Marketing to End-Users Subgroup – October 11, 2017

Subgroup Goals

Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Today’s Meeting

Slack Timestamp

We decided to created End-user Personas document and Trello card here.

@miker asked whether we are doing personas similar to what we are doing on other segments (Marketing to Developers). @bridgetwillard guided to the Trello board we have for Marketing to End Users, where we are still building up our activity. @mcdwayne invited contribution to the ongoing effort for personas on the Marketing for Developers Trello Board. @miker offered to work on a doc for end users for the next meeting and get feedback from the group.

We discussed that we may not need personas at this stage for end users. As @skarjune mentioned, they are needed when we have specific marketing or targeting goals.

@harryjackson1221 asked whether users can be categorized as beginner, intermediate, and advanced. @skarjune added that with Gutenberg around, there would be renewed interest from advanced end users.

It was interesting to note a variety of views on how Gutenberg would change things for end users. @vishalmukadam noted it would make things easy for end users. @maedahbatool made a point that we shouldn’t proceed until things are finalized in Gutenberg, the project being a work in progress as of now.

@nagpai (self) suggested using our own stories about what brought us to WordPress to tell end users what they could benefit from. @miker added that adding “security” aspect would help, too. @meher added that mentioning personal experience will help beginners connect better when they relate their own, and gain confidence.

@vishalmukadam suggested that we add a Trello card for End User personas.
@miker suggested we start with 5 personas.

There were interesting ideas around segmentation.

Quoting @newyorkerlaura
“1) small business owner of a local service business like a restaurant, dog groomers or such and
2) New person to blogging: maybe pick a popular social cause like environment or healthy eating.”

Quoting @miker

1) DIY Webmasters (complete newbies who are interested in learning to build their own site
2) Power Users, who don’t understand the technical underpinnings of WordPress, but know how to configure it
3) Designers / Artists – people that understand and are interested in design, especial the look of their site, but are not interested in the technical operation of WordPress
4) Coders / Developers, who may not have any CMS experience, but want something that will handle the user authentication, UI etc
5) Project Oriented – users who don’t know or care what platform they use, but are focused on the specific solutions it can provide”

@harryjackson1221 added interesting points about lower setup costs and the ability to begin free and move to self hosted sites. WordPress dominance in eCommerce which is a gaining segment in small business and even some end users was also noted as a cue.

Attendees : @harryjackson1221 @skarjune @bridgetwillard @mcdwayne
@Afshanadiya @miker @vishalmukadam @meher @dhruvpandya @newyorkerlaura @prathameshp @maedahbatool @sagarprajapati @parth @nagpai @arvindhbaraskar @eliassecchi

Notes taken by: @nagpai

Marketing the Community – October 10, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build!

You can read the whole meeting in Slack here.

Recap of Goals/Scope

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting

Our Trello Board

We decided to add the recipient of the work and where the content will be published (community or marketing) to all of our trello cards along with a due date. Thanks for that suggestion @mcdwayne.

We published “Strategy and content to provide content support for meetups with low content.”  

That being finished, we moved on to the video curation document that @jenblogs4u started; we will work finalizing the copy for it this month.

Attendance: @andreamiddleton @maedahbatool @bridgetwillard @skarjune @mcdwayne @mrahmadawais @harryjackson1221 @vishalmukadam @afshanadiya @gounder @westcounty.media

#marketing-the-community

Marketing to Agencies & Clients – September 27, 2017 Meeting Notes

The Marketing WordPress to Agencies and Clients subgroup focuses on materials and resources for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises.

Slack Timestamp

Notes compiled by @vishalmukadam & @skarjune

No one has been assigned to the “WordPress White Papers – Candidates for Public Domain” To Do item in Trello, and @maedahbatool volunteered to work on that, since she has worked on writing on such topics, and will start up a list in Drive. @mcdwayne reminded the group that we are partnering with Core on an initiative to promote PHP updates.

