The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card#242
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@santanainniss is still out on leave.
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a great success, and many reported it being a lot of fun.
We had 11 new people join the #marketing team Slack on the day
There may be a WordCamp coming up in Valencia. Table leads from WCEU and WCSylhet volunteered to share experience.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
WordPress Social Media Amplification #7
@jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU.
Social Media stats
WordPress again had a strong week this week. Highlighted by the positivity received from the WCEU event during the past week. We’ve been able to maintain high engagement scores from the past month at levels much higher than much of the spring season or even 2023 (around 4K average engagement in 2023 which is a 100%+ improvement for DotOrg social). This is partly due to the events for WP20 and WCEU and being so close together plus a strong commitment to focus on the events online with both in days leading up to the events and same-day posts themselves. Included in this was a live posting session during the WCEU Keynote event. The largest takeaway from the week is the success of WCEU campaigns. Even Twitter which has struggled to see positive gains this year with engagement following many of the changes to the platform in recent months had a 2.0% engagement rate during the WCEU event (2.1% average for all platforms).
The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, and in particular, the WCEU Keynote event took the top 3 places for the strongest performances of the week. Those top performances took place during the live posting events for the Keynote over the weekend.
Inspired partially by the old GitHub ticket #22 that we finally were able to close, but also by the (unofficial, but attended by project leadership) enterprise day the day before WCEU started. Hopefully we can get some of those good ideas into the actual project!
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Maybe part of post-WCEU analysis @rmartinezduque @samaldersen
Adds marketing-specific issue templates #213 AND Amplification request form #140
This issue was moved forward and committed prior to our meeting this Thursday to discuss this issue. Need to move forward with this issue in agreement as a team.
Cross-team collaboration
Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
We need to reconnect with Learn folks to move this project forward
Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
WCEU did a lot of work in this area, so we should coordinate with some of the organizers to help make this process even smoother for the next flagship camp
Project marketing
GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
This ticket can likely be re-activated because of the success of From Blogs to Blocks
Get involved or Contribute tab for the About page — structure and the content #217
@oglekler updated the document, feedback has begun. CoreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. team members are willing to help on contributor orientation tool. Can be ready for 6.3.
The new make.wordpress.org/contribute page was discussed in the #meta meeting last week
Need to revise this as we revise the Coffee Break purpose and content. Should this information be in the Handbook as opposed to a GitHub ticket.
What do we like about other ones and what don’t we love?
We have been actively soliciting input on the Coffee Break for 7 months in this ticket https://github.com/WordPress/Marketing-Team/issues/137, so please add any of your ideas and thoughts there. This Facilitation ticket simply documents the facilitation process and it is no longer accurate.
Add ideas to the WP Campaigns Social Content Brainstorm doc #191
As we do not have an existing path for Contributor-generated content to be implemented on socials, this ticket is somewhat moot.
From 6.3 release team: We would love to hear from you on the top 3 or so most important things/features that your team might want to highlight in release communications. We are currently working on the BetaBetaA pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 announcement now, so if we could have your input by June 16th, that would be great.
From @sereedmedia: Very exciting how well the WordCamp contributor days are going! Special thanks to @rmartinezduque for all the extra work she did to make #WCEU accessible, for recruiting @samaldersen back onto the Marketing Team, and for always working transparently.
This meeting was organized on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
#WP20 From Blogs to Blocks campaign was a huge success! Kudos to the whole team behind the campaign! Remember: You can still participate. Sign the birthday card.
Team RepTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts.@santanainniss is still out on leave.
@oglekler and @coachbirgit will be at coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. table. @rmartinezduque will be at marketing as table lead Emma Young will be at docs.
The next coffee break will be on Thursday, 1 June, 2023 at 18:0030 UTC.
We will be discussing how the Marketing Team can deepen our use of GitHub and its related tools.
Clarification on meeting time. It is 18:30 UTC.
Topic will be switched from GitHub process topic for WCEU prep.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Social Media stats
WordPress had a really positive week this week. It was expected to see an increase in impressions, with the added campaigns through the week but we actually far outperformed in the increase in engagements. We ran 24 hours of WordPress campaigns through Saturday in UTC hours, and as part of that, we had really strong engagement throughout the whole event. We gained 534 net-new followers over the week which was a 47.5% increase over the previous week. While we ran several types of campaigns throughout the week, our WP20 campaign took center stage and really was the strongest campaign all week.
The overall performance was strong from a campaign perspective. However, as discussed WP20 took the top 3 places for the strongest performances of the week. Most of these took place during the Saturday 24-hour campaigns.
