Marketing Team Notes – August 15, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @siobhanseija

Meeting attended by: @mcdwayne, @josh b, @harryjackson1221, @gidgey, @dushanthi, @Ben, @maedahbatool, @jenblogs4u, @abhanonstopnews, @Machielle, @westcounty.media, @zetaraffix, @brenneradams, @RachelPage, @jesse.

Before starting: per request of @abhanonstopnews from now on, we add the date after each card title. That makes the notes more accessible to screen readers and the likes.

To Be Publish

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Drafted  – @zetaraffix is working on a featured image now that the brand guidelines are set.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Needs Approval

Menn-Neuralab Case Study

Trello Link: https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study

Task-lead: @brenneradams

  • What is going well? Final paragraph needs some love, and then a final pass or two. @brenneradams added a new hero image during the meeting.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Fairfax Media – Human Made Case Study

Trello Link: https://trello.com/c/R9eBmyKw/161-human-made-case-study

Task Lead: @Machielle

  • What is going well? @harryjackson1221: Ran through edits, reworked the cloudinary API explanation and moved part of it to the results section and now, needs a final pass from @mcdwayne/@gidgey. Changed title to Fairfax Media: Human Made Case Study.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Survey for /Download Page

Trello Linkhttps://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task Lead: @chanthaboune, @miker, @Todd Robinson

  • What is going well?@mcdwayne completely stalled, so I am making an executive decision on moving it to the backlog. Not the happiest of card movements but not dead, not deleted, just stalled.
  • What is at risk?  None!
  • How can a new member help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Editing and subtitling work is progressing. Requests and arrangements for interviews are being set up for WordCamp Brighton this week. Waiting for the next batch of video interviews to be available from the team at WordCamp Belfast. Awaiting video files of interviews done at WordCamp London – these are now time sensitive regarding being able to use some of the material filmed. Request reissued. Thanks to everyone who has made suggestions for interviews, taking part in subtitling or editing, and the new volunteers who have come forward to discuss support for interviews and filming. If anyone who has filming experience and will have a kit with them available at WordCamp Brighton, please make contact.
  • What is at risk? The time-sensitive material on some interviews during WordCamp London.
  • What can someone new in Marketing help with? Subtitling, video filming, and editing, please make contact, and we can chat through options.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Last week’s detailed update with proposed timescales is still valid: Waiting on confirmations from WordCamp Central and info on new features. More detailed info now in from some of the social media channels. Only six main queries raised by organizers remain which is great. It will be ready for a second editorial pass by @gidgey scheduled from 4/9/18 so then onto publication once any changes discussed and made. So third week of September if this fits the publication schedule.
  • What is at risk? None!
  • What can someone new in Marketing help with? Some basic photo editing required to go with the examples in this document.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? Rachel has been working on this but has been unable to write a blog post at this time, and is looking for assistance. Abha offered to help, and Bridget will keep an eye on the content.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? We are receiving more non-English video suggestions. If you have can assist with this, please contact me. I will be putting together a list of possible marketing people who could help review material in specific languages.
    Thank you to all the new marketing team members who have joined this task in the last few weeks. If you have previously been involved and would like some more videos to review, please contact me with your preference for language and content area.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? Review material in a specific language. Contact Abha for details.

Launch WordPress.org surveys on WP Marketing

Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • What is going well? @harryjackson1221: Notes say archived, but still in the list? @mcdwayne moved it on 8/15.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? Dwayne spoke to @chanthaboune about this at WCPUB last week. She needs to be pinged for the (minor) changes that need to be made.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPress Survey Brand Standards: Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys

Task Lead: @RachelPage

  • What is going well? @mcdwayne moved to backlog until further communication from Consumer Growth Council occurs.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Include links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org Page

Trello Link: https://trello.com/c/IRCgZU8N/189-include-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? Dwayne discussed this with @chanthaboune. This card needs to be in alignment with Growth Council and Meta, something she can help with. @westcounty.media has pinged her for that. When it’s finished, a Trac ticket should be created for Meta to move forward.
  • What is at risk?  We cannot move it forward, so it’s up to Meta.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija@brenner22

Individual Case Studies – @harryjackson1221: The last 2 are in Needs Approval, should we put this back in To Do while waiting for additional responses? Last response was in March; There are a few others, but IMO they don’t have enough information in them to warrant writing a case study.

Contributor interviews WCEU18 (8/15/18)

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well?  Editing has been done! @Yashwardhan Rana is working on captions now. After that, Dushanthi will review and upload to WordPress.TV.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary (8/15/18)

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead:

  • What is going well? The document needs approval from Bridget; then the old post can be edited.
  • What is at risk?  None!
  • What can someone new in Marketing help with? None!

New Business

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-Lead: @joelobo

@Ben says his colleague Joe has written the first draft and would like some feedback. Bridget will proofread it.

 

#meeting-notes, #wordpress-marketing

Marketing to Developers – November 15, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Marketing WordPress to Developers

This subgroup focuses on providing development–related information, technical use cases and examples, technical best practices, and in general help developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plugin developers would also fall in this category.

Read about the other marketing subgroups in our new handbook we’re building.

