Notes: Marketing Team meeting, 20 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #380
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

  • With the launch of WordPress 6.5 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1, the community showed a lot of excitement
    • High engagement rate of 2.5% (goal was 2.0%)
  • Impressions: 197,036
  • Engagements: 5,545
  • Link clicks: 1,906
  • Engagement Rate: 2.5%

New issues

  • 2024/02/20 Marketing Team meeting and weekly planning Meeting prep #380
  • People of WordPress: Rachel W #378
  • People of WordPress translation listing for contributor days and polyglots #377
  • Update Roadmap page with 2024 goals #373

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • Needs review
  • Cross-team collaboration
    • [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
      • Closed at time of publication
    • [AMPLIFY]: Online monthly Docs Team Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. February 27, 2024 #363
      • Closed at time of publication due to time running out
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • Final draft ready for review
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • Ready for review
  • Project marketing
    • People of WordPress: Rachel W #378
      • Final review before the issue is closed
    • People of WordPress: Estela R #368
      • In progress
    • People of WordPress: Laurence B #367
      • In the beginning stages
    • The Month in WordPress: February 2024 Edition #364
      • Published and ready to close
    • People of WordPress: Rita R-L #326
      • In the beginning stages
    • People of WordPress: Sunita R #261
      • Published with the translation in progress
    • People of WordPress: Anh T #260
      • In progress

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • [Merged] Remove repo specific code of conduct. #376
  • 2024/02/13 Marketing Team meeting and weekly planning Meeting prep #371
  • [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
  • 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Create issue template to Amplify a minor releaseMinor Release A set of releases or versions having the same minor version number may be collectively referred to as .x , for example version 5.2.x to refer to versions 5.2, 5.2.1, 5.2.3, and all other versions in the 5.2 (five dot two) branch of that software. Minor Releases often make improvements to existing features and functionality. #333
  • People of WordPress – Daniel K #156
  • [Moved to Discussion] Create plan for short-form video content on Tiktok #114

Open floor

  • No discussion this week

Next steps

  • Our next meeting is 5 March, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #383

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 13 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #371
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

  • Other than in impressions, all other metrics saw growth
    • High engagement rate of 2.5%
    • People of WordPress campaign saw the most success
  • Impressions: 163,980
  • Engagements: 4,601
  • Link clicks: 1,036
  • Engagement Rate: 2.5%

New issues

  • Update Roadmap page with 2024 goals #373
  • [AMPLIFY]: [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
  • [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
  • People of WordPress: Estela R #368
  • People of WordPress: Laurence B #367
  • The Month in WordPress: February 2024 Edition #364

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • People of WordPress: Rita R-L #326
      • In progress.
  • Project marketing
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • Final review before the issue is closed
    • Marketing Team Slack onboarding message when you join the channel #355
      • In progress

Closing soon

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • People of WordPress: Rita R-L #366
  • [AMPLIFY]: WordPress is joining forces with Drupal, Joomla, and TYPO3 in the Open Website Alliance #365
  • 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
  • 2024/01/30 Marketing Team meeting and weekly planning Meeting prep #360
  • The Month in WordPress: January 2024 Edition #343

Open floor

Next steps

  • Our next meeting is 20 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #380

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 6 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #362
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

  • 3 unique campaigns ending up in the top 3 performers by engagement, including the:
    • Learn campaign
    • WordPress Development, and
    • a WordPress 6.5 teaser campaign
  • 2,137K new subscribers
    • A continued trend that we have seen during 2024 so far.
  • Impressions: 376,481
  • Engagements: 7,128
  • Link clicks: 2,277
  • Engagement Rate: 1.7%

New issues

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • People of WordPress – Huanyi (Eric) Chuang #104
      • In progress.
    • People of WordPress – Daniel K #156
      • In Progress.
    • People of WordPress: Sunita R #261
      • In the translation phase of the task.
  • Cross-team collaboration
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • In progress.
    • [AMPLIFY]: New Contributor Meetings in Core #361
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
    • Marketing Team Slack onboarding message when you join the channel #355

Closing soon

  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • WordPress Media Outreach #135
  • WordCamp Europe 2023 Marketing Table Contributor Day preparation and organization #218
  • Celebrating Pride Month and WordPress Diversity #240
  • [AMPLIFY]: [WordPress Photo Festival 2024] #358

Open floor

  • A new day and time needs to be selected for the bi-weekly Coffee and Collaboration Sessions.

