Virtual Coffee Breaks

Over the past few weeks, many marketing team contributors have asked for informal ways to connect with peers on the team. Many of us are stuck at home, some more comfortably so than others. We already have been able to facilitate some virtual gatherings, but we wanted our contributors to be able to plan for these a bit further ahead.

WordPress Marketing Team Virtual Coffee Breaks

I know the planning ahead part will give some of you a good chuckle: the first one is planned for tomorrow morning or late tonight depending on where you live. Chuckle away, as long as you keep in mind that were all doing the best we can with the best we’re able to give.

Virtual Coffee Break Schedule

Virtual Coffee Breaks are informal 30 minute coffee break gatherings for contributors to the Global WordPress Marketing team. For the next week, we have planned the following Virtual Coffee Breaks:

A few minutes before the meeting is planned to start, we’ll post a link to the online meeting room in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

We’re looking forward to hanging out with you! We’ll post more sessions as we have confirmed facilitators.

Global Marketing Team Meeting Notes – March 18th, 2020

Introduction 

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.

Find the original meeting discussions on the Global WordPress Slack in the #marketing channel starting at this timestamp.

Attended/Participated Asynch

Meeting led by: @yvettesonneveld
Meeting notes: @yvettesonneveld, @webcommsat

Attended: @mikerbg, @carike, @chaion07, @timbb, @antialiasfactory, @oglekler, @webcommsat, @nullbyte, @megphillips91, @lmurillom, @Gtarafdarr, @mta1, @darls, @abdulwahab610, @maedahbatool, @harryjackson1221, @sharaz, @gkibria69 

@maedahbatool, @harryjackson1221, @darls, @megphillips91, @webcommsat, @yvettesonneveld, @antialiasfactory, @passoniate, @chaion07, @fayazgabol, @kashifgabol, @JillianSMaxwell, @oglekler, @nullbyte, @pmbaldha, @sharaz, @gkibria69, @abdulwahab610, @artisticasad, @larrisa

WordPress Celebrations/Successes of Past Week in the Marketing Team 

General

Update provided by: @webcommsat

Updates

  • Lot of informal, positive work by people to help their local communities during the current global situation.

Coronavirus/ COVID-19 Related Updates

Promotion of key public health info

Update provided by: @webcommsat

@webcommsat asked for input on how the marketing team can help the WordPress community during the coronavirus (COVID-19) outbreak. Some ideas were:

  • posting daily motivational / mental healthcare-related tweets
  • focusing on what will not be affected by COVID-19
  • posting regular content and information that can connect with the community
  • inviting motivational speakers, mental healthcare providers and business coaches for online meetups to share ideas and best practices for mindset, mental health and keeping your business healthy
  • curating and sharing (on social) playlists of WordPress.tv videos: on work-life balance, staying healthy, mindfulness, improving your blog;
  • hosting weekly Twitter chats with a special hashtag – we could get a lot of engagement that way
  • collecting and sharing tips and experience of companies with remote workers and useful tools
  • sharing fun things/ innovative ways of working from home with a campaign hashtag
  • avoiding the accidental spread of fear by what we produce by focusing on positive things and solutions
  • reminding people they are part of a global community to reduce feeling alone if they are restricted from going out or if they’re unwell
  • organizing a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. where a cross-functional group of community members can help people who have been hurt financially by covid-19 create or improve their digital marketing and/or create a digital revenue stream.
  • some hashtag suggestions were: #RemoteWorkMotivation, #StayAtHomeChallenge, #WPStayatHomeChallenge
    sharing a series of info and tips on ways to keep the Meetup momentum going but now online
  • creating and publishing short videos or words from local organizers to share their stories on how they are working and contributing through the stay at home advice period

Virtual coffee break

Update provided by: @webcommsat

There seems a strong interest in regular virtual coffee breaks during the week to help counter some of the change in working environments or isolation being faced by many of our team members globally due to the coronavirus outbreak. 

Ideas: have one or two regular time slots which members could join in the SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel or to an audio link and be able to share conversations with others. @webcommsat thanked everyone for sharing ideas , both in the channel, in other channels and by sending private messages. It was felt to be vital to protect people’s privacy/ work confidential backgrounds etc, and a group of contributors will continue to gather feedback and run some initial sessions before rolling out a set of dates.

How can you help?

If you’re able to help facilitate this and have availability for a slot or can provide a pro account video link, contact @webcommsat. To save bandwidth, attendees can decide to just use audio.

Some contributor generated ideas included:

  • scheduling two slots a week to cover different time zones. 
  • recruiting contributors to host these meetups.
  • find contributors who are willing to use Zoom Pro account to host longer meetups. For shorter coffee breaks the standard 40 minutes would do.
  • schedule meetups focused on particular marketing topics.
  • recommend people with lower bandwidths and people who would prefer to not have video displayed to sign in using audio only. 
  • Both Zoom, a video conferencing tool and Discord, an app for text messaging, voice and video chat were mentioned as viable options

Contributor events and onboarding documents

The Community Team continues to do an inspiring job of supporting WordCamps with all the follow-ups involved. Also, they have published an overview of the latest changes to WordCamps. Our thoughts go out to the WordPress events which are having to postpone or cancel.

Thank you to everyone who has helped, volunteered to do more or offered their contributor story for WCEU. We will continue to work with and support the WCEU team. Also, WCEU contributors alongside marketing team members are working on next steps for documentation to help onboard new contributors.

Lastly, WCEU contributors and marketing team contributors will work on publishing the contributor stories that resulted from the Call for Contributor Stories as published on the WCEU website

How can you help?

  • We’re in need of contributors with a journalistic background who can help with editing and publishing these contributor stories. Contact @webcomsat (@abhanonstopnewsuk on Slack) if you’re interested in helping out.

Collaboration

Task: Crisis communication for pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme developers

Update provided by: @webcommsat

A team is working on this and will be organizing a meeting to look at scenarios later this week. The purpose is to to prepare a document explaining types of scenarios developers may need to consider in terms of communications with their audiences

How can you help?

If you’re interested in working on this and able to take part in a zoom meeting, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) if you haven’t done so yet, and you will receive a Doodle Poll link to help schedule a meeting.

