Notes – Global Marketing meeting 12 August 2020

Introduction

Publishing for @lmurillom.
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. This is part of our diversity and inclusion support within the team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

@mikerbg, @OGlekler, @lmurillom, @swetabhsuman8, @nalininonstopnewsuk, @maedahbatool, @webcommsat, @nullbyte, @antialiasfactory, @MegPhillips91, @harryjackson1221, @Yashwardhanrana, @carike, @vimes1984, @annezazu, @majaloncar

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group from Friday evening and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @meher for doing last week’s notes. Thanks to @lmurillom for stepping in for this week to cover illness of one of our colleagues.

How can I help?

You can volunteer to help with note-taking for one of the future meetings. We currently have a rota here. Please note that the initial draft is needed by the end of Friday each week.
Action: Contact @lmurillom if you have been in the team for a while and would like to take part with this.

Welcoming New Contributors 

New Attendees welcome thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1597241415440900 

We have new people on our channel and are happy to welcome @Luis @Asia Ryćko-Bożeńska @Davinder Singh Kainth @Taha D @udit mehra @Trish Brumett @Saad Sharif Ahmed @Venkat .
Action: contact @maedahbatool if you would like some help in getting started and to add your name to the next onboarding event list.

Tasks, Working Groups, and Team Celebration

Celebrations

Let’s give a shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • @nalininonstopnewsuk, @webcommsat, @lmurillom, and the marketing team were highlighted by the community team for our work on messaging and marketing of the diverse speaker workshops.  
  • With WordPress 5.5 released last night, we have asked for space in September’s MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. newsletter and Month in WordPress for another promotion of the Online Meetup Marketing survey. We are getting a lot of responses from different organizers about how we can help to market their chapter programs and recruit attendees.
  • The amazing number of hours from @OGlekler, @vimes1984, @nullbyte, @annezazu, and @desrosj for working alongside @webcommsat on the Q&As for the 5.5 release. And to all who have contributed and continue to do so. A big shout out to the WordPress Release Squad too and Marcomms team lead by @marybaum and including marketing team members @webcommsat and @yvettesonneveld
  • @webcommsat (@abhanonstopnewsuk on Slack) is mentioned as a Noteworthy Contributor to the WordPress 5.5 release. She is leading a number of the new communications initiatives including the Question and Answer work and is always highlighting our team.
  • @majaloncar for all her support across the onboarding and marketing tasks
  • A lot of meeting organizers have been in touch with the marketing team and thanked us for our efforts in marketing their meetup chapter and continuing to promote the survey to a larger audience.

Task Updates – deadlines in the next six weeks

Onboarding videos 

Update provided by @OGlekler

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

Thanks to @OGlekler for continuing to help progress this ongoing task. 

Waiting to be published:

  • Norweigan@Martin Owren has completed and will be merged this week.
  • Bangla@technocrews made the captions and we are waiting for GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. to progress
  • Brazilian Portuguese@felipeloureirosantos in progress
  • Italian — in progress
  • Bulgarian —  @mmikov completed the translation, we will check with GTE and then progress.
  • Macedonian –  @Georgij has finished, we will check with GTE and then progress
  • Persian – @antaliasfactory has volunteered for Persian
  • Hindi@rahuldsarker has been working hard but facing some technical issues with rendering the onboarding video, which is being looked at with his colleagues from WordPress.tv. Hopefully, we should get the video out soon.  

How can I help?

If you have a strong presenting voice and can help with doing voiceovers and liaise with your local GTE on translated captions for these screen recording videos, please contact @webcommsat, @OGlekler, or @marks99

Online Meetups Marketing Survey and Social Promos

  1. Survey update provided by @meher  

Trello Card:  https://trello.com/c/oP3Sj8N1 

  • With the focus on WordPress 5.5 released last night, @webcommsat has asked for space in both the September 2020 Meetup newsletter and Month in WordPress for another promotion of the survey.
  • We continue to promote the survey to help the meetup chapters for their events. We have received considerable informal feedback and useful questions relating to promotion opportunities.
  • If you are a Meetup organizer, please fill in our survey to help us help you in your marketing: https://docs.google.com/forms/u/1/d/e/1FAIpQLSc_dzMWFmK7QG_wPp-usOEME7r2ojpR4ScGO3D8jgW9flJurA/viewform 

2. Social media promotion update provided by @lmurillom

Trello Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

  • #OnlineWPMeetup Social promos are currently updated but in danger of falling behind. We are actively recruiting contributors for this task.

How can I help?

HelpHub Recategorization

Update provided by @mikerbg (@miker on Slack)

Trello Card: https://trello.com/c/4jA1zpyB 

  • We had productive collaborations the past two weeks and spent some time looking at how this can impact the strategic SEO for WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/.
  • We have a target of Friday, August 14, to provide consolidated feedback to the HelpHub team. @mikerbg is currently working on that feedback and will share it with the rest of the marketing team soon.

