Notes: Marketing Team meeting, 20 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #380
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

  • With the launch of WordPress 6.5 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1, the community showed a lot of excitement
    • High engagement rate of 2.5% (goal was 2.0%)
  • Impressions: 197,036
  • Engagements: 5,545
  • Link clicks: 1,906
  • Engagement Rate: 2.5%

New issues

  • 2024/02/20 Marketing Team meeting and weekly planning Meeting prep #380
  • People of WordPress: Rachel W #378
  • People of WordPress translation listing for contributor days and polyglots #377
  • Update Roadmap page with 2024 goals #373

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • Needs review
  • Cross-team collaboration
    • [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
      • Closed at time of publication
    • [AMPLIFY]: Online monthly Docs Team Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. February 27, 2024 #363
      • Closed at time of publication due to time running out
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • Final draft ready for review
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • Ready for review
  • Project marketing
    • People of WordPress: Rachel W #378
      • Final review before the issue is closed
    • People of WordPress: Estela R #368
      • In progress
    • People of WordPress: Laurence B #367
      • In the beginning stages
    • The Month in WordPress: February 2024 Edition #364
      • Published and ready to close
    • People of WordPress: Rita R-L #326
      • In the beginning stages
    • People of WordPress: Sunita R #261
      • Published with the translation in progress
    • People of WordPress: Anh T #260
      • In progress

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • [Merged] Remove repo specific code of conduct. #376
  • 2024/02/13 Marketing Team meeting and weekly planning Meeting prep #371
  • [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
  • 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Create issue template to Amplify a minor releaseMinor Release A set of releases or versions having the same minor version number may be collectively referred to as .x , for example version 5.2.x to refer to versions 5.2, 5.2.1, 5.2.3, and all other versions in the 5.2 (five dot two) branch of that software. Minor Releases often make improvements to existing features and functionality. #333
  • People of WordPress – Daniel K #156
  • [Moved to Discussion] Create plan for short-form video content on Tiktok #114

Open floor

  • No discussion this week

Next steps

  • Our next meeting is 5 March, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #383

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 13 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #371
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

  • Other than in impressions, all other metrics saw growth
    • High engagement rate of 2.5%
    • People of WordPress campaign saw the most success
  • Impressions: 163,980
  • Engagements: 4,601
  • Link clicks: 1,036
  • Engagement Rate: 2.5%

New issues

  • Update Roadmap page with 2024 goals #373
  • [AMPLIFY]: [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
  • [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
  • People of WordPress: Estela R #368
  • People of WordPress: Laurence B #367
  • The Month in WordPress: February 2024 Edition #364

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • People of WordPress: Rita R-L #326
      • In progress.
  • Project marketing
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • Final review before the issue is closed
    • Marketing Team Slack onboarding message when you join the channel #355
      • In progress

Closing soon

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • People of WordPress: Rita R-L #366
  • [AMPLIFY]: WordPress is joining forces with Drupal, Joomla, and TYPO3 in the Open Website Alliance #365
  • 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
  • 2024/01/30 Marketing Team meeting and weekly planning Meeting prep #360
  • The Month in WordPress: January 2024 Edition #343

Open floor

Next steps

  • Our next meeting is 20 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #380

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 6 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #362
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

  • 3 unique campaigns ending up in the top 3 performers by engagement, including the:
    • Learn campaign
    • WordPress Development, and
    • a WordPress 6.5 teaser campaign
  • 2,137K new subscribers
    • A continued trend that we have seen during 2024 so far.
  • Impressions: 376,481
  • Engagements: 7,128
  • Link clicks: 2,277
  • Engagement Rate: 1.7%

New issues

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • People of WordPress – Huanyi (Eric) Chuang #104
      • In progress.
    • People of WordPress – Daniel K #156
      • In Progress.
    • People of WordPress: Sunita R #261
      • In the translation phase of the task.
  • Cross-team collaboration
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • In progress.
    • [AMPLIFY]: New Contributor Meetings in Core #361
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
    • Marketing Team Slack onboarding message when you join the channel #355

Closing soon

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • WordPress Media Outreach #135
  • WordCamp Europe 2023 Marketing Table Contributor Day preparation and organization #218
  • Celebrating Pride Month and WordPress Diversity #240
  • [AMPLIFY]: [WordPress Photo Festival 2024] #358

Open floor

  • A new day and time needs to be selected for the bi-weekly Coffee and Collaboration Sessions.

Next steps

  • Our next meeting is 13 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #371

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 30 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #360
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • Marketing Team Slack onboarding message when you join the channel #355
  • WordPress 6.5 Release Marketing & Communications Plan Overview #356
  • WordPress Creator Connections: Connecting Influencers to Affiliate Programs #357
  • [AMPLIFY]: [WordPress Photo Festival 2024] #358
  • Supporting the WordPress Foundation through a Google Ads Grant #359

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Showcase Guidelines and Content Moderation #221
      • Contributors are needed.
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • In progress and contributors are needed to add their voice.
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #348
      • A table lead is urgently needed. Please comment on this issue if interested.
    • Marketing Team Slack onboarding message when you join the channel #355
      • In progress and contributors are needed.
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • Open for Marketing Team review and contributors are needed.
  • Cross-team collaboration
    • [AMPLIFY]: [WordPress Photo Festival 2024] #358
      • Now complete.
    • Supporting the WordPress Foundation through a Google Ads Grant #359
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • WordPress Creator Connections: Connecting Influencers to Affiliate Programs #357

Closing soon

  • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • Showcase (migrated reference file) #55
  • Request: Learn monthly GA stats report for Training #338
  • [AMPLIFY]: CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement post on Robust revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. #352
  • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353

Open floor

  • No issues or updates were mentioned.

