Notes: Marketing Team meeting, 20 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #380
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Here is a look at the numbers for the last two weeks:

  • With the launch of WordPress 6.5 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1, the community showed a lot of excitement
    • High engagement rate of 2.5% (goal was 2.0%)
  • Impressions: 197,036
  • Engagements: 5,545
  • Link clicks: 1,906
  • Engagement Rate: 2.5%

New issues

  • 2024/02/20 Marketing Team meeting and weekly planning Meeting prep #380
  • People of WordPress: Rachel W #378
  • People of WordPress translation listing for contributor days and polyglots #377
  • Update Roadmap page with 2024 goals #373

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
      • Needs review
  • Cross-team collaboration
    • [AMPLIFY]: Power in the Details CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement Post #369
      • Closed at time of publication
    • [AMPLIFY]: Online monthly Docs Team Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. February 27, 2024 #363
      • Closed at time of publication due to time running out
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • Final draft ready for review
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • Ready for review
  • Project marketing
    • People of WordPress: Rachel W #378
      • Final review before the issue is closed
    • People of WordPress: Estela R #368
      • In progress
    • People of WordPress: Laurence B #367
      • In the beginning stages
    • The Month in WordPress: February 2024 Edition #364
      • Published and ready to close
    • People of WordPress: Rita R-L #326
      • In the beginning stages
    • People of WordPress: Sunita R #261
      • Published with the translation in progress
    • People of WordPress: Anh T #260
      • In progress

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • [Merged] Remove repo specific code of conduct. #376
  • 2024/02/13 Marketing Team meeting and weekly planning Meeting prep #371
  • [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
  • 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Create issue template to Amplify a minor releaseMinor Release A set of releases or versions having the same minor version number may be collectively referred to as .x , for example version 5.2.x to refer to versions 5.2, 5.2.1, 5.2.3, and all other versions in the 5.2 (five dot two) branch of that software. Minor Releases often make improvements to existing features and functionality. #333
  • People of WordPress – Daniel K #156
  • [Moved to Discussion] Create plan for short-form video content on Tiktok #114

Open floor

  • No discussion this week

Next steps

  • Our next meeting is 5 March, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #383

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 23 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #354
  • Attendance:

Team news

  • At least one more person is needed as a table lead for WordCamp Asia this year. If you or someone you know is attending in person and would be interested in being a table lead for the Marketing Team, please nominate yourself or them in a comment on this issue by today.

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • Update Marketing Team guidelines to create exceptions for Project Leadership #347
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024: Marketing Table Lead Nomination – Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #348
  • [AMPLIFY]: CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Editor Improvement post on Robust revisionsRevisions The WordPress revisions system stores a record of each saved draft or published update. The revision system allows you to see what changes were made in each revision by dragging a slider (or using the Next/Previous buttons). The display indicates what has changed in each revision. #352
  • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353
  • Marketing Team Slack onboarding message when you join the channel #355

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Updated to include the elected Team Reps for 2024.
    • Update Marketing Team guidelines to create exceptions for Project Leadership #347
    • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
      • A table lead is needed. If you’re interested, please comment on this issue.
  • Cross-team collaboration
    • What is WordPress? #205
      • In progress and more collaboration is needed. Please contribute to this ticket.
    • Request: Learn monthly GA stats report for Training #338
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • People of WordPress: Anh T #260
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • Progress has been made and more updates will be commented in a month’s time.
    • [AMPLIFY]: Core Editor Improvement post on Robust revisions #352
    • [AMPLIFY]: Global sponsors 2024 individual thank you posts #353

Closing soon

  • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • [AMPLIFY]: Mentorship Program Call for Mentors/Mentees #340
  • [AMPLIFY]: Early opportunities to help test 6.5 features #345

Open floor

  • @ninianepress noted:
    • The call for mentors and mentees is open for the Q1 WordPress Mentorship Program. You still have time to sign up to onboard new contributors or sign up to be a mentee and be onboarded. If you’re interested at all, please take a look at the post about it.

Next steps

  • Our next meeting is 30 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #360

Note: This post is backdated to the correct Notes posting date of January 29, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 16 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #346
  • Attendance:

Team news

  • The Make WordPress Marketing Team Reps for 2024 have been voted in.

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates were provided this week.

