The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Our work is tracked on the Marketing Tasks Board on the WordPress organization’s GitHub. If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
You can be part of the #marketing channel on Slack. Join our next Weekly Marketing Chat at: Tuesday 15:00 UTC.
Diary dates
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
Thank you to our note-taking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, send a message in the main Marketing slack channel and include Nalini (for her Slack ID write the ‘@’ sympbol followed by her name ‘Nalini’, no space).
Team notes from September 14, 2022 – props to @yashwardhanrana for drafting and to @nalininonstopnewsuk and @lmurillom for reviewing.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.
September 28, 2022 – GitHub #112 –
October 2, 2022 GitHub #116 – Adeeb Malik
October 9, 2022 GitHub #117 –
We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.
Update from @eidolonnight
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.
If you’re a member of the WordPress GitHub organization and have Two-Factor-Authentication disabled, please enable it on your GitHub account, as it will soon be required. You can enable it at: https://github.com/settings/security
Dan subbed in for WordPress 6.1 Marketing & Communications Lead, @jpantani, at the meeting for any 6.1 release updates.
Updates from @eidolonnight
Photos directory initiative (GitHub card 80) for World Photography Day. Please continue to submit your photos, and if you would like to share a story behind the photo they sent and the place it represents, reach out to @rmartinezduque.
Updates by @nalininonstopnewsuk
Our next Coffee break was held on Thursday 22 September 2022 at 18:30/ 6.30pm UTC facilitated by @laurlittle.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
No additional items shared during the open floor.
You can join the GitHub card #112 for next week’s meeting on September 28, 2022. The meeting will take place in this channel at 15:00 UTC.
Polyglots will be updating wptranslationday.org for the event for 2022. @eidolonnight confirmed they will use @TranslateWP on Twitter with updates and sharing some items on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social channels too.
(Updated by @nalininonstopnewsuk on 8 August 2022)
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
Props to @majaloncar and @webcommsat for drafting July 20, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.
We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!
Update via @nalininonstopnewsuk
The main Marketing Team task board on GitHub.
If you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams
Continuing from last week, there are some tasks to highlight:
Every week we review GitHub cards and help progress them. We also have a group of contributors available to help anyone get started with GitHub.I will be bringing cards that are awaiting updates to the meeting each week so we can help contributors share news and new contributors find how to update cards more easily. This week we have:
This is currently on the WCEU 2022 GitHub card. Feel free to add suggestions there this week and we can create a new list in the discussion forum when we close that card.
Update via: @bjmcsherry
Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.
Overall, we had another great week this past week and continued to trend above seasonal averages when looking at overall net-new followers as a primary statistic. In fact, we actually improved our net new followers by over 1.4K (1,455). This was an increase of 43% over the previous week. This is well above where we have historically been in for a non-release window. Many of our campaigns including the ‘Website Redesign’, ‘WP Diversity’, and the ‘WordPress 6.0’ campaigns scored high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:
Update via: @nalininonstopnewsuk
WordPress 6.0.1 is now available. You can help highlight all the new features and fixes in WordPress by retweeting the social media posts tagged with #WordPress.
Update via: @nalininonstopnewsuk
If you have a ticket for WordCamp US 2022 and plan to attend the marketing table at Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., please let us know by commenting on our github issue.
Update via: @lmurillom
Meetup Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.
Polyglots July 2022 newsletter has been published! It includes a reminder of the Polyglots coffee break taking place tomorrow 28 July, latest stats, WordPress.org profile updates and more. Please read and share!
Month in WordPress July 2022: The expected publication date for the July 2022 edition of The Month in WordPress is Friday, August 5, 2022.
If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to the GitHub card (Card 84).
#GrowYourWordPress: @jpantani has noticed that engagement seems to be a bit higher with this campaign when it’s linked to Community (WordCamps), so tying it to similar initiatives is something to keep in mind as we promote it. Additionally, engagement seems better when the nudges are less frequent.
We’ve had a total of 11 submissions, and there are already quite a few good testimonials.
Our bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress. Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
@santanainniss would like to propose for consideration that the Meeting Notes follow the same outline as the Meeting agendas.
@nalininonstopnewsuk confirmed that they should follow the same. There are some updates pending on the meeting notes information in the handbook. These need to be updated together with this reference to the meeting agendas.
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
Link to the start of the meeting on Marketing Slack to help with async contributions.
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.
We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!
Updates via @nalininonstopnewsuk
Updates via @lmurillom
Updates via @nalininonstopnewsuk @webcommsat and @dansoschin
WordPress 6.0 is the next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. and is expected on May 24, 2022
Updates via @lmurillom
Updates via @nalininonstopnewsuk
Updates via @eidolonnight and @bjmcsherry
Updates via @lmurillom
Updates via @eidolonnight
Next Marketing Meeting: Wednesday 4 May 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week.
Big Ideas generate more big ideas!
It’s been a moment since we’ve run a campaign like #ILoveWP and #IContribute, so as the days lengthen on the top half of the planet it seemed like a good time for growth and regeneration. With that in mind, I’ve been thinking about fresh ways on how the Marketing team can connect and engage with the WordPress community in hopes of embarking on a multi-faceted marketing effort with all of you to inspire, enrich, and interact with our audiences.
