The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Our work is tracked on the Marketing Tasks Board on the WordPress organization’s GitHub. If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
You can be part of the #marketing channel on Slack. Join our next Weekly Marketing Chat at: Tuesday 15:00 UTC.
Diary dates
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
From previous Open Floors for items not yet turned into Marketing GitHub issues:
Open Marketing GitHub cards:
If you have completed the tasks related to any of the below, please take a look and close tasks or update them as necessary.
Closing soon:
Completed:
Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress continued some strong individual performances this week but this was seen most in the number of new followers again earned this week with a total of 1,869 net-new followers. Impressions and engagements were lower this week but based on the fact we had fewer campaigns. Instagram was again our leading channel in terms of growth with another 646 new followers which is a 55.7% jump over the previous week.
Part of the overall performance came from the WP Learn campaign and WP 6.1 features campaigns. These 2 campaigns ended up in the top 3 for the week respectively. The WP 6.1 posts actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Recent publications and postings from around the project.
Abha Thakor: There is a WordPressDeveloper account on Twitter I was sent that uses a version of the WordPress logo. Might be worth @EidolonNight looking at it. I was asked if this was the account for coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.. It is not. Will add the link.
Please continue asynchronous discussion of individual items in their respective threads or on the related GitHub card to ensure your comments are included in the meeting notes.
Thank you all for contributing to the Make Marketing Team!
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
From last meeting’s open floor:
Open Marketing GitHub cards:
Closing soon:
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress had a successful week this past week as we scored the highest amount of net-new followers for WordPress ever in a weekly period. With 1,946 new followers (a 6.9% increase over last week), we passed our September high when WordCamp US was running. Considering we didn’t have any major events this week (SOTW, WordCamp US/Asia/Europe) this is a milestone week for us. Impressions increased and while engagements are down, that can be attributed to a couple of campaigns that were more announcement only posts with no CTAs asking for direct clicks to the website. Instagram continues its meteoric rise with new followers again adding another 508 followers alone.
Part of the overall performance came from the WP News post on “Why WordPress” and WPDiversity. These 2 campaigns ended up in the top 3 for the week respectively. The WP News post actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Impressions: 223,720
Engagements: 3,869
Link clicks: 1,067
Engagement Rate: 1.6%
The January 2023 edition of The Month in WordPress will be finalized on February 3:
#WPPhotos: @Reyes Martinez has shared this brief questionnaire to help gather some photo stories for social media. She will coordinate and collaborate with those who expressed interest to circulate it and encourage people to share any stories behind their photo contributions. The GitHub card is: WordPress Photo Directory Social Media Campaign – #WPPhotos #80 (comment), but there will probably be a dedicated card opened soon.
People of WordPress: Updates will be added to the respective GitHub card: 104, 133, 156, 146
@courane01 said: Training team is considering how we assess content on LearnWP that needs to be created or revised with a release.
Specifically, I think about how Learn is featured on every release About page that marketing helps to organize.
The work #marketing #docs and #training have done together on releases is really fantastic, so we welcome your feedback there
ALSO: Cross-team collaboration opportunity during WC Asia
Last week I shared that Training is starting to create a needs analysis.
If you’d like to collaborate together, share some feedback on this post:
@eidolonnight said: Big thanks to the new team reps organizing our weekly meetings. @robinwpdeveloper @sereedmedia @santanainniss Great job!
Next week’s meeting will be on January 31, 2023, at 15:00 UTC (Github card link).
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
The Slack thread lists who came along to the meeting live or asynchronously.
If you could make one item with a 3D printer, what would it be?
You can read replies in this Slack thread. It is a good way to start getting to know some of the other contributors in the team if you are new to it.
Thank you to our note-taking volunteers for the next few weeks.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. We set up cards a couple of weeks in advance of each meeting. Please message Nalini on Slack if you are unsure how to add comments to the GitHub card.
If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.