New issues

  • [AMPLIFY]: Early opportunities to help test 6.5 features #345
  • The Month in WordPress: January 2024 Edition #343

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Updated to include the elected Team Reps for 2024.
  • Cross-team collaboration
    • Modify the text on #5ftF as an individual contributor’s role has changed. #317
      • In progress for another update in about a month.
    • Request: Learn monthly GA stats report for Training #338
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
      • Edits are needed by 6 February, 2024 at 14:00 UTC.
    • [AMPLIFY]: Early opportunities to help test 6.5 features #345

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240

Recently closed

  • WordPress.org/news post on the Create BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Theme pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party #341

Open floor

  • No new issues we presented this week.

Next steps

  • Our next meeting is 23 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #354

Note: This post is backdated to the correct Notes posting date of January 22, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Marketing Team meeting, 9 January 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #334
  • Attendance:

Team news

WordPress publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

@laurlittle provided the updates this week as @bjmcsherry was away:

  • We had a good week even with the end of the year and holidays being generally quieter. Considering all that, engagement was still up compared to the previous week, with campaigns from both the 6.4 release and Learn getting traction.
  • Here is a look at the numbers for the week:
    • Impressions: 301,547
    • Engagements: 7,544
    • Link clicks: 2,356
    • Engagement Rate: 2.3%

New issues

  • WordPress.org/news post on the Create BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Theme pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party #341
  • The Month in WordPress: January 2024 Edition #343

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Marketing Team team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. election process #323
      • Voting has ended and new team reps will be announced 10 January, 2024.
  • Cross-team collaboration
    • Mentorship Program Participant Spotlight Articles #339
      • Unclear what the status/future of this project will be.
    • Request: Learn monthly GA stats report for Training #338
      • Request accepted and issue was closed as it was completed.
  • Project marketing
    • People of WordPress: Sunita R #261
      • Unclear what the status/future of this issue will be.
    • People of WordPress: Anh T #260
      • Unclear what the status/future of this issue will be.
    • People of WordPress: Ihtisham Z #258
      • Unclear what the status/future of this issue will be.
    • People of WordPress – Huanyi (Eric) Chuang #104
      • Unclear what the status/future of this issue will be.

Closing soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240

Recently closed

  • [AMPLIFY]: WordPress.org/news post on Site Editor tools amplification-request #342
  • Promote the Annual MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Survey amplification-request #337
  • [AMPLIFY]: WCEU Call for Sponsors amplification-request #336
  • WordPress.org/news post on Site Editor tools wordpress.org #335
  • The Month in WordPress: December 2023 Edition #329

Open floor

  • From @kafleg:
    • Table leads are needed for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia 2024.

Next steps

  • Our next meeting is 16 January, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #346

Note: This post is backdated to the correct Notes posting date of January 15, 2024, but it was published on February 5, 2024.

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, 07 November 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

Team News

  • Upcoming WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Montreal, Quebec, Canada /  8 November
  • Coffee & Collaboration Session: Wednesday, 8 November@ 16:00 UTC

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • We had another strong week for WordPress. We are trending up as we get closer to the 6.4 launch around the corner. With solid performances from the WordPress 6.4 pre-launch campaigns (2x) and the Learn campaign, we managed to show some great energy from the community this week. We expect that with the launch of 6.4 coming up, we will again show some really good performances across the week.
    • Here is a look at the numbers for the week:
      • Impressions: 237,625
      • Engagements: 4,985
      • Link clicks: 1,437
      • Engagement Rate: 1.9%

New Issues

  • None today

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion or updates this week.
  • Cross-team collaboration -18 open issues
    • No discussion or updates this week.
  1. Project marketing – 17 open issues
    • Tell WordCamps hosting Contributor Days about the Contribute page/tool #295
      • Comment: this should be easy but somehow it is not. Translation is a factor.
  • People of WordPress – 6 open issues
    • No discussion or updates this week.

Closing Soon

  1. Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  2. Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  3. From Blogs to Blocks campaign #220
  4. Share and help collect #WPPhotos stories #238
  5. Celebrating Pride Month and WordPress Diversity #240
  6. Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently Closed

  1. None

Open Floor

  • Post time-change, should we keep the #marketing meeting at 15:00 UTC? What other contributors are affected by the time change?
  • We need to start Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. elections for 2024. Please let the current team reps know if you have interest in the role.

Next Steps

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, 24 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

Team News

  • We published the meeting notes from last week and hope to keep current with notes and continue to complete past notes.
  • Upcoming WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Mumbai 2023 / 28 October–29 October
    • WordCamp Managua, Nicaragua / 28  October
    • WordCamp San José, Costa Rica / 4 November–5 November (Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Nov 5)
    • WordCamp Madrid / 4 November–5 November
    • WordCamp Montreal, Quebec, Canada /  8 November
  • Coffee & Collaboration Session: Wednesday, 25 October @ 16:00 UTC
    • @sereedmedia and @oglekler discussed ideas for adding content to the WordPress Mobile app:
      • https://github.com/WordPress/Marketing-Team/issues/296
      • https://github.com/WordPress/Marketing-Team/issues/288

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress. After the slight pause in some social activity, we introduced coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. campaigns during the week as we slowly re-introduced social media.
    • We saw the news announcement for the WordPress 6.4 RC1 campaign and the new Showcase section, which we saw good engagement with our audience. This was great excitement for the week, and they shared the good vibes with us.
    • Here is a look at the numbers for the week:
      • Impressions: 266,660
      • Engagements: 5,224
      • Link clicks: 1,922
      • Engagement Rate: 1.9%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion or updates this week.
  • Cross-team collaboration -18 open issues
    • No discussion or updates this week.
  1. Project marketing – 16 open issues
    • No discussion or updates this week.
  • People of WordPress – 6 open issues
    • No discussion or updates this week.

Closing Soon

  1. Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  2. Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  3. From Blogs to Blocks campaign #220
  4. Share and help collect #WPPhotos stories #238
  5. Celebrating Pride Month and WordPress Diversity #240
  6. Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently Closed

  1. New Meeting Notes Format testing #194
  2. Get involved or Contribute tab for the About page — structure and the content #217
  3. Promote Helping to Documentation team with Mobile Apps docs #219
  4. WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  5. People of WordPress – Stefano Cassone #233
  6. Promote the #feature-notifications team’s Notification survey #248
  7. Start Here! New Marketing Team Contributor Issue for WordCamp Kathmandu Contributor Day #294
  8. The Month in WordPress: September 2023 Edition #297

Open Floor

Next Steps

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, 17 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

Team News

  • Proposal that we resume Coffee & Collaboration Sessions, every other Wednesdays @ 16:00 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress but also a slower week. On Wednesday, we paused a few campaigns because of the current world events, hoping to create some space with the current news and our campaigns. Despite this, we actually did have a good week performance-wise with the campaigns that ran Sunday-Tuesday. Both engagements and clicks to the website were improved with a few key campaigns highlighting the WordPress 6.4 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 release as well as the WordPress 6.3.2 release.
    • Here is a look at the numbers for the week:
      • Impressions: 200,768
      • Engagements: 3,942
      • Link clicks: 1,501
      • Engagement Rate: 1.8%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion this week.
  • Cross-team collaboration -17 open issues
    • No discussion this week.
  • Project marketing – 19 open issues
    • No discussion this week.
  • People of WordPress – 7 open issues
    • No discussion this week.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Promote Helping to Documentation team with Mobile Apps docs #219
  • #WP20 From Blogs to Blocks campaign #220
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241
  • Promote the #feature-notifications team’s Notification survey #248
  • Start Here! New Marketing Team Contributor Issue for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #294

Recently Closed

  • None

Open Floor

  • None

Next Steps

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, 22 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #269
  • Attendance:

Team News

  • We published an update to the Team Updates channel after 3 years.
  • The next Coffee and Collaboration Session will be on Thursday, August 24, 2023 at 18:30 UTC.

WordPress Publications

  • News: WP20 – A Heartfelt Thanks
  • MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress.Introducing WordPress.org/blocks
  • Dev Blog: The anatomy of a letterform
  • AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility)Matrix Test Results

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates provided this week

New Issues

  • Improve register process for wordpress.org profile #273
  • Contribute remotely to CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. on the WCUS CD day #274
  • [AMPLIFY]: Openverse x SMK collaboration #275

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • No discussion on these issues this week.
  • Cross-team collaboration
    • Grow Your Story: Phase II #222
      • Unclear what the status/future of this project will be.
  • Project marketing
    • Grow Your Story: Phase II #222
      • Unclear what the status/future of this project will be.
    • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
      • Still need to incorporate updates and suggestions from the team reps. 

