Marketing Team Notes — September 11th, 2019

Today’s Meeting

Meeting Attended By: @yvettesonneveld, @maedahbatool, @jenblogs4u, @markus burk, @Ryan Bickett, @Gtarafdar, @Daria Gogoleva, @siobhanseija, @Maziar, @miker, @abhanonstopnewsuk, @harryjackson1221, @marybaum

Notes Taken By: @Daria Gogoleva

Task Updates

  • @yvettesonneveld: I must admit that I haven’t had time to go through the survey input yet. I have blocked some time on Friday. I will create a card then, too, and get back to you all next week. We were involved in editing and publishing another HeroPress story on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org//news last Friday. Kudos to @jenblogs4u and @Ali-WPFiddlyBits.
  • @yvettesonneveld: https://trello.com/c/ZpY2v9Ew.
  • @Maziar: I’ll come back with the questions sheet and a survey about social media very soon Yvette. (Sorry but in the verge of releasing two products this month that’s why I’m delayed).
  • @abhanonstopnewsuk: I have updated various TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. cards I am involved with. Thanks, everyone for doing the work on these.

New Business Discussion

  • @yvettesonneveld: I wanted to use this time to discuss the project @chanthaboune brought up: content to post on /news around Digital Citizenship.
  • @yvettesonneveld: https://trello.com/c/sq89mgQv
  • @yvettesonneveld: Well, one of the thoughts behind posting more human interest content on /news is to show the human side of the WordPress software. We have a huge variety of users, so not all posts will resonate with everyone. Which is why, in my opinion, we should determine what audience we’d write for each article.
  • @yvettesonneveld: So, one of the questions/requests I have: who of you has experience with writing article outlines way that it is a proposal that gives an idea of what we’d like to discuss and what sort of conclusion we’re thinking about? I think that would be really helpful for Josepha and would make sure we’re not running into a direction that doesn’t feel right for her. And also helps to make sure we’re not stepping onto any toes…
  • @Daria Gogoleva: Firstly, can you please give some examples of segments what WP have?
  • @yvettesonneveld: Good question, let me name a few:
    • hobby bloggers
    • solopreneurs who build and/or maintain their own websites
    • Solopreneurs who generate revenue by offering WordPress related services
    • Business owners of small, medium & large businesses whose business websites run on WordPress who are not directly involved in managing it but have their needs and concerns
    • Employees of these businesses who use WordPress to publish content
    • Employees of businesses offering WP related services, like agencies, hosting, pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party developers, etc.
  • @yvettesonneveld: I’d suggest deciding upon different TA for each of the articles. That way we have something interesting for a wider audience.
  • @yvettesonneveld: Another approach could be to speak to the mothers and fathers of the WordPress community. How can we all help raise a generation of confident, friendly, helpful, encouraging digital citizens?
  • @siobhanseija: Here’s some info about Digital Citizenship Week: Digital citizens think critically about what they see online and learn to make their own smart choices online and in life. That means understanding the benefits and risks of sharing information, knowing the difference between a credible news source and a sponsored ad, and balancing screen time with other activities. Cultivating these skills is essential for anyone to thrive in today’s increasingly tech-driven world. But digital citizens aren’t born — they’re taught by teachers like you (source: https://www.commonsense.org/education/digital-citizenship-week).
  • @yvettesonneveld: Ideally, I’d like to share 2-3 outlines with Josepha early next week. And, once we agree on the direction we’re taking, we can start fleshing the articles out.
  • @Daria Gogoleva: maybe we should brainstorm ideas right now?
  • @yvettesonneveld: Once the copy is finished, we may want to involve the design team to get some illustrations that we can also use for content distribution.
  • @yvettesonneveld: I have found the document in the meanwhile. Please all head over here: https://docs.google.com/document/d/1TgBuCxzbPZ4d7pKO_D-wnLrmXi69Xdu2ITUYjHrgHiQ/edit.
  • @siobhanseija: @yvettesonneveld Do you have an idea of how many articles we’d need? And will we publish all of them in that week? Or are these things we can discuss and decide on together.
