Marketing Team Notes — July 17th, 2019

Today’s Meeting

Meeting Attended By: @miker, @Nicky Krastev, @jenblogs4u, @oglekler, @druvpandya, @harryjackson1221, @Maziar, @MichelleAmes

Notes Taken By: @jenblogs4u

Slack Timestamp

Task Lead Updates

  • @abhanonstopuknews — https://trello.com/c/f4iXxZqb work with subgroups continuing on finalizing sponsors document to go back to community and answering new queries come in at WCEU Contribution Day
  • @abhanonstopuknews — Livestream document https://trello.com/c/cQR962dI – speaking with Leo this evening on how we can involve those interested from last week’s meeting, and they will speak again with Community, WPTV and Training. Thanks, @bseekins we will get you a link this week. The document has moved and we just need to get an updated link from community
  • @abhanonstopuknews — contributor events marketing review meeting and contributor orientation tool next steps promotion: this Had to be postponed from provisional date of 2 July as many unavailable. Can everyone who awaited to be on this meeting please message me with potential dates and their time one (in UTC) and we will get a new date in the next few weeks.
  • @abhanonstopuknews — https://trello.com/c/5Y0pAgJM video recording set up document updated at WCEU: this has gone to WPTV member with some queries. Will advise when comments received
  • @abhanonstopuknews — https://trello.com/c/DkVqaHCN sustainability promotion. This has been sent to WordCamp reps who had items and learnings to add to this from their sustainability efforts
  • @abhanonstopuknews — post WCEU contribution day updates from teams: @siobhanseija and @yvettesonneveld could I please have your updates to add to the information shared on the marketing table. This is to go with updates from all teams at the event.
  • @miker — discussed handbook card and @harryjackson1221 suggested it may be an old task. Is removal needed? https://trello.com/c/XWw56dz7/268-alter-handbook-for-group-guidelines

New Business

X-post: Updates to the WordPress User & Developer Survey

X-comment from +make.wordpress.org/updates: Comment on Updates to the WordPress User & Developer Survey

Marketing Team Notes — July 3rd, 2019

Today’s Meeting

Meeting Attended By: @bseekins, @siobhanseija, @NickyKrastev, @maedahbatool, @yvettesonneveld, @RebeccaShultz, @OlgaGleckler, @harryjackson1221, @miker, @jenblogs4u

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @siobhanseija — I’m happy to see is a few contributors from WCEU in here.
  • @bseekins — I went to JaxWC. I’m hoping to go to the one in Orlando as well it’s always great meeting fellow WP people.

Task Lead Updates

  • @harryjackson1221https://wordpress.slack.com/archives/C0GKJ7TFA/p1562080056337000?thread_ts=1561970337.334200&cid=C0GKJ7TFA This issue came up last week, and I don’t currently know what the status is of the Showcase Redesign Project. I am going to make a card, and we can identify which replacement images we will use, then go from there. Thanks to @jonoalderson for bringing it to our attention! It looks like the goal of this project is to a) remove any entries that are no longer using WP, and b) help pick the images that are displayed on the home page. If this is something anyone is interested in helping with, let me know and we can start getting it knocked out!
  • @siobhanseija — Do you think this should go on the Marketing board or the Showcase one we created? I’m not sure on the status either, not sure who it’s with now. Joost is on vacation and will be for a while. I’ll pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @hedgefield, see if he knows more!
  • @jonoalderson — We had a change the other day to remove some dead thumbnails from Rosetta sites, and it was an easy one-liner code fix. So, let’s just pick which new ones we want to replace the invalid ones with and open a ticket for that. Then we just need to sort the banner image. @harryjackson1221 I’d say the marketing board!
  • @harryjackson1221https://trello.com/c/SLEePl7T/284-showcase-entries-update. This is what I have so far, we can flesh it out further as we start digging in. First, I am creating a sheet to start listing the featured entries. We already have an idea of some that have moved away from WordPress.
  • @hedgefield — Ah hey! Yeah, the showcase was a bit bogged down because Joost thought we were waiting on Josepha and she was waiting on Joost. I spoke to Tammie at WCEU and she would let Josepha know to move it forward, but I’ll remind them. Ok, Josepha is AFK this week apparently but the design team is on it! Will keep you updated.
  • @siobhanseija@harryjackson1221 I can imagine we need some prep work done in editing/checking the case studies that have been worked on at WCEU, am I right? Maybe some other people could start working on an outreach plan?
  • @harryjackson1221 — Yes, we do need quite a bit of review/editorial work to be handled.
  • @yvettesonneveldhttps://trello.com/c/ZpY2v9Ew. @AliWPFiddlyBits did a great job editing this for WP tone of voice, and @jenblogs4u did a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. check with some minor edits. Topher is happy and I hope this will get posted shortly after Josepha returns from her vacation.
  • @yvettesonneveldhttps://trello.com/c/NLZdbvAH. I have turned the pages with sticky notes into a digital document. Currently, this document contains our definition of Enterprise and an outline of two types of CMO’s. I have attached the google doc to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card so if you have experience selling or marketing to CMO’s of enterprise-sized entities, please check them out and feel free to suggest additional points if something is missing.
  • @siobhanseija — This is something new people could join into, right @yvettesonneveld? If this looks like a project that would interest you, please check this card out.
  • @yvettesonneveld — Yes, totally! We are particularly looking for people with experience working with enterprise-sized businesses for now, but once we start creating content, we’ll have work for anyone who loves writing.
  • @OlgaGleckler — I look like I love, but I didn’t sell to enterprises. A lot to study. I think about things in general: https://drive.google.com/open?id=1w2P1WTQ26-9k7WE3fyVa05kDrC7fp28MBRzaqk1ihvI
  • @yvettesonneveld — Did you write that up, @Olga Gleckler? Nice work! The tricky thing about WordPress is that our users and community members contain so many entirely different groups. And with a limited number of volunteers, we can only to a limited amount of work. So we try to focus on focused projects for focused groups. This is one of them. Please follow along, and we’ll find something you can help out with.

