The WordPress Marketing Team markets WordPress and its community to the wider world.
Our work is tracked on the GitHub Marketing Task Board under the WordPress organization. If you are looking for a card you think should be transferred from the old repos, check the previous repositories and then let the team know the link.
If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
Updates are also published in our weekly agendas and meeting notes.
If you need accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We are keen to try and help promote inclusion and diversity in the team.
The global marketing team meeting is every Wednesday at 15:00 UTC.
Wednesday 5 September 2022, 15:00 UTC – Global Marketing Team meeting in the #marketing channel of the Make WordPress Slack.
Agenda. GitHub card #111.
Thursday 6 October 2022, 18:30 UTC – Coffee Break.
The link will be posted in the Marketing channel before the event.
The team has a Google Calendar that lists meetings, collaborations and social activities. If you are using Microsoft Outlook, you can follow this guide to embed Team’s Calendar in your own calendar.
Month in WordPress Newsletter – Deadline to input/ review content is the 10th of each month
Meetup Organizer Newsletter – Deadline to input/ review content is the 10th of each month
Polyglot Newsletter – Deadline to input/ review content is the 10th of each month
If you would like to help with updating this post on a regular basis, please let us know on its GitHub card.
This Case Study is published by the Make WordPress Marketing Team. Provided by XWP, a WordPress-focused engineering firm.
Rolling Stone is an exceptionally well-loved brand with millions of readers. When Penske Media Corporation (PMC) made a strategic investment in the property, they worked with XWP in 2018 to migrate the site to WordPress while refreshing the brand’s website design.
The challenges for the project included the need to move hundreds of thousands of articles while simultaneously executing a brand new design. Penske needed to trust that the transition was seamless for both readers and the editorial teams alike.
“From the start, we knew that this project would be a significant undertaking due to the vast amount of historical archive data, dating back to the 1960’s, and the brand’s massive fanbase. We approached this project with the necessary care and foresight to ensure a smooth migrationMigration Moving the code, database and media files for a website site from one server to another. Most typically done when changing hosting companies. and an end product that is built on solid technical grounding.”
Matt Geri | WordPress Architect, XWP
Rollingstone.com was transitioning from a Content Management System (CMS) that lacked modern editorial features to enable their writers. Additionally, the prior system was missing many of development efficiencies needed to scale the platform to the next stage of growth for their brand. WordPress was quickly identified as the ideal solution because of the ability to create a great experience for content creators while also providing an enterprise-grade coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. platform to make further development more efficient with the goal of maximizing ad revenue.
The migration to WordPress faced a few unique challenges. With over 250,000 articles in the backlog and millions of image and media attachments, this migration was also coupled with a full redesign of the website. New plans for editorial features to improve the publishing experience were also introduced as well as an integration with Penske’s existing WordPress website. The obstacles involved ensuring the migration accounted for the functional requirements while also delivering the brand new, high profile refresh of the brand’s online experience.
XWP leveraged Google Cloud Platform to build a highly-scalable import process that handled the transformation of data and images into a WordPress compatible structure without any data loss. This migration process, as is the case with any large migration, was successful because of the time spent on architecting, building, and testing. When the time came to push the migrate button, it ran correctly and efficiently.
With performance, stability and security being the top priorities, code quality was a major priority to set the team up for success in the future. Custom plugins and themes give WordPress its competitive edge. Combined with WordPress VIP as the host, this set the site up for success at launch. XWP used Tide and custom code sniffssniff A module for PHP Code Sniffer that analyzes code for a specific problem. Multiple stiffs are combined to create a PHPCS standard. The term is named because it detects code smells, similar to how a dog would "sniff" out food. to ensure the plugins and themes met WordPress VIP’s coding standards without issue.
Rolling Stone regularly breaks down the music, film, and TV industry into list-style articles with a unique layout and design, giving readers a high-level view on a particular topic. The editorial needed an interface that would easily facilitate the production. Working with the editorial team to identify the UXUX UX is an acronym for User Experience - the way the user uses the UI. Think ‘what they are doing’ and less about how they do it. requirements, XWP was able to do the following:
Additionally, some of these list-style articles can contain 100’s of items, so implementing a custom pagination solution helped the end reader easily navigate through longer lists.
“This was one of our smoothest and most successful launches to date. Everyone who reviewed the site – both before and after launch – commented on the exceptional quality. This was down to an incredible effort led by you all, with a focus and dedication that was a joy to be involved in.”
