Marketing Team Notes – January 17, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Today’s meeting was the continuation of the last’s week meeting since we ran out of time. So, this time, the agenda was to continue with the card ‘scrub’ from last week. We followed up with the previously discussed Trello cards and the remaining ones which are listed on the Trello board.

During the first half of the meeting, @McDwayne did a quick round-up about the cards which were discussed in the previous meeting. Here’s a quick recap:

Interviewing WCUS Attendees About Testing Gutenberg

@McDwayne moved the card to the Backlog list since there was no update about it. However, @parth will connect to @jeremyfremont to ask for the update.

Promoting Foundation Donations

@parth said he’ll start working on it and will be back with the final document by this weekend which brought this card back to the ‘In-Progress’ list.

WordPress Presskit

@McDwayne, who is currently working on this task said that this card needs some focus and some good copy. There is a new working document with some section titles now. He wanted something generalized which we can give to the press or anyone that comes asking for a press kit.

@bridgetwillard agreed with this idea of more generic, concise and easy to translate content.

Getting the Word Out about Make WordPress

@jenblogs4u while working on this blog post asked for a featured image that shows the teams. @bridgetwillard asked @mapk from the Design team to create a featured image for this blog post which will be shared on the Marketing and Update blogs.

@mapk said he’ll be discussing it out during the next Design meeting and let’s see how it works.

Why Use WordPress?

@harryjackson1221 has prepared this document and is ready to be published.

@bridgetwillard made her editorial suggestions which will be edited and then featured.

Navigating Trac

@McDwayne said that he hasn’t started working on it but will soon start and will have an update on it during the next meeting. He further added that this is specifically for new contributors who want to get involved with Core, which uses Trac as the project management system.

In the second half, @McDwayne jumped to the cards which were not discussed last week. Here are the details:

Read and Format Survey Answers

@McDwayne confirmed the fact that is the Survey work still ongoing?

@bridgetwillard explained that it was @skarjune passion project and it can be very helpful. @skarjune further added that the idea for this task came from the WCUS 2016 Contributor Day. He has completed the launch and provided an example case. But now, he has handed it over to @harryjackson1221.

@harryjackson1221 said that the way its formatted in the sheet makes it a bit overwhelming. He is going to pull another case study out and keep it going. Since only a few wanted their info to be published.

Social Media Plan for WordCamps

@McDwayne stated that for this card he needs someone to go through and flesh out a copy and review what is there.

@harryjackson1221 mentioned that a lot of the bullet points still need to be fleshed out.

@abhanonstopnews said she would be working on this and added her to the Trello card. Since she has been a part of a similar task at the WordCamp Brighton Contributor Day for the Marketing team. This had a list of the kind of topics to write on with examples of blogs written by WordCamps all over the world.

Handbook on WP Marketing

@skarjune mentioned that quite recently no work has been done on it. The outline doc was an extensive handbook for team members.

@bridgetwillard suggested to break down this huge task into sub-tasks in the form of individual cards for each of the content pieces.

@skarjune further added that the team should first decide who the handbook serves. Is it just for this team? Or for all teams? Or for visitors seeking marketing resources?

@bridgetwillard told that the handbook serves the internal marketing team and prospective members on how we do things.

Accessibility Handbook

@bridgetwillard told that the a11y team reached out.

@McDwayne stated that this card is a great chance to support the a11y team and their mission.

The meeting wrapped up with the completion of the scrub work for Trello cards, and the team is now hopeful to work on new tasks and get things going.

Meeting attended by: @bridgetwillard @mcdwayne  @maedahbatool  @jenblogs4u @skarjune @harryjackson1221, @parth  @abhanonstopnews, @yvettesonneveld.

 

We Make.WordPress – Contributor Day Recap from #WCUS 2017

Contributor Day at WordPress US was a huge success. Contributor Days are a collaborative community outreach with amazing opportunities to get involved in Making WordPress.Contributor Day at WordPress US was a huge success. Contributor Days are a collaborative community outreach with amazing opportunities to get involved in Making WordPress. Contributor Days happen at camps both large and small. We’d like to encourage you with an update that will inspire your community as well.

This year’s Contributor Day for WordCamp US was held on Sunday, December 3 and was well-attended and productive.

ACCESSIBILITY

Team leads: Rian Rietveld (@rianrietveld on Slack), Andrea Fercia (@afercia on Slack), and Joe Dolson (@joedolson on Slack)

The a11y group provides accessibility expertise across the project. They make sure that WordPress core and all of WordPress’ resources are accessible. Learn more about the Accessibility team.