  • @yvettesonneveld: We’re looking for 5 articles. One for every day.
  • @siobhanseija: Josepha asked us, as a team, to think about blog posts WordPress could publish in relation to this week. Please check Yvette’s Trello card and thread above if that’s something you’d like to join in on!
  • @miker: Hello all, apologies for being late! I do have some updates on the upcoming 5.3 releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software..
  • @miker: So the big update is that the beta1 version of 5.3 will be released in 12 days.
  • @miker: This includes the new theme Twenty Twenty (spelled out). For more information, check out this blog post: https://make.wordpress.org/core/2019/09/06/introducing-twenty-twenty/.
  • @miker: For this betaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. release, we (marketing) have an opportunity to help create the About page, which includes the copy. This includes specifically highlighting the new features for the editor (GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/). Once the beta1 is released, the other beta releases will be bug fixes (meaning the feature list will not change).
  • @miker: To align with our conversations from the past several weeks, I want us to approach the initial draft in a collaborative fashion.
  • @marybaum: Right. We have a nice opportunity to introduce some benefit-oriented language to the features descriptions since we’re Marketing!
  • @miker: First, I want to confirm the team contributing to the release. Currently, myself, @marybaum, @jenblogs4u, and @abhanonstopnewsuk have all volunteered for the release. Are there any others that would like to be included?
  • @markus burk: Would love to contribute to that
  • @miker: Well-timed @Marcus Burk!
  • @Daria Gogoleva: I could also participate but as I’m new, I need clear guidance.
  • @miker: So, right now, the features for 5.3 are almost finalized. I would like us to find time to collaborate on the content outline as a team. I think it is important we all align on the objectives for the release, and can then break the individual areas into sub-tasks.
  • @marybaum: Given that the overall focus is on polishing the UIUI UI is an acronym for User Interface - the layout of the page the user interacts with. Think ‘how are they doing that’ and less about what they are doing., I’m thinking we might want to get up to speed on the tickets that are on the milestone, to see exactly what enhancements are making it into the beta.
  • @miker: With that being said, I wanted to raise the idea of doing a 5.3 release “office hours” on Friday during the same timeslot as this meeting. My objective is for us to complete the outline, and then who will be working on each piece. My goal is to have a draft we can discuss in the meeting next week. So first off, from the 5.3 release team, does this seem viable? I know we are all volunteers and I don’t want to be too aggressive with timelines.
  • @marybaum: Maybe we could make a list of the ones that excite us as users, and start our discussion from there?
  • @marybaum: Two days from today sounds good. 9 Central, or 16:00?
  • @miker: @marybaum 9 am CST
  • @jenblogs4u: Are we meeting here or?
  • @miker: Yep @jenblogs4u, here on this channel!
  • @yvettesonneveld: I’d suggest adding any meeting times to the card description so anyone could join?
  • @miker: So for Friday, I will create the doc we will use, and add it to Trello today. I’ll post the link here in the channel shortly.
  • @marybaum: Also, the tickets in the 5.3 milestones, labeled enhancements.
  • @marybaum: Okey dokey. Here’s that ticket list of enhancements milestoned for 5.3 with the keyword has-patch: https://core.trac.wordpress.org/query?keywords=~has-patch&type=enhancement&milestone=5.3&groupdesc=1&group=type&max=1000&col=id&col=summary&col=owner&col=type&col=priority&col=component&col=version&order=priority
  • @yvettesonneveld: We’re past the top of the hour already. That went fast! Thanks, everyone for pitching in! Any questions, thoughts or concerns we can help out with? Anyone looking for (additional) ways to contribute?
  • @miker: One thing I wanted to share, looking at the tickets for 5.3 today, this one stood out: https://core.trac.wordpress.org/ticket/14459. This ticket was originally created NINE YEARS AGO and is finally making it into WP. There have been a number of people contributing to it over the years as well. To me, this is an inspiring example of what makes this community special. It takes a lot of dedication to keep on something for that long and keep pushing at it.