Nicola Catton | Senior Project Director, PMC
By project completion, Rolling Stone had successfully moved decades worth of digital content from their former system over to WordPress and was able to launch the new online expression of their beloved brand with complete confidence. Launch day proved that the focus on code quality and Quality Assurance paid off, with a public release without any hiccups. The business is now positioned to build on its strong historical foundation and move forward into the next phase of growth.
With the recent return of in-person events, the Marketing team has seen an increase in requests to promote the various milestones of these events as they are organized, especially WordCamps. This often means posting about the event with our various social media accounts.
Previously, the primary WordPress accounts were not used for event promotion. We have been able to put together a few posts for the recent WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe and WordCamp US, but I would like to open this process up for discussion and codify it for the future so we can do more. For this, I have these goals in mind:
While we do receive requests to promote a variety of events, there is an immediate need to support the return of in-person WordCamps. The audiences of the WordPress social accounts are global, which makes the larger events a natural fit, but the inclusion of more localized camps also demonstrates the diversity of our community. So the events that would be highlighted include:
Where available, sharing would be done via re-tweeting/re-sharing (platform dependent) of the content from the event’s accounts, written by the event organizers. Driving followers to these accounts encourages more local connections and promotes increasing diversity. This is also the most scalable approach, given that the official WordPress social accounts are shared spaces promoting releases, workshops, news, etc. Re-tweeting/re-sharing respects the work done by WordCamp organizers and maximizes visibility for the events both now and in the future.
In practice, this looks like the following examples:
As mentioned before, the WordPress social accounts are shared spaces. Posting every update, speaker announcement, and blog post would quickly become too much. Based on the requests so far, below are the milestones that would be shared for each of the flagship events (currently, WordCamp Asia, WordCamp Europe, and WordCamp US):
For local WordCamps, periodic posts would highlight upcoming events listed on WordCamp Central, likely a week before the event. Periodic postings would also show appreciation for WordCamp organizers across the globe.
I would like to gather feedback from everyone, especially those helping to organize WordCamps, on the points above. A few questions that come to mind are:
Once we’ve collected feedback, we can add this to the handbook as a resource for organizers and members of the Marketing team.
+make.wordpress.org/community/
#social-media #social #handbook #twitter #wordcamp #events
Thank you to @bjmcsherry, @angelasjin, and @chanthaboune for contributing to this post.
This images shows the consumable PDF handout for to help with onboarding for Contributor Days.
Contributor Days are awesome. People are excited. Sometimes, though, the excitement is tempered by mild to moderate frustration with getting set up on all of the tools.
With feedback from our team and others, we decided to take some initiative and create a Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. onboarding guide in an easy to read PDF format.
Please feel free to download, email, print (responsibly), etc.
A WordPress Case Study, submitted by Moove Agency, a WordPress web design agency & WordPress company from London.
The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Its previous content management system (CMS) provider had stopped offering web-development services, which had a knock-on effect on the digital marketing initiatives planned.
Qube Global Software was looking to create a better experience for its audience, increase leads, strengthen its brand, and ultimately improve their search engine rankings. Moove Agency took this project on and used WordPress to meet the goals Qube was looking to accomplish.
This was a large project, with a pretty elaborate list of requirements which included being mobile responsive and SEO friendly by design. To ensure their marketing efforts could continue with minimal effort and frustration, Qube wanted a user-friendly system that allowed for user and role management as well. To keep track of marketing goals, the project needed a simpler way to track conversion and to incorporate modern tools for insight, alongside an easy way for sharing of posts on social media.
Based on their experience with the previous CMS, choosing a popular and well-supported CMS that could grow and do everything required was of utmost importance when Qube Global Software commissioned its new website.
Moving from six to eight new websites could be a potential SEO disaster which Qube wanted to avoid. Moove Agency had a team of experienced developers who devised a detailed plan for implementation of thousands of redirects, speeding up the process with a set of custom-developed scripts.
A challenge with WordPress MultisiteMultisite Multisite is a WordPress feature which allows users to create a network of sites on a single WordPress installation. Available since WordPress version 3.0, Multisite is a continuation of WPMU or WordPress Multiuser project. WordPress MultiUser project was discontinued and its features were included into WordPress core.https://codex.wordpress.org/Create_A_Network. is that its default setting does not support an easy content workflow. The same page cannot be easily pushed to the other sites and then edited from one place.
WordPress Multisite was used to create just one master WordPress theme which was then multiplied seven times for local sites around the world. Search engines are a key channel in Qube Global Software’s international digital marketing strategy, which is why regional sites needed to be managed effectively and locally. WordPress Multisite made for a fantastic low-cost yet scalable solution for this project. Some extra development by Moove Agency enabled the client to manage all of its content from the global site and then push it into the regional sites.