As always, we had a few different tasks. We gave info on how to test for accessibility and reviewed and discussed work from developers and designers. We also tested Gutenberg, on-boarded new developers in the team, and talked to the other teams about common issues.

Full recap: Contributor day at WordCamp US 2017

 

COMMUNITY

Team lead: Andrea Middleton (@andreamiddleton on Slack)

If you’re interested in organizing a meetup or a WordCamp, the community blog is a great place to get started. There are groups working to support events, to create outreach and training programs, and generally support the community. Learn more about Community.

At WordCamp US contributor day, we did a lot! Here’s a tidy list:

  • Experienced community team contributors trained newer contributors on how to order swag for WordCamps and meetups.
  • We held a couple of in-person meetup and WordCamp orientations.
  • Brand new contributors reviewed our meetup organizers handbook for clarity.
  • A group of experienced organizers worked on some new documentation on how to review speaker applications.
  • 23 people attended a discussion of recruiting diverse speakers and 8 attended a workshop on a new initiative to train people who are underrepresented in tech how to develop, propose, and give conference sessions
  • New and experienced contributors took part in an application vetting sprint.

CORE

Team lead: Adam Silverstein (@adamsilverstein on Slack)

The core team makes WordPress. Whether you’re a seasoned PHP or JavaScript developer or are just learning to code, we’d love to have you on board. You can write code, fix bugs, debate decisions, and help with development. Learn more about the Core team.

The core team helped onboard numerous new contributors and huddled around focuses including the REST API, JavaScript, and Gutenberg. Several commits landed and contributors submitted patches to core or tested existing patches. The JavaScript group brainstormed about how to structure core JavaScript to maintain backwards compatibility while also enabling merging and building features like Gutenberg. We managed to break and then fix our build and we updated our recommended PHP version to 7.2.

DESIGN

Team lead: Mark Uraine (@mapk on Slack)

The design group explores solutions for various problems throughout the WordPress open source project. It’s a home for designers and design-lovers alike. Regular design discussions span UI & UX, information architecture, and computation design with emphasis toward user testing and inclusion. Learn more about the Design team.

The Design Team talked about the importance of contributing to WordPress and the opportunity designers have right now to influence the direction of this open source project. We explored what design meant in the world of WordPress, and how design can be contributed in many different ways; Documentation, Core, Meta, etc. After lunch, some broke out to help other teams while others learned more details on Trac, tickets, and the contributing process.

DOCUMENTATION

Team lead: Jon Ang (@kenshino on Slack)

Good documentation lets people help themselves when they get stuck. The docs team is responsible for creating inline documentation for core, as well as content for the theme and plugin development handbooks, and more recently, HelpHub. Learn more about the Documentation team.

The documentation team worked on the following

  • Listing out tasks that have low entry barriers (maybe things that can be completed in 15 mins by volunteers). This way more people can contribute to Documentation without having to onboard onto a complicated setup.
  • We created at least 5 trac tickets
  • Worked on Helphub
  • Continued work on Migration of Codex to DevHub
  • Fixed styling on DevHub
  • Had various discussions on PHPdocs standards – perhaps to suggest the actual PHP PSR standards to adopt what we’ve created
  • Had a chat with Matias about Gutenberg documentation – of which we’ll follow up closely
  • A total of 15 people contributed and half of them were new
  • We’re almost done with the Docs Roadmap we created 4 years ago!

Lastly, we had a great chat about possibly participating in WriteTheDocs event in Prague where we will work with other project ‘documentators’, learn from them and have a retreat for our team to create a new roadmap for the next 5 years.

MARKETING

Team lead: Bridget Willard (@gidgey on Slack)

The Marketing team focuses on making WordPress marketable in all sorts of contexts, from the WordPress.org side all the way to core and the wider community. Learn more the about Marketing team.

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

We were excited to have a well-attended group of people who were enthusiastic about marketing. Multiple people mentioned this was their first WordCamp and their first Contributor Day. They were so elated to be part of the community making WordPress. It was amazing to see so many people new to the community step up and become part of the new generation of Contributors.

We worked on fresh copy for the German Community called CMS Garden, which is an open source advocacy group publication encouraging developers and users to explore WordPress as their CMS of choice to meet their business goals. We’re excited to help them improve copy and have begun work on a press kit.

Another team has started work on a WordPress.tv project. They are interviewing people about their Gutenberg User Testing experiences. This marketing effort will help the Gutenberg project gain support throughout the entire WordPress community.

