Marketing meeting 2019, December 4

Meeting timestamp on Slack for full notes

Notetaker: @siobhanseija

Attendance

@miker, @Meg Phillips, @Megan Geissinger, @OGlekler, @maedahbatool, @siobhanseija, @Arslan Ahmed, @harryjackson1221, @Matthias Bathke, @aurooba, @nullbyte, @Michelle Frechette (she/her), @mta1, @scottjones @abhanonstopnewsuk

#MakeWordPress Marketing Successes of the Past Week

@siobhanseija: We just had a great cross-team Zoom chat about supporting contribution events. Thanks for organizing @webcommsat.

@Matthias Bathke: The German Marketing Team had a meeting just before WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Düsseldorf. Based on feedback from @nullbyte they discussed improving their communication with the international marketing team. Also thanks to @grafruessel for a discussion on improving the onboarding process for contributors in spe. The team has decided to adopt the international vision for their team. They have decided on six goals for the team and assigned them to attendees. Click for the full overview.

@raym: Completed the December Monthly Showcase review.

Task Lead Updates

WordPress ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Schedule

@mikerbg‘s update on: WordPress Release Schedule.

Worked on a draft in last week’s meeting, ready for review before publishing today. Mike and @aurooba worked on the content during the meeting.

Take-away from this discussion: there are different users such content could be focused on, like pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party/theme devs, WP businesses, end-users, and so on. Mike proposes making a different article with a focus on end-users.

Diversity Speaker Training Marketing

@aurooba‘s update on: Diversity Speaker Training Marketing.

Aurooba feels stalled and could use some help/input, especially with writing up different scenarios of what the community is lacking. For example a11yAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), age, etc. Some other thoughts and input were offered in the discussion. Read it all in this thread.

Take-away from this discussion: we could start creating “Calls for Contributors” for various issues. A card was created for that: [Call for Contributors] Creating outreach scenarios for the Speaker Diversity Training Template.

WordPress Major Release Schedule

Stay connected

A new WordPress releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule has been published with provisional dates for the next two years. Produced by the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team, it responds to feedback from the community to help with planning.

The timeline goes up to the end of 2021 and to a version 6.0. The dates may need to be revised when the work on the release begins, to accommodate changes in technology and the project. But this new outline of dates will give developers and other WordPress users time to be more aware of any implications for their own product timelines and work.

Be prepared

With more than 35% of the web using WordPress for their online platform, users are increasingly asking for timescale information to plan for new releases. Users may want to test and tweak their websites with new releases and this may need careful planning. It is hoped this provisional schedule will help them do this and raise awareness of future release dates.

For pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party or theme creators, this roadmap provides timeframes to help them get involved with each release’s development. It will also aid their planning for new features or testing. 

The schedule

Version Provisional release date
5.4 April 21, 2020
5.5 August 11, 2020
5.6 December 8, 2020
5.7 March 9, 2021
5.8 June 8, 2021
5.9 September 14, 2021
6.0 December 7, 2021

Find the latest release news

Please help share this provisional schedule. #WordPressRelease #WordPressUpdate

The WordPress Roadmap page which is regularly updated to help users and contributors.

You can add your comments to the WordPress Release Schedule Tentative Dates 2020-2021 post.

Stay up to date on each release through the WordPress Core Development team blog.

Or join the conversation directly and connect with more than 600 contributors who participated in the last release! 

Marketing

Thanks to contributors @mikerbg, @webcommsat, @francina, @megphillips91, @mta1 @yvettesonneveld, @OGlekler, @aurooba, @nullbyte for contributing to the marketing of this release plan.

Marketing meeting 2019, November 27

Meeting timestamp on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. for full notes

https://wordpress.slack.com/archives/C0GKJ7TFA/p1574866812428300

Notetaker: @mikerbg

Attendance

@mikerbg, @maedahbatool, @dhruvpandya, @Megphillips91 @oglekler, @webcommsat, @aurooba, @scottjonesukcom, @yvettesonneveld, @nullbyte, @grafruessel, @antialiasfactory, @mta1, @passoniate, @FahimMurshed

Welcome

Welcome to the WordPress Weekly Digest from the Global Marketing Team.

Traditionally, we have provided more of a historical recap of what was done during the week. Moving forward, our objective is to shift the focus towards summary with actions which make it easier for other teams and those who can’t attend to catch-up  and use the slack link to read more about a particular aspect. A collection of copy is also being designed to be shared (via social media or other channels) with end-users. 

We want to cover the same great things each week, but shift the focus to be sharable directly with end-users or WordPress Partner Organizations (WPOs). This will take some time to fully complete the transition, but we are excited to have a vehicle to share the WordPress story more directly with the people that use it every day. 