Qube Global Software also wanted freedom and flexibility in building and maintaining the websites. Using Page Builder, they could do it all themselves. Template building, pages with two-column text, white paper download widgets, calls to action, and so much more.
Also, the marketing team members needed to be able to create new landing pages themselves, without having to rely on a web designer. Using the WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Gravity Forms, they can easily create custom forms anywhere on the website, easily. As enquiries are so important for business, this was an awesome feature made possible through using WordPress.
Whilst the regional websites were being built, several tools were implemented to make tracking and reporting easy. Google Analytics and conversion tracking were set up, as were AdWords conversion tracking, social share tracking, and other tools for monthly reporting.
Combining the data these tools offer makes for some pretty great results:
And best of all: a fantastic ongoing relationship between Moove Agency and its client, Qube Global Software. WordPress, WordPress Multisite, and its available plugins made it possible to create several awesome sites from one master theme. Choosing these tools was key in a successful and sustainable project, enabling teams to easily maintain their own websites.
Reading this post on a website other than Make WordPress Marketing? You can contact us on the #marketing SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel or by commenting directly via this link to the Make WordPress Marketing blog. Adding comments on other sites or readers may not reach us.
These notes summarize the Global Marketing Team’s weekly meeting and focus on high-level actions and outcomes. To facilitate asynchronous participation and time zone inclusion, meeting notes are posted approximately 48 hours later to allow participation via the #marketing Slack channel threads. To contribute, please comment directly to this post or revisit the linked threads below.
If you have any additions, please comment below.
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
Link to the start of the meeting on Marketing Slack to help with async contributions.
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
Notetakers for coming weeks – join our group of contributors taking part in producing notes and updates by volunteering when you see a call for note-takers during our meetings!
We have a few today! These are the outlined updates:
Updates via @anjanavasan
Updates via @eidolonnight
Updates via @dansoschin
Updates via @nalininonstopnewsuk
Updates via @lmurillom
Updates via @eidolonnight
Updates via @nalininonstopnewsuk
Updates via @eidolonnight
7) Open Floor
Next Marketing Meeting: Wednesday 23rd February, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.
Big Ideas generate more big ideas!
It’s been a moment since we’ve run a campaign like #ILoveWP and #IContribute, so as the days lengthen on the top half of the planet it seemed like a good time for growth and regeneration. With that in mind, I’ve been thinking about fresh ways on how the Marketing team can connect and engage with the WordPress community in hopes of embarking on a multi-faceted marketing effort with all of you to inspire, enrich, and interact with our audiences.
In the 2021 State of the Word, Matt asked us “how has WordPress helped grow your story?” So as the CMS of choice driving 43% of the web, we know WordPress enables thousands to pursue their passions, from creating a hobby blog and building up small businesses, to powering e-commerce stores and large enterprise sites. With WordPress touching so many lives it seemed natural to ask again.
Welcome to the Grow Your Story initiative!
To build on that, I’d like to go on an inspirational journey with you driven by our purpose: to democratize publishing for all. This will hopefully complement the excellent, in-depth work of HeroPress by providing additional opportunities for those willing to share their stories in perhaps just a few hundred characters.
We would love to explore with you the endless possibilities of ways people have published thanks to the platform and also invite new users to contribute or adopt WordPress because everyone has a story to tell — whether through building a site or contributing to the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project itself — and every story is unique, remarkable, and meaningful.
Let’s spread the word with folks from across the community to ask them to share their experiences with WordPress. Please share this post across social media and help in these efforts. Together, hopefully, the small pieces of our shared experiences will help us to bring more people in to learn the full WordPress story.
So we want to hear from you! How has WordPress impacted your life? How has WordPress helped you grow your business, store, or blog? Please share with us the difference that WordPress has made in your life.
We welcome all stories and want to amplify your incredible journey, and help you continue to “grow your story.” #GrowYourStoryWP
Huge props to the people who helped make this post possible from ideation to launch: @anjanavasan, @rmartinezduque, @lmurillom, @eidolonnight, @topher1kenobe, @cbringmann, and @chanthaboune. This wouldn’t be possible without your help!
For any additional information please contact Jonathan Pantani on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.: @jpantani
Join the team at 15:00 UTC in the Marketing channel on the Make WordPress Slack. Async contribution is welcome too.
If you have any additions in mind, please comment below.