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • [AMPLIFY]: Kim Parsell Scholarship 2023 Recipient #250
  • [AMPLIFY]: Announcing the first Learn WordPress Course Cohort #268

Open Floor

Next Steps

Note: This post is backdated to the correct Notes posting date of August 28, 2023. Was published on October 10, 2023.

#marketing-team, #meeting-notes, #team-reps, #wcus

Notes: Global Marketing Team meeting, 15 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #269
  • Attendance:

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress had an amazing week this week. The launch of 6.3 offered up some opportunities to engage with the community with several campaigns, which in turn gave us one of our better weeks of the year. We additionally hit a milestone this week, gaining over 1k (1,087) new followers during the week, which, in turn, moved us to over 2.2 million followers in total. We had 10,729 (112% increase) pieces of engagement with our followers based on the content produced. This is an amazing feat as we outpaced the increase in impressions (33.1%), which suggests that the levels of engagement grew by more than the impressions alone. A similar story with our link clicks which has a 70% increase this week. The week saw several campaigns do well; however, the highlight really was the 6.3 release. We like to see an average of 2.0% engagement rate with our campaigns. This week we have 2.7%, which is really good. Again this number is from our 6.3 posts which had a huge 3.3% engagement rate on all posts for the week.
      • The overall performances shown highlight the work on amplifying the 6.3 release and working to excite our audience about the new WordPress.
      • Here is a look at the numbers for the week:
        • Impressions: 364,625
        • Engagements: 10,729
        • Link clicks: 2,763
        • Engagement Rate: 2.7%

GitHub Issues

New Issues

  • [Tracking] Notable Marketing Team issues and updates for the Team Updates post #270
    • This is a tracking ticket so that we can post notable things as we go for the next Updates post round-up.

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu is happening on September 8th and 9th. And, the Marketing table leads @Aayusha Shrestha & @Dajeema Rai have joined the meeting today. A list of tasks and guidelines for them would be appreciated. 
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • Needs to be moved to the Handbook!
      • Needs to be added to the main site as a subcategory in the About section. As a brand asset, particularly one belonging to an open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. organization, this is very buried and under utilized
      • Even if under Marketing team purview, needs to be more accessible to the whole project including Docs and their Style Guide.
  • Cross-team collaboration
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      •  Revise these for WCUS
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
      • Will this be doable in 6.3?
      • Need to check with the Mobile team and get a response about whether Jetpack is cut out or if something is left. A reasonable answer is needed if this is something to be concerned about. Right now, one of the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. committers moved the ticket for the Future release for this reason, so to move it back, we need to check with the Mobile team.
        The draft of the patch itself is already there.
  • Tide Promotion #207
    •  Is this still a viable team/project?
  • Promote Helping to Documentation team with Mobile Apps docs #219
    • HUGE progress has been made!
    • Not done yet. A review still needs to happen to determine whether the articles are more of a support doc (answering a specific question, ex. “How do I…”) or a regular doc (that explains features, tutorials, etc.).
  • WPPhotos Social Content Contribution Guide #239
    • how does this relate to #178 and #189?
    • This #178 GitHub issue is like the “macro” card of the WPPhotos campaign, where people can find the different ways to contribute to it. Also, each way to contribute has its own GitHub card with more info. They can all be found here: https://github.com/WordPress/Marketing-Team/labels/WPPhotos.
  • Celebrating Pride Month and WordPress Diversity #240
  • How can we revise this so it is relevant or actionable past the official Pride month?
  • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
    • Can ask for help on at WCUS Contributor Day
  • Promote the #feature-notifications team’s Notification survey #248
    • Feature notifications are being integrated into Phase 3, so we should check with the #feature-notifications team to see what their needs are. We had briefly discussed a new version of the survey for wider adoption.
  • Develop communications materials for Contributor Mentorship Pilot Program #253
    • Inaugural cohort has concluded, it would be excellent to align work with @harishanker to compile, review, and revise all of the documentation and communication for future use
    • would be GREATLY appreciated
  • Creating CONTRIBUTING.MD files across WordPress repos #263
    • Using communication skills for the good of the whole project and future contributors. I would like this to be a WCUS focus as well.
    • First step: Survey the repos and assess the CONTRIBUTING.MD files for each.
  • WordPress Project marketing
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • Showcase Guidelines and Content Moderation #221
      • This is a quick update on the status of the Showcase redesign work:
      • The primary goal of this project is to update the aesthetics and the underlying componentry of https://wordpress.org/showcase/
      • The Design team has finalized the design, but additional feedback to encouraged and can be added directly to the Figma file. There is also a new prototype that provides a better view of how the site will function.
      • In tandem with the aesthetic overhaul, there is a separate discussion about how submissions to the Showcase are handled. More info here:
      • A lot of work is currently underway regarding the underlying components that will contribute to this design. In theory, this project could be completed in September from a development perspective, but the timeline is dependent on community feedback and the like.
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Can we revise this for WCUS?
    • The work on the book can transition to editing to improve some of the writing style. May not be a task for everyone.
  • Grow Your Story: Phase II #222
    • modified after WCEU so we should be able to use this same ticket for WCUS
  • Revising the Enterprise page on WordPress.org #244 (Discussion)
  • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
    • launched in 6.3 but we are still using this ticket for modifying the Tool’s functionality. Ideally we will get this upgraded by the end of this week so it can be used well at WCUS Contributor Day!

