Latest from the Global Marketing Team

#marketing-team

Agenda: Global Marketing Team Meeting, 26 January, 2022

Please note that the meeting time has changed and now starts at 15:00 UTC.

  1. Welcome
  2. Attendees and new contributors to the channel
  3. Team & project updates
  4. WordPress 5.9
  5. Team reps  
  6. Update on social media collaboration, please catch up by reading this meeting summary.

#marketing-team

#learnwp

Social media drafting update for 5.9

Summary of discussion on January 24, 2022
This document is to help the Marketing Team meeting to be held on January 26, 2022 and Training Team meeting in WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. It largely focuses on FSE. Points 3,4,5 and 6 also apply to other areas contributors from marketing, coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and training are involved in drafting.

Available to attend in-person: @annezazu, @webcommsat, @marybaum , @eidolonnight, @courane01 , @yvettesonneveld, @megphillips91 . Quick summary shared in slack after the zoom call to check for any additions.

Information sources

These links are also where marketing and training can get the correct information about the features, information for social post content and Learn WP, and the terminology to use.

Next actions

  1. FSE
    • create tweets and pull out material from the links @annezazu shared (above) and create a handful of tweets that can link to the support pages for more.
    • @eidolonnight updated that he only needs a a few draft posts to use during the next few weeks/ months on FSE from the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social accounts. Recap of Wednesday’s collaboration update: only Twitter drafts are needed now, @eidolonnight will adjust for other social channels.
    • a similar 3-4 posts maximum would be needed for the social media amplification pack and these can link to Learn WP materials when they are available
  2. Summary of messaging guidance on FSE from @annezazu:
    • focus on trying FSE in a light way, not pushing people to use it
    • positive messaging that customizer will not be going away for non-block themes. People do not have to use a FSE theme to use WP. Some misinformation is circulating on loss of customizer so Anne is keen to highlight that it will still be there if you are not using a block theme. Also some misinformation that everyone will have to use a block theme – this is not the case.
  3. Further images advice
    Much of the help information below also applies to images in other social posts:
  • if there is a blocker on images relating to FSE, Anne may be able to help
  • advice from @eidolonnight – we can use the images galleries he has shared last week in the Notes (tab 1 in the spreadsheet). He is also doing screenshots from the approved videos taken at full screen
  • there is help on take screenshots – tab 1 in the spreadsheet has links to notes and a video on this from training
  • good quality images, good copy and strong links to support info/ Learn WP is what we are going for.  Focus on 8 max strong tweets which can be put out on WordPress.org (Nicholas can adapt for other social channels of WordPress.org) and for social amplification pack.

4. Segmentation and WordPress.org social
– Recap from @eidolonnight – keeping things general at the moment on WordPress.org.
– Only need to draft posts for Twitter now. Nicholas will expand / cut for other channels

5. WordPress voice reminder

Use the WordPress voice in the document (links to information in this are in tab 1 ‘notes’ in the spreadsheet)

6. Future brainstorms/ video presentations

@annezazu is able to help marketing. training, new core contributorsCore Contributors Core contributors are those who have worked on a release of WordPress, by creating the functions or finding and patching bugs. These contributions are done through Trac. https://core.trac.wordpress.org., docs etc possible to understand the new features through video / screen share presentations, and this can be followed by a brainstorm to help with marketing FSE.

Thanks to @courane01 for sharing them during the discussion.

https://learn.wordpress.org/workshops/?series=&topic=&language=&captions=&wp_version=3525
https://learn.wordpress.org/lesson-plans/?wp_version%5B%5D=3525
https://learn.wordpress.org/course/simple-site-design-with-full-site-editing/
https://learn.wordpress.org/lesson-plan/best-practices-when-capturing-images/
https://learn.wordpress.org/lesson-plan/how-to-add-demo-content-in-wordpress/
https://learn.wordpress.org/workshop/best-practices-for-capturing-images/
https://learn.wordpress.org/lesson-plan/local-install/
https://learn.wordpress.org/workshop/local-wordpress-installations-for-beginners/

Thanks to @annezazu @courane01 @nalininonstopnewsuk and others who attended for reviewing the post.