Marketing Team Notes — June 26th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @yvettesonneveld, @makewebbetter, @jenblogs4u, @OlgaGleckler, @miker, @harryjackson1221, @RebeccaShultz, @bseekins

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @miker — We had the first meeting of our revamped Virginia Beach MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. last night! We had 13 people show up, which is outstanding for a first meeting!
  • @yvettesonneveld — I think we have lots of reasons to celebrate contributors day at WCEU. We had a wonderful brainstorm and came up with lots of thoughts for a well-needed buyer persona. CMO of an enterprise sized business. We also brainstormed some content for this buyer persona. Additionally, we created several pieces of content, processed all case studies to the next stage and did lots of work subtitling videos.

Task Lead Updates

  • @yvettesonneveld — WordPress for Corporate Entities (https://trello.com/c/NLZdbvAH). I’ll digitalize our notes later this week. I needed some time off to rest and recover after the weekend. We’d love your help after that.
  • @harryjackson1221 — Unfortunately, since I was not at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. last week, I have no updates. But a lot of work was done on the Case Studies at CD – Great work guys!
  • @abhanonstopuknews — Lots of work went into preparing for WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. @siobhanseija and @yvettesonneveld led the team overall at the event, and let’s give them a big round of applause for that. They will no doubt update the meeting too. We had Marketing team members in other teams too and lots of new people.
  • WCEU will publish a what was achieved at Contributor Day article in the coming two weeks. Siobhan and Yvette, you please send me content for this.
  • The original post on Make Marketing, which was sent to raise awareness and encourage Contributors to the team, can
  • be found at https://make.wordpress.org/marketing/2019/06/14/contribute-to-marketing-at-wceu/
  • The link was emailed to all contributors who had expressed an interest in marketing ahead of the event and appeared on the WCEU website, as well as other Contributor event blogs on Make Marketing.
  • On the marketing areas I led, here is an update:
  • Many interviews were done with WCEU and other teams, and follow up interviews booked.
    The #WCEUPortraits series appears on Twitter, Facebook, and Instagram on the WCEU accounts. Permission was obtained to re-use these for Make Marketing too and most have added quotes, unused, for that purpose.
  • Sponsors document’s additional comments and feedback from sponsors at WCEU, WordCamp London Sponsors Lead, was done. @Breann McDede will be finalizing the work on the day with new Contributor @Hauwa Abashiya in the coming two weeks. All items from the survey to sponsors have now been incorporated. We will take this back to @andreamiddleton in the community to see if she has any further questions and then update the marketing meeting. Excellent work on this from Breann and Hauwa.
  • We also had a number of people working on WPTV and marketing shared items at WCEU including:
  • Encouraging and doing subtitling
  • Identifying marketing videos from WPTV
  • Reviewing and adding to documentation/blog on filming interviews at WordCamps. Will be bringing it back here in a week or two for a second review with the changes.
  • Explored how documentation/guide/ tips on live streaming could be prepared and shared potentially across teams including WordCamp which have experience of this, community, training, marketing, and WPTV. There was a discussion with Rocío Valdivia, in community, for something on this in the WordCamp organizers handbook too as a joint venture with community, marketing, training, WPTV, and WordCamps.
  • I will complete a fuller update on my bits for marketing from WCEU with link to TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card at https://docs.google.com/document/d/1-nIChMJCewns2JBgB55ddLsZs8CLXuvTdV2V9dpRFnA
  • This should help with the minutes too and is easier to follow as you can format and add sections there. I will aim to get this done before the meeting today as I will be traveling later. Look forward to catching up soon and wonderful to have seen so many marketing contributors at WCEU!

Contribute to marketing at WCEU

Could you help spread the word about WordPress and our amazing community? Join the Marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor Day on 20 June 2019. You can also work on the many different tasks in the Contributing Area during the main conference days, 21 and 22 June.

WordCamp Europe Contribution Day 2019

In the Marketing Team, we work on research, blog posts, case studies, videos and a variety of other useful content. We have lots of exciting projects planned for this year’s event in June and are looking forward to meeting all the contributors who have booked.

Join the marketing contributors

The team focuses on marketing WordPress and its community to the wider world and internally to other teams within the project. You can get involved in both one-off or longer term tasks highlighting the amazing aspects of this global, open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. platform and its vibrant community.

We will be bringing a selection of these projects to WordCamp Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., which is one of the biggest WordPress contribution events on the planet. Here are just some of the ways you can get involved.

  • Subtitling or translating WordCamp talks which promote the community or features of the WordPress platform
  • Helping develop the outreach process for gathering case studies of the amazing websites built with WordPress
  • If you enjoy filming and have equipment for that, you can work with our reporting team and WordCamp Europe communications to document the great event that is Contributor Day
  • And there’s so much more! So come join the marketing table, where you will be able to work on something individually or with others

How can you prepare?

Equipment

You will not need fancy hardware to join the marketing table at WCEU. For most projects, all you will need is a laptop and a charger.

If you would like to help with filming video interviews, please bring audio and video equipment and a tripod, if you have them. If you want to work on subtitling videos or just need to focus a bit more, you may want to bring headphones.

Online tools

We use several online tools to work together with WordPressers across the world. If you do not have an existing account, you can save some time by setting up in advance.  

Self study

If you would like to know a bit more about the team or familiarize yourself with content creation guidelines, you can find more in the Marketing Team Handbook.

If you would like to learn how we use Trello, discover more at our First Time Here Trello Board, which works like a tutorial.

What we will be working on

There are several projects you can choose to work on during WCEU’s Contributor Day. Just come along to the marketing table and we will help you pick a task or join one of the sub groups.

Showcase Case studies

The WordPress.org Showcase consists of case studies demonstrating a range of great web solutions made with WordPress. We are in the process of redesigning this area of the website, and there’s lots of tasks available. We have a number of case studies ready to be written or adapted to the new format. We’re also looking to create an outreach plan or program to gather new case studies.

Video campaign

WordPress.tv holds thousands of great videos that we would like to use in marketing. To do so, we need to know which videos can be used for what. Also, these videos need subtitling (and you can help!)

So if you would like to help by reviewing videos to see whether they can be used for marketing, subtitle them, or even translate while subtitling them, we want to hear from you. We have videos selected in a number of different languages and this list is growing every week! You don’t need video experience to help with this task, but headphones will be useful to listen to the recordings.

We also have some great tools and videos to show you how easy subtitling can be.

Profiles of WordPress contributors

Working with the awesome WordCamp Europe community and communications teams, we will be continuing our interview series. The wonderful community profiles encourage new joiners, promote diversity and inclusion, and help make connections. They can show people outside the community how open source works and how they can join in.

Our interviews and write-ups can be in written, audio or video form. Help us tell the story of the project and its people.

Document contributor events

We enjoy sharing news and examples from contributor events. WordCamp Europe’s event with more than 500 attendees is an impressive example of what the community does and what it can achieve. Watch this video of contributor day at WordCamp Europe 2018 .

Covering the highlights of the event is an easy task for those getting started or who have journalistic or filmmaking backgrounds. We want to help capture some of the stories about what happens during the day, what teams are working on, and the experiences of attendees. If you enjoy filming and editing videos, this could be a great way to contribute. We will not have equipment for video or audio available, but you would be welcome to bring items you want to use.

Here are a few interviews from our series working with WordCamps:

Improving how we encourage new members

We are constantly trying to improve our induction and onboarding process to help those new to the team. We are interested in suggestions from those new to the community as well as those joining from other Make WordPress teams. We want to continue to make contributing to the marketing team easier and an enjoyable experience. If you can’t join the team at this year’s WordCamp Europe, come along to one of our weekly meetings on Slack.

Read our feature on why you should consider becoming a contributor and hear from a number of others on their journey with WordPress.

Thanks to @siobhanseija and @yvettesonneveld for their contributions to this post and for leading the team at WCEU’s 2019 Contribution Day, and to @abhanonstopnewsuk for her work on the contributor series. Thanks to @harryjackson1221 for his work on the case studies and showcase. We would also like to thank the WordCamp Europe community and communications team for working with us on a number of contributor promotion items during the last year.

#contributing, #contributor-day, #wceu

Marketing Team Notes — June 12th, 2019

Today’s Meeting

Meeting Attended By: @siobhansejja, @maedahbatool, @harryjackson1221, @rahuldsarker, @yvettesonneveld, @aurooba, @makewebbetter, @ryanbickett, @joelobo, @jenblogs4u, @maziar

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @yvettesonneveld — I’m proud of Siobhan and I making steps in preparing for WCEU!
  • @siobhanseija — Yes, a lot of people have signed up for the marketing table at WCEU! That’s probably because everyone here is so very awesome. @harryjackson1221 has been preparing the Case studies board for WCEU CD as well, which is great.
  • @harryjackson1221 — I got all of the completed ones moved over, and updated this morning!

Task Lead Updates

  • @harryjackson1221 — The Showcase Action Item Meeting: https://trello.com/c/Fca5jGss/20-meeting-notes
  • We would like to change the meeting date/time to ensure everyone that wishes to contribute has the opportunity to make it. The last few meetings, there have only been a few of us, so I want to make sure we are accommodating everyone. Please let us know if you have any suggestions on a time slot!
  • @aurooba — Editing, improving, and cleaning up the Onboarding page: https://trello.com/c/gpfGvvtf
  • I’ve started making progress on this task from the main card: https://trello.com/c/a6oJqp1S. Big thanks to @abhanonstopnewsuk for her comments and additions as well! I’ve also started organizing the Handbook folder in Google Drive to see what else we can move/change/organize for the onboarding section.
  • @rahuldsarker — Just completed my exam yesterday. I will be working on the showcase.
  • @siobhanseija — Awesome @rahuldsarker, you mean on building the Showcase?
  • @rahuldsarker — I was assigned for proofreading and transferring old showcase to the new TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board.
  • @yvettesonneveld@aurooba I hope I didn’t throw you off by moving the folders around earlier today…. I have added a lot of documents that, in my opinion, related to the handbook into the handbook folder as well. If anything I missed or a anything else you can assign me.
  • @aurooba@yvettesonneveld no it was perfect! I’ve been moving around this morning and making some copies of those docs into another subfolder to start making major edits too. I appreciated your moving around!
  • @aurooba — Diversity Speaker Training Marketing: https://trello.com/c/eNghs0YZ
  • I had a meeting with @jillbinder and @andreamiddleton yesterday and we started talking about the marketing director for the group. We’ve identified that we want to market to community organizers and help them not only attend the training to be able to run these workshops, but also provide them with outreach tools to help them run workshops successfully. We’re aiming to have outreach tools ready and available for organizers by the end of August.
  • I’ve been keeping it updated in this Trello task as well as the Trello board the #WPDiversity group has. And it looks like I’ll be leading the overall marketing effort for this group.
  • I’ll be creating all marketing materials inside the Marketing group folder in a subfolder I created for the project and will ask for vetting and checks when things are getting to that point.
  • @siobhanseija — I think I had missed this initiative until now, sorry about that Aurooba. Will read up on it! Thanks for keeping us updated so regularly and making use of the Trello cards.
  • @aurooba — I’ll add some more details to the Trello card as an introduction for anyone who comes in after. Thanks, @siobhanseija!
  • Unfortunately, I won’t be able to attend WCEU. But I do have a doc that I need ideas for if there are folks there who’d be willing to help out! We’re looking for feedback from people on the kinds of outreach tools that can be useful for organizers who want to run the speaker training workshop. Here’s the doc: https://docs.google.com/document/u/1/d/15g5-nvP8P1s2OhixaRdQCVhxRMWqCOCyVWimChjubGU/edit?usp=sharing
  • @yvettesonneveld Would it make sense to have a separate Trello column for the time being, for WCEU? Then we could add a card in there for the above request, just for that. Link in there to the overarching project card. So people can, at a glance, see what they could work on that day. The case studies are in a separate board anyway. I can add a bit of an introduction to the doc as well for those who may work on it, to help them understand what’s needed.
  • @harryjackson1221https://trello.com/c/LLPAjAAG/16-transfer-cards-over-from-wp-marketing-board-for-published-case-studies. This task has been completed. Yay!
  • I have also reworked the card descriptions, and checklists for all Case Studies moved over: https://trello.com/c/GxKsjPMH/18-rework-descriptions-for-case-studies-to-ensure-cohesive-and-reflect-the-new-standards-we-are-looking-for
  • Another win!
  • @yvettesonneveld — We’re WordPress People article series on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/: https://trello.com/c/ZpY2v9Ew
  • We have reached an agreement with Topher DeRosia for featuring some of his HeroPress stories on the news section of WordPress.org. I’m looking for a copywriter, and for this first version, I’m particularly looking for a native speaker (we’ll internationalize this soon, but we’ll need to work out some potential issues first) to edit the original post for WordPress Tone of Voice and to add an intro and outro for context.

New Business

Marketing Team Notes — May 29th, 2019

Today’s Meeting

Meeting Attended By: @siobhansejja, @aurooba, @swinterroth, @makewebbeter, @michelleames, @dhruvpandya, @miker, @harryjackson1221, @webcommsat, @yvettesonneveld, @rbickett, @maedahbatool

Notes Taken By: @aurooba

Slack Timestamp

Task Lead Updates

Showcase Case Studies Updates by @harryjackson1221

Zaib dot ™ Case Study

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing.: https://trello.com/c/QBd0FrYO/17-zaib-dot-%E2%84%A2-case-study

  • @rahuldsarker has requested a peer review on this case study, if you have time, please look it over.
  • @webcommsat volunteered to do a peer review on this case study.

Case Study for Land Trust Alliance by 2 Dogs Media

Trello: https://trello.com/c/Nn1iSkQ7/7-case-study-for-land-trust-alliance-by-2-dogs-media

  • This case study is in the draft phase and needs some help with accepting suggestions and reviewing copy.
  • These tasks are a great way to get started contributing to any newcomers!

Contribution Marketing updates by @webcommsat

References: Contributor Orientation Tool, Contributor Day FAQ Day 1, Contributor Day FAQ Day 2, Contributor Day Glossary

  • @webcommsat thanked everyone for their suggestions in the last few months Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. FAQs and Contributor Orientation Tool being led by WCEU. If anyone is still interested in adding some suggestions on this and seeing how the FAQs can be used more widely as part of communicating and marketing WordCamps, please let @webcommsat know.
  • @michelleames already indicated she wants to be involved with the above.
  • All these resources also co-promote and support the contribution day/ event marketing information the Make WordPress Marketing Team has been involved in developing. @webcommsat will be creating a Trello card for a couple of short tasks related to these areas which would also be an easy place to start for anyone new to the team who has attended a Contributor event.
  • @webcommsat asked @siobhansejja if journalists/ broadcasters / video-editors in the team are coming to WCEU who would be interested in helping with interviews he’s setting up this week jointly between WCEU and the Marketing team.
  • @webcommsat and @michelleames are looking at how they can take this forward from a marketing and communications perspective and continue to involve some of the bigger WordCamps.@michelleames is keen on bringing in WCUS. London was involved this year and WCEU has led on various aspects. WordPress Translation Day was also involved in promoting and gathering data, some of which will be very useful in terms of marketing contributing to WordPress. We also have a willingness to assist a group of marketers based in Japan and India.
  • @webcommsat wants to set up a strategy meeting to discuss how to take the Contributor Day resources forward in the first 10 days of July after WCEU and asked @aurooba @michelleames @siobhanseija for dates/timezones to set up a doodle poll with others as well who are able to help based in Italy, India and the US. @milana_cap will also be invited who is leading the Community team at WCEU.
  • Meeting Topic: Reviewing the feedback on the work already done, identifying the ongoing communication issues, and pulling out suggestions for what marketing messages could be prioritized next and how to cross-use what is already out there.
  • @webcommsat is also maintaining a list for @joostdevalk and sharing this with the Make Community team on the different materials, for when a main signposting home for contributor resources is found. @siobhanseija is also working on various ways of taking marketing forward for contribution events.
  • The next steps for this project would be to look at effective ways of progressing the marketing work we have already done or worked with others on:
  • Contribution days/events.
  • Looking at the data that has come in from the wider promotion/ marketing team input into the ‘Ask me anything’/‘FAQs’
  • Research and feedback to the contributor marketing features, and
  • the marketing feedback which has come in and people may have on resources like the contributor orientation tool, and what this is showing about where new people are getting stuck in understanding how and why they should communicate.
  • This then helps us identify marketing issues and work with other camps, like WCUS, etc and feedback to the community and WCEU, and can make any suggestions more data-focused and responsive to need.

Improve the Marketing Team Onboarding Process updates by @aurooba

Trello: https://trello.com/c/a6oJqp1S/277-improve-the-marketing-team-onboarding-process

  • Task list has been fleshed out with details so if anyone (especially new folks!) want to help out, it should be easy to grab a task and make it a task card. Also, another project that’s great for newcomers!

New Business

Diversity Speaker Training Marketing updates from @yvettesonneveld and @aurooba

  • @jillbinder has asked for the marketing team’s help to spread the word about Diversity Speaker Training, @aurooba is helping out with this and already talking to @jillbinder.
  • @yvettesonneveld asked @aurooba to create a Trello card for this project so the team can help out and make sure the content created matches the WordPress tone of voice.
  • Among the team reps, it’s agreed to always have 2 sets of eyes on content, before anything gets posted. And one of these sets of eyes needs to be a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. for quality assurance.
  • @aurooba will be creating a Trello card and updating it with the progress and ideas @jillbinder and team have already brainstormed.

Marketing Team Notes — May 22nd, 2019

Today’s Meeting

Meeting Attended By: @siobhanseija, @swinterroth, @michelleames, @yvettesonneveld, @dhruvpandya, @makewebbetter, @harryjackson1221, @aurooba, @rahuldsarker, @ndidinkabu, @maedahbatool

Notes Taken By: @michelleames

Slack Timestamp

Celebration/Achievements in the Last Week

  • @harryjackson1221: We are hitting the final stretch for the Showcase action items, and should be working on developing the processes in the coming weeks
  • @maedahbatool: Yayyy… looking forward to it.

Task Lead Updates

  • harryjackson1221: For the WordPress Showcase Redesign Action Team, we met this past Monday and outlined the few remaining tasks we have left to ensure we are up to date when the new design is launched.
    • The design @hedgefield showed off accounts for the current entries, so we will want to also figure out an auditing process for those, as well as an outreach checklist.
    • The following tasks are still incomplete and need attention for anyone that is available and wants to help out.
    • https://trello.com/c/LLPAjAAG/16-transfer-cards-over-from-wp-marketing-board-for-published-case-studies
    • Get published case studies over to the new board to begin reformatting, additional screenshots (New cards)
    • We need a description crafted, and a checklist built for milestones
    • https://trello.com/c/LAZj3XgY/15-build-a-checklist-for-an-outreach-process
    • Build out a checklist for the outreach process – make it a template to be used across all curated content
    • We need a description crafted, and a checklist built for milestones
    • We discussed the current case studies we have awaiting an editorial pass. @michelleameas and @rahuldsarker are going to look at them. These can be found in the Editorial column on the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board. https://trello.com/c/HkCKKbb1/14-style-guide-for-case-studies-in-showcase
    • We need to start a running style guide for Case Studies / Showcase Entries, to help guide newcomers when crafting this content. Is there anyone with experience in doing something like this? We could really use as much input from others as possible, and this is a perfect way to start contributing to the Marketing Team and WordPress!
    • Finally, we also need to rework the directions in the cards for case studies as they are moved over, to reflect the new format as we close in on the redesign. We have decided to cut down the number of headings, combining both Challenges and Difficulties and add a few additional screenshots. This could be done in conjunction with moving the cards over, or as a separate project for anyone interested.
    • Thanks, @michelleames, and @rahuldsarker for their help going over these items on Monday
    • @siobhanseija: @harryjackson1221 yes, we definitely need a process and a style guide for the future of the showcases/case studies!
    • @rahuldsarker: I was checking the case studies in the editorial. But it’s not formatted as per the reference case study. May I make a copy of it and update changes and share the link? Am I supposed to do it?
    • @siobhanseija: I’m not sure about that, would you know Harry?
    • @harryjackson1221: Ahhh, we are working to change that structure. Which specific case study did you have in mind @rahuldsarker?
    • @harryjackson1221: We need to get the descriptions updated too. Sorry about that!
    • @rahuldsarker: The 1st one. Mimimi game one.
    • @siobhanseija: Something was off with that case study if I recall correctly, or another one that had the description of the Mimimi game one
    • @rahuldsarker: Am not sure, I was studying the case study and checking their website to learn more about them
    • @harryjackson1221: Okay, let me look real quick
    • @rahuldsarker: Okay
    • @harryjackson1221: Yeah, we want to combine Challenges and Obstacles together into one
    • @rahuldsarker: May make a copy of it on doc and work on it.
    • @rahuldsarker: I will be very happy to help but you need to guide on how to do and what exactly I need to do.
    • @siobhanseija: Not a problem Rahul! @harryjackson1221, do you have an explanation ready? Otherwise, I can help you through DM later on
    • @harryjackson122: I can help @rahuldsarker
    • @harryjackson1221: What do you think would be the best type of work? Do you have any experience with writing a Style Guide or a Playbook? Or would you be interested in helping get the existing Case Studies moved over to the new Trello board?
    • @rahuldsarker: I would love to start with the case study. Although I don’t know about style guide or playbook writing
    • @harryjackson1221: Okay, I have a standup at work but will reach out to you via DM in about 15 minutes and we can discuss.
    • @rahuldsarker: Sure. No problem
  • @siobhanseija: I don’t think any other cards are active right now (outside of things @abhanonstopnewsuk is working on, who I think is having a well-deserved break and not here right now), am I right? Who has another current card to discuss?
    • @abhanonstopnewsuk: Hello just joining. The new time slot is a clash with work.
  • @Siobhanseija: Sorry about that, Abha! Do you have any cards you’d like to discuss today?
  • @abhanonstopnewsuk: We have some short profiles to write up and complete interviews as part of the WordPress Translation Day followup request.
  • @abhanonstopnewsuk: Until we can speak with Joost on the plugins card, we need to pause work on this. We have had some new volunteers joining last week, and once we can clarify the direction and focus of this post, we can proceed with setting a delivery timescale and allocating tasks. Thanks, @siobhanseija
  • @siobhanseija: Alright, pinging @joostdevalk to see if this is anything he can help with soon. What do you need from Joost, Abha?
  • @abhanonstopnewsuk: All other cards are with relevant teams for input and many reports back after WCEU. These are noted on the cards in Trello.
  • @abhanonstopnewsuk: We need to talk about the direction of the card and the response from plug-ins team. Then depending on what direction Joost wants, we can refocus the task and be clear on its audience, and who will be involved in fact-checking or providing source information relating to pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party developers. There is a resource issue we need to take into account which has an impact on this card. Thanks, Siobhan.

New Business

  • @aurooba: I created a new card after last week’s meeting https://trello.com/c/a6oJqp1S that I’d like to share/talk about!
    • @harryjackson1221: This is something we are constantly thinking about – looking forward to your ideas!
    • @abhanonstopnewsuk: We can link this in well with Contributor Days too @aurooba and find ways of supporting people in the first few weeks after they have come through a contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. route.
    • @aurooba: Definitely!
    • @siobhanseija: Definitely, we should think of different paths that people follow!
    • @aurooba: Thanks @siobhanseija! As a newbie, I’ve been looking over how to get involved with the team. I think coming to the meetings is helpful, but from personal experience, for an introverted person or for someone new at contributing at all, it’s hard when the onboarding docs aren’t as fleshed out. So I’d like to help fix that.
    • @aurooba: I came up with a few different things that are not super hard to do but can help a lot. I also took inspiration from other teams that I checked out (to see how they did it)
    • @maedahbatool: @siobhanseija we can combine it with the ideas we were discussing the other day.
    • @siobhanseija: Great, Aurooba Reshaping/documenting the onboarding process is definitely something that has been on our team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. list, so it’s great that you’ve already collected some info!
    • @harryjackson1221: This is awesome!
    • @aurooba: Yes! I also was thinking that the Get Involved page in the handbook needs to be clearer, which I haven’t yet added to the card. So I’m constantly thinking of more ideas lol. Would love to hear/see the ideas @maedahbatool and @siobhanseija were talking about. I think this could become a fairly extensive card but would be super helpful.
    • @siobhanseija: Thank you, Aurooba! As team reps, we’re now in the process of prioritizing issues that we want to work on process-wise, so this is something we’ll probably get to work on soon.
    • @aurooba: Something that came up in the docs team meeting which I really liked was the idea of coming up with roles that aren’t necessarily official but help describe the kind of contribution you want to make.
    • @abhanonstopnewsuk: Some more responses to this card are at https://wordpress.slack.com/archives/C0GKJ7TFA/p1558534858205400.
    • @aurooba: That could be a very helpful way to guide people in making contributions, as long as we are careful not to imply that you have to fit into one specific role. So my question is then, are we keeping this in the Wish List area, or can I move it and start drafting some docs related to it?
    • @siobhanseija: Agree to Aurooba, it would be great if we have a description of different tasks that you can take upon yourself when you want to help out. @aurooba if you would like to start drafting a doc, that is awesome. I hope we can add our thoughts soon, so we’ll make an awesome doc together.
    • @aurooba: Sweet! I’ll start something up then. (This is a part of the protocol I wasn’t sure about. So really, working on this card is helping me understand better how onboarding could work too).
    • @abhanonstopnewsuk: Do you have access to the Google drive where we save all marketing materials @aurooba?
    • @siobhanseija: Smart thinking @abhanonstopnewsuk!
    • @aurooba: Yes! @yvettesonneveld gave me access last week! I saw an onboarding folder in the metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. section where I’m going to start whipping up some docs.
    • @yvettesonneveld: And, yes, please move it to the In Progress list if you haven’t done that already, @aurooba!
    • @aurooba: yep! moved!
  • @siobhanseija: I have something to discuss as well: Contributor day at WCEU! It’s coming up. @yvettesonneveld and I will be there to lead the tables, but we’d love some input on projects that we can tackle that day.
    • @aurooba: The showcase card moving task could be a good one to start off with for new people who come to the table!
    • @vettesonneveld: It would be nice to have several teams at work, preferably led by people who attend meetings regularly
    • @abhanonstopnewsuk: We have some people who have added themselves to the card as will be there and/or be able to help too, which is great.  https://trello.com/c/sVAAeUE6.  I am a WCEU organizer so will be there for Contributor Day but do not know how much time I will have to work on marketing. In advance, I am preparing:
      • a marketing video sheet for WCEU which you can use
      • we have some feedback we need to complete for the sustainability survey. These will be reviewed in light of the recent WordCamps which have provided input to see what could be done to complete this at WCEU. Many of the people involved in this card from marketing are busy as sponsors or speakers etc at Europe too so may have limited time before then.
      • asked WPTV about one of the cards and if they are able to come back in time, this could be one for someone on marketing to work with the WPTV table at WCEU.
    • @siobhanseija: We can always count on you @abhanonstopnewsuk: Thank you!
  • @aurooba: I have a question. I notice a bunch of cards in the To Do list which is actually broad cards with subtasks that have been converted into cards. Should those cards really be in To Do? I don’t quite understand the protocol there. https://trello.com/c/ZpY2v9Ew is an example.
    • @siobhanseija: You have a keen eye for noticing our to-do’s. Cleaning up the Trello board is also one of the things we need to do asap. So I think we’ll be able to clear that up then, too!
    • @aurooba: I think it’s part of the ‘being new and trying to understand how it all works’ thing. I’ll add cleaning up as a task!
    • @abhanonstopnewsuk: From memory, there were some on the ‘to do’ list which was on hold due to changes with other teams or waiting for their input. We have some broad, overview cards which need to stay for reference too as we do not currently have anywhere else of easily capturing some links, etc. Can we make sure we liaise with the individual task lead or person overseeing the overview card before moving any of those? Some of these are being moved elsewhere and a space put in the google folder. We have been making some progress making the google folder better organized and updating any links to items, as needed.
  • Probably a note for the thread on improving the onboarding process.
    • We do need to capture somewhere in the onboarding process about making sure documents are in the relevant google drive marketing and how to use suggestion mode and some of Google’s editing tools better. This seems to cause a lot of confusion and end up with documents saved on personal drives which people then add comments too, but links getting lost or not saved for future work. All this can help make it easier for people and develop new skills if they are not already familiar with Google Docs and its editing options.
    • @siobhanseija: @abhanonstopnewsuk You are very right! We will make sure that is a clear part of any onboarding documentation. And I agree: we shouldn’t move or alter cards without first checking with the task-lead of that card.
    • @aurooba: Yes definitely! Nothing should be moved without checking with the task lead to making sure first. I can also add a task to clarify and better guide people on how to use Google Drive and everyone can contribute.
    • @abhanonstopnewsuk: Can we add something on working with images please too @aurooba.
    • @aurooba: definitely! I know I personally need that as well since one of the things I want to do is create images for the Trello board itself.
    • @siobhanseija: Abha, we’ll definitely have you somewhere in the checking process if it’s up to me, to see if you’re missing anything
    • @aurooba: I’ve added the tasks into the card.
  • @siobhanseija: Thank you @harryjackson1221, for moving the Showcase project further and further!
  • @siobhanseija: Alright, I’m ready to end the meeting. Thanks again, everyone. See you again next week! And in the meantime, if you have any questions or notes, please just drop them in this channel.

Marketing Team Notes — May 15th, 2019

Today’s Meeting

Meeting Attended By: @yvettesonneveld, @makewebbetter, @swinterroth, @aurooba, @dhruvpandya, @miker, @ndidinkabu, @maedahbatool, @Ryan Bickett, @michelleames, @siobhanseija, @rahuldsarker, @Fadda, @harryjackson1221, @webcommsat,

Notes Taken By: @aurooba

Slack Timestamp

New Person Thread

Celebration/Achievements in the Last Week

  • @siobhanseija: I think Translation Day was a great success! @zetaraffix and @abhanonstopnewsuk put a lot of time and energy into it, so that’s good. I joined in a panel about subtitling videos there, and quite some people were enthusiastic about joining the initiative.
  • @yvettesonneveld: That is awesome to hear! They did an awesome job! And so did you!
  • @maedahbatool: Yes it was a great team effort.
  • @abhanonstopnewsuk The marketing team and many of our campaigns/features and work were featured quite heavily during the campaign and in some of the promotions. Good presence on the organizers’ team too. Go, marketing team!

Task Lead Updates

Showcase Redesign Organization and Requirements

Five for the Future (5ftF) Landing Page Content on WP Marketing

  • Trello Card: https://trello.com/c/666KUIID
  • @miker: There is still no update on this, as the page itself is being designed. Awaiting feedback/next steps, etc. – but for now, this is where it should be

What to do when the worst happens – Crisis communication for pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party developers

  • Trello Card: https://trello.com/c/cTgoVoy4
  • @abhanonstopnewsuk (@webcommsat): once Siobhan, Joost and I can chat about how we progress this card. Will add a link to the thread. Then we will need more people to be involved as three of those who had hoped to be from the marketing team are no longer available due to work commitments. If you have an interest in plugins and have experience of dealing with issues with them, please do consider assisting on this card. We will be having meetings on the slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel and a focused zoom call to bring together specific aspects.
  • @rahuldsarker: What kind of experience is required? Plugin Development experience? I used to a Developer long back. But from last 3.5yrs am fully in management and Digital Marketing.
  • @abhanonstopnewsuk (@webcommsat): Thanks for asking @rahuldsarker. If you were involved in dealing with plugins and how to resolve issues or communicate with plugin developers if a problem arises, this would be really useful. Perhaps we can chat sometime once I have spoken with Siobhan and Yoast.

WordPress Translation Day

  • Trello Card: https://trello.com/c/qUKmTezd
  • @abhanonstopnewsuk (@webcommsat): Detailed update from WordPress Translation Day and subtitling campaigns coming next week after statistics are gathered. There will be specific help from marketing requested for some of the translator short feature stories. These can be quite self-contained and are ideal for people with good editing and writing skills.
  • Those interested were asked to add their name to the thread in the meeting or DM @abhanonstopnewsuk. No one is alone and you’re welcome to volunteer, everyone will be supported.

New Business

Publish a “How to create a WordPress business website” Landing Page on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ on WP Marketing

  • Trello Card: https://trello.com/c/LR0osT3g
  • @miker started a discussion which included @aurooba, @yvettesonneveld, and @abhanonstopnewsuk (@webcommsat) about an issue with an image showing GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/’s review stars in the Plugin Directory (which has already been resolved in Trello), and a question about where the landing page copy lives.
  • As @abhanonstopnewsuk (@webcommsat) explained:
  • We don’t have that link @aurooba and one we have been following up. Once we know where Joe (@joelobo) has got to on the tutorial side or if his availability has changed to work on this, we have another person to link in with and yourself and can see how we take this forward.
  • Yvette, yes I think in terms of the article on its own, this is in the list for publishing on WordPress.org when we have more ability to do this and has featured discussions with Joost. I agree though that having a tutorial sitting alongside it would be a better provider and more useful to newcomers. I am keen that we do use any tutorial work Joe has been working on and if he is at the stage where he needs others to be involved, we can arrange this. I have said I will go back the training team when we know more of where we are with this work, as they would need to help review any tutorial we develop. Hope the above information assists.

Contributions

Several members were looking for tasks they could contribute to and were offered options by  @yvettesonneveld, @miker, and @webcommsat.

WordPress Translation Day 4

Saturday 11 May 2019 – 24-hour marathon for #WPTranslationDay

Participate in person at a local MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. or globally online

Banner for WPTranslationDay 4 - 11 May 19

Be part of translating one of the world’s most popular web platforms into as many languages as possible.

WordPress is a popular choice for developers, writers, business owners, eCommerce platforms and hobbyists. People from many different walks of life continuously add to its development and improvement, resulting in WordPress powering more than 33% of websites **.

Versatility and the vast global team working on it are central to WordPress’ increasing popularity. Translating WordPress in multiple languages helps to make the platform available in many more parts of the world. The Polyglots TeamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/. has played a remarkable role in leading and bringing together this translation work.

** Figures from a report by W3Techs (2019)

WordPress Translation Day 4

On 11 May 2019, this 24-hour event will be aimed at the translation of all things WordPress, from coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. to themes, and from plugins to marketing. Moreover, it will celebrate the achievements of the Make WordPress Polyglots Team and thousands of volunteers worldwide who give their time and skills to make this online platform available in so many countries and languages.

WordPress Translation Day 2019 is the fourth event organized by members of the Polyglots Team to acknowledge the efforts of all those involved in translating the platform’s numerous aspects and features.

Read more about the event on WordPress.org news

Discover the local Meetup events for the 2019 WordPress Translation Day.

Watch the #WPTranslationDay livestream including talks, panel discussions and interviews.

Share your participation in the fourth translation day event with e-badges and banners.

In this feature, thanks to contributors Maedah Batool and Saqib Ameen and we are sharing a quick guide to help explain what is involved in translating WordPress. Abha Thakor and Raffaella Isidori bring you news from #WPTranslationDay and stories from some of the people in the Polyglots Team to inspire you to join in.

Contribute to WordPress through Translation

Maedah (pictured standing) shares her enthusiasm
for open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. with colleagues

Translate and contribute

Maedah Batool, a member of the Make WordPress Marketing Team, has contributed as a translator for three years.

She shares her enthusiasm for the polyglots and encourages others to give it a try. She said: “Most of the time when it comes to contributing to open source software people are under the impression that it is only through code. But I take part through translation, which is a productive way of contributing to open source. Moreover, being a part of this vibrant WordPress community I feel that it is my responsibility that I contribute my part in making WordPress available to my local community and in my native language, Urdu.”

Along with other local groups across the world, Maedah is organizing a Meetup for the global event, collaborating with the Locale Manager. The local event will seek to engage undergraduate college and university students, picking up on their enthusiasm for learning new things.

“What I like the most about these events is the collaborative effort which is being done on a mass level. Moreover, it feels like some sort of celebration, a kind of festival which brings together developers, writers, tech enthusiasts and more, all targeting the same aim,” added Maedah.

Be part of a global festival

Pantip Treerattanapitak, who is a Core and Theme Development Contributor for the WordPress project, is co-organizing a translation event in Thailand. She believes that taking part in translating as part of a global festival and having the opportunity to read materials in a native language can provide the springboard to help people new to WordPress get more involved.

She has seen from her own experience how the translation events can bring people into the community. Pantip joined the Polyglots team in 2016 at the first global event. She said: “My favourite thing is being at a local translation event and knowing that there are people in cities and countries out there doing the same thing. It’s also lovely to see the result from our combined efforts at the end of the day.”

Translation promotes inclusivity

Jeroen Rotty, who contributes to the polyglots, support and documentation teams, is helping to run an event in Belgium. He said: “I think everyone should be able to use the software in their native language.” He had followed the previous editions of the Translation Day event from his home, and inspired by this he reached out to a few Meetup organisers in Antwerp to create an event for it in the city. He said: “I like the inclusiveness of the community. Everyone is welcome to participate and lend a hand to contribute to WordPress Translations.”

Help your local community

Mainul Aion has been involved in the global event and translating into Bengali since 2016. The Translation Day event increased his interest in contributing to the wider project and he is now getting more involved with the Marketing Team too. He said: “I love WordPress and try to help my local community. I want to play a part in translating WordPress to make it even more available for people who are not comfortable using it in English so that they can utilize it to the fullest.”

How to Start Translating WordPress

This short guide has been created by Saqib Ameen, a WordPress developer, and the Locale Manager for the Urdu language. For the past three years, he has been contributing to WordPress and organizing community events. He has successfully led the translation of five major WordPress releases into Urdu. He has also supported many people in getting started with translation.

He said: “I translate because I believe in the open source ecosystem and the fact that we should give back to the community. WordPress changes lives of many (including mine), and it’s our responsibility to give back in everyway possible. That’s why I translate and play my part.”

Translating WordPress can be an easy and straightforward process. Below are a few simple steps from Saqib which you can follow to get started.

Step 1: Create a WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Account

You will need an account on WordPress.org. This helps you connect with others and logs your contributions to the Polyglots Team for a Contributor Badge.

Step 2: Find Your Locale

The next step is to go to https://translate.wordpress.org, the WordPress Translation page and find your locale. WordPress locale codes are defined for languages which you can use in your pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party or theme. Some languages have the same WordPress locale code as their language code, e.g. the Japanese language code as well as the WordPress locale code is “ja”.

However, there are languages which have different locale and language codes. For instance, in the case of Indonesian the language code is “id”, while its WordPress locale code is “id_ID”.

The WordPress Translation page contains a list of all the locales. You can use the search box to quickly locate your locale. For example, in my case, I am navigating to Urdu (ur).

Screenshot of the Locate Your Locale webpage

Step 3: Select the Project

When you navigate to your locale, you will find a list of projects available for translation. It includes different releases of WordPress, Plugins, Themes, MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress., and Apps which you can translate. Select the project you want to translate.

Screenshot of how to select the project

When you go to any of the projects, you will see a dedicated project page. It will contain detailed statistics, a list of contributors, a list of editors, and a list of sub-projects. For example, in the screenshot below I have navigated to the `5.2.x – Development` project. You can pick any of these sub-projects based on its status (like Remaining Strings, Waiting + Fuzzy, etc.) and start contributing to it.

Screenshot of how to choose strings

Step 3: Start Translating

Inside a sub-project, you will find a list of strings in that particular project. You can navigate to untranslated strings using the Untranslated filterFilter Filters are one of the two types of Hooks https://codex.wordpress.org/Plugin_API/Hooks. They provide a way for functions to modify data of other functions. They are the counterpart to Actions. Unlike Actions, filters are meant to work in an isolated manner, and should never have side effects such as affecting global variables and output. on the top. Once you have them, double click any string, add its translation and submit.

When you submit the translation, it goes into waiting categoryCategory The 'category' taxonomy lets you group posts / content together that share a common bond. Categories are pre-defined and broad ranging.. An editor will review the translation and approve or reject it. There are also a few other categories of translation strings which you should know:

  • Warnings: these are translated strings but have a mismatching HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites. tag or an unequal number of sentences. You can either suggest a correct translation or editors can explicitly approve them. They usually marked by a red background.
  • Current: these are the approved translations. They are usually marked by a green background.
  • Fuzzy: these translations need to be reviewed for accuracy. Most of them are taken from the previous versions of the project and might have changed. They are marked by an orange background.

Note that, when you double click any string, you will find the reference of the string on the right side. You can always check references to get context and translate better. Always remember one thing, never do a literal (word by word) translation.

Screenshot of Start Translating

Translation Resources

There are also plenty of resources available if you need any help. You should to get yourself familiarized with them to assist you in your translation work.

  • Translator’s Handbook: an official handbook by the WordPress Polyglots team which contains details about the translation process and how you can get involved
  • Translation Teams: a list of all the translation teams. On the team page for your chosen language, you can view the contributors and editors involved in translation
  • Slack Team: it contains a list of the SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. URLs for all translation teams. Make sure you join them to get in touch with your locale translation team. Let them know when you translate something, need some help, or want to become an editor of your plugin/theme
  • Glossaries and Style Guides: every locale team also builds its own Glossary and Style Guides which helps in the translation process
  • Polyglots Blog: the official blog of WordPress Polyglots. Here you can see all the updates on translation and can make a request as your last resort.

So, what are you waiting for? This is your chance to contribute to WordPress through translation and affecting more than 33% of internet users. Also, you can earn a Contributor Badge for translation which appears on your WordPress.org profile.

If you would like to collaborate with the Polyglots Team you can attend its weekly meetings on Slack in #polyglots channel, every Wednesday at 11:00 UTC and at 15:00 UTC.

Acknowledgements

Thanks to @maedahbatool and @saqibameen, contributing writers to this piece, and for the training guide. Thanks too to writers and editors @abhanonstopnewsuk, @zetaraffix and @siobhanseija.

The WordPress Translation Day event includes a number of marketing team members in its organizing team. This is another example of cross collaboration in the community, and how you can contribute to many aspects of developing and sustaining the platform. To find out more about how to get involved, here are some links.

The teams involved in Making WordPress

Videos on some of the ways you can contribute

Why contributing to WordPress benefits everyone

#gwptd