Marketing Team Notes — September 4th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @siobhanseija, @miker, @harryjackson1221, @yvettesonneveld, @MichelleAmes, @abhanonstopnewsuk, @MarcusBurk, @OGlekler, @bseekins, @Maziar, @jenblogs4u

Notes Taken By: @maedahbatool

Slack Timestamp

New Person Thread

  • @MarcusBurk: Hi, I’m Marcus. First time here in the weekly Marketing Meeting. I’m the Head of Marketing at Inpsyde and would love to contribute regularly if I can.
  • @miker: Welcome Marcus! You picked the perfect time to get involved. Things slowed quite a bit over the summer (as things tend to do), but we are now getting ready to close out the year with a bang!
  • @JoséSotelo: Hello! would love to contribute.

Celebration Thread

  • @miker: We had like 15+ people come out to our most recent WP meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area..
  • @abhanonstopnewsuk: Lots of work on identifying #wptv videos which market WordPress and the community. Had a stream of new submissions come in from WordCamps and people who have contributed previously coming back as they had a bit more time. Wonderful to see many repeat contributors to this and it continues to be shared at WordCamps and Contributor Days. Well done everyone. If you want to participate, let me know and we have lots of people who can now help you get started with it. Opportunities for translators/polyglots too.

5. Strategy Brainstorm

  • @yvettesonneveld: As we discussed before, we are looking to set our priorities for the next 6 months. Over the past few years, our main focus has been creating copy for all sorts of on and offline content. We know, however, that you all have so much more to offer than “just” copywriting. In addition to that, we have had two leadership transitions in the past year, and we may need to review our leadership structure. We’d like your thoughts on the direction of this time, and because of that, we’d like to put together a survey. During this meeting, we’ll brainstorm the contents of this survey. We’ll use the input of the strategy meeting that was held on July 24th as well. So we’re thinking about a survey that has a combination of closed and open-ended questions. I’d like to use this document to gather the questions. Here’s the doc — https://docs.google.com/document/d/1Blb8mpWwFmkET-qt6e4yEOEbedZpxY-0aGervzCW500/edit
  • @abhanonstopnewsuk: Hi @yvettesonneveld and @miker are there particular aspects which have been discussed on the purpose of this survey and key things it is trying to discover, please? This might help with people suggesting content for it. This may also help people contribute to async.
  • @yvettesonneveld: So any thoughts on how to formulate in an introduction for this?
  • @miker: How about encouraging each person to start with a single bullet point. It keeps the document from getting overwhelming and encourages people to prioritize their main point/thought.
  • @MichelleAmes: If we want to gather a lot of replies, we should post it in multiple arenas….on the .org site, on Twitter, and even on the dashboard announcements. We can also use the Meetup newsletter to share with meetup organizers to put out to their groups. And we should encourage WP companies to share the opportunity within their circles as well.
  • @yvettesonneveld: Let me give some pointers, and you could use suggestions to share thoughts? So, please feel free to either start editing, share your thoughts here on the channel, or using comments. There’s no wrong way here. There are no “stupid questions”.
  • @OGlekler: About lack of “middle man”… Maybe contributors can be organized dynamically by a group of interest with a tree hierarchy. In this case, each will have someone particular to ask questions like what to do in each case depending on what you are interested in and this can be viewed somewhere.
  • @miker: That is a pretty succinct way to describe what we are looking to do. We are looking for the best ways to organize this type of workflow. At least my vision is people can jump into the meetings, we have a list of open projects – and people pick what they can/want to get involved with. Do you have any thoughts @OGlekler on what we can do to better enable this type of system?
  • @yvettesonneveld: @OGlekler could you check out 4b, I’m trying to rephrase your thought into a survey question. Does this reflect what you have in mind?
  • @OGlekler: @miker I haven’t. It’s horrible looks like MLM…. but I think they don’t have such clarity as we need. @yvettesonneveld It’s a great question, but I had different meaning… more simple… There are jobs to be done from most important and general like “To make everyone to know and love WP” to less important like checking the document and actualize it.  So, when I like to make a job – I see clearly how important it is, what is timing, how big is work, who else is working and who is in charge. It all should work in TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing., but now it must be actualized and someone, who can prioritize should do it. It isn’t interesting if no one answering you and no clarity about how actual the work is.
  • @Maziar: Does the WordPress organization ever think about the wordpress.org social media presence? The accounts I see are literally abandoned.
  • @miker: That is one of the things we are talking about! You are right that we do not have much visibility/role with those accounts, but I think this is one of the biggest things we can change.
  • @siobhanseija: At this time, we do not have access to them @Maziar. We might be able to discuss that further if we have more of a plan, I can imagine.
  • @Maziar: Absolutely! and I guess that’s one of the major points of difference how likes of Wix are trying to target(/(poach!) customers.
  • @miker: When I think of social, I think we have two main opportunities: 1). We have a number of social accounts for WP.org that are underutilized. (This includes LinkedIn, etc)
    2). We have a number of partner organizations (hosts, etc) that would distribute WP content if we had it. I think the answer to both is that we need more content created for social sharing. If we create content more regularly, I think we have the channels to distribute it.
  • @jenblogs4u: This falls in line with the need for content and social strategy, but it would be awesome to have an ongoing list of needed content topics so if someone wanted a quick project, they could pick something to work on with little or no direction. The copy could be kept in a folder and edited on a weekly basis and published as appropriate.
  • @Maziar: I agree Jen. There should be something like an editorial calendar for every week and month where we list, track, produce and promote the content for each and every day.
  • @abhanonstopnewsuk: Social communications are a big opportunity, but needs to be on-brand too and ensure they can be long term sustained. Official social responses can also often mean someone needs to be constantly reviewing them, updating them and ensuring posts are not against the principles of the project, the codes, checking against hijack of hashtags and discussions, and avoiding a sporadic approach.The community has been doing some work on official social media channels and also on where they are owned in terms of access, which I have been participating there and as some of this affects the social media document for WordCamps. I would suggest any work on posting to all WordPress.orgsocial channels (we would not be affecting WordPress.com) would need to work with this.A good start would also be on exploring the hashtags in use and what could be done more easily using these for spreading the word.In any survey questions on this marketing team posting to all social media channels, can I suggest we could include a basic line about what the current situation is? This will also mean that respondents can give a meaningful and contextual response to the questions, and feel more supported in expressing their views and giving their time.