Agenda – Global Marketing meeting, 5 January 2022

  1. Welcome
  2. Attendees and new contributors to the channel
  3. Any help needed on tasks / with blockers / admin and team updates
  4. Update message from Josepha on contributing ladder
  5. Collaboration Sprint until about 16:10 UTC, followed by a review of draft content

Sprint details

The sprint will be to continue the collaboration on social media Marcomms for the 5.9 release. All teams are welcome to come along.

If you are working on a specific area, please can you update the meeting on any issues.

The field guide will be published soon with a link to the dev notes (as they are published) for the 5.9 release. This will be super helpful and with the About page, which was committed, yesterday will be the factual basis for the Marcomms / social.

Link to the sessions for the next two weeks on social (non dev and dev audiences) and helping to communicate FSE to a non tech audience.

More will be added to this list today. Please do add posts from the teams in the comments too.

WordPress 5.9 Release Candidate 1 is available.  Please download and test! You can reshare and encourage others to take part in testing RC1 on social media: TwitterFacebook.

Help test WordPress 5.9 features

Read the latest Developer Notes

What’s new in Gutenberg 12.2? (December 22, 2021). 12.3 expected soon.

A reminder of the revised 5.9 release schedule.

Join the discussion on 2022 release planning (December 27, 2021 post by @chanthaboune)

Agenda and notes: Global Marketing Team Meeting, 22 December 2021

Link to agenda planning discussion in Slack

The ongoing collaboration on social media for 5.9 will form the majority of today’s meeting, particularly to help those contributors who are shadowing and getting to learn about releases. Thanks to @marybaum@webcommsat @meher and the training team for support on this.

Promotions

Ongoing promotion of this post – please continue to share the Help test WordPress 5.9 features. This replaces the ongoing call for FSE testing promotions until after 5.9 is released.

Combined collaborations with training on Learn WordPress marketing and promotion – hope to fix the dates for January 2022, potentially second and fourth Wednesday?

Releases

WordPress 5.9 is now available for translation. The new theme with this release, Twenty Twenty-Two, can also be translated. 

DevChat from 15 December 2021 – updates on the release

WordPress 5.9, Beta 3

WordPress 5.9 Beta 4 is available for testing since yesterday. Retweet the call for testing on Twitter.

WPDiversity promotions

Info that could be used now or in future marketing: Successes, stats, and testimonials from 2021. Thanks to Jill Binder. If you would like to help with writing social media copy to help promote this work, contact Nalini (@nalini) or Larissa (@lmurillom) on the Marketing SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or on the Marketing Team’s GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Rolling Task Board.

Discussions

  1. How to track and tag translations of People of WordPress features more easily – join the discussion on the Marketing GitHub Series board. This was shared at the polyglots meeting today.
  2. Merging the Marketing GitHub under the main WordPress area and updating links. If you can help @webcommsat @meher and @vimes1984 @eidolonnight with documentation and work on this merger, please get in touch. Thanks also to @marybaum, @femkreations, @nalininonstopnewsuk, @yashwardhanrana, @lmurillom and @tantienhime for contributing to this.

Marketing team meeting times and notes

Marketing meeting times for Jan to March 2022 – @femkreations to share a poll on possibility of moving it to 15:00 UTC start. 

Could anyone working on notes, please let @meher have an update. Thank you.

If you would like to volunteer for notes, we have a template to help you and people available to support you.

People of WordPress features

Thanks to @Femy , @Reyes Martínez and @marybaum who have offered to help with graphics, and to @MegPhillips91 who is going to look at a template we can share with people for suitable photos. We are awaiting receipt of photos for the next few features.

Marketing team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. nominations for 2022

We have two nominations where the candidate has said they are happy to go to the next stage: @eidolonnight (sponsored contributor) and @nalininonstopnewsuk (volunteer contributor). Nalini has asked to role share with another contributor. The existing team reps group are looking at what support they could potentially provide in the interim, as well as the projects and actions groups.

