Marketing Team Notes – June 06, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by:@joe9663

Meeting attended by: @mcdwayne, @harryjackson1221, @maedahbatool, @miker, @cjross, @Josh B, @maedahbatool, @dushanthi, @abhanonstopnews, @jenblogs4u, @meher, @Machielle, @gidgey, @westcounty.media, @yvettesonneveld

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? @mcdwayne — If you are looking to help edit something that is almost complete, this is a good one.  I am going to assign myself as well. @gidgey — And me. Sorry. Editing is my jam.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? None!

Case Study – Qube Global by Moove Agency

Trello Link: https://trello.com/c/OgQqdJ4k/144-case-study-qube-global-by-moove-agency

Task-lead: @siobhanseija (absent)

  • What is going well? @mcdwayne — This just needs a last edit pass. I can grab work on this one as well. That puts me at capacity I think. @gidgey — I don’t mind doing it, Dwayne.
  • What is at risk? Nothing!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? Uploaded the initial draft for review and moved the card into “Needs approval”. @gidgey — Upload to WordPress.tv and create a blog post on Make WordPress.
  • What is at risk?  All is well.
  • What can a new user help with? Nothing!

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? The interviews at WordCamp Belfast will start being edited post-WCEU. We are awaiting the video files from WCLONDON. Once we have these, there will be opportunities for people to get involved with subtitling work or translation work on these videos.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? If there are any professional video/ filmmakers in the marketing group who would be able to assist with some of the template queries, this would be welcome.  I would also like to hear from any fellow journalists who may be interested in working on this in some form.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Waiting for responses from a number of places including WordCamp Central. As it is WCEU next week, it is likely that other queries will need to wait till after the post-WCEU comms is complete.
  • What is at risk? None!
  • What can someone new in Marketing help with? If anyone can help to work with queries to WordCamp Central post-WCEU, this would be great.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well?@miker — Rachel is not around today, but the quality is quite high so far. We are planning to do another round of this testing, and then possibly a third.  If anything, we are looking for ways to expand the scope of this, and are looking for ways to build a more scientific model from a much larger dataset. @TylerFoley is a math and data analysis guy who has been looking over the results and has made a number of suggestions to make them more comprehensive.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with?  None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins (absent)

  • What is going well? @mcdwayne — Unless someone objects, I think this would make an amazing brainstorming session for new folks who have used both WP.com and WP.org. Then we just write down what they come up with and work it into the beautiful framework already there we have been working on. I’m unilaterally moving this one to WCEU stack.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? No updates this week!
  • What is at risk? None!
  • What can a new user help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? We have received another 7 suggested videos to be included in this and a brilliant suggestion for another category to help WordCamp organizers.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? This card, as identified last week, lends itself well to contribution events, and for new people who may limited time available.

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? This card ran into a delay, I was out last week and I plan on finishing this shortly for final review.
  • What is at risk? Nothing at present.
  • How can a new member help? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 — No updates from me this week, have been really busy at work, sorry!
  • What is at risk? Nothing, these case studies are shaping up, and we have quite a few people helping out.
  • What can someone new in Marketing help with? There is a ton of room for anyone to hop in and help out. We have started on most of the cards below, so feel free to make suggestions anywhere you see fit.

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? So, I went through and made some updates. Could use a technical eye to edit because I don’t understand some of the tech languages and therefore don’t know how to edit. @harryjackson1221 — That may be something we can get done as a WCEU thing too, this would be an easy win.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? None!

