Marketing Team Notes – September 19, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp:  https://wordpress.slack.com/archives/C0GKJ7TFA/p1537368940000100

 

Today’s notes taken by:  

Meeting attended by:  gidgey, mcdwayne   harryjackson1221, miker, Siobhanseija, Yashwardhan Rana, Abhanonstopnewsuk, Josh B, Yvettesonneveld, Meher, westcounty.media

 

Published

 

https://make.wordpress.org/marketing/2018/09/20/slide-deck-for-meetups-contribute-to-wordpress/

 

In Progress

Polyglots Infographic Copy (3 infographics) (9/19/18)

Trello: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task-lead: @gidgey

 

  • What is going well?  
  • What is at risk?  
  • What can someone new in Marketing help with?

 

 

Write a “How to create a WordPress business website” tutorial on WP Marketing (9/19/18)

Trello: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-lead: @joelobo

 

  • What is going well?  Please see update from last week. Work will resume on this card at the end of next week.
  • What is at risk?
  • What can someone new in Marketing help with?  

     

 

Video interviews with WordPressers (9/19/18)

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

 

  • What is going well?  

 

  1. i) Interviews at WCLDN
    We now have the interview files from WordCamp London. Is there a Marketing Team logo we can use in addition to the WCLDN, WPLDN logos that will appear on these videos?

They are on  secure folder and the only copy. Please DM me if you are able to work on editing, subtitling these files.

  1. ii) Interviews done at WCBELFAST
    Mark S is continuing to work on these and is carrying out the basic edit due to recording issues from the kit used. When this has been completed, we will be able to work on the final editing, subtitling of these files etc.
    A Marketing logo, if available, would also be helpful for this.

 

  • What is at risk? N/A
  • What can someone new in Marketing help with?  As above, anyone able to assist existing volunteers. We need experienced video editors and those able to subtitle.

 

 

Creating a social media plan for WordCamps (9/19/18)

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnews Formerly: @DustinNay

 

  • What is going well?  We have received another batch of [ABHA UPDATING]
  • What is at risk?

 

  • What can someone new in Marketing help with?  

 

End-User Persona Doc on WP Marketing  (9/19/18)

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage / @gidgey

 

Dwayne: MOVED THIS CARD TO BACKLOG

 

 

  • What is going well?  As I last updated, there have been some edits made to the document and some conversation regarding the blog. However, due to a product launch at work I have been unable to dedicate any time to this right now.
  • What is at risk?  Nothing is at risk, but because of my busy schedule I am not sure how much time I can dedicate to this right now.
  • What can someone new in Marketing help with? Completing document edits and writing the first draft of the blog post.
    [SEE UPDATE]

 

 

Curated list of marketing videos on WordPress.TV  (9/19/18)

Trello: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task-lead: @abhanonstopnewsuk

 

  • What is going well?  [ABHA COPYING OVER UPDATE]
  • What is at risk?

 

  • What can someone new in Marketing help with?  

 

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page  (9/19/18)

https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

 

  • What is going well?  
  • What is at risk?  
  • What can someone new in Marketing help with?

 

 

Contributor interviews WCEU18 (9/19/18)

Trello: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task-lead: @Dushanthipiek1
Siobhanseija: spoke to Dushanthi about this today as she probably won’t be in for another couple of weeks

 

Abhanonstopnewsuk: I was trying to get hold of a logo for her too. I will cover this on one of the other cards.

 

siobhanseija : The video is finished, thanks to some hard work by @Yashwardhan Rana (thank you!). All that’s left is subtitling. We’ve submitted the video to WordPress.tv and are waiting for it to be accepted. Once that happens, I’ll add the subtitles

 

Siobhanseija: Sorry @abhanonstopnewsuk, it needs to be online to add subtitles through Amara so we thought we could go ahead and submit it. If I need to send WP.tv a message that it still needs a logo, let me know. I didn’t know about that, was just trying to move this forward :slightly_smiling_face:

 

Abhanonstopnewsuk: We had hoped to add a WordPress marketing logo to this video. Is there one we can use? [Update – there is not a logo, but there is a ‘brand name’ and a web link we could use.]
@siobhanseija once it is subtitled, we can add some tags based on some work that has been done on this. It is going to be really great. Well done @dushanthi and @Yashwardhan Rana

 

Siobhanseija: Amara.org makes it super easy to add subtitles, but it needs an online link of the video for that. When submitting it there’s no place to add tags so I guess that’s something we can do afterwards anyway?

 

 

  • What is going well?  
  • What is at risk?  
  • What can someone new in Marketing help with?

 

 

Core Privacy Copy for Privacy by Design  (9/19/18)

Trello: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task lead: @miker

 

 

 

WordPressers & their pets campaign  (9/19/18)

Trello: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task-lead: @abhanonstopnews

 

  • What is going well?  @harryjackson1221: wppets.org and woofpress.org have been set up, and work has began on this project. We also have wpcats.org and wpdogs.org – looking forward to seeing everyone’s pets!
    [ABHA COPYING OVER UPDATES]
  • What is at risk?

 

  • What can someone new in Marketing help with?

