Marketing WordPress to Developers – January 18 2017 Meeting Notes

The Marketing WordPress to Developers team met for the first time since WordCamp US . We discussed new ideas of ways to better explain the advantages of the WordPress platform for the new developers as well as how can we improve the documentation of the WordPress features in form of case studies and white paper so it can be easily understandable to quick learners.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope: Marketing WordPress to developers: this subgroup focuses on providing development– related information, technical use cases and examples, technical best practices, and in general help developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plug-in developers would also fall in this category. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Projects and priorities suggested

The following topics were shared in the chat. This is not an approved list of projects, just suggestions or places to start! Other suggestions are welcome (please bring them to the next monthly chat).

If a particular suggestion strikes your interest and you have time to work on it, please raise your hand in the comments with a mention about which one so those interested can start coordinating in Slack (in #marketing).

  1. Continue to conduct developer interviews and compile info from WCUS meeting (notes linked here)
  2. Why WordPress for new developers to WordPress, the strengths on WordPress, reasons to use it, how to build custom sites with it. To remove the preconceived ideas that developers might have about WordPress.
  3. How to involve new developers more with WordPress? What information or guides can we provide aside from the Theme & Plugin handbooks? Where should a developer from 0 start?
    1. Getting new developers to use WordPress for site builds.
  4. What kind of interviews do we need to take to promote WordPress to new developers? Interviews can be in form of blog or video?
    1. From developer to developer – detail about the functions & features that lead them to choose WP as their CMS.
    2. Here’s how I use WP.
    3. Migrations – Most new developers are using ready-made systems like Wix, Squarespace, Weebly or a self-hosted CMS. We can find a developer who has migrated from those platform and using WP. We can take their interview and perception of migrating from self hosted to WordPress.
    4. Gathering a list of developers to interview is an idea; a list of results/outcomes is also another idea – what kinds of emotions/results/reasoning do we want the interviews to speak to?
      1. Results: rapid development / time to market.
      2. Tons of existing technology to leverage. Devs don’t have to create everything from scratch. And the technology has been beta tested by a large community.
  5. Case Studies
    1. A template for creating a case study for open sourced technologies.
    2. Case studies showing off technology like WP_API for the integration with different backends and integrations with development setups (js, php api clients).
    3. WordPress still has a reputation as a blog platform to some that are not in the know. Case studies help overcome that.
    4. Educating developers about the option to use WordPress in their software as a backend.

Marketing to End-Users – January 11 2017 Meeting Notes

The Marketing to End-Users team met for the first time since WordCamp US and the completion of the Homepage redesign. We discussed new ideas of ways to better explain the advantages of the WordPress platform for content creators, small-business owners, and other non-developer individuals.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope: Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users, those single-site owners or small business users of WordPress, and content creators and bloggers. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Projects Suggested for the Future

The following topics were shared in the chat. This is not an approved list of projects, just suggestions or places to start! Other suggestions are welcome (please bring them to the next monthly chat).

If a particular suggestion strikes your interest and you have time to work on it, please raise your hand in the comments with a mention about which one so those interested can start coordinating in Slack.

  1. One recurring suggestion was to better utilize https://wordpress.org/news/ on WordPress.org. The question was raised whether people could actually subscribe or receive posts by email.
  2. Publish inspirational stories
  3. Talk about the REST-API – case studies/interviews which focus on the results
  4. Post articles or even videos showing a user creating content in WordPress and then attempting to create the same content in another platform.
  5. Post a series of articles that showcase WordPress as the platform behind mobile apps would be great.
  6. Post articles or web content that highlight the Power, Potential, and People of WordPress. Ex: “WordPress solved this problem for me and now I’m a success”- type articles. Showcasing everyday people and how they came to choose WordPress, what they did with it, and how it low-key changed their life.
  7. We discussed how Open-Source is not well understood to a beginner and the benefits aren’t communicated. We could work on “delivering the importance of WP being open”. Some questions: How do we communicate to end-users? Which aspects will they care about the most? (Open data, switching costs, migrations, moving platforms). Potential action item: look at other OS groups and how they do it.
    • A case study or interview with someone who was locked into (unnamed) platform would be great / user who was burned with a closed platform and then they migrated to WordPress.
    • A story on how the open community has changed people’s lives
  8.  Continued redesign of /features page on WordPress.org
  9. “Why WordPress” for content creators / site owners. Similar to the one we created for enterprise or agency-level, we could create something geared towards bloggers and content creators. This could be a flyer but also a landing page. 
  10. Create a compact nutshell of most recent/helpful information to help you succeed on WordPress. 
  11. The home page could ask a question to determine which segment is visiting, so we can better target developers, enterprise-level, and end-users. 

