Latest from the Global Marketing Team

#marketing-team

Agenda: Global Marketing Team Meeting, 27 July 2021

The weekly meeting will take place in the Marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., at 14:00 UTC.

  1. Welcome
  2. (i) Attendance. (ii) New people and returners to the channel
    Get involved information
    Setting up Make WordPress Slack and WordPress.org accounts
    Examples of starter tasks
  3. Follow-ups, notetaker recruitment, actions
  4. Updates on WordPress Release 5.8 and FSE (if available)
    • follow-ups on collaborations – background to resources including social media amplification pack, informal media monitoring, and what’s your favorite feature compilation
    • meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. presentation
  5. WordPress Translation Day 2021 update – @evarlese. More details and application form for organizers (deadline 1 August 2021). Original post on 2021 plans.
  6. Diverse Speaker Training Team workshop promotions (awareness update only). Please reshare posts once available with your networks once available on WordCamp TwitterLinkedIn and posts on the WordCamp Facebook page
  7. Updates on other tasks
    • People of WordPress deadlines
  8. Short demonstration of the post revision tool and ideas for how it could be potentially used for marketing team, followed by discussion – @courane01
  9. Diary dates
  10. Any other Marketing Team business

#marketing-team

#WPDiversity

Social media pack for 5.8 ongoing collaborations

Update: link to meeting 21 July 2021

WordPress 5.8 was released yesterday. Well done to everyone who was involved in this release and during the last three months. As marketers and communicators, our work continues.

In today’s global Marketing meeting at 14:00 UTC today (Wednesday 21 July 2021) and the rest of the week, we will have lots of items to research and pull together. Our first priority is to finalize the initial social media posts draft on the WP 5.8 release, which were made available for fact-checking in the Marketing Slack and Release Leads, so thank you to those who have already added answers or further comments.

What broad areas will we be covering?

We are continuing collaborations on a pack and supporting resources following on from our pilot and Josepha’s requests.

We will divide the work into two groups – one for developers and the other for non-developers, so everyone has some to work on and is welcome to join our meeting.

  • finalizing / dealing with remaining questions in the initial social media drafts and adding any new based on the last week’s information (please mark up any new items so we can different it from what may have already been checked by the squad leads)
  • categorizing the posts for an amplification pack and draft schedule, especially keeping in mind what Meetups may find particularly useful
  • collating useful links / topic areas on the release which are being shared in social media which may be an additional area for posts or be useful for awareness of the squad
  • adding to the document on favorite release feature

The Marketing Meeting on 7 and 14 July 2021

The background on social media pack collaboration for 5.8, 30 June 2021

Tools you will need to take part

The collaboration will be progressed in the Marketing Team slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel and use Google documents / sheets which will be shared on Slack. We know a few of our collaborators are finding commenting and viewing Google Sheets difficult, so we will have an alternative format available where they can add their work.

We will also continue to make use of GitHub, as in recent pilots.

Who can help?

Everyone! We have broken down the tasks to enable as many people from different backgrounds to be able to collaborate, building on what has worked in other collaborations and feedback.

We especially could do with some more developers input from those who have tested or used 5.8.

We post collaborations before the meeting to help with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and to help enable collaboration from different timezones. So let us know if you are planning to collaborate asynchronously before or after the meeting too. Everyone is welcome to be involved directly or shadow. We also have a number of new joiners who are shadowing at the moment too.

With @nalininonstopnewsuk, @meher, @marybaum, @OGlekler, @yvettesonneveld, @vimes1984, @maedahbatool and others, there will be support during different timezones during the collaborations. If you would like to help support other collaborators, especially those new to the team, let us know.

Do I have to live in a particular place or have a specific background to take part?

There are no restrictions. We have people involved from across timezones and countries, from a variety of skillsets and WordPress experiences. We have had contributors from the team who have gone on to discover a joy for testing, translation or writing documentation, and people who come and help for specific areas from other teams too.

We are keen to promote the many ways people can support the growth and development of WordPress and its community.

There are specific parts of our work which benefit from a background as a writer, editor, marketer and PR, in search or research, developer, or task collator. But there are lots of opportunities for those new to marketing and communications too and we have onboarding support and training available too.