We use Trello to project manage and are happy to have added ten new projects to our in-progress list including Contributor Day email copy, public policy guide for governments, and promoting the donation page for the WordPress Foundation.We’re so proud to have added over 20 new contributors to the Marketing Team and look forward to a brighter future together!

META

Team lead:

The Meta team makes WordPress.org, provides support, and builds tools for use by all the contributor groups. Learn more the about Meta team.

During Contributor Day at WCUS 2017, the Meta team had 12 people working on various things. Three new people were onboarded with an overview of the tools and how to provision the development environment, two Meta Trac tickets were closed out completely with patches committed, and several other tickets received attention and made good progress.

MOBILE

Team Lead: Cate (@cate on Slack)

The mobile team builds the iOS and Android apps. Lend them your Java, Objective-C, or Swift skills. The team also needs designers, UX experts, and testers to give users a smooth experience on every device. Learn more about Mobile.

The Mobile Team at Contributor Day has decided to focus on improving accessibility within the mobile experience of WordPress. They’re going through the app using voiceover (like someone who is blind would) and reporting bugs as they go along. They’re fixing already-known issues that are marked as “accessibility”, such as changing font size based on what the OS settings. Through usability testing and design improvements, they’re working hard to make sure WordPress isn’t only responsive, but responsive AND accessible.

We were able to collaborate with the API team during Contributor Day to agree upon providing a short term solution for a simple authentication method. We onboarded two new contributors and had pull requests submitted during the day for review. A number of accessibility issues were addressed including improving adoption of Dynamic Text on iOS and resolving a TalkBack issue in Android.

PLUGINS/PLUGIN REVIEW

Team leads: Mika Epstein (@ipstenu on Slack) & Samuel Wood (@otto42 on Slack)

The Plugins team focuses on everything revolving around plugins submitted to the WordPress.org plugin repository. Learn more about the Plugins team.

The plugin team made serious headway on supporting visible pages for closed plugins, allowing users to now see if a plugin existed (and not wondering if it vanished). We also released our proposed updates to the plugin guidelines, which are open for review by anyone.

POLYGLOTS

Team lead: Remkus de Vries (@remkus on Slack)

WordPress is used all over the world and in many different languages. If you’re a polyglot, help out by translating WordPress into your own language. You can also assist with creating the tools that make translations easier. Learn more about the Polyglots team.

The polyglot team is responsible for translating WordPress into every language and locale. The team is organized into two groups: the translation team and the technical team. The technical team is in need of multilingual developers able to code at a core level.

The polyglot team is currently working to translate all WordPress sites across all language with gender neutrality.

SUPPORT

Team lead: Marius Jensen (@clorith on Slack)

Answering a question in the support forums or IRC is one of the easiest ways to start contributing. Everyone knows the answer to something! This blog is the place for discussion of issues around support. Learn more about the Support team.

The Support Team at WordCamp US Contributor Day is focusing on onboarding new volunteers. Year round, the worldwide community of volunteers on the Support Team works hard to help WordPress.org users through support forums and IRC. During Contributor Day, the team developed improved processes to help new volunteers get involved in The Support Team. They even did a test orientation and onboarding session over Slack to evaluate their new processes, with great success! Thanks to this team, people new to WordPress or seeking more advanced help can find a friendly community online.

For the support team at WCUS CD, we tested our new onboarding process via Slack to include those who couldn’t make it to the event and that we’d like to get feedback on for future online-only use. We also went through the more pressing pain points on the forums and looked at possible ideas for improving on them.

THEME REVIEW

Team lead: @thinkupthemes and @rabmalin

The Theme Review Team reviews and approves every Theme submitted to the WordPress Theme repository. Reviewing Themes sharpens your own Theme development skills. You can help out and join the discussion on the blog. Learn more about the Theme Review team.

A number of experienced theme review team members attended WordCamp US. New reviewers were introduced to the NS Theme Check plugin which is a tool that aids reviewing of themes by automating many of the checks. New reviewers were supported in the #themereview Slack channel by members of the team in addition to those in the room at WCUS. New reviewers made progress particularly with completing reviews for child themes.

TRAINING

Team leads: Beth Soderberg (@bethsoderberg on Slack), Julie Kuehl (@juliekuehl on Slack), and Melinda Helt (@melindahelt on Slack)

The training team creates downloadable lesson plans and related materials for instructors to use in a live workshop environment. If you enjoy teaching people how to use and build stuff for WordPress, immediately stop what you’re doing and join our team! Learn more about Training.