WordPress-white-papers-candidates-for-public-domain

We discussed the ongoing need for a means of publishing resources, as people are asking about how to get our materials, and we’re being encouraged to make them available. We noted that various teams use handbooks, Drive, or github for materials, and a wiki was also suggested. @vishalmukadam said that a standard Handbook is the best option, since beginners would be able to easily find and access Marketing materials in one place from our home page.

Team decided it’s time to Create a Handbook for Marketing.

@skarjune volunteered to work on getting a standard WordPress.org O2 Handbook structure in place for Marketing, as he’s created content for other Team handbooks.

We also talked about plans to promote future survey drives through the WP Dashboard as a way for outreach.

Case Studies was discussed, we now have 13 submissions, and there are also external case studies that might be suitable for use. Main concern is how to distribute Case Studies, especially in what format, and HTML pages or PDF documents were compared. Both are common standards supported by most browsers and devices. While HTML would be better for mobile devices, PDF would allow for wider distribution apart from WordPress.org. HTML would be easy to edit, but we might want to lock the content to respect the sources for cases to prevent any abuse of our materials.

General consensus is that we could summarize cases with HTML posts in the Handbook, but the best format for distribution of Case Studies would be PDF, to provide for a generic rich content format that can be widely shared and retain WordPress.org Marketing as the source with a proper license for sharing. The analogy of how Infographics travel across the web as PDFs or graphics was given as an example.

More discussion of acquisition, formatting, and distribution of Case Studies is needed.

@skarjune reported that the WordPress Usage Survey has closed and shared some bits of it:

  • 84 Responses were recorded between June 15 and August 28, 2017.
  • 2/3 were from Agency staff
  • 21% had used WP for 10 or more years!
  • 18% are managing over 100 WP sites!
  • 74% said WP was Highly important to their business.
  • 75% were Highly or Very Satisfied with WP
  • Ease of Use was the most important Reason
  • RoadMap was the worst Barrier, but only Somewhat of a barrier.
  • 1/2 the Respondents were at companies with Contributors.
  • The respondents were dedicated WordPress users at high levels with good insights.

He’ll complete formatting the results and share a document in Drive very soon for all Marketing members to review, and we hope to publish the results in the near future.

Meeting attended by: @skarjune @gidgey @maedahbatool @parth @mcdwayne @afshanadiya @westcounty.media @zakkath @tokyobiyori @harryjackson1221 @vishalmukadam @anafransilva

Marketing to Developers – September 20, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Marketing WordPress to Developers

This subgroup focuses on providing development– related information, technical use cases and examples, technical best practices, and in general help developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plug-in developers would also fall in this category.

(Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Today’s Meeting

Slack Timestamp

We decided to work on the Persona Document with the aim to complete. People chose a persona to finish. We gave ourselves the week to complete.

Meeting attended by @mcdwayne, @bridgetwillard, @tlctara, @maedahbatool, @iviolini, @afshanadiya,@ tokyobiyori, @dws122, @zakkath, @skarjune

Marketing to End Users – September 13, 2017 Meeting Notes

Subgroup Goals

Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Today’s Meeting

Slack Timestamp

We decided to finish writing and editing on the PHP 7 Doc that Core requested, which took up the entire meeting time.

@flixos90 said:

Aside: We’re planning to review and discuss the Google doc in a broader scope in next Monday’s #core-php meeting. If anyone of you is interested in joining this discussion, please jump in. Thanks a lot for all the work that you’ve put into this! :heart:

 

Meeting attended by @bridgetwillard, @flixos90, @mcdwayne, @schlessera, @vishalmukadam, @afshanadiya, @parth

Marketing the Community – September 6, 2017, Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build!

You can read the whole meeting in Slack here.

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Our Trello Board

“Strategy and content to provide content support for meetups with low content”. @bridgetwillard started a document at https://docs.google.com/document/d/1bD82-MfQW2pdHZ6SrP9FtvSdhFKIIcluIQv0IgYlR4g/edit#

New suggestions added to our doc about also suggesting ways to make these talks works: ie full presentation, lightning presentation(10 minutes), and superlightning (5 minutes)
open office meetups like Q and A sessions at meetups on free days like sunday or whichever is free to organizers and volunteers.

Categorizing the topics under general categories.