21 December 2022 GitHub #145 – @vimes1984
28 December – no live meeting, please add updates to the relevant task’s GitHub card.
Add your name to the GitHub roster / rota at GitHub card #138.
We have a discussion to continue our efforts to make the note taking easier to do. You can join the discussion on GitHub card #148.
The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Check out GitHub card #23 and add your name to the list if you’re interested. We even have a complete guide for facilitators to help.
You can read more about this role in our blog post: 2023 Team Rep Nominations for Marketing. GitHub card #38
After discussions with the team and team reps, we’ve decided to move into 2023 with 3 team reps again. There were some who preferred we limit ourselves to 2, but based on this past year, even with 3 team reps, we often had weeks where only one of us was available to organize the weekly meeting. We’re still a growing team and more team reps increases the touch-points for new contributors.
With three team rep positions available, from those nominated, we have three contributors who have confirmed they will stand for 2023. For 2023 team reps will be @robinwpdeveloper @santanainniss and @sereedmedia Congratulations and welcome! A post will follow later in the week.
Marketing Team annual celebration – planned for week commencing January 16, 2023.
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available.
Two updates from last week’s open floor:
Marketing Team badges #153 – @nalininonstopnewsuk has received messages about badges from people who had contributed to the team over some time. Please add to this thread if you have been actively contributing for a while to the marketing team and would like to request a badge.
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
We had a great State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/. 2022. If you missed it, or want to share with your personal networks, here is a quick list of links:
We still have an open conversation about Help create plan for short form video on Tik Tok #114. If you’re a video creator and would like to help, please chime in.
This was our strongest week of the year in terms of engagement, and our strongest campaigns came from the SOTW campaigns as we were actively promoting the event all week.
Here is a look at some of the performance numbers for the last week:
These numbers are aggregated across all platforms listed here.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
@sereedmedia has started a discussion in MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. (relevant to Marketing as well) about coordinating feature launches with scheduled P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. posts about those feature launches. This discussion will continue in 2023. See thread here.
This is the last marketing team meeting of the year. Meetings will resume in January 2023. Remember to add your name to the rota at GitHub card #138 for meetings in January 2023 onwards.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team.
In this part of the agenda, we focus on team building. It is open to existing team members, new contributors and people from other teams that come to marketing regularly.
Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.
30 November 2022 GitHub #125 – @slspeller911
Opportunity: You can volunteer to be on the rota/ roster by adding your name and the week to the notes planning card #138. There are some slots available in December.
Thank you to everyone who has volunteered for November and some dates in December. There are still opportunities to volunteer. You can find the rota at this GitHub card #138. The meeting on 28 December 2022 will not take place.
The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Facilitating is easy, and we even have an updated guide to help. Check out the GitHub card #23 and add your name to the list if you’re interested.
The team is also exploring restarting an alternate timezone coffee break to enable more people from different time zones to participate. This could be alternating between an early and a late UTC coffee break. We use UTC as WordPress.org is a global open-source project. You can add comments and if you would be interested in an early UTC coffee break to the discussion on GitHub card #137.
The alternatives times suggested so far and in previous discussions are alternating between 09:00 UTC and 18:30 UTC. Another time suggested was alternating three time cycles, 09:00 UTC (or earlier), 14:30 UTC and 18:30 UTC. @santanainniss offered to host a coffee hour on December 1st at 11:00AM UTC.
@jpantani also offered to experiment a future iteration of Coffee time. Suggesting to host one that’s friendly to the western part of the Americas and Eastern regions of APAC, at 00:00 UTC (4pm Pacific.)
A reminder that the team is recruiting team reps for 2023. You can read more about it in the article on the Marketing blog site.
Please do read this and think about volunteering or nominating someone who could do this role for the next year.
A recap of the timetable from the article.
6 December 2022, 09:00 UTC: close nominations and confirm with those who have been nominated, if they wish to be considered for 2023 before making an announcement on election nominees or results if no election is needed.