Next steps

  • Our next meeting is 13 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #371

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 30 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #360
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • Marketing Team Slack onboarding message when you join the channel #355
  • WordPress 6.5 Release Marketing & Communications Plan Overview #356
  • WordPress Creator Connections: Connecting Influencers to Affiliate Programs #357
  • [AMPLIFY]: [WordPress Photo Festival 2024] #358
  • Supporting the WordPress Foundation through a Google Ads Grant #359

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Showcase Guidelines and Content Moderation #221
      • Contributors are needed.
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • In progress and contributors are needed to add their voice.
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #348
      • A table lead is urgently needed. Please comment on this issue if interested.
    • Marketing Team Slack onboarding message when you join the channel #355
      • In progress and contributors are needed.
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • Open for Marketing Team review and contributors are needed.
  • Cross-team collaboration
    • [AMPLIFY]: [WordPress Photo Festival 2024] #358
      • Now complete.
    • Supporting the WordPress Foundation through a Google Ads Grant #359
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • WordPress Creator Connections: Connecting Influencers to Affiliate Programs #357

Closing soon

  • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • Showcase (migrated reference file) #55
  • Request: Learn monthly GA stats report for Training #338
  • [AMPLIFY]: CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement post on Robust revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. #352
  • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353

Open floor

  • No issues or updates were mentioned.

Next steps

  • Our next meeting is 6 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #362

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 23 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #354
  • Attendance:

Team news

  • At least one more person is needed as a table lead for WordCamp Asia this year. If you or someone you know is attending in person and would be interested in being a table lead for the Marketing Team, please nominate yourself or them in a comment on this issue by today.

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • Update Marketing Team guidelines to create exceptions for Project Leadership #347
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #348
  • [AMPLIFY]: CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement post on Robust revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. #352
  • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353
  • Marketing Team Slack onboarding message when you join the channel #355

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Updated to include the elected Team Reps for 2024.
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
    • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
      • A table lead is needed. If you’re interested, please comment on this issue.
  • Cross-team collaboration
    • What is WordPress? #205
      • In progress and more collaboration is needed. Please contribute to this ticket.
    • Request: Learn monthly GA stats report for Training #338
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • People of WordPress: Anh T #260
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • Progress has been made and more updates will be commented in a month’s time.
    • [AMPLIFY]: Core Editor Improvement post on Robust revisions #352
    • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353

Closing soon

  • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • [AMPLIFY]: Mentorship Program Call for Mentors/Mentees #340
  • [AMPLIFY]: Early opportunities to help test 6.5 features #345

Open floor

  • @ninianepress noted:
    • The call for mentors and mentees is open for the Q1 WordPress Mentorship Program. You still have time to sign up to onboard new contributors or sign up to be a mentee and be onboarded. If you’re interested at all, please take a look at the post about it.

Next steps

  • Our next meeting is 30 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #360

Note: This post is backdated to the correct Notes posting date of January 29, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 16 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #346
  • Attendance:

Team news

  • The Make WordPress Marketing Team Reps for 2024 have been voted in.

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • [AMPLIFY]: Early opportunities to help test 6.5 features #345
  • The Month in WordPress: January 2024 Edition #343

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Updated to include the elected Team Reps for 2024.
  • Cross-team collaboration
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • In progress for another update in about a month.
    • Request: Learn monthly GA stats report for Training #338
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • [AMPLIFY]: Early opportunities to help test 6.5 features #345

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240

Recently closed

  • WordPress.org/news post on the Create BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Theme pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party #341

Open floor

  • No new issues we presented this week.

Next steps

  • Our next meeting is 23 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #354

Note: This post is backdated to the correct Notes posting date of January 22, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 9 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #334
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

@laurlittle provided the updates this week as @bjmcsherry was away:

  • We had a good week even with the end of the year and holidays being generally quieter. Considering all that, engagement was still up compared to the previous week, with campaigns from both the 6.4 release and Learn getting traction.
  • Here is a look at the numbers for the week:
    • Impressions: 301,547
    • Engagements: 7,544
    • Link clicks: 2,356
    • Engagement Rate: 2.3%

New issues

  • WordPress.org/news post on the Create BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Theme pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party #341
  • The Month in WordPress: January 2024 Edition #343

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Voting has ended and new team reps will be announced 10 January, 2024.
  • Cross-team collaboration
    • Mentorship Program Participant Spotlight Articles #339
      • Unclear what the status/future of this project will be.
    • Request: Learn monthly GA stats report for Training #338
      • Request accepted and issue was closed as it was completed.
  • Project marketing
    • People of WordPress: Sunita R #261
      • Unclear what the status/future of this issue will be.
    • People of WordPress: Anh T #260
      • Unclear what the status/future of this issue will be.
    • People of WordPress: Ihtisham Z #258
      • Unclear what the status/future of this issue will be.
    • People of WordPress – Huanyi (Eric) Chuang #104
      • Unclear what the status/future of this issue will be.

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240

Recently closed

  • [AMPLIFY]: WordPress.org/news post on Site Editor tools amplification-request #342
  • Promote the Annual MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Survey amplification-request #337
  • [AMPLIFY]: WCEU Call for Sponsors amplification-request #336
  • WordPress.org/news post on Site Editor tools wordpress.org #335
  • The Month in WordPress: December 2023 Edition #329

Open floor

  • From @kafleg:
    • Table leads are needed for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024.

