Notes: Global Marketing Meeting, July 13, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Hello and welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack Thread.
  2. Social question of the week: “On 17 July, it is World Emoji Day, what is your favorite emoji and why?” View participants’ responses via this Slack thread.

3. Notetakers and coffee break facilitators – volunteer opportunities

These are the notes from the last meeting on 6 July 2022, thank you @vimes1984 !

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list. This is a great opportunity for some of our new contributors. Lots of friendly faces to meet!

4. Project updates

The main Marketing Team task board is available on GitHubIf you would like help using GitHub, please reply in the Slack thread. There is help available.

4a. Social media update

Updates via: @eidolonnight and @bjmcsherry

Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

Overall, we continued to see good performances this week. Considering the 6.0 release is out and has been for weeks, we continue to see good engagement and dialogue with our followers.
We earned 825 new subscribers across all of our channels, with many of our campaigns including the ‘WordPress 6.0’ and ‘Photos Directory’ campaigns scoring high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:

  • Impressions: 224,362
  • Engagements: 4,068
  • Link Clicks: 891
  • Messages received: 25

4b. Forthcoming WordPress releases

Updates via @nalininonstopnewsuk

Slack thread link

WordPress continuously evolves and there are lots of opportunities to get involved with this as it is an open-source software.

  • WordPress 6.0.1 is now available – this link gives you information on how you can download or update it too.

This maintenance release features 13 bug fixes in Core and 18 bug fixes for the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor. WordPress 6.0.1 is a short-cycle maintenance release. You can find a summary of the key updates in this release by reading the RC1 announcement.

  • The next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. will be version 6.1 planned for later in the year. It is currently estimated for October 25, 2022.

4c. WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Homepage and Download page redesign

Updates via: @eidolonnight

Slack thread link

The Design team is kicking off a redesign of the WordPress.org homepage and download page. We have an opportunity on that post, and more in the future, to provide feedback about the content of those pages. Please give it a read and comment.

4d. Contributor events update

Updates via: @eidolonnight

Slack thread link

With WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US approaching in September, it would be nice to start a list of who plans to attend. General admission tickets went on sale on June 30th and have already sold out. If you couldn’t get yours, the organizing team recommends checking the site periodically to see if any become available.

Julia is requesting that we submit our Table Lead(s), Table Onboarder, and Team Slack Rep by July 29 (@eidolonnight will complete the form for the marketing team). We have about 40 registrants expressing interest in Marketing for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., so any help here is very welcome. You’ll notice that the “Slack Rep” does not need to be at WCUS in-person.

  • Table Leads: Table leads will be helping direct traffic – welcoming folks to the table and pointing them to various tables for projects or table onboarding. We recommend larger teams have at least two Table Leads.
  • Team Onboarder (Optional): Ideally, we would like to see each table have someone who will take responsibility for onboarding new contributors. While some teams might do this at the beginning of the day, new contributors might show up later.
  • Team Slack Rep (Optional): This person can be at WCUS in person or online remotely. They would be responsible for helping out folks in Slack by answering questions or helping folks who are participating remotely get started.

If you got your ticket and plan to attend, especially for contributor day, please let us know in this thread! Also let us know if you’d like to volunteer for one of the roles above.

4e. Newsletters, campaigns and event updates

Updates via: @lmurillom

Slack thread link

World Wide Web Day: The WP Briefing podcast is looking for 6-8 diverse contributors to be featured on WP Briefing Podcast for World Wide Web Day. Submit a nomination by this Friday 15 July at 11:00 PM UTC. Nominees will be contacted July 18-19.

MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.

#WordCamp: Based on the Discussion: Promoting WordCamps with the official WordPress social accounts post, Brett McSherry has volunteered as the point of contact for this forthcoming campaign. This is still an open discussion with ideas rolling in, and some offers to help with content too, so please give that a read when you have a chance.

5. Diary dates – upcoming events and meetings

Our next Coffee break will be on Thursday 14 July 2022 at 18:30/ 6.30pm UTC.

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.

@eidolonnight asked the channel a question from the previous week: What does everyone think of the current team description in our welcome box and handbook? Add your thoughts to the Slack thread or comment directly in the corresponding GitHub card.

Additionally, he asked how everyone is getting along with the handbook, and whether anyone needs help connecting with tasks or projects. Please reply in the Slack thread, especially if you’re new to the team!