How can I help?

  • If you have feedback, please feel free to contribute to either this Slack thread or as comments on the Trello card or documents (linked on the card).

Diverse Speakers Workshops

Update provided by @Nalini (@nalininonstopnewsuk on Slack), @webcommsat (@abhanonstopnewsuk on Slack) 

Trello Card: https://trello.com/c/eNghs0YZ 

We have been working for weeks with the Diversity Speaker Outreach program led by @jillbinder, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  

  • With the demands of 5.5 release on many of our working groups (thank you to everyone who has worked so hard for weeks from the team and wider), we have some tight deadlines for next week’s events.
  • We are measuring how effective the marketing team is able to be in amplifying and targeting messages.

How can I help?

We need people who are familiar with writing social media for organizations to help and we have some tight deadlines.

Are you experienced at writing social media messages for organizations or campaigns? Come and collaborate on the next batch of social media draft posts. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.

You can also help by amplifying social media promotions. Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

WordPress 5.5 Release Q&As and Promos

Update provided by @meher, @webcommsat 

Trello Card: https://trello.com/c/v5cveanV 

We are working on a pilot project to support the WordPress 5.5 Release. We’ve brought together questions from developer feedback and answered them in a document for each significant feature to be introduced in the WordPress 5.5 release.

  • A big round of applause for all the hard work done by @webcommsat (@abhanonstopnewsuk on Slack), @nullbyte, @vimes1984, @OGlekler, @lmurillom and all the others who have contributed in getting the Q&As for 5.5.
  • The Q&As for Devs are at the final fact-checking stage.
  • We are now working as a priority on 5.5 Q&As for nontech users
  • The Meetup promotions about 5.5 include slides which we are working on. 

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for nontech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you’d like to help.
  • The Meetup promotions regarding the 5.5 release include slides we have been asked for. If anyone else is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) as soon as possible.

Staying Connected events and activities

New shared calendar update: from @webcommsat and @oglekler

Updates on socials from @meher and @nalininonstopnewsuk

  1. Entries for the Poetry Challenge are open. Closing date 31 August 2020, 17:00 UTC. 
  2. We have a Coffee Break on Thursday 20 August 2020, at 19:30 UTC.
  3. Fun social quiz on Wednesday 26 August 2020, 15:30 UTC organized by @majaloncar 
  4. Other dates in the agenda are at https://wp.me/p72A3H-HX 

How can I participate?

  • To find out more about our social activities join the Marketing Channel on Make WordPress Slack.

Collaborations

Diverse Speaker Workshops

Presenter for social media training session: @webcommsat (@abhanonsteopnewsuk on Slack)

Trello Card: https://trello.com/c/eNghs0YZ 

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher
Task:  We’re working with the Diversity Speaker Outreach program, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  We have some tight deadlines for next week’s events and need to finalize the social media messages.

How can I help?

  • We need people who are familiar with writing social media for organizations to help and we have some tight deadlines. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.
  • You can also help by amplifying social media promotions. Search #WPDiversity on the WordCamp on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

Collaboration on 5.5 Q&As 

Presenter: @webcommsat (@abhanonstopnewsuk on Slack)

Trello Card: https://trello.com/c/v5cveanV  

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher

We have a collaboration focusing on Q&As for 5.5 at 15.15 UTC.

Task: We are working on a pilot project to support the WordPress 5.5 Release. We have brought together questions from developer feedback and answered them in a document, and are now looking towards the non-tech end-user Q&As.

  • We are formatting the non-tech user Q&As and linking out to the corresponding final Dev Q&A document.   
  • @OGlekler will co-lead the segmenting the Marketing contributor base, in order to determine how many Devs we have, and specifically what kind of WordPress development they specialize in. This will help us in all upcoming marketing collaborations where Dev input is needed.
  • We need to work on the presentation on 5.5 for Meetups, adding a few items to Nemanja’s PowerPoint, and learning about what other information the Meetups need. Task co-ordinator: @vimes1984

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for non-tech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you would like to help.
  • The Meetup promotions regarding the 5.5 release include slides wHi hi have been requested. If anyone is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler as soon as possible.