Next steps

  • Our next meeting is 16 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #346

Note: This post is backdated to the correct Notes posting date of January 15, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, 07 November 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

Team News

  • Upcoming WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Montreal, Quebec, Canada /  8 November
  • Coffee & Collaboration Session: Wednesday, 8 November@ 16:00 UTC

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • We had another strong week for WordPress. We are trending up as we get closer to the 6.4 launch around the corner. With solid performances from the WordPress 6.4 pre-launch campaigns (2x) and the Learn campaign, we managed to show some great energy from the community this week. We expect that with the launch of 6.4 coming up, we will again show some really good performances across the week.
    • Here is a look at the numbers for the week:
      • Impressions: 237,625
      • Engagements: 4,985
      • Link clicks: 1,437
      • Engagement Rate: 1.9%

New Issues

  • None today

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion or updates this week.
  • Cross-team collaboration -18 open issues
    • No discussion or updates this week.
  1. Project marketing – 17 open issues
    • Tell WordCamps hosting Contributor Days about the Contribute page/tool #295
      • Comment: this should be easy but somehow it is not. Translation is a factor.
  • People of WordPress – 6 open issues
    • No discussion or updates this week.

Closing Soon

  1. Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  2. Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  3. From Blogs to Blocks campaign #220
  4. Share and help collect #WPPhotos stories #238
  5. Celebrating Pride Month and WordPress Diversity #240
  6. Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently Closed

  1. None

Open Floor

  • Post time-change, should we keep the #marketing meeting at 15:00 UTC? What other contributors are affected by the time change?
  • We need to start Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. elections for 2024. Please let the current team reps know if you have interest in the role.

Next Steps

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, 24 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

Team News

  • We published the meeting notes from last week and hope to keep current with notes and continue to complete past notes.
  • Upcoming WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Mumbai 2023 / 28 October–29 October
    • WordCamp Managua, Nicaragua / 28  October
    • WordCamp San José, Costa Rica / 4 November–5 November (Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Nov 5)
    • WordCamp Madrid / 4 November–5 November
    • WordCamp Montreal, Quebec, Canada /  8 November
  • Coffee & Collaboration Session: Wednesday, 25 October @ 16:00 UTC
    • @sereedmedia and @oglekler discussed ideas for adding content to the WordPress Mobile app:
      • https://github.com/WordPress/Marketing-Team/issues/296
      • https://github.com/WordPress/Marketing-Team/issues/288

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress. After the slight pause in some social activity, we introduced coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. campaigns during the week as we slowly re-introduced social media.
    • We saw the news announcement for the WordPress 6.4 RC1 campaign and the new Showcase section, which we saw good engagement with our audience. This was great excitement for the week, and they shared the good vibes with us.
    • Here is a look at the numbers for the week:
      • Impressions: 266,660
      • Engagements: 5,224
      • Link clicks: 1,922
      • Engagement Rate: 1.9%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion or updates this week.
  • Cross-team collaboration -18 open issues
    • No discussion or updates this week.
  1. Project marketing – 16 open issues
    • No discussion or updates this week.
  • People of WordPress – 6 open issues
    • No discussion or updates this week.

Closing Soon

  1. Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  2. Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  3. From Blogs to Blocks campaign #220
  4. Share and help collect #WPPhotos stories #238
  5. Celebrating Pride Month and WordPress Diversity #240
  6. Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently Closed

  1. New Meeting Notes Format testing #194
  2. Get involved or Contribute tab for the About page — structure and the content #217
  3. Promote Helping to Documentation team with Mobile Apps docs #219
  4. WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  5. People of WordPress – Stefano Cassone #233
  6. Promote the #feature-notifications team’s Notification survey #248
  7. Start Here! New Marketing Team Contributor Issue for WordCamp Kathmandu Contributor Day #294
  8. The Month in WordPress: September 2023 Edition #297

Open Floor

Next Steps

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, 17 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

Team News

  • Proposal that we resume Coffee & Collaboration Sessions, every other Wednesdays @ 16:00 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress but also a slower week. On Wednesday, we paused a few campaigns because of the current world events, hoping to create some space with the current news and our campaigns. Despite this, we actually did have a good week performance-wise with the campaigns that ran Sunday-Tuesday. Both engagements and clicks to the website were improved with a few key campaigns highlighting the WordPress 6.4 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 release as well as the WordPress 6.3.2 release.
    • Here is a look at the numbers for the week:
      • Impressions: 200,768
      • Engagements: 3,942
      • Link clicks: 1,501
      • Engagement Rate: 1.8%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion this week.
  • Cross-team collaboration -17 open issues
    • No discussion this week.
  • Project marketing – 19 open issues
    • No discussion this week.
  • People of WordPress – 7 open issues
    • No discussion this week.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Promote Helping to Documentation team with Mobile Apps docs #219
  • #WP20 From Blogs to Blocks campaign #220
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241
  • Promote the #feature-notifications team’s Notification survey #248
  • Start Here! New Marketing Team Contributor Issue for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #294

Recently Closed

  • None

Open Floor

  • None

Next Steps

#marketing-team, #meeting-notes