Notes: Global Marketing Team Meeting, 20 July, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.

1. Hello and welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack Thread.
  2. Social question of the week: “If you could time travel, which decade fascinates you, and why would you like to visit it? Come and share your thoughts. It is a great way to get to know people in the team.” View participants’ responses via this Slack thread.

3. Notetakers and coffee break facilitators – volunteer opportunities 

These are the notes from the last meeting on 13 July 2022, thank you @yashwardhanrana !

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Currently, we need volunteers for August. Check out the GitHub card and add your name to the list!

4. Project and Task Updates

Update from @nalininonstopnewsuk:

The main Marketing Team task board is available on GitHubIf you would like help using GitHub, please reply in the thread. There is help available. Thank you to team members continuing to assist with GitHub management and support.

Continuing from last week, there are some tasks to highlight:

  • Marketing Team descriptor in the Handbook – if you have any suggestions, please add them to GitHub card 87.
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. if you have any suggestions or comments from attending or supporting, please update GitHub card 64. @jpantani and @yvettesonneveld will add a summary, links to documents, and any learnings.
  • Marketing input into the Big Picture Goals: team reps have been asked to contribute to this and will will be working on GitHub card 91. Deadline for the team’s submission is Friday 22 July 2022.

Every week we review GitHub cards and help progress them. We also have a group of contributors available to help anyone get started with GitHub. @nalininonstopnewsuk will be bringing cards that are awaiting updates to the meeting each week so we can help contributors share news and new contributors find how to update cards more easily.

Work continues on Italian version of the onboarding video. Thanks to @matteospi, @webcommsat and @jpantani and @nalininonstopnewsukare helping progress this. More updates in a future week. GitHub card 28.

4a. Social media update

Updates via@eidolonnight and @bjmcsherry
Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social accounts there.
This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

@bjmcsherry gave an update on last week’s social media stats and insights:
Overall, we had some stellar performances this week and continued to trend above seasonal averages. We improved our net new followers by over 1K (1,015). This was an increase of 23% over the previous week. This is well above where we have historically been in for a non-release window.

Many of our campaigns including the ‘Website Redesign’ and the ‘WordPress 6.0.1 news post (2x)’ campaigns scored high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:

  • Impressions: 284,714
  • Engagements 5,928
  • Link Clicks 1,835
  • Messages received: 31

4b. Forthcoming WordPress releases

Update via@eidolonnight
Slack thread

Reminder: WordPress 6.0.1 is now available. You can help highlight all the new features and fixes in WordPress by retweeting the social media posts tagged with #WordPress.

We’re now eight weeks out from 6.0, and the social content highlighting these features continues to perform really well. Starting next week, we will simply be reporting on this as part of our social media updates.

4c. Contributor Events Update

Update via@eidolonnight
Slack thread

GitHub card for WordCamp US Contributor Day Marketing Table (Card 90)
With WordCamp US approaching in September, it would be nice to start a list of who plans to attend. General admission tickets went on sale on June 30th and have already sold out. If you couldn’t get yours, the organizing team recommends checking the site periodically to see if any become available.

Nicholas will complete the form for our team for table leads, table onboarders and team Slack reps.

About 40 registrants expressing interest in Marketing on Contributor Day, so any help here is very welcome. The “Slack Rep” does not need to be at WCUS in-person.

Table Leads: Table leads will be helping direct traffic – welcoming folks to the table and pointing them to various tables for projects or table onboarding.

Team Onboarder (Optional): Ideally, we would like to see each table have someone who will take responsibility for onboarding new contributors. While some teams might do this at the beginning of the day, new contributors might show up later.

Team Slack Rep (Optional): This person can be at WCUS in person or online remotely. They would be responsible for helping out folks in Slack by answering questions or helping folks who are participating remotely get started. So far @nalininonstopnewsukini has volunteered for this role.
If you got your ticket and plan to attend specifically for contributor day, please let us know in this thread! Also let us know if you would like to volunteer for one of the roles above on the GitHub card (link above).

4d. Newsletters, campaigns and event updates

Update via@lmurillom
Link to the Slack thread

MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, complete this form! Please note this is for both in-person and online meetups. 

Month in WordPress July 2022 Edition: The expected publication date for the July 2022 edition of The Month in WordPress is Friday, August 5, 2022.
If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to the GitHub card (Card 84).

Polyglots Newsletter – the newsletter drafts from @nao are ready for revision. Please add your comments to the drafts in the Slack thread. Additionally, there are a number of short videos that need subtitling. If you can help with this and video editing of a few of the videos, please let @webcommsat know.

People of WordPress – July and August features are in progress, and pictures requested for September. October’s piece may need to swap with November due to availability. If WordPress Translation Day goes ahead on 30 September 2022, the People of WordPress feature planned may be swapped if enough information and photographs have come in by the deadline. If you would like to help with photo editing for this series, fact-checking, updates and more, please get in touch with @webcommsat or add yourself to the working spreadsheet or GitHub cards. More working updates are shared in the Slack thread (link above), and feel free to volunteer to assist. the specific fact-checking does not take place in the GitHub card to take into account sensitivity on some of the materials and to avoid sharing of contacts of those featured to the internet at large.
 

5. Diary dates – upcoming events and meetings

Our next Coffee break will be Thursday 28 July 2022 at 18:30/ 6.30pm UTC, and will be facilitated by @megphillips91. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress. 

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.  

6. Open floor

If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.

Next Marketing Meeting: Wednesday 27 July 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.
You can take part by following or adding to the weekly GitHub card, volunteering for notes, helping with GitHub updates, and more. Add items or async updates to the GitHub card for next week.

Props to: @majaloncar, @webcommsat, @lmurillom and @nalininonstopnewsuk for contribution towards these notes, and to the Marketing Team Reps for planning and running the meeting, and to everyone who contributed or worked on updates or GitHub support.

#marketing-team, #meeting-notes