Translation Day Mini Event – dzo

Briefing by: @ugyensupport (@Ugyen on Slack)

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalininonstopnewsuk, @meher

Task:

  • @ugyensupport is organizing the mini translation day for the Dzongkha language, locale “dzo”, aiming for it to be in September, but the date to be confirmed.
  • It would be in two parts: 1 hour on a Zoom meeting and 2 hours collaborating on Slack.  
  • For the Dzongkha language, @ugyensupport will find a volunteer to translate, record voice, and merge with the original onboarding video for Slack and Make WordPress. @OGlekler will be available to give guidance on this.
  • We cannot use Translation day graphics to avoid confusion. Instead, we will use graphics that were produced for the Italian mini-event.
  • @MegPhillips91, @lmurillom, @OGlekler, @webcommsat will work on delivering the marketing pack for this event and linking it with other events on the day. Abha is liaising with @nao in Polyglots.
  • @ugyensupport needs to present certain information to be specified additionally before the event and identify new and experienced contributors for interviews(men and women). 
  • @rahuldsarker is planning to have a similar event in India at the same time. This will help to get more impact on social media.
  • Note 1: We need to plan ahead, if we are going to have a 24 hour Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in the autumn/ winter, there may be a second translation event promotion to support the Polyglots teamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/.
  • Note 2: The marketing team does not handle support for Sponsorships for these events. 

How can I help?

Next meeting

Wednesday 19 August 2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you were in the Marketing Team meeting and are unsure of how to get started to contribute to the project, contact @maedahbatool to add your name for the next New Contributors Onboarding meeting, likely to be in mid-September 2020.

Notes – Global Marketing Team Meeting, 5 August 2020

Published for @meher and @lmurillom

Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

@mikerbg, @OGlekler, @lmurillom, @swetabhsuman8, @nalininonstopnewsuk, @maedahbatool, @webcommsat, @nullbyte, @antialiasfactory, @MegPhillips91, @harryjackson1221, @Yashwardhanrana

Meeting notes

An opportunity was given for review of the previous week’s notes in the Google document. Once any suggestions are made, the notes are then added to the Marketing blog.

How can I help?

You can volunteer to be a note taker for one of further meetings. Please note that the initial draft is needed by the end of Friday each week.

Welcoming New Contributors 

New Attendees Welcome Thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1596636610307600 

We have new people on our channel and are happy to welcome @Aditi Sarker, @YashwardhanRana, @TJ Zastrow, @Justinas Kundrotas, @tremidkhar and @joshuase

Tasks, Working Groups, and Team Celebration

1. Celebrations

Let’s give a huge shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • Thanks to @Nalini @webcommsat @meher and Laura! for organising the Online Scavenger Hunt, that took place on 1st August 2020, and thanks to @majaloncar for allowing us to use the Zoom account for the Scavenger Hunt and some of our meetings.
  • Congratulations to the winners of the Online Scavenger Hunt: @aditisarker and @majaloncar 
  • A big round of applause to @webcommsatfor being awarded fellowship of the international CIPR for outstanding contribution to communications, public relations and the profession as a whole, strategic and innovation work, bridging between organizations/ tech and communications and taking into account her work with Make WordPress. Please join us in giving her a shoutout here and on Twitter!

2. Onboarding Videos 

Update provided by @oglekler

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

The editing and synchronising work for these videos is tremendous and a big star of the week goes to @OGlekler for her patience, good spirits, and endurance with getting these to the finish line. These videos are being added to the WordPress Contributor Day Handbook on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/.

Waiting to be published:

  • Norweigan@Martin Owren we are waiting from GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. to approve
  • European Spanish@vimes1984 & @lmurillom ready to publish
  • Bangla — reassigned to @technocrews to make captions
  • Brazilian Portuguese@felipeloureirosantos in progress
  • Italian — in progress
  • Bulgarian — in progress
  • Urdu and Hindi – update needed @rahuldsarker. @swetabhsuman8 will help with Hindi captions

How can I help?

If you can have a strong presenting voice and can help with doing voiceovers and liaise with your local GTE on translated captions for these screen recording videos, please contact @webcommsat, @OGlekler or @marks99

Examples of the step-by-step video guides to help new contributors set up accounts on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Make WordPress Slack are here: https://www.youtube.com/playlist?list=PLCVEqsAbLffcS1Rx-COZ5CZBOmXZJEe6k 

3. Online Meetups and Marketing Survey

Update provided by @meher  

Trello Card:  https://trello.com/c/oP3Sj8N1 

  • With the focus on 5.5 release, we have asked for space in September’s MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. newsletter and Month in WordPress for another promotion of the survey. 
  • We have gathered a lot of informal feedback too and some useful trends. We will pass any non-marketing information to the Community team. 
  • We continue to highlight the survey in a variety of channels. 

How can I help?

4. Online WordPress Meetup social promos

Update provided by @lmurillom on #OnlineWPMeetup

Trello Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

Thank you to @lmurillom for keeping the social promos updated up to 13 August 2020 so that these are available for team members to use.

Encouraging @chaion07 @MegPhillips91 @Michelle Frechette (she/her) @rahuldsarker @technocrews @Swetabh to help in the coming week as they have expressed an interest in this task.

How can I help?

  • If you can help with writing social media posts, please do reach out to @lmurillom.
  • If you don’t have much time or feel you aren’t ready to get involved with other tasks, please collaborate with keeping the Meetup marketing sheet updated. If you have any questions, please reach out to @lmurillom.

