The Global WordPress Marketing Team markets WordPress and its community to the wider world.
Our new GitHub Marketing Task Board (2022) under the WordPress organization. We now have one single repo. Due to a bug during transfer of the team’s GitHubGitHubGitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/, card relating to the series board are transferred manually once status updates are ready. If you are looking for a card you think should be transferred, you can find it in the previous repositories and then let the team know the link.
If you are planning a Marketing Table at a Contributor Event, please let us know in the SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel (details below).
The Brand Voice within the Make WordPress teams and front-facing copy is a stewardship that should be taken seriously. Having a friendly, yet professional voice is a good approach for both internal and external audiences.
The Make Marketing Blog is a friendly, educational source of information for those within the WordPress Project as well as WordPress users at large. Therefore, we consider any published work front-facing, regardless of its distribution mechanism or effectiveness. We put our best work forward, regardless.
We don’t overly decorate the text with emojis, for example, or us GIFs in our published documents. Screenshots should be labeled and captioned and images should have appropriate alt tags.
For readability, we aim for 5th to 8th grade reading levels. A bit of humor is allowed as long as its tonality isn’t demeaning, as much as that can be anticipated. We suggest that our collaborators use hemingwayapp.com as one of our tools to determine readability.
Writing educational copy that isn’t documentation should take on a persuasive style, allowing for repetition, analogies, and familiar idiomatic expressions.
We realize we’re not writing for English readers alone. Should any of the persuasive copy be sent for translation, it is our recommendation that translation teams be allowed to translate the thought.
For consistency, the Marketing Team has decided on the following grammar rules.
Additionally, because we collaborate on copy in Google Docs, we ask consistency regarding formatting, spacing after periods, links, and, of course using suggest mode any time revisionsRevisionsThe WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. are made to written copy.
For WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org//news featured imageFeatured imageA featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts., the size to work across most social media platforms (except Instagram) is 1024px by 627px.
The Marketing Team is recommending the following for on page, off page, and best practices for content marketing and findability both for Google SERPs and Open Graph tags.
