Agenda Global Marketing Team meeting – 29 July 2020

Diary dates for the w/c 29 July 2020.

The next meeting will take place on Wednesday 29 July 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

Thank you to the Team Reps group and members for their contributions towards this document. If you are reading this on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites.

Agenda

  1. Welcome, attendance, notes (including a review of draft summaries and actions in the Google document).
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  2. Quick peek in our daily lives
  3. A special welcome to new attendees

Task, working groups and team celebration

4. Celebration time – let’s celebrate our WordPress Marketing accomplishment! 
This will be combined with highlights from last week’s collaborations to allow us more time for collaboration work.

Summaries of tasks from the last week

5. Onboarding videos 
These are added to the WordPress Contributor Day Handbook on GitHub when complete. If you can help with these, please contact @webcommsat, @OGlekler or @marks99.
Examples of the video step-by-step guides to set up WordPress.org and Make WordPress Slack accounts.

6. MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. survey promotions and updates
If you are a Meetup organizer, please fill in our survey to help us help you in your marketing.

7. Diverse speaker training working group event promotions
You can help amplify the social media promotions – search using #WPDiversity on the WordCamp on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn.

8. WordPress 5 Marketing and HelpHub update

9. Staying Connected events and activities

Collaborations

10. Collaboration time

  • Marketing the Tide Team – the third session of this collaboration which will be led by @mikerbg and with a member of the Tide Team. We intend to use Google Meet with live captioning, Slack and Google Docs.
  • Video conferencing call for those supporting the Q&A tasks
    15:30 UTC
     (later start than usual for this week only).
    More on our Questions and Answers work to help promote WordPress Releases

Any other business/ awareness of other related Make WordPress tasks

11. AOB
You can also suggest to one of the team reps the day before the meeting if you have an idea for inclusion at a future meeting.

Planning for the week

12. Sub meetings in the forthcoming week.

The meeting will be formally closed at the end of the collaborations session.

Diary dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel, and we are keen to try and help.

Tuesday 28 July 2020 – 14:00 UTC – gathering comments on HelpHub recategorization relating to Q&A and ‘how to’ marketing / communications information. @estelaris from the design team will be with us. Trello card.

Wednesday 29 July 2020, 14:00 UTC – Global WordPress Marketing Team including the third session collaborating on the Tide team promotion.

Wednesday 29 July 2020, 15.30 UTC – meeting for those supporting the 5.5 ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Q&A

Thursday 30 July 2020, 19:30 UTC – Virtual Coffee Break on video conferencing

Monday 3 August 2020 – Planning meetings (times tbc)

Monday 3 August 2020 – 14:00-14:30 UTC – Q&As for developers/ Meetups for WordPress 5.5. Second follow-up meeting, if needed for Q&A and action group: 18:15 UTC.

Wednesday 5 August 2020, 14:00 UTC Global Marketing Team Meeting.
This will be followed by 15:15 UTC meeting on video continuing collaborations relating to the Q&As. 

Thursday 6 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video.

Monday 10 August 2020, (Time tbc) – Q&As and related WordPress 5.5 release.

Wednesday 12 August 2020, 14:00 UTC Global Marketing Team Meeting 
This will be followed by 15:15 UTC meeting on video continuing collaborations/ sub meetings.

Thursday 13 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video.

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open
  • Closing date 31 August 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Wednesday 26 August 2020, 15:30 UTC – fun social quiz for the team, organized by @majaloncar

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meher and promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Useful resources

#marketing-team

#5-5, #new-contributors, #tide

Marketing Team Notes — June 12th, 2019

Today’s Meeting

Meeting Attended By: @siobhansejja, @maedahbatool, @harryjackson1221, @rahuldsarker, @yvettesonneveld, @aurooba, @makewebbetter, @ryanbickett, @joelobo, @jenblogs4u, @maziar

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @yvettesonneveld — I’m proud of Siobhan and I making steps in preparing for WCEU!
  • @siobhanseija — Yes, a lot of people have signed up for the marketing table at WCEU! That’s probably because everyone here is so very awesome. @harryjackson1221 has been preparing the Case studies board for WCEU CD as well, which is great.
  • @harryjackson1221 — I got all of the completed ones moved over, and updated this morning!

