Contribute to marketing at WCEU

Could you help spread the word about WordPress and our amazing community? Join the Marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor Day on 20 June 2019. You can also work on the many different tasks in the Contributing Area during the main conference days, 21 and 22 June.

WordCamp Europe Contribution Day 2019

In the Marketing Team, we work on research, blog posts, case studies, videos and a variety of other useful content. We have lots of exciting projects planned for this year’s event in June and are looking forward to meeting all the contributors who have booked.

Join the marketing contributors

The team focuses on marketing WordPress and its community to the wider world and internally to other teams within the project. You can get involved in both one-off or longer term tasks highlighting the amazing aspects of this global, open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. platform and its vibrant community.

We will be bringing a selection of these projects to WordCamp Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., which is one of the biggest WordPress contribution events on the planet. Here are just some of the ways you can get involved.

  • Subtitling or translating WordCamp talks which promote the community or features of the WordPress platform
  • Helping develop the outreach process for gathering case studies of the amazing websites built with WordPress
  • If you enjoy filming and have equipment for that, you can work with our reporting team and WordCamp Europe communications to document the great event that is Contributor Day
  • And there’s so much more! So come join the marketing table, where you will be able to work on something individually or with others

How can you prepare?

Equipment

You will not need fancy hardware to join the marketing table at WCEU. For most projects, all you will need is a laptop and a charger.

If you would like to help with filming video interviews, please bring audio and video equipment and a tripod, if you have them. If you want to work on subtitling videos or just need to focus a bit more, you may want to bring headphones.

Online tools

We use several online tools to work together with WordPressers across the world. If you do not have an existing account, you can save some time by setting up in advance.  

Self study

If you would like to know a bit more about the team or familiarize yourself with content creation guidelines, you can find more in the Marketing Team Handbook.

If you would like to learn how we use Trello, discover more at our First Time Here Trello Board, which works like a tutorial.

What we will be working on

There are several projects you can choose to work on during WCEU’s Contributor Day. Just come along to the marketing table and we will help you pick a task or join one of the sub groups.

Showcase Case studies

The WordPress.org Showcase consists of case studies demonstrating a range of great web solutions made with WordPress. We are in the process of redesigning this area of the website, and there’s lots of tasks available. We have a number of case studies ready to be written or adapted to the new format. We’re also looking to create an outreach plan or program to gather new case studies.

Video campaign

WordPress.tv holds thousands of great videos that we would like to use in marketing. To do so, we need to know which videos can be used for what. Also, these videos need subtitling (and you can help!)

So if you would like to help by reviewing videos to see whether they can be used for marketing, subtitle them, or even translate while subtitling them, we want to hear from you. We have videos selected in a number of different languages and this list is growing every week! You don’t need video experience to help with this task, but headphones will be useful to listen to the recordings.

We also have some great tools and videos to show you how easy subtitling can be.

Profiles of WordPress contributors

Working with the awesome WordCamp Europe community and communications teams, we will be continuing our interview series. The wonderful community profiles encourage new joiners, promote diversity and inclusion, and help make connections. They can show people outside the community how open source works and how they can join in.

Our interviews and write-ups can be in written, audio or video form. Help us tell the story of the project and its people.

Document contributor events

We enjoy sharing news and examples from contributor events. WordCamp Europe’s event with more than 500 attendees is an impressive example of what the community does and what it can achieve. Watch this video of contributor day at WordCamp Europe 2018 .

Covering the highlights of the event is an easy task for those getting started or who have journalistic or filmmaking backgrounds. We want to help capture some of the stories about what happens during the day, what teams are working on, and the experiences of attendees. If you enjoy filming and editing videos, this could be a great way to contribute. We will not have equipment for video or audio available, but you would be welcome to bring items you want to use.

Here are a few interviews from our series working with WordCamps:

Improving how we encourage new members

We are constantly trying to improve our induction and onboarding process to help those new to the team. We are interested in suggestions from those new to the community as well as those joining from other Make WordPress teams. We want to continue to make contributing to the marketing team easier and an enjoyable experience. If you can’t join the team at this year’s WordCamp Europe, come along to one of our weekly meetings on Slack.

Read our feature on why you should consider becoming a contributor and hear from a number of others on their journey with WordPress.

Thanks to @siobhanseija and @yvettesonneveld for their contributions to this post and for leading the team at WCEU’s 2019 Contribution Day, and to @abhanonstopnewsuk for her work on the contributor series. Thanks to @harryjackson1221 for his work on the case studies and showcase. We would also like to thank the WordCamp Europe community and communications team for working with us on a number of contributor promotion items during the last year.

#contributing, #contributor-day, #wceu

Why Contributing to WordPress Benefits Everyone!

WordPress is a content management system built around the culture of giving. Developers, translators, marketers, designers, and many others contribute their skills and expertise to the world-wide WordPress open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. project.

This widely popular platform helps millions of people across the world create websites and digital services. You can join in and contribute your time and skills like so many others, and bring benefits to you and your work too! Discover why you should become a contributor and join the international WordPress family sharing their experiences in this post.

What Is Contributing to WordPress?

There are two aspects of WordPress: WordPress.org and WordPress.com. The global open source project is WordPress.org, which everyone around the world can join in to help build, maintain and grow the platform and its digital opportunities.

The project thrives on the skills of developers, marketers, designers, translators, and many more roles. You will be able to find tasks and groups to join, developments to help plan, and be able to work with others to innovate. And while you contribute, you can benefit and learn too! Together with others, you can make the product that you use better, and network with talented and inspiring people.

Interested in joining in? Discover how you can get involved with WordPress. Read on for some personal stories about contributing to WordPress!

