Welcome to the Marketing Team — Here’s What You Need to Know

Firstly, welcome.

We’re so glad to have you as a part of the Marketing Team, whether it’s during a WordCamp’s Contributor Day or during one of our weekly meetings, thanks for being part of Making WordPress.

Our core vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

We meet on Wednesdays at 8:00 am Pacific (15:00 UTC in Standard, 16:00 in Daylight Savings).

  1. We communicate in Slack. To join the WordPress Slack, follow these instructions.
  2. Join the WordPress Marketing Slack Channel.
  3. Our meetings have a format. Please read this post.
  4. It’s probably a good idea for everyone to make sure they’re subscribed to posts via email. There’s a widget in the sidebar to sign up.
  5. Join the Google Drive folder. Message @gidgey, @yvettesonneveld, or @mcdwayne (or any Team Rep) in Slack and we will get you connected as soon as we can — time zones may vary.
  6. Trello boards are public but you must have an account to contribute. Please PM @yvettesonneveld or @mcdwayne (or any Team Rep) and they’ll add add you as a team member. You can ask in the Marketing Slack Channel for any admin to approve and add you. Once you’re on the team, please join the boards you’d like to contribute to. You don’t need to limit yourself to one board, as you might have a preference for certain projects or tasks instead of a particular persona.

Creating a .org account

Creating a Slack Account

Creating a Trello Account

We use Trello for project management. It’s separate from your WordPress.org or WordPress.Slack usernames and accounts. Our main board is here.

  • Sign up here.
  • Depending on your preference, use your Google account or your email address.
  • PM @yvettesonneveld, @mcdwayne or post in the channel for another admin to add you to the team.
  • Once you’re on the Trello team, join the boards (tasks) you’d like to participate in. You may have a preference for particular projects, types of work, or have new ideas.

Linking Documents

If you taking the lead on a task in Trello, please add links to the Google Drive documents used as Attachments. In the task, click “Attachments,” select “Google Drive” and add the link. Also add yourself as member to this task.

It’s a lot of setup. We know.

  • We want you to have a wordpress.org account so that you have access to all resources whenever somebody sends you a link on wordpress.org.
  • Having a “@chat.wordpress.org” account protects you from others seeing your real email address in Slack.

Have Fun

We’re all volunteers who love WordPress, both the software and the community. Remember to keep in mind the Code of Conduct, be friendly, helpful, and disagree in a productive way.

It’s marketing! It’s fun. Let’s do this.

Links to Bookmark:

 

#onboarding

WordPress Jargon Glossary

It's easy to forget that in WordPress we use a lot of jargon. So the Marketing Team has created this document and a downloadable PDF as a resource for you.
It’s easy to forget that in WordPress we use a lot of jargon. So the Marketing Team has created this document and a downloadable PDF as a resource for you.

*Note: Changes have been made to this post and not the PDF 10/4/18.

.htaccess

.htaccess is a configuration file for use on web servers running the Apache Web Server software. When a .htaccess file is placed in a directory that is in turn ‘loaded via the Apache Web Server’, then the .htaccess file is detected and executed by the Apache Web Server software.

a11y

Accessibility (https://a11yproject.com/). A11y is an acronym for accessibility. The 11 represents the 11 letters that were removed between the a and y to make accessibility shorter to write particularly on social media.

Apache

Apache is the most widely used web server software. Developed and maintained by Apache Software Foundation. Apache is an Open Source software available for free.

API

An API or Application Programming Interface is a software intermediary that allows programs to interact with each other and share data in limited, clearly defined ways.

Atom

Free and Open Source text editor designed for code development- https://atom.io/.

Avatar

An avatar is an image or illustration that specifically refers to a character that represents an online user. It’s usually a square box that appears next to the user’s name.

Back-end developer

A back-end developer modifies database and features of the WordPress core. In other words, it manages everything under the hood.

Backlink

Incoming links to a web page. Search engines view backlinks as a reputation builder. The more quality (as determined by the search engine)  incoming backlinks a site has usually helps a site to rank better in search engine results.