What else can you do to help the Global WordPress Marketing Team

We are lucky to have a lot of interest in contributing to marketing from both team members and other teams. We do want to encourage active and long term contributing to the team. If you are unsure of how to get started or want the next task to get involved with, please reach out to the team reps or ask in our new contributors’ thread in our weekly meetings. It would be wonderful to increase the number of active contributors and continue to develop opportunities for team collaboration. We particularly need help with a number of tasks. Here are a few:

  • our video marketing resources
  • subtitling of key videos
  • contributor story interviewers and write-ups
  • showcase
  • content marketing proposal
  • language buddies
  • onboarding documents

Come and get involved. Let’s make the WordPress, open-source project even more amazing.

Proposed agenda next meeting 

Our next Global WordPress Marketing Team chat will take place in the Global WordPress Slack #Marketing channel on Wednesday March 25th at 15:00 UTC

  1. Opening
    • Welcome and attendance
    • Review of notes/ actions from the previous meeting
    • A special welcome to new attendees
    • Celebration time (let’s celebrate our WordPress Marketing accomplishment!)
    • Daylight Savings Time schedule
  2. Task lead updates including
    • Contributor Events updates
    • ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. leads page
    • Component maintainers post
  3. Collaboration time
    • tba
  4. New business

Global Marketing Team Meeting Notes March 11th, 2020

Introduction: 

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. can be found at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1583334051185200 

Attended/Participated Asynch

Meeting led by: @yvettesonneveld, @webcommsat, @harryjackson1221

Meeting notes: @maedahbatool

Attended: @maedahbatool, @harryjackson1221, @darls, @megphillips91, @webcommsat, @yvettesonneveld, @antialiasfactory, @passoniate, @chaion07, @fayazgabol, @kashifgabol, @JillianSMaxwell, @oglekler, @nullbyte, @pmbaldha, @sharaz, @gkibria69, @abdulwahab610, @artisticasad, @larrisa

WordPress Celebrations/Successes of Past Week in the Marketing Team 

Task: People of WordPress

Update provided by: @yvettesonneveld

Article link: https://wordpress.org/news/2020/03/people-of-wordpress-mary-job/

Updates

  • Last Friday, the People of WordPress team published another feature, this time on Mary Job, one of the projects’ long time contributors.
  • We would really appreciate it if you could help us distribute this content by posting about it on social media or mentioning it in owned media.
  • Huge props to @webcommsat, @topher1kenobe, @chanthaboune, @maryojob, and @yvettesonneveld for getting this piece shipped.
  • The next story will feature Mario Peshev. The task lead will create a card on the People of WordPress board.

Task Updates

Task: Component Maintainers Post on WordPress Marketing

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: https://trello.com/c/H6sis4Az/320-component-maintainers-post

Update provided by: @JillianSMaxwell

Draft component maintainers post

Updates and actions

  • First of all, we’d like to thank all those who provided feedback on the initial post. We have gone through the feedback and created a new draft within the same document title “Second Review Draft”.
  • There are a few technical questions that @francina is working with the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. to answer. Once we have the appropriate feedback we will releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. the draft for another review with marketing. 

Call for Help!

  • We would love to have anyone on-board who would like to participate in the 2nd round of edits.
  • We are looking for component maintainers to highlight the component maintainers’ handbook post. Likewise, we would love to interview a current component maintainer as well for better reference.

Task: Content Marketing Strategy

Task lead: @megphillips91

Trello card: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Updates

  • We hit a bit of an unexpected stall this past week, because the task team were not able to have the planned working session. Once this working session has taken place we will come back to the team on any items where we need help.
  • When things are sorted, we will post on the marketing channel so others can attend and pitch in.

Task: Contributor Events

Update provided by: @webcommsat

Updates

  • We have been updating slack with the postponement or cancellation information for WordCamps and contributor events. You can find a thread to the earlier message about this at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1583915445313500
  • Also, the Community team published a new recommendation today. The long and short of it: if there is any evidence of Covid-19 in your area, postpone the event and consider offering a virtual event.
  • You can read the detailed post here.

Task: Release Leads Post for the Core Team

Update provided by: @miker

Updates

  • Mike is working on the release leads post for the Core team. He will add an update in the coming week.
  • Indeed it will be a great task for our tech-based members too.

Task: Video, Audio, and Lighting Tips for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Interviews

Update provided by: @webcommsat

Trello link: https://trello.com/c/5Y0pAgJM/235-blog-video-audio-and-lighting-tips-for-wordcamp-interviews

Updates

  • A collaboration exercise is planned on this for a future meeting.
  • Thanks to @Leo Mindel for his ongoing assistance with this.
  • This is now in the final review stage.
  • If you have any further comments, please add a note to the Trello card.
  • You’ll find the working document here: https://docs.google.com/document/d/14N1MMLUnNkRh4jU1JIXNldxUWZX1D7A51ovatt917Xk
  • Moreover, please make sure you’re logged in so your name shows when commenting. That will help us find out who contributed and give you proper attribution.

Task: Contributing to WP Marketing

Update provided by: @webcommsat

Updates

We are lucky to have a lot of interest in contributing to marketing from both team members and other teams. We do want to encourage active and long term contributing to the team. If you are unsure of how to get started or want the next task to get involved with, please reach out to the team reps or ask in our new contributors’ thread in our weekly meetings. It would be wonderful to increase the number of active contributors and continue to develop opportunities for team collaboration. We particularly need help with a number of tasks. Here are a few:

  • our video marketing resources
  • subtitling of key videos
  • contributor story interviewers and write-ups
  • showcase
  • content marketing proposal
  • language buddies
  • onboarding documents

Come and get involved. Let’s make the WordPress, open-source project even more amazing.

Proposed agenda next meeting 

  1. Opening
    • Welcome and attendance
    • Review of notes/ actions from the previous meeting
    • A special welcome to new attendees
    • Celebration time (let’s celebrate our WordPress Marketing accomplishment!)
    • Daylight Savings Time schedule
  2. Task lead updates including
    • Contributor Events updates
    • Release leads page
    • Component maintainers post
  3. Collaboration time
    • tba
  4. New business

If you would like to suggest something for the agenda for this week’s meeting, please contact @yvettesonneveld on Slack.