WCUS Accomplishments

  • Began to define new processes to make them more scalable
  • Set up GitHub repository
  • Audited all the lesson plans in preparation for migration, including those missing images or in need of updating
  • Brainstormed new lesson plans due to changes in WordPress
  • Started a new handbook

2018 Goals Defined

  • Create handbook based on new workflow
  • Move lesson plans into GitHub
  • Reorganizing our website
  • Fix the broken images
  • Update for 4.8/4.9/Gutenberg
  • Make workshop recommendations from existing plans
  • Accessibility workshop
  • Consider team roles

WORDPRESS TV

Team Lead: Cemal Tashan (@tashan on Slack)

The TV team reviews and approves every video submitted to WordPress.tv. They also help WordCamps with video post-production and are responsible for the captioning and subtitling of published videos. Reviewing videos is a great way to learn about WordPress and help the community: experience is not required to get involved. Learn more about TV.

Today, the TV team is captioning videos for WordPress.tv. Thanks to the library of content on WordPress.tv, WordCamp talks and meetup presentations from around world are not only documented but made available for everyone to enjoy. Captioning is a way to make these videos accessible and get them ready for caption translations. Thanks to the team behind WordPress.tv, we can all learn from the wealth of knowledge within the community.

WP-CLI

WP-CLI is the official command line tool for interacting with and managing your WordPress sites. Learn more about CLI.

Contributing – WP-CLI

Team Leads: Daniel Bachhuber (@danielbachhuber on Slack) and Alain Schlesser (@schlessera on Slack)

  • The WP-CLI team could successfully onboard several new contributors, one of them very new even to WordPress itself. We had two successful pull requests and, while working on these, could identify a recent regression as well.
  • Finally, there were a lot of discussions about the state of the current onboarding experience for WP-CLI and how it could be further improved.

#wcus

Marketing Team Notes – January 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

Today’s meeting was the first time the group met after our December break. We recapped where we are on various projects on the Trello board. Read the backscroll on Slack here

Videos on Gutenberg Testing

https://trello.com/c/7jCzciod/95-interview-wcus-attendees-who-tested-gutenberg-and-gather-feedback-for-video-s

Leads on Trello Card: @jeremyfremont @tashan

@jenblogs4u and @tashan stated they were being uploaded for editing  but I can follow up on that.

@bridgetwillard Pinged  @jeremyfremont on the card and changed the deliverable date to 1/15.

WCUS Recap of Contributor Day

https://trello.com/c/JUwGZb3X/100-wcus-cd-recap-all

@mcdwyane updating purpose on Trello Card which was a little vague

@bridgetwillard will be following up here. There are three purposes for this item when completed: blog post published on Marketing, Pinging @andreamiddleton to get it on News, Sending to @newYorkerLaura for post on WCUS

Getting the Word Out about Make WordPress

https://trello.com/c/LCTfiKIA/42-getting-the-word-out-about-makewordpressorg

Lead: @maedahbatool

@maedahbatool reports that they collaboratively live wrote this piece but, it needs to be finalized.

@harryjackson1221 @jenblogs4u are also working on this

@McDwayne suggested maybe just a bunch of tweetable bites compiled into a blog post

Some thoughts regarding if the finished product is a Wishlist vs. Deliverable Copy to be posted

At the moment, it seems like it’s just an initiative to share, but it would be great to have some standardized posts we could use to tweet and share. Item is evolving.

Liaison Program

https://trello.com/c/YD2m1ARp/90-choose-relevant-initiatives-3-and-share-specifics-on-our-works-within-the-liason-program

Lead: @jasonpknill

The idea was first floated at WCUS Contributor Day. It’s currently on the back burner.

Make WordPress Teams Updated Front-Facing Design

Leads: @kevinwhoffman @mapk

They want the design team to work with each of the Make WordPress teams on a front-facing update  

@mapk stated that @kevinwhoffman had some great ideas around this and began the leg work already. I’m not sure where it’s at right now though.

@harryjackson1221  would like to assist as well

@bridgetwillard will update the Trello Card but wait for design before this goes too far in motion

Promoting the Donations to the Foundation

https://trello.com/c/izDz9DjQ/84-promoting-foundation-donation

Lead: @parth

@bridgetwillard pinged Parth in the Trello card and made the due date 1/15. If it’s a blog post, we should be able to hammer out that copy.  

Presskit

https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit

Leads: @marybaum @jenblogs4u

At WCUS @andreamiddleton asked us to write copy for this.  It was originally written in German for CMSGarden. @jenblogs4u stated that they worked on just translating the item, but that it needs to be examined for culturally appropriate language.