WordPress ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Schedule Announced

Update: @mikerbg
After a strong and well-voiced request from the WordPress community of developers, the WordPress CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team have published a tentative new release schedule for the next three years. While tentative in terms of the specific dates, this newly published schedule gives developers time to consider their own product timelines and reactReact React is a JavaScript library that makes it easy to reason about, construct, and maintain stateless and stateful user interfaces. https://reactjs.org/. appropriately. 

With more than 35% of the web depending on WordPress for their online platform, application or webshop, users have become louder in expressing the need to be able to plan for new releases. New releases need testing and tweaking, and the more complicated the install, or the more installs a business/ organization manages, this requires careful planning. 

5.4 – April 21, 2020

5.5 – August 11, 2020

5.6 – December 8, 2020

5.7 – March 9, 2021

5.8 – June 8, 2021

5.9 – September 14, 2021

6.0 – December 7, 2021

Community Updates (formerly celebrations)

This section will highlight some of the many outstanding events and interactions that make this community special. We will be looking to move away from length recaps of events (which are typically shared with multiple existing channels) and towards short blurbs that highlight specific events or interactions. 

The goal here is to shift how we talk about the community by focusing on short form (tweet length) updates that can be shared through multiple channels. The tone and focus of this section will be very positive to celebrate the community. 

Local WordCamps go Global

Contributor Events Update: @webcommsat
Marketing team contributors have been working on a draft model to support contributor events in local areas and help overcome barriers, such as language, timings, post event follow ups. They have also explored how to encourage inclusion and longer term contributing within the team as part of the offer for the marketing members at contributor events. Feedback from materials produced for and at marketing tables have been used at subsequent events. It has also been used to create a draft model on how we can work with and support local organizers and find more ways to involve marketing team members and their skills. 

WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Milano Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. last weekend built on and tested this developing model. It incorporated feedback on the approach used at recent marketing tables including Dublin, Stuttgart, Zurich and others. It also incorporated work on this area which started with marketing table support for Contributing Days at Glasgow, Zaragoza and Milano last year. Resources and tasks are prepared in an easy to access way, supported by online slack support from global team members. Where it has been identified as useful, an online video / call facility has been set up to support the local team and others working on similar tasks. The tasks and resources included an awareness of local needs and linked in with local organizers and facilitators. 

This approach enabled:

  • a live slack “drop-in” facility with global team members able to provide support in addition to local on boarding arrangements. Where useful, this was supported by an online “drop-in” video or call facilities. Contributors and marketing team members (including task leads, marketing members with relevant local language skills, others working on the same tasks) were able to use this link. Contributors used these facilities to:
    • say hello
    • ask questions
    • overcome technical issues not possible to be resolved easily at the event
    • get some help with translation of an instruction
    • get more onboarding support or find areas as new contributors they would like to work on
    • support and work with local organizing teams, and marketing contributions better linked to the current work of the team.

This developing model helped:

  • provide a smoother and more positive contributing experience according to feedback
  • improve the onboarding experience and overcome some of the barriers
  • provide a link between local organizing teams, locales and the global marketing team. For example, in Milano, two of the fluent Italian-speaking marketing members were not available to help as planned on-site due to circumstances beyond their control. But the rolling preparation for contributor events, ready resources and drop-in access via slack and other channels was able to be expanded. It allowed marketing members to be available to help remotely to assist with preparation or answer questions. They were also able to link in with arrangements set up locally to help with language queries
  • support the local language and locale needs, and enabled a better communication between the event lead and the marketing team. For example at Milano, the event information and summary from the marketing table were provided in Italian as well as in English, thanks to working with Italian speakers leading or attending the event
  • raise awareness of the language barrier for contributing to global tasks and the importance of having a rolling cycle of contributor events planning
  • make the marketing table at recent contributor days even more inclusive
  • to start or continue conversations with local teams about (1) producing / signposting marketing and resource information on contributing in other languages and (2) translating tasks or key instructions in other languages in advance of events. This in turn can help to reduce some of the barriers for camps considering putting on contributor events
  • to avoid the extra demand or pressure on one or two members of the global team in being available for all contributor events. It enables more marketing team members to be involved and offer their linguistic skills within a marketing environment

Thanks

We were able to use and gather further feedback on the draft model working with Giovanni Invernizzi and others in Milano. Thanks to everyone who fed into this during the months, and especially @zetaraffix, @aurooba, @michelleames, @yvettesonneveld, @siobhanseija, @kmarcink, @mariajaragon and @nullbyte for their ideas and contributions over time and sharing their knowledge.

For marketing at WordCamp Milano 2019 Contributor Day, we:

  • identified WordPress benefits from product developer/ creator perspective which could be used for marketing. This built on the work in Dublin and will be followed up with @scottjonesukcom who is helping to lead this
  • reviewed marketing videos and had a few people sign-up to continue working on this and to subtitle
  • lots of questions answered on contributing to marketing and good conversations to encourage contributing
  • ideas for helping local communities get involved with global marketing team to help with the work in this area
  • some sustainability questions and how to market it better with language differences 
  • more feedback on the Contributor Orientation Tool
  • suggestions on how sponsors’ document could be adapted for smaller camps
  • ideas for helping new people contribute 
  • encouraged take up of the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ user survey
  • continued conversations about ways to support Italian-speaking contributors wanting to join or were in the global marketing team. Ideas were shared from the German-speaking marketing team and other areas
  • input into many other marketing tasks.