Diverse Speakers Workshops

Update provided by @webcommsat 

Trello card: https://trello.com/c/eNghs0YZ 

@webcommsat and @nalininonstopnewsuk have worked with @jillbinder and the Diverse Speaker Training Group on a marketing plan to promote the support available across the year. We have been working on the materials needed to put the plan into action.

  • We will be focusing on getting the Marketing team wider members to utilize the social media packs. 
  • We are measuring how effective the marketing team is able to be in amplifying and targeting messages.

How can I help?

If you have a strong interest in promoting diversity, please join this working group’s next meeting in Slack. Additionally, please use the social media pack for these events because we need wider take-up for promotions from the marketing team. 

You can help amplify social media promotions. Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

Are you experienced at writing social media messages for organizations or campaigns? And keen to support diversity in the WordPress community? Come and join the group working on the next batch of social media draft posts that need to start going out from early next week. If you can help contact @webcommsat  (@abhanonstopnewsuk on Slack) or @lmurillom

Updates from the 5.5 Q&As pilot

Update provided by @webcommsat

Trello Card: https://trello.com/c/v5cveanV 

We are currently working on a pilot project to support the WordPress 5.5 Release. We have been bringing together questions from developer feedback and answering them in a document for each significant feature to be introduced in the forthcoming WordPress 5.5 release.

  • The initial drafts and research are being reviewed/fact-checked 
  • We have had discussions with other teams to help further this planning  
  • @oglekler, @lmurillom, @collinsmbaka have also been working on researching Q&As for non-technical end-users. @MegPhillips91 to help with the dev review
  • @YashwardhanRana volunteered to help – to attend induction

How can I help?

If you would like to get involved and are familiar with WordPress releases or a Dev who could help with this, please reply to this thread on Slack:  https://wordpress.slack.com/archives/C0GKJ7TFA/p1596638259338800 

Please be aware that there has already been significant work into the documents in a tight timescale, and we might not be able to include your ideas at this stage. So please reach out first before you put work into these topics.

Staying Connected events and activities

  1. Entries for the Poetry Challenge are now open. Closing date 31 August 2020, 17:00 UTC. 
  2. We have a Coffee Break on Thursday 13 August 2020, 19:30 UTC.
  3. Fun social quiz on Wednesday 26 August 2020, 15:30 UTC organized by @majaloncar 
  4. Other dates in the agenda are at https://wp.me/p72A3H-HX 

How can I participate?

  • To find out more about our social activities join the Marketing Channel on Make WordPress Slack.

Collaboration on HelpHub

Presenter: @mikerbg (@miker on Slack)

Trello Card: https://trello.com/c/4jA1zpyB 

Participants: @OGlekler, @webcommsat, @nalininonstopnewsuk, @MegPhilips91, @mikerbg, @YashwardhanRana, @Joshua Selser, @lmurillom

Task: Documentation is being moved from the old Codex and the categorization of articles that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They would like input from Marketing regarding the re-categorisation of content and the audience segmentation.

The working draft of the Categories spreadsheet for the Marketing feedback.  https://docs.google.com/spreadsheets/d/1efg9QAi2MrjTAJC5KHQLYGrjyPMXqonKkSP8SHs3F4k/edit#gid=1014980048 

How can I help?

You can familiarize yourself with the background for this task by reading the following resources: 

You are welcome to ask questions on Marketing Team Channel on the Make WordPress Slack. You can join work on this project asynchronously, please reach out to @webcommsat (@abhanonstopnewsuk on Slack), @lmurillom or @mikerbg (@miker on Slack). 

Collaboration on 5.5 Q&As 

Presenter: @webcommsat

Trello Card: https://trello.com/c/v5cveanV  

Participants: @OGlekler, @MegPhilips91, @lmurillom, @YashwardhanRana, @collinsmbaka, @webcommsat, @Nalini, Laura, @swetabhsuman8

This collaboration continued later in the day.

Task: We are working on a pilot project to support the WordPress 5.5 Release. We have brought together questions from developer feedback and answered them in a document.

How can I help?

We are in a review/fact checking phase right now, so please reach out directly to @OGlekler, @webcommsat or @vimes1984 if you would like to participate. 

Next meeting

Wednesday 12 August  2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you are new or returning to the Marketing channel and want help to get started, contact @maedahbatool. She will also be able to add you to the list for the next New Marketing Contributors Onboarding event.

Notes – Global Marketing Team Meeting, 29 July 2020

Published for: @lmurillom and notes group

Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks after the meeting and send your updates. 