Anything New

@miker

  • First:  https://trello.com/c/TXEGBeYV/153-create-a-store-copy-and-wireframe
    • The create a blog page is done in terms of copy and is now with the design.  The create a website is blocked pending a redesign.
    • So the next focus should be the Create a Store page, now that the GC has signed off on the format, and what they want that page to be.
    • So for Create a Store, I am hoping somebody wants to step up and take that card, and build the copy for the Create a Store page following the format from the Create a Blog.
    • I got confirmation yesterday that the remaining changes they requested have been accepted.
  • Second:  https://trello.com/c/gE2bEQJR/174-wordpressorg-download-page
    • I think this is just a placeholder for now.  This is for the new download page, but we are waiting on Josepha to provide a draft or mockup that was worked on previously.
  • Third:  What is the process for launching surveys?  We have a card for the first survey and a playbook for running them.  Now there are some other requests, but we are not sure of the process to actually launch them.

@gidgey:

  • We launched our first survey by @mcdwayne going to people at WCATL and just asking them to fill it out.
  • We have done polls in the past and are using Google Forms now to collect entries for case studies.

@abhanonstopnews:

  • There is some support from PollDaddy for WordPress so may be worth looking at that. May also be worth checking with WordCamp Central on which ones are GDPR-compliant too. SurveyMonkey I have used before and is compliant.

@mcdwayne:

  • I’m open to whatever tool we all have access to for these sorts of things.
  • If we have a polldaddy account we can share throughout the team, like Trello access, then I am for the best tools.

Marketing Team Notes – May 30, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @mcdwayne@maedahbatool@dustinnay, @dushanthi@RachelPage, @bridgetwillard@harryjackson1221, @westcounty.mediaPriscilla BocageVishal Mukadam, @abhanonstopnews, @brenneradams, @miker, @Machielle, @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? The document has been mostly reviewed and revised per the comments made by others. Looks almost ready to be approved. Need a final copy edit pass.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Final copy to be edited.

In Progress

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? @miker — That card is still in the same status. The copy is nearly approved. There are pending changes to one section, but those may already be done. The card is currently being worked by design. I don’t expect it will come back into action for us but would suggest leaving it Needs Approval for now.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? New information has been gained and validated. We have also finally gained some information regarding Web Agencies. Working to complete final deliverables.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with?  Review and editing of Personas once revised. Should be completed in the next 7-10 days.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @miker — Looking at that doc, it seems like there is a lot of copy in it. It looks like this needs some review and feedback? @mcdwayne — This one really needs people who have experience using WP.com and WP.org, if that is you or you know anyone who is already talking about this difference, send them over this way. @bseekins — I just need a few more .com things, and then I can do the .org and boom we’re done, well I mean done for review. @westcounty.media — Many beginners do not realize that there are two versions of WP, and what the constraints and advantages are of the two.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with?@brenneradams will take a look.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @miker — I do not have an update on that today, unfortunately. @cjross is the main one working on that, but we haven’t talked this week. He’s away on holiday.
  • What is at risk?  All is well.
  • What can a new user help with? @Machielle — Last week he said that he didn’t need help but had enough content, just needed to format it. @dushanthi — Yes, last week he talked about editing and submitting it this week.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 was out today, so no meta update there, so let’s go to the individual cards and circle back if there is any further meta discussion on it.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? I just haven’t been able to get to this yet to finish it.  I need to go in and heavily edit the content. I left it as written but broke it up into the required sections. It sounds very technical right now.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? None!
  • Close Marketing Case Study
    • https://trello.com/c/qGqAA6G5/165-closemarketing-case-study
    • Task-lead: @brenneradams
    • What is going well? @Priscilla Bocage — It seems that anybody has touched it since May, 9th.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? @Priscilla Bocage — I’m not available this week, but if next week anybody has touched it, I can try and have a look.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? I wanted to get started on this one, but I saw @harryjackson1221’s latest comment in there, saying the first draft is ready. When I open the attached file though, it looks like it isn’t. It’s just the headers and the original copy.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? I’ll check with Harry outside of the meeting, is that ok? So we can move on for now.

