The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Our work is tracked on the Marketing Tasks Board on the WordPress organization’s GitHub. If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
You can be part of the #marketing channel on Slack. Join our next Weekly Marketing Chat at: Tuesday 15:00 UTC.
Diary dates
Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..
Our next meeting is 20 June, 2023 at 15:00 UTC.
Note: This post is backdated to the correct Notes posting date of June 12, 2023. Was published on July 14, 2023. – SR
Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..
Our next meeting is 06 June, 2023 at 15:00 UTC.
Note: This post is backdated to the correct Notes posting date of June 5, 2023. Was published on July 14, 2023. – SR
This is Day 18 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress. We are quickly approaching the end of our countdown!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 18/20
Blog: Download the WordPress Mobile app and post a post from the app about your experience posting from the app. Post a link to your post in the comments.
Develop: Explore the WordPress Mobile GitHub and follow some repositories. (Extra credit: Contribute to an active issue.) Post a link to the repos you’ve followed (and/or your work) in the comments.
Design: Redesign the landing page for the WordPress Mobile Apps. Go wild. Share your creation wherever you like (website, social media, digital art account, etc.), tag it #WP20, and post the link in the comments.
Photograph: Take a picture of someone using a mobile device or a stock-photo style picture of a mobile device(s). (Extra credit: Include a WordPress element!) Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments.
Contribute: Check out the post from the Mobile team Contribute to the Future of the WordPress App and find a way you can contribute to the WordPress Mobile App (such as creating documentation on WordPress.org or helping in the mobile support forums). Comment on that post with your feedback (or your contribution plans), then link to your comment below.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
Feel free to make your own WordPress-focused action that works for you, or browse the previous prompts. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
It’s Day 14 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress. Only 6 days left!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 14/20
Blog: Share a “Two Truths and a Lie” about your experience with WordPress. Post your response on a WordPress website and link it in the comments.
Develop: Take a screenshot of your IDE open to a recent WordPress project (be sure to obscure any identifying details) and share it on your preferred social account. Post a link to your post in the comments.
Design: Submit the Wapuu you designed (or design one to submit) to the official Wapuu archive (requires GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/) or the Wapuu Field Guide (does not require GitHub). Post the link to your new Wapuu (or one you’ve already made) in the comments.
Photograph: Take a photo today of anything (no faces) and submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments (or post it on social and link to that).
Contribute: Find a photo of something you find beautiful on the WordPress Photo Directory and share a link to it on your social media accounts. TagTag Tag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. it #WPPhotos and share your social post link in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
Feel free to make your own WordPress-focused action to find something that works for you, or browse the previous prompts. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
It is Day 9 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 9/20
Blog: Tell us about your favorite memory that includes WordPress or the WordPress community. Post your response on a WordPress website and link it in the comments.
Develop: Browse the WordPress Support Forums’ Topics with No Replies section and answer at least one support question that could benefit from your knowledge. Post a link to your response in the comments.
Design: Make a piece of Block Art and submit it to the Museum of Block Art’s 20 Years of WordPress exhibition. Share your creation wherever you like (website, social media, digital art account, etc.) and post the link in the comments, or share the link to your MOBA entry when it has been accepted.
Photograph: Take a picture depicting your country or culture and submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments (or post the picture on social and link to that).
Contribute: Explore the Museum of Block Art! Share your favorite blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.(s) on your social media account, and tag it #WP20 and #MuseumOfBlockArt. Share the link to your social post in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
It is Day 6 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 6/20
Blog: Pick a song that symbolizes WordPress’ 20th anniversary to you. What is it and why? (Extra credit: Post the video!) Post your response on a WordPress website and link it in the comments.
Develop: Visit the WordPress Developer Blog and subscribe to updates (it’s in the footer). If you already subscribe (or after you subscribe) leave some comments on an article.
Design: Join the new #website-redesign channel in Make WP Slack, introduce yourself, and turn on your channel notifications. Let us know you’ve joined in the comments.
Photograph: Explore the WordPress Photo Directory and find a photo of something involving water that you like. Share a link to its Directory listing on your preferred social network and tag it #WP20. Share the link to your social post in the comments.
Contribute: Pick a plugin or theme in the WordPress repo that you enjoy using and rate it, leave a positive review on their profile, or tag them in a social media post. (Also tag #WP20!) Share a link to the pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party or theme or your post in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
It is Day 5 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 5/20
Blog: Tell us about the most creative use of WordPress that you have ever seen. It doesn’t have to be a website you’ve worked on, but it can be! Post your response on a WordPress website and link it in the comments.
Develop: Find the oldest Trac ticket you’ve contributed to that is still open, and help move things forward. If you’ve never contributed in TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/., check out how to Contribute with Code and get your environment setup. Post a link to the Trac ticket you worked on in the comments, or just let us know that you got set up to contribute.
Design: Check out this Block Patterns tutorial and design a BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. pattern. Share a screenshot of your pattern wherever you like (website, social media, digitial art account, etc.), tag it #WP20, and post the link in the comments.
Photograph: Take a photo of street art, or find one you’ve taken previously. Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments. (Or post it online and share the link in the comments.)
Contribute: Submit a topic to the 2023 Community Summit. Tell us about your topic in the comments (or just share that you’ve done it).
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
It’s the third day of #WP20 From Blogs to Blocks, a community celebration of the 20th anniversary of WordPress!
Prompt 3/20
Blog: Do you have a favorite WordPress blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.? If so, tell us why! If not, tell us why not! (Note: It doesn’t have to be a coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. block) Post your response on a WordPress website and link it in the comments.
Develop: Review a pull request on WordPress/wordpress-develop or WordPress/gutenberg. Post a link to your work in the comments.
Design: Redesign the WP.org homepage (or a subpage of your choosing). Go wild! No explanations required. Share your creation wherever you like (website, social media, digital art account, etc.), tag it #WP20, and post the link in the comments.
Photograph: Take a picture of some WordPress or tech-related swag (stickers, merch, fan art, etc.). Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments.
Contribute: Take one of the Contributing to WordPress courses on LearnWP. (Extra credit: Provide feedback if you have it.) Link to the course you took in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
From previous Open Floors for items not yet turned into Marketing GitHub issues:
Open Marketing GitHub cards:
If you have completed the tasks related to any of the below, please take a look and close tasks or update them as necessary.
Closing soon:
Completed:
Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress continued some strong individual performances this week but this was seen most in the number of new followers again earned this week with a total of 1,869 net-new followers. Impressions and engagements were lower this week but based on the fact we had fewer campaigns. Instagram was again our leading channel in terms of growth with another 646 new followers which is a 55.7% jump over the previous week.
Part of the overall performance came from the WP Learn campaign and WP 6.1 features campaigns. These 2 campaigns ended up in the top 3 for the week respectively. The WP 6.1 posts actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Recent publications and postings from around the project.
Abha Thakor: There is a WordPressDeveloper account on Twitter I was sent that uses a version of the WordPress logo. Might be worth @EidolonNight looking at it. I was asked if this was the account for coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.. It is not. Will add the link.
Please continue asynchronous discussion of individual items in their respective threads or on the related GitHub card to ensure your comments are included in the meeting notes.
Thank you all for contributing to the Make Marketing Team!
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
From last meeting’s open floor:
Open Marketing GitHub cards:
Closing soon:
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress had a successful week this past week as we scored the highest amount of net-new followers for WordPress ever in a weekly period. With 1,946 new followers (a 6.9% increase over last week), we passed our September high when WordCamp US was running. Considering we didn’t have any major events this week (SOTW, WordCamp US/Asia/Europe) this is a milestone week for us. Impressions increased and while engagements are down, that can be attributed to a couple of campaigns that were more announcement only posts with no CTAs asking for direct clicks to the website. Instagram continues its meteoric rise with new followers again adding another 508 followers alone.
Part of the overall performance came from the WP News post on “Why WordPress” and WPDiversity. These 2 campaigns ended up in the top 3 for the week respectively. The WP News post actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Impressions: 223,720
Engagements: 3,869
Link clicks: 1,067
Engagement Rate: 1.6%
The January 2023 edition of The Month in WordPress will be finalized on February 3:
#WPPhotos: @Reyes Martinez has shared this brief questionnaire to help gather some photo stories for social media. She will coordinate and collaborate with those who expressed interest to circulate it and encourage people to share any stories behind their photo contributions. The GitHub card is: WordPress Photo Directory Social Media Campaign – #WPPhotos #80 (comment), but there will probably be a dedicated card opened soon.
People of WordPress: Updates will be added to the respective GitHub card: 104, 133, 156, 146
@courane01 said: Training team is considering how we assess content on LearnWP that needs to be created or revised with a release.
Specifically, I think about how Learn is featured on every release About page that marketing helps to organize.
The work #marketing #docs and #training have done together on releases is really fantastic, so we welcome your feedback there
ALSO: Cross-team collaboration opportunity during WC Asia
Last week I shared that Training is starting to create a needs analysis.
If you’d like to collaborate together, share some feedback on this post:
@eidolonnight said: Big thanks to the new team reps organizing our weekly meetings. @robinwpdeveloper @sereedmedia @santanainniss Great job!
Next week’s meeting will be on January 31, 2023, at 15:00 UTC (Github card link).
