Notes: WordPress global Marketing Team meeting, September 21, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live.
  • The agenda followed for the meeting on September 21, 2022. GitHub card for the week
  • The meeting was facilitated by Team Reps: @lmurillom, @nalininonstopnewsuk @eidolonnightGitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ overview in the week leading up to the meeting: @nalininonstopnewsuk and @lmurillom @eidolonnight
  • Meeting notes: @santanainniss
  • Notes Editor/Review: @nalininonstopnewsuk. Thanks to @webcommsat for the support on GitHub.
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account, and then you can add a comment to the relevant card.

2. Getting to know each other

  • Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate.
  • Social question of the week from @nalininonstopnewsuk: to celebrate creativity, what are your favorite two colors to put together? Read replies from the team on this Slack thread.

3. Notes and volunteer opportunities

Thank you to our note-taking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, send a message in the main Marketing slack channel and include Nalini (for her Slack ID write the ‘@’ sympbol followed by her name ‘Nalini’, no space).

Team notes from September 14, 2022 – props to @yashwardhanrana for drafting and to @nalininonstopnewsuk and @lmurillom for reviewing.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.

September 28, 2022 – GitHub #112 –
October 2, 2022 GitHub #116 – Adeeb Malik
October 9, 2022 GitHub #117 –

We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.

4. Marketing project and task updates

Update from @eidolonnight

The main Marketing Team task board is available in GitHubIf you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.

If you’re a member of the WordPress GitHub organization and have Two-Factor-Authentication disabled, please enable it on your GitHub account, as it will soon be required. You can enable it at: https://github.com/settings/security

  1. Five for the Future Email Template for Contributors (GitHub #18). Several contributors at WoordCamp US (WCUS) drafted this template. We just need to do some copy review and package these up. More templates are still welcome as well! If you would like to help, comment here and/or in the issue.
  2. Create plan for short-form video content on Tiktok (GitHub #114). Several contributors at WCUS put together some wonderful thoughts on the how this can be done. Let’s discuss next steps in the GitHub issue and put together some pilot content.
  3. We also had several ideas come in for the #WordPress, #WPPhotos, #LearnWP, #WPOpenverse, #GrowYourStoryWP, and #WordCamp campaigns during WCUS Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. I’ve updated the WordPress Social Media Amplification (GitHub #7).
  4. We have an open brainstorming doc from WCUS with several ideas. Call for contributors to review and create Github issues as needed.

4a. Social media update

  1. Social media amplification. Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there. This is a good first task for new contributors.
  2. Weekly social media stats reported by @bjmcsherry: We managed another strong week for our social campaigns, especially with our key net-new subscribers objective, hitting 1,380 followers as we continue to drive higher than expected weekly numbers from previous performances. In addition, many of our campaigns including the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. follow-up and the Photo Directory campaign performed best. These scored high marks in some of our best examples throughout the week.
    • Here are a look at some of the overall performance numbers for the last week:
    • Impressions: 291,564
    • Engagements: 5,964
    • Link clicks: 1,318
    • Messages received: 40

4b. Updates on forthcoming WordPress releases and FSE

Dan subbed in for WordPress 6.1 Marketing & Communications Lead, @jpantani, at the meeting for any 6.1 release updates.

  • BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 ready for general/public testing on September 21, 2022
  • After Beta 1 ships, we will begin work on the About Page which will detail key features/updates that are included in 6.1. Follow along in this channel for more information.

4c. Contributor events update

Updates from @eidolonnight

  • WordCamp Asia contributor day awareness, February 17, 2023 – GitHub #108. Please can you add to the card if you intend to be at the contributor day and involved in the marketing table.
  • Just a reminder from last week. There is a Dzongkha language onboarding video in progress – this is now set for a month before WordCamp Asia 2023. @Ugyen is working on this. Please add to the GitHub #59 if you can assist him with the video work on this.