Who Can Contribute to WordPress?

Anyone who has knowledge about any aspect of WordPress can contribute! From full-stack developers to JavaScriptJavaScript JavaScript or JS is an object-oriented computer programming language commonly used to create interactive effects within web browsers. WordPress makes extensive use of JS for a better user experience. While PHP is executed on the server, JS executes within a user’s browser. https://www.javascript.com/. users, from experienced web designers to beginner graphic designers, and from marketers to community activists. They all come together to be part of an international learning, sharing, and Open Source community.

Every year, in cities across the world, thousands of people gather for one- to three-day events dedicated to the WordPress global project. These events are known as WordCamps. They are organized by the local WordPress communities and often attended by an international audience. People come together to contribute, talk and share at these events, held throughout the year. WordCamps often include a Contributor session or a whole day dedicated to both the new or long-term contributor.

Volunteers on stage at WordCamp Europe

The 170-member volunteer team assisted organizers
to coordinate the 3,000 attendees WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe
(Photo courtesy of Ivan Gatic)

What Experience Will Contributing to WordPress Give You?

Contributor events last from a few hours to a full day, and can stand alone or be part of a WordCamp schedule. The best way to discover contributing is by attending one of these events or joining one of the Make WordPress teams and try it for yourself. If you are thinking about contributing, let these stories enthuse you! We’ve asked some WordPress contributors about their contributing experiences.

Giving Back to WordPress

Maziar Firuzmand, of ArtBees, said: “I was really happy with my first experience helping WordPress at WordCamp Europe in 2018, where I picked the marketing table to contribute. WordPress gave me a chance to start a business which has grown year by year, and I wanted to give back to the project with some of my time. Since then, wherever possible I have joined the contribution days at events and work with others to contribute to the marketing team.”

He added: “I have seen many people, who have different levels of engagement with using WordPress, enthusiastically come and take part in the Make WordPress teams. Many of them have full-time jobs but they are still keen to spend part of their free time contributing to WordPress.”

Maziar echoed the feedback from others attending events saying: “Contributor days are full of people who collaborate on getting things done for a software platform they like. This is accompanied with a lot of fun, chit-chat, snacks and opportunity to try different areas. WordCamp Milan was a great example of this atmosphere. You could see people organized in different teams working in harmony.”

Contributor day at WordCamp Milano 2018
Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. at WordCamp Milano 2018
(Photo courtesy of WordCamp Milano)

From Students to Experienced Professionals

Siobhan Cunningham, of Yoast, attended WordCamp Nijmegen 2018, in the Netherlands: “I had been to a few contributor days before so I was looking forward to seeing my marketing friends from different countries again, and getting more things done together! It was amazing to see a few of my Yoast colleagues, who were first-time WordCampers, really enjoying the experience too. At the Contributor event, like others, they were able to explore what team to join. Soon enough, everyone found their place. Translating, coding, planning community events, there was something to do for everyone.

Two of our interns joined the design team and had a blast! They were really enthusiastic about the people they met, the things they had learned in just one day, and especially at being able to contribute already, as students. They felt more people should know about contributing at any phase of their career.”

What Do You Get in Return for Contributing?

WordPress is driven by a commitment to open source, inclusiveness, giving and diversity. There are a lot of reasons people choose to become an active contributor. Find out how you’ll benefit from contributing to WordPress as well.

Firstly, the teams that makeup what is known as Make WordPress, have ways to thanks and recognize contributions.

Contribution Badges on Your WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Profile

For the contribution you make to a WordPress team, you will be awarded a contributor badge which will appear on your WordPress.org profile page. This is peer-recognition from a globally known software project which powers more than 30% of websites across the world.

The marketing badge for Make WordPress

Scott Jones, of Illustrate Digital, said: “I thought for a long time that I would have little to contribute to WordPress, until I stepped up at WordCamp US and realized I could make a difference. To top it off, I got to meet some amazing people and make some great new friends.”

He added: “Ever since then I’ve been displaying my ‘I Make.WordPress.org’ sticker with pride.”

Networking With Others in Your Field of Interest

Three contributors working on computers at Contributor Day, WordCamp Europe
Contributors working at WordCamp Europe 2018
(Photo courtesy of Mark Smallman)

The WordPress community gives you an opportunity to meet many developers, designers, marketers, and writers from across the globe. Through contributing at a WordCamp event you can get to know and share with many amazing people, networking and learning alongside them. You can also develop your skills and contribute to improving the usability and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) of WordPress.

Access to Potential Collaborators

Piccia Neri, who since joining the community has become a MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. and WordCamp speaker in Spain and many other countries, said: “Contributing to the WordPress community has quite literally changed my life. When I moved to a new country, and a new city where I didn’t know anyone, volunteering with my local WordPress MeetUp gave me an instant circle of close friends, colleagues, and allies.”

She added: “Contributing also gives you access to potential collaborators, staff or contractors to work with on projects. WordCamps frequently have informal job boards showcasing the opportunities currently available in the WordPress ecosystem.

“During the course of three years, I have effortlessly created deep connections, friendships, and joint ventures across the globe. Thank you, WordPress.”

Endless Opportunities for Learning While You Work

Attendees of Delhi WordPress group listening to presenters
Delhi WordPress Meetup with Dhaka WordPress organizers
(Photo courtesy of Delhi WordPress Meetup)

Not many jobs give you the option of learning for free while you are working. In contributing you work with developers, designers and others specializing in different areas. You have the opportunity to learn more about good practices in your area of work, and of course, to take them back to your own company or team. If you’re contributing to a WordCamp Contribution session or helping one of the Make WordPress teams remotely, you have this opportunity for free.

