Marketing Team Notes – November 14, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @bridgetwillard

Meeting attended by@bridgetwillard @mcdwayne, @coachbirgit, @siobhanseija, @jenblogs4u, @maedahbatool, @joelobo

Last Week’s Successes

Task Lead Updates

New Business


Marketing Team Notes – November 07, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @siobhanseija

Meeting attended by: @gidgey, @mcdwayne, @miker, @harryjackson1221, @maedahbatool, @jenblogs4u, @westcounty.media, @coachbirgit, @abhanonstopnewsuk, @siobhanseija, @joelobo

Celebrations

  • @coachbirgit: Thanks to last week’s conversation, the local German team created a dedicated Trello board and Drive folder.
  • @abhanonstopnewsuk has been talking to a lot of WP agencies about filling in the case study survey. A lot of positive reactions!

New Person Thread

  • @gidgey would like to reiterate that work can (and should) be done outside of the meeting. If you cannot attend, that doesn’t mean you cannot contribute!

Task Lead Updates

Write a “How to Create a WordPress Business Website” Guide on WP Marketing

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

Task Lead: @joelobo and @abhanonstopnewsuk

Status: Red Circle

  • @gidgey feels this is probably too long (2600+ words), that’s too much copy to get accepted to WP.org. Might be publishable as is on the Marketing blog.
  • @abhanonstopuk says publishing on the marketing blog is fine and isn’t clear yet about what it means to add it to the trac board for Meta. @joelobo asks if they need to work on a landing page for dot org as well?

Case Study for Land Trust Alliance by 2 Dogs Media

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

Status: Red Dot

  • @gidgey has pinged @goldsteinmedia for this card, as they were looking for a task to pick up. @abhanonstopnewsuk offers to add it to the list to work on at WC Milan.

Social Media Poster Template for Contribution Event

Trello Linkhttps://trello.com/c/XHr8V12s/217-social-media-poster-template-for-contribution-events

Task Lead: @abhanonstopnewsuk (marketing) and @zetaraffix (design)

  • @mcdwayne would like to know what the goal of this card is. Is it making a Canva template?
  • @gidgey says it cannot be.
  • Cleared up by @abhanonstopnewsuk and @zetaraffix: they suggest the template to be on the Marketing Google Drive and a blog posted on the marketing blog. It’ll probably be a .psd (Photoshop file) that organizers can use to drop in pictures and hashtags, while using the incorporated branding. Abha and Raffaella are meeting in person soon, they’ll clear things up then.

Studio Z/Miedziak Regional News Site Case Study

Trello Linkhttps://trello.com/c/f7fOmYXI/202-need-more-info-studio-z-miedziak-regional-news-site-case-study

Status: Red Circle

  • @gidgey needs more information and has emailed Studio Z (again).

New business

  • @abhanonstopnewsuk has brought in some new cards from contributor days and marketing videos. They are in the wish list on Trello for anyone who wants to take them on.
  • @mcdwayne’s new card: sharing (i.e. on Twitter) the efforts of the WP Training team. He’s chosen a repository to share and the card is completed when that’s been tweeted about by marketing team members 10 times. See card: https://trello.com/c/ke6SpQWt/221-tweet-the-training-resource-wptrainingteam-choosing-and-installing-themes-10-times.
  • @joelobo sent in a question about attributing writers when we publish on the Marketing blog. There’s no way of adding users/giving more people access. Consensus: adding a line at the end of each blog stating who’s contributed to it. Important: it’s your own responsibility to add your name to a working doc, or you won’t be mentioned!

Other

  • The link to share the form for submitting a case study: https://docs.google.com/forms/d/e/1FAIpQLSe9cYQRDtJCcI1nphPTfO_Lb7qAGJP68l0_ceyj0uMNzOwI2g/viewform.
  • @gidgey registered http://bit.ly/SubmitWPCaseStudy as a vanity URL. This makes the link easier to remember and share!
  • @gidgey has a note: There are a lot of projects going on and we’d like to keep our done = ______ as concise and achievable as possible.
  • My request is that we only each lead one active Trello task at a time. Active = in progress.
  • This will help us from not being overwhelmed as task leads, not overwhelming the project leads and the Team Reps.
  • Can we, as a team, agree to this?
  • @gidgey also states: I’d also like to remind that done = will be one of the following 95% of the time.
  • done = published to our blog
  • done = uploaded to WordPress.TV
  • done = turned in Google Doc to another team

How to Create a Business Website with WordPress

Is having an online presence important or useful for your organization? Let’s talk about how to create a business website using WordPress.

Is having an online presence important or useful for your organization? Then creating a business website is one of the first steps you will take. It is one of the easiest and most cost-effective ways to find clients both locally and around the world.

So how do you actually create a website?  We will take you through the ten key steps.

First, let us look at why you should build your business website using WordPress.org

Why you should create your business website with WordPress

WordPress is one of the most trusted and used Content Management Systems (CMS) and platforms in the world. Reasons for choosing WordPress include:

  • 31% of all websites run on WordPress. With nearly two billion websites in the world, that is a lot of users putting their confidence in WordPress.
  • Websites small and large use WordPress. From personal blogs to large newsgathering sites like CNN, WordPress can handle all types of sites.
  • Get the look you want. You can create a unique style for your website by utilizing thousands of free and paid themes available for WordPress.
  • Huge community available to support you. WordPress users can access help and support from one of the largest Open Source communities consisting of developers, writers, editors, and designers. You will find no end to the amount of assistance available in the community’s support forum.

If you are a small business operating on a tight budget, using WordPress helps you build an online presence more easily. The WordPress Open Source CMS is free to download and use. You need to pay for your domain, hosting, and maintenance (if you choose to hire a developer).

You also have the option to join an amazing network of people by contributing to one of the WordPress groups. These groups are organized at https://make.wordpress.org/

Now that you have chosen WordPress to help run the website for your organization, we will explore what you will need to build it.

Create Your Domain Name and Business Email

A domain name is the website ‘name’ or the web address where users can visit your site, like www.yourcompany.com. There are a variety of top-level domains available. These can be country-specific and have a suffix like .com, .uk, .ie or represent the type of organization for example .biz, .org

Many domains will have an option for you to choose an email address which uses your website address, for instance, hello@yourcompany.com

An email address where prospective clients or customers can contact you is a vital part of having an online presence. It may not look as professional if you use a personal email address.

You can purchase a domain name through a domain name registrar. There are a number of registrars available. Each one is equipped with its own set of features and comes with a number of advantages and disadvantages. Once you have identified the one that fits your organization, you can pay to register your domain name for a set period, from a year to a maximum available from that particular registrar.

Domain Name Registrar

Many of the domain name registrars will also offer email addresses for your business at an additional cost. While you are viewing the benefits of each registrar it is a good idea to see which email package fits what you require based on the number of accounts you can create and amount of storage you might need.

Now that you have your name and contact details set up, it is time to think about exactly what you want from your website.

What does Your Website Offer?

It can be beneficial for an organization to have an online presence. But do you know what you want it to achieve?

A starting point is to consider what makes your offering unique. In other words, why will people want to buy your products or services? One of the best ways to do this is to write one clear sentence outlining your company’s value proposition.

The next step is to plan what your website will include. This can include text, images, selling or sign-up options. Make a list of the features and functionality you will need. Do you need an FAQ page to answer complex questions? What about a blog? Do you need an eCommerce option to make online sales? Do you need a contact form?

At the top of this list should be what you will include on your homepage. It can’t have everything so you will need to choose what elements are the most important to your organization. This can be by considering what will maximize customer conversions – whether that is for sales, leads, subscribers or anything else

This screenshot shows how you can add pages to your website using WordPress.

What is your branding?

A strong brand is important for businesses of all sizes. It improves recognition of your organization and fosters confidence in it which, in turn, can generate more repeat customers.

The first step is to design your logo which is consistent with your existing brand or helps you define one for your company. If you do not have an offline logo you can adapt for the web, you can either design one yourself using a graphic editors or hire a design agency or freelancer. The style and wording that form part of a logo are aimed at reflecting your business and its offerings. You will want your logo to reflect your company in a meaningful way and this can be discussed and developed as you explore what you want through the design process.

Another factor to take into account is your logo’s color — something you will also need to think about for the website as a whole. Different colors create different emotions for customers. Are you creating a youthful brand or one that is a bit more mature? Your color palette can help you develop and market your brand.

Web colors are different than the ones you work with offline. There are a number of online palette tools which can help you choose web-friendly and accessible colors, find schemes which are close to your printed publication ones, and better understand how different audiences may react to your choices.

How will you build your site?

There are two general approaches to building your business website — either doing it yourself or hiring a developer to help with part or the entire project.

If your knowledge of coding is mainly basic HTML and CSS, you can build your business website using WordPress or using a drag and drop WordPress page builder. Page builders allow you to customize much of your website without having to write complex coding yourself. However, while page builders are much more powerful nowadays, they still come with some limitations.

Page builders

The new WordPress Editor named Gutenberg has features aimed at supporting you in developing your website pages and posts through the use of blocks.

Gutenberg and WordPress


If you have limited time and would like to work alongside a web specialist, you can hire a developer, web designer, or a web content builder familiar with using the WordPress CMS. When hiring a developer, make sure they have have a track record of building reliable, fast websites, is aware of mobile-design and has an understanding of search engine optimization (SEO).

Who will host your website?

You will need a hosting space for your website. This is where the website will live.

Before selecting a host, carry out some research on what might best fit your organization’s needs. There are generally three main factors to consider when picking a host:
● speed
● customer support
● uptime

You can start by reviewing the hosts recommended by WordPress.org.

Hosting

What will your website look like?

Think about the look and feel you want to have for your website look and and how it is going to fit in or change your existing organization’s branding.

On WordPress you can browse through thousands of themes to select one which will help your website content stand out. In the Theme Directory, you can find out more about each theme, whether it is compatible with your version of WordPress and the experience of other users. Here are some factors to consider when picking your theme and theme provider:

● is it being regularly maintained?
● are other users of the theme satisfied with what it offers?
● does it support your chosen plugins?
● will it help make your website easier to find by search engines (more on this later)?

WordPress Theme Directory

What content will you add to your website?

Good content is what brings people to your website, stay there, and eventually make a purchase or build their relationship with your organization. This is why you will need to plan the information and how it is structured. Here are some things to think about:

  • What information do you want your customers to find on your homepage? In WordPress you have lots of options from a static homepage with a welcome message to a series of blog posts and sections showcasing your products or services
  • What will appear on the landing pages (the webpage visitors reach when they follow an external link to your website)?
  • What is the strategy for the type and style of your regular articles? These may be in the form of a blog or updates to your news pages
  • When creating content, think about how people will find your information when they are searching the internet (more on search engine optimization below).

How will your website be found?

How do you get people to find your site in the first place so that you can engage with them and encourage them to spend time on the content you are providing?

Developing a solid search engine optimization (SEO) strategy is vital. There are lots of good templates available which can be adapted for an organization’s needs and incorporate useful tips from members of the WordPress community. By following a SEO strategy, you will be helping potential customers find your website through their online searches, which in turn can improve your sales conversions and increase brand awareness.

There are two avenues you can go down to increase search traffic: paid or organic.