    Special thanks to @webcommsat who prepared and led the Marketing aspects for Milano and Giovanni Invernizzi, who led the Contributor Day. Thanks to @antialiasfactory who supported on the ground co-ordination at Milano 2019 and provided a welcome during the event to new contributors. Thanks to all those who helped with translations and in preparing many of the tasks or answering questions in Italian and English. And to everyone who joined the marketing tasks on the day.

WordPress.org Homepage blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.

More work was done on this task, led by @yvettesonneveld. This task will go back to the MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Team when completed. 

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card https://trello.com/c/dwUQFidM

Changes to wording were looked at to provide three key points of information and to help more users access the content.

Suggestion that this block is re-reviewed for every future WordPress release to make the key points specific to the latest release. This could also tie into the themes which link with the musician that the release is named after selected to name the release. (@mikerbg).

Thanks to contributions to this document: @mikerbg, @yvettesonneveld, @Aurooba, @scottjonesukcom, @Megphillips91, @mta1

Global Marketing Team Notes – Nov 20, 2019

Meeting timestamp on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. for full notes

https://wordpress.slack.com/archives/C0GKJ7TFA/p1574262119142300

Notetaker: @miker

Attendance

@miker, @harryjackson1221, @koop, @aurooba, @OGlekler, @dhruvpandya, @Arslan Ahmed, @yvettesonneveld, @nullbyte, @mta1, @webcommsat, @MegPhillips91 @Arslan Ahmed, @darls

Celebrations

  • We were all very happy with the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. of 5.3 “Kirk” on Nov 12!
  • @harryjackson1221 reported that the WP Showcase is now completely cleaned up. Every site in the showcase is now verified to still be on WP. 

Main Tasks

Content Creation for WP.org main page

We used a substantial portion of our meeting time to work on copy for the “It’s as easy as…” blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. on the bottom of the home page. We collaborated on a version of the copy that is more general. We also added CTAs to encourage exploration of the WP ecosystem.

This content will be submitted shortly via tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/.

Diversity Speaker Training

We have been working to promote the work of the Diversity Speaker Training program led by @aurooba. Work is continuing on this initiative, but the initial response from the community has been very positive! Thanks as well to @webcommsat who has been very active in promoting this initiative a multiple events.

Additional updates will come over the next several weeks.

WordPress Showcase

We have been working on a revamp of the WordPress Showcase in conjunction with both Design and MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress., with @harryjackson1221 leading the Marketing effort. Currently, this team has completed an audit of the existing showcase sites and verified that all remaining are currently running WP.

Next up: We will be setting up a recurring meeting schedule to discuss the showcase. We will also be looking at the submission process for the showcase itself.

WordPress PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Developers: Preparing and preventing Crisis communications

@webcommsat updated on the group working on this initiative from the marketing side. It followed a request for communications steps for developers to respond to security or issues.

This task has had further input from recent contributor events. The feedback has shown there is support for changing the title to a more prevention based approach, which will be done during the editing process. Contributions for an alternative title are invited.
The document has now been sent to specific plugin developers within the community to help with particular queries including from WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Milano this weekend. We are also grateful for the help from members of the Plugin Collectiv (pluginkollektiv).

If there are any other plugin developers in the marketing team who would like to assist in the FAQs part of the document, please post in the marketing channel.

This document is due for publication in January 2020, assuming it can be verified by the other teams within this timescale. Thanks everyone who has been involved from the crisis communications, developer processes and other teams.

WordPress Marketing Contributor Outreach

@webcommsat provided a number of updates from recent contributor days.

Amazing progress on this in the last few months particularly with contributions from the marketing team in the summer and the contributor events during the last six months. Particular progress has been on supporting events where language has caused difficulty for inclusion, translating tasks, and how we can support local events and their local communities virtually. We have continued to work and test models, and with the success of the last round of tests/ feedback at Zurich, Stuttgart and Dublin, a very clear model is developing. We were able to discuss some of this with many of the camps, including Milano about how to progress the Italian speaking community’s interest in some of the tasks and provide materials for Italian-language speakers to be able to participate more easily. This has all been inspiring. We will be arranging to share and talk this further with @francina and @lasacco in coming weeks too.