Meeting the Most Amazing People

Maria Aragón, from ACOCO Web, said: “I volunteered to help at my first WordCamp in Soltau, Germany, when I was still very new to the community and to contributing. It gave me the chance to meet people who had been contributing for years. It was great! The amount of value, knowledge and great tips that you can learn during a WordCamp and a Contributor Event, has no parallel. I’ve been a volunteer for many different events in my life, and the WordPress community is by far one of the most talented and generous communities I’ve had the pleasure to be part of.

“Most of the people who contribute to WordPress are driven by a desire to give and to help others. This brings together really amazing people. The kind of people we all want to hang around with! And as a contributor, you get to know many of them. Being part of a group like this is always a lot of fun, it fills you with energy, and personally, it makes me very happy.”

Taking Part in Collaborative Working

Some of the Contributor Day tables, filled with volunteers improving WordPress, at WordCamp Europe 2018
Contributor Day at WordCamp Europe 2018
(Photo courtesy of Val Vesa for WordCamp Europe 2018)

If you are running or involved in a remote tech business of any kind, being a WordPress contributor can be a great opportunity for you to learn and execute remote collective working practices in action, for free. You can learn more about what it takes to participate, organize or run different teams across a range of areas as well as lead, collaborate and facilitate workflow.

As WordPress is a global project, being involved in its community promotes cross-cultural harmony and understanding.

Improve Team Working Skills

Naoto Egusa, from Japan, has attended Contributor Days across the world, said: “Through the WordPress community, I have been able to advance my skills and knowledge of how to work in broader teams, particularly across time zones and cultures. It has helped in maintaining my skills during my break from work, and given me new opportunities.

“Patience, understanding, and collaboration are something we often need to practice. The WordPress community can give you great strength in learning how to work with others from countries and cultures which are not the same as your own. This itself fosters new ideas and advances.”

Ready to Contribute to WordPress?

There is no set requirement for how much time you should put into contributing to single or multiple teams. It can range from a couple of hours in a single contributor session to a weekly commitment. It can also vary at different stages of your life and career.

The two main ways to get involved are through a WordCamp contribution session or by choosing a Make WordPress team to work with remotely.

You can discover more about the teams through the Make WordPress pages on WordPress.org. All you need to do is find a team, or teams, in which you are interested. It is easy to get started. Each team has its own tools and workflow process. You can also approach team representatives and deputies who help coordinate tasks and workflow and ensure people are welcomed. They will be pleased to provide support.

What Can You Do Next?

Becoming a contributor can help you make the most of your career regardless of which area and level you are currently working. WordPress gives you the perks of a perfect job, such as reputation, learning, networking and co-working opportunities, without having to move from your existing job and at a time which suits you.

It is not only people who run businesses and careers around WordPress that can benefit from contributing to it. Everyone who specializes in an area related to technology and wants to support Open Source platforms and community-based software, can gain significantly from contributing to the WordPress community.

Your journey can start today, visit make.wordpress.org and find out how you would like to take part.

Read More!

If you would like to learn more about the WordPress community and how people around the world use WordPress, here are some useful resources.

Acknowledgments

Thanks to @abhanonstopnewsuk and @antialiasfactory for developing and writing this feature, and to all those who contributed or were interviewed. Images courtesy of photographers at WordCamps Europe and Milan, and WordPress Delhi. Thanks to @siobhanseija, @maedahbatool, and @michelleames for their contributions.

Thanks to @webcommsat, @danmaby, and @Rubio for producing the video interview with Gary Jones at WordCamp London. This is part of a series of contributor interviews to be featured by the Make WordPress marketing team.

#contributing, #contributor-day

These videos need subtitling — And you can help!

By subtitling some of the videos on WordPress.tv, you can contribute to the WordPress Project. Help us extend the reach of this amazing library of resources on WordPress.tv. The talks are well worth it!

Thousands of useful and fascinating videos can be found at WordPress.tv from the range of talks held at WordCamps and other WordPress-related events. Think of meetups, interviews, testimonials, WordPress Translation Days, and so on. Did you know that there are close to 10,000 videos on WordPress.tv? That’s a serious archive right there. Started in January 2009, we’ve come a long way.

You can choose from an online collection of interesting presentations and interviews filmed across the world. Through these free to access videos, you can share in the experience of WordCamps and other WordPress-related events. By subtitling some of the videos, you can contribute. Help us extend the reach of this amazing library of resources on WordPress.tv. The talks are well worth it!”

People from across the WordPress community donate their time and skills to present these talks. From developers and designers to content creators and community representatives. These professionals and enthusiasts share their experiences and knowledge freely with others. That’s open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL.! The volunteer WordPress.tv team support WordCamps and the community on making these videos available and managing the resource.

These videos also need subtitling. And that’s where you could join in! Subtitling is important and you can contribute without needing any coding skills.

Why do WordPress.tv videos need subtitles?

There are so many wonderful and informative videos published on WordPress.tv. Unfortunately, only a very small number of them offer subtitles. Why does that matter?

1) Foremostly, a subtitled video is more accessible. Subtitles assist people with hearing difficulties to share the experience of the talk and access the information within it.

“Being deaf/hard of hearing means there is certain information I struggle to access… accurate subtitles/captions and good quality audio is essential for me in order to be able to consume video/audio-based content. Too many times I have had to cancel listening to a podcast or watching a video on the web within seconds after starting because of the audio or lack of captions or transcripts. The learning experience can be a hugely frustrating one if what I want to learn is not accessible to me.” 