  • Paid search involves an advertising budget to increase a search engine result when someone types in a word or phrase.
  • Organic search is based on publishing content using good SEO practices.

An effective way to organically optimize your results is by researching “long tail keywords.” To illustrate, a shoe company may want to rank first for “shoes” as may thousands of other firms. Given the popularity of the keyword “shoes,” you would need to spend a lot of money to rank well for that specific term.

A better option would be to target long tail keywords, for example, “women’s white air force 1s.” The keyword “shoes” will have more searches, but the consumers typing in “women’s white air force 1s” are much more likely to make a purchase. If your search engine strategy involves paying for Google Ads, it can be cheaper to pay for long tail keywords than a keyword like “shoes.”

Google Ads

Once you have planned your keywords, you can also plan how they link with each other. A URL map (also known as keyword mapping) can help:

  • your visitors in their journey around your site
  • encourage visitors to explore material you have linked together
  • help search engines in mapping the usefulness of your information, pages and posts
  • assist you in developing new content and promotion opportunities as the maps can help identify what other pages should link to each other and the keywords you are using on different pages.

Can your website scale?

Now that you have your SEO strategy planned, you will need to ensure that your website is capable to support your needs in delivering it.

WordPress plugins are like apps which you can use to add new features and functionality to your website. Plugins need regular updates to gain new functionality and to help keep your website secure.

SEO Plugins 


Your first step could be to install an SEO plugin to assist you in maintaining your website SEO by:

  • optimizing your content
  • giving you more control of your breadcrumbs (navigation paths which appear at the top of your page and help search engines understand your website’s structure
  • allowing you to set SEO meta-info for pages and archives
  • and through a number of other functions.

The screenshot above shows examples of the plugins you can use on WordPress to boost your SEO.

Once you have set up your website, you can build and submit your sitemap to Google, Bing, Yahoo (via Bing) and other search engines to make it easier for them to find your site’s pages.

How can you optimize your site?

All that hard work of attracting customers to your website can be diminished if it performs poorly. Users are often only willing to give you seconds of their time before leaving a web page.

Here are just some of the checks you can make to help your website run smoothly.

  • check your images are web-friendly in size and number to avoid users having to wait a long time for the page to load
  • put in security protection to mitigate against hacks and malware which could slow down your site
  • ask if your host can add an SSL licence to your site to help protect your users if you are using forms and collecting personal data
  • identify WordPress plugins tested for monitoring or improving website performance
  • avoid lots of plugins that you don’t need which will have an adverse effect on loading times
  • find out how visitors with accessibility needs use your website and make it easier for them.

If you are not experienced in web development, you can talk with a professional web developer to help optimize your website’s performance.

Conclusion

Following these introductory 10 steps will help you highlight your business to new audiences and customers. By using WordPress, once you have your basic site you can add more features and content to expand your online presence.

Get started today by downloading WordPress.org and enjoy building your new site.

WordPress.org download

Thanks to @joelobo, @webcommsat, @mcdwayne, @harryjackson1221 and @bridgetwillard in the marketing team for working on this blog and to the businesses which helped test the top 10 list.

Marketing Team Notes – October 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by: @gidgey, @mcdwayne, @miker, @harryjackson1221, @maedahbatool, @jenblogs4u, @westcounty.media, @goldsteinmedia, @coachbirgit, @Breann McDede, @Josh B, @abhanonstopnewsuk, @siobhanseija

Today in Marketing, we welcomed @coachbirgit, @Phil, @reimark, and @thomasmorus1478 from the German local marketing team. https://de.wordpress.org/team/

Celebrations

We celebrated a few wins today, including the following:

Polyglots Infographic Copy

Trello Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • @gidgey finished one of the 3 docs linked. As a team we discussed the next steps needed for the remaining 2 docs, to help others get started with the work needed.

Case Study – Land Trust Alliance

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

  • This case study was presented to the group as a way for newcomers to get involved easily. @harryjackson1221 advised the doc is laid out with the headings and submission, needing that to be converted to copy.

Proposal for Workflow of Local Marketing Teams

  • @coachbirgit brought up a proposal to have a low barrier for all local contributors in their native language but under the hood of the global project structure.
  • This was helpful to the group because some in Marketing were not aware of the http://dewp.slack.com/ instance, so it brought visibility to how some of the other local teams are operating.
  • @coachbirgit and @phil were both made Trello admins to help get this proposal up and running, and allow for the local team to have communication with the make.wordpress.org Marketing team.

Fundraising Policy for the Handbook

  • @miker created a draft policy on fundraising for the Marketing Team and moved the card to Needs Approval for inclusion in the handbook. Bridget approved it and moved it to the needs publishing column.

We finished the meeting with some WordCamp US Idea brainstorming for Contributor Day (CD).

  • @gidgey would like to see some more case studies submitted and worked on.
  • We also want to avoid items that cannot be completed during CD which will allow us to achieve some wins.
  • @mcdwayne proposed creating tweets about the work other teams are doing, and Instagram.
  • @harryjackson1221 proposed having some canned blurbs for social media sharing set up prior to the WordCamp.
  • @Jenblogs4u proposed finishing the polyglots infographic we have been working on.
  • @abhanonstopnewsuk asked if the needed steps could be added, as it is not clear what is needed still for the infographic project, and @jenblogs4u suggested breaking it up into bits that can be worked on one page at a time.
  • @abhanonstopnewsuk provided a suggestion for working on interviews with WordPressers for our blog.

Overall, it was a great meeting, and we look forward to speaking with you at the next. If you are interested, meet us in #marketing https://wordpress.slack.com/messages/C0GKJ7TFA.