 

First Time at WordCamp? Here’s What You Need to Know.  (9/19/18)

Trello: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task-lead: @abhanonstopnewsuk and @siobhanseija to help take this forward. Please do join us. Update from Abha:

 

  • What is going well?  From an initial review of materials out there to use at the end of this article and to pick out highlights within it, I have found that some of the bigger WordCamps are doing considerable work on supporting/ welcoming first time WordCampers and first time Contributors. To help capture some of the amazing initiatives and marketing  to this audience segment, I have drafted messages to go out on Slack and Twitter to encourage organisers and those new to add to a shared sheet with their examples, upload images of their campaigns (some of which may be added to the social media appendix document). This will also have a practical aspect of helping any organisers currently looking at this area and promoting how the Make WordPress marketing team is supporting and how they can help.
  • What is at risk/ to be aware of? Nothing at risk. Need to make sure we do not use any campaigns a WordCamp tells us about which it has not launched yet to avoid affecting the impact of their planned communications.

 

  • What can someone new in Marketing help with?  Assistance with the Google sheet and collection of images, which could also be used for the social media appendix document.

 

Review Edits for Jargon Glossary (9/19/18)

Trello: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task-lead: @mcdwayne

 

 

Read and Format Case Studies (from Survey Responses) (9/19/18)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task-Lead: task-lead: @harryjackson1221 @siobhanseija @brenner22

 

 

 

Savii Case Study – Radish Concepts  (9/19/18)

Trello: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task-lead: This is a perfect spot for a newcomer that wants to contribute

 

  • What is going well? @harryjackson1221: Ran through and made some content suggetions; @brenneradams: wrapped it up last week and @harryjackson1221 will look in the coming week, moving to needs approval for final editorial next week.

 

 

Slide Deck for Meetups: Contribute To WordPress

Contributing to the WordPress Project is a rewarding way to give back to the Community.Contributing to the WordPress Project is a rewarding way to give back to the Community.

This Slide Deck (PDF) was created so that any Meetup can easily present ways to participate in Make WordPress.

Use it for your WordPress or Open Source Meetup, company’s Lunch and Learn about Five for the Future, or even at a WordCamp.

Open Source for the Win!

Contribute to WordPress – Slide Deck

 

#contribute

Marketing Team Notes – September 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by@maedahbatool, @mcdwayne, @abhanonstopnews, @harryjackson1221@siobhanseija, @brenneradams, @miker, @yvettesonneveld, @westcounty.media

To Be Published

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Design team has asked us to put it on their Trello. Bridget did that and is waiting. It’s my recommendation that we publish without the image and add it later. 
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Polyglots Infographic Copy (3 infographics) (9/5/18)

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task Lead: @joelobo

  • What is going well? Update from @abhanonstopnewsuk: Work will resume on this in 8-10 days when @joelobo is available for working on this again. Thanks to @harryjackson1221 for further work on queries raised. More to be added on ease of use of WP and opportunity for non-coders. A conference call is to be set for those working on this card in two weeks time and to review the in-depth tutorial options.
  • What is at risk? None!
  • What can someone new in Marketing help with? Signposting of useful tutorials on WP which could be used to help split and scope this task into two: a blog and a tutorial.

Video interviews with WordPressers

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk

  • What is going well? We are looking at how we can create and test a system for gaining more interviews. Anyone from the WP community who has video editing, filming, journalistic background welcome to join. Awaiting files from interviews done at WCLDN. Then we will need assistance with subtitling etc.
  • What is at risk? Time sensitivity with some of the files.
  • What can someone new in Marketing help with? As above. Additional subtitling available from first edit files.

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? WP Marketing represented at Scotland’s first contributor day in Glasgow on Sat 8th Sept 2018 led by @abhanonstopnewsuk and @carmemias. Through the promotion of the event and this task, contributors from other places and countries joined virtually during the event’s period to either support, assist or participate in tasks. Online chat, special Google documents, and a drop-in hangout were used to enable participation from those were not able to travel to Glasgow. Some good examples suggested for use in the appendices: @dwaynemcdaniel2 thanked all those involved in leading, designing the marketing aspects and contributing. Highlighted the need to celebrate these kinds of successes. Three issues highlighted of using SM at Word Camps and will be considered for how they can be positively incorporated into the document to help other WordCamps.
  • What is at risk? None!
  • What can someone new in Marketing help with? Tasks available on this card for new team members, those interested in social media or photo editing. Tasks include more assistance to review suggestions for the appendices and to edit picture illustrations. Design advise requested to set a picture size for consistency and best usage on Make WordPress. @siobhancunningham to help with photo editing and invited others to do so.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage/@gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Curated list of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task Lead: @abhanonstopnewsuk

  • What is going well? This task was the focus for Scotland’s first WP contributor day, held in Glasgow on 8 Sept 2018. Contributions came from those attending in person and those who were connected online to assist, support or participate in the contribution virtually. Sub-task: subtitling was made into a subtask of this card and will be led by @abhanonstopnewsuk and @siobhan.
    https://trello.com/c/N7me1xaT/145-marketing-video-resource-on-wordpresstv, Please refer to Trello cards for updates on the overview and sub-task.
  • What is at risk? None!
  • What can someone new in Marketing help with? Plenty of opportunities for one-off contributions, ongoing contributing or use at contributor events. Refer to Trello cards.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? @westcounty.media — Still waiting on a reply from #community-events on this. I would love to see this happen.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? @siobhanseija — Dushanthi will be out for another few weeks due to some personal circumstances. I’ll check in with her to see if there’s any progress and update the card accordingly.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Core Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — This one is going well. I did the first draft last week and got a round of comments from Heather. I’m working through those today. I already gave my update to that team. I expect to have a version for approval next week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPressers & their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