There has been awesome input and two way dialogue with contributors from the German-speaking, Italian-speaking and some of the Indian contributors, and with the work with WCEU, and I would like to again thank everyone who has followed up on tasks, sent new ideas and given feedback on the Contributor Orientation Tool and general Contribution Day information. The files for the next Contributor event which has asked for marketing input is Milano this weekend. These are being put together with some additions to be confirmed with two task leads. Thanks to @Maziar and all the other marketing contributors who will also be around to help at Milano.

Next steps

We will continue to have meetings in the marketing channel too on this area too. If you are an experienced contributor from another team or have an interest in contributor events planning, do  consider joining this or chatting about how you could be involved. It has been suggested that we have a next meeting before the main marketing one in the first week of December. [post meeting update – 4 Dec 2019, 14:00 UTC will be the next chat]

New Business

@LeBaux posted a request to support https://savedotorg.org/, which is an initiative to oppose the sale of the .org TLD to a private equity firm. They requested that WordPress promote this initiative and sign on as a public support.

Currently, the Marketing team is not directly working on this, as this involves a third party and would require higher levels of approval from within the organization. However, @chanthaboune is aware of this initiative and is working on potential ways for WordPress to get involved.

In the interim, contributors will be asked to share the link through social media channels if they wish.

WordPress 5.3 “Kirk” releases with help from our largest contributor team ever

WordPress is thrilled to announce the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. of 5.3 “Kirk”, which was created by our largest and most diverse contributor team ever! No less than 645 amazing volunteers from 56 countries helped put together this release.

Graph showing the number of contributors by country.
The WordPress Team for the 5.3 “Kirk” release was the largest ever in terms of the number of contributors working on the release. More than 645 contributors from over 56 countries participated in the release!

Introducing Twenty Twenty

Kirk includes more than 150 new features and a new default theme, Twenty Twenty. It also addresses more than 650 bugs and improves seven coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. blocks, making it one of the most impactful releases ever.

Read the full list of changes in the WordPress 5.3 release announcement post: https://wordpress.org/news/2019/11/kirk/

With the new enhancements to the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor, you can use your imagination to share your ideas and content. Whether marketer or musician, we all love the flexibility to be creative. Much like Kirk, who could play multiple instruments and often paired them together to make new combinations, the new Group Block lets content creators combine blocks and pair them together to create new and beautiful designs with ease. Creating content has never been more effortless.

Download WordPress 5.3: https://wordpress.org/download/

Still using the Classic Editor? 

Start using the Block Editor today and experience new publishing freedom. You will be able to create more beautiful content with less effort and technical knowledge. Experience the magic of blocks today!

Try GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/: https://wordpress.org/gutenberg/ 

Upgrade to WordPress 5.3

Kirk is the most intuitive version of WordPress and performs beautifully right out of the box, with a gorgeous Gutenberg-ready theme and native blocks to create anything you can imagine. Upgrade quickly and easily by clicking the update button in your WordPress dashboard.

Experience Twenty Twenty: https://wordpress.org/themes/twentytwenty/ 

Marketing Contributors

Special thanks to all of the contributor teams that made WordPress 5.3 possible! In particular we would like to recognize the Marketing contributors for the 5.3 release:

Mike Reid, Sebastian Koch, Aurooba Ahmed, Meg Phillips, Yvette Sonneveld, Olga Gleckler, Abha Thakor, Mike Allen

Contributor data provided by Jb Audras.

Please share this post using #WordPress5.3 !

#5-3

Help promote the 2019 WordPress User Survey!

It is time for the 2019 WordPress User Survey, and the Marketing team is asking for your help in promoting the survey! We have compiled some content to promote the survey through social media, news blurbs, and news letters. We would greatly appreciate your help in spreading the message through contributors and partner’s channels.

Newsletter copy businesses can use to promote the survey

We use WordPress everyday and so do you! The 2019 WordPress User Survey is a fantastic opportunity for all of us to influence the future of WordPress. We encourage you to take the survey and add your voice; whether you’re a user, developer, designer, content creator, or business owner! Take the survey here: https://wordpress.org/news/2019/11/2019-annual-survey/

Social Media blurbs for Survey takers 

Social Media blurbs for Community Organizers

Please feel free to come by the #marketing channel for any questions/comments/or just to say hello.

Marketing Team Meeting Notes – Nov 6, 2019

Meeting timestamp on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. for full notes: https://wordpress.slack.com/archives/C0GKJ7TFA/p1573052444304800

Attendance 

@miker, @dhruvpandya, @OGlekler, @maedahbatool, @harryjackson1221, @Webcommsat , @Maziar, @MichelleAmes

Celebrations

@miker brought up the outstanding turnout and level of engagement at the marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US (WCUS) contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/..

@webcommsat has been part of many great initiatives with more upcoming, including WordCamp Dublin, Stuttgart, and Mumbai. More updates on the projects from these WordCamps will be shared over the next couple weeks.

@MichelleAmes was a WCUS Organizer and is thrilled at the success of the overall event. Thanks to her and the entire organizing team!