@webcommsat, @maedahbatool, @technocrews, @oglekler, @mikerbg, @meher, @elizabethanu, @lmurillom@nullbyte, @harryjackson1221, @nalininonstopnewsuk @vimes1984 @collinsmbaka @yashwardhanrana, @swetabhsuman8, @yvettesonneveld (preparation for this meeting and async), @antialiasfactory

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working group. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback and plan actions by the Monday 11am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions, and help with async contribution to be more inclusive of other timezones and working / family timings.

The meeting was asked to review the notes from the previous week in the Google doc.

How can I help?

You can volunteer to be a note taker for one of further meetings. Please note that the initial draft is needed by the end of Friday each week.

Welcoming New Contributors 

New Attendees Welcome Thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1596032055088400 

We have new people on our channel and are happy to welcome @collinsmbaka @khushbu1983 fromocumentation and @alexmedick, @ElizabethAnu and @yui.

And welcome to our visitors who are working with us on WordPress version 5.5 including @annezazu, @Milana_cap, @ziontrooper and @estelaris

Tasks, Working Groups, and Team Celebration

Celebrations

Led by: @lmurillom and @yvettesonneveld

Let’s give a huge shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • Thanks to @lmurillom @meher and @OGlekler for helping @webcommsat with the meeting flow and preparations.
  • Thanks to @OGlekler for supporting many of the tasks and actions for this meeting.
  • Thanks to @webcommsat for giving her ongoing project management background to helping us restructure the board and to @nalininonstopnewsuk, @OGlekler, @meher and @lmurillom who will be working further with her on the systems.
  • Thanks to @vimes1984, @lmurillom and @webcommsat for notes from the task meetings during the week.
  • Thanks to @maedahbatool, @collinsmbaka and @lmurillom for their contributions drafting the notes and actions this week.
  • Ongoing thanks to @NaliniNonStopNewsUK for working on some of our accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) areas

Onboarding Videos 

Update provided by @oglekler
TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

The editing and synchronising work for these videos is tremendous and a big star of the week goes to @OGlekler for her patience, good spirits and endurance with getting these to the finish line. Thanks also to @webcommstat and @marks99 for their work editing these.

Published this week on YouTube and will be added to the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ WordPress Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook. Thanks to contributors for recording voiceovers and to @OGlekler for editing and synchronizing the videos.

How can I help?

If you are experienced at translating from English into your native language and have presentation skills, we would like your help. We are particularly looking for volunteers for Japanese and Mandarin (Standard Chinese), contact @oglekler, @lmurillom or @marks99 (@macgraphic on Slack) for details. 

Online Meetups and Marketing Survey

Update provided by @meher  
Trello card:  https://trello.com/c/oP3Sj8N1

WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizers could use a hand with organizing, facilitating and promoting online gatherings. A team of contributors created a survey, and we’d love your help getting it out to these organisers.  

  • Thanks to @webcommsat for sharing the survey at the Italian mini-WordPress Translation Day, and planning with the community team on including it in their promotions.
  • Thanks to @lmurillom for keeping the Meetup marketing spreadsheet updated. We do have a few marketing team members who have volunteered in the past to help keep the sheet updated and it would be so helpful if you continue to be involved with the task. 

How can I help?

Diverse Speaker Training  Workshops

Update provided by: @webcommsat 
Trello card: https://trello.com/c/eNghs0YZ 

We’ve been working on an ongoing marketing plan that can be put in place and creating the materials needed to put the plan into action.

@webcommsat has included promotions for this week’s workshop on the WordCamp Twitter and Facebook, and the Make WordPress Marketing LinkedIn. Please promote these to your networks. Some examples from the social media pack are above.

We’re monitoring the use of the social media pack for these events, and want to encourage a wider take-up for promotions from the marketing team.

Thanks to everyone who came along to the meeting and worked on drafts for the posts including @lmurillom, @meher, @OGlekler, @afshanadiya , @SwetabhSuman8 , @MegPhillips91

@jillbinder, who leads the diverse speaker training group based in Community, said they have had a lot more sign-ups for the workshops since the WordCamp and other targeted marketing promotions. From our analysis, the majority of the success has come from the WordCamp promotions @webcommsat gave thanks to @angelasjin for her help in enabling this and to the targeting of communities and influencers (thanks to @Nalini and @meher for their considerable efforts here too).

We will be focusing on getting wider members of the Marketing team to make greater use of the social media packs. The packs are also available to the Diverse Speaker Training team to use.

@webcommsat, @Nalininonstopnewsuk and @lmurillom will be exploring the search terms more and some of the queries we have had back from community members.  

How can I help?

If you have a strong interest in promoting diversity, please join this working group’s next meeting in Slack. Additionally, please use the social media pack for these events to help increase the take-up for promotions from the marketing team. This will help to amplify the social media promotion.

All you need to do is search using #WPDiversity on the WordCamp on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn, and retweet and like. You can also target the information to Meetups and potential speakers who would benefit from the training.