If anyone else is interested in a role share or in supporting and working with the team reps in the projects and actions groups, please chat to one of the existing team reps @yvettesonneveld, @webcommsat, @meher, @oglekler, @harryjackson1221, @maedahbatool in the main marketing channel on the Make WordPress Slack.

Agenda: Global Marketing Team Meeting, 8 December 2021

Hello. Preparation for today’s 14:00 UTC Marketing Meeting

All welcome to attend.

If you’re working on notes from a previous meeting, please can you give an update @meher so we can share this with the meeting. If anyone would like to help facilitate the meeting today or next week, do volunteer too!

  1. Make Marketing Workshop: Contributor Ladder
    An updated visual has been added to the post by @EidolonNight a few hours ago. The deadline for asking any questions or adding any comments on the post has been extended until 21:00 UTC, Tuesday 14 December 2021. There will be an opportunity to ask any questions or make suggestions in today’s meeting too.
  2. Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. nominations

If anyone who has not responded as yet to whether they will be happy to stand, we would really appreciate if you can share. If you would like more information or have a timing issue, then do come and chat with one of the existing team reps or post a question in the slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We have a couple of people left to hear from and then as a team today can confirm arrangements.

3. About page and social media for 5.9 collaboration
We will be sharing the discussions that have been taking place in the collaboration session at 15:00 UTC today, and hope this will enable more of those in APAC times to be able to join. We have some cross-checking to do between two documents too and some gathering of feedback.
Marketing GitHub card with links to the updates on the About Page.

Agenda: Global Marketing Team Meeting, 1 December 2021

Today’s Global Marketing Team meeting will be focused on collaborations and answering any queries on tasks.
Link to the start of the meeting held on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. Marketing channel.

  1. Welcome
  2. (a) Who is with us (b) New people to the channel (c) Social, fun question
  3. Notes and final additions for the Update
  4. Updates on 5.9
    1. Help us test 5.9 features https://make.wordpress.org/test/2021/11/30/help-test-wordpress-5-9-features/
    2. WordPress 5.9 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 was released and is available for testing. Thanks to everyone who took part with this before and yesterday. https://wordpress.org/news/2021/11/wordpress-5-9-beta-1/ 
    3. A look at WordPress 5.9 https://wordpress.org/news/2021/11/a-look-at-wordpress-5-9/
  5. State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/. update – meeting Slack link on the social media information
  6. WordPress Annual Survey – meeting Slack link to the information
  7. People of WordPress update – latest feature
  8. Month in WordPress Newsletter update – GitHub card
  9. Team nominations update and meeting times – Slack link to item
  10. Collaborations (below)

10. a) More collaboration on the contributor ladder

We hope to be able to do some more on this today and have been trying to sort out some tech access issues. Even if we can’t access the board, we will be able to explore some of the questions and chart where some of the cards could go on the board.
If we can not do this in today’s meeting, we will arrange a new date and find a date that works better for more people.
More details – the original post. UPDATE: Nicholas will be adding a new screenshot to the post after the collaboration and some notes. Please do add further comments directly on the post before the meeting on 8 December 2021.

10. b) Learn WordPress social media collaboration task [reminder of this task for asynchronous contribution]

To continue to draft and review social media posts for a direct usage on channels and available to be adapted.

Channels: Twitter, Facebook and LinkedIn.

  • Draft posts on the video workshops in the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card (linked below) for these three channels.
  • Mark up items which would benefit from an image or where an image exists which could be sized and used.
  • Include any social media tags following a search on those channels, that could be relevant. The main tag we use is #LearnWP

Resources

The Google document we will be using will be shared in the meeting and has been posted at 13:00 UTC in the channel.

The video workshops to be promoted and any further discussion items for the card (Marketing GitHub).

Links to more on this collaboration and other items for this week will be updated on this post later today for anyone wanting to contribute async. Thanks in advance.

10. c) About page / social media / working with Training, Documentation and CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. on 5.9

We will cover an update on 5.9. From next week, as the About page content is coming together, we will be able to start more work on the draft socials posts and search. More details.

The next catch up on the About Page will be in the Core Slack channel on Friday 3 December 2021, at 19:00 UTC. Link to the beginning of the collaboration in the Make WordPress Core channel.