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? This continued at WordCamp Belfast with questions and format also provided to some other WordCamps and MeetUps. During the next three weeks, a further eight interviews are scheduled. We are awaiting video created at WordCamp London for this project.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? This was worked on at two WordCamps during the weekend with updates made to ‘branding’ and amendments made to the section on ’email’ to incorporate the changes introduced by WordCamp Central (these when the draft is complete will need to be verified with WordCamp Central), suggestions were also made on updates to Facebook, Instagram and Flickr due to major changes they have introduced and a query has been raised with the Community team on whether WordCamp social media would fit the definition of ‘charity’.
  • What is at risk? None!
  • What can someone new in Marketing help with? The Marketing group were highlighted throughout the WordCamp Belfast 2018, which was the only WordCamp to take place on #WP15. It was included in the contributor event, the first to take place on the Island of Ireland, and had a group working on it as well as on the joint understanding of marketing and accessibility. It was promoted during the event for video and press-style feature interviews.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? It was wonderful to see additions to this card being made at WordCamps and MeetUps celebrating the WordPress anniversary during the last week. For new people, these suggested items will need to be reviewed and if anyone who is already assisting with this card or would like to start working on it, is welcome to do so. Please DM on slack.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? No updates!
  • What is at risk? Nothing at present.
  • How can a new member help? None!

Marketing Team Notes – May 23, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @cjross

Meeting attended by: @mcdwayne@dustinnay, @dushanthi@RachelPage, @bridgetwillard, @maedahbatool@harryjackson1221, @cjross, @tokyobiyori,@JoshB, @bseekins, @abhanonstopnews, @meher, @brenneradams,

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? Todd has reviewed the document, and it needs to be revised. Due to other work going on, this has kind of slipped through the cracks. I will be sure that Kyleigh and I review this over the next day or so to have it updated.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Review and provide copy edit.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? We have a programme of interviews at WordCamp Belfast starting this Friday and across the weekend. Waiting on the files from the interviews filmed at WordCamp London, and will report back when these are available, and we can start further work on this.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? @brenneradams might be able to record interviews at WC Orange County if needed. Members of the WordPress Marketing team can make a video selfie and send it to wordcampbelfast@gmail.com and include a promo for the marketing team.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The whole document is being worked on at the very first Contributor event in Ireland/ Northern Ireland this Friday. We will be joining people onto Slack and promote the Marketing team.
  • What is at risk? We have questions into WordCamp Central for certain aspects as there are issues with how the WordCamp websites work with the different social media. There is also a new checklist on the WordCamp Central website.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? The team has completed their testing with usertesting.com and has reviewed all the videos and are working to apply the information gained to updating the current Personas. This week, they are conducting live usability testing to validate information gathered. This will be conducted Thursday and Friday and hopefully applied to the Personas next week. @gidgey will assist in final editing.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? No updates are available this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? I have received additional content from members of the marketing team that I will be able to edit this week for submission next week. Big thanks to @Machielle & @dushanthi.
  • What is at risk?  All is well.
  • What can a new user help with? At this time, we have enough content to move forward, so we’re good.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? This card can be moved to stalled/backlog. The GC is considering different approaches for this page, and are waiting for a demo from a designer. This card may be scrapped or re-activated depending on the result of that.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? This copy has been accepted, and this has moved to design. The card is moving to Awaiting Approval.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? This area continues to grow, which is wonderful and a tribute to WP community. At WordCamp Belfast contributor event this Friday, we will have a WordPress.TV and WordPress marketing team group, which will be working further on this card. We will also be promoting it over the weekend.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? The submission has had the editorial reviews performed; I am editing this week.
  • What is at risk? Nothing at present.
  • How can a new member help? This card is currently near completion, no assistance needed right this second.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Menn-Neuralab Case Study
    • https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
    • Task-lead: @brenneradams
    • What is going well? This one needs a few more eyes on it, it is close to being ready but could still use lots of love.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? There are already a few suggestions, but we need to reformat a paragraph or three to get it closer to needing an editorial pass.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Went through and added a bit more suggestions for the copy here, this one is ready for a preliminary editorial pass, though it could use some expansion for some of the sections.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? If you want to help organize some of the copy, this is a great place to get started to see how we are approaching the case studies.