Updates on the WordPress 5.5 Q&As pilot

Update provided by @webcommsat, @vimes1984 and @nullbyte
Trello card: https://trello.com/c/v5cveanV 

We are currently working on a pilot project to support the WordPress 5.5 Release. We have been bringing together questions from developer feedback and answering them in a document for each significant feature to be introduced in the forthcoming WordPress 5.5 release.

  • The initial drafts and research are being reviewed.
  • We have had discussions with other teams to help further this planning  
  • There has been ongoing project management for delivery and planning of how people can get involved, led by @webcommsat.
  • There was a meeting with the Docs team on planning inclusion in the HelpHub. Thank you to @milana_cap and @estelaris.
  • A big thank you to all who have been working with @webcommsat on this and to @marybaum for her encouragement.

How can I help?

If you would like to get involved and are familiar with WordPress releases or a Dev who could help with this, please reply to this thread on Slack: https://wordpress.slack.com/archives/C0GKJ7TFA/p1596033363112600 

Please be aware that there has already been significant work into the documents in a tight timescale, and we might not be able to include your ideas at this stage. That’s why it’s important to reach out first before you put work into these topics.

HelpHub – Marketing 

Update provided by @webcommsat
Trello card: https://trello.com/c/4jA1zpyB 

Documentation is maintained manually by contributors and is being moved from the old Codex. The structure is 17 years old and the categories that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They would like input from Marketing regarding the re-categorization of content and the audience segmentation.

  • This is the task that we will collaborate on during this meeting 
  • Thanks to everyone who attended the meetings and to @estelaris for sharing how we can give ideas

How can I help?

Please reach out to @mikerbg (@miker on Slack) or @lmurillom if you would like to participate in this task.

WordPress Translation Day mini-events

Update provided by @webcommsat
Trello card:  https://trello.com/c/MMAIaiOo 

Celebrating WordPress in Italian, the WPTranslation mini event ran from 9am to 1pm CEST (7am to 11am UTC) on Saturday 25 July 2020. It was run using Zoom and the Italian WordPress Slack. This was the third mini-event under the banner of #WPTranslationDay in 2020.

  • Well done to the Italian Polyglots for a wonderful event.
  • A big shout out to @darkavenger who we have adopted into the marketing team.
  • Thanks too to all the GTEs for their sharing and enthusiasm to work with Marketing and the WordPress Translation Day Team.
  • The social posts shared by the Marketing team members can be found on the WordPress Translation Day social channels.
    • Twitter: TranslateWP
    • Facebook and LinkedIn: WordPress Translation Day
  • Request made for an Italian polyglot in the Marketing team to be involved in marketing from the event and post event stories.
  • The briefing notes will be saved in the ‘Be a Translator’ subfolder in our Contributor Day folder to support future events.

How can I help?

The Italian mini-event has now taken place, but you can always help #WPTranslationDay mini events by following the briefing shared in the Marketing Slack and  retweeting  to your relevant networks or sharing with potential attendees.   

Staying Connected events and activities

  1. Fun video idea by @nalininonstopnewsuk showing the different countries team members are based or come from to promote diversity and cross-cultural sharing.
  2. Online Scavenger Hunt on Saturday 1 August 2020,1.30pm UTC. Thanks to @nalininonstopnewsuk, Laura and @meher for organizing it and  @Majaloncar for allowing us to use her Zoom account.
  3. Next Virtual Coffee Break on Thursday 30 July 2020, 19:30 UTC. 
  4. Other diary dates can be found in this week’s agenda at: https://wp.me/p72A3H-Hx 

How can I participate?

  • Let @meher know as soon as possible if you would like to book a place onthe Online Scavenger Hunt.
  • To find out more about our social activities join Marketing Channel on Make WordPress Slack.

Collaboration on HelpHub

Presenter: @mikerbg (@miker on Slack)
Trello card: https://trello.com/c/4jA1zpyB 

Originally we were going to be discussing our collaboration with the Tide team, but we will be rescheduling that conversation to accommodate the Tide team members. Today, we are discussing the HelpHub task. 

Task: Documentation is being moved from the old Codex and the categorization of articles that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They’d like input from Marketing regarding the re-categorization of content and the audience segmentation.

The links to Google docs and sheets can be found in the Slack meeting itself or through Trello.

How can I help?

Get familiar with the background for this task by checking the following resources.

You are welcome to ask questions on Marketing Team Channel on Make WordPress Slack. You can join work on this project asynchronously, please reach out to @lmurillom or @mikerpbg (@miker on Slack). 