Marketing Team Notes – October 24, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @abhanonstopnewsuk

Meeting attended by@mcdwayne, @siobhanseija, @abhanonstopnewsuk, @miker, @joelobo, @coachbirgit, @Breann McDede, @JoshB, @jenblogs4u, @westcounty.media

Celebrations

  • @mcdwayne published a “how to best use the Trello board” YouTube link and added it to the Marketing Trello board under ‘Getting Started’.
  • @miker highlighted the work of many contributors on Gutenberg messaging.
  • @coachbirgit – the German-speaking community has a relaunched marketing team.
  • @abhanonstopnewsuk – initial draft Twitter promotion mockups have been done for marketing team members at WordCamps and Contributor Events. These bring in the suggestions from a previous marketing meeting and provide a basis for the design team.
  • published a new case study. Thanks to @brenner22, @harryjackson1221, @mcdwayne, @gidgey and everyone else who fed into this. https://make.wordpress.org/marketing/2018/10/17/multilingual-site-consolidation-for-savvii-managed-hosting/
  • Suggestion to add a strapline about the marketing team to the end of published blogs or case studies and the WP.org names of those who have contributed to encourage new people to contribute to marketing and highlight the number of marketing contributors.
  • @joelobo & @abhanonstopnewsuk completed setting up a business website article and sent to @gidgey for onward publication. Great team effort.

Polygots Infographic Copy

Trello Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • Is someone able to take on this task as part of the marketing team or at a Contributor event?
  • It has had some work completed on it at an earlier Contributor event.
  • there are a number of attachments linked to the card which need text or rewriting.
  • Please add yourself to the card if you can work on this.

Social Media Poster Template for Contributor Events

Task Lead: @abhanonstopnewsuk

  • Lots of progress on this during the week, thanks.
  • Number of options looked at, using Canva, in keeping with previous meeting suggestion and to give more information to the design team.
  • Initial draft Twitter mockups created and circulated on the channel to try and capture what could be incorporated, check editing requirements and ease of adding images.
  • Very positive feedback and useful additions suggested on hashtags to include.
  • Discussion on how style guide colors and WordPress logos can be incorporated into templates for use on free versions of Canva or similar poster sites or if templates could be made available on the Google Drive and easily customized there. @zetaraffix and @abhanonstopnewsuk to consider at this in mid-November.
  • Thanks everyone. Brilliant progress.
  • Discussion: https://wordpress.slack.com/archives/C0GKJ7TFA/p1540243175000100

First Time Contributor Day – Here’s What You Need to Know

Trello Linkhttps://trello.com/c/CPcpxveZ/201-first-time-at-contributor-day-heres-what-you-need-to-know

Task Lead: @siobhanseija

@siobhanseija updated card:

  • Added an idea, goal, what it takes for the card to move to done and due date.
  • This week will be starting writing the copy.
  • Title changed from ‘First time at WordCamp’ to ‘First time at Contributor Day’ to overcome the initial problem with progressing work on this card. Potential follow-up on WordCamp.

Article – How to Create a Business Website on WordPress

Task Lead: @joelobo

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

  • This article by @joelobo and @abhanonstopnewsuk submitted for final approval and publication to @gidgey last week. Publication date to follow from @gidgey.
  • Meeting asked what social media and external channels were allowed to be used to promote this article and its follow up tutorial to non-WordPress familiar audiences. @mcdwayne highlighted previous use of members’ own Twitter, Instagram (which have had some particular successes) and encouraging marketing members on Slack to promote.

Tutorial – Develop a ‘How to Create a Business Website Tutorial on WordPress.org’

Task Lead: @joelobo

Trello Linkhttps://trello.com/c/UcoXXZjl/216-develop-a-how-to-create-a-wordpress-business-website-tutorial

  • Considered the target audience on Make WordPress Marketing and potential areas where it can be promoted through social media/ other WP teams (as above) to help with language and SEO considerations when writing the tutorial.
  • @abhanonstopnewsuk asked Training team for advice / input once scoped and again when published.
  • @mcdwayne highlighted the change to card’s background from the initial approach from the Consumer Growth Council. If Meta and GCG do a website redesign in the future, the tutorial could be published on there too.

Related and Separate Card

  • @miker suggested considered reaching out to the Hosting Community team. It deals with technical feedback and concerns from hosts but is a channel which marketing could potentially liaise with more. @miker would like to see us utilize it more as a good route to get information to hosts and raise awareness. Many hosts participate in that process (i.e. communicating feedback through that team), and most of them have marketing teams, and want content to provide to their customers, especially if its ‘generic’ (non-branded) tutorials they can share. He suggested exploring a formal way to establish a communication channel for hosts through the Hosting Community team. He has exchanged a few ideas on that during the course of this year with one of its team reps.

Workflow for the Local Marketing Teams

Question: @coachbirgit

  • WordCamp Cologne held a Contributor Day last weekend in Cologne which again had a marketing team.
  • @coachbirgit asked if it would be useful to open up another board in the Marketing Trello team which could be used for communication in the German-speaking team.
  • @jen4blogs asked if this could be done as a second intro section written in German (and other languages for additional teams). Could you set up cards in the existing board but write them in German? Reply from @coachbirgit: one board gets too confusing too quickly when several local teams in a board create cards together with the global team. Therefore my consideration to create the non-English cards in a separate board within the team. Similar to the local sites under wordpress.org
  • @coachbirgit requested an overview of what has been done so far and onboard the new members in the German-speaking team. Explained the difference compared to the global team.
  • 1. communication will be in German
  • 2. material needs to fit into the German market and requirements.
  • The German team blog https://de.wordpress.org/team/
  • @mcdwayne confirmed there was no rule set for this within marketing. Suggested Meta and @chanthaboune would need to be involved in how it could be structured.
  • @abhanonstopnewuk highlighted examples of contributors from Paris and Italy at a contributor event who used a web translator to translate the Trello card information which they wanted to work on. For WCLDN and WordCamp Brighton, the marketing video card had two prepared translations and sections set for those contributors whose first language was Spanish or Italian.
  • @mcdwayne suggested @coachbirgit wrote up a model and details of how marketing could best help.