#5-8

Help produce social media materials for 5.8 release

When you can help?

Global marketing meeting Wednesdays 30 June and 7 July 2021, at 14:00 UTC, drop-in sessions (more details at 30 June meeting), and asynchronously during this period.

What will we be collaborating on for the next two weeks?

We will be researching and writing social media draft copy for the WordPress 5.8 release. As in previous releases recently and promotions, we will draft posts which will be edited into a social media amplification pack, covering in the main Twitter, Facebook and LinkedIn channels. This will be able to be used and adapted by others in their own networks, by meetups and users wanting to share the benefits, latest features and showcase the community of contributors.

The information source will be the final version of the About Page text, which should be committed later today for Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 1.

Can you give a few hours to help in the live collaborations or asynchronously?

Please let me (@abhanonstopnews on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.) or @ogleckler know for task planning if you will be available, and/ or can give time to this asynchronously in the coming days. This will be much appreciated.

You can let us know in the thread of this message or the Marketing channel on the Make WordPress Slack channel.

We welcome people joining to shadow during the meeting too. Just let us know so that the team can check-in with you during the meeting and support you.

Thanks to everyone for your involvement in supporting the next WordPress release.

#5-8

Agenda: Global Marketing Team, 23 June 2021

The weekly meeting will take place in the Marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., at 14:00 UTC.

  1. Welcome
  2. Attendance. New people and returners to the channel
  3. Notes and actions
  4. Update on WordPress Release 5.8 and FSE (if available) – Josepha
  5. Any other updates from Josepha / any follow up on release flow analysis and recommendations / cross team discussions
    1. Discussion on audit tool and how it could be potentially used for marketing team audit tool – Learn WordPress proposal for audit tool
    2. Brand guideline wording on Learn WordPress – do we have any further suggestions to assist Training / Learn WordPress (Google doc will be shared in the meeting)
    3. Diverse Speaker Training Team workshop promotions: please reshare posts including WordCamp Twitter, LinkedIn and posts on the WordCamp Facebook page
    4. MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promotion updates
  6. Diary dates
  7. Any other Marketing Team business

#marketing-team

#WPDiversity

#learnwp

Agenda: Global Marketing Meeting – 16 June 2021

This week’s Marketing Meeting will focus on the forthcoming 5.8 release, in addition to a shortened more regular agenda.

16 June 2021: Collaboration on the About page to coincide with the Marketing Team meeting starting at 14:00 UTC. The features list will be shared at the meeting together with the list of dev notes for reference.

Ticket with the draft designs

All the following sessions will take place in the Marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • 14:00 UTC – 15:00 UTC: Collaboration. We will use tools: Google docs and Slack
  • 15:00 UTC – 15:30 UTC: A shortened normal Marketing Team meeting will take place (more details below)
  • 15:30 UTC – 16:30 UTC: Collaboration including drop-in for release leads (release leads please feel free to contribute to this asynchronously before the meetings above or continue straight from the earlier session)
  • 19:00 UTC – 20:00 UTC: Additional collaboration including drop-in for release leads

About page – next steps for the text

Josepha has proposed the following cycle for the work on the text for the About page for the 5.8 release.

  • 16 June: multi-collaboration sessions
  • 17-18 June: fact-checking
  • 21 June: review
  • 22 June: add to BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3

Agenda for regular business at the Marketing Meeting

  1. Brief updates from WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe
  2. Contributing resource highlights (more on this next week)
  3. Diversity training promotion
  4. MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promotions
  5. Learn WordPress audit tool proposal and potential benefits for Marketing (we will spend more time on this at next week’s meeting)
  6. Diary dates

#5-8, #marketing-team, #wprelease

Notes: Global Marketing Meeting – 02 June 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 
    1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
    2. Meeting led by: @maedahbatool, @meher, @webcommsat
    3. Meeting notes: @maedahbatool
    4. Follow up actions: projects and actions group 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

@nalininonstopnewsuk covered the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and inclusion support today. If anyone has an accessibility issue or needs some help with using one of the contributor tools, please let us know.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started.