Additional items discussed after the main meeting

  • WP Marketing Videos
    • @webcommsat reported that this task has a lower priority compared to other tasks which have more pressing deadlines, namely ones related to the releases and contributor events. 
    • @OGlekler and @SwetabhSuman8 together with our regular contributors to this task are working on marketing reviews of particular videos which will be featured in content in the next few months. 
    • @OGlekler is creating subtitles for videos which have been prioritised for promotion – contact her to take part. 
    • We need more volunteers to review videos and create drafts for content according to the content plan. 
    • A video instruction session will take place, likely in September, from @PascalCasier in the WordPress.tv team. This will focus on creating subtitles in semi automatic mode to improve our efforts.
      We need volunteers to create the machine generated TTML files for our subtitling work with WPTV.  https://wordpress.slack.com/archives/C0GKJ7TFA/p1594853731012900

If you don’t see your task on these notes, please jump in and let us have an update in the Slack. 

Next meeting

Wednesday 5 August  2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you want some help getting started in contributing to the marketing team and to add your name to the list for the next New Contributors Onboarding meeting, contact @maedahbatool.

Agenda Global Marketing Team meeting – 29 July 2020

Diary dates for the w/c 29 July 2020.

The next meeting will take place on Wednesday 29 July 2020 at 14:00 UTC in the Global WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. #marketing channel.

Thank you to the Team Reps group and members for their contributions towards this document. If you are reading this on another website and not the make.wordpress.org, please note that we may not be aware of any responses or offers to contribute you make on other sites.

Agenda

  1. Welcome, attendance, notes (including a review of draft summaries and actions in the Google document).
    We encourage asynchronous contributions in Slack for the 48 hours after a meeting (until 14:00 UTC on Fridays) to help with different timezones.
  2. Quick peek in our daily lives
  3. A special welcome to new attendees

Task, working groups and team celebration

4. Celebration time – let’s celebrate our WordPress Marketing accomplishment! 
This will be combined with highlights from last week’s collaborations to allow us more time for collaboration work.

Summaries of tasks from the last week

5. Onboarding videos 
These are added to the WordPress Contributor Day Handbook on GitHub when complete. If you can help with these, please contact @webcommsat, @OGlekler or @marks99.
Examples of the video step-by-step guides to set up WordPress.org and Make WordPress Slack accounts.

6. MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. survey promotions and updates
If you are a Meetup organizer, please fill in our survey to help us help you in your marketing.

7. Diverse speaker training working group event promotions
You can help amplify the social media promotions – search using #WPDiversity on the WordCamp on Twitter, WordCamp Facebook and Make WordPress Marketing Team on LinkedIn.

8. WordPress 5 Marketing and HelpHub update

9. Staying Connected events and activities

Collaborations

10. Collaboration time

  • Marketing the Tide Team – the third session of this collaboration which will be led by @mikerbg and with a member of the Tide Team. We intend to use Google Meet with live captioning, Slack and Google Docs.
  • Video conferencing call for those supporting the Q&A tasks
    15:30 UTC
     (later start than usual for this week only).
    More on our Questions and Answers work to help promote WordPress Releases

Any other business/ awareness of other related Make WordPress tasks

11. AOB
You can also suggest to one of the team reps the day before the meeting if you have an idea for inclusion at a future meeting.

Planning for the week

12. Sub meetings in the forthcoming week.

The meeting will be formally closed at the end of the collaborations session.

Diary dates

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel, and we are keen to try and help.

Tuesday 28 July 2020 – 14:00 UTC – gathering comments on HelpHub recategorization relating to Q&A and ‘how to’ marketing / communications information. @estelaris from the design team will be with us. Trello card.

Wednesday 29 July 2020, 14:00 UTC – Global WordPress Marketing Team including the third session collaborating on the Tide team promotion.

Wednesday 29 July 2020, 15.30 UTC – meeting for those supporting the 5.5 Release Q&A

Thursday 30 July 2020, 19:30 UTC – Virtual Coffee Break on video conferencing

Monday 3 August 2020 – Planning meetings (times tbc)

Monday 3 August 2020 – 14:00-14:30 UTC – Q&As for developers/ Meetups for WordPress 5.5. Second follow-up meeting, if needed for Q&A and action group: 18:15 UTC.

Wednesday 5 August 2020, 14:00 UTC Global Marketing Team Meeting.
This will be followed by 15:15 UTC meeting on video continuing collaborations relating to the Q&As. 

Thursday 6 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video.

Monday 10 August 2020, (Time tbc) – Q&As and related WordPress 5.5 release.

Wednesday 12 August 2020, 14:00 UTC Global Marketing Team Meeting 
This will be followed by 15:15 UTC meeting on video continuing collaborations/ sub meetings.

Thursday 13 August 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video.