  • @Maziar: I agree about all points Abha. We should work hand in hand with the Community team. Research hashtags also in the survey ask people what they think our situation is. I am actually excited to kickstart this project because I believe .org deserves a lot more social presence than it has right now.
  • @abhanonstopnewsuk: There are issues about social media channel rules and ownership that we just need to be aware of and avoid causing any difficulty to any processes in place to secure accounts, comply with channel rules, etc. There was some data I produced a while back on measurement and evaluation of the key hashtags in circulation and relevant to the project, trends/difficulties, usage, use of those tags for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility). The document should be in the Google drive. What would be useful for the survey is incorporating a question on what hashtags respondents use when posting about WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/, the contributor teams (this will also have some overlap with the group looking at contributor event communications) and the WP community. @siobhanseija @yvettesonneveld, and @Maziar. There is an appendix in the social media doc about hashtags in use, which was updated at one of the camps recently as a separate document as various parts of this have now been reviewed, and some with assistance from the channels. There have been some delays with changes in people, but thanks to London and Europe contributor days, there has been a lot of update checking work done and with professionals who work in the various channels full time. Thanks to some specialists in Ireland, some more work is scheduled on this for October and early September. The community will be doing further work on this after this as this document is for the handbook. The appendix on hashtags could be added later once the marketing survey returns more data on hashtags in use and these can be evaluated.
  • @yvettesonneveld: One not of clarification, especially regarding social media. While we may, aa a team, have the ambition to be involved in social media, and can potentially be of substantial value, let’s find a way to earn the respect and trust of those who currently have access first. I know I wouldn’t hand over social media to someone I didn’t know, like and trust either. So if we have the ambition to get involved, lets work towards building that know, like and trust. There are lots of ways to be of value without having direct access to the accounts.
  • @abhanonstopnewsuk: Excellent point @yvettesonneveld. The hashtag and analysis work can be updated and show this value. Perhaps we need to identify the areas where the marketing team can add value as you suggest. This ongoing encouragement for working more as a team and combined community across the whole project. Through this and all the amazing work being done in every corner of the project, we will never be short of material to market it! Yeah, @yvettesonneveld.
  • @Maziar: @yvettesonneveld do you mean we should not claim or request the owner of social media accounts under the name WordPress dot org?
  • @yvettesonneveld: @Maziar, yes, that. While the marketing team may seem the obvious team to manage those, those accounts existed before our team was created. I know we have lots of value to offer. but we don’t want to step on any toes either. We’ll get there. By earning know, like and trust.
  • @siobhanseija: I think what Yvette means is that we’re probably not going to get it as easily as it might sound here. A first step could be creating some content and asking “them” to publish it for a while, to earn trust and such. I think (correct me if I’m wrong @yvettesonneveld) she just wanted to say so as people are super keen to get on this, but we need to stay realistic and know it’s not as easy as just asking for it. Just to set expectations a bit!
  • @MichelleAmes: Another idea: we could do online/video focus groups based on those who may opt-in through the survey. For example, if we find data leaning in one way or another (or ambiguous) we could hold 4-5 focus groups (so we do times that work around the globe) to get more qualitative inputs.
  • @yvettesonneveld: That could absolutely be an idea. I have added some thoughts to the wrap-up section.
  • @yvettesonneveld: Any final thoughts? Ideas on how we could improve collaborate content building like this?
  • @Maziar: I’ll share my detailed proposal on how to initiate and conduct our social presence Yvette.
  • @OGlekler: Can you do a test survey before do a general one? It can raise some new questions.
  • @yvettesonneveld: @Maziar yes please on social. And I think we’d invite a small group first. If anyone has ideas on how to make that work without losing the input or having anyone have to fill out the survey twice, please share!
  • @Maziar: Ok so I’ll form my thoughts as a survey and share on social media (will get it approved here first). Just can we use different social media accounts for this not only my personal account? Maybe everyone who is interested to help in Make team can grab the survey questions and help to promote the survey.
  • @MichelleAmes: Will we create another doc (maybe in a Google form) to start to flesh out what the actual survey might look like and how it could read? I’m happy to help with this. I have a lot of experience from my master’s work on Survey Design.
  • @siobhanseija: I had only one thought that might be good for the next time @yvettesonneveld: let’s wait with commenting too much on what’s being written till afterward. Everyone should feel safe to add in any ideas and thoughts, at a later time we can look at how we’ll work it and what will actually stick. Would love to have everyone feel like they can pitch in! On that note: that is harder when we add in notes anonymously like a lot happened today. Which is also a way to make people feel safe. Tough one!
  • @abhanonstopnewsuk: I think for next time, choosing where you want people to add comments, and more importantly at this stage, questions about the area rather than its final wording, would be really helpful.Documents saved in the marketing drive can I think to be set so that everyone has to sign in to comment. I think Dwayne put some useful instructions in on this to avoid the long term issue of items being changed by those finding documents on google. Perhaps @siobhanseija might know. It may also help people start a positive dialogue on a question and together find some solutions/answers. Lots of good discussions today and ideas, and as it is still holidays for some people, more will no doubt join later on. Can we regularly publicize on slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. in advance of these strategy discussions the date and times, and even help people by listing some of the areas to be covered or you will want them to be thinking about Yvette? Well done for all the work on this to date by everyone.