Here is a look at the numbers for the week:
Impressions: 706,990
Engagements: 13,084
Link clicks: 2,726
Engagement Rate: 1.8%
GitHub Issues
Open Issues
Marketing Team management
Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
Needs cleanup for WCEU
Should not be on the list or have the “good first edition” tag
Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
Needs attention pre-WCEU
Suggested to work on in collaboration session
Adds marketing-specific issue templates #213 AND Amplification request form #140
We will be discussing this ticket tomorrow at the Coffee Break 18:30 UTC
Collect and create materials for Marketing Team Contributor tables at WordCamps #229
This needs attention pre-WCEU
Cross-team collaboration
Help develop topics and create marketing content for Make WordPress Developer Blog #171
Collaborator volunteer, suggested to add ideas to GitHub card
WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
Created separate issues for the WPPhotos campaign:
Main one/Macro: [Ongoing] WordPress Photo Directory Social Campaign – #WPPhotos
Help amplify #WPPhotos content links to WordPress Social Media Amplification #7
Collect #WPPhotos stories links to Share and help collect #WPPhotos stories #238
Help write social posts links to WPPhotos Social Content Contribution Guide #239
Capture Marketing photos links to Capturing Marketing Photos for the WordPress Photo Directory #189
Identify and update/create single page clarifying structure of WordPress pluginPluginA plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
Could be related to that interactive map mentioned in Open Floor at 23 May meeting
Develop a widgetWidgetA WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
Need to talk with the Tide team sometime after the WCEU. They are working by themselves, and we need to convey the potential value and outcome of the campaign.
There is background on Tide promotion, may be in old GH card.
Project marketing:
Get involved or Contribute tab for the About page — structure and the content #217
This also has a lot of updates. @oglekler is getting this into 6.3 as core triage lead.
WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
The repo will continue to be open for PRs, issues etc.
Card has been updated and the post was published on May 31. Link has been shared with Brett and Reyes for social media promotion. Will close the GitHub issue once the Italian translation is published and the link added to the News post.
can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLIWP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenbergThe Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.
This is Day 18 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress. We are quickly approaching the end of our countdown!
Blog: Download the WordPress Mobile app and post a post from the app about your experience posting from the app. Post a link to your post in the comments.
Develop: Explore the WordPress Mobile GitHub and follow some repositories. (Extra credit: Contribute to an active issue.) Post a link to the repos you’ve followed (and/or your work) in the comments.
Design: Redesign the landing page for the WordPress Mobile Apps. Go wild. Share your creation wherever you like (website, social media, digital art account, etc.), tag it #WP20, and post the link in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
Feel free to make your own WordPress-focused action that works for you, or browse the previous prompts. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
It’s Day 14 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress. Only 6 days left!
Blog: Share a “Two Truths and a Lie” about your experience with WordPress. Post your response on a WordPress website and link it in the comments.
Develop: Take a screenshot of your IDE open to a recent WordPress project (be sure to obscure any identifying details) and share it on your preferred social account. Post a link to your post in the comments.
Design: Submit the Wapuu you designed (or design one to submit) to the official Wapuu archive (requires GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/) or the Wapuu Field Guide (does not require GitHub). Post the link to your new Wapuu (or one you’ve already made) in the comments.
Photograph: Take a photo today of anything (no faces) and submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments (or post it on social and link to that).
Contribute: Find a photo of something you find beautiful on the WordPress Photo Directory and share a link to it on your social media accounts. TagTagTag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. it #WPPhotos and share your social post link in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
Feel free to make your own WordPress-focused action to find something that works for you, or browse the previous prompts. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
It is Day 9 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Blog: Tell us about your favorite memory that includes WordPress or the WordPress community. Post your response on a WordPress website and link it in the comments.
Photograph: Take a picture depicting your country or culture and submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments (or post the picture on social and link to that).
Contribute: Explore the Museum of Block Art! Share your favorite blockBlockBlock is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.(s) on your social media account, and tag it #WP20 and #MuseumOfBlockArt. Share the link to your social post in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
It is Day 6 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Blog: Pick a song that symbolizes WordPress’ 20th anniversary to you. What is it and why? (Extra credit: Post the video!) Post your response on a WordPress website and link it in the comments.
Develop: Visit the WordPress Developer Blog and subscribe to updates (it’s in the footer). If you already subscribe (or after you subscribe) leave some comments on an article.
Design: Join the new #website-redesign channel in Make WP Slack, introduce yourself, and turn on your channel notifications. Let us know you’ve joined in the comments.
Photograph: Explore the WordPress Photo Directory and find a photo of something involving water that you like. Share a link to its Directory listing on your preferred social network and tag it #WP20. Share the link to your social post in the comments.