@nuanel has a lot of experience with working in translation teams and  will work on it over weekend

@Mcdwayne will also assist

Public Policy Guide

https://trello.com/c/kmy7VuCV/83-objective-complete-a-public-policy-guide-for-appropriate-representation-with-web-councils-govts-and-global-institutions

Lead: @jasonpknill

This was started at WCUS and has several team members working on it such as @jasonpknill and @Dustin Nay in the Trello Card.

Might be a good one to chop into smaller pieces for deliverables, the overarching goal is great but can Marketing alone do this? Community and at least a few other teams might need/want to be involved.

After much discussion it will be chopped into bite sized bits. Thoughts include a list of people to reach out to, where WordPress stands regarding security, accessibility, etc. It was decided that we can leave this card as the overarching card and link the new cards from within it.

@Miker may tackle some of this card

Navigating Trac

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

There is no one person leading the charge here from marketing as it requires specialized knowledge that is not the team’s forte.

@flixos90 from the core team was pinged for advice. He has worked with marketing before on other projects. He responded that  “I have a few thoughts on this myself, but I’m not sure who to particularly recommend to ask. Maybe a good spot could be to join the core dev chat and ask for feedback there. Or, since you’re talking about onboarding, we have a weekly new contributors meeting that would be particularly useful.”

@newyorkerlaura stated what we need is along the lines of Getting Going With Trac: How to 101

@McDwyane will work from https://slides.leaves-and-love.net/contributing-to-wordpress-core/ a slide deck that  @flixos90 used to present on this topic. He’s turn it into a doc and then we can go from there.

There’s a loose Feb 7 due date.

Personas

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Lead:  @harryjackson1221

@harryjackson1221 reports that they are doing some surveys on WP Personas here, and should have the results of that around March-ish/ If they move the date, he can set a Google reminder to update the marketing team when they have it completed

An update of the project is currently scheduled for 14th of March, but could be sooner if thing progress more quickly

https://trello.com/c/RUCzEqwO/28-edit-wordcamp-conference-contributor-day-email-confirmation

There is no update

Glossary of Terms

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Lead: @newyorkerlaura

@mcdwayne completely the definitions and alphabetized the document. We all agree that alphabetical order is the best way to go rather than alphabetical within subcategories.  

@newyorkerlaura proofread and add in supporting links.

Right now the document needs a technical review. @harryjackson1221 and @abhanonstopnews will help with this aspect

The project is 90% complete. If we have the technical review it can be the first project done in 2018

End Meeting Time Stamp. 

Notes taken by: @newyorkerlaura

Meeting attended by: @newyorkerlaura @bridgetwillard @nuanel @mcdwayne @jenblogs4u @miker @maedahbatool @skarjune @harryjackson1221 @abhanonstopnews @flixos90

Marketing Team Notes – December 20, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

We do not have a meeting 12/27/17 or 1/3/18.

@bridgetwillard began the meeting by starting a discussion on “cleaning things up” and getting our ideas down.

Task of the day ‘WP Jargon Glossary for New People’

@harryjackson1221 suggested we organize jargon terms alphabetically, rather than sorting in categories, @bridgetwillard agreed; there was some discussion regarding how to sort the terms.

@harryjackson1221 suggested using brand descriptions from the actual brands, such as MySQL, Apache, React.

Assisting Core-Flow with review of Gutenberg Usability Videos

@bridgetwillard and @harryjackson1221 discussed helping the core-flow channel get people to assist processing Gutenberg videos, by blogging or tweeting to raise awareness.

WCUS CD Recap – All on WP Marketing

@bridgetwillard is going to work on the WCUS recap and have @newyorkerlaura publish it on the WCUS site

Sample Case Studies

@harryjackson is working on writing copy from submissions to outline the case studies, will present at next meeting on Jan 10th for help editing
To Do List

@bridgetwillard and @harryjackson1221 both agreed to end the meeting early, to work on the tasks that discussed above; will reconvene next year

Notes taken by: @harryjackson1221

Meeting attended by: @bridgetwillard @harryjackson1221 @sereedmedia @taraclaeys @meher @josh

Marketing Team Meeting Notes – December 13, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

Task of the Day:

Working on ‘WP Jargon Glossary for New People’ card.

Team members found some acronyms and group names (meta, polyglots, core) confusing, as well as tools (ie trac); how to find/update P2, taxonomy and accessibility terms, open source, and many others.

Some well-known WordPress sites have created their own glossaries, such as WP Beginner and wpmudev. There’s also Codex, which was noted as useful when learning CSS but not necessarily for encouraging people to become contributors.