WordPress Marketing Videos Blog

Trello Linkhttps://trello.com/c/SfyyqIOZ/208-wp-marketing-videos-blog-list

Task Lead: @abhanonstopnewsuk

  • This week’s focus has been on updating a large number of video suggestions that have come in during the last few weeks on the main Google sheet so that they can be available for contributor events this and next weekend.
  • Queries in with the wptv team about how to add tags to the videos which we will be featuring in blogs. Tag examples: marketing, interview. No one was available to join the wptv meeting last week to progress this, will try to attend this week or the following. Anyone else able to attend, please do so.

Subtitling Card (linked to the above)

Trello Linkhttps://trello.com/c/qUKmTezd/205-subtitling-of-reviewed-marketing-video-resource-on-wordpresstv

  • New People: lots of videos available to look at from a marketing perspective and/or to subtitle.
  • Instructions for how to look at the videos are at the top of the Google sheet attached to the card.
  • @siobhanseija has added a link to the excellent tips on subtitling which make the process much easier to do. Videos have to be published on wptv to use this subtitling feature.

Download Page Survey

Trello Linkhttps://trello.com/c/qvQHL6xG/39-download-page-survey

Task Lead: @miker

  • This may be complete with https://meta.trac.wordpress.org/changeset/7756. Awaiting clarification on if the poll has run or is ready to run.
  • @miker suggested waiting until next week before moving this card to done to be able to confirm completion and view data at a later date
  • @miker would like to keep visibility on it to better understand the process. Next time we need to work with a poll, we will have a much clearer starting point and a clearer roadmap on what to communicate.
  • Update from @chanthaboune: it is running through beta now and sufficient responses were received within 10 minutes of going live as most people were there to download WordPress.


 


Marketing Team Notes – October 17, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @abhanonstopnewsuk

Meeting attended by@mcdwayne, @gidgey, @harryjackson1221, @breann mcdede, @siobhanseija, @joshb, @maedahbatool

This week’s meeting started with a welcome from @mcdwayne.

Celebration (2018/10/17)

  • Updated the Jargon Glossary thanks to a contribution from @g.allegretta.
  • Welcoming @breann mcdede who has also attended the first WordCamp in Vancouver.
  • User testing on setting up a business website blog card been successful and added to blog for @gidgey for final approval. Well done to everyone involved on this card: @joelobo, @abhanonstopnewsuk, @mcdwayne, @harryjackson1221

Trello (2018/10/17)

Social media card (2018/10/17)

  • Version with final questions to check for @gidgey.
  • New Facebook rules coming out on how pages can post which will affect WordCamps. This will need to be added post-publication.

Guide/ Article: How to create a business website (2018/10/17)

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

  • Article by @joelobo and @abhanonstopnewsuk. This has been tested by potential users and tweaks to some of the description language are being made. @joelobo has added in some text on email from previous feedback. @mcdwayne has checked the new order and given advice on some of the technical aspects. Screenshot pictures bring finalised. Thanks everyone!
  • This is scheduled to be with @gidgey for final check before Friday and then onward publication!
  • Some of the feedback from the user testing will be useful for the follow up tutorials and some of the work in the area of end user persona. @joelobo is working on the scoping of the tutorial.

Savii Case Study (2018/10/17)

Trello Link: https://trello.com/c/EAejEGtB/204-savvii-case-study-radish-concepts 

  • This is with @gidgey who is actioning it.

First Time at WordCamp – Here’s What You Need to Know (2018/10/17)

Trello Linkhttps://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

  • Task lead: @siobhancunningham will scope what the card/ blog will cover. The project was suggested at WC024. @abhanonstopnewsuk suggested it as a blog for @breann mcdede’s input. Breann to look into it. Anyone else who has suggestions can input too, for example, experience at your first WordCamp or contributor day, new ways to help new people access both.

Submission Form and Blog for WordPressers and Pets Campaign (2018/10/17)

Trello Linkhttps://trello.com/c/V3pXrtYd/211-submission-form-and-blog-for-wordpressers-and-pets-campaign

  • More work on this was done to develop information needed for the form and the blog.

Marketing Videos Blog and List (2018/10/17)

Trello Linkhttps://trello.com/c/SfyyqIOZ/208-wp-marketing-videos-blog-list

  • Task lead: @abhanonstopnewsuk
  • One blog ready and another finishing to start a series of published blogs highlighting videos on WP TV useful for marketing WP or highlighting the community. New cards will be set up for each blog.
  • We will maintain and continue to update the list of videos on the Google sheet. A number of WordCamps are highlighting it to encourage WordPress people to add to it or for it to be used as a task in a Contribution event.
  • Thanks to Phil Jenner who has contributed by suggesting 12 videos on WP TV.

New People: 

  • All welcome to add to this curated list. Instructions are at the top of the Google sheet or contact @abhanonstopnewsuk or @siobhanseija if you need some assistance.
  • There is a priority list for videos to be subtitled. This can be done easily. Please notes on the sheet or ask for tips to @abhanonstopnewsuk or @siobhanseija on the Marketing Slack channel.

Polyglots Infographic Copy (2018/10/17)

Trello Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • This needs contributions following work on it at WC024. @gidgey to follow up.