Contribute: Pick a plugin or theme in the WordPress repo that you enjoy using and rate it, leave a positive review on their profile, or tag them in a social media post. (Also tag #WP20!) Share a link to the pluginPluginA plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party or theme or your post in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
It is Day 5 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Blog: Tell us about the most creative use of WordPress that you have ever seen. It doesn’t have to be a website you’ve worked on, but it can be! Post your response on a WordPress website and link it in the comments.
Design: Check out this Block Patterns tutorial and design a BlockBlockBlock is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. pattern. Share a screenshot of your pattern wherever you like (website, social media, digitial art account, etc.), tag it #WP20, and post the link in the comments.
Photograph: Take a photo of street art, or find one you’ve taken previously. Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments. (Or post it online and share the link in the comments.)
Contribute: Submit a topic to the 2023 Community Summit. Tell us about your topic in the comments (or just share that you’ve done it).
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Blog: Do you have a favorite WordPress blockBlockBlock is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.? If so, tell us why! If not, tell us why not! (Note: It doesn’t have to be a coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress. block) Post your response on a WordPress website and link it in the comments.
Design: Redesign the WP.org homepage (or a subpage of your choosing). Go wild! No explanations required. Share your creation wherever you like (website, social media, digital art account, etc.), tag it #WP20, and post the link in the comments.
Photograph: Take a picture of some WordPress or tech-related swag (stickers, merch, fan art, etc.). Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team.
For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.
2. Marketing Team News
2a. Team Management
New Marketing description: The Marketing team creates, executes, and monitors initiatives that promote the growth and development of the WordPress project to current and future users and contributors. https://github.com/WordPress/Marketing-Team/issues/87
3b. WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress continued some strong individual performances this week but this was seen most in the number of new followers again earned this week with a total of 1,869 net-new followers. Impressions and engagements were lower this week but based on the fact we had fewer campaigns. Instagram was again our leading channel in terms of growth with another 646 new followers which is a 55.7% jump over the previous week.
Part of the overall performance came from the WP Learn campaign and WP 6.1 features campaigns. These 2 campaigns ended up in the top 3 for the week respectively. The WP 6.1 posts actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Impressions: 145,466
Engagements: 2,438
Link clicks: 513
Engagement Rate: 1.4%
3c. Contributor events update
WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. is February 17, 2023. Please add your name to the card if you intend to be at/ involved in contributor day, whether in person or remote. Please add ideas for contribution tasks whether or not you can attend! GitHub ticket #108: https://github.com/WordPress/Marketing-Team/issues/108
Table leads for WordCamp Asia will be @Yvette and @Dominkya
Do you know of any upcoming WordCamps that will/want to have Marketing contributor tables?
3d. Make WordPress Publications Roundup
Recent publications and postings from around the project.
Abha Thakor: There is a WordPressDeveloper account on Twitter I was sent that uses a version of the WordPress logo. Might be worth @EidolonNight looking at it. I was asked if this was the account for coreCoreCore is the set of software required to run WordPress. The Core Development Team builds WordPress.. It is not. Will add the link.
5. Next Steps
Please continue asynchronous discussion of individual items in their respective threads or on the related GitHub card to ensure your comments are included in the meeting notes.
If any new items require further discussion or action, a GitHub card can be created and they will be added to next week’s agenda. Ask a Marketing team repTeam RepA Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. if you need assistance: @robin, @santana.iniss, @sereedmedia
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team.
For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.
WCUS 2023 still needs a PR/Comms team lead. Do you have WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. organizing experience and excitement to lead this team? Please apply: https://us.wordcamp.org/2023/wcus-organizing-team/
3b. WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
WordPress had a successful week this past week as we scored the highest amount of net-new followers for WordPress ever in a weekly period. With 1,946 new followers (a 6.9% increase over last week), we passed our September high when WordCamp US was running. Considering we didn’t have any major events this week (SOTW, WordCamp US/Asia/Europe) this is a milestone week for us. Impressions increased and while engagements are down, that can be attributed to a couple of campaigns that were more announcement only posts with no CTAs asking for direct clicks to the website. Instagram continues its meteoric rise with new followers again adding another 508 followers alone.
Part of the overall performance came from the WP News post on “Why WordPress” and WPDiversity. These 2 campaigns ended up in the top 3 for the week respectively. The WP News post actually ended up with 2 posts in the top 3.
Here is a look at some of the performance numbers for the last week:
Are you aware of any other WordCamp or WordPress MeetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events in 2023 which are likely to have a marketing table?
3d. Make WordPress Publications Roundup
The January 2023 edition of The Month in WordPress will be finalized on February 3: