Marketing to Developers – Slack Meeting Notes 3/17/17 at WCATL

At WordCamp Atlanta’s Contributor Day, the Marketing to the Developers Team met and ran a few surveys.

March 17th, meeting notes.

Overview:

Developer and marketing agency subgroups discussed to keep it all moving forward

  • We’re taking a look at the Marketing to the Agency Subgroup’s questions and are working on writing actionable case study around developers.
  • Our goal is to complete two developer case studies, done-done.
  • We’re collaborating with John Parkinson from the WordPress.TV team to generate corresponding video testimonials.

Actions:

Since a few of us were at WCATL we completed the following:

  1. We’ve created a survey that can be filled out by Developers so that we can begin on our first case study audience and feature/challenge/requirement segment.
  2. If we can find relevant companies, we’ll do an interview, produce a written case study, and create a video to accompany

Links to be provided if surveys get completed.

Survey:

  1. Reviewed longer survey created by Agency subgroup and now we’re trying to tee up the agency subgroup folks with some ‘case study leads’ to generate interest in your current survey starting with a shorter “generate internet” survey to folks at WCATL here.

Last month’s notes are here.

 

#marketing-to-developers, #wcatl-contributor-day

Marketing to End Users, March 8, 2017

No one volunteered to take notes so there aren’t any to share. Here’s the meeting backscroll in Slack.

Feel free to add any questions / comments here or in #marketing in Slack.

#end-users

Marketing at Community Summit / Contributor Day

Just in case you were wondering about the upcoming Community Summit, just wanted to copy my reply to the call for participation here so it gets more visibility.

I’ve been really motivated by all the energy and contributions which have been coming out of the team and I can’t wait to see what we’ll build, but wanted to share just in case it wasn’t clear!

For the Marketing team, which is incredibly new and starting to gain momentum, we don’t have any specific conflicts or issues to resolve – please note that I’m not saying we don’t have a ton of work to do nor are there things we could be doing better – but given the focus of the Summit to focus on issues & conflicts which need in-person discussions/resolutions, it’s best if we give more room to other teams and issues this time around.

The building and doing more part of marketing will happen as usual during Contributor Day and in our Slack/weekly meetings. They’re broken down by subgroup! Please join us :slightly_smiling_face: https://make.wordpress.org/marketing/2017-slack-meeting-schedule/

With that being said, I’d LOVE it if some of the teams here could discuss how to better utilize and work with all the wonderful marketing volunteers to make marketing more part of the project flow. Marketing the Community is off to a great start & working well with the Community team, but Marketing to End Users, Marketing to Developers, and Marketing to Agencies & Clients could have more ties to groups like Training, Documentation, Core, and others.

Marketing the Community – March 1, 2017, Meeting Notes

The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Recapping tasks from Contributor Day at WCUS:

  1. Editorial calendar for Meetup & WordCamp Organizers  (completed 2/1)
    1. Bridget slacked the Community Team for feedback on the Meetup editorial calendar 3/1.
      And in Advanced WordPress Facebook Group.
  2. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities.
    2. Content metrics.

Recapping tasks from last month’s meeting:

  • A collection of videos on what makes a meetup great. 
    1. Jen Miller curated the links here.

Unassigned tasks from last month and WCUS:

  • Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  • A Foundation-backed online advertising strategy
  • Testimonials from meetup attendees – A “Humans of WordPress” style of promotion (call to Community and Meetup Organizers — published 3/1)
  • Support for meetups with low content

New Yorker Laura wants to talk about #4: Humans of WordPress style promotion.

Andy, Laura, Jen and Bridget think that Community Team sent an email out to WordPress Meetups that said,

Also, the WPtv guidelines don’t allow for testimonials. Can we get someone on the TV team to add that category? Added a question to #WPTV slack channel.

https://blog.wordpress.tv/submission-guidelines/

johnparkinson [9:49 AM]

Thanks @gidgey Let me reach out to @jerrysarcastic  and @roseapplemedia  to add that category.

Meetup Video Testimonial Call to Action

For today’s meeting, we decided to focus on video testimonials from Meetup attendees.

Dave Navarro says impromptu videos are best.

“I work for a TV and Radio station in the midwest and I can tell you, from experience, that unpolished raw video has more of an impact on most people in social media than polished professional video.”

Dear Meetup Organizer” was published on Community March 1.

Left over to think about for next month is:

  1. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  2. A Foundation-backed online advertising strategy
  3. Support for meetups with low content

Marketing WordPress to Agencies & Clients – February 22 2017 Notes

We continued with our second Marketing WordPress to Agencies & Clients meeting following up on the WordCamp US Contributor Day. If you’re interested in contributing to the Marketing WordPress to Agencies & Clients subgroup, please have a read through our chat and the items listed below. Leave a comment about anything you’d like to help us with! You can read the whole meeting in Slack or the recap below.