Ahmed Khalifa, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Organizer

2) The text can enable people to watch a video without needing sound. This can be, for instance, when accessing it at work or on the train.

3) Subtitles could also be translations. They help people that don’t fully understand the talk in its original language. For instance, an English talk could also have French subtitles.

4) Subtitles can reinforce professional development opportunities and with deciphering unfamiliar jargon or terms. WordPress.tv video segments are used by some WordPress Meetups. Subtitles can help with access for their audiences, general learning, and aid participation.

5) The subtitled text can also be used on other channels if the video or part of it is featured as part of a WordCamp promotion on other video platforms, such as Vimeo or YouTube.

Creating Subtitles is Easy

You don’t need specific skills or experience to contribute subtitles. It’s easy as this:

  • Choose a Video
  • Create the Caption File
  • Submit File to WordPress.tv team for Review

As the WordPress Marketing team, we will be featuring useful videos of WordCamp talks during the next months. We hope that doing so will, among other things, inspire more people to join in and subtitle videos on WordPress.tv. Let’s make these videos more accessible so they reach a wider audience!

Great subtitling tools are available at no cost, like Amara.org. Amara offers an easy interface in which you can enter subtitles and set the correct timings while watching the video. It’s also easy to use when creating subtitles in a different language than the video is in.

How to create subtitles for WordPress.tv

The WordPress.tv team has done a great job explaining how to add captions or subtitles to a WordPress.tv video already. Here’s a great short video that walks you through the steps of subtitling for WordPress.tv.

Quite easy right? Amara lets you save your progress so you can get back to it at any time. That way, even if you only have a few minutes to spare, you can add another few lines of subtitles.

At the moment, the WordPress.tv team is uploading videos to YouTube as well. YouTube adds automatically generated subtitles, which can be edited afterward. This could make things a lot easier! Check out the WordPress YouTube channel.

Subtitles or translations?

For subtitling, all you need to do is watch the video and write the lines that you hear, in the language they’re spoken. If you are so inspired by the video talk, you can add a translation too! A lot of videos on WordPress.tv are English spoken. Adding other language transcripts increases accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and usability for these wonderful resources.

Getting started

Subtitling is a flexible way of contributing. You can work on specific subtitles when and where you want to. You could work on them for a couple of hours or for ten minutes at a time. The length of videos also differs: short and long are videos available for subtitling. Take your pick!

Visit WordPress.tv, find a video that you enjoy and get started. Of course, it’s a good idea to check if the video has already been subtitled. Most of them aren’t, which is why it would be great to have you helping out.

We will be featuring regular blog posts on the Make WordPress Marketing blog (link: https://make.wordpress.org/marketing/) that highlight videos from WordPress.tv.

Thanks to @siobhanseija and @webcommsat for this blog series and leading the project. Thanks to @casiepa and @drbe4t for their input. Thank you to all those who are subtitling the WordPress.tv videos.

Case Study: Solving Local Issues with Multisite Qube Global

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Read more to see how they solved those issues with WordPress.

A WordPress Case Study, submitted by Moove Agency, a WordPress web design agency & WordPress company from London.

The Project

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Its previous content management system (CMS) provider had stopped offering web-development services, which had a knock-on effect on the digital marketing initiatives planned.

Qube Global Software was looking to create a better experience for its audience, increase leads, strengthen its brand, and ultimately improve their search engine rankings. Moove Agency took this project on and used WordPress to meet the goals Qube was looking to accomplish.

The Challenge

This was a large project, with a pretty elaborate list of requirements which included being mobile responsive and SEO friendly by design. To ensure their marketing efforts could continue with minimal effort and frustration, Qube wanted a user-friendly system that allowed for user and role management as well. To keep track of marketing goals, the project needed a simpler way to track conversion and to incorporate modern tools for insight, alongside an easy way for sharing of posts on social media.

Why WordPress?

Based on their experience with the previous CMS, choosing a popular and well-supported CMS that could grow and do everything required was of utmost importance when Qube Global Software commissioned its new website.

The Obstacles

Moving from six to eight new websites could be a potential SEO disaster which Qube wanted to avoid. Moove Agency had a team of experienced developers who devised a detailed plan for implementation of thousands of redirects, speeding up the process with a set of custom-developed scripts.

A challenge with WordPress MultisiteMultisite Multisite is a WordPress feature which allows users to create a network of sites on a single WordPress installation. Available since WordPress version 3.0, Multisite is a continuation of WPMU or WordPress Multiuser project. WordPress MultiUser project was discontinued and its features were included into WordPress core.https://codex.wordpress.org/Create_A_Network. is that its default setting does not support an easy content workflow. The same page cannot be easily pushed to the other sites and then edited from one place.

The Solution

WordPress Multisite was used to create just one master WordPress theme which was then multiplied seven times for local sites around the world. Search engines are a key channel in Qube Global Software’s international digital marketing strategy, which is why regional sites needed to be managed effectively and locally. WordPress Multisite made for a fantastic low-cost yet scalable solution for this project. Some extra development by Moove Agency enabled the client to manage all of its content from the global site and then push it into the regional sites.

Qube Global Software also wanted freedom and flexibility in building and maintaining the websites. Using Page Builder, they could do it all themselves. Template building, pages with two-column text, white paper download widgets, calls to action, and so much more.

Also, the marketing team members needed to be able to create new landing pages themselves, without having to rely on a web designer. Using the WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Gravity Forms, they can easily create custom forms anywhere on the website, easily. As enquiries are so important for business, this was an awesome feature made possible through using WordPress.

The Result

Whilst the regional websites were being built, several tools were implemented to make tracking and reporting easy. Google Analytics and conversion tracking were set up, as were AdWords conversion tracking, social share tracking, and other tools for monthly reporting.