Share a list of nominations in the Slack and update this post. A link to how to vote, if needed, will be shared during the global Marketing Team meeting. This will give anyone unable to attend an opportunity to vote after the meeting.
14 December 2022, 09:00 UTC: if an election is needed, this will run until this date and time. Results will be announced in the team meeting on 14 December at 15:00 UTC.
Team social, date tbc: invite all the previous and 2023 team reps to a social and thank you on behalf of the team and community. Previous year team reps will also be invited to this. The event will be a creative doodle and sharing of favorite places session, suggested from the year’s social questions.
1 January 2023: New reps will start their role for the year at the beginning of 2023.
Team social
Help share a date for a team social for January – would you suggest first or second week of January, and have any comments on date and time?
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available. Thank you to everyone who has been helping progress and update cards.
The WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
This week specifically, State of the Word 2022 has been officially announced and will take place on December 15, 2022, 1–2:30 P.M. EST (18–19:30 UTC). Please share with your personal networks and help spread the word. The announcement posts are linked below:
There are a couple open discussions you can get involved with.
WordPress.org had a very strong week over the past week with our social campaigns. Our coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. metrics rose across the board with a solid stream of content that engaged our audience quite a bit. Our strongest campaigns of the week continue to be focused on the features and benefits of WordPress 6.1 release plus a news post about the 6.1.1 maintenance update. It was that continued discussion with our audience that provided us with the top three posts/campaigns of the week.
Some of the performance numbers for the last week.
Last week was the WordPress 6.1.1 Maintenance Release. @dansoschin added that other than the 6.1.1 update, there’s general work happening and planning for upcoming releases.
Polyglots Outreach Effort: The first post in the Polyglots outreach program has been published, which includes a call for volunteers to help reach out to a series of locale teams. Check if your locale was mentioned! If you want to help promoting this initiative, check GitHub card #139.
Month in WordPress October 2022 has been published! Read it to learn more about what has been happening in WordPress. @eidolonnight highlighted the State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. https://wordpress.tv/tag/state-of-the-word/. 2022 live event in this newsletter.
Design has most recently shared some mockups for developer.wordpress.org and the enterprise page. You can follow this and other redesign updates on Make Design using the #redesign tag.
The next Coffee break will be, Thursday, December 1, 2022, at 18:30/ 6.30pm UTC.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. Important dates are listed in this Forthcoming Diary Dates post too.
@rmartinezduque shared that social posts were shared to celebrate the 5,000 photo mark in the WordPress Photo Directory. Link to the update in WPPhotos on Slack.
Help share the social posts on the following WordPress.org channels:
You can read a retrospective on reaching 5,000 photos.
@nalininonstopnewsuk suggested having 10 minutes at a future meeting dedicated to encouraging people with pictures they may take at any end-of-year holidays.
Useful information and links to discover more about WordPress Openverse (wordpress.org/openverse):
– to search for audio files to use or remix in their content, videos, podcasts, or other creative projects, all available for free use under Creative Commons licenses.
In fact, they can search not only for audio, but also for openly-licensed images. 
In the latest episode of WP Briefing, @chanthaboune talks about Open erse and the Photo Directory.
Handbook page may also be useful to understand the differences between Openverse and the Photo Directory.
Next week’s meeting will be on November 30, 2022, at 15:00 UTC (GitHub card #125).
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.
16 November 2022 GitHub #123 – @majaloncar
23 November 2022 GitHub #124 – @ugyensupport
30 November 2022 GitHub #125 – @slspeller911
Opportunity: You can volunteer to be on the rota/ roster by adding your name and the week to the notes planning card #138. There are some slots available in December.
Give feedback: December will be finalized once we can confirm what meetings will be taking place. It will be useful if people can indicate if they are likely to be around for a live meeting on December 21 and 28, 2022 with any end of year holidays. Please add to this thread or comment on the notes post to help the team plan how best to have these meetings so that people can contribute.