Statistics on usage of Marketing team’s blog (2018/10/17)

  • These were shared by @gidgey.

New Business

Trello Card for WCUS Contribution Day WordCamp (2018/10/17)

  • This will be set up for ideas for the marketing table.

Blog on Tips for Those Thinking of Setting Up A WordCamp (2018/10/17)

  • Suggestion from Phil Jenner, who is working on the curating marketing video cards. He suggested a blog with tips for those thinking of setting up a WordCamp. @mcdwayne to look at it being added to the wish list.

Marketing Team Workflow Reminders: Overarching Goals & Trello Cards

Thanks for all of your hard work, Marketing Team. We’ve grown tremendously since I joined the team at WCUS in 2016 and became a team rep in 2017. I’m proud that we are now 8 in all to help with timezones and guiding how you can contribute to the Marketing Team.

Please understand our mission. We reiterate it every week. Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. Every Trello card should reinforce this goal in some way.

We are very successful writing copy, creating video, and producing case studies. 

We’ve done an awful lot of things as a team and we love our  “done” column in Trello! Each card should have a clearly defined “done = this.” 

For now, our “done” is one of three things:

  • Publish on Marketing Blog.
  • Upload to WordPress.tv.
  • Hand off Google Doc to another team.

If you feel your card lies outside of these parameters, we may approve it. However, as our team grows, it’s important to keep the mission. There are over 15 Make WordPress Teams now and we’re proud of the way we fit in and thrive in the ecosystem.

Who can join?

Anyone is free to join the Marketing Team in Slack and Trello. You may work as much as you like and as frequently or infrequently as you like. 

Using Trello – Workflow Notes from Dwayne

Dwayne is showing in this screencast how we use Trello. This information is also in our handbook.

It’s been an incredible journey the last two years and we have accomplished a lot. Please refer to our handbook on how to get involved.

Thank you.

Multilingual Site Consolidation for Savvii Managed Hosting

Radish Concepts was tasked with building a multilingual site to consolidate three sites into one for their client, Savvii Managed WordPress Hosting.

The Project:

Radish Concepts was tasked with building a multilingual site to consolidate three sites into one for their client, Savvii Managed WordPress Hosting. The main goals of the new website were first to increase (micro) conversions, then to reduce the time required to manage content and across multiple sites and finally to improve the creative options for multiple landing pages.

“Our old website slowed our marketing team down instead of enabling them. That is why we needed more creative options to easily build and tweak landing pages.” – Gijs Hovens, Marketing Manager at Savvii Managed WordPress Hosting.

The Challenge

The three sites were each originally created for a different language; therefore, multilingual capability was the primary challenge. Next there was a mission critical integration with inbound marketing platform HubSpot in order to truly enable the internal marketing team.  

The new solution needed to give their staff the ability to build creative landing pages on the fly without the need for a web developer. The timeline was also a challenge with a deadline of 90 days for the whole project. Finally, a major requirement was to allow Savvii the ability to maintain total creative control and avoid vendor lock-in.

Why WordPress?

The first driving factor for picking a platform was that the Savvii already had tremendous in-depth knowledge about hosting and familiarity in general with WordPress. Both Savvii and Radish Concepts agreed there were plenty of professional-grade plugins available to tackle the requirements of multiple languages and building landing pages in an easy manner. In addition to this, the creative control required an open source solution. It became quickly obvious that WordPress was the best choice.  

The Obstacles

Since increasing conversions was one of the main goals, a lot of time had to be invested in interviewing Savvii employees, clients, and prospects to distil personas, the main USP’s, and blocking factors. New photography was also needed since the design of the new website would be more light and open. These things required loads of time since appointments with so many people had to be managed.

The Solution

Radish Concepts decided on using a WordPress multisite in combination with MultilingualPress Pro and Advanced Custom Fields as a foundation for the website. MultilingualPress Pro takes care of managing content in different languages, with the different languages accessible through a subdirectory system (i.e. savvii.com/nl/, savvii.com/de/). Radish decided on Multilingual Press Pro since both teams agreed that it met their lightweight and multilingual speed solution needs on WordPress.

Advanced Custom Fields was used to create building blocks to help speed up the creation of new pages. These custom fields included modules like; content blocks, form blocks, call-to-action blocks, customer testimonial blocks, and many more.

A connection with POEditor was created to make the translation of strings in the theme itself easier. Savvii was already using POEditor to translate their control panel, so no new software was needed.

The Results

New landing page creation time went from multiple hours of development to a mere 15 minutes using the blocks, saving on both out-of-pocket expenses, and time for Savvii’s marketing staff.

Not only were they able to ensure rankings remained stable, early data also shows that the conversion rate on trial requests increased by 15%. Starting with a simple set of goals and discovering challenges in a project that required a quick turn around, Radish Concepts was able to leverage WordPress to help Savvii Managed WordPress Hosting achieve the site they wanted. Now, through a single central site, their marketing team is empowered to address multilingual users much faster and have far greater control over their web properties. Today the team spends far less time managing their technology and can better spend that time increasing conversions to grow their business.  

Marketing Team Notes – October 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by@mcdwayne, @harryjackson1221@maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle, @westcounty.media, @chanthaboune, @gidgey

First, we discussed the new format our meetings will use, to ensure we are spending less time on going through cards, and more time assisting with onboarding and the work done in the last week.

Celebrations

Updates

@harryjackson1221 provided some updates for the Trello card: Read and Format Case Studies (from Survey Answers)

  • We have a few Case Studies that can use some love. There is a case study in progress and a few over in the To Do column. These are making decent progress. There are also a few that need more info, such as the Studio Z, Pragmatic Web and 34sp.com cards in To Do.

In Progress

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: @brenneradams

  • This case study has quite a bit of content and is at about 90%, but could use some more tidying up if anyone wants to hop in and help; The next milestone will be passing off to @gidgey and @mcdwayne for peer review and an editorial pass. I have added a checklist to the card to help keep track of this.
  • We are working to finalize the second round of edits, to pass off to @gidgey and @mcdwayne for a final pass.

To Do

Case Study for Land Trust Alliance by 2 Dogs Media

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

Task Lead: NO ONE! YET!

This is an opportunity for someone :new: to own a task; The milestones will be outlined in a checklist on the card. We need to review the submission, write copy to fit the outline on the doc based on the submission and make some content suggestions. We may need to reach out to the party that submitted to get additional content, I can do that if need be. The second milestone will be a peer review/editorial pass. The third milestone is the second round of edits, then finalize it to move over for a final pass by @gidgey/@mcdwayne. A screenshot, publishing on the marketing blog and submission to the WordPress.org showcase are the final milestones.

Write a “How to create a WordPress business website” guide

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

Task Lead: @joelobo provided an update for the card

  • Joe asked for assistance to read through the draft, @mcdwayne and @gidgey are going to take a pass this coming week

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

  • @chanthaboune dropped by to let us know this page is ready to publish.

Create a Promotion Plan for Gutenberg

Trello Linkhttps://trello.com/c/kHoiFkBx/5-create-a-promotion-plan-for-gutenberg

  • There was a discussion of writing a post to help promote Gutenberg.

Global Ad Campaign Utilizing Professionally Produced WordPress Commercials

Trello Linkhttps://trello.com/c/BwvAbIfS/167-global-ad-campaign-utilizing-professionally-produced-wordpress-commercials

  • @westcounty.media had some questions about getting a card get moved from “Wishlist” to “To-Do”.
  • The discussion came down to creating a new card and having a video created to help promote WordPress as a whole.

Download Page Survey on WP Marketing

Task Lead: @miker

Trello Link: https://trello.com/c/qvQHL6xG/39-download-page-survey

General Announcement

Here in #marketing, we are going to be changing how we define “Objectives” on trello cards moving ahead. If you want to create and work on a new card, that is awesome, or you can take a old card from Wishlist or the Backlog and revive it.

To have a card on the Trello board, the following objectives must first be met:

  • The card will need a task lead who will report on the status and make sure we are getting the thing done.
  • An Objective that spells out why we are doing the task.
  • A “Done = X” statement that shows what the final deliverable will be (like Published blog post” or “PDF delivered to group y” – There should also be a checklist associated with the milestones to reach that point.
  • A timeline that makes sense if you had to do the whole card yourself.  Nothing wrong with a longer timeline or a shorter one, just should make sense for the card objective and done statement.


Marketing Team Notes – October 3, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @abhanonstopnews

Meeting attended by@mcdwayne, @harryjackson1221, @maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle, @westcounty.media

Needs Approval

Core Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — This is ready to go on the Make WordPress Marketing blog. Core Privacy to distribute it. More items likely to come on privacy in the future. Request to @gidgey to publish this week.
  • What is at risk? None!
    What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? This is basically done. @mcdwayne and @gidgey to work through the update process. Need to access the old document and update these definitions and make a new PDF from it. Bridget has edit access.  
  • What is at risk? None!
    What can someone new in Marketing help with? None

In Progress

Polyglots Infographic Copy (3 infographics) 

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? No update this week on wording. Update from @zetaraffix: no deadline on this card, contact her when wording ready and she will complete the infographics for publication and use.
  • What is at risk? None!
  • What can someone new in Marketing help with? Work with others on this card to complete the wording.

Write a “How to create a WordPress business website” on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task Lead: @joelobo

  • What is going well? Update — This is no longer a tutorial. @joelobo and @abhanonstopnewsuk have been working on this via video conferencing. The structure has been revised to help match potential readers’ journey as they consider/build their site. All comments have been discussed and text revised. Two questions remain first on links used and the external linking policy and second one section update. Requested view from @mcdwayne at the meeting. Once resolved, this will be sent to @gidgey for final approval and publication.
  • What is at risk? None!
  • What can someone new in Marketing help with? This task is almost complete. There will be opportunities to help with the related task of creating a tutorial.

Video interviews with WordPressers (Overarching card)

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk. Note: this is an overview task which will be split into sub-tasks for videos as editors are available.

  • What is going well? Video unedited files made at WCLDN are nowhere to start editing. The first batch of part edited interview files from WCBELFAST arrived. Thanks to Dan Maby and Mark Smallman.
  • What is at risk? None!
  • What can someone new in Marketing help go? Please contact task lead to be involved with editing, subtitling, blogs. Opportunities linked to this card include:
  • helping with video edits (needs to be experienced at video editing)
  • adding captions, branding to video files
  • subtitling
  • identifying video follow-ups
  • working on linked short blogs
  • involved in video interviews (journalists in the team)

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? Last read and checks are going ahead. Then to @gidgey for final re-read. All comments by @gidgey and others resolved. Waiting for information on how pictures are to be set. This document will need to be updated as there will be changes in social media platforms and the functionality which WordCamp websites and MeetUp.com can support. Sub cards will be set up for future phases. Waiting to discuss how updates need to be processed for the blog site to write into the Trello card sub-cards. The appendix providing examples – what are we able to do on layout/use of photos to make this appendix usable? This appendix will be set up as a sub card with update phases as examples continue to come in from the WordPress community.
  • What is at risk? Waiting for information on images and updates.
  • What can someone new in Marketing help with? Assisting with editing and uploading pictures with relevant accessibility information. The social media document and its appendix contain lots of pictures and links which will need to be added to the media library together with accessibility information.

Curated list of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task Lead: @abhanonstopnewsuk

  • What is going well? WordPressers continue to participate in this card. We are waiting for information on how to display key columns from this project on the Make WordPress Marketing blog. Queries raised at the last few meetings to see if this could be done in a similar way to the jargon glossary, and if so, the next steps.
  • What is at risk? None!
  • What can someone new in Marketing help with? Listening to suggested videos from a marketing WordPress perspective. More details on the card.

Subtitling of reviewed Marketing video resource on WordPress.TV (Sub-Card)

Trello Link: https://trello.com/c/qUKmTezd/205-subtitling-of-reviewed-marketing-video-resource-on-wordpresstv

  • What is going well? The edited, submitted video has been published on WordPress.TV very quickly. @siobhanseija will add subtitles. Background sound quality is high, this may be relooked at in the future when items are extracted to use in a compilation video. Tags to be reviewed and added as necessary including ‘interviews’. @abhanonstopnewsuk to discuss potential use with WCEU community team and to then discuss further with @siobhanseija potential of retargeted blogs highlighting the video on Make WordPress Marketing and WCEU.
  • What is at risk? Needs to be complete by launch of WCEU 2019 contributor day tickets to maximize awareness and encouragement of new people to sign-up to contributor events.
  • What can someone new in Marketing help with? Add to blogs.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? Have we heard from community-events team on slack for progress on this card? Queries have been submitted to track by @westcounty.media. Additional people: @Machielle to join this card and add help raise the queries during community-events working hours and/or during its official meeting.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? This card is almost complete. The completed video had been uploaded to WP TV and has been published. See sub-card on subtitling for update.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPressers & their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

  • What is going well? Work continues on various aspects of this campaign. In terms of marketing team current tasks, @harryjackson is working on a form for WordPressers to be able to submit their pets pictures. The first blog has been drafted to go with the release of this form.
  • What is at risk? None!
  • What can someone new in Marketing help with? We will need volunteers to help process pictures.

First Time at WordCamp? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey. @abhanonstopnewsuk and @siobhanseija to help take this forward. Please do join us. We would welcome and support anyone wanting to lead this card. Update from @abhanonstopnewsuk

  • What is going well? Had a couple of suggestions in and encouraging those who have made them think about writing this blog or working on it.
    Discussing with some WordCamps if they have anyone they would suggest to write or be quoted in this as there has been a number of good first-time visitor to WordCamp blogs recently.
  • What is at risk? None!
  • What can someone new in Marketing help with? Can someone help us write the blog?

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? Looking for a task lead. Can anyone lead it then post an update.

I Make WordPress Marketing – Campaign Materials

Trello: https://trello.com/c/Kx53SCic/206-i-make-wordpress-marketing-campaign-materials

  • What is going well? @harryjackson1221 has added image files of ‘I Make WordPress marketing’.
  • What is at risk?  N/A
  • What can someone new in Marketing help with? Help create posters and promotional cards for Twitter which others can use as templates on Contribution Events. Initial priorities are to have these ready for WCUS and WCEU.

New items

Download Page Survey on WP Marketing

Task Lead: @miker

Trello Link: https://trello.com/c/qvQHL6xG/39-download-page-survey

  • What is going well? Recently the funnel was changed for downloading WordPress. The link was changed to ‘Get WordPress’. We would like to look at how people are using this page and how effective they are at accomplishing their goals from it. This will be done via a survey on WordPress.org, which we will have ownership of.
  • What is at risk?  N/A
  • What can someone new in Marketing help with? Contact @miker if you are interested in taking ownership of a survey for the download page. This will include writing questions etc. @miker is available to help with question ideas. @abhanonstopnewsuk available to help anyone get started on this card.

Contributor Events Update 

WordCamp Manchester

@abhanonstopnewsuk replied to a message from WordCamp Manchester (UK) on the org channel about its Contribution Day on 28 Oct 2018:

  • Suggested they include Marketing as one of their sessions.
  • Encouraged with some marketing task examples as we have done for a number of places.
  • Asked to let us know what support they need and what times they will be running a session so that anyone available from the marketing team can be online too.
  • Will update the marketing team with any further news.

b). @abhanonstopnewsuk is working on a sheet to capture more Contribution Events linked to WordCamps. There is no central list. This is focused on European ones for WCEU comms task. The shared sheet will be able to be added to by others in the team. This will also help with the Contribution Event task in marketing.

UPDATE: there is some work being done on trying to encourage WordCamps to register any Contribution events within their programme. New form announced in July 2018. More information requested to see how the marketing team could use this to support events.

c). @gidgey creating a PDF of the Onboarding document for WordCamp Utrecht. @siobhanseija translated the document into Dutch.

Discussion on use of Trello for Managing and Mapping Campaigns, Tasks and Completions

Possible routes:

  • Break of cards to use as overarching card with sub cards. This may allow the overarching card to remain on an overview board and sub cards to move through a cycle to completion. Link cards in Trello.
  • Meeting updates potential discussions:
  • Ideas include:
  • i) a task lead wrap up per week with clear definitions of “What done means for my tasks and where I am in my process on each. Might be more efficient than running through the cards as we do and give us more time to ask new people to help and clearer on what we are doing.
  • ii) each task lead added to the notes before each meeting and added a symbol to mark if it was useful (need more support, opportunities for others etc) or positive (celebration, a major milestone achieved etc) to have their card discussed at the meeting.

We can then look at those cards and any that are in danger of falling and need extra assistance, as well as having opportunities for creative input where needed on existing cards or new ideas.

This may make it easier for new people to get involved and keep up, and avoid updating the Google document, Trello and the slack with almost the same material.