Main Tasks

WordCamp US Updates

Bye Bye Beyonce, you changed on us. LL Cool J uses WordPress, though!

At WCUS, we updated the Parallax image on the homepage after running an audit of the current Showcase. We are also developing a process to check those sites on a schedule, and update that image as needed. We replaced 7 of the screenshots that composed that image, and shared it with the MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. team to get it updated.

Marketing Content for Contributor Teams

At WCUS, we met with roughly half of the contributor teams, interviewed members and started creating content we will use in 2020 to better tell the WordPress Story. The specific objective will be to highlight the benefits of becoming a WP Contributor and the professional development opportunities that come with it. We also started working on a formal distribution list for more consistent sharing of created content.

New Marketing Contributors

Unfortunately, due to logistical issues we did not get a full list of all participants at the Marketing table. However, we would like to recognize the new contributors who join the Marketing slack for the first time at the event:

@James Britton, @Debbie Flannery, @Donnie, @koop  , @raym, @Phillip Lane, @Artur, @Paul Wilson, @Mitchell Maling, @Ashley Haines, @Sarah Hackman, @mta1, @Richard Thaler – ClassyTurkey, @Jen

WordPress Social Media Marketing Strategy (update @miker)

The Marketing team has spent several weeks talking about a revamped marketing strategy to produce shorter pieces of content aimed at distribution via social media. This conversation continued at WCUS, and we have a rough plan with a couple of key objectives:

  1. The Marketing team is looking to be able to respond to requests from other contributor teams more quickly and consistently. While some groups work closely with Marketing to promote initiatives, it is clear there are a number of teams that are unaware of how to request content. We will address this through education and awareness-raising so all contributor teams know how best to involve the Marketing team.
  2.  Create an official WordPress Marketing Content Distribution list. This list will store contact information for various WordPress Partner Organizations that can be utilized to share marketing copy for upcoming initiatives.
  3. We will be working on a form to request the information, and a system to store the contact information in a formal asset.
  4. We will be working to identify a distribution mechanism, potentially an email distribution list. This will need heavy vetting before it is put into operational use. 

WordPress Showcase Redesign (update @harryjackson1221)

At WCUS this past Sunday, we got approval to move forward on the redesign that we began back in January this past year.

Super exciting, right? But, we need help getting everything ready, and forming a team to make this thing work. We will also need an outreach process and team, and a content team to help the featured items stay fresh and engaging.

We want to meet as soon as possible to get this together and ensure we do not lose momentum. The first goal here is to get a tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. ticket in with the details to begin the process. Once we do that, we can get a stamp of approval and off we go. In the meantime, we can begin outlining the project and milestones for it. This is a great opportunity for contributing, and we would love to get as many people pitching in as possible.

  1. We audited the current entries, and started the removal process. Thanks to the entire team that helped!
  2. We met with Meta to get an exported list of the submissions waiting to be approved to find additional influential sites that can be showcased.
  3. We updated all the featured entries, and will be removing the non WordPress sites this week
  4. We discovered that 84% of the sites in the current showcase are still on WordPress, and would also like to develop a process to follow up with the site owners that have moved away from it, to get information about why they have moved away
  5. We got approval for the Showcase Redesign, and will be meeting this coming week to ensure we have the correct mock up and functional requirements before submitting the trac ticket which has been pre-approved!

WP User Survey Marketing Copy (update @miker)

We completed the card for promotional content for the WP User Survey, which included a newsletter blurb and various social media pieces. This was discussed with @andreamiddleton at WCUS.

Very special thanks to @OGlekler, @aurooba, @yvettesonneveld and more for working on this!

Digital Citizens Week (Update @yvettesonneveld)

This was complete previously, but was inadvertently not published through the blog. @yvettesonneveld shared that The Digital Citizen Week series got great feedback and thanked everyone for the team effort especially @webcommsat and @josephahayden.

@webcommsat reports that we are collecting case studies which could be potentially used in a follow up piece.

Also thanks to @MichelleAmes, @OGlekler, @marybaum, @Daria Gogoleva, @alexdenning and more!

Promoting sustainability for WordCamps (Update @webcommsat)

We have a number of updates on this card, which will be broken down into smaller card for more focused contributions at upcoming WordCamps.

  1. The surveys and case studies will continue to be worked on at Contributor Days at Stuttgart and Mumbai this coming week, and were expanded at Dublin and Zurich in the last few weeks. We now need to focus on more specific case studies and are looking for contributors who would like to assist with case study interviews to identified camps.
  2. In November/ December, the survey will be returned to community for finalization. Thanks to everyone who has contributed.
  3. If your WordCamp has a good sustainability / environmental or eco story/ data, please let me know.

New Business

Meeting Time

The weekly Marketing team meeting will remain on Weds at 10:00 EST/ 1500 UTC. This may result in a time change, depending on timezones and observance of daylight savings time (DST).