Combining the data these tools offer makes for some pretty great results:

  • 37% increase in the number of enquiries
  • 175% increase in mobile goal completions
  • 56% increase in visitor numbers
  • 30% increase in organic visibility

And best of all: a fantastic ongoing relationship between Moove Agency and its client, Qube Global Software. WordPress, WordPress Multisite, and its available plugins made it possible to create several awesome sites from one master theme. Choosing these tools was key in a successful and sustainable project, enabling teams to easily maintain their own websites.

#case-studies

WordPress Jargon Glossary

It's easy to forget that in WordPress we use a lot of jargon. So the Marketing Team has created this document and a downloadable PDF as a resource for you.
It’s easy to forget that in WordPress we use a lot of jargon. So the Marketing Team has created this document and a downloadable PDF as a resource for you.

*Note: Changes have been made to this post and not the PDF 10/4/18.

.htaccess

.htaccess is a configuration file for use on web servers running the ApacheApache Apache is the most widely used web server software. Developed and maintained by Apache Software Foundation. Apache is an Open Source software available for free. Web Server software. When a .htaccess file is placed in a directory that is in turn ‘loaded via the Apache Web Server’, then the .htaccess file is detected and executed by the Apache Web Server software.

a11yAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility)

AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) (https://a11yproject.com/). A11y is an acronym for accessibility. The 11 represents the 11 letters that were removed between the a and y to make accessibility shorter to write particularly on social media.

Apache

Apache is the most widely used web server software. Developed and maintained by Apache Software Foundation. Apache is an Open SourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. software available for free.

APIAPI An API or Application Programming Interface is a software intermediary that allows programs to interact with each other and share data in limited, clearly defined ways.

An API or Application Programming Interface is a software intermediary that allows programs to interact with each other and share data in limited, clearly defined ways.

Atom

Free and Open Source text editor designed for code development- https://atom.io/.

AvatarAvatar An avatar is an image or illustration that specifically refers to a character that represents an online user. It’s usually a square box that appears next to the user’s name.

An avatar is an image or illustration that specifically refers to a character that represents an online user. It’s usually a square box that appears next to the user’s name.

Back-end developerBack-end developer A back-end developer modifies database and features of the WordPress core. In other words, it manages everything under the hood.

A back-end developer modifies database and features of the WordPress coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.. In other words, it manages everything under the hood.

BacklinkBacklink Incoming links to a web page. Search engines view backlinks as a reputation builder. The more quality (as determined by the search engine) incoming backlinks a site has usually helps a site to rank better in search engine results.

Incoming links to a web page. Search engines view backlinks as a reputation builder. The more quality (as determined by the search engine)  incoming backlinks a site has usually helps a site to rank better in search engine results.

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Contributor Day Onboarding PDF

This images shows the consumable PDF handout for to help with onboarding for Contributor Days.

This images shows the consumable PDF handout for to help with onboarding for Contributor Days.

Contributor Days are awesome. People are excited. Sometimes, though, the excitement is tempered by mild to moderate frustration with getting set up on all of the tools.

With feedback from our team and others, we decided to take some initiative and create a Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. onboarding guide in an easy to read PDF format.

Please feel free to download, email, print (responsibly), etc.

https://make.wordpress.org/marketing/files/2018/04/ContributorDay-OnboardingPDF-041118.pdf

Marketing Team Notes — April 3rd, 2019

Today’s Meeting

Meeting Attended By: @siobhanseija, @immeet94, @fike, @makewebbetter, @harryjackson1221, @amandagorman, @reimark, @phil, @jonoalderson, @FahimMurshed, @yvettesonneveld, @maedahbatool, @ryanbickett

Notes Taken By: @michelleames

Slack Timestamp

New Person Thread

  • @fike: Hi! Nice to e-meet you all. I’m Fike from Indonesia, I’m working full time as a freelancer, but mostly working as Caldera Forms’ content manager. Already in the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board. Would love to take notes next week.

Celebration/Achievements in the Last Week

Task Lead Updates

  • @siobhanseija: This is actually @joostdevalk’s project but definitely worth mentioning: he got a sign off from #design for the new mobile page! TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. ticket: https://meta.trac.wordpress.org/ticket/4096
  • @harryjackson1221: WordPress Showcase Redesign Organization and Requirements https://trello.com/c/SdIcVK6q/257-showcase-redesign-organization-and-requirements We have created the wireframe for the new form to be used for collecting info about possible showcase entries from the site. We also agreed upon a meeting time, which is 1500 UTC on Mondays (I think), or 10am EST. If you wish to be added, let us know and we can recreate the DM and share the macro goals.
  • The Showcase Trello Board https://trello.com/b/Ono8rTJK/case-studies-showcase.
  • We have been working on adding the case studies to this board. I wanted to talk with the rest of the team about reworking the previous case studies. Should they be moved to this board for the rework? That could be great work to be done during Contributor Days at upcoming camps.
  • @siobhanseija: Just checked the Trello board and I don’t think there is anything left that is urgent for now, especially as a lot of team members are busy preparing for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Torino and WordCamp London this weekend. And there may be other WordCamps taking place as well!

New Business

  • @siobhanseija: Well, I have an important PSA! As the clock has changed for part of the team, the meeting time changes after today! *We will meet an hour earlier than we did today.* For everyone unsure of the meeting time next week, check https://make.wordpress.org/marketing/ after today! It’ll show you the correct time in your own time zone.
  • @siobhanseija: Quite a few contributor days this week, so if you have any projects you could use some help on… pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” me! I’m trying to work out what there is to work on, for both London and Torino and maybe others that want to work on marketing.
  • @siobhanseija: Also, if you’re attending a WordCamp contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in the near future and would like to work on marketing but don’t know how: let us know! We can help you find and/or prepare work. It’s probably time to start thinking a bit more about WCEU (WordCamp Europe) as well as June is approaching.


