The Global WordPress Marketing Team markets WordPress and its community to the wider world.
We are in transition of moving our project management tools from TrelloTrelloProject management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. to GitHubGitHubGitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/.
You can find all the repositories, the overview mapping tasks board, and rolling tasks board,
If you are planning a Contributor Event and would like Marketing Team input, please let us know in the SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel (details below) or add a comment to the board.
The Brand Voice within the Make WordPress teams and front-facing copy is a stewardship that should be taken seriously. Having a friendly, yet professional voice is a good approach for both internal and external audiences.
The Make Marketing Blog is a friendly, educational source of information for those within the WordPress Project as well as WordPress users at large. Therefore, we consider any published work front-facing, regardless of its distribution mechanism or effectiveness. We put our best work forward, regardless.
We don’t overly decorate the text with emojis, for example, or us GIFs in our published documents. Screenshots should be labeled and captioned and images should have appropriate alt tags.
For readability, we aim for 5th to 8th grade reading levels. A bit of humor is allowed as long as its tonality isn’t demeaning, as much as that can be anticipated. We suggest that our collaborators use hemingwayapp.com as one of our tools to determine readability.
Writing educational copy that isn’t documentation should take on a persuasive style, allowing for repetition, analogies, and familiar idiomatic expressions.
We realize we’re not writing for English readers alone. Should any of the persuasive copy be sent for translation, it is our recommendation that translation teams be allowed to translate the thought.
For consistency, the Marketing Team has decided on the following grammar rules.
Additionally, because we collaborate on copy in Google Docs, we ask consistency regarding formatting, spacing after periods, links, and, of course using suggest mode any time revisionsRevisionsThe WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. are made to written copy.
For WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org//news featured imageFeatured imageA featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts., the size to work across most social media platforms (except Instagram) is 1024px by 627px.
The Marketing Team is recommending the following for on page, off page, and best practices for content marketing and findability both for Google SERPs and Open Graph tags.
