Agenda: Global Marketing Team Meeting, 11 Aug 2021

Update: link to the start of the marketing meeting on slack.


The weekly meeting will take place in the Marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., at 14:00 UTC. We publish a link to the Slack discussion on this post after the meeting.

Notes for 4 Aug 2021 can be read on this post.

  1. Welcome
  2. (i) Attendance (ii) New people and returners to the channel
    Get involved information
    Setting up Make WordPress Slack and WordPress.org accounts
    Examples of starter tasks
  3. Follow-ups, note taker recruitment, actions
  4. Updates on WordPress Release 5.8 and FSE (if available) and Collaborations
  5. GitHub updates
  6. Any marketing and communications related updates from coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., polyglots, training
  7. Updates on People of WordPress deadlines
  8. Any other Marketing Team business
  9. Diary dates

#5-8, #marketing, #marketing-team, #social-media

Share about WordPress 5.8 on social media

Do you use WordPress, are you enjoying the new release, or just want to spread the message of this awesome platform and its community? Then this post is for you. This is part of the resources created for you by the WordPress community to amplify the benefits and excitement of new features and developments. On this post and links, we are focusing on all things 5.8.

In this pack, you will find social posts you can share and adapt on Twitter and Facebook. You can also use them as a base for LinkedIn or even easier, follow the WordPress Marketing Team LinkedIn group and reshare our posts on the release directly with your networks.

If you would like images to use with your social media posts or blogs, we have an image library on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ which has a selection of release graphics already sized to help you.

Link for the images for Facebook, Twitter and LinkedIn

Link for the images for Instagram

How can I use this pack?

Through this social media pack edition, we particularly want to support WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. groups and developers who want to highlight what’s new and share the buzz about release features. We are also gathering in examples of how people use the new features. You can share your favorite feature by just completing this short form.

We have segmented social posts into broad audiences to help you find and adapt messages for your networks. Thanks to everyone who has been involved from the Marketing Team and others including CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., Documentation, Design and Training. Thanks to all who have given feedback and input into previous social media posts and FAQs on releases.

You can also share with us where you search for information on WordPress latest features in this form.

Can I translate these social media posts to use in my local language?

Definitely! Many locales translate the news release post and HelpHub documentation into their languages, so there may be translated links already available.

On GitHub, we also provide a version of this pack in a format which can be more easily translated into other languages or used by anyone who might have an issue with using the format on this post from an accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) perspective.

Will you be updating these posts?

We have also sharing a document version of these social media posts since the release launched on 20 July 2021, and we will continue to add to it. We will periodically update this blog post with new social messages you can use and adapt. If you have suggestions to be included, let us know on the #marketing channel on the MakeWordPress Slack.

Are there other resources we can use in our Meetups?

Yes we have a slide template, quick resources links, and more which will be available on this page later this week.

(A) Audience: Users

This section is aimed more at users who may have a very limited technical knowledge, and are keen to know more.

Do you want to create your own website? Use WordPress! Why? It’s easy to use and it’s a robust platform that can grow to support the needs of your business. Find out how to do it with #WordPress 5.8. https://wp.me/sZhYe-tatum


WordPress should be the first choice for your next online project! Why? You can create a website yourself that can grow to meet your future needs. Explore the latest #WordPress 5.8 release. https://wp.me/sZhYe-tatum

Did you know you can build even the most complex websites — with shopping carts, event bookings and more — with #WordPress? Check out the latest 5.8 release. https://wp.me/sZhYe-tatum

42% of the top sites on the web already use #WordPress. And you can build a site without writing a single line of code. Discover the latest 5.8 release. https://wp.me/sZhYe-tatum

WordPress is free, and it’s easy to use. Plus, it can grow with your needs, showcase your offering, and be an efficient way to run critical back-office functions. Discover its latest features in the 5.8 release.
https://wp.me/sZhYe-tatum

Did you know that #WordPress 5.8 makes it possible to build a complex site without adding a single line of code for many tasks? It’s free, simple and easy to use. Plus, it can adapt to meet your needs. Explore the most recent release. https://wp.me/sZhYe-tatum