4d. Newsletters and series

  • Month in WordPress:  If you have any news or Make team updates that would be valuable and relevant for the September 2022 edition, please feel free to add them as a comment to GitHub #109 by Friday September 30, 2022.
  • WP Briefing@Santana.Inniss has shared a call for brainstorming for the Halloween Episode of the WP Briefing Podcast. Please leave your ideas in GitHub #113. Deadline: September 26, 2022
  • Annual WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Survey: The Community Team would like to conduct another outreach effort to encourage meetup organizers and members to complete the Annual WordPress Meetup Survey (available in 14 languages).

4e Campaigns

Photos directory initiative (GitHub card 80) for World Photography Day. Please continue to submit your photos, and if you would like to share a story behind the photo they sent and the place it represents, reach out to @rmartinezduque.

5.  Diary dates – upcoming events and meetings

Updates by @nalininonstopnewsuk

Our next Coffee break was held on Thursday 22 September 2022 at 18:30/ 6.30pm UTC facilitated by @laurlittle.

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

No additional items shared during the open floor.

Next meeting

You can join the GitHub card #112 for next week’s meeting on September 28, 2022. The meeting will take place in this channel at 15:00 UTC.

Post meeting

Polyglots will be updating wptranslationday.org for the event for 2022. @eidolonnight confirmed they will use @TranslateWP on Twitter with updates and sharing some items on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social channels too.

#marketing-team, #meeting-notes

Notes: Global Marketing Team Meeting, 27 July, 2022

(Updated by @nalininonstopnewsuk on 8 August 2022)

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and helping to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: wildlife stories in the news. View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Props to @majaloncar and @webcommsat for drafting July 20, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

GitHub links

Update via @nalininonstopnewsuk
The main Marketing Team task board on GitHub.

If you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams

Continuing from last week, there are some tasks to highlight:

  • Marketing Team descriptor in the Handbook – if you have any suggestions, please add them to GitHub card 87.
  • Does anyone have updates on any of the other cards highlighted from last week?

Every week we review GitHub cards and help progress them. We also have a group of contributors available to help anyone get started with GitHub.I will be bringing cards that are awaiting updates to the meeting each week so we can help contributors share news and new contributors find how to update cards more easily. This week we have:

  • For awareness, there are two exciting MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. surveys coming out soon. The information is on GitHub card 96. @mysweetcate will be including something in the next Meetup Newsletter and @rmartinezduque for Month in WordPress. We will add the links to the card too. Thank you to @Julia from the Community Team for highlighting these surveys this week.
  • Discussion: promoting mobile apps – card 93 – new. A summary from the slack thread will be added to this card later this week. So please have a look and add your ideas. Thank you @oglekler for starting this discussion off.
  • @eidolonnight and @rmartinezduque would update the Performance Team for social media updates. on WordPress.org and add their details to card 52 as an update and if not can close this card
  • reminder from a request opened up by @EidolonNight two months ago. There is an open call (GitHub card) for brainstorming ideas that can be used to help generate contributor interest in marketing for WordPress.

This is currently on the WCEU 2022 GitHub card. Feel free to add suggestions there this week and we can create a new list in the discussion forum when we close that card.

4a. Social Media

Update via: @bjmcsherry

Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

Overall, we had another great week this past week and continued to trend above seasonal averages when looking at overall net-new followers as a primary statistic. In fact, we actually improved our net new followers by over 1.4K (1,455). This was an increase of 43% over the previous week. This is well above where we have historically been in for a non-release window. Many of our campaigns including the ‘Website Redesign’, ‘WP Diversity’, and the ‘WordPress 6.0’ campaigns scored high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:

  • Impressions: 182,116
  • Engagements: 4,757
  • Link Clicks: 1,368
  • Messages received: 19

4b. Forthcoming WordPress releases & FSE

Update via: @nalininonstopnewsuk

Slack thread link

WordPress 6.0.1 is now available. You can help highlight all the new features and fixes in WordPress by retweeting the social media posts tagged with #WordPress.

4c. Contributor events updates

Update via: @nalininonstopnewsuk

Slack thread link

If you have a ticket for WordCamp US 2022 and plan to attend the marketing table at Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., please let us know by commenting on our github issue.

4d. Newsletters, campaigns and event updates

Update via: @lmurillom

Slack thread link

Meetup Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.

