Prepping for Marketing at Contributor Day #WCEU 2017 (& Bridget!)

WordCamp Europe and .org marketing go way back! In fact the first Contributor day which featured marketing was in 2014 at WCEU Sofia, during which I spearheaded and led some very enthusiastic participants, well before we had a p2 or Slack channel.

Contributor Day at WCEU 2017

This year, I’m happy to announce that @bridgetwillard will be leading the Marketing efforts at WCEU 2017 Contributor Day! We’re working together to coordinate some of the details ahead of that day, which we’ve started work on below, but be sure to look out for her on the actual day. For my part, I’ll be on leave at that time so I’m grateful others are stepping up and contributing more and more. There’s plenty of room for your contribution!

How can you participate? Read on for some words from Bridget about preparing for Contributor Day, and as always, see you in Slack #marketing

Contributor Day at WCEU 2017

As you know, June 15 is Contributor Day before WordCamp Europe.

The great thing about Contributor Day is that hundreds of volunteers gather in one place to do what do best. And this is the basis of everything we love about WordPress. It’s the most robust CMS with the most generous Community. Honestly, it’s an easy sell.

What’s fun is that we go outside of Slack for a day, leaving our computers (well, not totally — please bring them) and collaborate.

(Did you sign up yet?)

Contributing to Marketing

The Marketing Team (because Marketing is a huge task) has been split into four groups based upon audience personas.

We have quite a few meetings in May. We’d love your help.

Can we do a combined effort in all of our subgroups to focus on a brainstorm list of things that you’d love to be addressed and/or worked on at Contributor Day? That way, those who show up on Contributor Day will already have a list of things to tackle/discuss.

I see this as a great opportunity for all of  us to participate regardless of where you will be physically located on June 15.

So, let’s get together, make a list, and roll up our sleeves!

We’re WordPress. We know Community. Let’s do this.

Marketing to End-Users April 12th Meeting Notes

Slack backscroll (#)

@newyorkerlaura hunted down here example blogs as promised in last meeting (#) and we added her document to the End Users GDrive folder (#)

No apparent additions have been made to the Editorial calendar suggestions (this is a WIP – feel free to continue adding!) (#) but @mcdwayne created docs for each of the existing Editorial calendar suggestions in “Editorial Plan Topic Docs” subfolder here (#). If you’d like to take a stab at drafting them, please feel free to get started (and commenting here or in Slack would help). @mcdwayne is going to start with “5 Helpful WordCamp presentations you should watch.”

@sararosso asked several people to confirm their .org usernames so they can get a marketing contributor badge for the WCUS Contrib day work on the .org homepage redesign (#).

Recap of Goals/Scope: Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

#end-users

Determine Valid Metrics for Monitoring Meetup Participation

Introduction

When asked to improve attendance at the various Meetups for WordPress the first step should be establishing a baseline to know where we started. A review of the Meetup.com platform revealed 1,150 WordPress groups worldwide.

Approximately 393 of those groups are recognized by WordPress.org. One way to immediately increase community size is to invite the 763 groups on Meetup.com to affiliate with WordPress.org.

This will also give a better picture of the community participation and possibly allow access to the analytics. Initially, we would ask for the metrics from the last three meetups and then information about any future meetings.

The idea being that we could start getting a concept of a trend without over-burdening the organizers.

Goal

Determine valid metrics for measuring meetup membership, participation, and engagement.

Metrics

  • Membership – Current number of people that belong to a local Meetup group.
  • Registration – How many members signed up for meeting
  • Participation – Actual attendance of meeting
  • Engagement – Could be how often organizers reach out to members or community???

Questions we still have:

  • What metrics does meetup provide?
  • Is there a list of meetup master list?
  • Is our goal to add to the membership, increase online discussion, or to increase in person attendance?
  • How do we get this information from the 393 groups on meetup?
  • How do we get the other 763 groups on meetup to report?
  • Do they work with other groups?

Questions for Meetup Organizers:

  • How big is the group’s membership?
  • How many meetings per year per group?
  • How many people sign up for a meetup?
  • Did you have a wait list for the meetup?
  • How many people actually show up to the meetup?

Contributors

  • Stephanie Brown
  • Gary Kuhlmann

#measuring-meetup-attendance, #wcatl-contributor-day

Marketing the Community – April 5, 2017, Meeting Notes

The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Recapping tasks from last month’s meeting:

  1. Dear Meetup Organizers, we need your help with Meetup Video Testimonials Call to action was published 3/1 here: https://make.wordpress.org/community/2017/03/01/meetup-video-testimonials-we-need-your-help/
  2. Videos from that campaign appear here: http://wordpress.tv/tag/testimonials/
  3. We have 6 right now.
  4. @SaraRosso Suggested we come up with a promotional plan for these videos. (Slack Timestamp https://wordpress.slack.com/archives/C0GKJ7TFA/p1489174066476035 )
  5. Would anyone like to create a Google Doc (public link anyone can edit) for that effort?

