Notes: Global Marketing Meeting, June 15, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: “I hear it is National Fudge Day and Fudge Celebration Week in some places. What is your favorite sweet treat?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Props to @santanainniss for drafting June 8, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

Please message @nalininonstopnewsuk in the channel if you are unsure how to add comments to the GitHub card. If you have suggestions for the agendas for these meetings, you can also add them to the card for the relevant week.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

GitHub links

The main Marketing Team task board on GitHub.

If you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams.

4a. Forthcoming WordPress releases & FSE

Update via: @eidolonnight @dansoschin

Slack thread link

We continue to support efforts to share the latest 6.0 release and new features across social media. Look for posts with the #WordPress tag highlighting the release and new features:

We’re up to about 22.6 million downloads. We’ve been posting about 6.0 on the main WP social media accounts at least once, but sometimes 2x per week and these posts have been performing above-average with regards to engagement.

  • What’s in store for WordPress in the months to come? You can read this early planning article from Matias Ventura: https://make.wordpress.org/core/2022/06/04/roadmap-to-6-1/
  • Did you know that the GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ editor, which is the foundation of Full Site Editing, has new releases every-other-week? Here’s what’s new in the latest release, 13.4. https://make.wordpress.org/core/2022/06/10/whats-new-in-gutenberg-13-4-8-june/.
  • Did you know that Gutenberg is not just for WordPress? It can be used as an editor for almost anything since it is open-source too. In fact, it is being used as the main editor for Tumblr and Day One (https://wptavern.com/gutenberg-editor-now-in-testing-on-tumblr-and-day-one-web-apps).
  • There are some folks working on the Gutenberg page for a refresh in messaging and design and the hope is to include information on how to leverage the Gutenberg code base for other projects, including providing examples. Dates for 6.1 and beyond are not set, but there is some work in coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and other teams happening on this topic.

4b. Newsletters, campaigns and event updates

Update via: @eidolonnight

Slack thread link

  • The Month in WordPress June 2022 Edition:  If you have news or any Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to this GitHub card, or share them on the Make Marketing Slack channel and tag @rmartinezduque for awareness by Friday – July 1, 2022.
  • Documentation Sprint: Friday 24 June: Once a month, @EidolonNight spends a day focused on writing and documentation. If you would like to join, this GitHub card is a running list of documentation tasks needing attention and encourages notetakers to participate.
  • Wolfram embeds promotion: The HelpHub article on the Wolfram embed was published last month. The collab with the Wolfram team was delayed a bit but hopefully we’ll be able to promote it on social soon.
  • #WPPhotos campaign:
    • There’s a call for photo contributions on the occasion of Nature Photography Day, which is celebrated today.
    • The Photo Directory passed 3000 photos yesterday!
    • We also keep sharing stories behind some of the contributed photos, anyone is welcome to share any stories. Please contact @rmartinezduque if interested.
    • #NaturePhotographyDay reminds us to care for our surroundings and preserve them for future generations. Join us in celebrating the natural world by contributing your photos to the WordPress Photo Directory. #WPPhotos Here are some to inspire you!

4c. Contributor events updates: WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Jun 2, 2022)

Update via: @eidolonnight and @yvettesonneveld

Slack thread link

  • @jpantani, @santanainniss and @yvettesonneveld hosted some 20 contributors.
  • @santanainniss onboarded 10 new contributors. Her group collaborated on some marketing tasks that did not require a lot of historic knowledge of the product or community. They came up with lots of great suggestions to improve onboarding and training.
  • @santanainniss along with 10 new contributors shared their impressikons on what is currently going on the official WordPress channels and started engaging with some of that content.
  • @jpantani hosted a group that went out on a field trip. They chatted with other contributors to find out what their favorite WordPress features were and how these impacted their lives. In order to group those in a helpful way, we also asked which user group described the respondents best. The same group was requested to ask around for websites and platforms that deserved a spot on the WordPress Showcase, so we now have some additional suggesgtions for that too.
  • @yvettesonneveld hosted a group that worked on microcopy for some WordPress 6.0 related content on the Learn.WordPress.org platform.
  • @dansoschin will go through the drafts this week, they will be edited if needed and will hopefully be shining on the channels soon.
  • @jpantani, @santanainniss and @yvettesonneveld will plan a retro meeting soon, to chat about what worked and what could be improved for future live sessions.

4d. Social media status

Update via: @eidolonnight & @bjmcsherry

Slack thread link

  • A quick reminder that we have an open GitHub issue with details regarding how you can help share and amplify WordPress news on social media. This applies to the latest release and other announcements as well. You will also find a list of the primary WordPress social accounts there.
  • Overall, we continue seeing strong results from the WP6.0 release on social media. We had some excellent performances, but the biggest performances again came from our WP6.0 campaigns. We saw extremely high engagement and dialogue again with our followers. We earned over 1k (1,023) new subscribers, for a total of 2,042,403, across all of our channels, with many campaigns scoring high marks in some of our best examples throughout the week.

Overall, the numbers for the week look like this:

  • Impressions: 11,219,545
  • Engagements: 4,696
  • Link clicks: 760
  • Messages received: 17

5. Diary dates – upcoming events and meetings

Our next Coffee break will be tomorrow, Thursday 16 June 2022 at 18:30/6.30 pm UTC, facilitated by @megphillips91. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.

As a reminder, you can get involved with the next meeting planning on this GitHub card for the meeting on 22 June 2022.

#marketing-team, #meeting-notes