Notes – Global Marketing meeting 12 August 2020

Introduction

Publishing for @lmurillom.
These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. This is part of our diversity and inclusion support within the team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

@mikerbg, @OGlekler, @lmurillom, @swetabhsuman8, @nalininonstopnewsuk, @maedahbatool, @webcommsat, @nullbyte, @antialiasfactory, @MegPhillips91, @harryjackson1221, @Yashwardhanrana, @carike, @vimes1984, @annezazu, @majaloncar

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group from Friday evening and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @meher for doing last week’s notes. Thanks to @lmurillom for stepping in for this week to cover illness of one of our colleagues.

How can I help?

You can volunteer to help with note-taking for one of the future meetings. We currently have a rota here. Please note that the initial draft is needed by the end of Friday each week.
Action: Contact @lmurillom if you have been in the team for a while and would like to take part with this.

Welcoming New Contributors 

New Attendees welcome thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1597241415440900 

We have new people on our channel and are happy to welcome @Luis @Asia Ryćko-Bożeńska @Davinder Singh Kainth @Taha D @udit mehra @Trish Brumett @Saad Sharif Ahmed @Venkat .
Action: contact @maedahbatool if you would like some help in getting started and to add your name to the next onboarding event list.

Tasks, Working Groups, and Team Celebration

Celebrations

Let’s give a shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • @nalininonstopnewsuk, @webcommsat, @lmurillom, and the marketing team were highlighted by the community team for our work on messaging and marketing of the diverse speaker workshops.  
  • With WordPress 5.5 released last night, we have asked for space in September’s MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. newsletter and Month in WordPress for another promotion of the Online Meetup Marketing survey. We are getting a lot of responses from different organizers about how we can help to market their chapter programs and recruit attendees.
  • The amazing number of hours from @OGlekler, @vimes1984, @nullbyte, @annezazu, and @desrosj for working alongside @webcommsat on the Q&As for the 5.5 release. And to all who have contributed and continue to do so. A big shout out to the WordPress Release Squad too and Marcomms team lead by @marybaum and including marketing team members @webcommsat and @yvettesonneveld
  • @webcommsat (@abhanonstopnewsuk on Slack) is mentioned as a Noteworthy Contributor to the WordPress 5.5 release. She is leading a number of the new communications initiatives including the Question and Answer work and is always highlighting our team.
  • @majaloncar for all her support across the onboarding and marketing tasks
  • A lot of meeting organizers have been in touch with the marketing team and thanked us for our efforts in marketing their meetup chapter and continuing to promote the survey to a larger audience.

Task Updates – deadlines in the next six weeks

Onboarding videos 

Update provided by @OGlekler

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

Thanks to @OGlekler for continuing to help progress this ongoing task. 

Waiting to be published:

  • Norweigan@Martin Owren has completed and will be merged this week.
  • Bangla@technocrews made the captions and we are waiting for GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. to progress
  • Brazilian Portuguese@felipeloureirosantos in progress
  • Italian — in progress
  • Bulgarian —  @mmikov completed the translation, we will check with GTE and then progress.
  • Macedonian –  @Georgij has finished, we will check with GTE and then progress
  • Persian – @antaliasfactory has volunteered for Persian
  • Hindi@rahuldsarker has been working hard but facing some technical issues with rendering the onboarding video, which is being looked at with his colleagues from WordPress.tv. Hopefully, we should get the video out soon.  

How can I help?

If you have a strong presenting voice and can help with doing voiceovers and liaise with your local GTE on translated captions for these screen recording videos, please contact @webcommsat, @OGlekler, or @marks99

Online Meetups Marketing Survey and Social Promos

  1. Survey update provided by @meher  

Trello Card:  https://trello.com/c/oP3Sj8N1 

  • With the focus on WordPress 5.5 released last night, @webcommsat has asked for space in both the September 2020 Meetup newsletter and Month in WordPress for another promotion of the survey.
  • We continue to promote the survey to help the meetup chapters for their events. We have received considerable informal feedback and useful questions relating to promotion opportunities.
  • If you are a Meetup organizer, please fill in our survey to help us help you in your marketing: https://docs.google.com/forms/u/1/d/e/1FAIpQLSc_dzMWFmK7QG_wPp-usOEME7r2ojpR4ScGO3D8jgW9flJurA/viewform 

2. Social media promotion update provided by @lmurillom

Trello Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

  • #OnlineWPMeetup Social promos are currently updated but in danger of falling behind. We are actively recruiting contributors for this task.