Creating social media plan for WordCamps
Started by @afshanadiya so trello card created here
https://trello.com/c/Z9uQJlQk/11-creating-a-social-media-plan-for-wordcamps

WordCamp marketing accessibility checklist
https://trello.com/c/g8WSQQef/29-wordcamp-marketing-accessibility-checklist
@anafransilva asked to review all the document created by @anafransilva and @alexdenning.
https://docs.google.com/document/d/1zuDF_vVZG0IjsiIoq1GOqNJFcslME3ytQQxwQETa0eg/edit#
https://wordpress.slack.com/archives/C02RP4X03/p1504713800000420

We had some discussion about WordCamp Communication swipe file
https://docs.google.com/document/d/1lakeZ-w-42NAdf3xqKsmIXdGCY99WOuVTxIUp332EZ8/edit#

Attended by @bridgetwillard @prathameshp @afshanadiya @newyorkerlaura @anafransilva @vishalmukadam

Marketing to Agencies & Clients – August 23, 2017 Meeting Notes

The Marketing WordPress to Agencies and Clients subgroup focuses on materials and resources for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises.

Timestamp for Slack

@anafransilva updated us on the Case Study progress:

Here’s how the people who submitted heard about the survey:

2 = WP.org

6 = personal associate/word of mouth

2 = Facebook

2 = Twitter

There’s more work to do.

@mcdwayne said he has been asked “Where will these case studies live?” and “Who will get these case studies?”

@anafransilva

I’d think those answers were provided in both the messages we put out.

But maybe that’s not clear enough right now?

They’ll live in the portfolio – and the .org Marketing team (subgroup Agencies etc) will get them. Do we feel we need/can make this clearer somehow? Maybe in the email/message we send – rather than in another public message?

There are 13 case studies submitted as of 8/23.

The discussion turned to producing a finished case study now and continue collecting data and submissions

@anafransilva:

It looks like most of us are in favour of having a ‘rolling’ deadline (ie; not a deadline) but producing something when we reach X amount of valuable case study submissions – does that sound about right?

@yvettesonneveld

Would it help to reach out to the agencies that submitted with some clarifying questions to see if we can help then mine more nuggets of gold? And if so, who would be the best person to do so? As in to make sure we don’t cross lines / interfere with existing relations?

@anafransilva:

So, with the ideas we’ve put together – our outreach is centred around two key groups:

  • community
  1. WC, meetups, Slack channels
  2. Twitter influencers
  • agency owners directly

There are three tasks that could do with being picked up around this

Community outreach: email WCs & meetups in lieu of contacting Comm team directly.

Last time we spoke, someone had agreed to contact Community team and spread the word (I can’t remember who). In lieu of that there are other smaller bits we can do like spread the message in location-specific Slack channels.

There are lots of us here! All it needs is one message in the ‘general’ channel of a Slack team you have access to, with a brief message about what this is and a link to survey.

Next one, outreach to agency owners. There are 56 in total on the list – we’ve emailed 12.

Email template in Trello card.

Agency Survey Tracker

So, there are lots of other people to email still.

Lastly is emailing Twitter influencers and asking for promotional support: email template available in Trello card.

We were supposed to find a ‘Tweet now’ button for this, but to move this task along, we can forgo that and just email them

@mcdwayne There are 2 larger projects that other teams and Ma.tt have asked us to do, need to get these moving forward somehow:

1) Global WP Translation day

Which ma.tt asked us to work on es.wordpress.org

2) The Core team asked us to create content aimed at the site owner to get them to upgrade to PHP7.

Meeting adjourned early.

Notes taken by @mcdwayne

Attendance : @anafransilva @bridgetwillard @mcdwayne @yvettesonneveld @anafransilva @vishalmukadam @iviolini @maedahbatool @prathameshp

WordPress Marketing Team: Who are We?

The WordPress Project's Marketing Team's vision is to help other WordPress teams communicate with each other, with agencies, with community volunteers, and end-users.

What is our Vision?