Did you know that #WordPress powers 42% of the top ten million sites on the web? Explore all the features in the latest 5.8 release and find out why it’s the leading CMS.
https://wp.me/sZhYe-tatum

Presenting WordPress 5.8! The platform is a smart, adaptable CMS to meet the needs of your growing business. Discover the latest features in #WordPress to help you. https://wp.me/sZhYe-tatum

530 volunteers contributed to #WordPress 5.8. A flexible and scalable website management system and a robust platform to grow your online business! Find out more about its new great features.
https://wp.me/sZhYe-tatum 

The latest #WordPress 5.8 brings you even more ways to express your ideas without the need to know how to code. https://wp.me/sZhYe-tatum

Does adding related posts at the end of a blog post sounds hard? It’s actually really easy to do with the new Query loopLoop The Loop is PHP code used by WordPress to display posts. Using The Loop, WordPress processes each post to be displayed on the current page, and formats it according to how it matches specified criteria within The Loop tags. Any HTML or PHP code in the Loop will be processed on each post. https://codex.wordpress.org/The_Loop. blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. in #WordPress 5.8. Find out more https://wordpress.org/support/article/query-loop-block/

(B) Audience: Agency

PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party / theme developers working at agencies

Full Site Editing opens a new way for plugin and theme creators to provide style options for editors. Check out the Global Styles and Global Settings APIAPI An API or Application Programming Interface is a software intermediary that allows programs to interact with each other and share data in limited, clearly defined ways.. #BlockThemes https://wp.me/p2AvED-nlc

Full Site Editing brings new #RESTAPI endpoints for block-based widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. management. #WordPress https://wp.me/p2AvED-nmb

Do you gather system info from your clients? New integration is available to consolidate this with Site Health. Add your own interface to Site Health in #WordPress 5.8 and make use of the tab navigation. https://wp.me/p2AvED-njh

Does your plugin create a custom post typeCustom Post Type WordPress can hold and display many different types of content. A single item of such a content is generally called a post, although post is also a specific post type. Custom Post Types gives your site the ability to have templated posts, to simplify the concept.? Find out how templates can improve your content layout in #WordPress 5.8.

Block and theme authors, your work just got a little easier. Styles from the front-end can be dropped in with very little to adjust. Admin and content styles will stay within their boundaries in #WordPress 5.8. #BlockThemes https://wp.me/p2AvED-nlK

Plugin developers rejoice! Avoid accidental overwrites from plugin updates with the new Update URI plugin headerHeader The header of your site is typically the first thing people will experience. The masthead or header art located across the top of your page is part of the look and feel of your website. It can influence a visitor’s opinion about your content and you/ your organization’s brand. It may also look different on different screen sizes. in #WordPress 5.8. https://wp.me/p2AvED-nam

Start using blocks everywhere with these new Block Editor API changes in #WordPress 5.8. #BlockEditor
https://wp.me/p2AvED-ni8

Speed up your #WordPress theme by only loading necessary block styles. Check out the new should_load_separate_core_block_assets filterFilter Filters are one of the two types of Hooks https://codex.wordpress.org/Plugin_API/Hooks. They provide a way for functions to modify data of other functions. They are the counterpart to Actions. Unlike Actions, filters are meant to work in an isolated manner, and should never have side effects such as affecting global variables and output. in WordPress 5.8. #WordPressThemes
https://wp.me/p2AvED-noF

Cut down on asset requests with this new option for #WordPress 5.8 theme developers. It allows you to only load styles for blocks you use. #WordPressThemes https://wp.me/p2AvED-noF

As Internet Explorer 11 usage falls below 1%, it’s time to say goodbye. #WordPress 5.8 begins phase one of dropping support for #IE11 plan. https://wp.me/p2AvED-nlQ

(C) Audience: First time / limited experience plugin or theme developers

Building blocks? Now there’s a better way to register block types in #WordPress 5.8. #BlockEditor
https://wp.me/p2AvED-ni2