X-post: Documentation License

X-comment from +make.wordpress.org/docs: Comment on Documentation License

Global Marketing Team Meeting Notes March 04th, 2020

Introduction: 

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. can be found at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1583334051185200 

Attended/Participated Asynch

Meeting led by: @yvettesonneveld 

Meeting notes: @JillianSMaxwell @webcommsat @yvettesonneveld

Attended: @pmbaldha, @nullbyte, @mikerbg, @timbb, @webcommsat, @darls, @chaion07, @antialiasfactory, @megphillips91, @oglekler, @fitehal, @JillianSMaxwell, @sharaz, @fayazgabol, @burhandodhy, @harryjackson1221, @mta1, @lmurillom, @abdulwahab610

New Contributors: @SatishPatel, @chaion07, @burhandodhy

WordPress Celebrations/Successes of Past Week in the Marketing Team 

  1. Update from @webcommsat. Lots of work has continued again this week on helping move tasks forward and liaising with other teams. Thanks to everyone who has responded or offered to help new contributors.

Daylight Savings – Meeting Time Planning

  1. We will be meeting at 3:00 PM (15:00) PM UTC ( Wednesday 15:00 UTC )until 29 March 2020
  2. The meeting will move to 2:00 PM (14:00) UTC (Wednesday 14:00 UTC ) after 29 March 2020

Please note: That means if the area you live in changes to daylight savings time on a different date than March 29th of 2020, or does not change at all, meeting times may change twice for you over the next few weeks. We will try to post reminders in the channel regularly.

Open Items from Last Week

Link to Prior Week’s Meeting Notes: 

  1. WCEU contributor stories: Please submit your WCEU contributor story. This is a great opportunity to be showcased. If you haven’t been to WCEU before, we will be opening a wider call for contributor stories after this current promotion.
    1. Submit stories here: https://2020.europe.wordcamp.org/2020/02/15/call-for-contributor-stories/ 
    2. Deadline for submissions on the WCEU form: 10 March 2020
    3. TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card:  https://trello.com/c/0Th9Mlhy 

Task Updates

Task: Forthcoming Contributor days/events 

Task lead for: @webcommsat

Update provided by: @webcommsat

Update: 

  1. WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Geneva has been postponed until later this year. We will continue to work with the camp on plans for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. Our thoughts are with the organizers.
  2. WordCamp Washington DC and its Contributor Day (29 March 2020) have been postponed. Sending our thoughts to the organizing team and all who would have been involved in the event.
  3. WordCamp Antwerp Contributor Day – we are in contact with the camp to have available three tasks for those interested in contributing to marketing. Please add yourself to the card if you will be attending or can help with the translation of some of the instructions for tasks. 
  4. WordCamp Retreat in April has been postponed to 2021 – We send our thoughts to the organizers. 
  5. WordCamp Malaga. We have sent a follow up to the organizer’s team
  6. Virtual WordCamp Asia MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. 
  7. WordCamp Europe – Porto, Portugal 
    Planning continues. Once tickets are available later in March, please either add yourself to the card if you will be attending the Marketing table this CD or wanting to work on tasks during the conference days. 
  8. WordCamp Las Palmas Gran Canaria 

Next steps for the task: 

  1. Each of the WordCamps that are scheduled to have contributor events in the coming months have a card on Trello. If you are likely to be able to help with materials, be a language buddy, or just be attending and like to work on marketing tasks at these events, please either add a note to the card or contact me on Slack. We appreciate that not everyone is comfortable with having attendance at an event listed on a searchable website. 

Task: Crisis / Urgent Communication for WordPress Developers 

Task lead for: @webcommsat

Update provided by: @webcommsat

Update: We had a very useful task meeting on scenarios and the feedback from pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme developers/ creators on our related cards. Thanks to @mta1 and we will report back on this in more detail next week.

Next steps for the task: If anyone else has plugin or theme developer background and can help with the scenarios and communications messages, please let us know.

  • @pmbaldha and @nullbyte volunteered to assist. More discussion to take place next week.
  • there are additional opportunities for contribution available.

Task: Content Strategy Charter Proposal 

Task lead for: @megphillips91

Update provided by: @megphillips91

Update: 

  1. We moved along this past week by working a bit on the charter document proposed by @mikerbg. This was an amazing working effort. It sought to pull together the scope and goals of the project. We have some points for the collaboration time which we would like to get the larger group’s input on today.

Next steps for the task: 

  1. Join us this next week as we get together as a smaller working group to finalize our work on this proposed charter document
    1. Doodle for the meeting: https://doodle.com/poll/67pb7adyg99tse6n 
    2. Action: @megphillips91. To put the confirmed meeting time in Slack in UTC to enable as many contributors as possible to have notice and provide the details for the notes which are published on Monday. 

Task: ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. focus leads description page on Make WordPress CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. 

Task lead for: @mikerbg

Update provided by: @mikerbg

Trello card: https://trello.com/c/sF3yYRqM/321-release-focus-leads-description-page 

Update: 

  • Mike working on a draft document to start a collaboration on this.

Task: Component maintainers post 

Task lead for: @JillianSMaxwell

Update provided by: @mikerbg, @webcommsat, @JillianSmaxwell 

Trello card: https://trello.com/c/H6sis4Az/320-component-maintainers-post 

Update: 

  • First draft completed and reviewed by @mikerbg, @webcommsat, @francina  
  • The document will be ready for a second marketing team review this week. More on this task in the collaboration section below.