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Marketing Team Notes — August 28th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @siobhanseija, @miker, @jenblogs4u, @NickyKrastev, @Maziar, @dhruvpandya, @OGlekler, @Ali-WPFiddlyBits, @webcommsat

Notes Taken By: @maedahbatool

Celebration Thread

  • @miker: We have a local WP Virginia Beach meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. tonight! Have over 10 RSVPs, so looking forward to a great event!
  • @Ali-WPFiddlyBits: I attended the Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Brighton and did some marketing.

Task Updates

  • @Maziar: I have a case study task and I’m yet to finish it! 
  • @siobhanseija: https://trello.com/c/sKuxBsjX
    @abhanonstopnewsuk rightfully reminded me that this card was waiting for my input so I worked on that today, almost finished. Should be good to go as a blog post after Abha’s final editing round!
  • @siobhanseija: We’re in a bit of an in-between phase right now, we realize that! It’s due to the holidays, and we’re looking forward to the strategy session and seeing how we can streamline our processes a bit better again. So bear with us! And if you have anything you’d like to ask or mention today, please do. The floor is all yours.
  • @miker: I was negligent in preparing for this meeting, I do have a brief update, I’m just creating the card first. Currently, the first milestone is the scheduled BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. on 23 Sept.I have been watching the status emails, and it appears we are narrowing down to the features for the release. We currently have a team of 4, myself @jenblogs4u@marybaum, and @abhanonstopnewsuk that are ready for writing and editing content for the release. Also, thank you very much @jenblogs4u for attaching a checklist to the card!
  • @miker: https://trello.com/c/oxkheE1l/286-wordpress-53-launch-content This is the parent card for marketing content leading up to the 5.3 release.
  • @siobhanseija: Card looks good @miker. Do you need any help or information for moving that forward?
  • @miker: Yes @siobhanseija, but I don’t believe we need anything right now. Reading the channels, it looks like we should be ready to start soon. As we mentioned at the start of the meeting, the strategy session for the marketing team will not be today due to logistical conflicts, but we will have that conversation next week. I want to encourage everybody to think about what we would like to accomplish – and how we would like to organize ourselves – moving into 2020. This should be a great opportunity for lively discussion and I look forward to a lot of ideas! 7:21 PM. To set the stage, I wanted to post a recap of the last meeting (as a thread) so we can pick up where we left off – as well as provide some jumping in points for brainstorming.
  • @miker: Our notes on Our ambition as a marketing team, and what we wish to accomplish:
  • @miker suggests a focus on content creation, with a specific focus on social. This would include a formal distribution system for partner organizations, and a focus on specific avatars (end-users and partner organizations) to boost WP contributor recruitment efforts.
  • I propose we include an explicit focus on social media in our revised mission statement. This would include short-form content (tweets) and image-based content (memes). For this initiative to be successful, it needs to be consistently created and distributed. I propose we make a social deliverable part of our weekly meeting.
  • To this end, we should define, create, maintain, and grow a formal WordPress content distribution list. There are a number of organizations utilizing WordPress (and participating in the Hosting Community or other teams) that regularly distribute content to their own user bases. There is always a need for more content to share, and I think we can fill a niche by creating and distributing this content, and encouraging our partners to share it with their customers and users.
  • For us to become the go-to place for content, we need a mechanism to ensure it is responded to in an appropriate period of time. I think a solution to this would be a collaborative approach to writing content (group creation of content in a meeting). Once we get into a regular schedule for meetings (with this focus), we should be confidently able to provide a timeframe.
  • @maedahbatool sees the Marketing team as the mouthpiece for the WordPress Community.
  • Content creation: can be both increased and improved. We should shift to publishing small codelabs which’ll increase the user onboarding process.
  • Meetups/Community Engagement: For the community side we already have defined guidelines for meetups, WordCamps, etc. but some gaps do exist. Which we as a marketing team can address these.
  • Open-Source contributions: For FOSS contributions again we should come up with some sort of community engagement which unites users altogether.
  • @miker: Thoughts on Leadership and how we envision the marketing team functioning.
  • @yvettesonneveld – One of my thoughts is: Ideally we’d have more regular contributors with project management skills. They could be in charge of one project, invest maybe 1-2 hours a week, and lead projects. Their meetings would be right here in the channel. They, or an assigned representative would report back in TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. and during the meeting. It would also allow people to join meetings/projects that suit their schedule.
  • @miker – I think, from a PM perspective, we should make a concerted effort to formally identify participants for specific projects. In other words, we should make the identification and “recruitment” of contributors part of the project initiation process. This would slow down the rate at which we “accept” projects, but that would be part of the objective.
  • @siobhanseija – I agree (again). On one side we have loads of ideas, on the other, we have quite a lot of people that want to join in, but there’s a middle part missing. It’s not just the linking of people to projects I think, but also the scope of what we can do as a team. Like where we can publish. I think quite a lot of people would enjoy writing copy for social media, but we don’t have (official) channels to share that with.
  • At contributor events I hear people have great ideas for content, but I’m not sure where we can publish it all. That could, of course, be on me, as there is a lot I still don’t know about WP marketing and WP in general.
  • @jenblogs4u – Perhaps we can create a skills/interest form and request all marketing team members fill it out. Then when a specific task needs to be completed, ie. editing, the people who checked off that as a skill or interest can be pinged requesting involvement and being given a deadline. If they are available they can jump in and add themselves to the task. I was thinking they’d be pinged in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., but for those who don’t follow Slack, an email notification would be super helpful. I feel like people often don’t get involved because they are unaware of specific needs that match their skill set. Unless you come to every meeting or are super clear on how to use the Trello boards, it can be hard to identify current needs.
  • @miker I know we’ve done this before, however, with so many new team contributors, a refresh of the list and skills would be great. I can create an inquiry form (for next week since my daughter is getting married in 2 days and my efforts are dedicated to that currently). 
  • @miker: Initial thoughts on Recruiting new members to the marketing team, and onboarding them effectively.
  • @siobhanseija – We need to make sure there’s always work that someone new can join in on. We have tables full of people at contributor days that would love to help out, I would like to be able to use that energy/knowledge/skills/etc. So not just doing work that you already need to be very much involved with the team/community for already.
  • @harryjackson1221 – Yes, I think you both have good points. Having someone that helps organize the tasks, and ensure they are clear, concise and the milestones are easily achievable would be a way to help out with this, because it can get overwhelming at times trying to both manage, and produce the work expected. A content scrum master if you will.
  • @yvettesonneveld posed a conversational topic on recruiting new contributors that focused on utilizing LinkedIn.
  • @miker – In terms of benefits, I think one of the biggest is providing contributors a way to “get credit” for their work.
  • One of the suggestions from WCUS was to work on integration with LinkedIn (badges or other recognition there) so that they can clearly showcase their contributions to potential employers. In other words, we focus on WordPress Contributor teams as the way to “prove” your WP experience. This would (ideally) be similar to the mindset developers have with something like GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. This would be what you could share with employers to show exactly what you do with WP. I think that providing clear recognition in that format would be the single most effective thing we could do.
  • @Yashwardhan Rana – I agree. For this, badges have been a great motivator for contributors so far.
  • @yvettesonneveld – Another thing we can do for each other is to post recommendations on LinkedIn. If you have collaborated with other contributors on a project, for instance.
  • Which brings up another thought. We have created an organization on LinkedIn a while ago. We need to promote that more actively.
  • And I think it also allows us to link the “organization” to a recommendation. But I’ll try to find out more about that.
  • @jenblogs4u – suggests exploring the idea of using the team LinkedIn page as a source of publishing to a wider audience.
  • @siobhanseija: Thanks for sharing @miker! So all of the above is from a previous strategy session. We want to continue this discussion in next week’s meeting.