Props to @webcommsat for work on the agenda and cross-team collaboration, and to @yvettesonneveld, @meher, @nalininonstopnewsuk, @lmurillom, and @marybaum for additional contributions.

#marketing-team

#learnwp

Help contribute to social media materials for 5.9 release

When you can help?

Global marketing meeting from Wednesdays 8 December and 15 December 2021, at 14:00 UTC (time tbc on whether this will be extended to 15:00 UTC), drop-in sessions, and asynchronously during this period.

Update: The meetings on 5 January and 12 January 2022 will also be focused on this area.

Link to the collaboration sessions in January 2022

What will we be collaborating on?

The team will be researching and writing social media draft copy for the WordPress 5.9 release. As in previous releases recently and promotions, we will draft posts for editing into a social media amplification pack. We will cover in the main Twitter, Facebook and LinkedIn channels. We hope to continue to align this with the work in #Training and #Documentation and find ways of collaborating more together and avoiding any duplication of effort.

The social posts will be able to be reshared and adapted by others in their own networks, by meetups and users wanting to share the benefits, latest features and showcase the community of contributors.

5.8 social media amplification pack

Information sources

[Updated information relating to RC1]

The main confirmed information source will be the final version of the About Page text, which will be committed for Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 1, due on 4 January 2022 (revised schedule).

We will also be able to connect with the technical writer and a central information provider, in addition to the release squad this release to help verify items too.

Thanks to the group who worked on reviewing and identifying potential improvements in the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. information flow to marketing. It reviewed the 5.6-5.8 experiences and pilot ideas to highlight suggestions for future releases. Thanks to Josepha for responding and considering these suggestions, and her positive feedback.

Can you give a few hours to help in the live collaborations or asynchronously?

Social media collaboration sheet for 5.9 

Please let @webcommsat (@ abhanonstopnews on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.), @marybaum, or @yvettesonneveld if you can help with this.

You can let us know in the thread of this message or the Marketing channel on the Make WordPress Slack channel.

We welcome people joining to shadow during the meeting too. Just let one of the team reps know so that someone from the team can check-in with you during the meeting and support you.

Thanks to everyone for your involvement in supporting the next WordPress release.

Updates from collaborations are being added below to help new contributors be more easily involved.

Discussion: timeline for availability of resources to promote

There will be some content areas (for example, the changes to wordpress.org/patterns) that will need to be done at launch. With the Training Team, Marketing is exploring how this could be best flagged and whether we can color-code content based on when information or Learn WordPress material will be available to promote.

Discussion: use of video

(22 December 2021 Marketing collaboration)

This discussion built-on the ones held in Core relating to the About Page and wider comms and the research / feedback from Meetups in recent releases.

  • video would need to be able to be standalone and linked from WordPress.org or LearnWP
  • subtitled video would be the aim. This helps from accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), usability and translation perspectives
  • possibility that a video may be incorporated or linked from the About Page for the release. This could also be highlighted in the social media pack
  • there are a number of nice videos that could be leveraged showcasing new features debuting in 5.9; e.g. patterns, global styles, blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. updates, etc. These were incorporated into the State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/. last week. We can use those and the 5.9 video (3.5 minutes available on the main WP YT account) for social media promotions. Nicholas is the better POC on those and social media… For LearnWP, there folks are working on training workshops for 5.9 features, but those will likely be ready much closer to January’s release date. Once they are available, we can promote and incorporate into the release docs as well. Dan Soschin to collate a list of videos an links which could be potentially used.

Discussion: photo-editing for channels

  • The aim will be to create image sizes as in 5.8 for the three main channels in the pack: Twitter, Facebook and LinkedIn. Contributor call is running on this. A template is to be looked at by Meg Phillips and Mary Baum has offered to help test.
  • Images will be stored in the Marketing GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ as in 5.8.
  • Through discussion with the release leads and core, images are now being stored centrally in the main Marketing drive in a release folder. This should help the photo sourcing issues considerably. The originals must not be replaced. Please resize images as a copy and save the new image in the relevant social media folder.
  • Previously Instagram images have not been created as the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ account was out of use. Instagram stories are not currently being used, but may be in the future. Discussion on whether we should include media that is sized for stories (vertical) in the amplification pack, even if they can not currently be used on the WP.org account.
  • Alt tags: discussion on how these could be added to the spreadsheet and made easier to use by the end user to encourage take-up.