Collaboration

Task: Content Strategy Charter Proposal 

Update provided by: @megphillips91

Request: Please help us on work on the language in the current Charter Proposal https://docs.google.com/document/d/1lD-cGs8prfj46OLu1KfhGcppyLQ_i7D3ggLwHe6II-o/edit?usp=sharing 

  • During the collaboration on this document, @yvettesonneveld highlighted once more that the more voices we can add to this project, the more value it will offer. She recommended to be intentional in seeking the win-win across teams rather than outlining non-negotiables. If you have some time available, please share your thoughts in the document in suggestion mode. Particularly if you have experience with persuading large, diverse groups

Task: Component Maintainers post

Update provided by: @webcommsat, @JillianSmaxwell  

Request: 

  1. Component Maintainers/Core ContributorsCore Contributors Core contributors are those who have worked on a release of WordPress, by creating the functions or finding and patching bugs. These contributions are done through Trac. https://core.trac.wordpress.org.: Do we have any Component Maintainers or core contributors used to working with components in the marketing channel? If so, we would like your help and be able to capture the things that you particularly enjoy about the role to enthuse others. We may also be able to use some of this as quotes in a promotion post in marketing to be scheduled in the future, which would link to the updated page in Core.
  2. Second round editing help: Please add yourself to the Trello card if you have specialist knowledge of this area or reply to the thread in the meeting to @JillianSMaxwell if you are available to assist with technical queries / helping non-specialists understand the post/work of these maintainers.

Next Meeting

Wednesday 11 March 2020, 15:00 UTC, in the Marketing Channel Slack. Thank you to everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.

Proposed agenda next meeting 

  1. Opening
    • Welcome and attendance
    • Review of notes/ actions from the previous meeting
    • A special welcome to new attendees
    • Celebration time (let’s celebrate our WordPress Marketing accomplishment!)
  2. Task lead updates including
  3. Collaboration time
  4. New business

If you would like to suggest something for the agenda for this week’s meeting, please contact @yvettesonneveld on Slack.

Global Marketing Team Meeting March 4th – Agenda

Please join us for our next weekly Global WordPress Marketing Team meeting. This meeting will take place in the #marketing slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel on Wednesday, March 4th at 3:00 PM UTC.

If you’d like to read up before the meeting, please check out the Global WordPress Marketing Team Meeting Notes from February 26th, 2020.

Meeting Agenda

  1. Opening
    • Welcome & attendance
    • Review of notes previous meeting
    • A special welcome to new attendees
    • Celebration time (let’s celebrate our WordPress Marketing accomplishment!)
    • Daylight savings time meeting planning
    • Reminder: Call for contributor stories (WCEU 2020)
  2. Task lead updates
  3. Collaboration time
  4. New business

Global Marketing Team Meeting 26 February 2020 – Notes

Introduction

Background

  • These notes cover key items and actions from the meeting and to assist with asynchronous contribution to the WordPress Global Marketing Team published on its blog.
  • We aim in the longer term to produce a short summary.
  • The current longer document is part of our work to onboard recently joined members and encourage longer term contributing and sustainability.
  • For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. after the meeting and send your updates.
  • Main Marketing meeting on 26 February 2020 on Slack

Meeting led by Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.: @yvettesonneveld
Summary: @maedahbatool, @webcommsat @yvettesonneveld

Attended: (WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ IDs where advised): @maedahbatool, @JillianSMaxwell, @darls, @yvettesonneveld, @webcommsat, @antialiasfactory, @nullbyte, @gkibria69, @abdulwahab610, @oglekler, @afshanadiya, @megphillips91, @passoniate, @wpfiddlybits, @mta1, @sharaz
New contributors: welcome to @topher1kenobe

Celebration Thread/Successes This Week

Project: People of WordPress series on WordPress.org/news

Update provided by: @yvettesonneveld
Article link: https://wordpress.org/news/2020/02/people-of-wordpress-kori-ashton/

Task: Improving notes, actions, onboarding and workflow

Update provided by: @webcommsat

  • We have spent some weeks working through many of the cards on Trello. This has focused on identifying blockages and difficulties, and finding ways to move them forward as well as opportunities to help marketing team members get involved.
  • Thanks to the team reps for their input into this. Welcome to @JillianSMaxwell who has joined the notes and actions group and is working with @yvettesonneveld, @webcommsat, and @mikerbg on how we can make more use of the tools the whole team can access.
  • Thanks to everyone who has responded and to the other teams that have helped us make progress with tasks and systems.
  • Work has continued on reviewing and implementing feedback and further developing project management and systems to support the Marketing Team in its work. Thanks to @webcommsat, @yvettesonneveld, @mikerbg, @siobhanseija, @harryjackson1221, @jenblogs4u, @maedahbatool, and to previous team reps and other contributors on the wider area of work.
  • The aim of the new notes and actions is to make it:
    • more useful to team members, others in the project, WordCamps and those interested in joining as contributors
    • easier for contributors to join in with the work of the Marketing Team, promote inclusion and reduce barriers caused by different timezones and availability
    • more effective in helping other teams be aware of our work, highlight relevant streams or cards at their meetings, and give input
    • support follow-ups, longer-term planning, and strategic marketing
    • generally make the information more user-friendly.

Actions / opportunity

  • Do you have a skill in the areas above or an idea for how another’s team approach can be adapted for marketing?
  • Could you join the Notes and Actions group? Contact @webcommsat and @yvettesonneveld

Task Updates

Task: Component Maintainers Post on WordPress Marketing

Trello card: https://trello.com/c/H6sis4Az/320-component-maintainers-post
Update provided by: @JillianSMaxwell
Draft component maintainers post

Updates and actions

  • @JillianSMaxwell is working on a first draft using the information from @francina and @mikerbg. Queries have been sent to the task requester, @francina in the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Team.
  • Input will be added by @MegPhillips91. The marketing edit/review to be done by @mikerbg and @harryjackson1221, before returning it to the Core team.
  • Social media promotion messages to be drafted after Core has approved the post. Social media input – @webcommsat and @afshanadiya.
  • Input opportunities:
    • If anyone else has experience in social media management and could assist on this or other cards, message @webcommsat
    • Component maintainers are welcome to add suggestions to this document either through the Marketing team or when it returns to Core.

Task: Proposal – Content Marketing Strategy

Task lead: @megphillips91
Trello card: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Updates

  • The working group is working on a charter document and some other items
  • New contributors welcome. Trello board has more details
  • By next week, they hope to bring a first draft of the charter to this meeting which can be read and worked on later by the larger team. Suggestions/feedback welcome in the Proposal – Content Marketing charter draft. Please use comments to add suggestions.