Unassigned tasks from last month and WCUS:

  1. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  2. A Foundation-backed online advertising strategy
  3. Support for meetups with low content

Waiting for Feedback:

  1. We are still waiting for feedback from the Community Team on the Editorial Calendar we created (https://make.wordpress.org/community/2017/02/01/monthly-newsletter-marketing-for-the-community-team-to-wordcamp/) as Meetup’s group email functionality was broken until around 3/17.
  2. We should probably wait for the Central Account editorial calendar until we get more feedback.

WCATL Contributor Day

We had a contributor day at WordCamp Atlanta. Joining Marketing were @mcdwayne (marketing to developers with @jasonpknill) and joining community were @granthyarbrough (Grant), @strawmitch (Stephanie) and @spyderserve (Gary).

@strawmitch and @spyderserve were totally into questions about analytics regarding meetup attendance and created “Determine valid metrics for monitoring meetup participation.”

Unfortunately, we did not have time to review this as a group during today’s meeting. We should all review and make comments on the blog post (p2) here.

 

Today’s work:

We decided to work on Promoting WordPress Meetup Testimonial Videos and published our thoughts and questions here.

 

#marketing-the-community, #promoting-meetups

Promotional Strategy for WordPress Meetup Testimonial Videos

Promoting WordPress Meetup Testimonal Videos

During the April 5, 2017, Marketing the Community meeting, we discussed how we can promote the videos we’ve asked Meetup Organizers to upload.

Videos curated from this call to action will incorporated into WordCamp US site in “Human of WordPress”’ feature, as Laura brings up. But what more can we do?

Currently the promotions for the videos locate here are being done via a grassroots effort – spreading the word to record and share videos in individual and group accounts.

Some thoughts on how we can further our efforts are:

  • Promo video for WordCamps – compilation of Meetup video snippets
  • Alert the upcoming WordCamps that the videos may feature some of their speakers? It’s a good way to promote a specific speaker.
  • Can we look into seeing if there is an advertising budget to take it next level once we have compiled testimonials?
  • LIVE recordings of current Meetups.
  • Create a Handbook for the Testimonials so that it can help Meetup people determine what and how to video in regards to focus and quality and what to do once the video is created.
  • All resources need to be multilingual. Transcription would be good, too.
  • Send direct emails to Meetup organizers asking them to submit testimonials.
    • Who currently does this? (We think it’s the Community Team.)
  • Comment on Meetup pages asking them to contribute testimonials.
  • Publish blog posts featuring and requesting testimonials.
    • Publish where?
    • Who writes?
  • Auto-push to social platforms (we believe this may be already happening).
  • Create a social publishing platform (Hootsuite?)
  • More activity on a variety of social media platforms that is not BOT driven (ie: be more social on social media)
    • Facebook
    • Twitter
    • Pinterest
    • Instagram

So, we’d love your feedback!

#meetup-testimonal-videos, #promoting-meetups

Marketing WordPress to Agencies & Clients – March 22 2017 Notes

We convened a Marketing WordPress to Agencies & Clients meeting, although most members could not attend due to schedule conflicts. Some updates were shared on work tasks from the last meeting.

  • @Andymci has tweaked the WordPress for Agencies and Clients – Case Study Survey, so he’ll update the subgroup on next steps towards rollout.
  • @Skarjune is working on a WordPress Usage Survey Matrix to clarify the objectives, topics, and methods for designing an industry survey about current WordPress usage by agencies and enterprises; and our FAQ sheets guide that.
  • We agree that the Usage survey should not ask about any revealing information, such as financials, although we need to validate respondent companies.
  • No input has happened on “What big questions about WordPress usage and perceptions should we answer in a broad survey?” in the Big Questions doc, but we’re still looking for ideas.
  • As Marketing WordPress is a new team initiative, some growth is needed. We noted that the Users subgroup is very active and the Developers subgroup is hardly active. It was suggested that “Perhaps some more visibility/promotion is needed? There are just around 300 folks in this channel.”

If you’re interested in contributing to the Marketing WordPress to Agencies & Clients subgroup, feel free to visit the #Marketing channel at any time or message either @Andymci or @Skarjune on Slack.

Documents mentioned above are in the Marketing to Agencies & Clients folder in GDrive.