#end-users, #meeting-notes

Marketing the Community – January 4 2017 Meeting Notes

The Community Marketing team met for the first time after WordCamp US. We reviewed what was left from that previous meeting and brainstormed a number of new suggestions and deliverables to discuss and work towards completing.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope: Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Immediate Priorities and Projects Suggested for the Future

The following were suggested in the chat – these are not a definitive nor finalized list of projects, just suggestions! Other suggestions are welcome (please bring them to the next monthly chat).

If a particular suggestion strikes your interest and you have time to work on it, please raise your hand in the comments with a mention about which one so those interested can start coordinating in Slack.

The first two items were leftover suggestions from WCUS working with the community team. Please refer to the content in this GDoc for that.

  1. Editorial Calendar for WordCamp Central to help promote meetup events – currently unassigned.
  2. Email Newsletter Content for Meetup Organizers – @jenblogs4u will review what’s been created in the document linked above
  3. A collection of videos on what makes a meetup great, for both small and big towns. There may be existing content on WordPress.tv on this subject! We can add these to the Meetup Organizer Handbook. @jenblogs4u will take a look and see what we have.
  4. Marketing templates for local meetups to self-promote: posters, written copy for local community listings, etc
  5. A Foundation-backed online advertising strategy (for the Community) for 2017 – if there’s a solid advertising proposal, it’s possible funds could be allocate for this, but not guaranteed.
    1. @rosso99 notes: “in the open-source way, let’s see what we can do for free, first – we should be using our efforts and ideas to help as many in the community as possible, whether or not they have access to funds. Let’s assume they don’t.”
  6. Testimonials from meetup attendees, talking about the value of these meetups. Can be written, video, audio. @andreamiddleton will look at adding this recommendation to the monthly Organizer email.
  7. A guide with tips on promoting one’s local meetup, such as co-promoting with other relevant local meetups, coworking spaces, other open-source projects. @gidgey started a Google Doc with ideas here.
  8. A “Humans of WordPress” style of promotion – showcasing what WordPress has done for the lives of people who use it, what happens at meetups and WordCamps, etc.
  9. Support for meetups with low content – a list of interesting WordPress.tv talks + blog posts for group discussion, improving and sharing a list of Meetup ideas, or a list of speakers that can Skype in for meetups that have no speakers. @meaganhanes and @andreamiddleton are continuing chats about this.

#community, #meeting-notes

Recommendations & Tips for Running Marketing Subgroup meetings on Slack

Today we had the first subgroup meeting (notes to follow).

Personally I don’t need to lead the meetings – I’d love for those in the subgroup to step up, but will help out to get things started. With that in mind, I thought to share some best practices / recommendations for leading a subgroup meeting for each group to refer to.

  • Decide at the beginning of the meeting who will be responsible for taking and posting notes to make.wordpress.org/marketing after, and a backup person as well.
  • Create a Google doc in your related subfolder in the GDrive shared drive for .org marketing and for that specific document, set Share to “Anyone with the link can edit” so others can help take notes. Share the Gdoc link in the #marketing channel.
  • Post a recap of notes on make.wordpress.org/marketing, with the subgroup title. A list of members present isn’t necessary.
  • Please include a Slack timestamp to the start of the meeting notes for each month in the p2/recap post (similar to https://wordpress.slack.com/archives/marketing/p1483549325000348 ) – just click on the timestamp of the beginning of the meeting and copy that link.
  • Someone who is not taking notes should be a timekeeper to make sure the meeting is moving forward, on task, and aware of time limits.
  • Please use the last 10 minutes of each meeting to wrap up and discuss next steps. Setting some agenda items for next month’s meeting is great, too!

X-post: New Homepage is Launched

X-post from +make.wordpress.org/meta: New Homepage is Launched

X-post: New Homepage Redesign

X-post from +make.wordpress.org/meta: New Homepage Redesign

Marketing Slack meetings schedule – Wednesdays at 17:00 UTC

Now that we have four subgroups, it’s difficult to have just one meeting to cover them all. At WCUS I talked to most of the contributors about having rotating weekly meetings so all four subgroups have their time in Slack each month.

Starting in January and moving forward, let’s meet on Wednesdays at 17:00 UTC, rotating amongst the subgroups. Find your local time zone via Google or World Time Buddy.

Each Wednesday’s meeting will feature a different subgroup:

  • 1st Wednesday – Marketing the Community
  • 2nd Wednesday – Marketing to End-Users
  • 3rd Wednesday – Marketing to Developers
  • 4th Wednesday – Marketing to Agencies and Clients
  • 5th Wednesday (when/if) – no meeting.