#5-9

Global Marketing meeting 24 November 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on the Marketing Slack to help with an async contribution.

1. Welcome, introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Contributors

  1. Attendees Slack Thread
  2. New people and returners to the channel

3. Meeting Notes

A. Pending Notes

A reminder to those who have notes pending to please finish them up as soon as possible and let @lmurillom or @meher know in the main #marketing channel when they’re done. 

We are updating the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. with notes that have had links that need updating or ones that need copying over from the google doc, including some older items left in the google doc due to Covid-issues. Thanks to everyone for stepping in to help with this. 

Thank you to @majaloncar and @femkreations who have stepped in and volunteered to do notes for 3 November 2021 and 17th November 2021.

Rota for Drafting Notes:

Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed.

After every meeting, we now add a link to the Slack meeting at the top of the weekly agenda on the P2 (make Marketing Team blog).

Notes are a summary of the main points in the meeting.  Read more about notes in this slack thread.

4. Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. Elections

  • We are continuing our call for team reps for 2022 for the Marketing team. 
  • Thanks to everyone who contributed, edited, made suggestions, and asked questions relating to our follow-up post.
  • Josepha and Chloe confirmed the election cycle for all teams will be yearly, and that existing team reps across teams stand afresh if they would like to, for the role. 
  • As we have some fairly newly appointed team reps in marketing, following previous requests for nominating people in the team, we would like to thank them too for their energy and hope they will consider standing.
  • A list of answers to questions regarding Team Rep Elections can be found in this Slack thread by @webcommsat.

If you would like to stand or nominate someone in the team who you feel would be a good team rep, you can do so in comments on the post or speak to one of the existing team reps. We have also been holding drop-in sessions if anyone has any questions.

a. General

Updates from: @EidolonNight 

  • For awareness rather than a request for anything, planning for WordCamp Europe 2022 is underway
  • With 5.9 delayed, that means that our next big event is State of the Word on 14 December 2021. There will be some organic and paid content going out on the WordPress profiles for Twitter, Facebook, and Instagram. If you spot any of it, please like, share, comment, etc.
  • State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/.: The current posts to share and pull messaging from are: The announcement post (this is where the stream will be posted when live) and this is post for anyone attending live

B. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.

Update from: @webcommsat and @marybaum

  • The About page/ help page bug scrub/ check-in has also changed from Mondays 19:00 UTC to 20:30. The full bug scrub schedule.
  • The revised schedule for 5.9. Please do read this. We will be continuing to work on items for 5.9.
  • With 5.9 delayed, that means that our next big event is State of the Word on 14 December. It’d be great to do the usual social amplification: sharing the post on your personal social profiles, sharing on the Make Marketing profiles, etc. There will be some organic and paid content going out on the WordPress profiles for Twitter, Facebook, and Instagram. If you spot any of it, please like, share, comment, etc.

C. Social Media Promotion

Update from: @lmurillom

Thanks for sharing #OnlineWPMeetup and other posts! Please engage/amplify:

  • This week’s Online WP MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Roundup on LinkedIn
  • FSE Hallway Hangouts promo on LinkedIn
  • #WPDiversity Promo for  27 November

Actions:

D. Promotions

6. Collaborations

  • For anyone who has not seen our collaborations items for today, copy them over to this area too. We have a dedicated collaboration/ drop-in time for anyone who is stuck/ has questions after the main meeting, starting at 15:00 UTC.
  • Next week during part of the meeting and in our dedicated collaboration slot at 15:00 UTC, we will be spending some time on a video call looking at the board draft for the contributor ladder, as we know this time is not suitable for everyone with different time zones.
  • Today, we will be continuing with the Learn WordPress collaboration from last week.
  • Continued with the Learn WordPress collaboration from last week. Link to the collaboration Doc can be found in this slack thread.