Continue reading

Slide Deck for Meetups: Contribute To WordPress

Contributing to the WordPress Project is a rewarding way to give back to the Community.Contributing to the WordPress Project is a rewarding way to give back to the Community.

This Slide Deck (PDF) was created so that any Meetup can easily present ways to participate in Make WordPress.

Use it for your WordPress or Open Source Meetup, company’s Lunch and Learn about Five for the Future, or even at a WordCamp.

Open Source for the Win!

Here are the Files

*Last updated 9/28/18. I know, GitHub. But we’re marketers.

Contribute to WordPress – Slide Deck (Google Slides Version)

Contribute to WordPress – Slide Deck (PPTX Version)

Contribute to WordPress – Slide Deck (PDF Version)

 

#contribute

The Four Horsemen of WordPress.org Marketing

Contributor day at WordCamp Europe was very interesting and exciting for the marketing subgroup. Around 20 people showed up for the marketing subgroup which, not to knock on any of the other groups, was a relatively large turnout! 🙂 It’s great to see marketing growing every year.

I started out in the session with a bit of a reality check: I reiterated the mission of the group and the necessity for people to want to volunteer time since no one is being paid to contribute to .org marketing (specifically myself)! We’re all volunteers here, and we get out of it what we put in. We have great contributor days but very little happening between those in-person sessions.

We spent the first half hour or so talking about why people were there and what part of WordPress marketing they were interested in. There were a lot of different reasons people but we then grouped them into four main categories, which I’m calling The Four Horsemen of WordPress.org marketing:

  • marketing WordPress to developers (Group 1)
  • marketing WordPress to agencies and clients (Group 2)
  • marketing WordPress to end-users (Group 3)
  • marketing the WordPress community itself (Group 4)

A little more detail on each one:

Marketing WordPress to developers: this subgroup focuses on providing development– related information, technical use cases and examples, technical best practices, and in general help developers understand how, when, and why to use WordPress when developing websites. Providing information for theme and plug-in developers would also fall in this category.

Marketing WordPress to agencies and clients: the subgroup focuses on materials and supporting information useful for agencies to market WordPress to clients, as well as providing technical and business information to larger businesses and enterprises where the decision-making or platform choices may be happening inside the company.

Marketing WordPress to end-users: the subgroup focuses on marketing to end users, those single site owners or small business users of WordPress, and content creators and bloggers. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solutions.

Marketing the WordPress community itself: this subgroup feel strongly that the community is a very big selling point of the software, and promoting some of the things that are coming out of the community would raise awareness and encourage adoption of the software; that could include raise awareness about accessibility or internationalization advancements, or even helping local groups with marketing materials or resources for their community.

With these four subgroups it becomes clear how diverse marketing WordPress is and how it’s important we concentrate efforts in the subgroup which interests and benefits us the most, I expect there to be some overlap between groups, in both interest and efforts. With these four subgroups we can also ask some of the bigger organizations and agencies in WordPress to focus their own contributions & donations in the form of people-time as one of these groups may more closely align with their efforts.

I think moving forward it’s going to be easier to concentrate efforts around specific objectives and I’m excited to see who will show up. I’m going to be posting the notes from each of the WCEU Contributor Day subgroups in a subsequent post, but I wanted to separate this concept out moving forward to highlight it and get some feedback, too.

And, if you’re interested in a particular subgroup, please comment below! Note: You don’t have to limit yourself to just one, but please be realistic depending on how much time you have to contribute 🙂

Closemarketing & Java Traveler – WordPress Case Study

The highly personalized nature of the Travel Industry makes WordPress the perfect Content Management System to choose.The highly personalized nature of the Travel Industry makes WordPress the perfect Content Management System to choose.

The Project

Web developer Andry Tan of Closemarketing was tasked with creating a website for Java Traveller that allows users to freely customize tour packages for Java Traveller Indonesia, PT.

The Challenge

Java Traveller was looking to transform the level of customization that vacationers could use to tailor their online bookings. They were in the market for features such as the ability to select extra days, tour guides, add late pickups and other items, like an extra bed. This is an important factor for travel agencies who offer FIT (Fully Independent Travelers).