  • What is going well? Update from 12 Sept 2018 WP marketing meeting: This is a campaign wider than the Marketing team and led by WCBELFAST and number of WordPressers from different teams and countries. Two new additions to the campaign team last week and helping move the domains, hosting, web development and forms side forward. Thank you to @harryjackson1221 and @westcounty.media. Thank you to all those who have offered sponsorship: the team will be coming back to you. During the contributor event slot at Glasgow and the simultaneous virtual session, contributions were made to some different campaign strands. This includes ideas of content promotions and format for a form to capture submissions on dog and cat support rescue charities using WP. Is anyone able to assist on this form and its regular export into a spreadsheet? Please contact @harryjackson1221 and @abhanonstopnewsuk who are looking at forms for some aspects of the campaign. Update from @harryjackson1221 – to consider Contact Form 7 (this may allow some automation to be built-in) and Jetpack forms.
  • What is at risk? The campaign has multi-strands and teams; please contact team lead to identify opportunities to help us avoid duplication and encourage all involved with tasks. Please note some aspects are not in the public domain as will form part of campaign launches.
  • What can someone new in Marketing help with? Working on form development, editing pictures, promoting the campaign, working on content preparation and editing materials for the galleries in later phases. If you would like to get involved in a single task or an ongoing stream, contact the campaign lead.

First Time at WordCamp? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey

  • What is going well? Volunteers requested to take this forward. @abhanonstopnewsuk and @siobhancunningham assigned to help with this task to encourage new people to submit their ideas and with @gidgey to support anyone wanting to lead this task. Meeting discussed how this kind of initiatives could improve contributor days and potentially long-term contributing, help remove the apprehension of people new to the WP project or contributing, and bring benefits to the project as a whole.
  • What is at risk? Need additional volunteers to contribute suggestions or offer to lead this task.
  • What can someone new in Marketing help with? Need input from those who have feedback from attending their first WordCamp or contributor event to incorporate relevant aspects into this and any related initiatives.

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? No update this week. @mcdwayne and @gidget to work on this.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? @harryjackson1221: Created doc, and added an outline. Copy needs to be formatted still.
  • What can someone new in Marketing help with? @harryjackson1221: This is a great opportunity for anyone new to jump in and get started.

What is the difference between WordPress.org and WordPress.com?

You've heard of WordPress, but you may be confused by WordPress.org and WordPress.com. Dot com is hosting and dot org is the CMS. Let’s chat more.You’ve heard of WordPress, but you may be confused by WordPress.org and WordPress.com. Dot com is hosting and dot org is the CMS. Let’s chat more.

People hear WordPress and think of websites — which is perfect. WordPress powers quite a lot of the world’s top sites. But you may be confused by two versions: WordPress.org and WordPress.com. What’s the difference?

What is WordPress?

Before we talk about the difference between the domain names, let’s talk about what WordPress is. WordPress is a Content Management System (CMS) that began in 2003. This CMS is powered mostly by PHP and is highly extensible. This gives you the ability to publish content (blog) on your website and develop the powerful solutions enterprise sites require.

As part of the Free and Open Source Software (FOSS) movement, WordPress is created and maintained by a network of volunteers all over the world who freely contribute their time and expertise.

The software is free to download on WordPress.org for you to host at the website hosting company of your choosing — even on your own server. WordPress.com is a hosting company which has easy onboarding for anyone from the beginner blogger to enterprise solutions with their WordPress VIP product.

The short version is that WordPress.org is where the software can be downloaded (often referred to as “self hosted” or “dot org”) and WordPress.com is a hosted solution fo this software that is free to start.

Let’s parse it out a bit more.

What are the different hosting options?

You can either choose to “self-host” WordPress by purchasing third-party hosting and installing WordPress yourself. Some hosts also offer to set up WordPress for you and handle some of the maintenance, security, and backups. This is referred to as managed hosting. With both of these options you can fully control and customize your WordPress site.

Hosting is typically the main expense to a website and is available in all sizes, from tiny personal sites to the largest enterprise sites in the world. These will range in price from a couple of dollars per month to tens of thousands. Hosting can include extras such as the domain name you’ll also need.

When we refer to WordPress.org, we refer to the open source WordPress software in use on either of the above self-hosted or managed hosting options.

What is WordPress.com?

WordPress.com is a commercially managed WordPress service run by Automattic, the company which has the exclusive commercial usage of the WordPress trademark. This means any sites with WordPress in the domain are maintained by Automattic – so you know they are authentic.

How is WordPress maintained and developed?

As Open Source Software, WordPress is developed and maintained by a community of volunteers called contributors. These professionals come from around the world and connect both online and at conferences to work on the software and to grow the community.

For every new release of the WordPress software, a select group of developers and designers manage the scope and the schedule. Under the leadership of Release Leads, they integrate bug fixes and improvements submitted by contributors from the community. These individuals are called Core Contributors because their work is used in the core WordPress software (often referred to as Core) used by millions of websites.

WordPress.com is developed by Automattic and its employees. This uses the WordPress software as a base, but customizes it to offer a different look, feel, and set of features. This is why WordPress the software and WordPress.com do not look the same.

What are the practical differences between WordPress.org and WordPress.com?

WordPress.org and WordPress.com use the same software but have practical differences. This section will talk you through some of these to help you make a decision between the two platforms.

Code Editing

Self-hosted and managed hosting sites typically have access to code editing, offering full developer control and customizability, whereas WordPress.com typically offers no access to code editing other than CSS.

In practice, WordPress.org sites can be changed in any way and integrate with any third-party tools such as Google Analytics or Facebook’s Pixel. WordPress.com sites are limited in this respect.