Updates

Documents mentioned below are in the Marketing to Agencies & Clients folder in GDrive.

  • @andymci made progress on organizing the Marketing to Agencies & Clients – FAQs Factsheet, and we have a few dozen Features as Selling Points with notations for Stakeholders and Use Cases.
  • No changes were suggested for the WordPress for Agencies and Clients – Case Study Survey, so that will just get a final copyedit review and then be ready for distribution.
  • @skarjune started to draft a WordPress for Agencies, Clients, and Enterprises Survey as a separate questionnaire to gather perceptions and trends about WordPress.

Discussion

The WordPress for Agencies and Clients – Case Study will gather information from agencies about successful WordPress projects that can be showcased on WordPress.org. The survey will be posted on WordPress.org, and then Marketing team members and others in the greater WordPress community can do outreach to associates, bloggers, and meetups to engage good response. We plan to gather a wide range of cases, and we especially want to see representation from sizable agencies and clients as possible, but we will not create a list of targeted companies. We will use an open call for the survey, and then we’ll review the results and determine how we can best present a range of cases across attributes for size, scope, global, etc.

The WordPress for Agencies, Clients, and Enterprises Survey was brainstormed between meetings as a separate supplemental instrument to gather information about WordPress usage, attitudes, and trends in addition to the Case Study. As our philosophy is to “Help agencies win their clients over to WordPress,” this could help us understand how agencies, clients, and enterprises view and deploy WordPress. We have a startup draft, but we need to outline our objectives and outcomes for this. So, we’re listing questions about WordPress usage by agencies, clients, and enterprises; and we’re creating a matrix of how those dimensions apply to the three use types.

The subteam will do some more work by cross-checking the FAQ items, survey objectives, questions, and expected outcomes for these surveys. We want to ensure our design for gathering information will serve to generate good marketing assets.

Additional Comments

  • We should consider participating in small business forums, like the National Entrepreneurship Week  (now past).
  • The “page builder” for “prototype” seems a winner for Agencies as UX is a top sales service in digital ad agencies these day.
  • Torque/WPEngine & Pantheon have published WordPress industry surveys in the past year showing how ease of use and expansive marketplace are key drivers, while security and scalability are cited as objections.

Action Items

Recap of Goals/Scope: Marketing WordPress to agencies and clients: the subgroup focuses on materials and supporting information useful for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises where the decision-making or platform choices may be happening inside the company. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

#agencies-clients

Marketing to Developers – February 15, 2017, Meeting Notes

The Marketing to Developers team met for the second time, following up on ideas generated at the 18th of January 2017 meeting.

You may visit the Marketing channel (here’s the Slack thread for this February 15th meeting), or you may comment on this post.

Recap of Goals/Scope: Marketing WordPress to Developers: this subgroup focuses on helping developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plugin developers would also fall in this category: development related information, technical use cases and examples, technical best practices. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

We also felt it’s important to getting the word out to the rest of the community about the Marketing for Developers subgroup.

Developers Getting Started With WordPress

There are no updates from members on the items from last month’s meeting.

**Sara reminds: The meeting can serve as a working hour for the volunteers – to start making progress.

If any of the volunteers want to start working on Marketing to Developers project ideas, just speak up in the #marketing channel and dedicate the time to it.

The team started two GDocs (all related docs in the Marketing to Developers subgroup folder on GDrive)

  1. Why WordPress (for Developers) – where we noted potential reasons on why developers would use WordPress with their work.  This is a draft for working on the following item: “Why WordPress” for new developers to WordPress, the strengths of WordPress, reasons to use it, how to build custom sites with it. To remove the preconceived ideas that developers might have about WordPress.
  2. How to get started as a Developer – the team agreed that an onboarding guide for developers new to WordPress is necessary. The developers may need to understand what plugins and themes are and how they fit in the WordPress ecosystem, which (documentation/training/other) resources are available and how to use each, and in general an overview of what WordPress is and how to use it in projects.

The subgroup discussed using Trello to start adding notes and collaborate on the ideas instead of making a separate GDoc. @hardeepasrani is going to work on drafting what that could look like and share with the group.

See you at the next monthly meeting – here’s the full schedule of meetings in 2017.

The subgroup will collaborate on the Why WordPress (for Developers) and How to get started as a Developer and follow up on progress in the next monthly meeting.

#developers, #meeting-notes

#developers, #meeting-notes

Marketing to End-users – February 8 2017 Meeting Notes

The Marketing to End-users subgroup met for the second time, following up on ideas generated at the WordCamp US Contributor Day and the initial January 11, 2017 meeting. The Marketing team is open to new contributors, and you may visit the Marketing channel (here’s the Slack thread for this January 11 meeting), and you may comment on this post.

Many project ideas have been generated for marketing to end-users, and we reminded ourselves to focus on single site owners or small business users of WordPress along with content creators and bloggers.

In the meeting, those present determined that the first next step should be to develop an editorial structure for proposing and generating marketing content, before working on how to distribute and share it. Sara @rosso99 said, “We have a lot of ideas, and people need to start tackling things tactically, putting structure / proposals around them.”

We also felt it’s important to identify the end-user personas to target and to craft lists of keywords to accompany them. We should draft sample content to demonstrate the various kinds of content to use. We can also begin to consider how to place content on WordPress blogs, how to invite guest posts, and how to work with some external sites in the WordPress ecosystem.

Recap of Goals/Scope: Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users, those single-site owners or small business users of WordPress, and content creators and bloggers. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

**Sara reminds: If you want to work on any Marketing to End-Users project idea not mentioned here, you just have to speak up, and dedicate time to it.

End-users Editorial Plan

We discussed potential topics, who to target, and where the content could go. Here’s a summary of the types of things that may go into the editorial plan:

  • SEO strategy
    • Target personas
    • Keywords
  • Content
    • User stories
      • Success stories
      • Inspirational stories
      • Video interviews shot at WordCamps
    • Instructional tutorials
    • Community events
    • Content samples
  • Distribution
    • WordPress.org blog
    • WordPress.com blog
    • Other sites in Community & ecosystem
    • Guest posts
    • Newsletter
  • Sharing
    • Social Media
      • wordpress
      • @wordpressdotcom

The subgroup will collaborate on the End-users Editorial Plan and follow up on progress in the next monthly meeting.

See you at the next monthly meeting – here’s the full schedule of meetings in 2017.

#end-users, #meeting-notes

Marketing the Community – February 1, 2017, Meeting Notes

The Community Marketing team met for the second time since Contributor Day at WCUS 2015. We reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting

Kcristiano gave access to the Community P2 to for Jen Miller and Bridget Willard in the Marketing Community Team to post the Email Marketing GDoc.

Items from last month still left to do are:

1. Editorial Calendar for WordCamp Central to help promote meetup events – currently unassigned.
3. A collection of videos on what makes a meetup great
5. A Foundation-backed online advertising strategy
6. Testimonials from meetup attendees
8. A “Humans of WordPress” style of promotion
9. Support for meetups with low content

Hero Press was suggested as the solution for 8.

Collection of Videos:

We decided to focus on Curating Video for What Makes A Meetup Great (#3).

Jen will find videos that are already existing and curate a list. The purpose is to inspire Meetup Organizers to create their own videos.

Bridget suggested that the Community Team put out a call to action to all Meetup organizers to send a video (how does that actually happen) of why their Meetup is important/great/valuable etc.

Questions:

1. Who do they send it to? WordPress.tv?
2. Who posts to WP.tv?
3. How is it promoted (Facebook Page? What are the Central Social Channels to promote said content?)

Jen Miller will add those questions to the video brief. She also suggests that we work together to create a list of questions this month that could be used to interview organizers and generate testimonials of WordCamps and Meetups.

nirmaldesai suggests we make sure to reference WPTV Submission Guidelines

We’ll reconvene in March about video curation and local creation.

Monthly Email Marketing Follow-Up

Bridget put our Marketing Email Content from last month’s meeting in the Community P2 thanks to @kcristiano‘s help. It has the Swipe File, Suggested Themes, Alternate Themes, and Jan, Feb, March completed as examples.

https://make.wordpress.org/community/2017/02/01/monthly-newsletter-marketing-for-the-community-team-to-wordcamp/

Let’s pay attention to the feedback from the Community Team and Meetup Organizers to reevaluate and iterate our formatting and content.

Thanks for a great meeting.

Looking forward to our next one.

Marketing WordPress to Agencies & Clients – January 25 2017 Notes

We’ve just wrapped up the first Marketing WordPress to Agencies & Clients meeting since WordCamp US. We continue to iterate on what was started during Contributor Day:

  • Gathering case studies & insights by surveying agencies.
  • Developing a comprehensive list of features & benefits that would eventually become a landing page.

If you’re interested in contributing, please have a read through our chat and the items listed below. Leave a comment about anything you’d like to help us with! You can read the whole meeting in Slack or the recap below.

Recap of Goals/Scope: Marketing WordPress to agencies and clients: the subgroup focuses on materials and supporting information useful for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises where the decision-making or platform choices may be happening inside the company. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Projects in progress

The following topics were shared in the chat. As mentioned above, we’re iterating on the work that began during Contributor Day at WCUS. Consensus was to approach these projects in small phases.

If a particular suggestion strikes your interest and you have time to work on it, please raise your hand in the comments with a mention about which one so those interested can start coordinating in Slack (in #marketing).