Marketing Team Notes – May 16, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @maedahbatool @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dustinnay @dushanthi @RachelPage @KyleighFitz @vishalmukadam @westcounty.media @miker @abhanonstopnews @bseekins @Machielle @PriscillaBocage

Needs Approval

How to Get Help for WordPress?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? The initial draft is ready and has been submitted for review.
  • How can a new member help? @cjross mentioned that getting help with WordPress is a vast topic. If anything which can be added and it simplifies the process, then it may be continued to expand further.

In Progress

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? No updates at the moment since the task lead could not attend the meeting.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @mcdwayne stated that it looks like some progress has been seriously made. He’s looking forward to official update around the images added
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @bridgetwillard stated that at Raleigh she had suggested that if the audio is bad, can we redeem it? @jenblogs4u suggested a transcription. She’s like; we could do a blog post with a video that is good, and take excerpts from other people in text form. This could especially work with repetitive questions. So, that’s what @miker @cjross Jen and Bridget talked about during our in-person meeting. @cjross updated that it’s going well. New volunteers to provide content are on board, likely to have additional footage by next week. Also, he can still add excerpts from others via text to add content; he has some additional content coming in the next week that he’s excited to add.
  • What is at risk?  Still hoping to have the original Gutenberg testimonials re-uploaded to the drive for use, waiting on word back on that.
  • What can a new user help with? If you are in the industry, consider reaching out to your public facing marketing or products personnel and asking if they would like to contribute a short testimonial. I can provide additional details if needed.

New Page and Menu Ideas on WP Marketing

Trello Link: https://trello.com/c/kRyfPpDK/154-new-page-and-menu-ideas

Task-Lead: @mcdwayne

  • What is going well? No updates, particularly since no significant progress, has been made.
  • What is at risk? @bridgetwillard thinks that the issue is the lack of front-facing publishing. She was pretty surprised at her Developer Meetup on Monday how few people read Make WordPress or even know what a Contributor Day is. We might consider partnering with the Community team on this and make it a grassroots thing.
  • What can someone new in Marketing help with? None!

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? The last update @miker have is that it was being reviewed by the Growth Council.  
  • What is at risk?  It was suggested to move this card to backlog/stalled list, but it was shifted to the Needs Approval list.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? We are moving very close to having a few more docs that can be published, and I have been concentrating on getting those done, but now I am moving to working on one at a time for efficiency.
  • What is at risk? Since this is an ongoing task, nothing is at risk, but I would like to help set up a sprint so we can tackle these as a group if anyone is willing to meet up via Slack / Hangouts outside of the weekly meeting.
  • What can someone new in Marketing help with? There is tons of work needed here; we are taking the copy submitted by agencies, and rewriting it to be published on our blog. This is a great chance to get involved, and these Case Studies have had tons of visibility throughout the WP Community. Feel free to reach out to me, or any of the other tasks lead to the cards to see what you can do to help out.

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • Harry: I have performed a deep dive on this doc this AM, and made a ton of suggestions; I could definitely use another set or three of eyes, and this could be much, much closer to complete. This should be ready by next week at the latest, and I am concentrating my efforts on just this one until it is. There are tons of suggestions to review for @machielle or anyone else who wishes to take a look.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? @chanthaboune tried to tidy up some of those Create a * cards yesterday. @miker did not have much of an update. He did meet with Todd earlier this week, but this part got pre-empted. However, it is in progress, and stuff is happening, but unfortunately can’t be more detailed. Last it was in the hands of Christopher P. He did two sections last week, and is working on the third one today. The next step once the content is complete and approved will the publishing process.  Which will be more complicated in this case, and will probably require more direction. However, there should be a substantial deliverable remaining from this group. Once these are “done,” and the format and template are finalized, there should be more requests coming.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? @abhanonstopnewsuk is waiting for the files from Dan to progress. Interviews planned for WCBelfast next week. Once processed they will be live at WordPress.TV and some on YouTube for WPLDN.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The social media card is set to be reviewed and worked on via the CD at WC Belfast next weekend. WCBELFAST contributor day on 25/5 will have a marketing segment devoted to this paper and answering remaining points. The number of points is being sent to community and organizers slack channels to gain answers from Central. Also, a new checklist has been launched on WordCamp websites which affects this card and work.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well?  The identifying and curating of videos from  WordPress.TV card is going very well, and we have quite a few people now adding items to it as well as submissions coming in. This will be a very useful resource.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Anything New