Contributor Events

Updates from: @webcommsat

Updates and how you can get involved

  • We received a good response from people wanting to be involved with contributor events, help new people with on-boarding and language barriers.
  • We are now seeking help with creating a way of mapping language assistance that might be available for particular contributor events which we are involved with.
  • If you are able to help with this or can help another member by being a language buddy, please contact @JillianSMaxwell, @webcommsat and @yvettesonneveld or add to the Trello card.
  • At this time, we really need language buddies who can help marketers when they are first getting started or contributing to a collaborative post.

Discussion continued about different ways marketing team members can help colleagues. If you are interested in helping explore this area within the team, these are some examples of what language buddies within the team could assist with:

  • helping translate major content pieces (e.g., we had some translate the digital citizenship story into German, Portuguese etc. so far. If you would like to translate this, let us know too. We also have a few other articles like this, e.g., the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule marketing post).
  • be willing to help work alongside other marketing contributors speaking in their native language to overcome any difficulties they are finding with using the tools etc.

Trello Cards for Contributor Events

We post cards to Trello for contributor events that will be having a marketing table and which we and the camp are able to support. If you will be attending a contributor event or are able to help/work on a task virtually or in person on the same day, please add yourself to the Trello card.

Task: Marketing table, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Geneva Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. 2020 on WP Marketing

Task lead: @webcommsat, @michellebulloch
Trello card
Geneva Contributor Day 2020 link

Updates

  • We are working with WordCamp Geneva, taking place in March, on particular tasks that will be available.
  • POST-MEETING UPDATE, WordCamp Geneva has been postponed from March 2020 until later in the year.

Task: Marketing Table, WCEU 2020 Contributor Day and Contributing Area

Task lead: @webcommsat, @yvettesonneveld
Trello card: https://trello.com/c/1KagUPpT/324-marketing-table-wceu-2020-contributor-day-contributing-area

Updates

  • We have started working on the Marketing Table for Contributor Day, WordCamp Europe 2020 in June. If you have a particular idea or if you could help be a language buddy for on-boarding on the tools we use for marketing, do not hesitate in stepping forward.
  • We appreciate tickets for Contributor Day are not out yet. We will also want to help marketing members meet in smaller groups on the WCEU conference days in the Contributing Areas.
  • For supporting attendees in Persian and Turkish, @antialiasfactory volunteered.

Task: WordCamp Europe Contributor Stories

Update provided by: @webcommsat for WordCamp Europe (WCEU) Contributing Team

Updates

  • The Make WordPress Marketing Team is continuing to work with WordCamp Europe on contributor stories.
  • A call has been put out for WordPress contributors to share their stories of becoming a contributor or their favourite things about it.
  • If you have attended WCEU and would be happy to tell your story, please complete the call for stories by 10 March 2020. https://2020.europe.wordcamp.org/2020/02/15/call-for-contributor-stories/
  • If you have not attended WCEU as yet, you can also tell your story through the Marketing team. We are currently working on a similar form to help you share your contributing journey and will share this after the WCEU call for stories deadline.
  • Your stories of being a contributor will inspire others. We would love to hear from you.

Task: Video, Audio, and Lighting Tips for WordCamp Interviews

Update provided by: @webcommsat
Trello link: https://trello.com/c/5Y0pAgJM/235-blog-video-audio-and-lighting-tips-for-wordcamp-interviews

Updates and next steps

  • This has been further updated. It will now be re-reviewed by the WordPress.tv team after its meeting this week.
  • Thanks to @drbe4t and @wfckeego who have also put a lot of work into this document.
  • If there are any other experienced video or audio people in the marketing team who would like to help with expanding the conclusion in this document and finding photographs for illustration, please add a note to the card or reply to this thread.
  • This post will be published on Marketing and WordPress.tv in the middle of March, and it is hoped a condensed, adapted version will go into the handbook in April 2020.

Plugins and theme development related marketing cards

Update provided by: @webcommsat

Updates and next steps

  • The Marketing Team needs assistance from those who have particular experience or skills in identifying communications issues that may come up for pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme developers.
  • We need to develop some easy scenarios to help developers in communication of potential issues and with communicate with users.
  • In the feedback from developers on these areas, it emerged that some difficulties existed on finding good practice / tips on when to communicate, identifying issues for proactive communications, and understanding the kind of scenarios which may need a considered marketing or communications approach.
  • Marketing Team members who have an understanding of plugins and themes needed to help We need to write some scenarios without scaring people, and for each one write some communications info.
  • Thanks to @mta1 for coming onboard to work on this.

Next Meeting

Wednesday 04 March 2020, 15:00 UTC, in the Marketing Channel on Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.

Global Marketing Team Meeting 19 February 2020

Introduction

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. after the meeting and send your updates.

The fuller meeting discussions can be found on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: https://wordpress.slack.com/archives/C0GKJ7TFA/p1582124597097000

Meeting led by Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.: @mikerbg
Summary: @maedahbatool @webcommsat @JillianSMaxwell

Attended: (WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ IDs where advised): @maedahbatool, @mikerbg, @megphillips91, @passionate, @darls, @JillianSMaxwell, @webcommsat, @mta1, @wpfiddlybits, @antialiasfactory, @MatthiasBathke, @gkibria69, @jonoaldersonwp, @abdulwahab610, @pmbaldha, @Ryan B.
New contributors: welcome to @pmbaldha and @Dan Gissane

Task Updates

Task: Organize a Virtual Marketing Table Session for WCAsia

Task lead for Contributing Events marketing group: @webcommsat
Update provided by: @webcommsat

Trello card: https://trello.com/c/ed14v1HD/319-virtual-marketing-table-drop-in-in-support-of-wcasia-contributor-day

Update

A lot of interest has been shown by the community in doing a virtual session on marketing using some of the prepared marketing table materials for WCAsia contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. including developing the language buddies idea.

Some ideas that we propose are:

  • a virtual, informal drop-in marketing session for those who had planned to attend or participating virtually on the marketing table at WCAsia Contributor Day itself
  • holding a virtual session in a couple of weeks/ some months time
  • a session could potentially include anyone who wanted to join from Cebu in the Philippines as they have also had to cancel their WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more.. https://2020.cebu.wordcamp.org/
  • using the Marketing channel slack and our other tools for a virtual session or drop-in
  • target audience: marketing team and people who predominantly contribute to other teams but want to help on particular tasks, eg the language buddies work, sustainability and marketing videos.

