Sé Reed 6:05 pm on December 6, 2023
Tags: , ,   

Election process and nominations for MakeWP Marketing Team Reps 2024

It’s time for the election of the 2024 Marketing Team Reps.

Here is the timeline:

  • Wednesday, December 6: Nominations open
  • Tuesday, December 19: Nominations close
  • Wednesday, December 20: Voting begins
  • Tuesday, January 9: Voting closes
  • Wednesday, January 10: New Marketing Team Reps announced
  • Wednesday, January 10 – Monday, January 15: Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. onboarding and transition
  • Tuesday, January 16: 2024 Marketing Team Reps begin term

About Team Reps in WordPress

The Make WordPress contributor community is segmented into teams for each area of focus, such as Marketing or Training. Team representatives coordinate team efforts and administrative tasks and facilitate the team meetings and activities. 

“Team Rep is a leadership role that is mostly administrative in nature; it is not a Lead role. Someone who is a leader in a team can lead whether they are doing the team rep job or not.”

Read more about WordPress Team Reps and the Team Rep role.

About the MakeWP Marketing Team Reps 

The Make WordPress Marketing Team has three Team Reps. The Team Reps share team responsibilities and can divide responsibilities as needed. 

Marketing Team Rep Responsibilities

Team Communications and Documentation

  • Coordinate team activities and tasks with other Team Reps and Marketing team contributors
  • Ensure Marketing team tasks, meetings, processes, and decisions are documented
  • Ensure marketing work being done on the team and throughout the project is represented at team meetings and reflected on the team’s GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/
  • Communicate and collaborate on behalf of the Marketing team with other contributor teams and project leadership; openly share this process and information with the full Marketing team
  • Ensure meetings, proposals, and decisions are documented on the Marketing team blog
  • Maintain the Marketing blog, including managing posts and contributor input/comments
  • Monitor the team’s GitHub for new, updated, or closed issues
  • Provide quarterly or biannually Marketing team updates to make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org//updates  

Team Meetings

  • Facilitate the planning and scheduling process for Marketing team meetings on GitHub
  • Facilitate team meetings, with input and participation from other contributors
  • Maintain the meeting schedules and meeting flow
  • Facilitate “Coffee & Collaboration”, an audio/video based meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area., to work on Marketing team issues  
  • Maintain the team calendar and meetings postings on make.wordpress.org/meetings

Task and Team Management

  • Assist with updates to the handbook as needed
  • Facilitate contributor access to GitHub, Marketing documents, etc.
  • Facilitate Marketing Tables at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Contributor Days, particularly flagship WordCamps 
  • Encourage contributors and help direct them to contribution opportunities 

Current Team Reps

All 2023 Marketing Team Reps (@sereedmedia, @robinwpdeveloper, and @ngreennc) are eligible for another term. I (Sé Reed) will not be standing for another term at this time. As such, my fellow Team Reps have appointed me to manage the 2024 election process. 

A New Approach with Ranked Choice Voting

We’re introducing ranked choice voting, ensuring a fair election process. The process will be run via the free service offered at RCV123.org, Here’s how it works:

  • Voters provide an email to receive a verification code.
  • Upon verification, voters are shown a list of all candidates.
  • Voters rank candidates in order of preference.
  • If no candidate has more than 50% of the first-choice votes, the candidate with the fewest votes is eliminated.
  • Votes for the eliminated candidate are then redistributed to the remaining candidates based on the next preference on each voter’s list.
  • This process repeats until a candidate has more than 50% of the votes, ensuring that the most preferred candidates are elected.

Note: The email address verification is to ensure valid voting. Vote records will not be connected to the email addresses provided.

Why Ranked Voting?

Ranked voting ensures that your preferences are accurately represented and reflective of our community’s diversity and our team’s intentions. Voting will remain open and public. 

Nominate a contributor for 2024 Marketing Team Rep

Nominations will be accepted as comments on this post. You may nominate others and/or yourself. Please tag your nominee(s) with their WordPress.org username. Nominees may accept or decline to stand for the position.

Nominations will close at 23:59 UTC on Tuesday, December 19, 2023.

Thank you to @ngreennc, @oglekler, and @robinwpdeveloper for reviewing this post.

#marketing-team, #team-rep-nominations, #team-reps

Sé Reed 10:01 am on November 13, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, 07 November 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • Upcoming WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Montreal, Quebec, Canada /  8 November
  • Coffee & Collaboration Session: Wednesday, 8 November@ 16:00 UTC

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • We had another strong week for WordPress. We are trending up as we get closer to the 6.4 launch around the corner. With solid performances from the WordPress 6.4 pre-launch campaigns (2x) and the Learn campaign, we managed to show some great energy from the community this week. We expect that with the launch of 6.4 coming up, we will again show some really good performances across the week.
    • Here is a look at the numbers for the week:
      • Impressions: 237,625
      • Engagements: 4,985
      • Link clicks: 1,437
      • Engagement Rate: 1.9%

New Issues

  • None today

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion or updates this week.
  • Cross-team collaboration -18 open issues
    • No discussion or updates this week.
  1. Project marketing – 17 open issues
    • Tell WordCamps hosting Contributor Days about the Contribute page/tool #295
      • Comment: this should be easy but somehow it is not. Translation is a factor.
  • People of WordPress – 6 open issues
    • No discussion or updates this week.

Closing Soon

  1. Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  2. Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  3. From Blogs to Blocks campaign #220
  4. Share and help collect #WPPhotos stories #238
  5. Celebrating Pride Month and WordPress Diversity #240
  6. Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently Closed

  1. None

Open Floor

  • Post time-change, should we keep the #marketing meeting at 15:00 UTC? What other contributors are affected by the time change?
  • We need to start Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. elections for 2024. Please let the current team reps know if you have interest in the role.

Next Steps

#marketing-team, #meeting-notes

Sé Reed 6:35 am on October 31, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 24 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • We published the meeting notes from last week and hope to keep current with notes and continue to complete past notes.
  • Upcoming WordCamps:
    • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Mumbai 2023 / 28 October–29 October
    • WordCamp Managua, Nicaragua / 28  October
    • WordCamp San José, Costa Rica / 4 November–5 November (Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Nov 5)
    • WordCamp Madrid / 4 November–5 November
    • WordCamp Montreal, Quebec, Canada /  8 November
  • Coffee & Collaboration Session: Wednesday, 25 October @ 16:00 UTC
    • @sereedmedia and @oglekler discussed ideas for adding content to the WordPress Mobile app:
      • https://github.com/WordPress/Marketing-Team/issues/296
      • https://github.com/WordPress/Marketing-Team/issues/288

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress. After the slight pause in some social activity, we introduced coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. campaigns during the week as we slowly re-introduced social media.
    • We saw the news announcement for the WordPress 6.4 RC1 campaign and the new Showcase section, which we saw good engagement with our audience. This was great excitement for the week, and they shared the good vibes with us.
    • Here is a look at the numbers for the week:
      • Impressions: 266,660
      • Engagements: 5,224
      • Link clicks: 1,922
      • Engagement Rate: 1.9%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion or updates this week.
  • Cross-team collaboration -18 open issues
    • No discussion or updates this week.
  1. Project marketing – 16 open issues
    • No discussion or updates this week.
  • People of WordPress – 6 open issues
    • No discussion or updates this week.

Closing Soon

  1. Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  2. Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  3. From Blogs to Blocks campaign #220
  4. Share and help collect #WPPhotos stories #238
  5. Celebrating Pride Month and WordPress Diversity #240
  6. Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently Closed

  1. New Meeting Notes Format testing #194
  2. Get involved or Contribute tab for the About page — structure and the content #217
  3. Promote Helping to Documentation team with Mobile Apps docs #219
  4. WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  5. People of WordPress – Stefano Cassone #233
  6. Promote the #feature-notifications team’s Notification survey #248
  7. Start Here! New Marketing Team Contributor Issue for WordCamp Kathmandu Contributor Day #294
  8. The Month in WordPress: September 2023 Edition #297

Open Floor

Next Steps

#marketing-team, #meeting-notes

Sé Reed 8:25 am on October 24, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, 17 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • Proposal that we resume Coffee & Collaboration Sessions, every other Wednesdays @ 16:00 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress but also a slower week. On Wednesday, we paused a few campaigns because of the current world events, hoping to create some space with the current news and our campaigns. Despite this, we actually did have a good week performance-wise with the campaigns that ran Sunday-Tuesday. Both engagements and clicks to the website were improved with a few key campaigns highlighting the WordPress 6.4 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 release as well as the WordPress 6.3.2 release.
    • Here is a look at the numbers for the week:
      • Impressions: 200,768
      • Engagements: 3,942
      • Link clicks: 1,501
      • Engagement Rate: 1.8%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion this week.
  • Cross-team collaboration -17 open issues
    • No discussion this week.
  • Project marketing – 19 open issues
    • No discussion this week.
  • People of WordPress – 7 open issues
    • No discussion this week.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Promote Helping to Documentation team with Mobile Apps docs #219
  • #WP20 From Blogs to Blocks campaign #220
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241
  • Promote the #feature-notifications team’s Notification survey #248
  • Start Here! New Marketing Team Contributor Issue for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #294

Recently Closed

  • None

Open Floor

  • None

Next Steps

#marketing-team, #meeting-notes

Sé Reed 7:07 pm on August 28, 2023
Tags: , , , , ,   

Notes: Global Marketing Team meeting, 22 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #269
  • Attendance:

Team News

  • We published an update to the Team Updates channel after 3 years.
  • The next Coffee and Collaboration Session will be on Thursday, August 24, 2023 at 18:30 UTC.

WordPress Publications

  • News: WP20 – A Heartfelt Thanks
  • MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress.: Introducing WordPress.org/blocks
  • Dev Blog: The anatomy of a letterform
  • AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility): Matrix Test Results

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates provided this week

New Issues

  • Improve register process for wordpress.org profile #273
  • Contribute remotely to CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. on the WCUS CD day #274
  • [AMPLIFY]: Openverse x SMK collaboration #275

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • No discussion on these issues this week.
  • Cross-team collaboration
    • Grow Your Story: Phase II #222
      • Unclear what the status/future of this project will be.
  • Project marketing
    • Grow Your Story: Phase II #222
      • Unclear what the status/future of this project will be.
    • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
      • Still need to incorporate updates and suggestions from the team reps. 

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • [AMPLIFY]: Kim Parsell Scholarship 2023 Recipient #250
  • [AMPLIFY]: Announcing the first Learn WordPress Course Cohort #268

Open Floor

Next Steps

Note: This post is backdated to the correct Notes posting date of August 28, 2023. Was published on October 10, 2023.

#marketing-team, #meeting-notes, #team-reps, #wcus

Sé Reed 1:32 pm on August 24, 2023
Tags:   

WordCamp US 2023 Contributor Day

Hello and welcome!

Thank you for joining the Marketing Team for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2023 Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. on Thursday, August 24! We’ve prepared activities for both new and experienced contributors to join in on the day. See the schedule for WCUS Contributor Day day here.

We will be hosting our Coffee and Collaboration Session at 18:30 UTC so that people who couldn’t attend WordCamp US can still participate remotely!

Table Lead: Sé Reed (@sereedmedia), Nyasha Green (@ngreennc)

SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. Monitor: TBA

Coffee and Collaboration Coordinator: TBA

Marketing Team Mission

The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.

Are you new to the Marketing Team?

Thanks for joining! Your first step is to get setup using the tools that the Marketing Team uses to operate:

  • Make WordPress Slack
  • Marketing GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/
  • Google Docs (shared links)

(If you want more onboarding assistance, check out the Training Team’s Getting Started – The Training Team Onboarding Program)

Check out the Marketing Project Board

The Marketing Project Board is a great place to find tasks to work on:

Review Good First Issues

Check out the Good First Issues label on GitHub

Submit Marketing Ideas

Do you have ideas for the Marketing Team?

Please put ANY of your thoughts, ideas, or questions in this GitHub issue:

Put your WordPress Marketing Ideas here! #282

Do you have experience working with the Marketing Team?

You are awesome and you know the drill! This is a great opportunity to work collaboratively! Please tackle some of the long-standing or more complex GitHub issues.

START HERE

Start Here! New Marketing Team Contributor Issue for WordCamp US Contributor Day – August 24, 2023

Before you go!

At the end of your Contributor Day, we’d love to get your feedback. Please fill out our WCUS 2023 Contributor Day survey.

#contributor-day

Sé Reed 9:16 pm on August 21, 2023
Tags: feature-notifications, , , , ,   

Notes: Global Marketing Team meeting, 15 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #269
  • Attendance:

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress had an amazing week this week. The launch of 6.3 offered up some opportunities to engage with the community with several campaigns, which in turn gave us one of our better weeks of the year. We additionally hit a milestone this week, gaining over 1k (1,087) new followers during the week, which, in turn, moved us to over 2.2 million followers in total. We had 10,729 (112% increase) pieces of engagement with our followers based on the content produced. This is an amazing feat as we outpaced the increase in impressions (33.1%), which suggests that the levels of engagement grew by more than the impressions alone. A similar story with our link clicks which has a 70% increase this week. The week saw several campaigns do well; however, the highlight really was the 6.3 release. We like to see an average of 2.0% engagement rate with our campaigns. This week we have 2.7%, which is really good. Again this number is from our 6.3 posts which had a huge 3.3% engagement rate on all posts for the week.
      • The overall performances shown highlight the work on amplifying the 6.3 release and working to excite our audience about the new WordPress.
      • Here is a look at the numbers for the week:
        • Impressions: 364,625
        • Engagements: 10,729
        • Link clicks: 2,763
        • Engagement Rate: 2.7%

GitHub Issues

New Issues

  • [Tracking] Notable Marketing Team issues and updates for the Team Updates post #270
    • This is a tracking ticket so that we can post notable things as we go for the next Updates post round-up.