2. Meeting Notes

A big thanks to @YashwardhanRana, @meher, @webcommsat, @oglekler for contributing to drafting, follow ups and actions from last week’s meeting notes

Note: Please review and add comments in suggestion mode. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned/requested from other teams. 

Rota for drafting notes:

  • 2 June 2021: @maedahbatool
  • 9 June 2021: No meeting as supporting WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe

@nalininonstopnewsuk updated: in response to requests from accessibility perspectives and those joining asynchronously, please try and use the agenda numbers when replying or updating on an action. We have been testing the use of this numbering to help those who can not use threads and as part of our efforts to be inclusive.

Actions

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Tasks, Working Groups, and Team Celebration

Task Updates

4a) Any updates from Josepha and Chloe 

Update provided by: @chanthaboune

Actions: 

  • Last week Josepha talked about a list of the changes that are going to be a part of WordPress version 5.8 and that’s still in progress.
  • WordPress 5.8 betaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 will be released by next week, so information will be collected to address the “extender” part of our community.
  • The post about redesigning/news (showcase) will go live.
  • In addition, Josepha has started working towards gathering a list of new terms/ descriptors that could be replaced while working on any upcoming marketing projects.

To summarize all of this here’s what we need:

  • Groups with existing audiences that we can share FSE information with
  • WordPress 5.8 changelog
  • WordPress 5.8 impactful user-facing changes
  • Terms to define and share

How can you help?

  • In terms of promoting FSE, in addition to the collaboration work we have done on this, we are collating some additional WordPress media outlets that focus on the extender community. More on this on our post https://make.wordpress.org/marketing/2021/06/02/suggestions-for-external-channels-on-fse-info/
  • At the moment, Josepha requests additional suggestions for podcasters/bloggers/newsletters/trainers who can either: 
    • provide content specifically for theme and pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party creators, or
    • have a community of theme and plugin creators that they already foster

4b) WCEU Marketing Contributors Office Hours

Update provided by: @maedahbatool

Actions: 

  • To help new and existing contributors get onboard and start with the marketing team’s task, @maedahbatool and @yvettesonneveld will be hosting two 1-hour live sessions around WCEU in our main WordPress Marketing team Slack channel. 
    • Session 1: Friday June 4th, 2021 at 7:00 AM UTC
    • Session 2: Friday June 11th, 2021 at 12:00 PM UTC
  • We will help you with any type of help regarding collaborating with Slack, Google Docs or understanding the WordPress project. 
  • There will also be a live Google Meet/Zoom link where we can get to learn each other better.

How can you help?

  • We need a volunteer to help with hosting onboarding sessions for new contributors
  • For this role, we would like to set aside between 1 (average) and 3 (for the weeks with training) hours a week.
  • We are seeking someone who would like to help with some assistance at first, and can later help reach out to new contributors, send reminders and slide decks, and help with promoting the sessions.

Who might like to do this task?

  • To make scheduling meetings easier, we have a preference for someone to join us to help who lives in a timezone near UTC +1 and UTC +5. Right now, we are meeting weekly at 7:00 AM or 9:00 AM UTC. 

5) Social Media Promotions

Update provided by: @lmurillom

Thank you to those who amplified the most recent FSE Call for Testing (deadline 9 June 2021), and Online Meetups on social.  

Actions:

6) Tasks for the week ahead

Update provided by: @webcommsat

These will focus on:

  • People of WordPress for June
  • WCEU preparation from marketing team (more updates on this after the meeting)
  • MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. and Month in WP support to the community team
  • Further updates to the potential external channels spreadsheet/ doc
  • Updating documents when ready referenced in agenda item 4 from Josepha

7. Collaborations and Planning

This week’s async collaboration task is to continue to identify potential outlets for information, especially to respond to Josepha ‘s request relating to FSE.

8. Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We will try and find ways to help. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations and social activities

Global meeting times

Following feedback and surveys, we are changing the Global Marketing meeting time to accommodate as many people as possible.

  • 31 March 2021 until 31st October 2021 inclusive, 14:00 UTC
  • 3 November 2021 until Daylight Saving Time change in Europe, 15:00 UTC

Next Marketing meeting

Wednesday 16  June 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @lmurillom and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#fse, #marketing, #marketing-team, #onlinewpmeetup

Suggestions for external channels on FSE info

Help us share the news about Full Site Editing (FSE). We have been compiling a list of potential external channels where the project can share updates and information on FSE.

@chanthaboune is seeking additional suggestions for the following audiences: podcasters/ bloggers/ newsletters/ trainers etc, who either:

1) provide content specifically for theme and pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party creators, or

2) have a community of theme and plugin creators that they already foster

Please add your suggestions in the comments below by 9pm UTC on Friday 4 June 2021.

Thanks in advance!

#fse

Agenda: Global Marketing Team Meeting 02 June 2021

We have lots of ways for contributors to get involved. Come to the weekly global meetings at 14:00 UTC on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. (more details below) or contribute async in the 48 hours after the meeting if this time doesn’t work for your timezone and other commitments.

Follow and share our weekly highlight of WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. events and news on Marketing team LinkedIn Page. Keep up with the #WPDiversity and #LearnWP announcements on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Twitter and Facebook accounts.

Agenda

Thanks to everyone who gave input into this week’s agenda. Let us know if you have an item for next week or our longer term planning.

Global Marketing Meeting on Wednesday 02 June 2021 at 14:00 UTC in the #Marketing channel on Slack. The Notes for last week’s meeting are reviewed in the subsequent meeting.

1. Welcome
2a. Attendance Thread
2b. New contributors
3. Review last week’s meeting notes and actions/updates
4a. Any updates from Josepha and Chloe
4b. Team Reps updates
5. Social Media Promotions
6. Collaboration session for WCEU preparation from marketing team. We also need volunteers to help with contributor stories and marketing info.
7. Diary dates
8. Any other marketing business (AOB)
9. End of weekly meeting and any update on collaboration sessions for rest of the week

9 June 2021 – No Global WordPress Marketing Meeting as the team will be supporting WordCamp Europe

Where I can find other information?

The team is continuing to support on a number of initiatives and tasks. The key focus is around:

Updates on other tasks and previous meeting notes are in our team Google drive. The link is shared in the meeting and is pinned in our Slack channel. Summaries are posted on this blog.

Marketing Team homepage

Forthcoming diary dates

Please find all the upcoming Diary Dates at this dedicated post

#wceu

Notes: Global Marketing Meeting 26 May 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 
    1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
    2. Meeting led by: @webcommsat
    3. Meeting notes: @yashwardhanrana, @meher and @webcommsat
    4. Follow up actions: projects and actions group 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

@nalininonstopnewsuk covered the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and inclusion support today. If anyone has an accessibility issue or needs some help with using one of the contributor tools, please let us know.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started.

Continue reading

#5-8, #contributor-onboarding, #fse, #lean-wp, #onboarding, #onlinewpmeetup, #people-of-wordpress, #showcase

Agenda: Global Marketing Team Meeting 26 May 2021

We have lots of ways for contributors to get involved. Come to the weekly global meetings at 14:00 UTC on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. (more details below) or contribute async in the 48 hours after the meeting if this time doesn’t work for your timezone and other commitments.

Follow and share our weekly highlight of WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. events and news on Marketing team LinkedIn Page. Keep up with the #WPDiversity and #LearnWP announcements on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Twitter and Facebook accounts.

Agenda

Thanks to everyone who gave input into this week’s agenda. Let us know if you have an item for next week or our longer term planning.

Global Marketing Meeting on Wednesday 26 May 2021 at 14:00 UTC in the #Marketing channel on Slack. The Notes for last week’s meeting are reviewed in the subsequent meeting.

1. Welcome
2a. Attendance Thread
2b. New contributors
3. Review last week’s meeting notes and actions/updates
4. FSE and 5.8 Release updates from Josepha and Chloe
5. Updates on other tasks
6. Ongoing collaboration on external communications channels
7. Celebration and Team Reps update 
8. Tasks for the week
9. Diary dates
10. Any other business (AOB)
11. End of weekly meeting and any update on collaboration sessions for rest of the week

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