Glossary Criteria/Rules

Criteria: We want the glossary to be newbie-friendly and searchable. One proposal was to build sections and alphabetize terms within each section. Minor note: be careful with camel casing (ex WordPress; WordCamp; cPanel – any brands that need to represented consistently)
@harryjackson1221: “PHP, MySQL and LAMP/LEMP should all reside in the same section.”

There may be certain terms in the glossary that can have more than one meaning, we should include all if we can

Potential Additions

@jeremyfremont mentioned he worked on a general Internet jargon glossary, whose terms may be useful to copy and paste. Many of the terms defined here are not WordPress specific, but there are a handful that may be useful. No copyright concerns as he wrote and defined all the items.

Useful for Later

@skarjune noted the Handbook should be used for the Glossary, but we cannot add any plugins. Design and setup on ORG are locked down.

Bridget’s idea: Include the glossary in our handbook.

Questions for Later

What’s the best way to organize our glossary? Alphabetical? Sub-categories? Alphabetize and then link from categories? Categorized with an alphabetized index? Perhaps a compromise btw section and alpha? We’ll ask the design team for help after we’re done.

Should we define what a wordpress.org profile page contains? (ex: You want a gravatar because…)

One of our Trello boards is a trac onboarding doc we need some help with (put a pin in this item and request assistance)

How far into team-specific terminology do we want to get? “There’s stuff like GTE that’s used a lot in #polyglots or deputy by the community people.”

@abhanonstopnews: may be worth having someone review some of the channels to see what terms frequently come up which might need to be added to the glossary?

Action Items

@harryjackson1221 will create categories (ex: Community; Hosting/Servers; Development) and @AfshanaDiya can alphabetize. Anchor links to accomplish TOC? Page jumps? What about adding IDs they link to?

@skarjune has seen a placeholder but not any implementations of anchors in other handbooks. He will check with meta team for advice/examples.

PS:

Notes taken by: @alisonsmith

Meeting attended by: @bridgetwillard @Harryjackson1221 @sereedmedia @dhruvpandya @miker @abhanonstopnews @bseekins @nuanel @riankinney @AfshanaDiya @meher @skarjune @newyorkerlaura @jenblogs4u @westcountymedia @jeremyfremont

#content

Marketing Meeting Notes – December 6, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

WCUS Outcome

  • No more subgroups, we are one unified group. Trello board collapsed into one entity. Thank you  to @mcdwayne and @annelieke who did this merging
  • To reiterate EVERYONE has the ability (AND PERMISSION) to make a Trello Card. We have instructions here: https://trello.com/c/GcNFAQ7x/32-welcome-heres-how-to-get-started
  • The projects from the former subgroups are still valid. We just want to continue to work and function as one team.
  • Be sure to subscribe to the Marketing Blog so you read our weekly updates. Our blog is at https://make.wordpress.org/marketing/
  • Reminder to us all to say and use make.wordpress.org on things and not just use the jargon “P2”. Make it easier for all who are not as up on jargon to follow along.

To Do List:

We have 4 main things at the moment:

  1. Contributor day Suport: https://trello.com/c/wzvtWjzi/8-wcus-contributor-day-support
  2. The End User Persona card is something we are still working on. @Miker updated the card.  We have resources allocated to a formal WordPress User Persona Research project starting in January.  We are basing this on the persona research from the Nielsen Group.  @Miker will provide the results of this research as the project progresses. https://docs.google.com/document/d/1YROsrDhUUNHMD0Ph9vdXteSympo2CcTMhHw0pD6H0lo/edit#heading=h.iy9n8zagee9w @harryjackson1221 is also currently working on this today
  3. There are a few pieces of content regarding WCUS teams that need to be merged. A post on our blog will be put together regarding this by @gidgy https://drive.google.com/drive/folders/0B9wRJsOfSKgzbzFSYkRHZkZhM0U

Task of the Day: Getting word out about Make.WordPress.org

https://docs.google.com/document/d/11X21OcsrNI709QM7fpYKadEF5DMxFN8jC194LMGiNBA/edit