Polyglots July 2022 newsletter has been published! It includes a reminder of the Polyglots coffee break taking place tomorrow 28 July, latest stats, WordPress.org profile updates and more. Please read and share!

Month in WordPress July 2022: The expected publication date for the July 2022 edition of The Month in WordPress is Friday, August 5, 2022.
If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to the GitHub card (Card 84).

#GrowYourWordPress: @jpantani has noticed that engagement seems to be a bit higher with this campaign when it’s linked to Community (WordCamps), so tying it to similar initiatives is something to keep in mind as we promote it. Additionally, engagement seems better when the nudges are less frequent.
We’ve had a total of 11 submissions, and there are already quite a few good testimonials.

5. Diary dates – upcoming events and meetings

Our bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress. Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

@santanainniss would like to propose for consideration that the Meeting Notes follow the same outline as the Meeting agendas.
@nalininonstopnewsuk confirmed that they should follow the same. There are some updates pending on the meeting notes information in the handbook. These need to be updated together with this reference to the meeting agendas.

#marketing-team, #meeting-notes

Notes: Global Marketing Meeting, April 27, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: “What was the first art or creative hobby you had as a child, and do you still do that art form or creative hobby today?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.  Check out the GitHub card and add your name to the list!

4. Project Updates

4a) GitHub links

 Updates via @nalininonstopnewsuk

Slack Thread Link

  • You can find our central GitHub repository and task board at this link: Marketing Tasks GitHub board.
  • If a post is published relating to a task, please add the published link and indicate if the task can be closed. Thanks.
  • Thank you to the contributors who are working on fixes / feedback on GitHub betaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. features we use and liaising with other teams on this.
  • If you would like specific assistance on using GitHub, please reply in this thread. We have contributors who have been providing small group and one to one support on this.
  • You can get involved with the next meeting planning on this GitHub card for the meeting on May 4 2022. This is now one combined location for preparation, links for the weekly meeting and items for that week.

4b) Documentation sprint

 Updates via @lmurillom

Slack Thread Link

4c) Forthcoming WordPress Releases and FSE

Updates via @nalininonstopnewsuk @webcommsat and @dansoschin

Slack Thread Link

WordPress 6.0 is the next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. and is expected on May 24, 2022

  • WordPress 6.0 Beta 3 was released and the next release will be RC1 on May 3, 2022. Lots of people coming to test including from marketing. For further details on upcoming WordPress 6.0 releases please visit WordPress 6.0 Development Cycle.
  • @dansoschin: The About Page which is part of the release package, will be more-or-less finalized in copy form and design form at the end of this week. Here is the working draft note – WordPress 6.0 About Page. The purpose of this file, as currently established, is to provide a brief update of what’s in the release and provide links to resources where you can find more information.
  • Status of Webfonts API for WordPress 6.0 Inclusion planned in the 6.0 release.
  • Test WordPress 6.0: @webcommsat is collecting information to share with documentation, training, and coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. on what extra information / steps would be useful for non-devs to take part in this kind of testing. Please share any feedback you have on the existing testing information and what info/ screenshots would be helpful with her (Slack: abhanonstopnewsuk) and @marybaum
  • @webcommsat: There is a lot of cross-team work going on for 6.0, including relating to documentation. If you are interested in writing end user documentation and Learn WP materials, please get in touch. There is joint working going on in this area and you are welcome to get involved.

4d) Newsletters, Campaigns and events updates

Slack Thread Link

Updates via @lmurillom

  • #GrowYourWP campaign – the GitHub card has an update from April 18 and a discussion on translating the campaign in the longer term. Thanks to @jpantani
  • Month in WordPress newsletter – @rmartinezduque will share an update later in the week. The next edition of Month in WordPress aims to be published next Thursday May 5, 2022. If anyone has any Make Team updates they would like to see featured regarding Month in WordPress, please feel free to add them to this GitHub card or share them in the Make Marketing Slack channel and pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @rmartinezduque for awareness by Tuesday May 3 2022. The draft will be added to the GitHub card and shared on this channel prior to publication.
  • The Polyglots Newsletter for April 2022 is out! Please read, share and sign up for their updates.