Notes Update

We did not have a meeting on 2019/10/30 due to WCUS travel. We met on 2019/10/23 but did not actually publish our notes at that time. Due to the time since that last meeting, we will not publish those notes seperately (summary added below post meeting).

Summary of meeting on 23 October 2019

Meeting timestamp on Slack for full notes

https://wordpress.slack.com/archives/C0GKJ7TFA/p157183927319280

Attendance

@miker, @aurooba, @OGlekler, @nullbyte, @yvettesonneveld, @maziar, @rbickett, @YashwardhanRana

Celebration Thread

Digital Citizen Week series received great feedback. @yvettesonneveld thanked everyone for the team effort.

Main Task

Promoting the WordPress User Survey

https://trello.com/c/qcUYK1yG/298-marketing-plan-to-publicize-the-wordpress-user-pro-survey

Request from @andreamiddleton. During the meeting, all the attendees collaborated in this document

@miker summed up the needs as: 

  • Some copy (paragraph length) to promote the survey through newsletters / emails (like what a host would send to their clients)
  • A tweet we can use to promote the survey directly to end users
  • A tweet we can use to promote the survey to clients of WP partners

Basically, this survey is highly important to the overall health of WordPress as it is the main vehicle users have to provide feedback directly to WordPress, which informs the overall state of the platform and how make teams are organized and run.

Although there is a detailed blog post about the survey here, there were still questions left unanswered.

Questions on the survey that came up during discussion:

  • Are there any particular examples we can point to that have come as a result of previous surveys? For example, does anybody have an example of a GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ enhancement that came from previous surveys/ This may be something @andreamiddleton could provide some context on async.
  • It would be valuable to know much time to plan for when taking the survey. First of all to help set expectations. If it takes too long, then people may tend to just leave.
  • Do we know if answers are recorded, regardless of how many questions are filled out?
  • Do we know how long the survey is available?
  • Do we know what platform the survey will be using?

@yvettesonneveld suggested: consider creating a slimmed down version of the survey and allow people to choose. It may boost participation. For example, a landing page with 2 choices:

1/ I have 5 minutes available, give me the short one.

2/ I love WordPress and I have half an hour available. Let me grab a coffee and my favorite playlist and I’m good to go.

WCUS Plans (update @miker)

https://trello.com/c/4dthpD4q/296-2019-wcuscd-tasks-organization

We have a plan for the contributor day linked in this card. Thanks to @harryjackson1221 for working to help organize that.

Diversity Speaker Training Marketing on WP Marketing (update @aurooba)

https://trello.com/c/eNghs0YZ/278-diversity-speaker-training-marketing

Aurooba is creating content starting today and will share the link.

New Business

Updating the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board

This was noted as a future task.

Marketing Team Notes — October 16th, 2019

Slack Timestamp Link For Meeting

1) Attendance

Meeting Attended By: @maedahbatool, @mikerbg, @harryjackson1221, @yvettesonneveld, @Gtarafdar, @oglekler, @Matthias Bathke, @jeffpaul, @nullbyte, @Ryan B., @aurooba, @vishalmukadam, @Dijana Muzhdeka 

Notes taken by: @maedahbatool

2) Celebrations/Successes This Week

2.1) Digital Citizen Week

3). Main Tasks On Agenda This Week

3.1) Digital Citizen Week

Progress:

  • The first two articles have been published. For the next pieces, the team plans to be more specific brief with an overarching messaging strategy.
  • So far, we have received great feedback on the first two articles, which is more important.
  • The first article has been translated into Portuguese and will likely be translated into more languages.
  • Also, it’ll be great if you spread the word across your social media profiles.

3.2) 2019 WCUSCD Tasks/Organization

Progress:

  • Important notice to all those who are helping with this: First of all thank you for your contributions. Please use suggestion mode in the doc, to be sure you are not overwriting anybody else’s work!
  • A lot of great work was done last year and we are hoping the same this year as well. Looking forward to helping bridge the gap between other teams even more.

3.3) WordPress 5.3 Launch Content on WP Marketing

Progress:

  • Huge props to everybody who contributed to this! Special thanks to @jenblogs4u@marybaum@mapk@Daria Gogoleva@OGlekler@jeffpaul@aurooba.
  • Thanks to @francina and @chanthaboune for their leadership and review for the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software.. And thanks to @melchoyce@ryebell@karmatosed from the design team.

3.4) Diversity Speaker Training Marketing

Progress:

  • Most of the plan is figured out and are starting to set up timelines for the items.
  • @Daria Gogoleva has offered to help and we’ll be recruiting via the Diversity Speaker team for more people to help out too!
  • We are quite hopeful to include lots of these items drafted by the end of January and some we’d love to get drafted by the end of November.
  • Moreover, specific tasks will be added in the Trello card so people can see concretely what they can help out with, etc.