Urban Southern Case Study

Urban Southern creates handcrafted, honest leather bags that simply fit your everyday. Made in the southern U.S.A. from full grain, locally tanned saddle leather.This Case Study is published by the Make WordPress Marketing TeamProvided by DigiSavvy, a full-service digital agency in Los Angeles.

The Project

Urban Southern knew that if they wanted to make a real run at being successful with their handcrafted leather goods retail website, they would have to level the playing field with their competition. Their existing website was running on an older Content Management System and the eCommerce solution in place was just not flexible enough.

The site was not providing the company with any sales conversions, which eventually forced them to seek professional assistance. Over a period of two years, they had amassed a mere total of just ten sales.

The Challenge

One of the biggest challenges of the project was the amount of time they had to completed it. Having only a minimal budget, the odds seemed to be stacking up against them. It was the first week of November and they insisted that their new site be ready by Black Friday, which was just about three weeks away.

The primary goal was to have a flexible solution that would allow them to create solid marketing strategies to promote their product lines. Ultimately, this translated to a need for a blog to work with the store and the ability to extend those aspects in the future.  

Another requirement was the ability to update and manage the site themselves as well as ensure that the platform was user friendly. The staff at Urban Southern was well versed in crafting fine leather goods, but the technical details of selling those goods online has been an unpleasant and exhausting venture for them.

Why WordPress?

Urban Southern wanted the ability to easily add content to assist in their marketing strategy, an easy to use interface, and a scalable product with room to grow in the future. They also wanted to ensure it was up to date with SEO standards, so their marketing attempts were not in vain.

With all the required functionality easily handled within the dashboard, WordPress just made sense. With the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. licensing and flexibility offered with plugins like WooCommerce, DigiSavvy was confident they could produce a quality site to launch in time for the big sale.

The Obstacles

Since the group already experienced such a heartbreaking beginning online, the goal was to help them launch their new site with momentum. The staff at Urban Southern was prepared to buy content aimed at promoting their business which would help drive their search rankings. They also needed the site to be accessible for both them and their target audience.

One of the biggest obstacles faced in this situation was the lack of development time that could be  allocated, since there was only a few weeks to design, develop, and test the site before its launch on Black Friday.

The Solution

In the end, DigiSavvy was able to build Urban Southern a brand new storefront using WordPress, Beaver Builder, and a custom designed WordPress theme. This was a complete design starting from a graphical mock up, utilizing WooCommerce to drive the retail portion of the site.

With the obstacles mentioned previously in mind, it was decided that Beaver Builder would be used for this project, which helped rapidly produce the information pages and offer a user friendly tool that could easily be passed to the client when the job was completed.

The Results

The new website allows for easy and quick creation of beautiful landing pages and as a result, sales have steadily risen since their site launch. The new website is also SEO and mobile friendly, which were two key factors missing from their previous website solution.

With the new WordPress website and its easy to use interface, Urban Southern now has the ability to create high quality content quickly and frequently. This has drastically improved their rankings, bringing them the online business they desired.

The site launched in time for Black Friday  and Urban Southern experienced their best sales day ever. Since that time, their lowest month of sales has been 49 orders and their sales and website stats are constantly improving.

#case-studies

How to Create a Business Website with WordPress

Is having an online presence important or useful for your organization? Let’s talk about how to create a business website using WordPress.

Is having an online presence important or useful for your organization? Then creating a business website is one of the first steps you will take. It is one of the easiest and most cost-effective ways to find clients both locally and around the world.

So how do you actually create a website?  We will take you through the ten key steps.

First, let us look at why you should build your business website using WordPress.org

Why you should create your business website with WordPress

WordPress is one of the most trusted and used Content Management Systems (CMS) and platforms in the world. Reasons for choosing WordPress include:

  • 31% of all websites run on WordPress. With nearly two billion websites in the world, that is a lot of users putting their confidence in WordPress.
  • Websites small and large use WordPress. From personal blogs to large newsgathering sites like CNN, WordPress can handle all types of sites.
  • Get the look you want. You can create a unique style for your website by utilizing thousands of free and paid themes available for WordPress.
  • Huge community available to support you. WordPress users can access help and support from one of the largest Open SourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. communities consisting of developers, writers, editors, and designers. You will find no end to the amount of assistance available in the community’s support forumSupport Forum WordPress Support Forums is a place to go for help and conversations around using WordPress. Also the place to go to report issues that are caused by errors with the WordPress code and implementations. https://en.forums.wordpress.com/..

If you are a small business operating on a tight budget, using WordPress helps you build an online presence more easily. The WordPress Open Source CMS is free to download and use. You need to pay for your domain, hosting, and maintenance (if you choose to hire a developer).

You also have the option to join an amazing network of people by contributing to one of the WordPress groups. These groups are organized at https://make.wordpress.org/

Now that you have chosen WordPress to help run the website for your organization, we will explore what you will need to build it.

Create Your Domain Name and Business Email

A domain name is the website ‘name’ or the web address where users can visit your site, like www.yourcompany.com. There are a variety of top-level domains available. These can be country-specific and have a suffix like .com, .uk, .ie or represent the type of organization for example .biz, .org

Many domains will have an option for you to choose an email address which uses your website address, for instance, hello@yourcompany.com

An email address where prospective clients or customers can contact you is a vital part of having an online presence. It may not look as professional if you use a personal email address.

