Notes: Global Marketing Meeting, April 27, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: “What was the first art or creative hobby you had as a child, and do you still do that art form or creative hobby today?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.  Check out the GitHub card and add your name to the list!

4. Project Updates

4a) GitHub links

 Updates via @nalininonstopnewsuk

Slack Thread Link

  • You can find our central GitHub repository and task board at this link: Marketing Tasks GitHub board.
  • If a post is published relating to a task, please add the published link and indicate if the task can be closed. Thanks.
  • Thank you to the contributors who are working on fixes / feedback on GitHub betaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. features we use and liaising with other teams on this.
  • If you would like specific assistance on using GitHub, please reply in this thread. We have contributors who have been providing small group and one to one support on this.
  • You can get involved with the next meeting planning on this GitHub card for the meeting on May 4 2022. This is now one combined location for preparation, links for the weekly meeting and items for that week.

4b) Documentation sprint

 Updates via @lmurillom

Slack Thread Link

4c) Forthcoming WordPress Releases and FSE

Updates via @nalininonstopnewsuk @webcommsat and @dansoschin

Slack Thread Link

WordPress 6.0 is the next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. and is expected on May 24, 2022

  • WordPress 6.0 Beta 3 was released and the next release will be RC1 on May 3, 2022. Lots of people coming to test including from marketing. For further details on upcoming WordPress 6.0 releases please visit WordPress 6.0 Development Cycle.
  • @dansoschin: The About Page which is part of the release package, will be more-or-less finalized in copy form and design form at the end of this week. Here is the working draft note – WordPress 6.0 About Page. The purpose of this file, as currently established, is to provide a brief update of what’s in the release and provide links to resources where you can find more information.
  • Status of Webfonts API for WordPress 6.0 Inclusion planned in the 6.0 release.
  • Test WordPress 6.0: @webcommsat is collecting information to share with documentation, training, and coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. on what extra information / steps would be useful for non-devs to take part in this kind of testing. Please share any feedback you have on the existing testing information and what info/ screenshots would be helpful with her (Slack: abhanonstopnewsuk) and @marybaum
  • @webcommsat: There is a lot of cross-team work going on for 6.0, including relating to documentation. If you are interested in writing end user documentation and Learn WP materials, please get in touch. There is joint working going on in this area and you are welcome to get involved.

4d) Newsletters, Campaigns and events updates

Slack Thread Link

Updates via @lmurillom

  • #GrowYourWP campaign – the GitHub card has an update from April 18 and a discussion on translating the campaign in the longer term. Thanks to @jpantani
  • Month in WordPress newsletter – @rmartinezduque will share an update later in the week. The next edition of Month in WordPress aims to be published next Thursday May 5, 2022. If anyone has any Make Team updates they would like to see featured regarding Month in WordPress, please feel free to add them to this GitHub card or share them in the Make Marketing Slack channel and pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @rmartinezduque for awareness by Tuesday May 3 2022. The draft will be added to the GitHub card and shared on this channel prior to publication.
  • The Polyglots Newsletter for April 2022 is out! Please read, share and sign up for their updates.

4e) WPDiversity items for awareness

Slack Thread Link

Updates via @nalininonstopnewsuk

  • WP Diversity APAC meetings to start from May 12, 2022. @jillbinder and @devinmaeztri asked to help spread the word about this exciting new development. Meetups and WordCamps looking for speakers can share in the diversity-speaker-support channel on the Making WordPress Slack the kind of topics being requested and dates, if available. The channel is to support a diverse roster of speakers at official WordPress events (meetups and WordCamps)
  • @santanainniss is starting as the contact person for social posts on WP Diversity

4f) Social media status

 Updates via @eidolonnight and @bjmcsherry

Slack Thread Link

5) Diary dates

Updates via @lmurillom

Slack Thread Link

6) Open Floor

Updates via @eidolonnight

Slack Thread Link

  • @rmartinezduque wanted to share a few updates regarding the promotion of the new Pinterest and Wolfram embeds in 5.9.
    • The HelpHub article on the new Pinterest embed blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. is now published.
    • Today and in the coming weeks we will be sharing a few posts about the Pinterest embeds in WordPress’ social platforms. Liking and sharing them will be a great way to help spread the word!
    • The HelpHub article on the Wolfram embed is on track but has not been published yet.

Next Marketing Meeting: Wednesday 4 May 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week.


#marketing-team, #meeting-notes

Grow Your Story on WordPress

Big Ideas generate more big ideas!

It’s been a moment since we’ve run a campaign like #ILoveWP and #IContribute, so as the days lengthen on the top half of the planet it seemed like a good time for growth and regeneration. With that in mind, I’ve been thinking about fresh ways on how the Marketing team can connect and engage with the WordPress community in hopes of embarking on a multi-faceted marketing effort with all of you to inspire, enrich, and interact with our audiences.

In the 2021 State of the Word, Matt asked us “how has WordPress helped grow your story?” So as the CMS of choice driving 43% of the web, we know WordPress enables thousands to pursue their passions, from creating a hobby blog and building up small businesses, to powering e-commerce stores and large enterprise sites. With WordPress touching so many lives it seemed natural to ask again.

Welcome to the Grow Your Story initiative!

To build on that, I’d like to go on an inspirational journey with you driven by our purpose: to democratize publishing for all. This will hopefully complement the excellent, in-depth work of HeroPress by providing additional opportunities for those willing to share their stories in perhaps just a few hundred characters.

We would love to explore with you the endless possibilities of ways people have published thanks to the platform and also invite new users to contribute or adopt WordPress because everyone has a story to tell — whether through building a site or contributing to the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project itself — and every story is unique, remarkable, and meaningful.