4) New Business

4.1) Community Awareness on the Tide Project

@jeffpaul shared his two cents on behalf of the #tide team, who are continuing their struggle with awareness of the sub-project and in result lack much in the way of contributions from the community.  

What is Tide?

Tide automates the running of tests against plugins and themes in WordPress.org directory, currently focused on identifying PHPPHP PHP (recursive acronym for PHP: Hypertext Preprocessor) is a widely-used open source general-purpose scripting language that is especially suited for web development and can be embedded into HTML. http://php.net/manual/en/intro-whatis.php. compatibility.  The use case there is to help site owners (and hosts, etc.) have a level of comfort that a site’s plugins and themes could function if upgraded to PHP 7.*.  Site owners and hosts should still test before updating their PHP version, but Tide gives a data point to consider in that decision.

Tide also captures any errors and warnings from running WordPress Coding Standards against pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and themes, the thinking is to display this in the WordPress.ORG plugin and theme directories or within a developer-specific console to help highlight areas where a plugin/theme could/should be improved as well as to provide site owners information when trying to decide if a plugin/theme is “right” for their usage.  Code quality has yet to become a data point in those decisions, but ideally should be.  The long term hopes here, and part of the naming for Tide is that if site owners start expecting high-quality code in their plugins/themes, then developers will learn to pay more attention to WPCS and ensure their code adheres accordingly.  Thus, “a rising tide raises all boats” sort of philosophy that Tide could help improve the quality of the code across the WP ecosystem.

Is it something for WP Marketing?

  • It is definitely an area where the marketing team can step in and workaround. Also, it aligns well with our objectives for WCUS, where the macro-level objective is to create some processes for more consistently sharing the “stories” from various make teams.
  • There’s an opportunity to help the Plugin and Theme Review teams to automate some of their review processes, an example being that they could create two review queues.  
  • One queue could be plugins/themes with more than X number of errors/warnings as reported by a Tide scan, and one with less than X number of errors/warnings; essentially the review team could more closely review the high error/warning queue or even automatically reject those submissions and require the number of errors/warnings are reduced before coming back into the review queue. 

Next meeting

Wednesday 23 October 2019, 14:00 UTC.

Thanks to everyone who took part in today’s meeting and has worked on tasks during the last week.

Marketing Team Notes — October 9th, 2019

Slack Timestamp Link For Meeting

1) Attendance

Meeting Attended By: @maedahbatool, @mikerbg, @harryjackson1221, @yvettesonneveld, @aurooba, @oglekler, @maziar, @dariagogoleva, @yashwardhanrana, @webcommsat

Notes taken by: @maedahbatool

2) Main Tasks On Agenda This Week

2.1) WordPress 5.3 Launch Content on WP Marketing

Progress:

  • Thanks to @mapk@chanthaboune, and @francina for reviewing and commenting on the previous draft.
  • The current draft has two versions at the moment and it looks good.
  • But version 3 which is right at the top is the most recent one.
  • There are a lot of comments, to review, and we have been approaching this in a collaborative approach. We welcome all feedback, just please use comments or suggestion mode so we don’t overwrite anybody’s work.
  • For the 5.3 drafts, there are some comments regarding the Expanded Design Flexibility section in particular.
  • The request was made to shift this into a list view, and any suggestions and feedback are welcomed.
  • We are reviewing changes now from the last round of feedback. We will still need at least one more round to review the changes, but that feedback has been coming quickly after sharing new drafts.

2.2) Diversity Speaker Training Marketing

Progress:

  • @aurooba has prepared a draft of a marketing plan and linked to in this doc.
  • Currently looking for suggestions and/or the go-ahead to start creating some of these items (which will then be up for approval of course).
  • The task got a go-ahead and the team will start working on it.
  • @dariagogoleva has volunteered to help with the proceedings.

2.3) 2019 WCUSCD Tasks/Organization

Progress:

  • This project has been started at the request of the team that is developing a Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. workshop for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2019.
  • The goal is to create and plan for multiple levels of tasks that appeal to people of all levels of experience, and that are most likely to be seen through to completion. 
  • @miker and @harryjackson1221 have started a conversation and scheduled some time for Friday at 1400 UTC to have a sub meeting. This allows others to contribute too before we report back to Christina Workman.

Input for WCUS talk @JeffPaul

  • In reply to a request from @jeffpaul who will be speaking on the topic of getting started as a contributor at WordCamp US
  • This will be a lightning talk and therefore the number of suggestions will be limited. He is mostly interested in task types that folks totally new to contributing could realistically achieve.
  • The general consensus is that marketing is a great way to get involved for individuals without a tech background. Currently, the skill with the least steep learning curve is copy-writing, followed by and editing.