We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer. More on the next coffee break in the diary dates section of the meeting.
The team is exploring restarting a coffee break to enable more people from different time zones to participate. This could be alternating between an early and a late UTC coffee break. We use UTC as WordPress.org is a global open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project. You can add comments and if you would be interested in an early UTC coffee break to the discussion on GitHub card #137.
Updates from @nalininonstopnewsuk
i) Discussion: Mobile apps promotion – GitHub card #93 – check-in if there is a suggestion for next steps. @eidolonnight welcome back this week. Would you have any suggestions for this discussion or what might be useful for it to explore before sharing with the mobile team? Read replies from the team on this Slack thread.
ii) MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. events social promotion planning – status check-in/ contribution opportunity – GitHub card #46.
Slack thread – summary: @eidolonnight confirmed that these Twitter and Facebook accounts can be retained by the project, but do not need to be used at the moment. Training have been encouraged to provide materials for the main WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ channels and not create new accounts – discussion on Slack. @lmurillom advised the LinkedIn Marketing Team page has events shared periodically only, at present there is not an opportunity to get involved. These updates will be added to the GitHub card.
Note: best way to get involved currently is to share the items on the WordPress.org social channels. @eidolonnight highlighted the focus is on building the audience across the official WordPress accounts listed on GitHub card 7 gives details of how you can amplify these channels.
iii) Discussion on Marketing Team description
GitHub card #87 – @eidolonnight will summarize the discussion into a blog post soon as conversations seem to have tapered off on the card.
iv) Marketing Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. nominations for 2023
It is the time of year when we start discussing the team reps for next year. As we have been highlighting last month too, you can find out about the preparations for this on GitHub card #38.
Later this week, we will post on the Marketing blog (also known as the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/.) about the process and timetable. We had been waiting for Josepha’s post or update on team rep elections across the project so that we could be consistent with that and highlight what is happening across the project. Josepha is kindly going to post on this and we will add the link to the marketing post.
Each Make WordPress team has two or three team reps. A Team Rep is a role focused on co-ordination and administration. There is an article about what it means to be a Team Rep.
The marketing current team reps are: @lmurillom, @eidolonnight, and @nalininonstopnewsuk.
On the GitHub card above, there is also a spreadsheet where you can add your interest. The spreadsheet is still being updated to make it easier for people to use. Team members can from this meeting add your name to this or to the GitHub card itself if you would like to express an interest or if you would like to suggest someone. Please note, that nominations will be checked with the person who has been nominated, to make sure they are happy to go forward for election.
The GitHub card also has a provisional timetable from a few weeks ago. This will be updated in the coming week and incorporated into a post.
At this stage, we want to keep raising awareness about the team rep nominations, encourage all contributors to consider putting themselves forward or nominating someone on either the GitHub card or the spreadsheet.
If you are interested in being a team rep or would like to have an informal chat about your personal situation, please do contact one of the current team reps.
This is a commitment of time on a weekly basis and it is open to both contributors who are sponsored for their contribution and those who are not sponsored and give their time voluntarily.
The above together with some of the information put together for the 2022 elections from the previous team reps will be included in a post on the marketing blog. During this year, we have also continued to build on the documentation about the team to help future team reps.
Update from @eidolonnight:
WordPress.org Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
Also an open conversation about potentially using TikTok in the future: Help create plan for short form video on Tik Tok #114
Read replies from the team on this Slack thread
Update from @bjmcsherry: “WordPress.org had one of the strongest weeks of the year over the past week with the launch of WP 6.1. Users seemed to be excited to finally see it launch, and engaged with us over the excitement of the release. While we had several successful campaigns, it was the release of WP 6.1 campaigns which led all of the top campaigns for the week, including the top 3 posts of the week on each platform.”