  • The Onboarding 1 Page PDF has been well received and translated for Italian and Spanish.
  • @bridgetwillard stated that WCEU would be using the English one for CD and @jenblogs4u pinged her today.

Marketing Team Notes – May 9, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @maedahbatool @bridgetwillard @mcdwayne @harryjackson1221 @cjross @dustinnay @dushanthi @RachelPage @KyleighFitz @vishalmukadam @westcounty.media @abhanonstopnews @bseekins @Machielle @PriscillaBocage

Needs Approval

How to Get Help for WordPress?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well: The initial draft is ready and has been submitted for review.
  • How can a new member help: @cjross mentioned that getting help with WordPress is a vast topic. If anything which can be added and it simplifies the process, then it may be continued to expand further.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Waiting for files from Dan Maby. Two further editors have agreed to be available. Video interviews planned at two more WordCamps. Once we have the files, there will be items for support.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? @Dustin Nay and @abhanonstopnewsuk had a meeting this week and have scheduled a fuller review on Friday to go through the queries, changes and fact-checking. @abhanonstopnewsuk will report back on the Trello card following this meeting.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well?  As I have been busy with work, I have not done much with the Personas this week. I do know that information gained from using usertesting.com is being used to validate previous information gained for the personas and a new draft of each persona is currently being written. We have had a meeting regarding the newer drafts soon and at that time I will have more information to provide.
  • What is at risk? Doing an actual remote field study is proving to be difficult due to privacy laws. We are working to find a way to conduct the study without any question regarding these.
  • What can someone new in Marketing help with? I do not have anything right now, but will speak to the rest of the team and see if they need any help with anything.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? Going well for now. Took some screenshots today and uploaded them to the doc/trello and started doing some more writing. Also, looked over some of the suggestions for the .com and did some changes. Let me finish up the .com and then I’ll feel more optimistic to provide with a due date.
  • What is at risk? So far so good just need to keep writing up on the pages. The .com is going to be easy to do the .org I might need some help with it but the notes people have given have helped.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? The format for editing, the existing content has been compiled and remaining content can be easily added.
  • What is at risk? The amount of content, currently we have about 1.5 minutes and I would like to see this increase to 3 minutes of content. I have reached out to @jenblogs4u as well to see if we might be able to recover some of the footage from the WC Nashville that I can incorporate (new audio editing technique can help clean it up)
  • What can a new user help with? If you are in the industry, consider reaching out to your public facing marketing or products personnel and asking if they would like to contribute a short testimonial. I can provide additional details if needed. @machielle is recording video with her team in Utah tomorrow for this project.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? I have received 46 suggestions for videos for this spreadsheet in the last two weeks. If anyone is able to help with reviewing them? This could suit a new person joining the team too and involves having access to WordPress.TV. There are quite a few videos coming in which are not in English, so we should have a separate sub-section in each category to make sure we capture different language videos. This could also highlight translation opportunities.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with?  @dushanthi will help to get through the task and she has been added to the card.