  • Case study survey for agencies
    • Gather information from agencies about successful WordPress projects that can be showcased on WordPress.org. These case studies would focus on the projects from a business perspective, i.e. “what were the challenges, how were they overcome with WordPress, and what impact did it have?”
    • Insights from the case studies would be added to a list of features & benefits that target specific use cases or agency personas. See below for more detail on this.
    • To promote: Join forces with the Make Community team to share the survey via Chapter Program meetups and WordCamps. Additionally, reach out to local agencies and agencies with a strong relationship to the WP community.
      Based on initial response rate, we’ll set an incremental goal (# or %) for gathering additional responses each month.
      • Action items
      • @skarjune and @nirmaldesai updating survey questions
      • Check-in after 15 days
      • Review & launch survey during next meeting
  • Feature & Benefits landing page: Info gathering
    • Philosophy = “Help agencies win their clients over to WordPress.”
    • This is an iteration from the FAQs/Fact Sheet concept that began at WCEU and continued during WCUS. We agreed that more value would come from a functional page on WordPress.org instead of printed collateral.
    • Features and benefits would be filterable based on use case (e.g. eCommerce, SaaS platform) and agency persona (e.g. designer, developer, account manager). Imagine: “What’s your role? What’s the project?” Display relevant features & benefits accordingly.
    • Initial audience: WordPress-friendly agencies that are looking for information to use in their sales & marketing process. Future audience: Agencies that are considering WordPress alongside other platforms.
    • Action Items
      • @andymci converting existing FAQs/fact sheet notes into a spreadsheet
      • Review during next meeting

Future projects

The following topics were shared as follow-ups to the above projects that are in progress. Other suggestions are welcome (please bring them to the next monthly chat).

  • Feature & Benefits landing page: Spec & build
    • Using information that we’ve gathered from the surveys + populated in the spreadsheet, identify requirements + create a brief for the new landing page.
    • Work with designers on the Marketing team to create mockups.
    • Work with developers on the Meta team to create the landing page.
  • Feature & Benefits landing page: Case studies
    • Using surveys that we’ve gathered, identify requirements + create a brief for how agency case studies should be presented on WordPress.org.
    • Work with designers on the Marketing team to create mockups.
    • Work with developers on the Meta team to create the landing page.

#agencies-clients

Marketing WordPress to Developers – January 18 2017 Meeting Notes

The Marketing WordPress to Developers team met for the first time since WordCamp US . We discussed new ideas of ways to better explain the advantages of the WordPress platform for the new developers as well as how can we improve the documentation of the WordPress features in form of case studies and white paper so it can be easily understandable to quick learners.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope: Marketing WordPress to developers: this subgroup focuses on providing development– related information, technical use cases and examples, technical best practices, and in general help developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plug-in developers would also fall in this category. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Projects and priorities suggested

The following topics were shared in the chat. This is not an approved list of projects, just suggestions or places to start! Other suggestions are welcome (please bring them to the next monthly chat).

If a particular suggestion strikes your interest and you have time to work on it, please raise your hand in the comments with a mention about which one so those interested can start coordinating in Slack (in #marketing).

  1. Continue to conduct developer interviews and compile info from WCUS meeting (notes linked here)
  2. Why WordPress for new developers to WordPress, the strengths on WordPress, reasons to use it, how to build custom sites with it. To remove the preconceived ideas that developers might have about WordPress.
  3. How to involve new developers more with WordPress? What information or guides can we provide aside from the Theme & Plugin handbooks? Where should a developer from 0 start?
    1. Getting new developers to use WordPress for site builds.
  4. What kind of interviews do we need to take to promote WordPress to new developers? Interviews can be in form of blog or video?
    1. From developer to developer – detail about the functions & features that lead them to choose WP as their CMS.
    2. Here’s how I use WP.
    3. Migrations – Most new developers are using ready-made systems like Wix, Squarespace, Weebly or a self-hosted CMS. We can find a developer who has migrated from those platform and using WP. We can take their interview and perception of migrating from self hosted to WordPress.
    4. Gathering a list of developers to interview is an idea; a list of results/outcomes is also another idea – what kinds of emotions/results/reasoning do we want the interviews to speak to?
      1. Results: rapid development / time to market.
      2. Tons of existing technology to leverage. Devs don’t have to create everything from scratch. And the technology has been beta tested by a large community.
  5. Case Studies
    1. A template for creating a case study for open sourced technologies.
    2. Case studies showing off technology like WP_API for the integration with different backends and integrations with development setups (js, php api clients).
    3. WordPress still has a reputation as a blog platform to some that are not in the know. Case studies help overcome that.
    4. Educating developers about the option to use WordPress in their software as a backend.