Staying Connected – advance event dates

Poetry competition now open

  • Entries now open
  • Closing date 31 August 2020, 17:00 UTC
  • Minimum two verses (stanzas), maximum four
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

Wednesday 26 August 2020, 15:30 UTC – fun social quiz for the team, organized by @majaloncar

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meher and promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Useful resources

#marketing-team

#5-5, #new-contributors, #tide

Marketing Team Notes — June 12th, 2019

Today’s Meeting

Meeting Attended By: @siobhansejja, @maedahbatool, @harryjackson1221, @rahuldsarker, @yvettesonneveld, @aurooba, @makewebbetter, @ryanbickett, @joelobo, @jenblogs4u, @maziar

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @yvettesonneveld — I’m proud of Siobhan and I making steps in preparing for WCEU!
  • @siobhanseija — Yes, a lot of people have signed up for the marketing table at WCEU! That’s probably because everyone here is so very awesome. @harryjackson1221 has been preparing the Case studies board for WCEU CD as well, which is great.
  • @harryjackson1221 — I got all of the completed ones moved over, and updated this morning!

Task Lead Updates

  • @harryjackson1221 — The Showcase Action Item Meeting: https://trello.com/c/Fca5jGss/20-meeting-notes
  • We would like to change the meeting date/time to ensure everyone that wishes to contribute has the opportunity to make it. The last few meetings, there have only been a few of us, so I want to make sure we are accommodating everyone. Please let us know if you have any suggestions on a time slot!
  • @aurooba — Editing, improving, and cleaning up the Onboarding page: https://trello.com/c/gpfGvvtf
  • I’ve started making progress on this task from the main card: https://trello.com/c/a6oJqp1S. Big thanks to @abhanonstopnewsuk for her comments and additions as well! I’ve also started organizing the Handbook folder in Google Drive to see what else we can move/change/organize for the onboarding section.
  • @rahuldsarker — Just completed my exam yesterday. I will be working on the showcase.
  • @siobhanseija — Awesome @rahuldsarker, you mean on building the Showcase?
  • @rahuldsarker — I was assigned for proofreading and transferring old showcase to the new TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board.
  • @yvettesonneveld@aurooba I hope I didn’t throw you off by moving the folders around earlier today…. I have added a lot of documents that, in my opinion, related to the handbook into the handbook folder as well. If anything I missed or a anything else you can assign me.
  • @aurooba@yvettesonneveld no it was perfect! I’ve been moving around this morning and making some copies of those docs into another subfolder to start making major edits too. I appreciated your moving around!
  • @aurooba — Diversity Speaker Training Marketing: https://trello.com/c/eNghs0YZ
  • I had a meeting with @jillbinder and @andreamiddleton yesterday and we started talking about the marketing director for the group. We’ve identified that we want to market to community organizers and help them not only attend the training to be able to run these workshops, but also provide them with outreach tools to help them run workshops successfully. We’re aiming to have outreach tools ready and available for organizers by the end of August.
  • I’ve been keeping it updated in this Trello task as well as the Trello board the #WPDiversity group has. And it looks like I’ll be leading the overall marketing effort for this group.
  • I’ll be creating all marketing materials inside the Marketing group folder in a subfolder I created for the project and will ask for vetting and checks when things are getting to that point.
  • @siobhanseija — I think I had missed this initiative until now, sorry about that Aurooba. Will read up on it! Thanks for keeping us updated so regularly and making use of the Trello cards.
  • @aurooba — I’ll add some more details to the Trello card as an introduction for anyone who comes in after. Thanks, @siobhanseija!
  • Unfortunately, I won’t be able to attend WCEU. But I do have a doc that I need ideas for if there are folks there who’d be willing to help out! We’re looking for feedback from people on the kinds of outreach tools that can be useful for organizers who want to run the speaker training workshop. Here’s the doc: https://docs.google.com/document/u/1/d/15g5-nvP8P1s2OhixaRdQCVhxRMWqCOCyVWimChjubGU/edit?usp=sharing
  • @yvettesonneveld Would it make sense to have a separate Trello column for the time being, for WCEU? Then we could add a card in there for the above request, just for that. Link in there to the overarching project card. So people can, at a glance, see what they could work on that day. The case studies are in a separate board anyway. I can add a bit of an introduction to the doc as well for those who may work on it, to help them understand what’s needed.
  • @harryjackson1221https://trello.com/c/LLPAjAAG/16-transfer-cards-over-from-wp-marketing-board-for-published-case-studies. This task has been completed. Yay!
  • I have also reworked the card descriptions, and checklists for all Case Studies moved over: https://trello.com/c/GxKsjPMH/18-rework-descriptions-for-case-studies-to-ensure-cohesive-and-reflect-the-new-standards-we-are-looking-for
  • Another win!
  • @yvettesonneveld — We’re WordPress People article series on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/: https://trello.com/c/ZpY2v9Ew
  • We have reached an agreement with Topher DeRosia for featuring some of his HeroPress stories on the news section of WordPress.org. I’m looking for a copywriter, and for this first version, I’m particularly looking for a native speaker (we’ll internationalize this soon, but we’ll need to work out some potential issues first) to edit the original post for WordPress Tone of Voice and to add an intro and outro for context.

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