Have your plugins run into an update merge conflict? The new Update Plugin URI header in #WordPress 5.8 will prevent similarly named plugins from overwriting your plugin. #WordPressPlugin https://wp.me/p2AvED-nam

If you are an experienced theme developer, rejoice, and start using theme.jsonJSON JSON, or JavaScript Object Notation, is a minimal, readable format for structuring data. It is used primarily to transmit data between a server and web application, as an alternative to XML., price block-styles loading enhancements, query block and much-much more straight away in #WordPress 5.8! Stay updated! #WordPressDev https://wp.me/p2AvED-nlc

Specific features in WordPress 5.8

These are just some of the benefits of using the latest version of the software.

1. Duotone

Feel like going retro on your site? Play around with the new #duotone filters that come with #WordPress 5.8! https://wp.me/pZhYe-2GV

In the mood for pop-art style illustrations? The new #duotone filter for images in #WordPress 5.8 allows you to choose all sorts of striking color combinations. https://wp.me/pZhYe-2GV

With the new #duotone filter inbuilt in #WordPress 5.8, you can be sure that your images match your content’s mood. Try it now! https://wp.me/pZhYe-2GV

Have you seen the most eye-catching feature of #WordPress 5.8? It’s #duotone! Style your images with 1 click, without leaving the editor. Experiment with unlimited color filters & easily undo changes. https://wp.me/pZhYe-2GV

2. WebP

Want to spin up client websites faster? #WordPress 5.8 now supports the modern #WebP image format that makes images 30% smaller than JPEG or PNG. This makes websites load faster and use less bandwidth. https://wp.me/p2AvED-ne3

Be future-ready with next generation WebP support that makes your images smaller and load faster, making your site lighter in #WordPress 5.8. #WebP is supported in all major browsers, so most sites can start using them today! More info: https://wp.me/p2AvED-ne3

WordPress 5.8 helps you give your site visitors a better user experience by serving #WebP images, and improving your site load time. More info about #WordPress features https://wp.me/p2AvED-ne3

WordPress 5.8 helps you deliver visually rich content on your website without worrying about quality and page load speed using #WebP images. Check out the new #WordPress features https://wp.me/p2AvED-ne3

With #WordPress 5.8 you no longer have to worry about image loading speed on mobile. With #WebP image support, you get superb image performance optimization for a mobile-first user experience. https://wp.me/p2AvED-ne3

3. List view

The new List View feature in #WordPress 5.8 is great for building complex layouts. It lets you navigate between blocks, and gives you a quick overview of the nested block hierarchy. Explore how to use it https://wp.me/p2AvED-ng4

List view navigation is now in the Block Editor in #WordPress 5.8 and very useful when managing big articles and complicated layouts. Stay organized! WordPress is a great tool you need to work with content. Explore how to use it https://wp.me/p2AvED-ng4 #BlockEditor

4. Query Loop block

Does “Query to a database” sound complicated? #WordPress 5.8 makes it simple! Get creative and discover new ways to present relevant information to your audience. More info at https://wordpress.org/support/article/query-loop-block #BlockEditor

Now you can feature related content on your posts based on categoryCategory The 'category' taxonomy lets you group posts / content together that share a common bond. Categories are pre-defined and broad ranging., author or even keywords. What was only possible with complex functions, is now native to the #BlockEditor in #WordPress 5.8, your smart assistant in content creation! https://wordpress.org/support/article/query-loop-block

5. Widgets

Full Site Editing brings new #RESTAPI endpoints for block-based widget management. #WordPress https://wp.me/p2AvED-nmb

With the new block-based widgets editor in #WordPress 5.8, users have powerful new ways to customize their sites using the rich library of core and third party blocks. Learn more https://wp.me/p2AvED-nmb #BlockEditor

6. WordPress Pattern Directory

Check out the new WordPress Pattern Directory that was launched alongside WordPress 5.8!


How do people get involved with point releases and / or 5.9?

