Notes: Global Marketing Team Meeting 2 September 2020


These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

Meeting notes

Each week we have a contributor who has been with us for a while draft notes supported by one of the working groups. This is then worked on further by the wider group by Saturday morning and used to plan follow-ups, report back to linked teams, give feedback, and plan actions by the Monday 11 am UTC meeting.

We now have a rota of volunteers to help with this initial draft. We are increasingly writing our updates for team meetings in such a way that they make it easier to be used in our new system of notes and actions and simply copied to the draft notes.

A big thanks to @maedahbatool for doing last week’s notes. 

How can I help?

You can volunteer to be a note-taker for one of the future meetings. We currently have a rota. Please note that the initial draft is needed by the end of Friday each week.

Welcoming New Contributors and Guests

New Attendees Welcome Thread

Tasks, Working Groups, and Team Celebration


It’s time to celebrate and thank everyone for all their efforts which they’ve done during the last week.

  • WordPress 5.5.1 was released yesterday. Thanks to everyone who was involved and for marketing members who have been taking part in the marcomms, wider marketing and other areas of the release.
  • The July Report for WP Diverse Speaker Workshops
    We’ve been working with #WPDiversity in promoting these workshops and continue to work on social media posts and discussing messaging with the Diverse Speaker Team.
    Follow the hashtag #WPDiversity on Twitter and Facebook and retweet the posts to your networks.
  • A big shout out to @Dijana Muzhdeka for her great work on marketing tasks at the Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. at Yoast on Friday. It was a pleasure working with you Dijana. She focused on social media preparation for our WordPress Release promotion.
    If your WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more., MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. or organization is planning a WordPress contributor event for staff, come and chat to us about marketing tasks we could plan for you.
  • Thank you to all meetup organizers who are joining and getting their questions answered about their events.
    If you are a meetup organiser please do fill survey form and help us support our efforts with promoting and marketing online meetup events.
  • A huge shoutout to @nalininonstopnewsuk for stepping up and getting the meeting started and going while @webcommsat was scrambling to wrap up helping out contributors.
  • Thanks to everyone who helped out with all the work done on ongoing projects.

Task Updates – deadlines in the next six weeks

HelpHub Recategorization

Update provided by @webcommsat 

Trello Card 

Final comments on the feedback document which @mikerbg has been helping take us through.

The discussion during the meeting was about the place and organization of the newly created Q&A for WordPress 5.5 release. Full discussion

Staying connected and events activities

Poetry Challenge

Slack thread on poetry

This activity raise an interest but most participants was out of time limit, therefore:

New deadline for the poetry / lyrics challenge 24 September 2020. Get your creative energy running. Lots of time now for everyone to take part. Well done again to all who get their poem in for the initial deadline and we will give them a special certificate.

Rules reminder:

  • Minimum two verses (stanzas), maximum four 
  • Can be song lyrics, poem or guzzle
  • Can be in another language accompanied by an English translation
  • Can work on an entry individually or with one other person
  • Fun event

➤ If you want to participate in the Poetry Challenge, please submit the form before 24 September 2020, 17:00 UTC.


Link on the Slack

Well done to everyone who has been contributing across the collaboration session and everyone who has been working for a few hours during the day to work on 5.5, HelpHub and many other tasks. 

➤ Are you an experienced marketer with social media?

If you have experience of researching or writing social media for organizations or brands, we have lots of tasks you can help with. Contact @webcommsat or @meher to get involved.

Next Meeting

Wednesday 9 September 2020, 14:00 UTC, in the Marketing Channel on Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at Please check the diary dates for the coming week.

Thank you everyone who has joined, attended, and updated the meeting, or contributed asynchronously in the last few days. 

➤ How to get started?

If you were in the Marketing Team meeting and still don’t know how to get started to contribute to the project, contact @webcommsat (@abhanonstopnewsuk on Slack) to get information about the next New Contributors Onboarding meeting.

Diary dates

Thursday 10 September 2020, 19:30 UTC – Virtual Coffee Break, on video conferencing and Slack for those unable to join on video. 

Thursday 17 September 2020, 17:00 UTC – Around the World quiz organized by @meher and promoting different cultures and countries in the WordPress community. Followed by a short virtual coffee break.

Thursday 24 September 2020, 17:00 UTC — Closing date for Poetry Challenge submission.

Topics on which Marketing Team continue to work

Onboarding video

We made voice over of “Set up a The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. and Slack account for the Make WordPress Channel” videl on Macedonian, Norvegian, Turkish, Russian, English UK, English US, Serbian, German, Spanish (EU), Spanish (LA), Dutch. In progress: Bulgarian voiceover, captions for voiceover in Bagla and Gujarati.

You can participate
If your language isn’t on this list, we need your voice! Let’s make the start of a new contributor’s journey easier. Contact @OGlekler and @marks99 to get involved.

Meetups Social Promotion

We’re promoting #WordPress Meetups that are helping improve understanding of how to use the platform, improve it further and participate in the community. If your Meetup has an event open to a global audience which you want to share, use the #MakeWordPress hashtag #OnlineWPMeetup.

