The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
Our work is tracked on the Marketing Tasks Board on the WordPress organization’s GitHub. If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
You can be part of the #marketing channel on Slack. Join our next Weekly Marketing Chat at: Tuesday 15:00 UTC.
Diary dates
It is Day 8 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 8/20
Blog: Tell us about the strangest, most interesting, or otherwise noteable place you’ve done WordPress-related things. Post your response on a WordPress website and link it in the comments.
Develop: Test a WordPress Feature pluginFeature Plugin A plugin that was created with the intention of eventually being proposed for inclusion in WordPress Core. See Features as Plugins. like Performance Lab, Rollback Update Failure, or Plugin Dependencies. Leave feedback as an issue or make a pull request and link to it in the comments (or just let us know which one you tested.)
Design: Create a new color palette for WordPress. Share a screenshot or image of your palette wherever you like (website, social media, digitial art account, etc.), tag it #WP20, and post the link in the comments.
Photograph: Submit a photo from the year you started contributing to WordPress (or this year if you are starting now). Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments (or post it on social and link to that).
Contribute: Read about and share your input and ideas for upgrading the WordPress Showcase component of WP.org. Provide your feedback on the related Project post, the Marketing post, or on the GitHub issue and link to your feedback in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
It is Day 7 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!
Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.
Prompt 7/20
Blog: Describe your journey with WordPress using only emojis or GIFs. Post your response on a WordPress website (or social media) and link it in the comments.
Develop: Star or watch a WordPress GitHub repo you haven’t yet starred/watched. Share the link in the comments.
Design: Find a Wapuu you like from the Wapuu archive and download it, and share on social media. TagTag Tag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. it #WP20. Share a link to your post in the comments.
Photograph: Explore the WordPress Photo Directory and find a photo of flowers. Share a link to its Directory listing on your preferred social network and tag it #WP20.
Contribute: Find the nearest upcoming or past WordCamp or WordPress Meetup that you aren’t already subscribed to, and subscribe to their mailing list. Link to the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. or MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. in the comments.
Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.
If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.
Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.
Thank you to our note-taking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, send a message in the main Marketing slack channel and include Nalini (for her Slack ID write the ‘@’ sympbol followed by her name ‘Nalini’, no space).
Team notes from September 14, 2022 – props to @yashwardhanrana for drafting and to @nalininonstopnewsuk and @lmurillom for reviewing.
Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.
September 28, 2022 – GitHub #112 –
October 2, 2022 GitHub #116 – Adeeb Malik
October 9, 2022 GitHub #117 –
We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.
Update from @eidolonnight
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.
If you’re a member of the WordPress GitHub organization and have Two-Factor-Authentication disabled, please enable it on your GitHub account, as it will soon be required. You can enable it at: https://github.com/settings/security
Dan subbed in for WordPress 6.1 Marketing & Communications Lead, @jpantani, at the meeting for any 6.1 release updates.
Updates from @eidolonnight
Photos directory initiative (GitHub card 80) for World Photography Day. Please continue to submit your photos, and if you would like to share a story behind the photo they sent and the place it represents, reach out to @rmartinezduque.
Updates by @nalininonstopnewsuk
Our next Coffee break was held on Thursday 22 September 2022 at 18:30/ 6.30pm UTC facilitated by @laurlittle.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
No additional items shared during the open floor.
You can join the GitHub card #112 for next week’s meeting on September 28, 2022. The meeting will take place in this channel at 15:00 UTC.
Polyglots will be updating wptranslationday.org for the event for 2022. @eidolonnight confirmed they will use @TranslateWP on Twitter with updates and sharing some items on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social channels too.
(Updated by @nalininonstopnewsuk on 8 August 2022)
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
Props to @majaloncar and @webcommsat for drafting July 20, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.
We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!
Update via @nalininonstopnewsuk
The main Marketing Team task board on GitHub.
If you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams
Continuing from last week, there are some tasks to highlight:
Every week we review GitHub cards and help progress them. We also have a group of contributors available to help anyone get started with GitHub.I will be bringing cards that are awaiting updates to the meeting each week so we can help contributors share news and new contributors find how to update cards more easily. This week we have:
This is currently on the WCEU 2022 GitHub card. Feel free to add suggestions there this week and we can create a new list in the discussion forum when we close that card.
Update via: @bjmcsherry
Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.
Overall, we had another great week this past week and continued to trend above seasonal averages when looking at overall net-new followers as a primary statistic. In fact, we actually improved our net new followers by over 1.4K (1,455). This was an increase of 43% over the previous week. This is well above where we have historically been in for a non-release window. Many of our campaigns including the ‘Website Redesign’, ‘WP Diversity’, and the ‘WordPress 6.0’ campaigns scored high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:
Update via: @nalininonstopnewsuk
WordPress 6.0.1 is now available. You can help highlight all the new features and fixes in WordPress by retweeting the social media posts tagged with #WordPress.
Update via: @nalininonstopnewsuk
If you have a ticket for WordCamp US 2022 and plan to attend the marketing table at Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., please let us know by commenting on our github issue.
Update via: @lmurillom
Meetup Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.
Polyglots July 2022 newsletter has been published! It includes a reminder of the Polyglots coffee break taking place tomorrow 28 July, latest stats, WordPress.org profile updates and more. Please read and share!
Month in WordPress July 2022: The expected publication date for the July 2022 edition of The Month in WordPress is Friday, August 5, 2022.
If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to the GitHub card (Card 84).
#GrowYourWordPress: @jpantani has noticed that engagement seems to be a bit higher with this campaign when it’s linked to Community (WordCamps), so tying it to similar initiatives is something to keep in mind as we promote it. Additionally, engagement seems better when the nudges are less frequent.
We’ve had a total of 11 submissions, and there are already quite a few good testimonials.
Our bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress. Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
@santanainniss would like to propose for consideration that the Meeting Notes follow the same outline as the Meeting agendas.
@nalininonstopnewsuk confirmed that they should follow the same. There are some updates pending on the meeting notes information in the handbook. These need to be updated together with this reference to the meeting agendas.
If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.
After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.
Link to the start of the meeting on Marketing Slack to help with async contributions.
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there.
These are the notes from the last meeting on 6 July 2022, thank you @vimes1984 !
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.
We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list. This is a great opportunity for some of our new contributors. Lots of friendly faces to meet!
The main Marketing Team task board is available on GitHub. If you would like help using GitHub, please reply in the Slack thread. There is help available.
Updates via: @eidolonnight and @bjmcsherry
Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.
Overall, we continued to see good performances this week. Considering the 6.0 release is out and has been for weeks, we continue to see good engagement and dialogue with our followers.
We earned 825 new subscribers across all of our channels, with many of our campaigns including the ‘WordPress 6.0’ and ‘Photos Directory’ campaigns scoring high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:
Updates via @nalininonstopnewsuk
WordPress continuously evolves and there are lots of opportunities to get involved with this as it is an open-source software.
This maintenance release features 13 bug fixes in Core and 18 bug fixes for the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor. WordPress 6.0.1 is a short-cycle maintenance release. You can find a summary of the key updates in this release by reading the RC1 announcement.
Updates via: @eidolonnight
The Design team is kicking off a redesign of the WordPress.org homepage and download page. We have an opportunity on that post, and more in the future, to provide feedback about the content of those pages. Please give it a read and comment.
Updates via: @eidolonnight
With WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US approaching in September, it would be nice to start a list of who plans to attend. General admission tickets went on sale on June 30th and have already sold out. If you couldn’t get yours, the organizing team recommends checking the site periodically to see if any become available.
Julia is requesting that we submit our Table Lead(s), Table Onboarder, and Team Slack Rep by July 29 (@eidolonnight will complete the form for the marketing team). We have about 40 registrants expressing interest in Marketing for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., so any help here is very welcome. You’ll notice that the “Slack Rep” does not need to be at WCUS in-person.
If you got your ticket and plan to attend, especially for contributor day, please let us know in this thread! Also let us know if you’d like to volunteer for one of the roles above.
Updates via: @lmurillom
World Wide Web Day: The WP Briefing podcast is looking for 6-8 diverse contributors to be featured on WP Briefing Podcast for World Wide Web Day. Submit a nomination by this Friday 15 July at 11:00 PM UTC. Nominees will be contacted July 18-19.
MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.
#WordCamp: Based on the Discussion: Promoting WordCamps with the official WordPress social accounts post, Brett McSherry has volunteered as the point of contact for this forthcoming campaign. This is still an open discussion with ideas rolling in, and some offers to help with content too, so please give that a read when you have a chance.
Our next Coffee break will be on Thursday 14 July 2022 at 18:30/ 6.30pm UTC.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.
@eidolonnight asked the channel a question from the previous week: What does everyone think of the current team description in our welcome box and handbook? Add your thoughts to the Slack thread or comment directly in the corresponding GitHub card.
Additionally, he asked how everyone is getting along with the handbook, and whether anyone needs help connecting with tasks or projects. Please reply in the Slack thread, especially if you’re new to the team!
With the recent return of in-person events, the Marketing team has seen an increase in requests to promote the various milestones of these events as they are organized, especially WordCamps. This often means posting about the event with our various social media accounts.
Previously, the primary WordPress accounts were not used for event promotion. We have been able to put together a few posts for the recent WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe and WordCamp US, but I would like to open this process up for discussion and codify it for the future so we can do more. For this, I have these goals in mind:
While we do receive requests to promote a variety of events, there is an immediate need to support the return of in-person WordCamps. The audiences of the WordPress social accounts are global, which makes the larger events a natural fit, but the inclusion of more localized camps also demonstrates the diversity of our community. So the events that would be highlighted include:
Where available, sharing would be done via re-tweeting/re-sharing (platform dependent) of the content from the event’s accounts, written by the event organizers. Driving followers to these accounts encourages more local connections and promotes increasing diversity. This is also the most scalable approach, given that the official WordPress social accounts are shared spaces promoting releases, workshops, news, etc. Re-tweeting/re-sharing respects the work done by WordCamp organizers and maximizes visibility for the events both now and in the future.
In practice, this looks like the following examples:
As mentioned before, the WordPress social accounts are shared spaces. Posting every update, speaker announcement, and blog post would quickly become too much. Based on the requests so far, below are the milestones that would be shared for each of the flagship events (currently, WordCamp Asia, WordCamp Europe, and WordCamp US):
For local WordCamps, periodic posts would highlight upcoming events listed on WordCamp Central, likely a week before the event. Periodic postings would also show appreciation for WordCamp organizers across the globe.
I would like to gather feedback from everyone, especially those helping to organize WordCamps, on the points above. A few questions that come to mind are:
Once we’ve collected feedback, we can add this to the handbook as a resource for organizers and members of the Marketing team.
+make.wordpress.org/community/
#social-media #social #handbook #twitter #wordcamp #events
Thank you to @bjmcsherry, @angelasjin, and @chanthaboune for contributing to this post.