Marketing Team Notes — August 21st, 2019

Today’s Meeting

Meeting Attended By: @miker, @jenblogs4u, @dhruvpandya, @Michelle Ames (she/her), @Nicky Krastev, @bseekins, @sheffie.robinson, @makewebbetter

Notes Taken By: @miker

Slack Timestamp

Marketing Schedule Updates

We will continue the bi-weekly marketing schedule for the time being. However, next week (8/28), we will have the continuation of the Marketing Strategy session, where we look at our objectives for the next year and how best to organize ourselves.

Everybody is encouraged to participate in the discussion. Please use the opportunity to brainstorm specific items, and we look forward to a lively conversation. 

Task Lead Updates

  • @miker and @jenblogs4u are organizing the Marketing tasks for the upcoming 5.3 releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software.
    • @jenblogs4u is going to make a checklist for the release to ensure no steps are overlooked. 
    • We have started building up a contributor team to assist with content creation, editing, and coordinating between relevant teams. 
    • @marybaum and @abhanonstopnewsuk have both volunteered to be part of the initiative. 
    • Current estimates for the 5.3 release are:
      • BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1: 23 September 2019
      • Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge.: 15 October 2019
      • General Release: 12 November 2019
  • @miker showed off a WIP concept video for make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/: https://www.youtube.com/watch?v=SF10xlyAhXU&feature=youtu.be 

The meeting wrapped up approximately 15 minutes early.