In the 2021 State of the Word, Matt asked us “how has WordPress helped grow your story?” So as the CMS of choice driving 43% of the web, we know WordPress enables thousands to pursue their passions, from creating a hobby blog and building up small businesses, to powering e-commerce stores and large enterprise sites. With WordPress touching so many lives it seemed natural to ask again.
Welcome to the Grow Your Story initiative!
To build on that, I’d like to go on an inspirational journey with you driven by our purpose: to democratize publishing for all. This will hopefully complement the excellent, in-depth work of HeroPress by providing additional opportunities for those willing to share their stories in perhaps just a few hundred characters.
We would love to explore with you the endless possibilities of ways people have published thanks to the platform and also invite new users to contribute or adopt WordPress because everyone has a story to tell — whether through building a site or contributing to the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project itself — and every story is unique, remarkable, and meaningful.
Let’s spread the word with folks from across the community to ask them to share their experiences with WordPress. Please share this post across social media and help in these efforts. Together, hopefully, the small pieces of our shared experiences will help us to bring more people in to learn the full WordPress story.
So we want to hear from you! How has WordPress impacted your life? How has WordPress helped you grow your business, store, or blog? Please share with us the difference that WordPress has made in your life.
We welcome all stories and want to amplify your incredible journey, and help you continue to “grow your story.” #GrowYourStoryWP
Huge props to the people who helped make this post possible from ideation to launch: @anjanavasan, @rmartinezduque, @lmurillom, @eidolonnight, @topher1kenobe, @cbringmann, and @chanthaboune. This wouldn’t be possible without your help!
For any additional information please contact Jonathan Pantani on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: @jpantani
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
Link to the start of the meeting on Marketing Slack to help with async contributions.
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there.
View the thread via this Slack link.
You can find a link to the notes from the last meeting at this link. Thank you @santanainniss.
Reyes Martínez volunteered to take notes for the 23 March 2022 Marketing meeting.
Notetakers for coming weeks – please volunteer to contribute to creating these notes where there is a call for note-takers during our meetings!
There was a call for volunteers for Coffee Break facilitators to help with the coffee breaks for the Team:
Updates via @eidolonnight
View the thread on Slack
The March Meetup Organizer Newsletter was emailed yesterday. That email had an open rate of 41.4% and a click rate of 5%, which is normal. We do see a regular outlier in these emails, that being any email mentioning new in-person meetup guidelines. These tend to have an open rate of 60-70%.
Updates via @eidolonnight
View the thread on Slack
We continue to ask that new contributors help with WordPress.org Social Media Amplification. Given the newness of our social efforts on WordPress.org, liking, commenting, sharing, or otherwise engaging with content is the best way to help.
We continue to scale up our social media efforts, and to iterate on processes in order to sustainably grow our audience. The following is our current list of campaigns, their hashtags, and their primary points of contact if you have questions or want to be involved.
Update from @nalininonstopnewsuk
View the thread via this Slack link.
We are moving the discussion area to the main Marketing area on GitHub. We really need contributors help to test they can add comments to items there. We can then migrate current discussions and archive the old area.
This is where we will also be posting the meeting planning for the week ahead, so please do add a comment even if it is hello on this week’s meeting ticket so we know this works.
https://github.com/WordPress/Marketing-Team/discussions
A systems and GitHub meeting is being set up on documentation aimed at end users, and pulling together the various skills/ contributors on this from documentation, training, marketing.
More details will be shared soon following an update with training/ WP Learn on potential changes that could be made on existing GitHub use.
The aim is to use GitHub to share and track the areas relating to end users more easily between the teams, now that marketing, documentation and Learn WP are moving / have moved to GitHub. Testing is being developed on how this could be done using some of the new GitHub tools.
Thank you to @bph, @milana_cap and @webcommsat who are leading the Documentation aspects for 6.0. They will share an update on this at a future meeting, and be chatting more with @dansoschin, @marybaum, @annezazu, and others too.
Update via: @nalininonstopnewsuk
View the thread via this Slack link.
https://github.com/WordPress/Marketing-Team/discussions/18
There is currently an issue as the Make WordPress screens have changed slightly from the original videos. This is being looked into. Due to the world situation, we will need some additional volunteers to help with updating / synchronizing the new versions, and supporting the polyglots with this. The skills needed for this are mainly video editing.
If video and photo editing is something you enjoy, these are good and fun ways to get involved.
@femkreations has offered to help with images in the future.
View the thread via this Slack link.
We are still looking for team members who will be attending WordCamp Europe, who may be interested in volunteering for a Marketing team contributor day table and/or the community booth.
@dansoschin updated the team is looking for a contributor for some time during the two-day conference part of event (not the contributor day part) to staff a booth to share how to get involved in marketing.
View the thread via this Slack link.
View the conversation via this Slack link.
Next Marketing Meeting: Wednesday 23 March 2022, 15:00 UTC #marketing-team #meeting-notes