In WordPress 5.8, the release team shipped a bulk of the template editing tools. This will be the basis for Full Site Editing in a future release. The tools will be very useful for site maintainers and content creators.

You can still help test Full Site Editing for future releases. Join the dedicated SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel #fse-outreach-experiment, everyone is welcome! This is the best way to get ready for WordPress 5.9.


Thanks to everyone who has contributed to this pack and Marcomms for the release. https://wp.me/sZhYe-tatum

#5.8

#5-8, #marketing-team

Notes: Global Marketing meeting, 21 July 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

1. Welcome, introduction, new contributors

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

Attendees Slack Thread

New WordPress Marketing contributors (Slack thread)

2. Meeting Notes

A big thanks to @oglekler and others for contributing to drafting, follow ups and actions from last week’s meeting notes. 

Note: Please review and add comments in suggestion mode. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned/requested from other teams. 

Rota for drafting notes:

Actions

You can volunteer to contribute to notes for future meetings, please contact @lmurillom and @meher. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Tasks, Working Groups, and Team Celebration

WordPress 5.8 release

Update from: @chanthaboune

“There have been no reports of big problems in the forum, so it seems like it was a great release and well handled, thanks to everyone!”

Josepha confirmed for the social media and marcomms that WordPress can still be referred to as a ‘Content Management System / CMS’, we do not use the term ‘website builder’

Update from: @webcommsat 

WordPress Portsmouth is featuring WordPress 5.8 at its meeting and helping test some of the marcomms we have been working on together. Thanks to @bobbingwide and others for helping us look at marketing items for meetups.

If you know a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. which is featuring the latest release version, let us know.

Onboarding Training Videos

Update from: @yvettesonneveld

  • @maedahbatool and @yvettesonneveld are working on some onboarding training videos with input from others in the team. The one on using Google Meet has been recorded, and @yvettesonneveld will edit it soon.
  • Another video will be created on making the most out of Zoom meetings.

4. Collaborations

Summary of collaborations, thanks to @lmurillom

During this meeting’s collaboration, we worked on three tasks and had a call to answer team members’ questions. We discussed how team members who can’t access Google assets can best work with images, accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility); good practices regarding duplicate content; featured images for social; the possibility of story-based social media opportunities and more. Thanks to @webcommsat and @nalininonstopnewsuk for the preparation of collaboration tasks for live during the meeting, async by contributors in other timezones, and by other teams. Thanks too to the project and actions team for providing support during the live and async contribution time.

Tasks: 

  1. Collate notable features of WordPress 5.8 release 
    1. Do you have a favorite feature on WordPress 5.8? We are collating them (document in Slack) so they can be reviewed with Josepha and others for potential use in social or meetup resources/ communications.
    2. This is an easy task to join for anyone who has just started using WordPress or who can share favorite features which their clients and others are finding useful. You can also take part in the web research and list features that people are enjoying using – at the bottom of the document, you can suggest the feature and the reasons why people are saying they like it.
    3. Priority can be given to posts on the Block-based Widgets Editor in WordPress 5.8 and the Pattern Directory.
  2. Add links to social posts 
    1. Add links to the social posts. Some can point to the news pages, others to the field guide, Help Hub information etc. If you are familiar with the release or documentation, this might be an area which you can help us with.
  3. WordPress 5.8 release media monitoring
    1. Find and add links about the release in major blogs and social media.
    2. For new contributors and those who may be less familiar with 5.8, this is a great way of being involved. 

Actions: 

5. Forthcoming Diary Dates

If you need accessibility or support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We will try and find ways to help. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations and social activities

Tomorrow 22 July 2021 at 7:30 pm UTC we have a Coffee Break. Everyone is welcome.

Next Marketing meeting

Wednesday 28 July 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributor Onboarding events.

#5-8

Social media pack for 5.8 ongoing collaborations

Update: link to meeting 21 July 2021

WordPress 5.8 was released yesterday. Well done to everyone who was involved in this release and during the last three months. As marketers and communicators, our work continues.