Next steps:

  • feedback on what support and participation from within the team and those interested in marketing from other teams. This will help us decide on what could be possible within the timespan
  • potentially use a Doodle poll in addition to Trello and Slack for people to express interest.

Task: Proposed Content Marketing Strategy

Task lead: @megphillips91
Trello card: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Updates

  • The working group has started working on a formal proposal outlining the major objectives and constraints through a charter process. This Google document will be shared with the full marketing team [date to be set] and finalized into a P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. blog from the group for wider feedback and comment.
  • Links to scrum stand up documents (updates on the different workstreams that have been set up)
  • Initial thoughts on the charter for this proposal
  • In the next two weeks, the working group proposes to work on the charter document to give all those who would like to participate time to do so asynchronously. When complete, the charter will be shared as a proposal for comments and participation.
  • To add to the Google document, turn on the Suggestion mode and add comments and feedback
  • Thanks to @mikerbg for assisting the working group on defining the objectives through a charter process and to all those who participated.

New Business

Component Maintainers Post on WP Marketing

Trello card: https://trello.com/c/H6sis4Az/320-component-maintainers-post
Update provided by: @mikerbg . Thanks to @francina from the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team for the request to marketing and to @webcommsat for setting up the Trello cards.

Updates

  • Received request from the Make Core Team which could be a great opportunity for our technical and development focused contributors. The task will increase the focus on the component maintainer role.
  • Background to Component Maintainers: these are some of the most important roles within the WordPress ecosystem, as they drive new features forward with each releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software.. Without a strong component maintainer, features can struggle to gain traction. This task is aimed to help inform the community on this role.
  • Some of the key things component maintainers do are:
    • triage new tickets related to the component
    • help keep momentum on existing tickets
    • assist in keeping other teams updated on the status of a component during release
    • maintain the roadmap for a component
    • and propose new component features.

Task objectives

  • The main task is to re-write the component maintainer page. Core will be the final reviewer.
  • Direct questions to Core through the Trello card regarding any technical aspects or descriptions which need further clarifying
  • The revised content needs to help raise awareness of this role and aid future recruitment efforts.
  • Create some social content (short tweets and hashtags which could be used to encourage sharing). Though this content may have more limited social media reach, we are trying to include this aspect in future copy plans.

Next steps

  • @JillianSMaxwell and @MegPhillips91 volunteered in the meeting. Anyone else who is interested to collaborate may add their names to the Trello card or speak to @mikerbg
  • A second task has been requested from the Make Core Team. It focuses on writing an initial draft of the Release Focus Lead role, with similar objectives to this first task. This will be discussed at next week’s meeting.

Request to Task leads/ contributors

The group working on notes and actions would really appreciate if you could update your Trello cards or let @webcommsat or @yvettesonneveld know how you are getting on and what help you might need.

We are working towards having an ongoing open list of actions or follow-ups from previous meetings. So please do let us know if there is something from your tasks we could include in this section or would be useful to be a reminder in future meetings. The team reps are here to help support you and do keep in touch with them if you have a difficulty or need particular assistance from others in your task.

We will contact task leads or participants where we are unsure of an action, and really appreciate your replies so we can finalize actions and all work together on next steps. We hope this new system will make it easier for people to get involved and find tasks to use their skills. Thanks everyone for your feedback into this new approach and as we work towards putting it into place.

Next Meeting

Wednesday 26 February 2020, 15:00 UTC, in the Marketing Channel on Make WordPress Slack.

Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.

Global Marketing Team Meeting 12 February 2020

Introduction

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. after the meeting and send your updates.

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. can be found at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1581519699428000

Attended / participated async

Meeting led by team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.: @mikerbg

Summary: @JillianSMaxwell @webcommsat

(WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ IDs where advised): @fayazgabol @afshanadiya @mikerbg @maedahbatool @mta1 @megphillips91 @yvettesonneveld @ogleker @siobhanseija @harryjackson1221 @webcommsat @antialiasfactory @carike @kashifgabol @abdulwahab610 @sharaz @nao @passoniate @abdulwahab610 @darls @artisticasad 

New contributors: @Imurillom

WordPress Celebrations/Successes of Past Week in the Marketing Team

  1. Update by @mikerbg: We are very pleased to announce that Abha Thakor has joined the Global Marketing Team reps! @webcommsat has been a very active member of the team for some time, and is recognized for her wide contributions throughout WordPress. She is involved as a resource and mentor, and is always willing to share her perspective and expertise. Abha has a very broad skillset, and is known for her willingness to answer any WordPress and marketing questions!

    We really look forward to having her as a part of the team!
    Team members added their congratulatory comments and welcome.
  1. I would also like to remind everybody that our wonderful team rep @siobhanseija will be stepping away from the marketing team for several months for family reasons, but be back after that. Team members thanked Siobhan and wished her well during her break.
  2. We also want to recognize and thank our contributors from around the world that may not be able to attend this meeting due to timezones and conflicts. We greatly appreciate your dedication and feedback! We encourage anybody who is not able to attend this meeting to comment and participate asynchronously. We will wait several days before publishing the meeting notes to encourage participation. 

Open items from last week

Previous week’s summary

Updates:

  • nothing received on WordPress Meetups survey as yet. Follow up to be sent after 19 February 2020 meeting as needed
  • date tbc for next proposed content strategy meeting. Meg adding Team reps as admin to its working board to arrange access for other marketing team members. All – please let team reps know if you want to participate and have any difficulties accessing the board
  • date to be arranged with team reps and working group for full marketing team input and feedback on proposed content strategy
  • ideas received for virtual session and options to re-use materials prepared for WCAsia contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. marketing table [post meeting]
  • follow-up sent to WCVienna 2020 on marketing table materials available if needed
  • next Hero article for WordPress.org news being worked on. Publication due by 19 February 2020.