How can I help?

HelpHub Recategorization

Update provided by @mikerbg (@miker on Slack)

Trello Card: https://trello.com/c/4jA1zpyB 

  • We had productive collaborations the past two weeks and spent some time looking at how this can impact the strategic SEO for WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/.
  • We have a target of Friday, August 14, to provide consolidated feedback to the HelpHub team. @mikerbg is currently working on that feedback and will share it with the rest of the marketing team soon.

How can I help?

  • If you have feedback, please feel free to contribute to either this Slack thread or as comments on the Trello card or documents (linked on the card).

Diverse Speakers Workshops

Update provided by @Nalini (@nalininonstopnewsuk on Slack), @webcommsat (@abhanonstopnewsuk on Slack) 

Trello Card: https://trello.com/c/eNghs0YZ 

We have been working for weeks with the Diversity Speaker Outreach program led by @jillbinder, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  

  • With the demands of 5.5 release on many of our working groups (thank you to everyone who has worked so hard for weeks from the team and wider), we have some tight deadlines for next week’s events.
  • We are measuring how effective the marketing team is able to be in amplifying and targeting messages.

How can I help?

We need people who are familiar with writing social media for organizations to help and we have some tight deadlines.

Are you experienced at writing social media messages for organizations or campaigns? Come and collaborate on the next batch of social media draft posts. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.

You can also help by amplifying social media promotions. Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

WordPress 5.5 Release Q&As and Promos

Update provided by @meher, @webcommsat 

Trello Card: https://trello.com/c/v5cveanV 

We are working on a pilot project to support the WordPress 5.5 Release. We’ve brought together questions from developer feedback and answered them in a document for each significant feature to be introduced in the WordPress 5.5 release.

  • A big round of applause for all the hard work done by @webcommsat (@abhanonstopnewsuk on Slack), @nullbyte, @vimes1984, @OGlekler, @lmurillom and all the others who have contributed in getting the Q&As for 5.5.
  • The Q&As for Devs are at the final fact-checking stage.
  • We are now working as a priority on 5.5 Q&As for nontech users
  • The Meetup promotions about 5.5 include slides which we are working on. 

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for nontech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you’d like to help.
  • The Meetup promotions regarding the 5.5 release include slides we have been asked for. If anyone else is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) as soon as possible.

Staying Connected events and activities

New shared calendar update: from @webcommsat and @oglekler

Updates on socials from @meher and @nalininonstopnewsuk

  1. Entries for the Poetry Challenge are open. Closing date 31 August 2020, 17:00 UTC. 
  2. We have a Coffee Break on Thursday 20 August 2020, at 19:30 UTC.
  3. Fun social quiz on Wednesday 26 August 2020, 15:30 UTC organized by @majaloncar 
  4. Other dates in the agenda are at https://wp.me/p72A3H-HX 

How can I participate?

  • To find out more about our social activities join the Marketing Channel on Make WordPress Slack.

Collaborations

Diverse Speaker Workshops

Presenter for social media training session: @webcommsat (@abhanonsteopnewsuk on Slack)

Trello Card: https://trello.com/c/eNghs0YZ 

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher
Task:  We’re working with the Diversity Speaker Outreach program, helping create and execute a marketing plan to promote the Speaker Training in August and September 2020.  We have some tight deadlines for next week’s events and need to finalize the social media messages.

How can I help?

  • We need people who are familiar with writing social media for organizations to help and we have some tight deadlines. If you can help let @webcommsat  (@abhanonstopnewsuk on Slack) know.
  • You can also help by amplifying social media promotions. Search #WPDiversity on the WordCamp on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

Collaboration on 5.5 Q&As 

Presenter: @webcommsat (@abhanonstopnewsuk on Slack)

Trello Card: https://trello.com/c/v5cveanV  

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalini, @meher

We have a collaboration focusing on Q&As for 5.5 at 15.15 UTC.

Task: We are working on a pilot project to support the WordPress 5.5 Release. We have brought together questions from developer feedback and answered them in a document, and are now looking towards the non-tech end-user Q&As.