In today’s global Marketing meeting at 14:00 UTC today (Wednesday 21 July 2021) and the rest of the week, we will have lots of items to research and pull together. Our first priority is to finalize the initial social media posts draft on the WP 5.8 release, which were made available for fact-checking in the Marketing Slack and Release Leads, so thank you to those who have already added answers or further comments.

What broad areas will we be covering?

We are continuing collaborations on a pack and supporting resources following on from our pilot and Josepha’s requests.

We will divide the work into two groups – one for developers and the other for non-developers, so everyone has some to work on and is welcome to join our meeting.

  • finalizing / dealing with remaining questions in the initial social media drafts and adding any new based on the last week’s information (please mark up any new items so we can different it from what may have already been checked by the squad leads)
  • categorizing the posts for an amplification pack and draft schedule, especially keeping in mind what Meetups may find particularly useful
  • collating useful links / topic areas on the release which are being shared in social media which may be an additional area for posts or be useful for awareness of the squad
  • adding to the document on favorite release feature

The Marketing Meeting on 7 and 14 July 2021

The background on social media pack collaboration for 5.8, 30 June 2021

Tools you will need to take part

The collaboration will be progressed in the Marketing Team slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel and use Google documents / sheets which will be shared on Slack. We know a few of our collaborators are finding commenting and viewing Google Sheets difficult, so we will have an alternative format available where they can add their work.

We will also continue to make use of GitHub, as in recent pilots.

Who can help?

Everyone! We have broken down the tasks to enable as many people from different backgrounds to be able to collaborate, building on what has worked in other collaborations and feedback.

We especially could do with some more developers input from those who have tested or used 5.8.

We post collaborations before the meeting to help with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and to help enable collaboration from different timezones. So let us know if you are planning to collaborate asynchronously before or after the meeting too. Everyone is welcome to be involved directly or shadow. We also have a number of new joiners who are shadowing at the moment too.

With @nalininonstopnewsuk, @meher, @marybaum, @OGlekler, @yvettesonneveld, @vimes1984, @maedahbatool and others, there will be support during different timezones during the collaborations. If you would like to help support other collaborators, especially those new to the team, let us know.

Do I have to live in a particular place or have a specific background to take part?

There are no restrictions. We have people involved from across timezones and countries, from a variety of skillsets and WordPress experiences. We have had contributors from the team who have gone on to discover a joy for testing, translation or writing documentation, and people who come and help for specific areas from other teams too.

We are keen to promote the many ways people can support the growth and development of WordPress and its community.

There are specific parts of our work which benefit from a background as a writer, editor, marketer and PR, in search or research, developer, or task collator. But there are lots of opportunities for those new to marketing and communications too and we have onboarding support and training available too.

#5-8

Notes: Global Marketing Team Meeting, 30 June 2021

(updated links post collaboration) 

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

1. Welcome, introduction, new contributors

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

  1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
  2. Meeting led by: @webcommsat
  3. Meeting notes: @oglekler
  4. Proofread: @meher
  5. Follow up actions: projects and actions group, task co-ordinators 

Attendees Slack Thread

If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We will try and find ways to help. We are keen to continue to try and help and promote inclusion and diversity in the team.

2. Meeting Notes

A big thanks to @lmurillom and others for contributing to drafting, follow ups and actions from last week’s meeting notes. 

Note: Please review and add comments in suggestion mode. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. 

We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned/requested from other teams. 

Rota for drafting notes:

Actions

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Tasks, Working Groups, and Team Celebration

3.1. WordPress 5.8 release

Update from: @ chanthaboune

  • a lot of testing from the extenders is going to start
  • a lot of communication work will kick off
  • we are about four weeks from the final release
  • Release marketing and communications
    • usual communication work for the release: emailing plugins/themes, writing field guide/dev notes, etc.
    • additional emphasis for this release on social media promotion.
    • Future release marcomms question on designs for marcomms promotions. @ chanthaboune, mentioned that right now there are no designers ready to work to support marcomms but hopefully soon we will have someone dedicated to marketing visuals.
  • @ awarner20 asked, will there eventually be a social posting calendar?
    @ webcommsat shared a background update:
    1. there has been work done on channels jointly with the community, and further work on this identified for 2021
    2. marketing has suggested a calendar approach previously, and agree, this is essential for both planning and amplification
    3. we use a themed calendar for things like Learn WP’s launch identified what was needed for a calendar / planner going forward. We also use a planner for meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promos etc and have been talking with @Harishanker in community on topics planning we have been working on for meetup newsletters. 