Task Lead Updates

  • @harryjackson1221 — The Showcase Action Item Meeting: https://trello.com/c/Fca5jGss/20-meeting-notes
  • We would like to change the meeting date/time to ensure everyone that wishes to contribute has the opportunity to make it. The last few meetings, there have only been a few of us, so I want to make sure we are accommodating everyone. Please let us know if you have any suggestions on a time slot!
  • @aurooba — Editing, improving, and cleaning up the Onboarding page: https://trello.com/c/gpfGvvtf
  • I’ve started making progress on this task from the main card: https://trello.com/c/a6oJqp1S. Big thanks to @abhanonstopnewsuk for her comments and additions as well! I’ve also started organizing the Handbook folder in Google Drive to see what else we can move/change/organize for the onboarding section.
  • @rahuldsarker — Just completed my exam yesterday. I will be working on the showcase.
  • @siobhanseija — Awesome @rahuldsarker, you mean on building the Showcase?
  • @rahuldsarker — I was assigned for proofreading and transferring old showcase to the new TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board.
  • @yvettesonneveld@aurooba I hope I didn’t throw you off by moving the folders around earlier today…. I have added a lot of documents that, in my opinion, related to the handbook into the handbook folder as well. If anything I missed or a anything else you can assign me.
  • @aurooba@yvettesonneveld no it was perfect! I’ve been moving around this morning and making some copies of those docs into another subfolder to start making major edits too. I appreciated your moving around!
  • @aurooba — Diversity Speaker Training Marketing: https://trello.com/c/eNghs0YZ
  • I had a meeting with @jillbinder and @andreamiddleton yesterday and we started talking about the marketing director for the group. We’ve identified that we want to market to community organizers and help them not only attend the training to be able to run these workshops, but also provide them with outreach tools to help them run workshops successfully. We’re aiming to have outreach tools ready and available for organizers by the end of August.
  • I’ve been keeping it updated in this Trello task as well as the Trello board the #WPDiversity group has. And it looks like I’ll be leading the overall marketing effort for this group.
  • I’ll be creating all marketing materials inside the Marketing group folder in a subfolder I created for the project and will ask for vetting and checks when things are getting to that point.
  • @siobhanseija — I think I had missed this initiative until now, sorry about that Aurooba. Will read up on it! Thanks for keeping us updated so regularly and making use of the Trello cards.
  • @aurooba — I’ll add some more details to the Trello card as an introduction for anyone who comes in after. Thanks, @siobhanseija!
  • Unfortunately, I won’t be able to attend WCEU. But I do have a doc that I need ideas for if there are folks there who’d be willing to help out! We’re looking for feedback from people on the kinds of outreach tools that can be useful for organizers who want to run the speaker training workshop. Here’s the doc: https://docs.google.com/document/u/1/d/15g5-nvP8P1s2OhixaRdQCVhxRMWqCOCyVWimChjubGU/edit?usp=sharing
  • @yvettesonneveld Would it make sense to have a separate Trello column for the time being, for WCEU? Then we could add a card in there for the above request, just for that. Link in there to the overarching project card. So people can, at a glance, see what they could work on that day. The case studies are in a separate board anyway. I can add a bit of an introduction to the doc as well for those who may work on it, to help them understand what’s needed.
  • @harryjackson1221https://trello.com/c/LLPAjAAG/16-transfer-cards-over-from-wp-marketing-board-for-published-case-studies. This task has been completed. Yay!
  • I have also reworked the card descriptions, and checklists for all Case Studies moved over: https://trello.com/c/GxKsjPMH/18-rework-descriptions-for-case-studies-to-ensure-cohesive-and-reflect-the-new-standards-we-are-looking-for
  • Another win!
  • @yvettesonneveld — We’re WordPress People article series on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/: https://trello.com/c/ZpY2v9Ew
  • We have reached an agreement with Topher DeRosia for featuring some of his HeroPress stories on the news section of WordPress.org. I’m looking for a copywriter, and for this first version, I’m particularly looking for a native speaker (we’ll internationalize this soon, but we’ll need to work out some potential issues first) to edit the original post for WordPress Tone of Voice and to add an intro and outro for context.

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