Task Updates

Task: Contributor Day Marketing Day preparations, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 

Task lead for Contributing Events marketing group: @webcommsat
Update provided by: @webcommsat

Update:

  • WordCamp Asia (WCAsia) has been cancelled today https://2020.asia.wordcamp.org/2020/02/12/cancellation
  • from the marketing team, we are thinking of all the organizers and everyone involved
  • thanks to @nao and team for all their work and involving the global marketing team from the early days of preparation. We have many marketing team members who have been involved in some way with this WordCamp. Thanks to everyone who has been giving ideas and working on language aspects to help with a marketing table at the Contributor Day. We will be able to use much of this in the future. For now, we are sending best wishes to the WordCamp Asia team and everyone involved with what can be offered digitally and with the communications work in the next few weeks.

Next steps for the task: 

  1. we will share any digital offering in the marketing team and through our networks as relevant
  2. @nao, the Global Lead for WCAsia asked to contact marketing if they want to explore using some of the Contributor Day marketing table preparation
  3. all those who have been involved in the Contributor Day preparation or who planned to take part on the marketing table contact Abha or Jillian on slack or on the Trello card if they would like to join an informal virtual marketing session. Any other marketing team member also welcome to join this.

Post meeting update

Trello card: https://trello.com/c/ed14v1HD
Update: Virtual session of marketing table to show support for WCAsia 

We have had a lot of interest in doing some kind of virtual session on marketing using some of the prepared marketing table materials for WCAsia contributor day. This includes the video marketing tasks and developing the language buddies idea. We have done this before in other areas as a follow-up or additional support time. Ideas on what we could do:

  • a virtual, informal drop-in session on what would have been WCAsia Contributor Day itself (this Friday 21 Feb 2020) 
  • a virtual session (including drop-in) in a couple of weeks time. Suggestion this session could also include anyone from Cebu in the Philippines who would like to join as they have also had to cancel the WordCamp. https://2020.cebu.wordcamp.org/

Thank you to everyone who has contacted about this and for your enthusiasm. We can make a final decision in the Marketing Team on Wednesday on whether it is feasible. The biggest takeaway from the comments received was the support for the WCAsia team and ongoing message of solidarity across the WordPress community. We will keep in our ongoing thoughts the WCAsia team, organizers of WordCamp Cebu and all those working to support them.

Next steps:

  • please reply in slack, DM Abha or Jillian Maxwell, or add information to the Trello board
  • let us know if you would be able to take part, an idea of time (please can you give this in UTC – you can check what this would be on www.wordtimebuddy.com/ and what timezone you are in. It may be very tight to try and make this happen for Friday and we may focus on exploring it for a future date.

B. Task: Content Marketing

Task lead: @megphillips91
Trello card: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Updates and discussion

  1. @mikerbg has agreed to help lead a discussion. We are hoping this will clarify scope and goals of this project and prepare a short statement. 
  2. Thank you to everybody that spent time working on this area.
  3. You can use the Trello content board to share ideas. Lot of ideas for content on the board so far!
  4. We do not know if Design or MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. is working on something similar. What we want to avoid is duplicate work or ’undo’ something another team has been working on. The hope is that we can spur conversations between teams and identify any areas of overlap.
  5. The next meeting for this group will be Saturday (@Meg Phillips will confirm time later) [Update this has been moved to Thursday 18 February 2020, 9am (time zone tbc – please check on the marketing slack for update on times]
  6. A formal proposal will be put together and submitted initially to the marketing team for feedback and then wider through the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. blog. @mikerbg will put together a document/workflow on this process and what we should include (more details below).
  7. Sustainability and buy-in discussions.
    @webcommsat – There are so many great ideas. If we can draft a proposal in this working group, and then get feedback and buy-in from the marketing team as a whole before it gets published wider, it will put the efforts in a much stronger position. We have so many people in the team (including in this group) who have raised these areas before, done bits of work on aspects, and who have expertise in many of the areas being discussed. Getting the whole marketing team to feed into this will only help and what a great resource that will be. It will help us sustain content opportunities and SEO in the long term term.
    @carike highlighted the planning schedule will be crucial and including flexibility.
    @megphillips91 highlighted the speed the industry changed and echoed the need for sustainability.
  8. It was agreed in the discussion that involving more people will help with buy-in and sustainability.

Next steps for the task – Creating a charter and formal proposal 

This will aid understanding/ awareness and input from the wider marketing team, and help finalize a P2 document to gain transparency and visibility with other Make WordPress teams.

Team rep @mikerbg will help with the proposal process. Lots of work has been done towards this. The proposal will be approached in a similar way to a project charter in other environments. This will help set out what is being proposed and why. Then we will consider one of the most important part of a charter: the areas we are specifically excluding from the scope.

Reference

  1. example of P2 proposal https://make.wordpress.org/core/2019/06/12/xml-sitemaps-feature-project-proposal/
  2. a charter is project management term, and outlines the scope of a project. It is a document preparred at the beginning of a project, and serves as the ‘official‘ starting point for a project.
  3. it can be as simple or as complicated as needed, but generally contains the overall objective, constraints (stuff you must do or not do), and any scope constraints. Depending on your organization, it can also be a formal authorization to use resources. Basic Overview of a charter

C. Task: Social Media Discussions 

Update provided by:  @webcommsat

Update:

  1. this week, we have followed up with community about the remaining questions we had in the feedback from camps on how to interact with the WordCamp related global social channels
  2. also highlighted the questions we have previously raised on how we can contribute to wider channels and methods to do this, for example, releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule marketing. Discussion is on the channel. We will update the meeting again when we hear more on this. 

New Business

Suggestion/New Business Topic: How to request help for some copy from the marketing team 

Question posed by: @francina in the Make Community team.
Reply by team rep @yvettesonneveld: you can get help in all sorts of ways. You could post about it here in the channel, raise it as a new task at a meeting, or direct message any of the team reps.

Next Meeting

Wednesday 25 February 2020, 15:00 UTC, in the Marketing Channel Slack.

Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.

Global Marketing Team Notes 5 February 2020

Introduction

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. after the meeting and send your updates.