@webcommsat also mentioned that we have access to social media planning tools thanks to the contributors who work in these areas full time and have supported previous collaborations. We will again suggest a calendar and have a template ready for this if the release squad decides they would like to use it.

3.2. Onboarding video

Update from @oglekler

  • We need to recheck the actual steps which are recorded in the video before we will progress further as some members reported that there is a slight change in the onboarding process in regards to Slack on the final steps. 
  • @oglekler will check that it will be possible to decide how this task can be progressed further.

4. Marcomms collaboration

Link to the latest version of About page on Slack.

Link to the document for the collaboration on Slack.

Link to the field guide draft on Slack.

Deadline for collaboration: 14 July 2021. 

Few questions asked during the collaboration:

  1. PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme developers with a sub division  audience including eg written their first theme or plugin to agencies.

More details can be found in this slack thread.

  1. Do you have a background or particular interest in reaching less experienced users of WordPress and those considering moving to using it more?

More details can be found in this slack thread.

  1. Keywords and key phrases research

More details can be found in this slack thread.

  1. Share your excitement about new WordPress features, words spoken from the heart brings more life and engagement than well chousen polished advertising materials.

In this latest release, Josepha is excited about:

  1. the template editing tools and also the widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. editor. 
  2. Template editing tools because it is the framework for WP5.9 when we get full site editing completely out to users. 
  3. The widgets editor because that has been a huge undertaking and will go a long way in helping people feel some comfort and safety around experimenting with blocks.

Find out what other contributors think will be the feature users may need more help to realize its real potential / benefits? More details can be found in this slack conversation.

@webcommsat highlighted:

5. for contributors working on materials for plugin and theme developers, they can start with the developers section on the About Page, with a priority for social post drafting for Facebook length first, and then shorten for Twitter.

6. for people working on the benefits for the inexperienced user, can take the first half of the about page items, under ‘Three essential powerhouses’ and start with the key phrases we can get across to these audiences and ways of making these easier to understand. Document link can be found in this slack thread.

7. If anyone has questions about new features or releases in general, leave them in the document as well. @oglekler: Well prepared answers for questions which may rise among users can turn someone’s bad day into a good one.

5. Forthcoming Diary Dates

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations and social activities

Next Marketing meeting

Wednesday 7 July 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#5-8

Help produce social media materials for 5.8 release

When you can help?

Global marketing meeting Wednesdays 30 June and 7 July 2021, at 14:00 UTC, drop-in sessions (more details at 30 June meeting), and asynchronously during this period.

What will we be collaborating on for the next two weeks?

We will be researching and writing social media draft copy for the WordPress 5.8 release. As in previous releases recently and promotions, we will draft posts which will be edited into a social media amplification pack, covering in the main Twitter, Facebook and LinkedIn channels. This will be able to be used and adapted by others in their own networks, by meetups and users wanting to share the benefits, latest features and showcase the community of contributors.

The information source will be the final version of the About Page text, which should be committed later today for Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 1.

Can you give a few hours to help in the live collaborations or asynchronously?

Please let me (@abhanonstopnews on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.) or @ogleckler know for task planning if you will be available, and/ or can give time to this asynchronously in the coming days. This will be much appreciated.

You can let us know in the thread of this message or the Marketing channel on the Make WordPress Slack channel.

We welcome people joining to shadow during the meeting too. Just let us know so that the team can check-in with you during the meeting and support you.

Thanks to everyone for your involvement in supporting the next WordPress release.