Some of the performance numbers for the last week:
Update from @eidolonnight
Reminder: WordPress 6.1 “Misha” is now available. Media outreach is being organized (WordPress 6.1 Media Outreach #135). @jpantani and @dansoschin are traveling and will add any 6.1 release updates async.
Update from @nalininonstopnewsuk
Read replies from the team on this Slack thread
Update from @lmurillom
Month in WordPress: The estimated publication date for the October 2022 edition of The Month in WordPress is November 15, 2022. You can help by collecting any news or Make team updates that would be valuable and relevant to the post. Please add them as a comment to this GitHub card #131 with its relevant link and a brief description by Friday, November 11.
Starting a Polyglots Outreach Effort: @evarlese has shared that she will be starting a Polyglots outreach program, which will include monthly posts with a call for volunteers to help reach out to a series of locale teams. Monthly posts will also have opportunities to develop and share new resources that locale teams can use to build their translation communities or to support new translation teams if a locale is inactive. Please read the post to see ways you can help, and leave a comment! Erica, is there any way we can help? Would you like assistance from the Marketing team in getting the word out?
Read replies from the team on this Slack thread
Update from @nalininonstopnewsuk
People of WordPress November 2022 – pictures are some fact-checking updates are awaited. Updates are on GitHub card #133.
Updates by @eidolonnight
Our next Coffee break will be Thursday, 17 November 2022, at 18:30/ 6.30pm UTC.Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
There were no queries raised.
You can join the GitHub card #123 for next week’s meeting on November 16, 2022. The meeting will take place in this channel at 15:00 UTC.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
Thank you to our notetaking volunteers for the next few weeks. Information for the team’s notes is available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.
26 October 2022 GitHub #120 – @vimes1984
2 November 2022 GitHub #121 – @robinwpdeveloper
9 November 2022 GitHub #122 – @robinwpdeveloper
@slspeller911 volunteered for December 7 and 21 if no one has already volunteered.
Forward planning for the next few weeks after this – please read Nalini’s earlier message and if you would like to help on a future date too. A rota is being set up on GitHub – temporary card #138.
We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.
Check out GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteering. More on the next coffee break in the diary dates section of the meeting.
@nalininonstopnewsuk: We have some interest in restarting an occasional coffee break at an earlier time of day and potentially alternating between timezones. I will be starting a GitHub discussion on this – card #137
@nalininonstopnewsuk:
The main Marketing Team task board is available on GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.
At the meeting on the November 9 (to avoid when people seem to be away), we will be sharing initial information about the Team Reps elections for 2023. Once any information is available for how 2023 elections will be handled across the Make Teams, this will be added to the GitHub planning card #38.
Updates on WordPress.org Social Media Accounts and How You Can Help
@eidolonnight: Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.
We also have a couple of open social media projects:
The latest performance stats of Social Media from @bjmcsherry: week-over-week net-new follower has increased, gaining a total of 1,630 new subscribers.
In addition, many of our campaigns saw improved performance, however, it was the ‘WP 100 Million Downloads’ campaign that provided some of our best results during the past week including the top 3 posts as our audience engaged heavily with the announcement campaign.
We also saw great performances with the 6.1 campaign leading up to the release and a few others that scored high marks in some of our best examples throughout the last week.
Here is a look at some of the performance numbers for the last week:
For more details, check out this Slack thread.
@jpantani shared that RC3 is now available. The general release is on target to be released 1 November 2022, and a dry-run will take place on October 31st to ensure things go well for the launch of the 6.1 release.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
@rmartinezduque shared some updates regarding the WordPress Photos campaign:
@nalininonstopnewsuk shared a thank-you to all those who take a moment to answer the weekly social question in our meetings, and encouraged everyone to continue, especially new contributors as it is a good way to get to know each other better.
Join us for the next Global Marketing Team meeting: Wednesday 2 November 2022, 15:00 UTC in the #marketing channel on Slack. Add any updates to GitHub card #121 for next week.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contributions to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please join the discussion threads after the meeting and send your updates.