4e) WPDiversity items for awareness

Slack Thread Link

Updates via @nalininonstopnewsuk

  • WP Diversity APAC meetings to start from May 12, 2022. @jillbinder and @devinmaeztri asked to help spread the word about this exciting new development. Meetups and WordCamps looking for speakers can share in the diversity-speaker-support channel on the Making WordPress Slack the kind of topics being requested and dates, if available. The channel is to support a diverse roster of speakers at official WordPress events (meetups and WordCamps)
  • @santanainniss is starting as the contact person for social posts on WP Diversity

4f) Social media status

 Updates via @eidolonnight and @bjmcsherry

Slack Thread Link

5) Diary dates

Updates via @lmurillom

Slack Thread Link

6) Open Floor

Updates via @eidolonnight

Slack Thread Link

  • @rmartinezduque wanted to share a few updates regarding the promotion of the new Pinterest and Wolfram embeds in 5.9.
    • The HelpHub article on the new Pinterest embed blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. is now published.
    • Today and in the coming weeks we will be sharing a few posts about the Pinterest embeds in WordPress’ social platforms. Liking and sharing them will be a great way to help spread the word!
    • The HelpHub article on the Wolfram embed is on track but has not been published yet.

Next Marketing Meeting: Wednesday 4 May 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week.


#marketing-team, #meeting-notes

Grow Your Story on WordPress

Big Ideas generate more big ideas!

It’s been a moment since we’ve run a campaign like #ILoveWP and #IContribute, so as the days lengthen on the top half of the planet it seemed like a good time for growth and regeneration. With that in mind, I’ve been thinking about fresh ways on how the Marketing team can connect and engage with the WordPress community in hopes of embarking on a multi-faceted marketing effort with all of you to inspire, enrich, and interact with our audiences.

In the 2021 State of the Word, Matt asked us “how has WordPress helped grow your story?” So as the CMS of choice driving 43% of the web, we know WordPress enables thousands to pursue their passions, from creating a hobby blog and building up small businesses, to powering e-commerce stores and large enterprise sites. With WordPress touching so many lives it seemed natural to ask again.

Welcome to the Grow Your Story initiative!

To build on that, I’d like to go on an inspirational journey with you driven by our purpose: to democratize publishing for all. This will hopefully complement the excellent, in-depth work of HeroPress by providing additional opportunities for those willing to share their stories in perhaps just a few hundred characters.

We would love to explore with you the endless possibilities of ways people have published thanks to the platform and also invite new users to contribute or adopt WordPress because everyone has a story to tell — whether through building a site or contributing to the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project itself — and every story is unique, remarkable, and meaningful.

Let’s spread the word with folks from across the community to ask them to share their experiences with WordPress. Please share this post across social media and help in these efforts. Together, hopefully, the small pieces of our shared experiences will help us to bring more people in to learn the full WordPress story.

So we want to hear from you! How has WordPress impacted your life? How has WordPress helped you grow your business, store, or blog? Please share with us the difference that WordPress has made in your life. 

We welcome all stories and want to amplify your incredible journey, and help you continue to “grow your story.”  #GrowYourStoryWP

Huge props to the people who helped make this post possible from ideation to launch: @anjanavasan, @rmartinezduque, @lmurillom, @eidolonnight, @topher1kenobe, @cbringmann, and @chanthaboune. This wouldn’t be possible without your help!


For any additional information please contact Jonathan Pantani on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: @jpantani

#brand-awareness, #marketing

Notes: Global Marketing Team – 16 March 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Hello and Welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting To Know Each Other

  1. Meeting attendees can be viewed via this Slack Thread with WordPress IDs
  2. Social question of the week: “What languages do you speak or are on your wish list to learn?” You can add your response and read what other participants shared via this Slack thread (link). 

3. Notes and Volunteer Opportunities

View the thread via this Slack link.

You can find a link to the notes from the last meeting at this link. Thank you @santanainniss.

Reyes Martínez volunteered to take notes for the 23 March 2022 Marketing meeting.

Notetakers for coming weeks – please volunteer to contribute to creating these notes where there is a call for note-takers during our meetings!