New Page and Menu Ideas on WP Marketing

Trello Link: https://trello.com/c/kRyfPpDK/154-new-page-and-menu-ideas

Task-Lead: @mcdwayne

  • What is going well?  Had a new contributor @Priscilla Bocage join the card and made some suggestions for pages. I have not had much time to devote to adding additional thoughts but will this week after today.  Given an update on the Growth Council direction, this doc might actually be close to ready to turn in.  They were not looking for a lot of info, just a generated list of page ideas. For the last part “Running and Maintaining a Corporate CMS” @Priscilla can try to add some more.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? We have submitted the first draft for review. @Todd Robinson wants us to make some revisions and shorten it. @KyleighFitz and I will be reviewing it later this week to make the changes.
  • What is at risk? Not at this time. I will need to get with Kyleigh. She is more familiar with polldaddy than I am.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? Tons of updates here. We currently have 5 of them as separate cards, and I reviewed the 4 that are in progress this morning.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • Harry: Made some suggestions, we have some really nice copy here, it just needs to be categorized better, with regards to the headings; Needs to be written in the third person, rather than first but that only happens a few times through the copy.
  • Close Marketing Case Study

The next two tasks were discussed together during the meeting since both are inter-related.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? @bridgetwillard just saw in the #council-ops channel that they’re getting the design team to create the look. @mcdwayne had an interesting conversation with Josepha Hayden this week, she is now leading/project managing the Consumer Growth Council, who originally asked for these. I think we can actually move these to do for now, since we turned in something that is being reviewed/reworked by the Council and then will be turned over to the WordPress.org team which is separate from make.wordpress.org editorial teams and process.  Josepha said she will get back to us on these if more is needed and future requests will be a little more defined with deliverables spelled out a bit better.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

 

Contributor Day Onboarding Guide – Spain

This is a consumable PDF handout for to help with onboarding on Contributor Day for the team in Spain.

Bienvenidos y Gracias

Trae tu portátil y no olvides el cargador.

Regístrate para crear una cuenta WordPress.org (https://login.wordpress.org/register)

Hazte una cuenta WordPress Slack.

  • Haz el Login con tu cuenta wordpress.org en este link: https://login.wordpress.org/register
  • Registra la cuenta en Slack a través de este enlace introduciendo tu nombre de usuario de WordPress.org.
  • A ser posible, utiliza el mismo nombre de usuario en Slack y WordPress.org
  • Tras darte de alta en WordPress Slack y por tener una cuenta de WordPress.org, automáticamente se te asignará un correo electrónico del estilo usuario@chat.wordpress.org a tu perfil. Es muy importante en caso de que olvidaras tu contraseña.
  • Busca el canal adecuado y únete.
  • Agradeceremos si subes una foto para que te podamos reconocer.

Es posible que necesites echarle un ojo a la guía de iniciación rápida

Es posible que necesites crear una cuenta de Trello o Asana.

Algunos equipos como el de Diseño o el de Comunidad usan estas aplicaciones para gestionar sus tareas.

– Trello : https://trello.com/signup

– Asana : https://asana.com/es

PDF: https://make.wordpress.org/marketing/files/2018/05/ContributorDay-OnboardingPDF-ES.pdf

#contributor-day

Contributor Day Onboarding Guide – Training Team

Training Team Specific Contributor Day Onboarding GuideContributor Days are awesome. People are excited. Sometimes, though, the excitement is tempered by mild to moderate frustration with getting set up on all of the tools.

The Marketing Team made a generic one but the training team asked for a specific one.

Please feel free to download, email, print (responsibly), etc.

https://make.wordpress.org/marketing/files/2018/05/ContributorDay-OnboardingPDF-Training.pdf

Contributor Day

The Training Team Welcomes & Thanks You!