7. Diary Dates

Next Marketing Team Meeting

  • Wednesday 17 November, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.
  • Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

  • We have a number of new contributors shadowing at the moment. Please do let us know if you would like some help.
  • If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#marketing-team, #meeting-notes

2022 Team Nominations for Marketing

This post continues the call for Marketing team reps for 2022. Details of how you can nominate and a timetable are in the sections below. We’ve included some background to recognize the thinking and efforts across the team to help get us to this stage.

We are posting our next Update and posts on what the team has been doing to help encourage contributors to get involved as a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts., or in the many other ways to take part and learn more about different parts of the project.

Thanks to the other teams who have shared their write-ups and election processes, so we can adapt them below for marketing, and to Chloe and Josepha for their information to help finalize the arrangements today.

Team rep is a role focused on co-ordination and administration

For more information about these roles in the WordPress project, you can check the article about what it means to be a Team Rep. In summary from this post.

Team Rep is a leadership role that is mostly administrative in nature; it is not a Lead role. Letting go of the Team Rep title is not a loss of status, just a handing off of responsibilities. Someone who is a leader in a team can lead whether they are doing the team rep job or not.

Each team has team representatives (reps). Team reps are responsible for communicating on behalf of their team to other contributor teams and sharing this information back with their own team. They help represent the team internally, collaborate with other teams, raise, manage the meetings with contributions from others in the team, contribute to the agenda and notes, and address any issues.

How did we encourage and elect Marketing team reps in the past?

In Marketing, we have had a hybrid system during the last two years as we have wanted to move towards elections like some other teams. Since the start of the COVID pandemic, we expanded this approach on the path to full elections and to provide support and encouragement to anyone interested in becoming a team rep or another co-ordination and reporting role, such as, task co-ordinators and what we call in the team, our projects and actions groups.

In this hybrid approach, team members have been asked regularly to highlight contributors, suggest people for team reps, or put themselves forward for roles to help co-ordinate tasks or the team’s activities in specific areas. These nominations have been collated by the Team Reps and a check done with the person nominated to confirm they were happy to stand. When vacancies have arisen in the last two to three years, these have been allocated based on these nominations/ suggestions.

@yvettesonneveld, I, and others have suggested we move towards the approach used in some of the other teams and asked about a shared approach across the Make Teams to make it easier. So it is exciting that now all teams will be able to have elections. We realize that there have been some reservations about moving to a regular election and reducing the number of team reps, but we hope that together as a team we can work through any of these issues.

Please know that we continue to value everyone who is co-ordinating, organizing or helping on a task.

Six team reps and support group

Marketing has traditionally had a larger number of Team Reps to be able to co-ordinate and keep awareness of activity in the other Make Teams, and more similar to the Deputies idea in the Community team. This has been supported by wider projects and actions groups, often enabling the team to bring in specific skills, enable a greater welcome and support to team members and new contributors, and learn and share more about the WordPress community and contributor teams. This combined approach has been able to help address:

– the global nature of the team and wide skillsbase

– share the workload and encourage sustainability

– efforts to grow the diversity in terms of where the team members are based, skillset, and improve opportunities for asynchronous contribution for those in different timezones than the main meetings or for contributors with family, caring or work demands

Due to the pressures from the pandemic, we currently have maintained this larger Team Reps group plus our projects and actions groups. They all work together with the task co-ordinators, and the wider team is encouraged to join in, attend, input into all discussions.

The new project mapping system on the Marketing Team GitHub was also designed to enable this further. It will help as we move towards a smaller Team Rep group supported by the projects and actions group, and various task sub groups.

Aligning the team reps system across the Contributor Teams

Josepha would like to see two to three Team Reps in each Contributor Team. In her message to the Marketing Team, she has suggested to aim to ‘a mix of company sponsored and self sponsored folks’.

Having more than one Team Rep allows the individuals to share responsibilities, divide tasks and cover each other when needed.

As highlighted during the weekly Marketing meeting in the last few weeks, all WordPress Teams will be using an annual election process to select the new Team Reps (Josepha’s post). Each person will need to stand for nomination per year. This means that all existing team reps positions, including those recently nominated and appointed, will stand for election on a yearly cycle.