Today’s Meeting

As local WordCamps continue to host contributor days or tracks, we’ve noticed a bit of frustration in the onboarding process. We decided to tackle getting on WordPress, Slack, and Trac in the following documents. We’ll write the copy and ping Community.

We decided to write a marketing brief for onboarding to make.wordpress.org which we submitted to meta’s trac.

We also made a Trello card for Navigating Trac, requested from some of the Core folks.

Also, we are finalizing and reviewing the copy for Why WordPress.

We will not meet again before Contributor Day for WCUS, so if you plan to be there, some of these projects are a great place to get started.

Attendance : @maedahbatool @skarjune @mcdwayne @meher @westcountymedia
@bridgetwillard

#meeting-notes

Marketing To Community – November 1, 2017 Meeting Notes

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build!

You can read the whole meeting in Slack here.

Recap of Goals/Scope

Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in our new handbook we’re building.)

Today’s Meeting

As always, we focus on one task at a time. Last month we worked on to the video curation document that @jenblogs4u started and published it today

We also started working on “WCUS Contributor Day 2017” wishlist – the Trello card is here.

Attendance:

@westcountymedia @maedahbatool @bridgetwillard @dhruvpandya @vishakha @sagarprajapati @parth @harryjackson1221 @mcdwayne @jenblogs4u @ronakganatra @skarjune

#meeting-notes

Marketing to Developers – February 15, 2017, Meeting Notes

The Marketing to Developers team met for the second time, following up on ideas generated at the 18th of January 2017 meeting.

You may visit the Marketing channel (here’s the Slack thread for this February 15th meeting), or you may comment on this post.

Recap of Goals/Scope: Marketing WordPress to Developers: this subgroup focuses on helping developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plugin developers would also fall in this category: development related information, technical use cases and examples, technical best practices. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

We also felt it’s important to getting the word out to the rest of the community about the Marketing for Developers subgroup.

Developers Getting Started With WordPress

There are no updates from members on the items from last month’s meeting.

**Sara reminds: The meeting can serve as a working hour for the volunteers – to start making progress.

If any of the volunteers want to start working on Marketing to Developers project ideas, just speak up in the #marketing channel and dedicate the time to it.

The team started two GDocs (all related docs in the Marketing to Developers subgroup folder on GDrive)

  1. Why WordPress (for Developers) – where we noted potential reasons on why developers would use WordPress with their work.  This is a draft for working on the following item: “Why WordPress” for new developers to WordPress, the strengths of WordPress, reasons to use it, how to build custom sites with it. To remove the preconceived ideas that developers might have about WordPress.
  2. How to get started as a Developer – the team agreed that an onboarding guide for developers new to WordPress is necessary. The developers may need to understand what plugins and themes are and how they fit in the WordPress ecosystem, which (documentation/training/other) resources are available and how to use each, and in general an overview of what WordPress is and how to use it in projects.

The subgroup discussed using Trello to start adding notes and collaborate on the ideas instead of making a separate GDoc. @hardeepasrani is going to work on drafting what that could look like and share with the group.

See you at the next monthly meeting – here’s the full schedule of meetings in 2017.

The subgroup will collaborate on the Why WordPress (for Developers) and How to get started as a Developer and follow up on progress in the next monthly meeting.

#developers, #meeting-notes

#developers, #meeting-notes

Marketing to End-users – February 8 2017 Meeting Notes

The Marketing to End-users subgroup met for the second time, following up on ideas generated at the WordCamp US Contributor Day and the initial January 11, 2017 meeting. The Marketing team is open to new contributors, and you may visit the Marketing channel (here’s the Slack thread for this January 11 meeting), and you may comment on this post.

Many project ideas have been generated for marketing to end-users, and we reminded ourselves to focus on single site owners or small business users of WordPress along with content creators and bloggers.

In the meeting, those present determined that the first next step should be to develop an editorial structure for proposing and generating marketing content, before working on how to distribute and share it. Sara @rosso99 said, “We have a lot of ideas, and people need to start tackling things tactically, putting structure / proposals around them.”

We also felt it’s important to identify the end-user personas to target and to craft lists of keywords to accompany them. We should draft sample content to demonstrate the various kinds of content to use. We can also begin to consider how to place content on WordPress blogs, how to invite guest posts, and how to work with some external sites in the WordPress ecosystem.

Recap of Goals/Scope: Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users, those single-site owners or small business users of WordPress, and content creators and bloggers. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

**Sara reminds: If you want to work on any Marketing to End-Users project idea not mentioned here, you just have to speak up, and dedicate time to it.

End-users Editorial Plan

We discussed potential topics, who to target, and where the content could go. Here’s a summary of the types of things that may go into the editorial plan:

  • SEO strategy
    • Target personas
    • Keywords
  • Content
    • User stories
      • Success stories
      • Inspirational stories
      • Video interviews shot at WordCamps
    • Instructional tutorials
    • Community events
    • Content samples
  • Distribution
    • WordPress.org blog
    • WordPress.com blog
    • Other sites in Community & ecosystem
    • Guest posts
    • Newsletter
  • Sharing
    • Social Media
      • wordpress
      • @wordpressdotcom

The subgroup will collaborate on the End-users Editorial Plan and follow up on progress in the next monthly meeting.