  1. Challenges include that the current naming is a mouthful and not self-explanatory to newcomers
  2. What should we call make.wordpress.org when we tell people that’s how you contribute?
  3. Perpetual Confusion between .org and .com is a consideration and a hurdle
  4. I Make WordPress.org stickers designed by @harryjackson1221 and distributed during WCUS  trying to help alleviate the confusion
  5. Messaging like this on Twitter by @jenblogs4u (in fact everyone Tweet it out!) is important “Do you #design, #develop or #blog in #WordPress? Did you know you can get the latest news, discover events and get involved with the #community at http://make.wordpress.org?” We cannot repeate this message too much https://twitter.com/JenBlogs4U/status/938444151821017088
  6. Vital Hashtag information: We all should be using #MakeWordPress and #Community is to get the other people seeing that tweet.
  7. This is a possible resource, but it’s a little hard to navigate https://make.wordpress.org/marketing/2017/07/05/what-is-a-contributor-wordpress-contributors-speak-out/ that is where the making of a hanbook comes in. @Mcdwayne and @skarjune are on this https://wordpress.slack.com/team/U893BCC13
  8. We are writing copy that promotes make.wordpress.org to the general public (meaning people who want to contribute but don’t know where to start). @tlctara has volunteered to start this.
    1. @angelkiss might provide some graphics
    2. Needs to be language that doesn’t have too much jargon
    3. Must be newcomer friendly, but also understandable for “old timers” who are up on the jargon. So unless something is done to change the term/announce a change in term, leads will still use P2. Currently team reps like @gidgy have the experience that when they were newcomers that this term “confused me and made me feel left out and confused … made it harder to contribute and feel helpful” therefore let’s use new and old terms side-by-side to make all feel welcomed and to stay informed. For example, “Our marketing blog (A.K.A. the P2) recaps the work the marketing group of volunteers is tackline.”
    4. @newyorkerlaura suggested that we need a jargon guide for newcomers. @Mcdwayne made a Trello card for this. https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people
    5. Possible resources for several items above from WCUS 2017 website
      1. https://2017.us.wordcamp.org/contributor-day-info-resource-of-team-listing/
      2. https://2017.us.wordcamp.org/2017/10/03/slack-101-connecting-with-other-wordcampers-on-slack/
    6. Photos taken from WCUS going to the Google Drive soon via @NewYorkerLaura

 

Notes taken by: @NewYorkerLaura

Meeting Attended by: @bridgetwillard @meher @NewYorkerLaura @skarjune @mcdwayne @maedahbatool @alicestill @harryjackson1221 @dhruvpandya @jenblogs4u @taraclaeys @miker @bseekins @chanthaboune @westcountymedia

Marketing Trello / WCUS Internal Recap from @McDwayne

Dwayne McDaniel gives an update on the progress post-Contributor Day, a recap of our revised vision, and current state of our tasks.

We got a LOT of stuff done this weekend for WCUS Contributor Day. (Slack Timestamp)

One of the biggest changes we made was simplifying into one team again, removing the idea of the subgroups. As a result we merged all the Trello boards (except Marketing Meta for now) into a single board. This “new board” lives here.

We did a list scrub after the event.

Don’t worry; we did not delete a single card or anything.

However we moved a LOT of old cards into either Wish List (for things no one has ever touched after card creation) and into the new Backlog/Stalled Projects list.

The qualification for the move into those lists was a card had no new comments or evidence of ongoing effort for the last 90 days.

If a card was moved in error, let’s move it back. If a card needs revamped as we move forward to better serve our new collective vision of being the copy and marketing strategy resource armada of the whole WP community, then let’s make that happen! Again, nothing was deleted.

So, the numbers as they stand at the moment for cards per list:

  • To Do = 3 cards
  • In Progress = 10 cards (all actively being worked in last 90 days)
  • Need Approval = 4 cards
  • Done! = 23 cards (WOOT!!!! This is an incredible number! Thank you)
  • Wish List = 17 cards
  • Backlog/Stalled Projects = 18 cards

That is a lot of cards, and for the first time since we moved to Trello, they are all transparently in one board for us to contemplate and act on.

Also, we have added a new board, just for onboarding new folks! it is called First Time Here, and it is located here.

This is specifically designed as a tutorial/testing area for people new to the team. Once you get Trello access, this will serve as a guide for how the boards work in general and give a ‘safe space’ to experiment as they are ramping up.

We acknowledge that these rather large moves were not well communicated before Sunday. Sorry to anyone who’s email box got flooded by card movement announcements. Moving ahead, now that we are consolidated it is going to be much easier to communicate and appreciate all the support we have gotten as we enter the next phase of making this community awesome with our combined skills.

Thank you for making WordPress. Let’s make it ever better by providing marketing copy and resources to our fellow WordPressers.

Hope to see you on Wednesdays at the slack meeting.