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • The Month in WordPress: June 2023 Edition #243
  • Prepare and post Marketing Team update for Updates channel #228

Open Floor

  • WordPress Style Guide updates
    • Any development on discussion about Capitalization standards for languages?
  • Workflow share request from @coachbirgit
    • I’d like to piggybank on the awesome workflows of the Marketing team, how to collaborate the best way with all make/WordPress teams.
    • The #deib-working-group channel was created recently and I’m currently on it preparing the project tracker on GitHub and would love to receive some valuable input on seasoned contributors familiar with GitHub projects.
  • Blocks page
    • This new page has been added to showcase blocks in WordPress. The purpose of this page is to better tell the story of blocks, both within WordPress and as a broader framework for folks to consider with their next project.
    • This page is meant to be an initial iteration and should evolve over time and based on feedback. Because the page is built in the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor, iterations can be implemented rather quickly.
      • GitHub issue for the next iteration, and feedback is encouraged.
    • Spotlight a few long-standing issues regarding .org navigation
      • The navigation on the site has been frequently discussed but remains convoluted. There are a number of existing GitHub issues outlining the current struggles and proposing solutions.
      • Ideally, in the next month or so, we can start implementing a plan to update and streamline both the headerHeader The header of your site is typically the first thing people will experience. The masthead or header art located across the top of your page is part of the look and feel of your website. It can influence a visitor’s opinion about your content and you/ your organization’s brand. It may also look different on different screen sizes. and footer navigation across .org sites. A more formalized Make Post is needed, but in the meantime, catch up on the discussion and share your thoughts in the following GitHub issues.
      • (Header) Navigation: Rephrase a few items, reconsider sorting
      • Footer: Revisit footer links and categorize

Next Steps

Note: This post is backdated to the correct Notes posting date of August 21, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Notes: Global Marketing Team meeting, 8 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #267
  • Attendance:

Team News

  • No team updates
  • The next coffee break will be on Thursday, 10 August, 2023 at 18:30 UTC. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • No stats provided

GitHub Issues

New Issues

  • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
    • This is continuing past the 6.3 launch, but things are locked for now, maybe a week, to give us all some breathing room.

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • The Month in WordPress: July 2023 Edition #266
      • Could use some help to meet Aug 11 publication date
    • Prepare and post Marketing Team update for Updates channel #228
      • Still in progress
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • Not a contributing issue, so it needs to go into the Handbook, with a link from the GitHub issue for each WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more..
    • Pages on MakeWP that show the % of WP #255
      •  Please clarify purpose of this task

  • Cross-team collaboration
    • WPPhotos Social Content Contribution Guide #239
      • nice first issue opportunity. Rather than including this in the meeting every week, should we maybe just include a bulk CTA for good first issues?
      • Non-actionable issue need to be removed from the GitHub and put in the Handbook.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • People of WordPress – Stefano Cassone #233
  • People of WordPress: Allison D #234
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

  • Our next meeting is 15 August, 2023 at 15:00 UTC.
  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/269

Note: This post is backdated to the correct Notes posting date of August 14, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps