers work to help promote WordPress Releases

Any other business/ awareness of other related Make WordPress tasks

12. AOB 

You can also suggest to one of the team reps the day before the meeting if you have an idea for inclusion at a future meeting.

The meeting will be formally closed at the end of the collaborations session. 

Diary dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel. We are keen to try and help and promote inclusion and diversity in the team.

Thursday 20 August 2020, 19:30 UTC – Virtual Coffee Break on video conferencing. If you need live captioning to participate, please let @webcommsat or @marks99 know and we will use an appropriate tool.

Monday 24 August 2020

– 09:00 UTC: Notes and planning working group meeting
– 19:15 UTC: Marketing Q&As and social media for WordPress 5.5.

Wednesday 26 August 2020, 14:00 UTC Global Marketing Team Meeting. 
This will be followed by 15:15 UTC meeting on video continuing collaborations relating to the Q&As and MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. resources.

Thursday 27 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. 

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open 
  • Closing date 31 August 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Wednesday 26 August 2020, 15:30 UTC – fun social quiz for the team, organized by @majaloncar

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meherand promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Useful resourcesThanks

#marketing-team

Notes – Global Marketing meeting 12 August 2020

Introduction

Publishing for @lmurillom.
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. This is part of our diversity and inclusion support within the team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

@mikerbg, @OGlekler, @lmurillom, @swetabhsuman8, @nalininonstopnewsuk, @maedahbatool, @webcommsat, @nullbyte, @antialiasfactory, @MegPhillips91, @harryjackson1221, @Yashwardhanrana, @carike, @vimes1984, @annezazu, @majaloncar

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group from Friday evening and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @meher for doing last week’s notes. Thanks to @lmurillom for stepping in for this week to cover illness of one of our colleagues.

How can I help?

You can volunteer to help with note-taking for one of the future meetings. We currently have a rota here. Please note that the initial draft is needed by the end of Friday each week.
Action: Contact @lmurillom if you have been in the team for a while and would like to take part with this.

Welcoming New Contributors 

New Attendees welcome thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1597241415440900 

We have new people on our channel and are happy to welcome @Luis @Asia Ryćko-Bożeńska @Davinder Singh Kainth @Taha D @udit mehra @Trish Brumett @Saad Sharif Ahmed @Venkat .
Action: contact @maedahbatool if you would like some help in getting started and to add your name to the next onboarding event list.

Tasks, Working Groups, and Team Celebration

Celebrations

Let’s give a shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • @nalininonstopnewsuk, @webcommsat, @lmurillom, and the marketing team were highlighted by the community team for our work on messaging and marketing of the diverse speaker workshops.  
  • With WordPress 5.5 released last night, we have asked for space in September’s MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. newsletter and Month in WordPress for another promotion of the Online Meetup Marketing survey. We are getting a lot of responses from different organizers about how we can help to market their chapter programs and recruit attendees.
  • The amazing number of hours from @OGlekler, @vimes1984, @nullbyte, @annezazu, and @desrosj for working alongside @webcommsat on the Q&As for the 5.5 release. And to all who have contributed and continue to do so. A big shout out to the WordPress Release Squad too and Marcomms team lead by @marybaum and including marketing team members @webcommsat and @yvettesonneveld
  • @webcommsat (@abhanonstopnewsuk on Slack) is mentioned as a Noteworthy Contributor to the WordPress 5.5 release. She is leading a number of the new communications initiatives including the Question and Answer work and is always highlighting our team.
  • @majaloncar for all her support across the onboarding and marketing tasks
  • A lot of meeting organizers have been in touch with the marketing team and thanked us for our efforts in marketing their meetup chapter and continuing to promote the survey to a larger audience.

Task Updates – deadlines in the next six weeks

Onboarding videos 

Update provided by @OGlekler

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

Thanks to @OGlekler for continuing to help progress this ongoing task. 

Waiting to be published:

  • Norweigan@Martin Owren has completed and will be merged this week.
  • Bangla@technocrews made the captions and we are waiting for GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. to progress
  • Brazilian Portuguese@felipeloureirosantos in progress
  • Italian — in progress
  • Bulgarian —  @mmikov completed the translation, we will check with GTE and then progress.
  • Macedonian –  @Georgij has finished, we will check with GTE and then progress
  • Persian – @antaliasfactory has volunteered for Persian
  • Hindi@rahuldsarker has been working hard but facing some technical issues with rendering the onboarding video, which is being looked at with his colleagues from WordPress.tv. Hopefully, we should get the video out soon.  

How can I help?

If you have a strong presenting voice and can help with doing voiceovers and liaise with your local GTE on translated captions for these screen recording videos, please contact @webcommsat, @OGlekler, or @marks99

Online Meetups Marketing Survey and Social Promos

  1. Survey update provided by @meher  

Trello Card:  https://trello.com/c/oP3Sj8N1 

  • With the focus on WordPress 5.5 released last night, @webcommsat has asked for space in both the September 2020 Meetup newsletter and Month in WordPress for another promotion of the survey.
  • We continue to promote the survey to help the meetup chapters for their events. We have received considerable informal feedback and useful questions relating to promotion opportunities.
  • If you are a Meetup organizer, please fill in our survey to help us help you in your marketing: https://docs.google.com/forms/u/1/d/e/1FAIpQLSc_dzMWFmK7QG_wPp-usOEME7r2ojpR4ScGO3D8jgW9flJurA/viewform 

2. Social media promotion update provided by @lmurillom

Trello Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

  • #OnlineWPMeetup Social promos are currently updated but in danger of falling behind. We are actively recruiting contributors for this task.

How can I help?

HelpHub Recategorization

Update provided by @mikerbg (@miker on Slack)

Trello Card: https://trello.com/c/4jA1zpyB 

  • We had productive collaborations the past two weeks and spent some time looking at how this can impact the strategic SEO for WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/.
  • We have a target of Friday, August 14, to provide consolidated feedback to the HelpHub team. @mikerbg is currently working on that feedback and will share it with the rest of the marketing team soon.

How can I help?

  • If you have feedback, please feel free to contribute to either this Slack thread or as comments on the Trello card or documents (linked on the card).

Diverse Speakers Workshops

Update provided by @Nalini (@nalininonstopnewsuk on Slack), @webcommsat (@abhanonstopnewsuk on Slack) 

Trello Card: https://trello.com/c/eNghs0YZ 

We have been working for weeks with the Diversity Speaker Outreach program led by @jillbinder, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  

  • With the demands of 5.5 release on many of our working groups (thank you to everyone who has worked so hard for weeks from the team and wider), we have some tight deadlines for next week’s events.
  • We are measuring how effective the marketing team is able to be in amplifying and targeting messages.

How can I help?

We need people who are familiar with writing social media for organizations to help and we have some tight deadlines.

Are you experienced at writing social media messages for organizations or campaigns? Come and collaborate on the next batch of social media draft posts. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.

You can also help by amplifying social media promotions. Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

WordPress 5.5 Release Q&As and Promos

Update provided by @meher, @webcommsat 

Trello Card: https://trello.com/c/v5cveanV 

We are working on a pilot project to support the WordPress 5.5 Release. We’ve brought together questions from developer feedback and answered them in a document for each significant feature to be introduced in the WordPress 5.5 release.

  • A big round of applause for all the hard work done by @webcommsat (@abhanonstopnewsuk on Slack), @nullbyte, @vimes1984, @OGlekler, @lmurillom and all the others who have contributed in getting the Q&As for 5.5.
  • The Q&As for Devs are at the final fact-checking stage.
  • We are now working as a priority on 5.5 Q&As for nontech users
  • The Meetup promotions about 5.5 include slides which we are working on. 

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for nontech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you’d like to help.
  • The Meetup promotions regarding the 5.5 release include slides we have been asked for. If anyone else is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) as soon as possible.

Staying Connected events and activities

New shared calendar update: from @webcommsat and @oglekler

Updates on socials from @meher and @nalininonstopnewsuk

  1. Entries for the Poetry Challenge are open. Closing date 31 August 2020, 17:00 UTC. 
  2. We have a Coffee Break on Thursday 20 August 2020, at 19:30 UTC.
  3. Fun social quiz on Wednesday 26 August 2020, 15:30 UTC organized by @majaloncar 
  4. Other dates in the agenda are at https://wp.me/p72A3H-HX 

How can I participate?

  • To find out more about our social activities join the Marketing Channel on Make WordPress Slack.

Collaborations

Diverse Speaker Workshops

Presenter for social media training session: @webcommsat (@abhanonsteopnewsuk on Slack)

Trello Card: https://trello.com/c/eNghs0YZ 

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher
Task:  We’re working with the Diversity Speaker Outreach program, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  We have some tight deadlines for next week’s events and need to finalize the social media messages.

How can I help?

  • We need people who are familiar with writing social media for organizations to help and we have some tight deadlines. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.
  • You can also help by amplifying social media promotions. Search #WPDiversity on the WordCamp on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

Collaboration on 5.5 Q&As 

Presenter: @webcommsat (@abhanonstopnewsuk on Slack)

Trello Card: https://trello.com/c/v5cveanV  

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher

We have a collaboration focusing on Q&As for 5.5 at 15.15 UTC.

Task: We are working on a pilot project to support the WordPress 5.5 Release. We have brought together questions from developer feedback and answered them in a document, and are now looking towards the non-tech end-user Q&As.

  • We are formatting the non-tech user Q&As and linking out to the corresponding final Dev Q&A document.   
  • @OGlekler will co-lead the segmenting the Marketing contributor base, in order to determine how many Devs we have, and specifically what kind of WordPress development they specialize in. This will help us in all upcoming marketing collaborations where Dev input is needed.
  • We need to work on the presentation on 5.5 for Meetups, adding a few items to Nemanja’s PowerPoint, and learning about what other information the Meetups need. Task co-ordinator: @vimes1984

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for non-tech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you would like to help.
  • The Meetup promotions regarding the 5.5 release include slides wHi hi have been requested. If anyone is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler as soon as possible.

Translation Day Mini Event – dzo

Briefing by: @ugyensupport (@Ugyen on Slack)

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalininonstopnewsuk, @meher

Task:

  • @ugyensupport is organizing the mini translation day for the Dzongkha language, locale “dzo”, aiming for it to be in September, but the date to be confirmed.
  • It would be in two parts: 1 hour on a Zoom meeting and 2 hours collaborating on Slack.  
  • For the Dzongkha language, @ugyensupport will find a volunteer to translate, record voice, and merge with the original onboarding video for Slack and Make WordPress. @OGlekler will be available to give guidance on this.
  • We cannot use Translation day graphics to avoid confusion. Instead, we will use graphics that were produced for the Italian mini-event.
  • @MegPhillips91, @lmurillom, @OGlekler, @webcommsat will work on delivering the marketing pack for this event and linking it with other events on the day. Abha is liaising with @nao in Polyglots.
  • @ugyensupport needs to present certain information to be specified additionally before the event and identify new and experienced contributors for interviews(men and women). 
  • @rahuldsarker is planning to have a similar event in India at the same time. This will help to get more impact on social media.
  • Note 1: We need to plan ahead, if we are going to have a 24 hour Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in the autumn/ winter, there may be a second translation event promotion to support the Polyglots teamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/.
  • Note 2: The marketing team does not handle support for Sponsorships for these events. 

How can I help?

Next meeting

Wednesday 19 August 2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you were in the Marketing Team meeting and are unsure of how to get started to contribute to the project, contact @maedahbatool to add your name for the next New Contributors Onboarding meeting, likely to be in mid-September 2020.