Support

Self-hosted and managed hosting typically come with a range of support. That said, it’s ultimately the responsibility of the user to manage their site and it is possible for the user to break the site. WordPress.com, however, comes with support that will solve any issue with the website. The benefit of this model is that it does not allow the user to break their own website.

Plans and Pricing

You need hosting and a domain name to use self-hosted or managed WordPress. These can be inexpensive, but you need to pay for them. WordPress.com, however, offers a free plan which allows you to create a website with the domain yourexamplename.wordpress.com. This has limited features, but it is free! WordPress.com also offers paid plans which introduce extra features at various tiered levels.

Security

WordPress is a secure software with a dedicated security team. A website is, however, public and can be a target for hackers. Self-hosted WordPress typically leaves responsibility for security with the user; whereas managed hosting and managed WordPress (including WordPress.com) can take care of security for the user.

Backups

Similar to security, self-hosted WordPress typically leaves responsibility for backups with the user; whereas managed hosting and managed WordPress (including WordPress.com) typically takes care of backups for user.

Should you choose WordPress.org or WordPress.com?

The choice is up to you! Whether you’re using WordPress.org or WordPress.com, you’re still using WordPress. It’s a fantastic Content Management System to make blogs, websites, and apps.

We’ve discussed the key differences between the two options, including what’s involved with hosting, the cost differences, and practical differences between the software. You should consider these carefully and make the choice which best suits your needs now and in the future.

It’s all WordPress. Start publishing!

Marketing Team Notes – September 5, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by@maedahbatool, @mcdwayne, @abhanonstopnews, @harryjackson1221, @jesse@siobhanseija, @westcounty.media, @bridgetwillard, @zetaraffix, @jenblogs4u, @miker, @shinil tourist.travel, @HeatherBurns

To Be Publish

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Waiting on @zetaraffix for a featured image.  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Polyglots Infographic Copy (3 infographics) (9/5/18)

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? @gidgey — We worked on it at Nijmegen. @jenblogs4u is writing the copy. @harryjackson1221 — It looks like this may be a target for an upcoming CD this week
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing at present!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @mcdwayne is moving it to the backlog.
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-Lead: @joelobo

  • What is going well? This week’s update comes from @abhanonstopnewsuk. @joelobo, @abhanonstopnews, @mcdwayne, and @harryjackson1221 have been working on this during the last week. Thanks to everyone working on this and the progress achieved.
  • Achievements this week include: Reviewing the document together to check any changes needed in the language to help those with accessibility needs, people whose first language may not be English or for those new to technical terms. We also incorporated thinking from the work being done on end-user personas and potential and very useful cross-references which could be made considered the article for style and branding to match the house style considered whether this article with its top 10 list and create a separate and complementary tutorial which has a much greater depth and screenshots we have two more technical queries to resolve we will resume work on this in two weeks when @joelobo is available. He has sent his apologies for the next two weeks of marketings.
  • What is at risk?  None!
  • What can someone new in Marketing help with? Nothing at present in this document. Does anyone have or could source examples of good WordPress tutorials on similar themes they can suggest for potential cross-reference, this would be very useful. Please, DM @abhanonstopnews and @joelobo on Slack if you can assist with this.

Video interviews with WordPressers

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk

  • What is going well? Work continues on subtitling & editing. We are awaiting files of interviews filmed at WCLDN. A few draft video interviews using example questions have come in.
  • What is at risk? Requested original video files filmed at WCLDN.
  • What can someone new in Marketing help with? We have one or two people who have volunteered to assist with editing. If anyone else can join this sub-team, please DM @abhanonstopnewsuk and Mark.

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? From the last few WordCamps and contributor events, we have more examples coming in to include in a resource-style appendix. We have also had some conversations about some potential issues to be aware of or faced when using social media, and these are being explored to identify solutions which could be shared and confirmation from the particular channels or advice from WordCamp Central. There will be an opportunity at WordPress Glasgow’s contributor day on Sat 8/9/2018 for contributors to add to these examples or identify/share solutions from their experience.
  • What is at risk? None!
  • What can someone new in Marketing help with? If anyone can assist with editing pictures to illustrate examples or help in the collation of the examples received, please DM @abhanonstopnews.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage/@gidgey

  • What is going well? Update from Abha: Working with Rachel on identifying key messages for this blog, potential items to highlight from the presentation document and preliminary look at how this work can help support some of the other cards. For example, there is a WordPress.TV video on personas which has been suggested to be included in the curated list of marketing videos.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Curated List of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-curated-list-of-marketing-videos-on-wordpresstv

Task Lead: @abhanonstopnews

  • What is going well? This has been a great week with additions from WordCamp Nijmegen Contribution Day. We were connected live for the day with the assistance of @siobhanseiji and had contributions on this card and many others. On Sat 8 September 2018, the first Contribution Day in Scotland will be taking place in Glasgow. I am leading the marketing group on the day and have drawn up items for some cards for people to be able to participate.
  • What is at risk? Nothing!
  • What can someone new in Marketing help with? Lots of opportunities for new people to get involved on this and to review items as a standalone piece as their availability allows.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well?@mcdwayne At this point, we are awaiting a Trac ticket update it seems. @westcounty.media — Imisreadd office hours for #community-events and submitted outside of their regular time, will attempt to try again tonight.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? Dushanthi is still out of office!
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing at present!

Core Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — I just posted in the core-privacy channel. I’ve gotten some good feedback and targets from that team. I am working on a draft today. There will undoubtedly be some revisions, but I feel good about it.
  • What is at risk? None!
  • What can someone new in Marketing help with? Nothing at present!