  • We are formatting the non-tech user Q&As and linking out to the corresponding final Dev Q&A document.   
  • @OGlekler will co-lead the segmenting the Marketing contributor base, in order to determine how many Devs we have, and specifically what kind of WordPress development they specialize in. This will help us in all upcoming marketing collaborations where Dev input is needed.
  • We need to work on the presentation on 5.5 for Meetups, adding a few items to Nemanja’s PowerPoint, and learning about what other information the Meetups need. Task co-ordinator: @vimes1984

How can I help?

  • We need researchers, devs, marketers, communicators to collaborate on the 5.5 Q&As for non-tech users. Please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler if you would like to help.
  • The Meetup promotions regarding the 5.5 release include slides wHi hi have been requested. If anyone is able to help with this, please reach out to @webcommsat (@abhanonstopnewsuk on Slack) or @OGlekler as soon as possible.

Translation Day Mini Event – dzo

Briefing by: @ugyensupport (@Ugyen on Slack)

Participants: @OGlekler, @MegPhilips91, @lmurillom, @webcommsat, @Nalininonstopnewsuk, @meher

Task:

  • @ugyensupport is organizing the mini translation day for the Dzongkha language, locale “dzo”, aiming for it to be in September, but the date to be confirmed.
  • It would be in two parts: 1 hour on a Zoom meeting and 2 hours collaborating on Slack.  
  • For the Dzongkha language, @ugyensupport will find a volunteer to translate, record voice, and merge with the original onboarding video for Slack and Make WordPress. @OGlekler will be available to give guidance on this.
  • We cannot use Translation day graphics to avoid confusion. Instead, we will use graphics that were produced for the Italian mini-event.
  • @MegPhillips91, @lmurillom, @OGlekler, @webcommsat will work on delivering the marketing pack for this event and linking it with other events on the day. Abha is liaising with @nao in Polyglots.
  • @ugyensupport needs to present certain information to be specified additionally before the event and identify new and experienced contributors for interviews(men and women). 
  • @rahuldsarker is planning to have a similar event in India at the same time. This will help to get more impact on social media.
  • Note 1: We need to plan ahead, if we are going to have a 24 hour Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in the autumn/ winter, there may be a second translation event promotion to support the Polyglots teamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. https://make.wordpress.org/polyglots/teams/.
  • Note 2: The marketing team does not handle support for Sponsorships for these events. 

How can I help?

Next meeting

Wednesday 19 August 2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you were in the Marketing Team meeting and are unsure of how to get started to contribute to the project, contact @maedahbatool to add your name for the next New Contributors Onboarding meeting, likely to be in mid-September 2020.

Notes – Global Marketing Team Meeting, 5 August 2020

Published for @meher and @lmurillom

Introduction

These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

@mikerbg, @OGlekler, @lmurillom, @swetabhsuman8, @nalininonstopnewsuk, @maedahbatool, @webcommsat, @nullbyte, @antialiasfactory, @MegPhillips91, @harryjackson1221, @Yashwardhanrana

Meeting notes

An opportunity was given for review of the previous week’s notes in the Google document. Once any suggestions are made, the notes are then added to the Marketing blog.

How can I help?

You can volunteer to be a note taker for one of further meetings. Please note that the initial draft is needed by the end of Friday each week.

Welcoming New Contributors 

New Attendees Welcome Thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1596636610307600 

We have new people on our channel and are happy to welcome @Aditi Sarker, @YashwardhanRana, @TJ Zastrow, @Justinas Kundrotas, @tremidkhar and @joshuase

Tasks, Working Groups, and Team Celebration

1. Celebrations

Let’s give a huge shout out to the following folks for all their efforts and time which they have invested in getting the work of the team done.

  • Thanks to @Nalini @webcommsat @meher and Laura! for organising the Online Scavenger Hunt, that took place on 1st August 2020, and thanks to @majaloncar for allowing us to use the Zoom account for the Scavenger Hunt and some of our meetings.
  • Congratulations to the winners of the Online Scavenger Hunt: @aditisarker and @majaloncar 
  • A big round of applause to @webcommsatfor being awarded fellowship of the international CIPR for outstanding contribution to communications, public relations and the profession as a whole, strategic and innovation work, bridging between organizations/ tech and communications and taking into account her work with Make WordPress. Please join us in giving her a shoutout here and on Twitter!

2. Onboarding Videos 

Update provided by @oglekler

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

The editing and synchronising work for these videos is tremendous and a big star of the week goes to @OGlekler for her patience, good spirits, and endurance with getting these to the finish line. These videos are being added to the WordPress Contributor Day Handbook on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/.

Waiting to be published:

  • Norweigan@Martin Owren we are waiting from GTEGeneral Translation Editor General Translation Editor – One of the polyglots team leads in a geographic region https://make.wordpress.org/polyglots/teams/. Further information at https://make.wordpress.org/polyglots/handbook/glossary/#general-translation-editor. to approve
  • European Spanish@vimes1984 & @lmurillom ready to publish
  • Bangla — reassigned to @technocrews to make captions
  • Brazilian Portuguese@felipeloureirosantos in progress
  • Italian — in progress
  • Bulgarian — in progress
  • Urdu and Hindi – update needed @rahuldsarker. @swetabhsuman8 will help with Hindi captions

How can I help?

If you can have a strong presenting voice and can help with doing voiceovers and liaise with your local GTE on translated captions for these screen recording videos, please contact @webcommsat, @OGlekler or @marks99

Examples of the step-by-step video guides to help new contributors set up accounts on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Make WordPress Slack are here: https://www.youtube.com/playlist?list=PLCVEqsAbLffcS1Rx-COZ5CZBOmXZJEe6k 

3. Online Meetups and Marketing Survey

Update provided by @meher  

Trello Card:  https://trello.com/c/oP3Sj8N1 

  • With the focus on 5.5 release, we have asked for space in September’s MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. newsletter and Month in WordPress for another promotion of the survey. 
  • We have gathered a lot of informal feedback too and some useful trends. We will pass any non-marketing information to the Community team. 
  • We continue to highlight the survey in a variety of channels. 

How can I help?

4. Online WordPress Meetup social promos

Update provided by @lmurillom on #OnlineWPMeetup

Trello Card: https://trello.com/c/JAIWjXWO/637-onboarding-videos-github 

Thank you to @lmurillom for keeping the social promos updated up to 13 August 2020 so that these are available for team members to use.

Encouraging @chaion07 @MegPhillips91 @Michelle Frechette (she/her) @rahuldsarker @technocrews @Swetabh to help in the coming week as they have expressed an interest in this task.

How can I help?

  • If you can help with writing social media posts, please do reach out to @lmurillom.
  • If you don’t have much time or feel you aren’t ready to get involved with other tasks, please collaborate with keeping the Meetup marketing sheet updated. If you have any questions, please reach out to @lmurillom.

Diverse Speakers Workshops

Update provided by @webcommsat 

Trello card: https://trello.com/c/eNghs0YZ 

@webcommsat and @nalininonstopnewsuk have worked with @jillbinder and the Diverse Speaker Training Group on a marketing plan to promote the support available across the year. We have been working on the materials needed to put the plan into action.

  • We will be focusing on getting the Marketing team wider members to utilize the social media packs. 
  • We are measuring how effective the marketing team is able to be in amplifying and targeting messages.

How can I help?

If you have a strong interest in promoting diversity, please join this working group’s next meeting in Slack. Additionally, please use the social media pack for these events because we need wider take-up for promotions from the marketing team. 

You can help amplify social media promotions. Search #WPDiversity on the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. on Twitter, WordCamp Facebook, and Make WordPress Marketing Team on LinkedIn, and share the messages.

Are you experienced at writing social media messages for organizations or campaigns? And keen to support diversity in the WordPress community? Come and join the group working on the next batch of social media draft posts that need to start going out from early next week. If you can help contact @webcommsat  (@abhanonstopnewsuk on Slack) or @lmurillom

Updates from the 5.5 Q&As pilot

Update provided by @webcommsat

Trello Card: https://trello.com/c/v5cveanV 

We are currently working on a pilot project to support the WordPress 5.5 Release. We have been bringing together questions from developer feedback and answering them in a document for each significant feature to be introduced in the forthcoming WordPress 5.5 release.

  • The initial drafts and research are being reviewed/fact-checked 
  • We have had discussions with other teams to help further this planning  
  • @oglekler, @lmurillom, @collinsmbaka have also been working on researching Q&As for non-technical end-users. @MegPhillips91 to help with the dev review
  • @YashwardhanRana volunteered to help – to attend induction

How can I help?

If you would like to get involved and are familiar with WordPress releases or a Dev who could help with this, please reply to this thread on Slack:  https://wordpress.slack.com/archives/C0GKJ7TFA/p1596638259338800 

Please be aware that there has already been significant work into the documents in a tight timescale, and we might not be able to include your ideas at this stage. So please reach out first before you put work into these topics.

Staying Connected events and activities

  1. Entries for the Poetry Challenge are now open. Closing date 31 August 2020, 17:00 UTC. 
  2. We have a Coffee Break on Thursday 13 August 2020, 19:30 UTC.
  3. Fun social quiz on Wednesday 26 August 2020, 15:30 UTC organized by @majaloncar 
  4. Other dates in the agenda are at https://wp.me/p72A3H-HX 

How can I participate?

  • To find out more about our social activities join the Marketing Channel on Make WordPress Slack.

Collaboration on HelpHub

Presenter: @mikerbg (@miker on Slack)

Trello Card: https://trello.com/c/4jA1zpyB 

Participants: @OGlekler, @webcommsat, @nalininonstopnewsuk, @MegPhilips91, @mikerbg, @YashwardhanRana, @Joshua Selser, @lmurillom

Task: Documentation is being moved from the old Codex and the categorization of articles that worked 5 or 10 years ago are not necessarily the same that work now. In order to continue with the design of documentation, the Docs team needs to define a new structure that is clear and fulfills the user’s needs. They would like input from Marketing regarding the re-categorisation of content and the audience segmentation.

The working draft of the Categories spreadsheet for the Marketing feedback.  https://docs.google.com/spreadsheets/d/1efg9QAi2MrjTAJC5KHQLYGrjyPMXqonKkSP8SHs3F4k/edit#gid=1014980048 

How can I help?

You can familiarize yourself with the background for this task by reading the following resources: 

You are welcome to ask questions on Marketing Team Channel on the Make WordPress Slack. You can join work on this project asynchronously, please reach out to @webcommsat (@abhanonstopnewsuk on Slack), @lmurillom or @mikerbg (@miker on Slack). 

Collaboration on 5.5 Q&As 

Presenter: @webcommsat

Trello Card: https://trello.com/c/v5cveanV  

Participants: @OGlekler, @MegPhilips91, @lmurillom, @YashwardhanRana, @collinsmbaka, @webcommsat, @Nalini, Laura, @swetabhsuman8

This collaboration continued later in the day.

Task: We are working on a pilot project to support the WordPress 5.5 Release. We have brought together questions from developer feedback and answered them in a document.

How can I help?

We are in a review/fact checking phase right now, so please reach out directly to @OGlekler, @webcommsat or @vimes1984 if you would like to participate. 

Next meeting

Wednesday 12 August  2020, 2pm UTC, in the Marketing Channel on Make WordPress Slack. Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

If you are new or returning to the Marketing channel and want help to get started, contact @maedahbatool. She will also be able to add you to the list for the next New Marketing Contributors Onboarding event.

Global Marketing Team Meeting Notes 22 April 2020

Section links

Task updates

Supporting members during the pandemic

Collaboration

Draft agenda for next meeting

Introduction

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

We recognize it is a very difficult time for our members and community. We have included more informal, lighthearted items in our meetings coming from our Virtual Coffee Breaks as a way of supporting the community. In addition, we are providing more detailed notes and actions to help members who are working on or would like to participate in tasks. 

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. can be found at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1587564032452100

Attended/Participated async

Meeting led by: @yvettesonneveld

Meeting notes and follow-up actions: thanks to @maedahbatool, @yvettesonneveld, @webcommsat

Attended: @maedahbatool, @harryjackson1221, @yvettesonneveld, @webcommsat, @timbb, @meher, @darls, @oglekler, @michelleames, @simonasn, @chaion07, @gkibria69, @antialiasfactory, @SatishPatel, @megphillips91, @lmurillom

Task updates

Contributor Events – WCEU 2020 Online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.

Update provided by @webcommsat

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: https://trello.com/c/1KagUPpT

The WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe team is all geared up working towards conducting the first-ever online Contributor Day for WordCamp Europe. Preparations are in full swing. This online contributor day will take place on 4 June 2020. 

@webcommsat and others have been updating the Trello board ready for WCEU. Please can you update your task to help us move items further or adapt them for use at WCEU. Marketing team members are also preparing onboarding sessions to support newer members. Everyone involved is working hard to help WCEU be another amazing contributor event and we appreciate it. Thank you!

How can you help?

  • Create a screencast: Make a screen capture video with voiceover showing how to join the Make WordPress on Slack. Any personal login details captured would need to be removed. If you individually or in a small group who can volunteer to help on this, please add a note to the Trello card.
    • Actions: @yvettesonneveld to review video made by a Spanish WordCamp for joining the locale Slack and start a draft text which could be used for joining Make Marketing and adapted by others in their own language.
    • @webcommsat with WCEU to share a sheet with Polyglots and other teams to capture any other locales which may have similar screen capture videos for joining i) locale Slack and/or ii) Make WordPress team
    • If you can help with this, contact @webcommsat or @yvettesonneveld 
  • Guide for Google Documents: We need volunteers to work on an added guide for using Google documents specific to Marketing. This would suit members who are used to working collaboratively in Google documents and using features, like comments, replace text etc. In addition, a screen capture video could be an added feature too and this could be done by another person. 
  • Onboarding new contributors: There is going to be a pre-event onboarding session. We need people who have some experience with onboarding new contributors. As it is an online event, we need to try and help contributors in sessions which will be advertised to attendees before the event.

WordPress Online Meetups

Update provided by: @webcommsat 

The ongoing COVID-19 outbreak has meant in-person events in most parts of the globe. This has led to many WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. groups are now meeting online. We’re helping with the ongoing promotion of these events, working alongside the Community Team. Thanks to @nullbyte, @meher, @michelleames, @simonasn and @chaion07 for their ongoing work on this.

@simonasn and others have started work on a survey. We will be working on expanding the marketing and communications questions on this. This will be shared at a future collaboration session in the Marketing meeting. 

How can you help?

  • Please help us share the hashtag #OnlineWPMeetup with your local WordPress Meetup. If you can add the name and link to the Meetup you have shared this with to the Trello card we can add it to our spreadsheet.
  • A number of Meetups which could be suitable for an international audience or follow-up with interview with the organizers will be identified each week and promoted. We are working on a ‘press kit’ type / expanding reach approach so that these promotions can be shared and adapted by team members in their local networks. Please also share the items which will be posted on the Make WordPress LinkedIn.

Update from meetings on this task:

  • Breann McDede will help lead this task
  • @webcommsat and @meher have started the different continent promotions starting in Asia. 

Lazy loading and fasterwp workspace

Trello link: https://trello.com/c/dELGoIP8 

Task Lead: @harryjackson1221

You may know that companies in the WordPress ecosystem often work together. Some businesses recently collaborated on creating a standard as to how resources are excluded from lazy loading. We’re planning to create a content piece describing this.

This task will explain how some companies in the WordPress ecosystem collaborated on creating a standard on how resources are excluded from lazy loading. This feature is hoped to be implemented in coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. soon. They have created a Slack workspace to have better contact and facilitate discussion.

How can you help?

The task deliverables will be outlined as milestones. If you’re interested, contact @harryjackson1221 to find out more about the fasterwp Slack channel which has the relevant communication regarding this task. 

Team support during the pandemic

Virtual Coffee Breaks

Thanks to everyone who came along to the different coffee breaks in the last week. Thank you to those who are facilitating, providing video conferencing software or helped with tech queries and signposting: @webcommsat, @yvettesonneveld, @nullbyte, @michelleames, @megphillips91, @mikerbg, @harryjackson1221, @macgraphic, @JillianSMaxell, @maedahbatool, @timbb.

Lighter things to help the team at this team include a cookery trail and photo montage. We are sharing them in these notes in case they inspire others or in case anyone from other teams would like to take part in these informal, friendly activities at this difficult time.

Check out the schedule and join us for our Virtual Coffee Breaks.

#WPRecipeShare

Update provided by @webcommsat

Trello card: https://trello.com/c/1KagUPpT

A regular topic in the Virtual Coffee Breaks is food, difficulty in obtaining certain ingredients and motivation for cooking. @webcommsat has created a global cooking trail as a fun way to connect people, promote sharing of cultures and wellbeing. If you would like to take part in this during the current restrictions, here’s how:

Share your favorite recipe (with a picture) for others to try. You can join in by:

  • share a photo and recipe of something that you have cooked for others to try. Pick recipes that could be adapted to match food availability or cultural reasons
  • cooking at least one recipe that is shared, adjusting it for your needs, and taking a picture (before you eat it!)
  • use the hashtag #WPRecipeShare in your post

Staying Connected Picture Mosaic

Trello link: https://trello.com/c/KNOyWADa

This is another fun challenge that came out of a Virtual Coffee Break. @michelleames will create ‘walls’ of 16 photos with messages from contributors at or around their work stations. The deadline for the first wall of photos is 30 April 2020.

The original concept was for a wall of pictures to highlight how contributors are still staying connected, reduce the sense of isolation and show that members are continuing to contribute to the global WordPress project. 

How can you help?

  • Create a picture of you at your work  station 
  • Optional: hold up a sign with a key message. More details on the Trello card.
  • Once we have a Marketing example, we will share that with other teams in case they want to join in so that they can  or create a similar ‘wall’.

Collaboration time

The team collaborated on two projects this week:

  1. Online WordPress Meetup
  2. Q&A

Online WordPress Meetups

Brainstorming Questions

  • What do you look for when you are exploring an online WordPress Meetup to attend? What keywords interest you in the text? (View all replies on Slack)
  • What information would help you decide about joining an Online Meetup in another part of the world or different city to where you live (for the duration of the current situation)? (View all replies on Slack)
  • What topics would you suggest work well for Online Meetups where an audience is wider than the immediate locality? (View all replies on Slack)
  • In the survey we are building, we will be asking Meetup organizers what channels they use to market their Online Meetups. Tell us what sources and channels you use to find WordPress Online Meetups that may be of interest to you? Please include any search terms you use. (View all replies on Slack)
  • Have you been to any Online WordPress Meetups that you thought had a good marketing approach that we could share in our guides? (View all replies on Slack)
  • What do you value the most about: WordPress Meetups (in-person) and WordPress Meetups (online)? Please do give any suggestions for benefits of the in-person events which could be carried over to the online events. (View al replies on Slack)

How can you help?

If you are new to the team, we would like to hear your input into the threads for each question. You can contribute to these within 48 hours after the meeting async. If you’ve missed last week’s collaboration time, don’t worry, you can be a part of this next week or contact the person who led it to add your suggestions.

Q&As

A working group is meeting weekly to collaboratively create an article that could help pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party developers with creating helpful FAQ sections and help new WordPress users, linked to WordPress.tv videos. This is linked to other cards we have been asked to support in the Marketing Team. To help more people in the team get involved, a collaboration has been planned. Participants shared suggestions based on the following questions and other team members were encouraged to add their suggestions during the week: Thanks for all the comments and to the working group. If you want to join this working group, please message @timbb. Thanks to @webcommsat for her work on this and the collaborations.

Brainstorming Questions

  • When you are choosing a plugin or theme, are there are particular keywords that you look for to help you know if it is suitable for:
    • you as a beginner to working with WordPress
    • you as an experienced developer

Please choose the option which applies to you. (View replies in the Slack thread)

  • Did your approach to asking support questions change as you became more experienced with plugins? (View replies in the Slack thread)
  • When you find plugins for a particular task on your site,  do you tend to install each one individually and see how it affects your site? Or have another approach? This question is aimed at non-developers. (View replies in the Slack thread)

Actions:

  • Contact @timbb if you would like to help further with this area.
  • If you would like to add further answers to the questions, please let Tim know with the link to the message.

Draft agenda for Wed 29 April 2020, 2pm UTC

  1. Opening
    • Welcome
    • Attendance
    • Quick peek into our daily lives
    • Celebrations
  2. Task updates
    • Contributor events
    • Virtual coffee breaks
    • Online WPMeetup Marketing
  3. Collaboration time
    • tba
  4. New business
  5. Upcoming workgroup meetings

#make-wordpress-marketing