Notes: Global Marketing Team Meeting, 27 July, 2022

(Updated by @nalininonstopnewsuk on 8 August 2022)

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and helping to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: wildlife stories in the news. View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Props to @majaloncar and @webcommsat for drafting July 20, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break. Check out the GitHub card and add your name to the list!

4. Marketing project and task updates

GitHub links

Update via @nalininonstopnewsuk
The main Marketing Team task board on GitHub.

If you would like specific assistance on using GitHub, please reply in this thread. There is help available! You can also contribute to wiki information we are working on with other teams

Continuing from last week, there are some tasks to highlight:

  • Marketing Team descriptor in the Handbook – if you have any suggestions, please add them to GitHub card 87.
  • Does anyone have updates on any of the other cards highlighted from last week?

Every week we review GitHub cards and help progress them. We also have a group of contributors available to help anyone get started with GitHub.I will be bringing cards that are awaiting updates to the meeting each week so we can help contributors share news and new contributors find how to update cards more easily. This week we have:

  • For awareness, there are two exciting MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. surveys coming out soon. The information is on GitHub card 96. @mysweetcate will be including something in the next Meetup Newsletter and @rmartinezduque for Month in WordPress. We will add the links to the card too. Thank you to @Julia from the Community Team for highlighting these surveys this week.
  • Discussion: promoting mobile apps – card 93 – new. A summary from the slack thread will be added to this card later this week. So please have a look and add your ideas. Thank you @oglekler for starting this discussion off.
  • @eidolonnight and @rmartinezduque would update the Performance Team for social media updates. on WordPress.org and add their details to card 52 as an update and if not can close this card
  • reminder from a request opened up by @EidolonNight two months ago. There is an open call (GitHub card) for brainstorming ideas that can be used to help generate contributor interest in marketing for WordPress.

This is currently on the WCEU 2022 GitHub card. Feel free to add suggestions there this week and we can create a new list in the discussion forum when we close that card.

4a. Social Media

Update via: @bjmcsherry

Slack thread link

Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.

Overall, we had another great week this past week and continued to trend above seasonal averages when looking at overall net-new followers as a primary statistic. In fact, we actually improved our net new followers by over 1.4K (1,455). This was an increase of 43% over the previous week. This is well above where we have historically been in for a non-release window. Many of our campaigns including the ‘Website Redesign’, ‘WP Diversity’, and the ‘WordPress 6.0’ campaigns scored high marks in some of our best examples throughout the week.
Overall, the numbers for the week look like this:

  • Impressions: 182,116
  • Engagements: 4,757
  • Link Clicks: 1,368
  • Messages received: 19

4b. Forthcoming WordPress releases & FSE

Update via: @nalininonstopnewsuk

Slack thread link

WordPress 6.0.1 is now available. You can help highlight all the new features and fixes in WordPress by retweeting the social media posts tagged with #WordPress.

4c. Contributor events updates

Update via: @nalininonstopnewsuk

Slack thread link

If you have a ticket for WordCamp US 2022 and plan to attend the marketing table at Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., please let us know by commenting on our github issue.

4d. Newsletters, campaigns and event updates

Update via: @lmurillom

Slack thread link

Meetup Reactivation campaign: The Community Team is embarking on a global WordPress Meetup reactivation project – if you’re available to help by reaching out to meetup organizers in your region, please read the post, and complete this form! Please note this is for both in-person and online meetups.

Polyglots July 2022 newsletter has been published! It includes a reminder of the Polyglots coffee break taking place tomorrow 28 July, latest stats, WordPress.org profile updates and more. Please read and share!

Month in WordPress July 2022: The expected publication date for the July 2022 edition of The Month in WordPress is Friday, August 5, 2022.
If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to the GitHub card (Card 84).

#GrowYourWordPress: @jpantani has noticed that engagement seems to be a bit higher with this campaign when it’s linked to Community (WordCamps), so tying it to similar initiatives is something to keep in mind as we promote it. Additionally, engagement seems better when the nudges are less frequent.
We’ve had a total of 11 submissions, and there are already quite a few good testimonials.

5. Diary dates – upcoming events and meetings

Our bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress. Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

@santanainniss would like to propose for consideration that the Meeting Notes follow the same outline as the Meeting agendas.
@nalininonstopnewsuk confirmed that they should follow the same. There are some updates pending on the meeting notes information in the handbook. These need to be updated together with this reference to the meeting agendas.

#marketing-team, #meeting-notes

Notes: Global Marketing Meeting, April 27, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 

2. Getting to know the team and help to take part

  1. Meeting attendees: participants can be viewed in this Slack Thread
  2. Social question of the week: “What was the first art or creative hobby you had as a child, and do you still do that art form or creative hobby today?” View participants’ responses via this Slack thread.

3. Notes and volunteer opportunities

Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or adding your name to the weekly GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card.

We are always looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.  Check out the GitHub card and add your name to the list!

4. Project Updates

4a) GitHub links

 Updates via @nalininonstopnewsuk

Slack Thread Link

  • You can find our central GitHub repository and task board at this link: Marketing Tasks GitHub board.
  • If a post is published relating to a task, please add the published link and indicate if the task can be closed. Thanks.
  • Thank you to the contributors who are working on fixes / feedback on GitHub betaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. features we use and liaising with other teams on this.
  • If you would like specific assistance on using GitHub, please reply in this thread. We have contributors who have been providing small group and one to one support on this.
  • You can get involved with the next meeting planning on this GitHub card for the meeting on May 4 2022. This is now one combined location for preparation, links for the weekly meeting and items for that week.

4b) Documentation sprint

 Updates via @lmurillom

Slack Thread Link

4c) Forthcoming WordPress Releases and FSE

Updates via @nalininonstopnewsuk @webcommsat and @dansoschin

Slack Thread Link

WordPress 6.0 is the next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. and is expected on May 24, 2022

  • WordPress 6.0 Beta 3 was released and the next release will be RC1 on May 3, 2022. Lots of people coming to test including from marketing. For further details on upcoming WordPress 6.0 releases please visit WordPress 6.0 Development Cycle.
  • @dansoschin: The About Page which is part of the release package, will be more-or-less finalized in copy form and design form at the end of this week. Here is the working draft note – WordPress 6.0 About Page. The purpose of this file, as currently established, is to provide a brief update of what’s in the release and provide links to resources where you can find more information.
  • Status of Webfonts API for WordPress 6.0 Inclusion planned in the 6.0 release.
  • Test WordPress 6.0: @webcommsat is collecting information to share with documentation, training, and coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. on what extra information / steps would be useful for non-devs to take part in this kind of testing. Please share any feedback you have on the existing testing information and what info/ screenshots would be helpful with her (Slack: abhanonstopnewsuk) and @marybaum
  • @webcommsat: There is a lot of cross-team work going on for 6.0, including relating to documentation. If you are interested in writing end user documentation and Learn WP materials, please get in touch. There is joint working going on in this area and you are welcome to get involved.

4d) Newsletters, Campaigns and events updates

Slack Thread Link

Updates via @lmurillom

  • #GrowYourWP campaign – the GitHub card has an update from April 18 and a discussion on translating the campaign in the longer term. Thanks to @jpantani
  • Month in WordPress newsletter – @rmartinezduque will share an update later in the week. The next edition of Month in WordPress aims to be published next Thursday May 5, 2022. If anyone has any Make Team updates they would like to see featured regarding Month in WordPress, please feel free to add them to this GitHub card or share them in the Make Marketing Slack channel and pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @rmartinezduque for awareness by Tuesday May 3 2022. The draft will be added to the GitHub card and shared on this channel prior to publication.
  • The Polyglots Newsletter for April 2022 is out! Please read, share and sign up for their updates.

4e) WPDiversity items for awareness

Slack Thread Link

Updates via @nalininonstopnewsuk

  • WP Diversity APAC meetings to start from May 12, 2022. @jillbinder and @devinmaeztri asked to help spread the word about this exciting new development. Meetups and WordCamps looking for speakers can share in the diversity-speaker-support channel on the Making WordPress Slack the kind of topics being requested and dates, if available. The channel is to support a diverse roster of speakers at official WordPress events (meetups and WordCamps)
  • @santanainniss is starting as the contact person for social posts on WP Diversity

4f) Social media status

 Updates via @eidolonnight and @bjmcsherry

Slack Thread Link

5) Diary dates

Updates via @lmurillom

Slack Thread Link

6) Open Floor

Updates via @eidolonnight

Slack Thread Link

  • @rmartinezduque wanted to share a few updates regarding the promotion of the new Pinterest and Wolfram embeds in 5.9.
    • The HelpHub article on the new Pinterest embed blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. is now published.
    • Today and in the coming weeks we will be sharing a few posts about the Pinterest embeds in WordPress’ social platforms. Liking and sharing them will be a great way to help spread the word!
    • The HelpHub article on the Wolfram embed is on track but has not been published yet.

Next Marketing Meeting: Wednesday 4 May 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack. Add items or async updates to the GitHub card for next week.


#marketing-team, #meeting-notes

Notes: Global Marketing Team – 16 March 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to the Slack thread. This will help you join in the discussions and to get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

Link to the start of the meeting on Marketing Slack to help with async contributions.

1. Hello and Welcome

These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting for whatever reason please join the discussion threads after the meeting and send your updates there. 

2. Getting To Know Each Other

  1. Meeting attendees can be viewed via this Slack Thread with WordPress IDs
  2. Social question of the week: “What languages do you speak or are on your wish list to learn?” You can add your response and read what other participants shared via this Slack thread (link). 

3. Notes and Volunteer Opportunities

View the thread via this Slack link.

You can find a link to the notes from the last meeting at this link. Thank you @santanainniss.

Reyes Martínez volunteered to take notes for the 23 March 2022 Marketing meeting.

Notetakers for coming weeks – please volunteer to contribute to creating these notes where there is a call for note-takers during our meetings!

There was a call for volunteers for Coffee Break facilitators to help with the coffee breaks for the Team:

4. Projects and Task Updates

4a)  MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer Newsletter

Updates via @eidolonnight

View the thread on Slack 

The March Meetup Organizer Newsletter was emailed yesterday. That email had an open rate of 41.4% and a click rate of 5%, which is normal. We do see a regular outlier in these emails, that being any email mentioning new in-person meetup guidelines. These tend to have an open rate of 60-70%.

4b) Social Media Status

Updates via @eidolonnight

View the thread on Slack 

We continue to ask that new contributors help with WordPress.org Social Media Amplification. Given the newness of our social efforts on WordPress.org, liking, commenting, sharing, or otherwise engaging with content is the best way to help.

Process

We continue to scale up our social media efforts, and to iterate on processes in order to sustainably grow our audience. The following is our current list of campaigns, their hashtags, and their primary points of contact if you have questions or want to be involved.

4c) GithubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Updates and Links

Update from @nalininonstopnewsuk

View the thread via this Slack link. 

We are moving the discussion area to the main Marketing area on GitHub. We really need contributors help to test they can add comments to items there. We can then migrate current discussions and archive the old area.

This is where we will also be posting the meeting planning for the week ahead, so please do add a comment even if it is hello on this week’s meeting ticket so we know this works.

Discussion area

https://github.com/WordPress/Marketing-Team/discussions

6.0 release update summarized from the GitHub card updated by @webcommsat

A systems and GitHub meeting is being set up on documentation aimed at end users, and pulling together the various skills/ contributors on this from documentation, training, marketing.

More details will be shared soon following an update with training/ WP Learn on potential changes that could be made on existing GitHub use.

The aim is to use GitHub to share and track the areas relating to end users more easily between the teams, now that marketing, documentation and Learn WP are moving / have moved to GitHub. Testing is being developed on how this could be done using some of the new GitHub tools.

Thank you to @bph, @milana_cap and @webcommsat who are leading the Documentation aspects for 6.0. They will share an update on this at a future meeting, and be chatting more with @dansoschin, @marybaum, @annezazu, and others too.

4d) Polyglots/ WordPress Translation Day videos

Update via: @nalininonstopnewsuk

View the thread via this Slack link.

  • Polyglot Newsletter – we are working with Polyglots on the March newsletter. Thanks to @meher, @Adeeb Malik and @webcommsat who are working on video.
  • Translation Day interviews: captioning. Thank you to @Adeeb Malik and @lmurillom who have worked on captions. There are still more captions needed and to get videos ready for WordPress.tv. Volunteers needed.
  • Image and video editing volunteers welcome.

https://github.com/WordPress/Marketing-Team/discussions/18

  • Note re. Slack and Make WordPress onboarding videos.

There is currently an issue as the Make WordPress screens have changed slightly from the original videos. This is being looked into. Due to the world situation, we will need some additional volunteers to help with updating / synchronizing the new versions, and supporting the polyglots with this. The skills needed for this are mainly video editing.

If video and photo editing is something you enjoy, these are good and fun ways to get involved.

@femkreations has offered to help with images in the future.

4e) WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe 2022 (WCEU) Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. and Community Booth

View the thread via this Slack link.

We are still looking for team members who will be attending WordCamp Europe, who may be interested in volunteering for a Marketing team contributor day table and/or the community booth.

@dansoschin updated the team is looking for a contributor for some time during the two-day conference part of event (not the contributor day part) to staff a booth to share how to get involved in marketing.

5) Diary Dates – Upcoming Events and Meetings

View the thread via this Slack link.

  • Our next Coffee break will be: Thursday, 24 March 2022 at 6.30pm UTC
    • This bi-weekly social hour is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
    • Check out the Google Calendar with meetings, collaborations and social activities  
      • If you are using Microsoft Outlook, follow this guide to embed Team’s Calendar on your own.

6) Open Floor

View the conversation via this Slack link.

  • No new discussion topics brought to the table during the meeting.          

Next Marketing Meeting: Wednesday 23 March 2022, 15:00 UTC #marketing-team #meeting-notes

#marketing-team, #meeting-notes, #wptranslationday