Andry knew WordPress was flexible enough to provide all of the technical requirements while remaining a simple Content Management System with huge community to support it. However there were no plugins that did all or enough of these custom actions available.

Why WordPress?

Thanks to the open architecture and experience with plugin development, Andry was able to custom develop all the requested user actions and integrate them into Java Traveller’s global pricing system. These include: twin sharing, extra bed, child not needing a bed, late pickup, upgrade options like a candlelight dinner and hiking, as well as tips from tour guides and more.

Given the tremendous amount of new content required in the travel industry, WordPress enables the staff to easily add new content, trip updates, and more to meet the needs of their global customers.

The Results

The resulting customization and quick ability for Java Traveller to update images and copy has enabled them to more efficiently target land tours, honeymoon trips, various cruises, general leisure trips, religious excursions, and more.

#travel-agency

Marketing Team Notes – September 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by@maedahbatool, @mcdwayne, @abhanonstopnews, @harryjackson1221@siobhanseija, @brenneradams, @miker, @yvettesonneveld, @westcounty.media

To Be Published

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Design team has asked us to put it on their Trello. Bridget did that and is waiting. It’s my recommendation that we publish without the image and add it later. 
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Polyglots Infographic Copy (3 infographics) (9/5/18)

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task Lead: @joelobo

  • What is going well? Update from @abhanonstopnewsuk: Work will resume on this in 8-10 days when @joelobo is available for working on this again. Thanks to @harryjackson1221 for further work on queries raised. More to be added on ease of use of WP and opportunity for non-coders. A conference call is to be set for those working on this card in two weeks time and to review the in-depth tutorial options.
  • What is at risk? None!
  • What can someone new in Marketing help with? Signposting of useful tutorials on WP which could be used to help split and scope this task into two: a blog and a tutorial.

Video interviews with WordPressers

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk

  • What is going well? We are looking at how we can create and test a system for gaining more interviews. Anyone from the WP community who has video editing, filming, journalistic background welcome to join. Awaiting files from interviews done at WCLDN. Then we will need assistance with subtitling etc.
  • What is at risk? Time sensitivity with some of the files.
  • What can someone new in Marketing help with? As above. Additional subtitling available from first edit files.

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? WP Marketing represented at Scotland’s first contributor day in Glasgow on Sat 8th Sept 2018 led by @abhanonstopnewsuk and @carmemias. Through the promotion of the event and this task, contributors from other places and countries joined virtually during the event’s period to either support, assist or participate in tasks. Online chat, special Google documents, and a drop-in hangout were used to enable participation from those were not able to travel to Glasgow. Some good examples suggested for use in the appendices: @dwaynemcdaniel2 thanked all those involved in leading, designing the marketing aspects and contributing. Highlighted the need to celebrate these kinds of successes. Three issues highlighted of using SM at Word Camps and will be considered for how they can be positively incorporated into the document to help other WordCamps.
  • What is at risk? None!
  • What can someone new in Marketing help with? Tasks available on this card for new team members, those interested in social media or photo editing. Tasks include more assistance to review suggestions for the appendices and to edit picture illustrations. Design advise requested to set a picture size for consistency and best usage on Make WordPress. @siobhancunningham to help with photo editing and invited others to do so.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage/@gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Curated list of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task Lead: @abhanonstopnewsuk

  • What is going well? This task was the focus for Scotland’s first WP contributor day, held in Glasgow on 8 Sept 2018. Contributions came from those attending in person and those who were connected online to assist, support or participate in the contribution virtually. Sub-task: subtitling was made into a subtask of this card and will be led by @abhanonstopnewsuk and @siobhan.
    https://trello.com/c/N7me1xaT/145-marketing-video-resource-on-wordpresstv, Please refer to Trello cards for updates on the overview and sub-task.
  • What is at risk? None!
  • What can someone new in Marketing help with? Plenty of opportunities for one-off contributions, ongoing contributing or use at contributor events. Refer to Trello cards.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? @westcounty.media — Still waiting on a reply from #community-events on this. I would love to see this happen.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? @siobhanseija — Dushanthi will be out for another few weeks due to some personal circumstances. I’ll check in with her to see if there’s any progress and update the card accordingly.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Core Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — This one is going well. I did the first draft last week and got a round of comments from Heather. I’m working through those today. I already gave my update to that team. I expect to have a version for approval next week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPressers & their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

  • What is going well? Update from 12 Sept 2018 WP marketing meeting: This is a campaign wider than the Marketing team and led by WCBELFAST and number of WordPressers from different teams and countries. Two new additions to the campaign team last week and helping move the domains, hosting, web development and forms side forward. Thank you to @harryjackson1221 and @westcounty.media. Thank you to all those who have offered sponsorship: the team will be coming back to you. During the contributor event slot at Glasgow and the simultaneous virtual session, contributions were made to some different campaign strands. This includes ideas of content promotions and format for a form to capture submissions on dog and cat support rescue charities using WP. Is anyone able to assist on this form and its regular export into a spreadsheet? Please contact @harryjackson1221 and @abhanonstopnewsuk who are looking at forms for some aspects of the campaign. Update from @harryjackson1221 – to consider Contact Form 7 (this may allow some automation to be built-in) and Jetpack forms.
  • What is at risk? The campaign has multi-strands and teams; please contact team lead to identify opportunities to help us avoid duplication and encourage all involved with tasks. Please note some aspects are not in the public domain as will form part of campaign launches.
  • What can someone new in Marketing help with? Working on form development, editing pictures, promoting the campaign, working on content preparation and editing materials for the galleries in later phases. If you would like to get involved in a single task or an ongoing stream, contact the campaign lead.

First Time at WordCamp? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey

  • What is going well? Volunteers requested to take this forward. @abhanonstopnewsuk and @siobhancunningham assigned to help with this task to encourage new people to submit their ideas and with @gidgey to support anyone wanting to lead this task. Meeting discussed how this kind of initiatives could improve contributor days and potentially long-term contributing, help remove the apprehension of people new to the WP project or contributing, and bring benefits to the project as a whole.
  • What is at risk? Need additional volunteers to contribute suggestions or offer to lead this task.
  • What can someone new in Marketing help with? Need input from those who have feedback from attending their first WordCamp or contributor event to incorporate relevant aspects into this and any related initiatives.

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? No update this week. @mcdwayne and @gidget to work on this.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? @harryjackson1221: Created doc, and added an outline. Copy needs to be formatted still.
  • What can someone new in Marketing help with? @harryjackson1221: This is a great opportunity for anyone new to jump in and get started.

WordPress News Survey 2018 Report

View the results of the 2018 WordPress News Survey conducted by the WordPress Marketing team, which focuses on how users source WordPress news and updates.View the results of the 2018 WordPress News Survey conducted by the WordPress Marketing team, which focuses on how users source WordPress news and updates.

How do you get your WordPress News?

We would like to thank everyone that participated in the survey! The purpose of this survey was to generate data for the WordPress Marketing team on how WordPress users view and source news and updates related to WordPress. Your input is valuable and much appreciated! The survey was open for approximately two weeks and there were a total 254 participants at the time of this report.

Breakdown of the top results:

  • 55.91% of participants view WordPress related news and updates daily.
  • 32.28% of participants source their WordPress related news and updates from newsletters, while
  • 26.38% source from various websites.
  • 22.22% of participants use wptavern.com as their main source, while 20.40% of participants use torquemag.io. 11.29% of participants use make.wordpress.com.
  • Twitter is the number one social media outlet at 47.00% of the participants reporting as such.

From the results we have determined ways to increase the visibility of WordPress news and updates. ncreasing outreach on Twitter can provide a good platform to increase direct update correspondence and distribution via social sharing. In addition, the results have outlined popular news sources that can be used to distribute information to a wider audience via active collaboration with these sources.

This was the first survey developed by the Marketing team to gain insight into how our users view and source information related to WordPress news and updates. We have learned a great deal as well as how we can improve future surveys. As such, we will be expanding the scope and outreach of the next survey in this series in order to generate more thorough data and to include more of the global WordPress community.

Survey Results

How often do you view WordPress related news and updates?

How often do you view WordPress related news and updates?

Response, Total, Percentage

  • Daily, 142, 55.91%
  • Weekly, 95, 37.40%
  • Once a month, 9, 3.54%
  • Other, 8, 3.15%

How do you source your WordPress related news and updates?

How do you source your WordPress related news and updates?

Response, Total, Percentage

  • Newsletters, 82, 32.28%
  • Websites, 67, 26.38%
  • Other, 39, 15.35%
  • Social Media, 37, 14.57%
  • RSS or Atom Feeds, 17, 6.69%
  • WordPress dashboard, 5, 1.97%
  • I do not view WordPress related news and updates., 4, 1.57%
  • Auto-update email notification, 3, 1.18%

Which websites do you source your WordPress news from? Select all that apply.

Which websites do you source your WordPress news from?

Response, Total, Percentage

  • wptavern.com, 122, 22.22%
  • torquemag.io, 112, 20.40%
  • WPMUDEV, 70, 12.75%
  • wordpress.org/news, 68, 12.39%
  • make.wordpress.org, 62, 11.29%
  • wpbeginner.com/category/news, 49, 8.93%
  • blog.wordpress.com, 27, 4.92%
  • I do not source WordPress related news and updates from websites., 15, 2.73%
  • vip.wordpress.com/news, 12, 2.19%
  • planet.wordpress.org, 6, 1.09%
  • advancedwp.org, 6, 1.09%

*please note that questions with “select all that apply” will have over 254 totals.*

If you source your WordPress news from social media, which platforms do you use? Select all that apply.

If you source your WordPress news from social media, which platforms do you use?

Response, Total, Percentage

  • Twitter, 133, 47.00%
  • I do not source WordPress related news and updates from social media., 79, 27.92%
  • Facebook, 67, 23.67%
  • Google+, 4, 1.41%

*please note that questions with “select all that apply” will have over 254 totals.*

Survey Analysis

From the results we have determined ways to increase the visibility of WordPress news and updates. Increasing outreach on Twitter can provide a good platform to increase direct update correspondence and distribution via social sharing. In addition, the results have outlined popular news sources that can be used to distribute information to a wider audience via active collaboration with these sources.

This was the first survey developed by the Marketing Team to gain insight into how our users view and source information related to WordPress news and updates. We have learned a great deal as well as how we can improve future surveys. As such, we will be expanding the scope and outreach of the next survey in this series in order to generate more thorough data and to include more of the global WordPress community.

Compiled by Josh Bray (@josh2k5) for the WordPress Marketing Team

#wordpress-news

Take the 2018 WordPress News Survey

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

The information collected in the survey is used to make informed decisions about improvements across the WordPress project, so your answers are incredibly valuable and help shape the future of the platform.

Take the survey here.

 

 

#wordpress-news

Welcome to the Marketing Team. This is how we run our meetings.

Firstly, welcome.

We’re so glad to have you as a part of the Marketing Team.

Our core vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

We have several marketing reps and plan to run the meetings with direction and purpose. To that end, we propose the following.

Here’s our format.

  • We meet on Wednesdays at 8:00 am Pacific (15:00 UTC in Standard, 16:00 in Daylight Savings).
  • The lead will ask if someone would like to take notes.
  • The lead will set the agenda for this week’s discussion which will be a Trello card.
  • Please hold any off-topic comments to the end.
  • Goal is to work on one single project, with artifacts delivered in GDocs, following the Trello Board.
  • The last 15 minutes we open it up for wishlist ideas and general popcorn comments.
  • Wishlist tasks get a card in the subgroup’s Trello board.

#marketing-team

Contributor Day Onboarding PDF

This images shows the consumable PDF handout for to help with onboarding for Contributor Days.

This images shows the consumable PDF handout for to help with onboarding for Contributor Days.

Contributor Days are awesome. People are excited. Sometimes, though, the excitement is tempered by mild to moderate frustration with getting set up on all of the tools.

With feedback from our team and others, we decided to take some initiative and create a Contributor Day onboarding guide in an easy to read PDF format.

Please feel free to download, email, print (responsibly), etc.

https://make.wordpress.org/marketing/files/2018/04/ContributorDay-OnboardingPDF-041118.pdf