So for January, the schedule will be: 

  • January 4 – 1st Wednesday – Marketing the Community
  • January 11 – 2nd Wednesday – Marketing to End-Users
  • January 18 – 3rd Wednesday – Marketing to Developers
  • January 25 – 4th Wednesday – Marketing to Agencies and Clients

and so forth. I’ll post a schedule prior to the upcoming month and subgroups should post agenda items + a link to the Slack backscroll for those who missed the meeting.

I’ll be personally involved in helping lead the end-users subgroup, so I’d love for some volunteers to be present, help drive agenda, and post notes for each of the other subgroup meetings! Speak up in the comments.

WCUS 2016 Contributor Day Notes

We had more than a dozen people gather for WordCamp US Contributor Day in Philly. We broke up pretty immediately into our four subgroups (end-users, developers, clients & agencies, and community) and everyone went to work!

Here are super brief notes for each subgroup. Please read through their docs for more detail (and feel free to leave further comments on this post). I’ve created a .org marketing GDocs folder others can contribute to (should be open to all!), and each subgroup has their own folder. 

I’ll also be following up this post regarding the marketing subgroups schedule moving forward. Each subgroup will have a meeting on a different week of the month, and we’ll nail down the time/dates of each in that post!

Marketing the Community

This team worked directly with the Community team on a few requests including proposing sample editorial content for meetups and WordCamp organizers, as well as some ideas about social media mentions and scheduling up content. Thanks to Bridget Willard, Laura Byrne-Cristiano, Jimmy Pretorious, Jen Miller, Nemanja Aleksic, Justine Pretorious, Marc Benzakein, and Victor M Ramirez.

You can see that work-in-progress in the Marketing the Community subgroup folder.

Marketing to Agencies and Clients

The team decided to pick up where WordCamp Europe 2016’s group left off and start on a Fact Sheet for WordPress for Agencies. They checked out all other CMS for features, created a form they can send out to WordPress agencies to ask for great User cases, and created a concept to guide the visitor to get specific information for them.  Thanks to Pamela Bey, Andy McIlwain, and Alex Frison.

You can see their work-in-progress in the Marketing to Agencies and Clients subgroup folder here.

Marketing to Developers

The team started by reviewing WC Europe 2016 notes and gained insight on developers. They identified key audiences in developer audience subgroups and began creating questions surrounding their decision making process. They also created a few action items for future research and campaigns, including conducting developer interviews if you’d like to help or be interviewed. Thanks to Kelly Heard, Robert Turcs, and Jason Knill.

You can see their work-in-progress in the Marketing to Developers subgroup folder.

Marketing to End-users

The team started with a redesign of the WordPress.org homepage – small task! 🙂 The Download page is getting a redesign, but we wanted to focus on the homepage. @matt also joined and we got a lot of momentum coming up with content blocks, and some designers from the #design group joined in late afternoon to get started on the HTML/CSS to make it happen. The work is now being continued by Mark Uraine on the Design team and some designs should be posted on the make/design p2 moving forward. Thanks to Andrea Zoellner, Matt Mullenweg, Hugo Baeta, Ruth Kalinka, Marius Ghitulescu, Quynh-Mai Nguyen, Fahad Shakeel, Karol K, and Brad Thomason.

You can see the work started in the Marketing to End-users subgroup folder.

Notes from Marketing Meeting July 19th Shortie but…

Notes from Marketing Meeting, July 19th

Shortie, but a goodie.

  • Moving forward, we’ve decided to have separate p2 posts per marketing subgroup each month, where those people interested can congregate.
  • At the end of the month, each subgroup will post a few bullet points to wrap up the previous month + a few for the upcoming month in the next month’s thread.
  • Subgroups can meet in #marketing on Slack and decide their own meeting time as long as they do it in the Marketing channel so others can follow along / it’s searchable & archived.

To make things easier, I’m going to post August’s threads very soon instead of trying to do a truncated July 🙂

Slack archive.

WCEU Contributor Day Notes

At WordCamp Europe we did an exercise around the subgroups to brainstorm some marketing efforts for the future so projects could easily start moving forward.

With these four distinctions we asked people to choose which of these they were most interested in and break into subgroups. I asked each subgroup to come up with 2-3 problems or opportunities facing each group, and then brainstorm some of the tactical things which can be done to address them.

The purpose of framing opportunities and problems the first is so that we don’t get lost in tactical solutions like “a whitepaper” without being able to roll them back up to the bigger picture. Please note that the problems and opportunities which were brainstormed are not definitive nor exhaustive, and I fully expect them to be refined over time and/or changed/added. Same with the tactical items brainstormed; these are not a definitive roadmap and additional suggestions are always welcome. The volunteers who show up consistently to do the work will determine what projects to undertake.

From our four subgroups – please note that the notes are being posted in rough form directly from the groups; No further prioritization, grammar, spelling, or editing has been done 🙂

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