Next steps

  • Our next meeting is 6 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #362

#marketing-team, #meeting-notes

X-post: Incident Response Team: Call for Nominations

X-comment from +make.wordpress.org/project: Comment on Incident Response Team: Call for Nominations

Supporting the WordPress Foundation through a Google Ads Grant

The WordPress Foundation (WPF) is approved for a grant from Google Ads. The primary aim of using the grant is to increase overall awareness and coverage of the foundation and topics related to its mission. This might be reflected in additional coverage via social media, blogs, tech media, etc. Here are some details and how you can help this project succeed.

Background

The grant is for restricted use of up to $10,000 for monthly ads spent through AdWords to support the mission of the WPF:

To ensure free access, in perpetuity, to the software projects we support. People and businesses come and go, so it is essential to ensure that the source code for these projects will survive beyond the current contributor base so that we may create a stable platform for web publishing for generations to come.

wordpressfoundation.org

From Google: “To qualify for Google Ad Grants, your organization must be an eligible nonprofit, have a high-quality website that meets our website policy, and be able to meet the program policies.” The WordPress Foundation has met these requirements and will launch the campaign tentatively this spring, in March 2024.

Campaign Scope

In an Ad Grants campaign, nonprofits may only leverage text ads (no images) supported by multi-word keyword phrases (no single words). To this end, text ad campaigns will be created that drive awareness of the following topics/items/categories:

Objective & Metrics

Apart from monitoring campaign performance using the typical AdWords KPIs such as impressions, clicks, and quality score, we’ll look at the total amount and quality of traffic driven to the promoted resources. Additionally, with more traffic to the WPF website, the foundation may receive additional donations. While not a primary goal, it’s another valuable measurement of success. @dansoschin will configure and manage the campaigns with approval from the project’s leadership team. Results will be shared in the marketing SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel and/or marketing blog when appropriate.

How You Can Help

Leave comments below, including links, for any resources you believe align with the WFP mission and would be helpful to support as part of this campaign through paid traffic. The resources must be non-commercial, educational, and aligned with the WPF mission (as listed above). Furthermore, the content promoted must be hosted on WordPress.orgv or WordPressFoundation.org.

While this campaign will launch soon, feedback is welcome anytime – list your resource below with any relevant context.

#ad-grant, #adwords, #google

Notes: Marketing Team meeting, 23 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #354
  • Attendance:

Team news

  • At least one more person is needed as a table lead for WordCamp Asia this year. If you or someone you know is attending in person and would be interested in being a table lead for the Marketing Team, please nominate yourself or them in a comment on this issue by today.

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • Update Marketing Team guidelines to create exceptions for Project Leadership #347
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #348
  • [AMPLIFY]: CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement post on Robust revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. #352
  • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353
  • Marketing Team Slack onboarding message when you join the channel #355

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Updated to include the elected Team Reps for 2024.
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
    • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
      • A table lead is needed. If you’re interested, please comment on this issue.
  • Cross-team collaboration
    • What is WordPress? #205
      • In progress and more collaboration is needed. Please contribute to this ticket.
    • Request: Learn monthly GA stats report for Training #338
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • People of WordPress: Anh T #260
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • Progress has been made and more updates will be commented in a month’s time.
    • [AMPLIFY]: Core Editor Improvement post on Robust revisions #352
    • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353

Closing soon

  • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • [AMPLIFY]: Mentorship Program Call for Mentors/Mentees #340
  • [AMPLIFY]: Early opportunities to help test 6.5 features #345

Open floor

  • @ninianepress noted:
    • The call for mentors and mentees is open for the Q1 WordPress Mentorship Program. You still have time to sign up to onboard new contributors or sign up to be a mentee and be onboarded. If you’re interested at all, please take a look at the post about it.

Next steps

  • Our next meeting is 30 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #360

Note: This post is backdated to the correct Notes posting date of January 29, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 16 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #346
  • Attendance:

Team news

  • The Make WordPress Marketing Team Reps for 2024 have been voted in.

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • [AMPLIFY]: Early opportunities to help test 6.5 features #345
  • The Month in WordPress: January 2024 Edition #343

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Updated to include the elected Team Reps for 2024.
  • Cross-team collaboration
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • In progress for another update in about a month.
    • Request: Learn monthly GA stats report for Training #338
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • [AMPLIFY]: Early opportunities to help test 6.5 features #345

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240

Recently closed

  • WordPress.org/news post on the Create BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Theme pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party #341

Open floor

  • No new issues we presented this week.