See you at the next monthly meeting – here’s the full schedule of meetings in 2017.

#end-users, #meeting-notes

Marketing to End-Users – January 11 2017 Meeting Notes

The Marketing to End-Users team met for the first time since WordCamp US and the completion of the Homepage redesign. We discussed new ideas of ways to better explain the advantages of the WordPress platform for content creators, small-business owners, and other non-developer individuals.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope: Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users, those single-site owners or small business users of WordPress, and content creators and bloggers. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Projects Suggested for the Future

The following topics were shared in the chat. This is not an approved list of projects, just suggestions or places to start! Other suggestions are welcome (please bring them to the next monthly chat).

If a particular suggestion strikes your interest and you have time to work on it, please raise your hand in the comments with a mention about which one so those interested can start coordinating in Slack.

  1. One recurring suggestion was to better utilize https://wordpress.org/news/ on WordPress.org. The question was raised whether people could actually subscribe or receive posts by email.
  2. Publish inspirational stories
  3. Talk about the REST-API – case studies/interviews which focus on the results
  4. Post articles or even videos showing a user creating content in WordPress and then attempting to create the same content in another platform.
  5. Post a series of articles that showcase WordPress as the platform behind mobile apps would be great.
  6. Post articles or web content that highlight the Power, Potential, and People of WordPress. Ex: “WordPress solved this problem for me and now I’m a success”- type articles. Showcasing everyday people and how they came to choose WordPress, what they did with it, and how it low-key changed their life.
  7. We discussed how Open-Source is not well understood to a beginner and the benefits aren’t communicated. We could work on “delivering the importance of WP being open”. Some questions: How do we communicate to end-users? Which aspects will they care about the most? (Open data, switching costs, migrations, moving platforms). Potential action item: look at other OS groups and how they do it.
    • A case study or interview with someone who was locked into (unnamed) platform would be great / user who was burned with a closed platform and then they migrated to WordPress.
    • A story on how the open community has changed people’s lives
  8.  Continued redesign of /features page on WordPress.org
  9. “Why WordPress” for content creators / site owners. Similar to the one we created for enterprise or agency-level, we could create something geared towards bloggers and content creators. This could be a flyer but also a landing page. 
  10. Create a compact nutshell of most recent/helpful information to help you succeed on WordPress. 
  11. The home page could ask a question to determine which segment is visiting, so we can better target developers, enterprise-level, and end-users. 

#end-users, #meeting-notes

Marketing the Community – January 4 2017 Meeting Notes

The Community Marketing team met for the first time after WordCamp US. We reviewed what was left from that previous meeting and brainstormed a number of new suggestions and deliverables to discuss and work towards completing.

If you’re interested in contributing, please have a read through our chat and the items listed below and leave a comment with which you’d like to help build! You can read the whole meeting in Slack here or the recap below.

Recap of Goals/Scope: Marketing the WordPress Community: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)

Immediate Priorities and Projects Suggested for the Future

The following were suggested in the chat – these are not a definitive nor finalized list of projects, just suggestions! Other suggestions are welcome (please bring them to the next monthly chat).

If a particular suggestion strikes your interest and you have time to work on it, please raise your hand in the comments with a mention about which one so those interested can start coordinating in Slack.

The first two items were leftover suggestions from WCUS working with the community team. Please refer to the content in this GDoc for that.

  1. Editorial Calendar for WordCamp Central to help promote meetup events – currently unassigned.
  2. Email Newsletter Content for Meetup Organizers – @jenblogs4u will review what’s been created in the document linked above
  3. A collection of videos on what makes a meetup great, for both small and big towns. There may be existing content on WordPress.tv on this subject! We can add these to the Meetup Organizer Handbook. @jenblogs4u will take a look and see what we have.
  4. Marketing templates for local meetups to self-promote: posters, written copy for local community listings, etc
  5. A Foundation-backed online advertising strategy (for the Community) for 2017 – if there’s a solid advertising proposal, it’s possible funds could be allocate for this, but not guaranteed.
    1. @rosso99 notes: “in the open-source way, let’s see what we can do for free, first – we should be using our efforts and ideas to help as many in the community as possible, whether or not they have access to funds. Let’s assume they don’t.”
  6. Testimonials from meetup attendees, talking about the value of these meetups. Can be written, video, audio. @andreamiddleton will look at adding this recommendation to the monthly Organizer email.
  7. A guide with tips on promoting one’s local meetup, such as co-promoting with other relevant local meetups, coworking spaces, other open-source projects. @gidgey started a Google Doc with ideas here.
  8. A “Humans of WordPress” style of promotion – showcasing what WordPress has done for the lives of people who use it, what happens at meetups and WordCamps, etc.
  9. Support for meetups with low content – a list of interesting WordPress.tv talks + blog posts for group discussion, improving and sharing a list of Meetup ideas, or a list of speakers that can Skype in for meetups that have no speakers. @meaganhanes and @andreamiddleton are continuing chats about this.

#community, #meeting-notes