WordPressers & Their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

This campaign is across different areas and is being run with the assistance of the WCBELFAST team with leading contributions from different countries and parts of the WP community.

  • What is going well? We have had a great few weeks with this campaign and at WordCamp Nijmegen. Thank you especially to @siobhanseija and @chrissea on this. We have been looking at marketing titles for the campaign, email template, promotional text for use at WordCamps. And of course lots and lots of wonderful pictures. A detailed update is on the Trello card of the background on this card. The next phase of the submission system is what we are working on, and there are opportunities to get involved with this and with setting up a design format for anyone who can help with editing photos.
  • What is at risk? Nothing!
  • What can someone new in Marketing help with? As above.

First Time at WordCamp? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey

  • What is going well? @siobhanseija — It’s something we talked about with different people at contributor day, who felt they didn’t understand what CD is and how they can start. I’m still thinking about it anyway! @gidgey — Samah was working on it. @siobhanseija — I’ll work out our notes later on and add them to Samah’s document.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? I think these are good edits as is but opened up a doc for other input.
    If you have a strong feeling on these terms, please feel free to make suggestions here.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Case Studies (from Survey Answers) (9/5/18)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

  • What is going well?  @harryjackson1221: We had a new submission on 9/3/2018, which is now the next card; There are also two additional case studies in “To Do” that need interviews, which are linked in the attachments.

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? @harryjackson1221: It looks like there is a lot to work with on this card
  • What can someone new in Marketing help with? @harryjackson1221: This submission needs to be formatted, and made ready for publishing.

Marketing Team Notes – August 29, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @vishalmukadam

Meeting attended by: @mcdwayne, @miker, @westcounty.media, @joelobo, @bridgetwillard, @abhanonstopnews, @YashwardhanRana, @siobhanseija, @vishalmukadam, @maedahbatool, @RachelPage.

Published This Week

This is published, please take a moment to tell the world about this on your social media!

HSM Informatika – Menn-Neuralab Case Study (8/29/18)

To Be Publish

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Waiting on @zetaraffix for a featured image  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Needs Approval

Fairfax Media – Human Made Case Study

Trello Link: https://trello.com/c/R9eBmyKw/161-human-made-case-study

Task Lead: @Machielle

  • What is going well?  @harryjackson1221: needs an editorial pass – I made a few suggestions and added some embellishment at the end.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Two more volunteers have come forward in the last two weeks to work on subtitling and three to possibly help with editing. We have had interest from four people about filming using questions provided or via online video interviewer at WordCamps in the next six months. Thanks to @siobhanseija and others for working on subtitling of interviews filmed at WordCamp Belfast.
  • What is at risk? Need the video files from interviews conducted at WordCamp London. Have spoken with the video-filmer and discussing how best to transfer the files for editing.
  • What can someone new in Marketing help with? The priority for the interviews from London is to work on the transferring of files and having a few people dedicated to editing these with me and with input from the video-filmer. DM if you would be able to work on this.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Awaiting responses from WordCamp Central on the WordCamp website checklist, to check tips section on including links within WordCamp Central/ tagging etc from social media output, and to verify if all WordCamps and MeetUps are covered by their re-promotion.
  • What is at risk? None!
  • What can someone new in Marketing help with? Anyone who wants to add to the ongoing appendix and help go through suggestions which are coming in on examples/ case studies from different WordCamps use of social media. Extra help needed with editing pictures to accompany this appendix. Thanks to everyone who has found examples from attending WordCamps and WordPress Meetups or reading their social media updates.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? Update from Abha: @RachelPage and @abhanonstopnews worked on the presentation document, reviewing language by non-native English speakers and potential uses of materials including quotes for the blog. They are to work on the blog this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

What is going well? 

Five major aspects to report on:

1. Work on this ongoing curated list has flourished even further in the last few weeks with some tremendous input from WordCamps and Meetups. There has been considerable work and development on this curated list this week and you will find more sections and the form it could take into a published curated list.

  • Action: There will need to be some editing of the comments to make it suitable for users to get the best out of the resource and find videos which will help them. We will need to find a way of the published list is regularly updated.
  • New people: Lots of opportunities for new people to contribute with a great input from Contributor Day at WordCamp Brighton.

2). WordCamp Brighton, August 2018 – Thank you to everyone who took part there and particularly to @alexdenning who encouraged the take-up of materials I produced for this event. Excellent to see not both English and non-English videos reviewed at Brighton by contributors, but new suggestions and helpful background information on video capability/ issues with supplied equipment which helps in reviewing materials for potential usage.

3). WordCamp Nijmegen contributor day (Netherlands),  30 August 2018 – thanks to @siobhanseija, contributors will be able to take part in this card.

4). WordPress Glasgow contributor day, 8 September 2018 – discussing with @carmemias who contributed to this card at WordCamp Brighton contributor day on this card being part of the offering.

5). WordCamp Milano contributor day, November 2018 – discussing with local @zetarrafixi on whether some of the translation items and Italian-speaking items on this card could be promoted at this WordCamp.

6). Update to WPTV group on Make WordPress — @abhanonstopnews attended the WordPress.TV meeting last week with an update on this card and the team will look at some of the suggestions about working together on this. Contributors to wptv were thanked for sending in suggestions including from an update to the marketing team work thanks to our lead @gidgey. This card will be an opportunity to build on and support the working relationship and cross-promotion @gidgey is leading on. I will add the notes from this to the marketing notes this afternoon.