Next steps

  • Our next meeting is 23 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #354

Note: This post is backdated to the correct Notes posting date of January 22, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 9 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #334
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

@laurlittle provided the updates this week as @bjmcsherry was away:

  • We had a good week even with the end of the year and holidays being generally quieter. Considering all that, engagement was still up compared to the previous week, with campaigns from both the 6.4 release and Learn getting traction.
  • Here is a look at the numbers for the week:
    • Impressions: 301,547
    • Engagements: 7,544
    • Link clicks: 2,356
    • Engagement Rate: 2.3%

New issues

  • WordPress.org/news post on the Create BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Theme pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party #341
  • The Month in WordPress: January 2024 Edition #343

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Voting has ended and new team reps will be announced 10 January, 2024.
  • Cross-team collaboration
    • Mentorship Program Participant Spotlight Articles #339
      • Unclear what the status/future of this project will be.
    • Request: Learn monthly GA stats report for Training #338
      • Request accepted and issue was closed as it was completed.
  • Project marketing
    • People of WordPress: Sunita R #261
      • Unclear what the status/future of this issue will be.
    • People of WordPress: Anh T #260
      • Unclear what the status/future of this issue will be.
    • People of WordPress: Ihtisham Z #258
      • Unclear what the status/future of this issue will be.
    • People of WordPress – Huanyi (Eric) Chuang #104
      • Unclear what the status/future of this issue will be.

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240

Recently closed

  • [AMPLIFY]: WordPress.org/news post on Site Editor tools amplification-request #342
  • Promote the Annual MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Survey amplification-request #337
  • [AMPLIFY]: WCEU Call for Sponsors amplification-request #336
  • WordPress.org/news post on Site Editor tools wordpress.org #335
  • The Month in WordPress: December 2023 Edition #329

Open floor

  • From @kafleg:
    • Table leads are needed for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024.

Next steps

  • Our next meeting is 16 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #346

Note: This post is backdated to the correct Notes posting date of January 15, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Process Proposal: Moderating the New Showcase

Earlier in 2023, @jpantani posted about Revitalizing the Showcase, and the new Showcase launched on October 18th, 2023. The following is an update on what sort of entries have come in so far, and a proposal for the next steps in moderation.

Submission Stats

In the first 30 days post-launch, the Showcase received 142 new submissions. This is in line with expectations based on the trend of over a thousand submissions each year. After performing a high-level review of these entries, I found the following:

  • Of the 142 entries, 48 (34%) were immediately omitted due to the site: not loading, having SSLSSL Secure Socket Layer - Encryption from the server to the browser and back. Prevents prying eyes from seeing what you are sending between your browser and the server. errors, being a blank/hosting/domain page, containing only default content (i.e. “Hello world”), being a duplicate submission, or not being a WordPress site.
  • 21 entries (15%) were discounted due to low-resolution images, excessive ads, broken styling, etc. Some of these seem to be intentional efforts to drive traffic to sites with a ton of ads or affiliate links.
  • The remaining 73 entries are in this Google sheet so everyone can see the breadth of submissions. Note that these have not been reviewed beyond the simple checks mentioned above.

49% of entries being unsuitable (due to the reasons stated above) for the Showcase is also in line with previous Showcase behavior. Unfortunately, the new submission form and login requirement do not seem to be deterring these low-quality entries.

Ongoing Showcase Moderation

Given the volume and nature of the Showcase submission cadence, it would not make sense to create GithubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ issues for every submission. Even narrowed to the 73 passable entries, creating an issue per submission would be time-consuming and create a lot of notification noise. It should be noted that no integration currently allows the automatic creation of Github issues from Showcase submissions.

Instead, I think a Showcase admin (myself or perhaps @ndiego or @laurlittle) could periodically export entries to a spreadsheet like the one shared above. Marketing contributors and others are invited to the sheet to collaborate on the review. Based on the obvious motivation to manipulate this process, this document should not be publicly editable, but could be publicly visible.

After sites are reviewed in the spreadsheet, those deemed appropriate for publication in the Showcase could be turned into Github issues (ideally with a new issue template) where collaborators can submit screenshots, copy, etc. Once complete, a Showcase admin could publish this content as a new Showcase entry. This process is similar to that of the People of WordPress, so there is some precedent for it working already.

Next Steps

This post is a proposal to which everyone can offer feedback and/or volunteer to help with moderation and content. With new submissions piling up daily, establishing a process within the next couple of weeks is the soft deadline. Future iterations are certainly possible and expected, and I would hope that over time some of these tasks can be automated.

Assuming this process is agreeable, we will need the following:

  • A fresh Google sheet to store exported Showcase submissions
  • A new issue template in the Marketing-Team repo
  • Reviewers to go through submissions and create Github issues for those that meet the submission criteria
  • Copywriters to write the Showcase entry descriptions (an excellent task for new contributors)
  • Designers to capture the necessary screenshots

Thank you to @ndiego, @laurlittle, @rmartinezduque, and @ninianepress for their review of this proposal.

+make.wordpress.org/design/