  • Please bring your laptop and charger.
  • Please register for a WordPress.org Account.
  • Create a WordPress Slack Account.
    • Login with your WordPress.org account on this link: make.wordpress.org/chat/
    • Scroll on that page to “Joining the WordPress team on Slack” and enter your email address.
    • If you can, make your Slack and WordPress.org usernames the same.
    • After you sign up for WordPress Slack, the email associated with your Slack username will be [wporgusername]@chat.wordpress.org. This is important if you forget your password.
    • Find the #training channel and join.
    • Bonus points for uploading a photo and completing your bio so people can recognize you and know a little bit about you.
  • You may need a Trello Account.
    • Our team uses Trello to manage tasks and lesson plans.
    • Sign up: https://trello.com/signup
    • Training Team Board: https://trello.com/b/BsfzszRM/wordpress-training-team-lesson-plan-development
  • You may need a GitHub Account
    • Our team uses GitHub to build our lesson plans.
    • Sign up: https://github.com/join
    • Training Team Organization: https://github.com/wptrainingteam

More information is available on our blog at: make.wordpress.org/training.

#contributor-day

Marketing Team Notes – May 2, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Continue reading

Marketing Team Notes – April 25, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by:   @vishalmukadam

Meeting attended by: @harryjackson1221 @cjross @mcdwayne @maedahbatool @Machielle @bridgetwillard @brenneradams @miker @joe9663 @PriscillaBocage @jenblogs4u @vishalmukadam @dushanthi

Today, we began the meeting by going through the cards on our Trello board

Needs Approval

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker

What is going well?

@miker The good news is that there will be a new contributor coming on to this card, as well as Create a Blog.  This should help to revise the copy to align with the GC.

I am adding the update to the card now.  I think this card needs to be taken out of Needs Approval, and put back to in progress.

What is at risk?  

@miker

At this point, this card should be considered blocked pending additional direction.

The update is that they are having a new voice take a crack at it.  The feedback I got is that it is “close” but still not quite there.

What can someone new in Marketing help with?

@miker said one of the senior copywriter is going to help with this, so needs to put him on trello board.

@joe9663 added some copy to the sections for creating a website in a subdirectory and subdomain.  Waiting on feedback for GC

Notes:

Marketing team is still working on this task and trello card is on it, waiting for feedback from the Growth Council. Continue reading

Contributor Day Benvenuto e Grazie

I Contributor Days sono fantastici. Le persone sono eccitate. A volte, tuttavia, l’eccitazione è attenuata da una moderata frustrazione per l’impostazione di tutti gli strumenti. Con il feedback del nostro team e di altri, abbiamo deciso di prendere una certa iniziativa e creare una guida per l’onboarding di Contributor Day.

Questa immagine mostra la documentazione in formato PDF consumabile per aiutare con l'onboarding per i giorni di contribuzione in italiano.

Questa immagine mostra la documentazione in formato PDF consumabile per aiutare con l’onboarding per i giorni di contribuzione in italiano.

Contributor Day Benvenuto e Grazie

  • Porta con te il computer portatile ed il cavo per la ricarica.
  • Registra un account su WordPress.org
  • Crea un account su wordpress.slack.com
  • Fai login con il tuo account di wordpress.org su make.wordpress.org/chat
  • A quella pagina cerca ‘Joining the WordPress team on Slack’ ed inserisci il tuo indirizzo email
  • Se puoi, fai in modo che il tuo username di Slack e di WordPress.org siano gli stessi
  • Dopo aver fatto login su wordpress.slack.com, la email associata al tuo username di Slack sarà: [wporgusername]@chat.wordpress.org. Questa informazione è importante nel caso tu dimenticassi la password di wordpress.slack.com.
  • Cerca i canali che ti interessano ed entra.
  • E’ preferibile completare il proprio profilo con il tuo nome ed una foto in cui tu sia riconoscibile
  • Potrebbe essere necessario fare riferimento alla Trac Onboarding Guide
    https://make.wordpress.org/core/handbook/tutorials/trac/new-user-quick-start/
  • Potrebbe essere necessario creare un account di Trello.
    Alcuni team, come Design e Marketing, utilizzano Trello per gestire i task
    https://trello.com/signup

Translation by Francesco Di Candia (@francescodicandia).

Scarica il PDF qui.

https://make.wordpress.org/marketing/files/2018/04/ContributorDay-OnboardingPDF-Italian.pdf

#contributor-day