How do I nominate someone?

The team can have two to three Team Reps every year.

If you would like to stand or know someone who would be a great fit, please nominate them or yourself by adding a comment to this post. If you would like to chat more about the role or nominate someone privately, please contact one of the existing Marketing Team Reps (names on this link) who will be really pleased to share their experience.

Remember that, if someone nominates you, but you don’t feel like accepting at this time, it is completely fine to decline. Your nomination will be considered by the whole team only if you explicitly agree to it.

Timetable for nominations and elections

Following the model being used in other teams and we are aware that there are some major festivals and ongoing school holidays for those with other responsibilities, we want to allow for everyone to be able to be nominated and vote.

3 November 2021: further share the planned timetable and post, and receive any comments.

From 5 November 2021: encourage nominations and promote in the Marketing Team slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., with a regular open drop-in by 10 November for anyone who would like to consider being nominated or who has been by someone else. Previous team reps will be invited to come and share their experience, if they are available.

30 November 2021: close nominations. Share a list of nominations in the Slack and update this post. A link to how to vote, if needed, will be shared during the global Marketing Team meeting on Wednesday 1 December 2021 (updated date). This will give anyone unable to attend an opportunity to vote after the meeting.

10 December 2021: Close poll
(This is in line with other teams which are keeping their polls open until December 10, 2021 at 12:00 UTC to take account for the US Thanksgiving holiday and the WordPress next release. This timetable, draft post, and information for nominations were shared for comment and awareness/ consider nominations in the Marketing Team meeting on 3, 10 and 17 November 2021)

Please do considering standing, and do vote in an election to continue to support the team. This will build on the progress and achievements of the team gained with thanks to the efforts and dedication of all the team reps, members and wider project efforts since the Marketing team began.

Celebration date: invite all the previous team reps to a social and thank you on behalf of the team and community.

1 January 2022: As with other teams, like CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., new reps will start their role at the beginning of 2022.

Nominations

Nominations will remain open until 30 November 2021, 12:00 UTC. Please add your nominations as a comment on this post. You can nominate yourself or someone else if you think they would be a great fit.

Updates from meetings / drop-in 24 Nov:
– names will be published only if the nominee has confirmed they are happy to stand. We would like to share in Slack a list of all those nominated, including those who decided they did not wish to go forward at this time.
– you can still choose to stand/ confirm a team rep election nomination for a future election year if you opt not to be put forward for 2022. Please know that declining to stand will not be a barrier to ongoing involvement in the team / other Make teams, task sub groups, projects and action groups.
– you can also have informal chats with the existing team reps or the projects and action groups members if you are unsure about standing
– members can nominate more than one person
– you don’t need to be in a particular timezone nor country/ continent to be a team rep. Like now, team reps come from different continents and timezones
– you need to be on the Make WordPress Slack

Announcements

We will announce the results at the next team meeting after the election closes on 10 December 2021!

If you have any questions, please ask in the comments or in the Marketing Slack.

Thanks to @webcommsat@yvettesonneveld, @meher, @lmurillom, @eidolonnight, @vimes1984, Dan Soschin and others in the marketing team meetings who collaborated or peer reviewed the nominations post before publication and sent information/ Q&As for updates.

#nominations#marketing-team

#team-reps

Notes: Global Marketing Meeting 17 November 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on the Marketing Slack to help with async contributions.

1. Welcome, introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Contributors

  1. Attendees Slack Thread
  2. New people and returners to the channel

3. Meeting Notes

A. Last week notes

A reminder to those who have notes pending to please finish them up as soon as possible and let @lmurillom or @meher know in the main #marketing channel when they’re done. We are updating the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. with notes that have had links that need updating or ones that need copying over from the google doc, including some older items left in the google doc due to Covid-issues. Thanks to everyone for stepping in to help with this. 

A reminder to check the draft notes (link to the doc can be found in this slack thread) that are circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed to help the team include everyone. 

We rely on this to update the final notes and to show where we need extra contributors and how we are having an impact on the work requested from other teams.