  • Here is the link which should take you through to the meeting itself. https://wordpress.slack.com/archives/C037W5MBT/p1535045770000100?thread_ts=1535044994.000100&cid=C037W5MBT
  • What is at risk? Important for contributors to sign-in to Google Sheets when participating on this card so that we can contact you with any queries and thank you for your contribution.
  • What can someone new in Marketing help with? Sign into Google Sheets, pick a video marked ‘Available to review’, add your Slack name to the row, and in a similar way to items already reviewed, add comments on how the video could be used for marketing WP. Questions to consider are in red at the top of the Google Sheet.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @abhanonstopnews — 21 suggested videos have been reviewed in detail in the last few weeks. At WordCamp Brighton in mid-August, the contributor day marketing group will work on a list of videos I am producing for @alexdenning who will be leading the session..
  • What is at risk? None!
  • What can someone new in Marketing help with? If you are new to the marketing team, there is help available if this is something you would like to try reviewing. All you need is access to google sheets with a Google log-in, video player, and the internet.

Include links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org Page

Trello Link: https://trello.com/c/IRCgZU8N/189-include-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

Read and Format Case Studies (from Survey Answers) (8/29/18)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija@brenner22

  • What is going well? @harryjackson1221: We can move this one to backlog perhaps until we get more submissions? Contributor interviews WCEU18 (8/29/18).
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Contributor interviews WCEU18 (8/15/18)

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? @abhanonstopnews: @dushanthi and colleagues were working on subtitling last week and when uploaded to WP TV, she was going to send a link to promote these interviews on the curated list of WP TV videos link too.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Core Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @Miker

  • What is going well? This card has been on pending since June and @Miker has shown the interest to lead and take action on the task.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary (8/15/18)

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead@mcdwayne

  • What is going well? Team is reviewing @mcdwayne is reviewing and working on this task.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-Lead: @joelobo

  • What is going well? @joelobo: Wrote a draft for this a couple of weeks ago but I need someone to go through it? @abhanonstopnews: Shown the interest to review it and reviewed it and made suggestions from a website business development, accessibility, for those reading it who may not be native English speakers, and a marketing perspective.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Pragmatic Web Case Study (8/29/18)

Trello Link: https://trello.com/c/oRafmRyo/197-case-study-pragmatic-web

Task Lead: @abhanonstopnews

  • What is going well? This case study interview has been arranged and is waiting for a date for an in-person interview in Brighton for this case study followed by a video interview for the video interview card.

34sp.comWeb Case Study (8/29/18)

Trello Link: https://trello.com/c/CorVIVgQ/198-case-study-34spcom

Task Lead: @abhanonstopnews

  • What is going well? 34sp.com agreed to participate in this and some work has been started on this at WordCamp Brighton. A follow up in person and Skype interview is being arranged for this and the video interview card, possibly to be done at WordCamp Manchester.

 

Transforming WordPress for the Modern Newsroom

Fairfax and Human Made engage to create an efficient WordPress publishing workflow with a React.js based frontend.Fairfax and Human Made engage to create an efficient WordPress publishing workflow with a React.js based frontend.

The Project

In 2016, Fairfax contracted Human Made for one of the largest modernizing changes the brand had implemented to date. Fairfax wanted a technical partner to support them during their digital transformation, who would have the practical experience to implement the best solutions to address their biggest pain points.

They had a large-scale initiative: create an efficient publishing workflow that connects a decoupled WordPress installation with a React.js based front end.

The Challenge

The editorial team at Fairfax was frustrated, having to deal with an abundance of email notifications for any required amendment or review. To overcome this challenge, Human Made created a Slack integration. This workflow reduced email noise enabling editors to review and approve news stories more efficiently.

Some of the biggest technical challenges in this undertaking centered around making their content publishing workflow more efficient and integrating it with the front end—which was leveraging React.js. There was also a need to interact with existing databases as well as providing remote storage for the media using the Cloudinary API.

Why WordPress

The solution provided by Human Made now enables publishers to retain a larger amount of control over their process and content. WordPress was chosen because of its potential and capacity as a publishing tool. It is easy to use interface to edit and publish the content. WordPress’ stability and commitment to backward compatibility offers huge long-term benefits for enterprise-level businesses — an important consideration for Fairfax.

The Results

The work that was has had an incredibly positive impact in the way the editorial team approaches their publishing workflow. Previously the editors at Fairfax would have to edit and crop images manually using an outdated image manipulation tool. This consumed a lot of time and was a stressful part of their daily tasks.

To provide a better workflow, Human Made changed the way images are uploaded to a post, circumnavigating the standard WordPress media library functionality. Using the API Service provided by Cloudinary, they are now able to generate a range of thumbnails to be used in posts instantly, saving the Fairfax editorial team a ton of time.

One of the most interesting aspects of this project is in the way WordPress interacts with multiple databases through the various API endpoints and custom integrations. Fairfax has gained a granular control over their content and the overall experience of producing and publishing for their editorial team has transformed entirely.

WordPress is used as the editorial interface and the system by which reporters create and categorize their stories. The capacity of WordPress to communicate with the feeds, the React based frontend, and Fairfax’s multiple databases enabled Human Made to create a flexible and streamlined tool for the modern newsroom that has provided an efficient and beautiful platform with room to grow for the future.

How WordPress Easily Links Content and eCommerce to Complex Back-end Systems: A Case Study

Content and eCommerce can easily be integrated in WordPress by developing a complex back-end. Learn how in this case study.