There was a call for volunteers for Coffee Break facilitators to help with the coffee breaks for the Team:

4. Projects and Task Updates

4a)  MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer Newsletter

Updates via @eidolonnight

View the thread on Slack 

The March Meetup Organizer Newsletter was emailed yesterday. That email had an open rate of 41.4% and a click rate of 5%, which is normal. We do see a regular outlier in these emails, that being any email mentioning new in-person meetup guidelines. These tend to have an open rate of 60-70%.

4b) Social Media Status

Updates via @eidolonnight

View the thread on Slack 

We continue to ask that new contributors help with WordPress.org Social Media Amplification. Given the newness of our social efforts on WordPress.org, liking, commenting, sharing, or otherwise engaging with content is the best way to help.

Process

We continue to scale up our social media efforts, and to iterate on processes in order to sustainably grow our audience. The following is our current list of campaigns, their hashtags, and their primary points of contact if you have questions or want to be involved.

4c) GithubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Updates and Links

Update from @nalininonstopnewsuk

View the thread via this Slack link. 

We are moving the discussion area to the main Marketing area on GitHub. We really need contributors help to test they can add comments to items there. We can then migrate current discussions and archive the old area.

This is where we will also be posting the meeting planning for the week ahead, so please do add a comment even if it is hello on this week’s meeting ticket so we know this works.

Discussion area

https://github.com/WordPress/Marketing-Team/discussions

6.0 release update summarized from the GitHub card updated by @webcommsat

A systems and GitHub meeting is being set up on documentation aimed at end users, and pulling together the various skills/ contributors on this from documentation, training, marketing.

More details will be shared soon following an update with training/ WP Learn on potential changes that could be made on existing GitHub use.

The aim is to use GitHub to share and track the areas relating to end users more easily between the teams, now that marketing, documentation and Learn WP are moving / have moved to GitHub. Testing is being developed on how this could be done using some of the new GitHub tools.

Thank you to @bph, @milana_cap and @webcommsat who are leading the Documentation aspects for 6.0. They will share an update on this at a future meeting, and be chatting more with @dansoschin, @marybaum, @annezazu, and others too.

4d) Polyglots/ WordPress Translation Day videos

Update via: @nalininonstopnewsuk

View the thread via this Slack link.

  • Polyglot Newsletter – we are working with Polyglots on the March newsletter. Thanks to @meher, @Adeeb Malik and @webcommsat who are working on video.
  • Translation Day interviews: captioning. Thank you to @Adeeb Malik and @lmurillom who have worked on captions. There are still more captions needed and to get videos ready for WordPress.tv. Volunteers needed.
  • Image and video editing volunteers welcome.

https://github.com/WordPress/Marketing-Team/discussions/18

  • Note re. Slack and Make WordPress onboarding videos.

There is currently an issue as the Make WordPress screens have changed slightly from the original videos. This is being looked into. Due to the world situation, we will need some additional volunteers to help with updating / synchronizing the new versions, and supporting the polyglots with this. The skills needed for this are mainly video editing.

If video and photo editing is something you enjoy, these are good and fun ways to get involved.

@femkreations has offered to help with images in the future.

4e) WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe 2022 (WCEU) Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. and Community Booth

View the thread via this Slack link.

We are still looking for team members who will be attending WordCamp Europe, who may be interested in volunteering for a Marketing team contributor day table and/or the community booth.

@dansoschin updated the team is looking for a contributor for some time during the two-day conference part of event (not the contributor day part) to staff a booth to share how to get involved in marketing.

5) Diary Dates – Upcoming Events and Meetings

View the thread via this Slack link.

  • Our next Coffee break will be: Thursday, 24 March 2022 at 6.30pm UTC
    • This bi-weekly social hour is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
    • Check out the Google Calendar with meetings, collaborations and social activities  
      • If you are using Microsoft Outlook, follow this guide to embed Team’s Calendar on your own.

6) Open Floor

View the conversation via this Slack link.

  • No new discussion topics brought to the table during the meeting.          

Next Marketing Meeting: Wednesday 23 March 2022, 15:00 UTC #marketing-team #meeting-notes

#marketing-team, #meeting-notes, #wptranslationday