Call for social media writers – Contact @lmurillom to get involved.
Call for a feedback from meetup organizers – If you are a meetup organizer, please fill the survey.

WP Diverse Speaker Workshops promotion

The big work already was done in collaboration between two teams.

Call for social media writers
If you are interested in writing to promote diversity and bring new speakers on the WordPress stage, contact @lmurillom to get involved.

WordPress 5.5 promotion

This task includes: 

  • Q&A for Developers and User for HelpHub
  • Social media campaign
  • Materials for Meetup organizers

Call for technical writers who is staying in a loopLoop The Loop is PHP code used by WordPress to display posts. Using The Loop, WordPress processes each post to be displayed on the current page, and formats it according to how it matches specified criteria within The Loop tags. Any HTML or PHP code in the Loop will be processed on each post. of WordPress development and SEO experience
Contact @webcommsat (@abhanonstopnewsuk on Slack) to get involved.

WPTranslation: International Translation Day 30 September 2020

Call for social media writers and translators
Contact @webcommsat (@abhanonstopnewsuk on Slack) to get involved.

Help promote the 2019 WordPress User Survey!

It is time for the 2019 WordPress User Survey, and the Marketing team is asking for your help in promoting the survey! We have compiled some content to promote the survey through social media, news blurbs, and news letters. We would greatly appreciate your help in spreading the message through contributors and partner’s channels.

Newsletter copy businesses can use to promote the survey

We use WordPress everyday and so do you! The 2019 WordPress User Survey is a fantastic opportunity for all of us to influence the future of WordPress. We encourage you to take the survey and add your voice; whether you’re a user, developer, designer, content creator, or business owner! Take the survey here:

Social Media blurbs for Survey takers 

Social Media blurbs for Community Organizers

Please feel free to come by the #marketing channel for any questions/comments/or just to say hello.

Marketing Meeting Notes – December 6, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

WCUS Outcome

  • No more subgroups, we are one unified group. TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: board collapsed into one entity. Thank you  to @mcdwayne and @annelieke who did this merging
  • To reiterate EVERYONE has the ability (AND PERMISSION) to make a Trello Card. We have instructions here:
  • The projects from the former subgroups are still valid. We just want to continue to work and function as one team.
  • Be sure to subscribe to the Marketing Blog so you read our weekly updates. Our blog is at
  • Reminder to us all to say and use The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. on things and not just use the jargon “P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at”. Make it easier for all who are not as up on jargon to follow along.

To Do List:

We have 4 main things at the moment:

  1. Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. Suport:
  2. The End User Persona card is something we are still working on. @Miker updated the card.  We have resources allocated to a formal WordPress User Persona Research project starting in January.  We are basing this on the persona research from the Nielsen Group.  @Miker will provide the results of this research as the project progresses. @harryjackson1221 is also currently working on this today
  3. There are a few pieces of content regarding WCUS teams that need to be merged. A post on our blog will be put together regarding this by @gidgy

Task of the Day: Getting word out about

  1. Challenges include that the current naming is a mouthful and not self-explanatory to newcomers
  2. What should we call when we tell people that’s how you contribute?
  3. Perpetual Confusion between .org and .com is a consideration and a hurdle
  4. I Make stickers designed by @harryjackson1221 and distributed during WCUS  trying to help alleviate the confusion
  5. Messaging like this on Twitter by @jenblogs4u (in fact everyone Tweet it out!) is important “Do you #design, #develop or #blog in #WordPress? Did you know you can get the latest news, discover events and get involved with the #community at” We cannot repeate this message too much
  6. Vital Hashtag information: We all should be using #MakeWordPress and #Community is to get the other people seeing that tweet.
  7. This is a possible resource, but it’s a little hard to navigate that is where the making of a hanbook comes in. @Mcdwayne and @skarjune are on this
  8. We are writing copy that promotes to the general public (meaning people who want to contribute but don’t know where to start). @tlctara has volunteered to start this.
    1. @angelkiss might provide some graphics
    2. Needs to be language that doesn’t have too much jargon
    3. Must be newcomer friendly, but also understandable for “old timers” who are up on the jargon. So unless something is done to change the term/announce a change in term, leads will still use P2. Currently team reps like @gidgy have the experience that when they were newcomers that this term “confused me and made me feel left out and confused … made it harder to contribute and feel helpful” therefore let’s use new and old terms side-by-side to make all feel welcomed and to stay informed. For example, “Our marketing blog (A.K.A. the P2) recaps the work the marketing group of volunteers is tackline.”
    4. @newyorkerlaura suggested that we need a jargon guide for newcomers. @Mcdwayne made a Trello card for this.
    5. Possible resources for several items above from WCUS 2017 website
    6. Photos taken from WCUS going to the Google Drive soon via @NewYorkerLaura


Notes taken by: @NewYorkerLaura

Meeting Attended by: @bridgetwillard @meher @NewYorkerLaura @skarjune @mcdwayne @maedahbatool @alicestill @harryjackson1221 @dhruvpandya @jenblogs4u @taraclaeys @miker @bseekins @chanthaboune @westcountymedia