Marketing Team Notes — July 17th, 2019

Today’s Meeting

Meeting Attended By: @miker, @Nicky Krastev, @jenblogs4u, @oglekler, @druvpandya, @harryjackson1221, @Maziar, @MichelleAmes

Notes Taken By: @jenblogs4u

Slack Timestamp

Task Lead Updates

  • @abhanonstopuknews — https://trello.com/c/f4iXxZqb work with subgroups continuing on finalizing sponsors document to go back to community and answering new queries come in at WCEU Contribution Day
  • @abhanonstopuknews — Livestream document https://trello.com/c/cQR962dI – speaking with Leo this evening on how we can involve those interested from last week’s meeting, and they will speak again with Community, WPTV and Training. Thanks, @bseekins we will get you a link this week. The document has moved and we just need to get an updated link from community
  • @abhanonstopuknews — contributor events marketing review meeting and contributor orientation tool next steps promotion: this Had to be postponed from provisional date of 2 July as many unavailable. Can everyone who awaited to be on this meeting please message me with potential dates and their time one (in UTC) and we will get a new date in the next few weeks.
  • @abhanonstopuknews — https://trello.com/c/5Y0pAgJM video recording set up document updated at WCEU: this has gone to WPTV member with some queries. Will advise when comments received
  • @abhanonstopuknews — https://trello.com/c/DkVqaHCN sustainability promotion. This has been sent to WordCamp reps who had items and learnings to add to this from their sustainability efforts
  • @abhanonstopuknews — post WCEU contribution day updates from teams: @siobhanseija and @yvettesonneveld could I please have your updates to add to the information shared on the marketing table. This is to go with updates from all teams at the event.
  • @miker — discussed handbook card and @harryjackson1221 suggested it may be an old task. Is removal needed? https://trello.com/c/XWw56dz7/268-alter-handbook-for-group-guidelines

New Business

X-post: Updates to the WordPress User & Developer Survey

X-comment from +make.wordpress.org/updates: Comment on Updates to the WordPress User & Developer Survey

Marketing Team Notes — July 3rd, 2019

Today’s Meeting

Meeting Attended By: @bseekins, @siobhanseija, @NickyKrastev, @maedahbatool, @yvettesonneveld, @RebeccaShultz, @OlgaGleckler, @harryjackson1221, @miker, @jenblogs4u

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @siobhanseija — I’m happy to see is a few contributors from WCEU in here.
  • @bseekins — I went to JaxWC. I’m hoping to go to the one in Orlando as well it’s always great meeting fellow WP people.

Task Lead Updates

  • @harryjackson1221https://wordpress.slack.com/archives/C0GKJ7TFA/p1562080056337000?thread_ts=1561970337.334200&cid=C0GKJ7TFA This issue came up last week, and I don’t currently know what the status is of the Showcase Redesign Project. I am going to make a card, and we can identify which replacement images we will use, then go from there. Thanks to @jonoalderson for bringing it to our attention! It looks like the goal of this project is to a) remove any entries that are no longer using WP, and b) help pick the images that are displayed on the home page. If this is something anyone is interested in helping with, let me know and we can start getting it knocked out!
  • @siobhanseija — Do you think this should go on the Marketing board or the Showcase one we created? I’m not sure on the status either, not sure who it’s with now. Joost is on vacation and will be for a while. I’ll pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @hedgefield, see if he knows more!
  • @jonoalderson — We had a change the other day to remove some dead thumbnails from Rosetta sites, and it was an easy one-liner code fix. So, let’s just pick which new ones we want to replace the invalid ones with and open a ticket for that. Then we just need to sort the banner image. @harryjackson1221 I’d say the marketing board!
  • @harryjackson1221https://trello.com/c/SLEePl7T/284-showcase-entries-update. This is what I have so far, we can flesh it out further as we start digging in. First, I am creating a sheet to start listing the featured entries. We already have an idea of some that have moved away from WordPress.
  • @hedgefield — Ah hey! Yeah, the showcase was a bit bogged down because Joost thought we were waiting on Josepha and she was waiting on Joost. I spoke to Tammie at WCEU and she would let Josepha know to move it forward, but I’ll remind them. Ok, Josepha is AFK this week apparently but the design team is on it! Will keep you updated.
  • @siobhanseija@harryjackson1221 I can imagine we need some prep work done in editing/checking the case studies that have been worked on at WCEU, am I right? Maybe some other people could start working on an outreach plan?
  • @harryjackson1221 — Yes, we do need quite a bit of review/editorial work to be handled.
  • @yvettesonneveldhttps://trello.com/c/ZpY2v9Ew. @AliWPFiddlyBits did a great job editing this for WP tone of voice, and @jenblogs4u did a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. check with some minor edits. Topher is happy and I hope this will get posted shortly after Josepha returns from her vacation.
  • @yvettesonneveldhttps://trello.com/c/NLZdbvAH. I have turned the pages with sticky notes into a digital document. Currently, this document contains our definition of Enterprise and an outline of two types of CMO’s. I have attached the google doc to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card so if you have experience selling or marketing to CMO’s of enterprise-sized entities, please check them out and feel free to suggest additional points if something is missing.
  • @siobhanseija — This is something new people could join into, right @yvettesonneveld? If this looks like a project that would interest you, please check this card out.
  • @yvettesonneveld — Yes, totally! We are particularly looking for people with experience working with enterprise-sized businesses for now, but once we start creating content, we’ll have work for anyone who loves writing.
  • @OlgaGleckler — I look like I love, but I didn’t sell to enterprises. A lot to study. I think about things in general: https://drive.google.com/open?id=1w2P1WTQ26-9k7WE3fyVa05kDrC7fp28MBRzaqk1ihvI
  • @yvettesonneveld — Did you write that up, @Olga Gleckler? Nice work! The tricky thing about WordPress is that our users and community members contain so many entirely different groups. And with a limited number of volunteers, we can only to a limited amount of work. So we try to focus on focused projects for focused groups. This is one of them. Please follow along, and we’ll find something you can help out with.

Marketing Team Notes — June 26th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @yvettesonneveld, @makewebbetter, @jenblogs4u, @OlgaGleckler, @miker, @harryjackson1221, @RebeccaShultz, @bseekins

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @miker — We had the first meeting of our revamped Virginia Beach MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. last night! We had 13 people show up, which is outstanding for a first meeting!
  • @yvettesonneveld — I think we have lots of reasons to celebrate contributors day at WCEU. We had a wonderful brainstorm and came up with lots of thoughts for a well-needed buyer persona. CMO of an enterprise sized business. We also brainstormed some content for this buyer persona. Additionally, we created several pieces of content, processed all case studies to the next stage and did lots of work subtitling videos.

Task Lead Updates

  • @yvettesonneveld — WordPress for Corporate Entities (https://trello.com/c/NLZdbvAH). I’ll digitalize our notes later this week. I needed some time off to rest and recover after the weekend. We’d love your help after that.
  • @harryjackson1221 — Unfortunately, since I was not at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. last week, I have no updates. But a lot of work was done on the Case Studies at CD – Great work guys!
  • @abhanonstopuknews — Lots of work went into preparing for WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. @siobhanseija and @yvettesonneveld led the team overall at the event, and let’s give them a big round of applause for that. They will no doubt update the meeting too. We had Marketing team members in other teams too and lots of new people.
  • WCEU will publish a what was achieved at Contributor Day article in the coming two weeks. Siobhan and Yvette, you please send me content for this.
  • The original post on Make Marketing, which was sent to raise awareness and encourage Contributors to the team, can
  • be found at https://make.wordpress.org/marketing/2019/06/14/contribute-to-marketing-at-wceu/
  • The link was emailed to all contributors who had expressed an interest in marketing ahead of the event and appeared on the WCEU website, as well as other Contributor event blogs on Make Marketing.
  • On the marketing areas I led, here is an update:
  • Many interviews were done with WCEU and other teams, and follow up interviews booked.
    The #WCEUPortraits series appears on Twitter, Facebook, and Instagram on the WCEU accounts. Permission was obtained to re-use these for Make Marketing too and most have added quotes, unused, for that purpose.
  • Sponsors document’s additional comments and feedback from sponsors at WCEU, WordCamp London Sponsors Lead, was done. @Breann McDede will be finalizing the work on the day with new Contributor @Hauwa Abashiya in the coming two weeks. All items from the survey to sponsors have now been incorporated. We will take this back to @andreamiddleton in the community to see if she has any further questions and then update the marketing meeting. Excellent work on this from Breann and Hauwa.
  • We also had a number of people working on WPTV and marketing shared items at WCEU including:
  • Encouraging and doing subtitling
  • Identifying marketing videos from WPTV
  • Reviewing and adding to documentation/blog on filming interviews at WordCamps. Will be bringing it back here in a week or two for a second review with the changes.
  • Explored how documentation/guide/ tips on live streaming could be prepared and shared potentially across teams including WordCamp which have experience of this, community, training, marketing, and WPTV. There was a discussion with Rocío Valdivia, in community, for something on this in the WordCamp organizers handbook too as a joint venture with community, marketing, training, WPTV, and WordCamps.
  • I will complete a fuller update on my bits for marketing from WCEU with link to TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card at https://docs.google.com/document/d/1-nIChMJCewns2JBgB55ddLsZs8CLXuvTdV2V9dpRFnA
  • This should help with the minutes too and is easier to follow as you can format and add sections there. I will aim to get this done before the meeting today as I will be traveling later. Look forward to catching up soon and wonderful to have seen so many marketing contributors at WCEU!