@mcdwayne

Marketing Team Contributor Day 2017 Recap

Marketing Team Contributor Day 2017 Recap

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

We were excited to have a well-attended group of people who were enthusiastic about marketing. Multiple people mentioned this was their first WordCamp and their first Contributor Day. They were so elated to be part of the community making WordPress. It was amazing to see so many people new to the community step up and become part of the new generation of Contributors.

We worked on fresh copy for the German Community called CMS Garden, which is an open source advocacy group publication encouraging developers and users to explore WordPress as their CMS of choice to meet their business goals. We’re excited to help them improve copy and have begun work on a press kit.

Another team has started to collaborate with the TV team on a video project. They are interviewing people about their Gutenberg User Testing experiences. This marketing effort will help the Gutenberg project gain support throughout the entire WordPress community.

We use Trello to project manage and are happy to have added ten new projects to our in-progress list including Contributor Day email copy, public policy guide for governments, and promoting the donation page for the WordPress Foundation. We’re so proud to have added over 20 new contributors to the Marketing Team and look forward to a brighter future together!

Marketing to Agencies & Clients – November 22, 2017 Meeting Notes

The Marketing WordPress to Agencies and Clients subgroup focuses on materials and resources for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises.


Slack Timestamp:
https://wordpress.slack.com/archives/C0GKJ7TFA/p1511363006000225

Notes compiled by @meher

Agenda

  • How To Proceed With Case Studies
  • Working on Cases

Attending

@maedahbatool, @meher, @harryjackson1221, @skarjune – main attendees.
@gidgey – For admin support
@AfshanaDiya, @dhruvpandya, @sagarprajapati – At the start of the meeting.
@mcdwayne, @miker – Missed the meeting.

Discussion

At the start of the meeting, there was confusion for the time of the meeting. Is it 15:00 UTC OR 16:00 UTC? This is because of the daylight to standard time. @gidgey confirmed that the meeting time is 8 am pacific (15:00 UTC in Standard, 16:00 in Daylight Savings).

If someone sees the #marketing meeting time listed improperly somewhere please post the link on the #marketing slack channel or ping @gidgey.

@maedahbatool and @skarjune have been discussing how to proceed with Case Studies.

General consensus at last meeting was that we could summarize cases with HTML posts in the Handbook, but the best format for distribution of Case Studies would be PDF, to provide for a generic rich content format that can be widely shared and retain WordPress.org Marketing as the source with a proper license for sharing. More discussion of acquisition, formatting, and distribution of Case Studies is needed.

@maedahbatool suggested to stick to the preview case study which got published.

@skarjune shared Trello card for the task – Read and format Survey answers. No work has been done as the members who were going to work, seem no longer involved in this task.

@maedahbatool suggested that there were total 13 WordPress agencies who have shared their findings. Some of the data which is submitted, does not permit to reveal client name and companies. This seem an interesting challenge.

@skarjune explained that the survey answers should be useful for Agencies to either adopt WordPress or explain to a reluctant client. He say that the cases need to be reviewed, edited, formatted, and check with the respondent that will be published. If no one is interest at this time, maybe this can be considered at #WCUS Contributor Day.

@harryjackson1221 suggested that we need some sort of style guide. He said he will get @miker to help him out and see what they can come up with. @skarjune suggested it is a good idea to draft for a group review, perhaps for for feedback during WCUS Contributor Day.

@maedahbatool suggested that we go with quality not quantity. We should first preference to all those who have submitted all form details.

@harryjackson1221, said that he can procure some other cases as nice as the sample provided, as some of the answers have a lot of info, others not so much.

@skarjune suggested that publish a set of 3 cases to start with, that might generate more responses.

Marketing to Developers – November 15, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Marketing WordPress to Developers

This subgroup focuses on providing development–related information, technical use cases and examples, technical best practices, and in general help developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plugin developers would also fall in this category.

Read about the other marketing subgroups in our new handbook we’re building.

Today’s Meeting

As local WordCamps continue to host contributor days or tracks, we’ve noticed a bit of frustration in the onboarding process. We decided to tackle getting on WordPress, Slack, and Trac in the following documents. We’ll write the copy and ping Community.

We decided to write a marketing brief for onboarding to make.wordpress.org which we submitted to meta’s trac.

We also made a Trello card for Navigating Trac, requested from some of the Core folks.

Also, we are finalizing and reviewing the copy for Why WordPress.

We will not meet again before Contributor Day for WCUS, so if you plan to be there, some of these projects are a great place to get started.

Attendance : @maedahbatool @skarjune @mcdwayne @meher @westcountymedia
@bridgetwillard

#meeting-notes