#5-8

Notes: Global Marketing Meeting – 16 June 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 
    1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
    2. Meeting led by: @webcommsat
    3. Meeting notes: @meg and @meher
    4. Follow up actions: projects and actions group 
  2. Attendees Slack Thread

People who attended this meeting are:

@chanthaboune, @sayedulsayem, @desrosj, @courane01, @marybaum, @webcommsat, @oglekler, @cbringmann, @femkreations, @yvettesonneveld, @maedahbatool, @ryelle, @nalininonstopnewsuk, @melchoyce, @shaunandrews, @scruffian, @alanjacobmathew

@nalininonstopnewsuk covered the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and inclusion support today. If anyone has an accessibility issue or needs some help with using one of the contributor tools, please let us know.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started.

2. Meeting Notes

Last week, there was no meeting as the team was supporting WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe 

Note: Please review and add comments in suggestion mode. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put them into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned/requested from other teams. 

Rota for drafting notes:

@nalininonstopnewsuk updated: in response to requests from accessibility perspectives and those joining asynchronously, please try and use the agenda numbers when replying or updating on an action. We have been testing the use of this numbering to help those who can not use threads and as part of our efforts to be inclusive.

Actions

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Collaborations and Planning

We collaborated on the about page copy with various team members and release squad members. They added their thoughts on how the new and improved features for WordPress 5.8 could be described. 

A lot was done in the three to four hours working on that doc that day and later in the week, with input from members of the release squad.

The team gave input on the About us page content. The full conversation can be viewed in the #marketing slack channel.

4. Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We will try and find ways to help. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations, and social activities

Global meeting times

Following feedback and surveys, we are changing the Global Marketing meeting time to accommodate as many people as possible.

  • 31 March 2021 until 31st October 2021 inclusive, 14:00 UTC
  • 3 November 2021 until Daylight Saving Time change in Europe, 15:00 UTC

Next Marketing meeting

Wednesday 23 June 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @lmurillom and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#5-8

Agenda: Global Marketing Meeting – 16 June 2021

Update: link to meeting 16 June 2021

This week’s Marketing Meeting will focus on the forthcoming 5.8 release, in addition to a shortened more regular agenda.

16 June 2021: Collaboration on the About page to coincide with the Marketing Team meeting starting at 14:00 UTC. The features list will be shared at the meeting together with the list of dev notes for reference.

Ticket with the draft designs

All the following sessions will take place in the Marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • 14:00 UTC – 15:00 UTC: Collaboration. We will use tools: Google docs and Slack
  • 15:00 UTC – 15:30 UTC: A shortened normal Marketing Team meeting will take place (more details below)
  • 15:30 UTC – 16:30 UTC: Collaboration including drop-in for release leads (release leads please feel free to contribute to this asynchronously before the meetings above or continue straight from the earlier session)
  • 19:00 UTC – 20:00 UTC: Additional collaboration including drop-in for release leads

About page – next steps for the text

Josepha has proposed the following cycle for the work on the text for the About page for the 5.8 release.

  • 16 June: multi-collaboration sessions
  • 17-18 June: fact-checking
  • 21 June: review
  • 22 June: add to BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3

Agenda for regular business at the Marketing Meeting

  1. Brief updates from WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe
  2. Contributing resource highlights (more on this next week)
  3. Diversity training promotion
  4. MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. promotions
  5. Learn WordPress audit tool proposal and potential benefits for Marketing (we will spend more time on this at next week’s meeting)
  6. Diary dates

#5-8, #marketing-team, #wprelease

Notes: Global Marketing Meeting 26 May 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 
    1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
    2. Meeting led by: @webcommsat
    3. Meeting notes: @yashwardhanrana, @meher and @webcommsat
    4. Follow up actions: projects and actions group 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

@nalininonstopnewsuk covered the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and inclusion support today. If anyone has an accessibility issue or needs some help with using one of the contributor tools, please let us know.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started.

Continue reading

#5-8, #contributor-onboarding, #fse, #lean-wp, #onboarding, #onlinewpmeetup, #people-of-wordpress, #showcase