Rota for drafting notes:

B. Notes group recruitment

Contributor opportunity:

  • Would you like to help source the weekly agenda links and information from other teams? It is a great way to get to know what’s happening in the project and this information is also used for a number of marcomms purposes. We collate information in this rolling google doc (link in this slack thread).
  • We will be moving this to one document per meeting to overcome the problems some of our notetakers have had with which section they are updating. 
  • We will continue to keep all the documents in the Marketing Team drive in one subfolder per year so that we can search them easily as the P2 (blog) search doesn’t always return the right results.

Action:

  • Can someone help create the templates? We also need to overcome the problem of having to redo the formatting and links when items are copied to the P2.

C. GitHub

  • We are currently trialing a solution on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ which could overcome the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and tech issues some of our contributors have with Google Sheets.
  • There are issues experienced with voice control and speaking browsers, using comments mode, IT experience with spreadsheet amongst contributors, deleting others items/ rows in error, some users finding it hard to have a separate document with instructions/ help and a google sheet, as well as internet tabs for playing any video content, etc. Sometimes the latter is due to bandwidth and hardware issues.
  • Google sheet works better in many ways and it is our predominant tool for things like this. But we had a significant issue with some contributors, including those contributing async, who could not access it.
  • So in the live collaborations during meetings, we have tried to extract items from the spreadsheet into google docs to enable greater involvement and inclusion. This does have a resource implication and operationally, we need to be using a spreadsheet if we can. It also allows better segmenting of items and linking macro updates.

Contributor opportunity:

  • Can someone help with this? Please let us know in the main #marketing slack channel

4. Updates relating to other Make Teams

a) Marketing

5. Learn WordPress social media collaboration task

Led by: @webcommsat 

Task: to draft social media posts for direct usage on channels we use and available to be adapted. Channels: Twitter, Facebook and LinkedIn.

  • We continued to draft social media posts for each of the workshops in this Google document (link can be found in this slack thread) for direct usage on social channels (Twitter, Facebook and LinkedIn). 
  • Also drafted posts on the video workshops in the GitHub card for these three channels.
  • Identified any images that exist that could be resized and used, or which could be created if they would add value.
  • Searched on Google and Twitter etc for suitable tags and search phrases on that topic. The main tag we use is #LearnWP
  • Noted any issues on the workshops (check the ones noted in GitHub)

When we overcome the Google Sheets issue, we will return to using spreadsheets for these collaborations. 

Actions:

  • Please continue to add to the documents asynchronously. The Collaboration and links to the document are here on Slack.
  • If you have expertise in one of the workshop topics that are listed in the GitHub card, feel free to choose that to write social media copy.  
  • If you come across a workshop that is particularly suitable for the WordCamps audience, then please also draft a post for this audience in mind, and tag it for potential @WordCamps channels.
  • We want to make sure we are being inclusive so if you have accessibility issues that cannot be resolved, do let a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. know and they can try and find a way to help.
  • We are currently trialing a solution on GitHub which could overcome the accessibility and Tech issues some of our contributors have with Google Sheets. If you can help with this, please contact @webcommsat or @nalininonstopnewsuk.

6. WordPresss 5.9

  • The About / Help page and text for social media (which will be based on the key sections as they emerge from the main pages) was discussed on Monday in CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and there will be a check-in for the next two Mondays at the same time at 19:00 UTC.
  • Useful links on the GitHub Marketing to help those shadowing: About Page components sessions in Core (you can follow the discussions from Monday on the Slack – there are useful links in this GitHub issue.

7. Other Business

  • The Team Rep nominations draft post and questions on whether elections across Make will take place the same time next year and to confirm if reps’ terms will be for a year cycle are with Josepha. Once we get the go-ahead, we will publish. 
  • In the meantime, we continue to encourage people to use the draft as a guide for nominations and timetable. Please do let us know if you’re interested and want to chat about it. We also have an open session after the weekly meeting.
  • Thanks to those who commented and reviewed the social media promotions post. We also help posts like this will support the team rep nominations cycle and encourage contributors to get involved.

8. Diary dates

Update via: @OGlekler 

Next Marketing Meeting

Wednesday 24 November, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors On-boarding events.