You can purchase a domain name through a domain name registrar. There are a number of registrars available. Each one is equipped with its own set of features and comes with a number of advantages and disadvantages. Once you have identified the one that fits your organization, you can pay to register your domain name for a set period, from a year to a maximum available from that particular registrar.

Domain Name Registrar

Many of the domain name registrars will also offer email addresses for your business at an additional cost. While you are viewing the benefits of each registrar it is a good idea to see which email package fits what you require based on the number of accounts you can create and amount of storage you might need.

Now that you have your name and contact details set up, it is time to think about exactly what you want from your website.

What does Your Website Offer?

It can be beneficial for an organization to have an online presence. But do you know what you want it to achieve?

A starting point is to consider what makes your offering unique. In other words, why will people want to buy your products or services? One of the best ways to do this is to write one clear sentence outlining your company’s value proposition.

The next step is to plan what your website will include. This can include text, images, selling or sign-up options. Make a list of the features and functionality you will need. Do you need an FAQ page to answer complex questions? What about a blog? Do you need an eCommerce option to make online sales? Do you need a contact form?

At the top of this list should be what you will include on your homepage. It can’t have everything so you will need to choose what elements are the most important to your organization. This can be by considering what will maximize customer conversions – whether that is for sales, leads, subscribers or anything else

This screenshot shows how you can add pages to your website using WordPress.

What is your branding?

A strong brand is important for businesses of all sizes. It improves recognition of your organization and fosters confidence in it which, in turn, can generate more repeat customers.

The first step is to design your logo which is consistent with your existing brand or helps you define one for your company. If you do not have an offline logo you can adapt for the web, you can either design one yourself using a graphic editors or hire a design agency or freelancer. The style and wording that form part of a logo are aimed at reflecting your business and its offerings. You will want your logo to reflect your company in a meaningful way and this can be discussed and developed as you explore what you want through the design process.

Another factor to take into account is your logo’s color — something you will also need to think about for the website as a whole. Different colors create different emotions for customers. Are you creating a youthful brand or one that is a bit more mature? Your color palette can help you develop and market your brand.

Web colors are different than the ones you work with offline. There are a number of online palette tools which can help you choose web-friendly and accessible colors, find schemes which are close to your printed publication ones, and better understand how different audiences may reactReact React is a JavaScript library that makes it easy to reason about, construct, and maintain stateless and stateful user interfaces. https://reactjs.org/. to your choices.

How will you build your site?

There are two general approaches to building your business website — either doing it yourself or hiring a developer to help with part or the entire project.

If your knowledge of coding is mainly basic HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites. and CSSCSS CSS is an acronym for cascading style sheets. This is what controls the design or look and feel of a site., you can build your business website using WordPress or using a drag and drop WordPress page builder. Page builders allow you to customize much of your website without having to write complex coding yourself. However, while page builders are much more powerful nowadays, they still come with some limitations.

Page builders

The new WordPress Editor named GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ has features aimed at supporting you in developing your website pages and posts through the use of blocks.

Gutenberg and WordPress


If you have limited time and would like to work alongside a web specialist, you can hire a developer, web designer, or a web content builder familiar with using the WordPress CMS. When hiring a developer, make sure they have have a track record of building reliable, fast websites, is aware of mobile-design and has an understanding of search engine optimization (SEO).

Who will host your website?

You will need a hosting space for your website. This is where the website will live.

Before selecting a host, carry out some research on what might best fit your organization’s needs. There are generally three main factors to consider when picking a host:
● speed
● customer support
● uptime

You can start by reviewing the hosts recommended by WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/.

Hosting

What will your website look like?

Think about the look and feel you want to have for your website look and and how it is going to fit in or change your existing organization’s branding.

On WordPress you can browse through thousands of themes to select one which will help your website content stand out. In the Theme Directory, you can find out more about each theme, whether it is compatible with your version of WordPress and the experience of other users. Here are some factors to consider when picking your theme and theme provider:

● is it being regularly maintained?
● are other users of the theme satisfied with what it offers?
● does it support your chosen plugins?
● will it help make your website easier to find by search engines (more on this later)?

WordPress Theme Directory

What content will you add to your website?

Good content is what brings people to your website, stay there, and eventually make a purchase or build their relationship with your organization. This is why you will need to plan the information and how it is structured. Here are some things to think about:

  • What information do you want your customers to find on your homepage? In WordPress you have lots of options from a static homepage with a welcome message to a series of blog posts and sections showcasing your products or services
  • What will appear on the landing pages (the webpage visitors reach when they follow an external link to your website)?
  • What is the strategy for the type and style of your regular articles? These may be in the form of a blog or updates to your news pages
  • When creating content, think about how people will find your information when they are searching the internet (more on search engine optimization below).

How will your website be found?

How do you get people to find your site in the first place so that you can engage with them and encourage them to spend time on the content you are providing?

Developing a solid search engine optimization (SEO) strategy is vital. There are lots of good templates available which can be adapted for an organization’s needs and incorporate useful tips from members of the WordPress community. By following a SEO strategy, you will be helping potential customers find your website through their online searches, which in turn can improve your sales conversions and increase brand awareness.

There are two avenues you can go down to increase search traffic: paid or organic.

  • Paid search involves an advertising budget to increase a search engine result when someone types in a word or phrase.
  • Organic search is based on publishing content using good SEO practices.

An effective way to organically optimize your results is by researching “long tail keywords.” To illustrate, a shoe company may want to rank first for “shoes” as may thousands of other firms. Given the popularity of the keyword “shoes,” you would need to spend a lot of money to rank well for that specific term.