Digital Citizenship Week

Task Lead: @yvettesonneveld

Progress:

  • A conversation with Josepha Haden has uncovered more opportunities for a clear overarching message and direct relation with WordPress and open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL.. This has been hugely helpful and means we can take all the ideas in and pull this together ensuring it is keeping the focus at the center.
  • Yvette thanked all contributors for their effort and pointed out that collaborative content creation may lead to a result where the end result hardly matches the first drafts. She emphasized that outlining and drafting content is the hardest work.
  • The deadline is nearing fast and a team of editors is working on final editing.

Next meeting

Wednesday 16 October 2019, 14:00 UTC.

Thanks to everyone who took part in today’s meeting and has worked on tasks during the last week.

Marketing meeting summary 2019/10/02

Meeting timestamp on Slack for full notes

Link to published Notes of 25 September 2019 meeting (as updated)

1) Attendance

Full attendance list is on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. at the timestamp above.

We want to thank all of our contributors who are from around the world that may not be able to attend this meeting due to time zones and conflicts. We greatly appreciate your dedication and feedback! We encourage anybody who is not able to attend this meeting to comment and participate asynchronously.

2) Notes

Notetakers: @OGlekler and @webcommsat

Progress in change to minutes and notes system (summary update from @webcommsat):

  • a new system for the notes has begun and we are moving towards this in incremental steps to assist members and help onboard a team of notetakers
  • further work and feedback gathering on what members and other team would find helpful has continued. This included a meeting with @maedah on comments on the proposed changes. @yvettesonneveld and @webcommsat have had a number of meetings to continue to review the systems to encourage participation, reduce some of the barriers and potential issues, and enable members who are in opposite time zones to contribute more via slack before and in the 24 hours after a meeting
  • last week’s notes are an example of how we are moving towards a new format which incorporates feedback, input and research on what works in similar environments. https://make.wordpress.org/marketing/2019/10/02/marketing-team-meeting-2019-september-25/
  • further work is being carried out in this area. The notes do not have the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ IDs for some members who participated, this will be re-published when known. Please add your WP.org ID in the attendance section of the meeting if it is different from your Slack ID to help note takers
  • responses in the meeting:

3) Main tasks on agenda

3.1) WordPress 5.3 ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. — About Page

Task is leaded by @mikerbg

Card to organize the content

Document with the current draft

Progress:

Objectives:

  • review of the draft, refinements and cleaning up of the copy
  • feedback from the design team to make adjustments to best fit the content with the design of the page.
  • any points related to 5.3 that anybody wants to bring up in this channel? If so, please do during the meeting or leave a comment in the doc or channel the rest of the week. Please use comments or the suggestion mode so as not to erase somebody else’s work.

3.2) Digital Citizens Week (14-18 Oct 2019)

Task lead is @yvettesonneveld and and was initiated by @chanthaboune

Trello card with links to the articles

Status:

  • three articles in draft, new perspectives and suggestions encouraged. Please check signed in to Google documents and are adding comments in suggestions mode
  • in each article, you will find the outline first, and the first draft of the article next
  • please note, the last part of the article is not fully fleshed out yet, but suggestions can be added for this section too.

Objective:

  • to review what to include and identify what needs clarification. A full round of editing for style, grammar readability etc will take place later on

Next update:

  • by Friday articles 1, 3 & 4 should be ready for further edits and expecting a first draft of article 2.

4) New business

For anyone seeking additional ways to contribute, join us on Slack.

5) Contribute to documents

Shadowing and working with others in the task are a good way to start getting involved.

If anyone wants to collaborate on the documents highlighted in this meeting or on the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board, but is not sure how, there’s some tips on the ‘Getting started’ card on the online Trello (project management tool) board.

If you are not used to working in Google docs collaboratively, here are some quick tips:

  • if you are a new contributor you can join tasks on the Marketing Trello
  • check the status of a document with the Task Lead or a Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. as some may already be in final edit or fact check mode. Please use comments or the suggestion mode when adding comments to a document. You can also discuss with the Task lead what needs further work and they will be able to help you in areas you can contribute
  • sign in to the Google document linked on the Trello card or highlighted at the meeting with your own Google log-in. This allows others to view who is adding the comment so they can get back to you if needed. It also helps the team work together and build team spirit. If when you are working on the document, it says ‘anonymous xxx’ then you are not signed into the document
  • check you are editing in ‘suggestion mode’
  • then you can make comments to the document using the ‘plus’ sign in the right hand corner
  • please do not edit content within the main document directly without first checking with the owner of the document or have been asked to as one of the team editors
  • all documents in the team are stored in the central Marketing drive. Let one of the team reps know if you can’t access them
  • if you would like a walk through or some help using the online tools, just add a message to slack or contact a team rep, and there will be lots of help available!

(@webcommsatsat)

5) Next meeting

Wednesday 9 October 2019, 14:00 UTC.

It is aimed in future for a draft agenda to be posted in the channel on the Monday before the meeting.

Thanks to everyone who took part in today’s meeting and has worked on tasks during the last week.