The main meeting discussions on the Marketing team Slack can be found at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1580915215196300

Attended (WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ IDs are listed here): @timbb @maedahbatool @kashifgabol @megphillips91 @fayazgabol @mta1 @JillianSMaxwell @Carike @OGlekler @antialiasfactory @Sukafia @yvettesonneveld @harryjackson1221 @sharaz @abdulwahab610 @webcommsat @siobhanseija @mikerbg

Summary: @JillianMaxwell @webcommsat @yvettesonneveld

WordPress celebrations/ Successes of Past Week in the Marketing team

  • Extending his firm’s involvement in the WordPress community, @timbb shared his office hosted ‘13 WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. LJ’ for the first time. This Meetup is in Ljubljana, Slovenia. 
  • @megphillips91 shared her excitement of attending her first Meetup/ WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. organizer meeting and its planning a charity hackathon in Virginia Beach, USA.
  • Thanks to everyone who has worked on items in the week or for this meeting. As with all tasks covered in our meetings, please do get involved with the different tasks/ working groups by attending the meetings and following the cards.

Task updates

1) Task: Proposal – 2020 Content Marketing. A working group is exploring this.

Task Lead: @Megphillips91
Trello Card: https://trello.com/c/AxoJHcsM 
Update Provided by: @Carike

Update

  1. @megphillips91 has published a Content Marketing Trello (note this is extenal to the usual task board), link below.
  2. Trello Board: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Task Updates

Information for notetaker: Summarize any updates from Task Leads that are discussed here:

Task: Proposal 2020 Content Marketing Plan

Task Lead: @megphillips91 
Trello Card: https://trello.com/c/AxoJHcsM  
Trello Board: https://trello.com/b/0ZCUIw4V/2020-content-marketing 

Updates

  1. @megphillips91 hosted a session for the Marketing Team with Cathi Bosco, from the WordPress Governance Project, last week to explore relevant marketing learnings from the project’s work. It explored the stakeholders’ definitions within the WordPress Governance Project and how this information could contribute to stakeholders and buyer persona for marketing purposes. 
  2. Thanks to Meg and Cathi for their time arranging this. These ‘personas’/ stakeholders are a good starting point for marketing. They will need further fleshing out for marketing and link in with the work already started on marketing personas.
    • Notes from this working group meeting can be found via the Trello card. Thanks to everyone who was able to attend or follow asynchronously.
  3. @megphillips91 published a Trello board (link above) for the working group which outlines what it is hoping to accomplish and will bring this together for a future meeting of the Marketing Team. (Date to be scheduled with the Team reps).
  4. @yvettesonneveld highlighted the ongoing collaboration process.
    1. To obtain a go-ahead for this project, a concise proposal is needed first to come back initially to the Marketing team as a whole. Once any further feedback has been incorporated, then it would be shared wider within the WordPress.org community for feedback. @mikerbg gave an example that proposals like these are typically published on  make.wordpress.org relevant (P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/.) channel to foster an open conversation about it, gather feedback and gain support. An example is the Five for the future, which had wider development and feedback before posting. https://make.wordpress.org/updates/2018/11/05/proposal-five-for-the-future-acknowledgement-page/
    2. To obtain support for initiatives like these, it’s vital we try to use helpful, inclusive language to express opinions. Also we need to keep in mind that many of us are volunteers and do the best we can with what time and resources we have. We come from a wide variety of cultural and lingual backgrounds. Fostering an inclusive, collaborative culture and opportunities to participate are essential. 
    3. As a partial solution to be more inclusive, the working group had highlighted the need for creating multilingual content. @JonoAlderson noted that the infrastructure doesn’t currently support multilingual content for an initial distribution of content.
    4. @yvettesonneveld highlighted is too early in the proposal plan process for discussing multilingual workflows with the polyglots teams. She recommended for now, we need to make we have people on board who have experience with cross-cultural communication. 

Next steps for the task

  1. The working group on the proposed content strategy will draft a concise proposal as discussed in Point 4(1) above. This will come back to the full Marketing Team meeting. A draft will be finalized for the P2 WordPress.org Marketing Blog and cross-promoted on the other teams for further review, adaptation and relevant agreements. 

Task: Contributor Events Marketing

Task Lead: @webcommsat
Trello Board: https://trello.com/c/uoQnPizU 
Update provided by: @webcommsat

Updates

  1. Many ideas have come in – all are very appreciated. 
  2. Will provide a greater update after the next catch up with @yvettesonneveld and @siobhanseija, and with a number of volunteers who have expressed interest in working on this in the next few months.

Task: Google documents onboarding guide with WordCamp Europe (WCEU) 

Joint task with WCEU
Update provided by
: @webcommsat
Trello card: https://trello.com/c/I62iDEJO 

Updates

Thanks to everyone who has continued to give input into the Google documents guide and raise further questions. This guide being drafted with WCEU contributing team. We will come back to marketing for further feedback shortly. Please do continue to add your queries in the interim as there were be marketing team specific areas we may want to add for team-onboarding.

Project: Hero Article series on WordPress.org news

Task lead: @yvettesonneveld
Trello board: https://trello.com/c/6nOxbIyx 
Update provided by: @yvettesonneveld

Updates

  • @Ali-WPFiddlyBits will be working on this HeroPress story to get it published by the end of next week.
  • Request for experienced copy editor to double check the copy. 
  • @webcommsat offered to support if needed

New Business

Awareness: WordPress Meetups survey

Task lead: N/A
Trello card: once response received from the community team 
Update provided by: @mikerbg
Survey link: https://wordpressdotorg.survey.fm/2019-annual-meetup-program-survey 

Updates

  1. The WordPress Meetup survey has been sent out by email to Meetup organizers. It includes questions on what people are looking for with local WordPress Meetups. The survey itself takes approximately three minutes to complete. 
  2. Opportunity to share visibility of this document.
    1. Feedback provided by @webcommsat: this is usually part of the community team’s work and features in the newsletter for Meetups, this month in WordPress and other promotions. @Aditya Kane from the Community Team may be able to share more on the outreach plan for this and if there is anything further they would like marketing’s help for promotion this year. It may be something we can help with promoting in future years and include in our planning. 
  3. Actions: Message sent to the Community team channel and to Aditya Kane. In the interim, marketing team members are encouraged to share the survey with their own Meetup networks.

Next meeting

Wednesday 12 February 2020, 15:00 UTC, in the Marketing Channel SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

Thank you everyone who has joined, attended and updated the meeting, or contributed asynchronously in the last few days.