Notes: WordPress global Marketing Team meeting, September 21, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live.
  • The agenda followed for the meeting on September 21, 2022. GitHub card for the week
  • The meeting was facilitated by Team Reps: @lmurillom, @nalininonstopnewsuk @eidolonnightGitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ overview in the week leading up to the meeting: @nalininonstopnewsuk and @lmurillom @eidolonnight
  • Meeting notes: @santanainniss
  • Notes Editor/Review: @nalininonstopnewsuk. Thanks to @webcommsat for the support on GitHub.
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account, and then you can add a comment to the relevant card.

2. Getting to know each other

  • Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate.
  • Social question of the week from @nalininonstopnewsuk: to celebrate creativity, what are your favorite two colors to put together? Read replies from the team on this Slack thread.

3. Notes and volunteer opportunities

Thank you to our note-taking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, send a message in the main Marketing slack channel and include Nalini (for her Slack ID write the ‘@’ sympbol followed by her name ‘Nalini’, no space).

Team notes from September 14, 2022 – props to @yashwardhanrana for drafting and to @nalininonstopnewsuk and @lmurillom for reviewing.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.

September 28, 2022 – GitHub #112 –
October 2, 2022 GitHub #116 – Adeeb Malik
October 9, 2022 GitHub #117 –

We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.

4. Marketing project and task updates

Update from @eidolonnight

The main Marketing Team task board is available in GitHubIf you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.

If you’re a member of the WordPress GitHub organization and have Two-Factor-Authentication disabled, please enable it on your GitHub account, as it will soon be required. You can enable it at: https://github.com/settings/security

  1. Five for the Future Email Template for Contributors (GitHub #18). Several contributors at WoordCamp US (WCUS) drafted this template. We just need to do some copy review and package these up. More templates are still welcome as well! If you would like to help, comment here and/or in the issue.
  2. Create plan for short-form video content on Tiktok (GitHub #114). Several contributors at WCUS put together some wonderful thoughts on the how this can be done. Let’s discuss next steps in the GitHub issue and put together some pilot content.
  3. We also had several ideas come in for the #WordPress, #WPPhotos, #LearnWP, #WPOpenverse, #GrowYourStoryWP, and #WordCamp campaigns during WCUS Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. I’ve updated the WordPress Social Media Amplification (GitHub #7).
  4. We have an open brainstorming doc from WCUS with several ideas. Call for contributors to review and create Github issues as needed.

4a. Social media update

  1. Social media amplification. Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there. This is a good first task for new contributors.
  2. Weekly social media stats reported by @bjmcsherry: We managed another strong week for our social campaigns, especially with our key net-new subscribers objective, hitting 1,380 followers as we continue to drive higher than expected weekly numbers from previous performances. In addition, many of our campaigns including the WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. follow-up and the Photo Directory campaign performed best. These scored high marks in some of our best examples throughout the week.
    • Here are a look at some of the overall performance numbers for the last week:
    • Impressions: 291,564
    • Engagements: 5,964
    • Link clicks: 1,318
    • Messages received: 40

4b. Updates on forthcoming WordPress releases and FSE

Dan subbed in for WordPress 6.1 Marketing & Communications Lead, @jpantani, at the meeting for any 6.1 release updates.

  • BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 ready for general/public testing on September 21, 2022
  • After Beta 1 ships, we will begin work on the About Page which will detail key features/updates that are included in 6.1. Follow along in this channel for more information.

4c. Contributor events update

Updates from @eidolonnight

  • WordCamp Asia contributor day awareness, February 17, 2023 – GitHub #108. Please can you add to the card if you intend to be at the contributor day and involved in the marketing table.
  • Just a reminder from last week. There is a Dzongkha language onboarding video in progress – this is now set for a month before WordCamp Asia 2023. @Ugyen is working on this. Please add to the GitHub #59 if you can assist him with the video work on this.

4d. Newsletters and series

  • Month in WordPress:  If you have any news or Make team updates that would be valuable and relevant for the September 2022 edition, please feel free to add them as a comment to GitHub #109 by Friday September 30, 2022.
  • WP Briefing@Santana.Inniss has shared a call for brainstorming for the Halloween Episode of the WP Briefing Podcast. Please leave your ideas in GitHub #113. Deadline: September 26, 2022
  • Annual WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Survey: The Community Team would like to conduct another outreach effort to encourage meetup organizers and members to complete the Annual WordPress Meetup Survey (available in 14 languages).

4e Campaigns

Photos directory initiative (GitHub card 80) for World Photography Day. Please continue to submit your photos, and if you would like to share a story behind the photo they sent and the place it represents, reach out to @rmartinezduque.

5.  Diary dates – upcoming events and meetings

Updates by @nalininonstopnewsuk

Our next Coffee break was held on Thursday 22 September 2022 at 18:30/ 6.30pm UTC facilitated by @laurlittle.

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

No additional items shared during the open floor.

Next meeting

You can join the GitHub card #112 for next week’s meeting on September 28, 2022. The meeting will take place in this channel at 15:00 UTC.

Post meeting

Polyglots will be updating wptranslationday.org for the event for 2022. @eidolonnight confirmed they will use @TranslateWP on Twitter with updates and sharing some items on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social channels too.

#marketing-team, #meeting-notes

Notes: Global Marketing Team Meeting, 27 July, 2022

(Updated by @nalininonstopnewsuk on 8 August 2022)

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and helping to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: wildlife stories in the news. View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Props to @majaloncar and @webcommsat for drafting July 20, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

GitHub links

Update via @nalininonstopnewsuk
The main Marketing Team task board on GitHub.

If you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams

Continuing from last week, there are some tasks to highlight:

  • Marketing Team descriptor in the Handbook – if you have any suggestions, please add them to GitHub card 87.
  • Does anyone have updates on any of the other cards highlighted from last week?

Every week we review GitHub cards and help progress them. We also have a group of contributors available to help anyone get started with GitHub.I will be bringing cards that are awaiting updates to the meeting each week so we can help contributors share news and new contributors find how to update cards more easily. This week we have:

  • For awareness, there are two exciting MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. surveys coming out soon. The information is on GitHub card 96. @mysweetcate will be including something in the next Meetup Newsletter and @rmartinezduque for Month in WordPress. We will add the links to the card too. Thank you to @Julia from the Community Team for highlighting these surveys this week.
  • Discussion: promoting mobile apps – card 93 – new. A summary from the slack thread will be added to this card later this week. So please have a look and add your ideas. Thank you @oglekler for starting this discussion off.
  • @eidolonnight and @rmartinezduque would update the Performance Team for social media updates. on WordPress.org and add their details to card 52 as an update and if not can close this card
  • reminder from a request opened up by @EidolonNight two months ago. There is an open call (GitHub card) for brainstorming ideas that can be used to help generate contributor interest in marketing for WordPress.

This is currently on the WCEU 2022 GitHub card. Feel free to add suggestions there this week and we can create a new list in the discussion forum when we close that card.

4a. Social Media

Update via: @bjmcsherry

Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

Overall, we had another great week this past week and continued to trend above seasonal averages when looking at overall net-new followers as a primary statistic. In fact, we actually improved our net new followers by over 1.4K (1,455). This was an increase of 43% over the previous week. This is well above where we have historically been in for a non-release window. Many of our campaigns including the ‘Website Redesign’, ‘WP Diversity’, and the ‘WordPress 6.0’ campaigns scored high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:

  • Impressions: 182,116
  • Engagements: 4,757
  • Link Clicks: 1,368
  • Messages received: 19

4b. Forthcoming WordPress releases & FSE

Update via: @nalininonstopnewsuk

Slack thread link

WordPress 6.0.1 is now available. You can help highlight all the new features and fixes in WordPress by retweeting the social media posts tagged with #WordPress.

4c. Contributor events updates

Update via: @nalininonstopnewsuk

Slack thread link

If you have a ticket for WordCamp US 2022 and plan to attend the marketing table at Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., please let us know by commenting on our github issue.

4d. Newsletters, campaigns and event updates

Update via: @lmurillom

Slack thread link

Meetup Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.

Polyglots July 2022 newsletter has been published! It includes a reminder of the Polyglots coffee break taking place tomorrow 28 July, latest stats, WordPress.org profile updates and more. Please read and share!

Month in WordPress July 2022: The expected publication date for the July 2022 edition of The Month in WordPress is Friday, August 5, 2022.
If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to the GitHub card (Card 84).

#GrowYourWordPress: @jpantani has noticed that engagement seems to be a bit higher with this campaign when it’s linked to Community (WordCamps), so tying it to similar initiatives is something to keep in mind as we promote it. Additionally, engagement seems better when the nudges are less frequent.
We’ve had a total of 11 submissions, and there are already quite a few good testimonials.

5. Diary dates – upcoming events and meetings

Our bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress. Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

@santanainniss would like to propose for consideration that the Meeting Notes follow the same outline as the Meeting agendas.
@nalininonstopnewsuk confirmed that they should follow the same. There are some updates pending on the meeting notes information in the handbook. These need to be updated together with this reference to the meeting agendas.

#marketing-team, #meeting-notes

Notes: Global Marketing Meeting, July 13, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Hello and welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack Thread.
  2. Social question of the week: “On 17 July, it is World Emoji Day, what is your favorite emoji and why?” View participants’ responses via this Slack thread.

3. Notetakers and coffee break facilitators – volunteer opportunities

These are the notes from the last meeting on 6 July 2022, thank you @vimes1984 !

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list. This is a great opportunity for some of our new contributors. Lots of friendly faces to meet!

4. Project updates

The main Marketing Team task board is available on GitHubIf you would like help using GitHub, please reply in the Slack thread. There is help available.

4a. Social media update

Updates via: @eidolonnight and @bjmcsherry

Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

Overall, we continued to see good performances this week. Considering the 6.0 release is out and has been for weeks, we continue to see good engagement and dialogue with our followers.
We earned 825 new subscribers across all of our channels, with many of our campaigns including the ‘WordPress 6.0’ and ‘Photos Directory’ campaigns scoring high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:

  • Impressions: 224,362
  • Engagements: 4,068
  • Link Clicks: 891
  • Messages received: 25

4b. Forthcoming WordPress releases

Updates via @nalininonstopnewsuk

Slack thread link

WordPress continuously evolves and there are lots of opportunities to get involved with this as it is an open-source software.

  • WordPress 6.0.1 is now available – this link gives you information on how you can download or update it too.

This maintenance release features 13 bug fixes in Core and 18 bug fixes for the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor. WordPress 6.0.1 is a short-cycle maintenance release. You can find a summary of the key updates in this release by reading the RC1 announcement.

  • The next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. will be version 6.1 planned for later in the year. It is currently estimated for October 25, 2022.

4c. WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Homepage and Download page redesign

Updates via: @eidolonnight

Slack thread link

The Design team is kicking off a redesign of the WordPress.org homepage and download page. We have an opportunity on that post, and more in the future, to provide feedback about the content of those pages. Please give it a read and comment.

4d. Contributor events update

Updates via: @eidolonnight

Slack thread link

With WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US approaching in September, it would be nice to start a list of who plans to attend. General admission tickets went on sale on June 30th and have already sold out. If you couldn’t get yours, the organizing team recommends checking the site periodically to see if any become available.

Julia is requesting that we submit our Table Lead(s), Table Onboarder, and Team Slack Rep by July 29 (@eidolonnight will complete the form for the marketing team). We have about 40 registrants expressing interest in Marketing for Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., so any help here is very welcome. You’ll notice that the “Slack Rep” does not need to be at WCUS in-person.

  • Table Leads: Table leads will be helping direct traffic – welcoming folks to the table and pointing them to various tables for projects or table onboarding. We recommend larger teams have at least two Table Leads.
  • Team Onboarder (Optional): Ideally, we would like to see each table have someone who will take responsibility for onboarding new contributors. While some teams might do this at the beginning of the day, new contributors might show up later.
  • Team Slack Rep (Optional): This person can be at WCUS in person or online remotely. They would be responsible for helping out folks in Slack by answering questions or helping folks who are participating remotely get started.

If you got your ticket and plan to attend, especially for contributor day, please let us know in this thread! Also let us know if you’d like to volunteer for one of the roles above.

4e. Newsletters, campaigns and event updates

Updates via: @lmurillom

Slack thread link

World Wide Web Day: The WP Briefing podcast is looking for 6-8 diverse contributors to be featured on WP Briefing Podcast for World Wide Web Day. Submit a nomination by this Friday 15 July at 11:00 PM UTC. Nominees will be contacted July 18-19.

MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.

#WordCamp: Based on the Discussion: Promoting WordCamps with the official WordPress social accounts post, Brett McSherry has volunteered as the point of contact for this forthcoming campaign. This is still an open discussion with ideas rolling in, and some offers to help with content too, so please give that a read when you have a chance.

5. Diary dates – upcoming events and meetings

Our next Coffee break will be on Thursday 14 July 2022 at 18:30/ 6.30pm UTC.

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

If you have an update on a task that is not mentioned above, please share. Anyone is able to add a comment to a GitHub task card – you just need a GitHub user ID.

@eidolonnight asked the channel a question from the previous week: What does everyone think of the current team description in our welcome box and handbook? Add your thoughts to the Slack thread or comment directly in the corresponding GitHub card.

Additionally, he asked how everyone is getting along with the handbook, and whether anyone needs help connecting with tasks or projects. Please reply in the Slack thread, especially if you’re new to the team!

Discussion: Promoting WordCamps with the official WordPress social accounts

With the recent return of in-person events, the Marketing team has seen an increase in requests to promote the various milestones of these events as they are organized, especially WordCamps. This often means posting about the event with our various social media accounts.

Previously, the primary WordPress accounts were not used for event promotion. We have been able to put together a few posts for the recent WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe and WordCamp US, but I would like to open this process up for discussion and codify it for the future so we can do more. For this, I have these goals in mind:

  • To regularly amplify and elevate the individual WordCamp social accounts where possible.
  • To provide an outline to event organizers of how, what, and when they can expect their updates/posts to be promoted.
  • To ensure the equitable promotion of all the wonderful things happening in the WordPress community while also maintaining an optimal publishing schedule for each social platform (each with its own recommended volume of posts per day).

What events will be promoted

While we do receive requests to promote a variety of events, there is an immediate need to support the return of in-person WordCamps. The audiences of the WordPress social accounts are global, which makes the larger events a natural fit, but the inclusion of more localized camps also demonstrates the diversity of our community. So the events that would be highlighted include:

What types of announcements would be shared

Where available, sharing would be done via re-tweeting/re-sharing (platform dependent) of the content from the event’s accounts, written by the event organizers. Driving followers to these accounts encourages more local connections and promotes increasing diversity. This is also the most scalable approach, given that the official WordPress social accounts are shared spaces promoting releases, workshops, news, etc. Re-tweeting/re-sharing respects the work done by WordCamp organizers and maximizes visibility for the events both now and in the future.

In practice, this looks like the following examples:

Equitable implementation thoughts

As mentioned before, the WordPress social accounts are shared spaces. Posting every update, speaker announcement, and blog post would quickly become too much. Based on the requests so far, below are the milestones that would be shared for each of the flagship events (currently, WordCamp Asia, WordCamp Europe, and WordCamp US):

For local WordCamps, periodic posts would highlight upcoming events listed on WordCamp Central, likely a week before the event. Periodic postings would also show appreciation for WordCamp organizers across the globe.

Feedback

I would like to gather feedback from everyone, especially those helping to organize WordCamps, on the points above. A few questions that come to mind are:

  • Are there any concerns with re-tweeting/re-sharing content from individual WordCamp accounts?
  • Are there any essential milestones missing from the list?
  • Are there any milestones that should be removed?

Once we’ve collected feedback, we can add this to the handbook as a resource for organizers and members of the Marketing team.

+make.wordpress.org/community/

#social-media #social #handbook #twitter #wordcamp #events

Thank you to @bjmcsherry, @angelasjin, and @chanthaboune for contributing to this post.