Thank you to our notetaking volunteers for the next few weeks. Information for the team’s notes is available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.
26 October 2022 GitHub #120 – @vimes1984
Forward planning for the next few weeks after this – please read Nalini’s earlier message and if you would like to help on a future date too.
We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.
Check out GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteering. More on the next coffee break in the diary dates section of the meeting.
The main Marketing Team task board is available on GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.
Updates On WordPress.org Social Media Accounts and How You Can Help
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.
The latest performance stats of Social Media from @bjmcsherry – WP.org has improved week-over-week net-new follower growth gaining a total of 1,374 new subscribers. In addition, the continued WordPress 6.1 announcement campaigns scored high marks in some of our best examples throughout the last week.
For more details, check out this Slack thread.
WordPress 6.1 Release Candidate 2 (RC2) Now Available. Updates from Marketing & Communications co-lead, @dansoschin, for any other 6.1 release updates in this Slack thread.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.
The team notes from October 5, 2022 — will be linked once published.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.
12 October 2022 GitHub #117 – @robinwpdeveloper
19 October 2022 GitHub #119 – @kawserz
26 October 2022 GitHub #120 – @vimes1984
Forward planning for the next few weeks after this – please read Nalini’s earlier message and if you would like to help on a future date too.
Thank you to @webcommsat for running the APAC-time session for new notetakers. Attendees commented on its usefulness and welcome.
We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer. More on the next coffee break in the diary dates section of the meeting.
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.
WPTV content is now automatically uploaded to YouTube. It will be reviewed and scheduled alongside our other social content every week.
@eidolonnight: The WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.
This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns. Just comment here and tag any of the people listed in the “Process” section of that GitHub issue. Content and fresh ideas welcome.
@bjmcsherry: Facebook is having some issues with their stats this week, so tune in next week for an update on social performance.
WordPress 6.1 Release Candidate 1 (RC1) Now Available. Marketing & Communications co-lead, @dansoschin , for any other 6.1 release updates in this thread.
Update provided via @dansoschin:
Does anyone know of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events which are likely to have a marketing table?
Month in WordPress: The draft for the September 2022 edition of The Month in WordPress is ready for review. @rmartinezduque is hoping to publish it on Friday, October 14, 2022. If you have any suggestions, please share them before the end of the day tomorrow (October 13, 2022).
Annual WordPress Meetup Survey reminder: The Community Team is doing another outreach effort to encourage meetup organizers and members to complete the Annual WordPress Meetup Survey, which is available in 14 languages. The deadline for responses is October 15, 2022.
People of WordPress: update from @webcommsat: Awaiting a revised date for publication due to the volume of other items scheduled for this month with the release. Work continues on the People of WordPress post scheduled for later this month, which @meher has been leading.
Our next Coffee break will be Thursday October 20, 2022 at 18:30/ 6.30pm UTC. We still need a facilitator!
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
No additional GitHub or cross team updates were advised.
You can join the GitHub card #119 for next week’s meeting on October 19, 2022. The meeting will take place in this channel at 15:00 UTC.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting live due to differences in time zones and other commitments, please do join the discussion threads after the meeting and give your updates. If you are working on a task, please also update the relevant GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ ticket in the WordPress Marketing Team repository.
Thank you to our notetaking volunteers for the next few weeks. How-to information for the team’s notes are available in the Marketing Team Handbook. We will be adding screenshots to help contributors less familiar with updating the blog site.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.
Team notes from 21 September 2022 — props to @santanainniss for drafting and @nalininonstopnewsuk for reviewing.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.
05 October 2022 – @adeebmalik
12 October 2022 – @Robin
19 October 2022 – (update) @kawserz
Help to facilitate a coffee break?
We are seeking contributors to volunteer to open the virtual bi-weekly coffee break.
Check out GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer. Free versions of Zoom and Google Meet can be used, you do not need to have a pro account.
Update from @eidolonnight
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available.
Also, if you’re a member of the WordPress Github organization and have 2 Factor Authentication disabled, please enable it on your GitHub account, as it will soon be required. You can enable it here: https://github.com/settings/security
A reminder from @eidolonnight, you can find details for helping share and amplify WordPress news on social media in the WordPress Social Media Amplification (GitHub ticket #7). You will also find a list of the primary WordPress.org social accounts and campaign contacts there.
This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns. You can post in this thread and tag any of the people listed in the “Process” section of that GitHub issue.
We had several great ideas come in from new contributors at Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US (WCUS). Read our brainstorm document for more info: WCUS Social Content Brainstorm
@dansoschin subbed in for WordPress 6.1 Marketing & Communications Lead, @jpantani, for 6.1 release updates. Dan noted WordPress 6.1 Beta 2 shipped on 27 September 2022 and is now available. He will be sharing links in the #marketing channel to start work on the About Page later in the week. (More on this later in the notes)
Photos directory initiative (GitHub card #80) for World Photography Day.
Please continue to submit your photos, and if you would like to share a story behind the photo you sent and the place it represents, please feel free to reach out to @rmartinezduque on the #marketing or @photos channel on the Make WordPress Slack.
These are some examples of photo stories shared on Twitter as part of the #WPPhotos campaign. These were also shared across other WordPress.org social platforms:
Our next Coffee break will be Thursday October 6, 2022 at 18:30/ 6.30pm UTC. We still need a facilitator!
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
Suggestions for social media posts: @amitpatelmd has some ideas/suggestions for social media posts, specifically around hashtags that may be relevant to WordPress topics and their various audiences. He sees great content being published—both on the WordPress.org official account and posts shared by community members—and wants to help extend the reach of this content to audiences via organic content SEO as opposed to only relying on promoted ads. Amit will draft some bullet points for Marketing’s review and discussion.
@eidolonnight asked Amit to share his ideas/suggestions in the WordPress Social Media Amplification card (GitHub card #7) to help ensure these ideas/suggestions don’t get lost and so that contributors get the credit they deserve.
Join the GitHub card #116 for next week’s meeting on 5 October 2022 at 15:00 UTC in the Marketing Team channel on the WordPress Slack.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
Thank you to our note-taking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, send a message in the main Marketing slack channel and include Nalini (for her Slack ID write the ‘@’ sympbol followed by her name ‘Nalini’, no space).
Team notes from September 14, 2022 – props to @yashwardhanrana for drafting and to @nalininonstopnewsuk and @lmurillom for reviewing.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.
September 28, 2022 – GitHub #112 –
October 2, 2022 GitHub #116 – Adeeb Malik
October 9, 2022 GitHub #117 –
We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.
Update from @eidolonnight
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.
If you’re a member of the WordPress GitHub organization and have Two-Factor-Authentication disabled, please enable it on your GitHub account, as it will soon be required. You can enable it at: https://github.com/settings/security
Dan subbed in for WordPress 6.1 Marketing & Communications Lead, @jpantani, at the meeting for any 6.1 release updates.
Updates from @eidolonnight
Photos directory initiative (GitHub card 80) for World Photography Day. Please continue to submit your photos, and if you would like to share a story behind the photo they sent and the place it represents, reach out to @rmartinezduque.
Updates by @nalininonstopnewsuk
Our next Coffee break was held on Thursday 22 September 2022 at 18:30/ 6.30pm UTC facilitated by @laurlittle.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
No additional items shared during the open floor.
You can join the GitHub card #112 for next week’s meeting on September 28, 2022. The meeting will take place in this channel at 15:00 UTC.
Polyglots will be updating wptranslationday.org for the event for 2022. @eidolonnight confirmed they will use @TranslateWP on Twitter with updates and sharing some items on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social channels too.