Let’s spread the word with folks from across the community to ask them to share their experiences with WordPress. Please share this post across social media and help in these efforts. Together, hopefully, the small pieces of our shared experiences will help us to bring more people in to learn the full WordPress story.

So we want to hear from you! How has WordPress impacted your life? How has WordPress helped you grow your business, store, or blog? Please share with us the difference that WordPress has made in your life. 

We welcome all stories and want to amplify your incredible journey, and help you continue to “grow your story.”  #GrowYourStoryWP

Huge props to the people who helped make this post possible from ideation to launch: @anjanavasan, @rmartinezduque, @lmurillom, @eidolonnight, @topher1kenobe, @cbringmann, and @chanthaboune. This wouldn’t be possible without your help!


For any additional information please contact Jonathan Pantani on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: @jpantani

#brand-awareness, #marketing

Notes: Global Marketing Team – 16 March 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Hello and Welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting To Know Each Other

  1. Meeting attendees can be viewed via this Slack Thread with WordPress IDs
  2. Social question of the week: “What languages do you speak or are on your wish list to learn?” You can add your response and read what other participants shared via this Slack thread (link). 

3. Notes and Volunteer Opportunities

View the thread via this Slack link.

You can find a link to the notes from the last meeting at this link. Thank you @santanainniss.

Reyes Martínez volunteered to take notes for the 23 March 2022 Marketing meeting.

Notetakers for coming weeks – please volunteer to contribute to creating these notes where there is a call for note-takers during our meetings!

There was a call for volunteers for Coffee Break facilitators to help with the coffee breaks for the Team:

4. Projects and Task Updates

4a)  MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer Newsletter

Updates via @eidolonnight

View the thread on Slack 

The March Meetup Organizer Newsletter was emailed yesterday. That email had an open rate of 41.4% and a click rate of 5%, which is normal. We do see a regular outlier in these emails, that being any email mentioning new in-person meetup guidelines. These tend to have an open rate of 60-70%.

4b) Social Media Status

Updates via @eidolonnight

View the thread on Slack 

We continue to ask that new contributors help with WordPress.org Social Media Amplification. Given the newness of our social efforts on WordPress.org, liking, commenting, sharing, or otherwise engaging with content is the best way to help.

Process

We continue to scale up our social media efforts, and to iterate on processes in order to sustainably grow our audience. The following is our current list of campaigns, their hashtags, and their primary points of contact if you have questions or want to be involved.

4c) GithubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Updates and Links

Update from @nalininonstopnewsuk

View the thread via this Slack link. 

We are moving the discussion area to the main Marketing area on GitHub. We really need contributors help to test they can add comments to items there. We can then migrate current discussions and archive the old area.

This is where we will also be posting the meeting planning for the week ahead, so please do add a comment even if it is hello on this week’s meeting ticket so we know this works.

Discussion area

https://github.com/WordPress/Marketing-Team/discussions

6.0 release update summarized from the GitHub card updated by @webcommsat

A systems and GitHub meeting is being set up on documentation aimed at end users, and pulling together the various skills/ contributors on this from documentation, training, marketing.

More details will be shared soon following an update with training/ WP Learn on potential changes that could be made on existing GitHub use.

The aim is to use GitHub to share and track the areas relating to end users more easily between the teams, now that marketing, documentation and Learn WP are moving / have moved to GitHub. Testing is being developed on how this could be done using some of the new GitHub tools.

Thank you to @bph, @milana_cap and @webcommsat who are leading the Documentation aspects for 6.0. They will share an update on this at a future meeting, and be chatting more with @dansoschin, @marybaum, @annezazu, and others too.

4d) Polyglots/ WordPress Translation Day videos

Update via: @nalininonstopnewsuk

View the thread via this Slack link.

  • Polyglot Newsletter – we are working with Polyglots on the March newsletter. Thanks to @meher, @Adeeb Malik and @webcommsat who are working on video.
  • Translation Day interviews: captioning. Thank you to @Adeeb Malik and @lmurillom who have worked on captions. There are still more captions needed and to get videos ready for WordPress.tv. Volunteers needed.
  • Image and video editing volunteers welcome.

https://github.com/WordPress/Marketing-Team/discussions/18

  • Note re. Slack and Make WordPress onboarding videos.

There is currently an issue as the Make WordPress screens have changed slightly from the original videos. This is being looked into. Due to the world situation, we will need some additional volunteers to help with updating / synchronizing the new versions, and supporting the polyglots with this. The skills needed for this are mainly video editing.

If video and photo editing is something you enjoy, these are good and fun ways to get involved.

@femkreations has offered to help with images in the future.

4e) WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe 2022 (WCEU) Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. and Community Booth

View the thread via this Slack link.

We are still looking for team members who will be attending WordCamp Europe, who may be interested in volunteering for a Marketing team contributor day table and/or the community booth.

@dansoschin updated the team is looking for a contributor for some time during the two-day conference part of event (not the contributor day part) to staff a booth to share how to get involved in marketing.

5) Diary Dates – Upcoming Events and Meetings

View the thread via this Slack link.

  • Our next Coffee break will be: Thursday, 24 March 2022 at 6.30pm UTC
    • This bi-weekly social hour is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
    • Check out the Google Calendar with meetings, collaborations and social activities  
      • If you are using Microsoft Outlook, follow this guide to embed Team’s Calendar on your own.

6) Open Floor

View the conversation via this Slack link.

  • No new discussion topics brought to the table during the meeting.          

Next Marketing Meeting: Wednesday 23 March 2022, 15:00 UTC #marketing-team #meeting-notes

#marketing-team, #meeting-notes, #wptranslationday