Content and eCommerce can easily be integrated in WordPress by developing a complex back-end. Learn how in this case study.

The Project

HSM Informatika was in the market for a new eCommerce platform that integrated with their current legacy solutions including both their Customer Resource Management and Enterprise Resource Planning Software. Specializing in the distribution of software and hardware integration solutions for businesses, HSM Informatika has been an industry leader for over 20 years, and finally decided it was time to update their online presence. The end goal was to build an eCommerce website with the capability of presenting over 4000 products to their users.

The Challenge

The main challenge was combining their many content types into one central location, including their existing blogs, articles, micro-sites, and products. The primary driving factor for the rebuild was to move their system to a user-friendly platform that would improve the process of adding and editing content across the board. There was an existing website built on Joomla that served as the starting point, and that content needed to be migrated onto the new platform.

Why WordPress?

Their need for easy content editing and publishing combined with a mature eCommerce solution made WordPress with WooCommerce — the platform of choice.

The easy integration of WordPress with their current systems while extending their possibilities, was another big reason for choosing WordPress.

The Obstacles

“The main obstacle we faced when building the new platform was integrating with our client’s Customer Relationship Management and Enterprise Resource Planning systems. All within six months.” says Neuralab’s CEO.

Other notable additions during the project included an auditory option for the blind, re-organized and color coded project categories, a two-step filter and search wizard, all in wonderfully responsive format.

The Solution

The final product was integrated with HSM Informatika’s CRM and ERP systems within six months which required its own special API adapters to orchestrate the integrated content. Neuralab created both a custom theme and plugins for the HSM Informatika WooCommerce project and even included parts of their Salesforce plugin to meet the challenge.

The Results

Thanks to the new fully-integrated and easy-to-use platform, HSM Informatika has grown approximately 25% in the year following the release of the new website. The project was delivered on time adding accessibility and functionality that integrated their many systems into one easy to use platform that has been instrumental in their recent growth.
With their new efficient workflow allowing them to add content and products much faster than before, maintaining their website now requires much less of their time and effort, making this project an overwhelming success.

Marketing Team Notes – August 15, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @siobhanseija

Meeting attended by: @mcdwayne, @josh b, @harryjackson1221, @gidgey, @dushanthi, @Ben, @maedahbatool, @jenblogs4u, @abhanonstopnews, @Machielle, @westcounty.media, @zetaraffix, @brenneradams, @RachelPage, @jesse.

Before starting: per request of @abhanonstopnews from now on, we add the date after each card title. That makes the notes more accessible to screen readers and the likes.

To Be Publish

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Drafted  – @zetaraffix is working on a featured image now that the brand guidelines are set.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Needs Approval

Menn-Neuralab Case Study

Trello Link: https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study

Task-lead: @brenneradams

  • What is going well? Final paragraph needs some love, and then a final pass or two. @brenneradams added a new hero image during the meeting.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Fairfax Media – Human Made Case Study

Trello Link: https://trello.com/c/R9eBmyKw/161-human-made-case-study

Task Lead: @Machielle

  • What is going well? @harryjackson1221: Ran through edits, reworked the cloudinary API explanation and moved part of it to the results section and now, needs a final pass from @mcdwayne/@gidgey. Changed title to Fairfax Media: Human Made Case Study.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Survey for /Download Page

Trello Linkhttps://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task Lead: @chanthaboune, @miker, @Todd Robinson

  • What is going well?@mcdwayne completely stalled, so I am making an executive decision on moving it to the backlog. Not the happiest of card movements but not dead, not deleted, just stalled.
  • What is at risk?  None!
  • How can a new member help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Editing and subtitling work is progressing. Requests and arrangements for interviews are being set up for WordCamp Brighton this week. Waiting for the next batch of video interviews to be available from the team at WordCamp Belfast. Awaiting video files of interviews done at WordCamp London – these are now time sensitive regarding being able to use some of the material filmed. Request reissued. Thanks to everyone who has made suggestions for interviews, taking part in subtitling or editing, and the new volunteers who have come forward to discuss support for interviews and filming. If anyone who has filming experience and will have a kit with them available at WordCamp Brighton, please make contact.
  • What is at risk? The time-sensitive material on some interviews during WordCamp London.
  • What can someone new in Marketing help with? Subtitling, video filming, and editing, please make contact, and we can chat through options.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Last week’s detailed update with proposed timescales is still valid: Waiting on confirmations from WordCamp Central and info on new features. More detailed info now in from some of the social media channels. Only six main queries raised by organizers remain which is great. It will be ready for a second editorial pass by @gidgey scheduled from 4/9/18 so then onto publication once any changes discussed and made. So third week of September if this fits the publication schedule.
  • What is at risk? None!
  • What can someone new in Marketing help with? Some basic photo editing required to go with the examples in this document.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? Rachel has been working on this but has been unable to write a blog post at this time, and is looking for assistance. Abha offered to help, and Bridget will keep an eye on the content.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? We are receiving more non-English video suggestions. If you have can assist with this, please contact me. I will be putting together a list of possible marketing people who could help review material in specific languages.
    Thank you to all the new marketing team members who have joined this task in the last few weeks. If you have previously been involved and would like some more videos to review, please contact me with your preference for language and content area.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? Review material in a specific language. Contact Abha for details.