Recap of Goals/Scope: Marketing WordPress to agencies and clients: the subgroup focuses on materials and supporting information useful for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises where the decision-making or platform choices may be happening inside the company. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Our next meeting will be April 26 — 4th Wednesday — at 17:00 UTC

#agencies-clients

Marketing to Developers – Slack Meeting Notes 3/17/17 at WCATL

At WordCamp Atlanta’s Contributor Day, the Marketing to the Developers Team met and ran a few surveys.

March 17th, meeting notes.

Overview:

Developer and marketing agency subgroups discussed to keep it all moving forward

  • We’re taking a look at the Marketing to the Agency Subgroup’s questions and are working on writing actionable case study around developers.
  • Our goal is to complete two developer case studies, done-done.
  • We’re collaborating with John Parkinson from the WordPress.TV team to generate corresponding video testimonials.

Actions:

Since a few of us were at WCATL we completed the following:

  1. We’ve created a survey that can be filled out by Developers so that we can begin on our first case study audience and feature/challenge/requirement segment.
  2. If we can find relevant companies, we’ll do an interview, produce a written case study, and create a video to accompany

Links to be provided if surveys get completed.

Survey:

  1. Reviewed longer survey created by Agency subgroup and now we’re trying to tee up the agency subgroup folks with some ‘case study leads’ to generate interest in your current survey starting with a shorter “generate internet” survey to folks at WCATL here.

Last month’s notes are here.

 

#marketing-to-developers, #wcatl-contributor-day

Marketing to End Users, March 8, 2017

No one volunteered to take notes so there aren’t any to share. Here’s the meeting backscroll in Slack.

Feel free to add any questions / comments here or in #marketing in Slack.

#end-users

Marketing at Community Summit / Contributor Day

Just in case you were wondering about the upcoming Community Summit, just wanted to copy my reply to the call for participation here so it gets more visibility.

I’ve been really motivated by all the energy and contributions which have been coming out of the team and I can’t wait to see what we’ll build, but wanted to share just in case it wasn’t clear!

For the Marketing team, which is incredibly new and starting to gain momentum, we don’t have any specific conflicts or issues to resolve – please note that I’m not saying we don’t have a ton of work to do nor are there things we could be doing better – but given the focus of the Summit to focus on issues & conflicts which need in-person discussions/resolutions, it’s best if we give more room to other teams and issues this time around.

The building and doing more part of marketing will happen as usual during Contributor Day and in our Slack/weekly meetings. They’re broken down by subgroup! Please join us :slightly_smiling_face: https://make.wordpress.org/marketing/2017-slack-meeting-schedule/

With that being said, I’d LOVE it if some of the teams here could discuss how to better utilize and work with all the wonderful marketing volunteers to make marketing more part of the project flow. Marketing the Community is off to a great start & working well with the Community team, but Marketing to End Users, Marketing to Developers, and Marketing to Agencies & Clients could have more ties to groups like Training, Documentation, Core, and others.

Marketing the Community – March 1, 2017, Meeting Notes

The Community Marketing team reviewed what was left from that previous meeting and discussed deliverables.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Recapping tasks from Contributor Day at WCUS:

  1. Editorial calendar for Meetup & WordCamp Organizers  (completed 2/1)
    1. Bridget slacked the Community Team for feedback on the Meetup editorial calendar 3/1.
      And in Advanced WordPress Facebook Group.
  2. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities.
    2. Content metrics.

Recapping tasks from last month’s meeting:

  • A collection of videos on what makes a meetup great. 
    1. Jen Miller curated the links here.

Unassigned tasks from last month and WCUS:

  • Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  • A Foundation-backed online advertising strategy
  • Testimonials from meetup attendees – A “Humans of WordPress” style of promotion (call to Community and Meetup Organizers — published 3/1)
  • Support for meetups with low content

New Yorker Laura wants to talk about #4: Humans of WordPress style promotion.

Andy, Laura, Jen and Bridget think that Community Team sent an email out to WordPress Meetups that said,

Also, the WPtv guidelines don’t allow for testimonials. Can we get someone on the TV team to add that category? Added a question to #WPTV slack channel.

https://blog.wordpress.tv/submission-guidelines/

johnparkinson [9:49 AM]

Thanks @gidgey Let me reach out to @jerrysarcastic  and @roseapplemedia  to add that category.

Meetup Video Testimonial Call to Action

For today’s meeting, we decided to focus on video testimonials from Meetup attendees.

Dave Navarro says impromptu videos are best.

“I work for a TV and Radio station in the midwest and I can tell you, from experience, that unpolished raw video has more of an impact on most people in social media than polished professional video.”

Dear Meetup Organizer” was published on Community March 1.

Left over to think about for next month is:

  1. Editorial calendar for Central Account – (currently unassigned)
    1. Social media marketing to raise awareness of local communities
    2. Content metrics
  2. A Foundation-backed online advertising strategy
  3. Support for meetups with low content