A better option would be to target long tail keywords, for example, “women’s white air force 1s.” The keyword “shoes” will have more searches, but the consumers typing in “women’s white air force 1s” are much more likely to make a purchase. If your search engine strategy involves paying for Google Ads, it can be cheaper to pay for long tail keywords than a keyword like “shoes.”

Google Ads

Once you have planned your keywords, you can also plan how they link with each other. A URLURL A specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org map (also known as keyword mapping) can help:

  • your visitors in their journey around your site
  • encourage visitors to explore material you have linked together
  • help search engines in mapping the usefulness of your information, pages and posts
  • assist you in developing new content and promotion opportunities as the maps can help identify what other pages should link to each other and the keywords you are using on different pages.

Can your website scale?

Now that you have your SEO strategy planned, you will need to ensure that your website is capable to support your needs in delivering it.

WordPress plugins are like apps which you can use to add new features and functionality to your website. Plugins need regular updates to gain new functionality and to help keep your website secure.

SEO Plugins 


Your first step could be to install an SEO pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party to assist you in maintaining your website SEO by:

  • optimizing your content
  • giving you more control of your breadcrumbs (navigation paths which appear at the top of your page and help search engines understand your website’s structure
  • allowing you to set SEO metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress.-info for pages and archives
  • and through a number of other functions.

The screenshot above shows examples of the plugins you can use on WordPress to boost your SEO.

Once you have set up your website, you can build and submit your sitemap to Google, Bing, Yahoo (via Bing) and other search engines to make it easier for them to find your site’s pages.

How can you optimize your site?

All that hard work of attracting customers to your website can be diminished if it performs poorly. Users are often only willing to give you seconds of their time before leaving a web page.

Here are just some of the checks you can make to help your website run smoothly.

  • check your images are web-friendly in size and number to avoid users having to wait a long time for the page to load
  • put in security protection to mitigate against hacks and malware which could slow down your site
  • ask if your host can add an SSLSSL Secure Socket Layer - Encryption from the server to the browser and back. Prevents prying eyes from seeing what you are sending between your browser and the server. licence to your site to help protect your users if you are using forms and collecting personal data
  • identify WordPress plugins tested for monitoring or improving website performance
  • avoid lots of plugins that you don’t need which will have an adverse effect on loading times
  • find out how visitors with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) needs use your website and make it easier for them.

If you are not experienced in web development, you can talk with a professional web developer to help optimize your website’s performance.

Conclusion

Following these introductory 10 steps will help you highlight your business to new audiences and customers. By using WordPress, once you have your basic site you can add more features and content to expand your online presence.

Get started today by downloading WordPress.org and enjoy building your new site.

WordPress.org download

Credits

Thanks to @joelobo and @webcommsat for writing this guide, and the businesses that worked with them. Also thanks to @mcdwayne, @harryjackson1221, and @bridgetwillard of the marketing team for their contributions to it.

Video Roundup: How to Contribute to WordPress

Did you know there are excellent video resources which can help you contribute to the community and market WordPress.org? We've selected some videos from presentations at WordCamps across the world.

Did you know there are excellent video resources which can help you contribute to the WordPress Project? We’ve selected some videos from presentations at WordCamps across the world. They can be useful if you are curious about Contributor Days or preparing to lead a table at an event. Of course, they’re also interesting if you’re new to contributing!

In a series of blogs, we are highlighting a selection of videos on WordPress.tv which have been identified by members of the WordPress community as good marketing resources.

In this first blog, we are sharing three videos which help to explain how you can start making WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ or support others in getting started on their volunteer journey.

WordPress.tv Videos on Contributing to WordPress

Have you ever wondered how you could start contributing to WordPress, or wanted tips on sustaining your contributions? Here are some videos that can help.

Contributing to WordPress Panel

First up, discover how a group of individuals got involved in contributing to the community as they share some tips from their experiences.

Join Kathryn Presner, Yannick Lefebvre, Miriam Goldman, and Mel Choyce in their open discussion at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Montreal 2017. They talk about the different teams that work on WordPress.org and share tips that just might inspire you to start contributing.

Beginners Guide to Contributions

If you are new to adding to open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. projects or unsure of where to start in contributing to WordPress, this video is ideal to watch. Featuring a talk by Josepha Haden, this video shows some of the ways you can get involved with the WordPress Project. Additionally, she encourages long-time contributors to support and encourage first-time contributions.

Josepha’s beginner’s guide to contributions were recorded at WordCamp US 2017. It’s a great talk that helps you, or anyone you’re supporting in this, find their place as a WordPress contributor.

Techniques for Contributing to WordPress CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress.

Felix Arntz presented a useful guide to contributing to WordPress core and techniques for successful long-term contributions. His talk explores how you can make your volunteer time more efficient, how to find access to developer groups, and how you can make your ideas heard.

This is a very inspiring talk by core contributor Felix, recorded at WordCamp US 2017. Follow him through his life story up to now, and what WordPress has done for him. It is interesting for non-developers as well!

Contribute by Subtitling Videos

WordPress.tv hosts thousands of valuable and fun videos like the three highlighted in this post. At the moment, most of them lack subtitles.

Did you know submitting subtitles is a great way to contribute? It helps improve the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) of the videos, and by that their reach. There are tools that make this process easy, so why not try? Subtitles are important and we’d love for you to help out by adding subtitles.

Thank you to the speakers featured, everyone who has contributed to and continues to identify and review videos for marketing WordPress and the community. Thanks to @webcommsat and @siobhanseija for leading this initiative and developing the series.

#contributor-day