To help other WordPress teams communicate with each other, with agencies, with community volunteers, and end-users. Often developers, agencies, and end-users are grouped together and, of course, there is overlap in these personas. The Marketing Team aims to continuously get a feel for how the platform is perceived in the community and how it could be improved.

WordPress is a free and easy-to-use publication platform, developed, maintained, and supported by a warm and welcoming group of volunteers and offers near unlimited options for customization.

Does the WordPress Project need Marketing?

Short answer: yes.

We’re volunteers just like everyone else. Sometimes there are unrealistic expectations put upon us (or any volunteers — Mika Epstein (@Ipstenu) has often written about this from her perspective on the plugin team).

Some of us give an hour a week, some more. Some donate their time to a Contributor Day or two—or three. We move as fast as we can with the volunteers we have. And doing the best we can, we move forward, pressing forward, to help each other and the WordPress Project, from which many of us derive our personal careers.

Who is the Marketing Team?

We are volunteers. We are passionate about WordPress. We work in social media, marketing, analytics. We’re writers. We’re analysts. We’re communicators. We crave data and we love learning about human behavior.

“Like much of the .org community, the marketing team is 100% volunteers, so the projects and things tackled are decided by who shows up to work (and not part of some top-down plan that you’re alluding to).” — Sara Rosso 

Our vision is to create a unified voice in the WordPress ecosystem between volunteers and users.

The Four Subgroups

We have four subgroups: community, agencies, end-users, and developers. Each of those groups has one meeting per month that occurs in the Marketing Slack Channel. One hour once a month is a reasonable commitment.

“With these four subgroups it becomes clear how diverse marketing WordPress is and how it’s important we concentrate efforts in the subgroup which interests and benefits us the most, I expect there to be some overlap between groups, in both interest and efforts. With these four subgroups we can also ask some of the bigger organizations and agencies in WordPress to focus their own contributions & donations in the form of people-time as one of these groups may more closely align with their efforts.” — Sara Rosso

We’ve discussed merging groups and making it one, but for now you can read more about each of the groups here.

How can you get involved?

We welcome all volunteers and we thank you for donating your time.

You can read more about how to get involved here.

What is the Marketing Meeting Schedule?

We meet at 1500 UTC on Wednesdays in the Slack Channel. You can read more about our schedule here.

How do you we run our meetings?

We have four subgroups: community and three based upon personas. Each meets on a specific Wednesday each month and you’re free to join any. All subgroups are open to anyone. You can join any group at any time. All subgroups are moderated and we post notes to the same blog.

You can read more about how we run our Slack meetings here.

How can you earn a marketing badge?

There are two marketing badges, one for team leads and one for contributors. Constant attendance to meetings and/or producing a written document is how you will receive a badge. Bridget (@bridgetwillard on WordPress.org) is keeping a spreadsheet and is in ongoing communication with the meta team. If you need assistance on getting a badge, DM her on slack (@gidgey).

What does the Marketing Team actually do?

We help produce content, campaigns, and strategy to help the WordPress Project overall, Meetup Participation, and gain data to better communicate with agencies, developers, and end-users.

This year (to date), we’ve published:

Marketing to End Users – August 9, 2017 Meeting Notes

Subgroup Goals

Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users of WordPress: Site Owners, Small Business owners, and Content creators / bloggers / contributors. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

This Week’s Meeting:

Slack Timestamp

@vishalmukadam took notes.

Meeting attended by: @bridgetwillard @mcdwayne @vishalmukadam @skarjune @coachbirgit @vitormadeira

#marketing-team

Marketing the Community – August 2, 2017, Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here

Recap of Goals/Scope:

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing.)

Happenings During Today’s Meeting:

Our Trello Board

Recap from Last Month’s Meeting

This week

It would be great if we can focus on these two items:

Global WordPress Translation Day

@coachbirgit brings up, Polyglots team is on it to organize the third Global WordPress Translation Day on 30th, September 2017.

Attendance

The meeting was attended by: @bridgetwillard @jenblogs4u @vishalmukadam @coachbirgit
@newyorkerlaura @sheriebeth @yaycheryl @claudiud @nikolai @kcristiano

Notes taken by @bridgetwillard @vishalmukadam