Launch WordPress.org surveys on WP Marketing

Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • What is going well? @harryjackson1221: Notes say archived, but still in the list? @mcdwayne moved it on 8/15.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? Dwayne spoke to @chanthaboune about this at WCPUB last week. She needs to be pinged for the (minor) changes that need to be made.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress Survey Brand Standards: Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys

Task Lead: @RachelPage

  • What is going well? @mcdwayne moved to backlog until further communication from Consumer Growth Council occurs.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Include links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org Page

Trello Link: https://trello.com/c/IRCgZU8N/189-include-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? Dwayne discussed this with @chanthaboune. This card needs to be in alignment with Growth Council and Meta, something she can help with. @westcounty.media has pinged her for that. When it’s finished, a Trac ticket should be created for Meta to move forward.
  • What is at risk?  We cannot move it forward, so it’s up to Meta.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija@brenner22

Individual Case Studies – @harryjackson1221: The last 2 are in Needs Approval, should we put this back in To Do while waiting for additional responses? Last response was in March; There are a few others, but IMO they don’t have enough information in them to warrant writing a case study.

Contributor interviews WCEU18 (8/15/18)

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well?  Editing has been done! @Yashwardhan Rana is working on captions now. After that, Dushanthi will review and upload to WordPress.TV.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary (8/15/18)

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead:

  • What is going well? The document needs approval from Bridget; then the old post can be edited.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

New Business

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-Lead: @joelobo

@Ben says his colleague Joe has written the first draft and would like some feedback. Bridget will proofread it.

 

#meeting-notes, #wordpress-marketing

WordPress News Survey 2018 Report

View the results of the 2018 WordPress News Survey conducted by the WordPress Marketing team, which focuses on how users source WordPress news and updates.View the results of the 2018 WordPress News Survey conducted by the WordPress Marketing team, which focuses on how users source WordPress news and updates.

How do you get your WordPress News?

We would like to thank everyone that participated in the survey! The purpose of this survey was to generate data for the WordPress Marketing team on how WordPress users view and source news and updates related to WordPress. Your input is valuable and much appreciated! The survey was open for approximately two weeks and there were a total 254 participants at the time of this report.

Breakdown of the top results:

  • 55.91% of participants view WordPress related news and updates daily.
  • 32.28% of participants source their WordPress related news and updates from newsletters, while
  • 26.38% source from various websites.
  • 22.22% of participants use wptavern.com as their main source, while 20.40% of participants use torquemag.io. 11.29% of participants use make.wordpress.com.
  • Twitter is the number one social media outlet at 47.00% of the participants reporting as such.

From the results we have determined ways to increase the visibility of WordPress news and updates. ncreasing outreach on Twitter can provide a good platform to increase direct update correspondence and distribution via social sharing. In addition, the results have outlined popular news sources that can be used to distribute information to a wider audience via active collaboration with these sources.

This was the first survey developed by the Marketing team to gain insight into how our users view and source information related to WordPress news and updates. We have learned a great deal as well as how we can improve future surveys. As such, we will be expanding the scope and outreach of the next survey in this series in order to generate more thorough data and to include more of the global WordPress community.

Survey Results

How often do you view WordPress related news and updates?

How often do you view WordPress related news and updates?

Response, Total, Percentage

  • Daily, 142, 55.91%
  • Weekly, 95, 37.40%
  • Once a month, 9, 3.54%
  • Other, 8, 3.15%

How do you source your WordPress related news and updates?

How do you source your WordPress related news and updates?

Response, Total, Percentage

  • Newsletters, 82, 32.28%
  • Websites, 67, 26.38%
  • Other, 39, 15.35%
  • Social Media, 37, 14.57%
  • RSS or Atom Feeds, 17, 6.69%
  • WordPress dashboard, 5, 1.97%
  • I do not view WordPress related news and updates., 4, 1.57%
  • Auto-update email notification, 3, 1.18%

Which websites do you source your WordPress news from? Select all that apply.

Which websites do you source your WordPress news from?

Response, Total, Percentage

  • wptavern.com, 122, 22.22%
  • torquemag.io, 112, 20.40%
  • WPMUDEV, 70, 12.75%
  • wordpress.org/news, 68, 12.39%
  • make.wordpress.org, 62, 11.29%
  • wpbeginner.com/category/news, 49, 8.93%
  • blog.wordpress.com, 27, 4.92%
  • I do not source WordPress related news and updates from websites., 15, 2.73%
  • vip.wordpress.com/news, 12, 2.19%
  • planet.wordpress.org, 6, 1.09%
  • advancedwp.org, 6, 1.09%

*please note that questions with “select all that apply” will have over 254 totals.*

If you source your WordPress news from social media, which platforms do you use? Select all that apply.

If you source your WordPress news from social media, which platforms do you use?

Response, Total, Percentage

  • Twitter, 133, 47.00%
  • I do not source WordPress related news and updates from social media., 79, 27.92%
  • Facebook, 67, 23.67%
  • Google+, 4, 1.41%

*please note that questions with “select all that apply” will have over 254 totals.*

Survey Analysis

From the results we have determined ways to increase the visibility of WordPress news and updates. Increasing outreach on Twitter can provide a good platform to increase direct update correspondence and distribution via social sharing. In addition, the results have outlined popular news sources that can be used to distribute information to a wider audience via active collaboration with these sources.

This was the first survey developed by the Marketing Team to gain insight into how our users view and source information related to WordPress news and updates. We have learned a great deal as well as how we can improve future surveys. As such, we will be expanding the scope and outreach of the next survey in this series in order to generate more thorough data and to include more of the global WordPress community.

Compiled by Josh Bray (@josh2k5) for the WordPress Marketing Team

#wordpress-news