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu is happening on September 8th and 9th. And, the Marketing table leads @Aayusha Shrestha & @Dajeema Rai have joined the meeting today. A list of tasks and guidelines for them would be appreciated. 
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • Needs to be moved to the Handbook!
      • Needs to be added to the main site as a subcategory in the About section. As a brand asset, particularly one belonging to an open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. organization, this is very buried and under utilized
      • Even if under Marketing team purview, needs to be more accessible to the whole project including Docs and their Style Guide.
  • Cross-team collaboration
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      •  Revise these for WCUS
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
      • Will this be doable in 6.3?
      • Need to check with the Mobile team and get a response about whether Jetpack is cut out or if something is left. A reasonable answer is needed if this is something to be concerned about. Right now, one of the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. committers moved the ticket for the Future release for this reason, so to move it back, we need to check with the Mobile team.
        The draft of the patch itself is already there.
  • Tide Promotion #207
    •  Is this still a viable team/project?
  • Promote Helping to Documentation team with Mobile Apps docs #219
    • HUGE progress has been made!
    • Not done yet. A review still needs to happen to determine whether the articles are more of a support doc (answering a specific question, ex. “How do I…”) or a regular doc (that explains features, tutorials, etc.).
  • WPPhotos Social Content Contribution Guide #239
    • how does this relate to #178 and #189?
    • This #178 GitHub issue is like the “macro” card of the WPPhotos campaign, where people can find the different ways to contribute to it. Also, each way to contribute has its own GitHub card with more info. They can all be found here: https://github.com/WordPress/Marketing-Team/labels/WPPhotos.
  • Celebrating Pride Month and WordPress Diversity #240
  • How can we revise this so it is relevant or actionable past the official Pride month?
  • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
    • Can ask for help on at WCUS Contributor Day
  • Promote the #feature-notifications team’s Notification survey #248
    • Feature notifications are being integrated into Phase 3, so we should check with the #feature-notifications team to see what their needs are. We had briefly discussed a new version of the survey for wider adoption.
  • Develop communications materials for Contributor Mentorship Pilot Program #253
    • Inaugural cohort has concluded, it would be excellent to align work with @harishanker to compile, review, and revise all of the documentation and communication for future use
    • would be GREATLY appreciated
  • Creating CONTRIBUTING.MD files across WordPress repos #263
    • Using communication skills for the good of the whole project and future contributors. I would like this to be a WCUS focus as well.
    • First step: Survey the repos and assess the CONTRIBUTING.MD files for each.
  • WordPress Project marketing
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • Showcase Guidelines and Content Moderation #221
      • This is a quick update on the status of the Showcase redesign work:
      • The primary goal of this project is to update the aesthetics and the underlying componentry of https://wordpress.org/showcase/
      • The Design team has finalized the design, but additional feedback to encouraged and can be added directly to the Figma file. There is also a new prototype that provides a better view of how the site will function.
      • In tandem with the aesthetic overhaul, there is a separate discussion about how submissions to the Showcase are handled. More info here:
      • A lot of work is currently underway regarding the underlying components that will contribute to this design. In theory, this project could be completed in September from a development perspective, but the timeline is dependent on community feedback and the like.
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Can we revise this for WCUS?
    • The work on the book can transition to editing to improve some of the writing style. May not be a task for everyone.
  • Grow Your Story: Phase II #222
    • modified after WCEU so we should be able to use this same ticket for WCUS
  • Revising the Enterprise page on WordPress.org #244 (Discussion)
  • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
    • launched in 6.3 but we are still using this ticket for modifying the Tool’s functionality. Ideally we will get this upgraded by the end of this week so it can be used well at WCUS Contributor Day!

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • The Month in WordPress: June 2023 Edition #243
  • Prepare and post Marketing Team update for Updates channel #228

Open Floor

  • WordPress Style Guide updates
    • Any development on discussion about Capitalization standards for languages?
  • Workflow share request from @coachbirgit
    • I’d like to piggybank on the awesome workflows of the Marketing team, how to collaborate the best way with all make/WordPress teams.
    • The #deib-working-group channel was created recently and I’m currently on it preparing the project tracker on GitHub and would love to receive some valuable input on seasoned contributors familiar with GitHub projects.
  • Blocks page
    • This new page has been added to showcase blocks in WordPress. The purpose of this page is to better tell the story of blocks, both within WordPress and as a broader framework for folks to consider with their next project.
    • This page is meant to be an initial iteration and should evolve over time and based on feedback. Because the page is built in the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor, iterations can be implemented rather quickly.
      • GitHub issue for the next iteration, and feedback is encouraged.
    • Spotlight a few long-standing issues regarding .org navigation
      • The navigation on the site has been frequently discussed but remains convoluted. There are a number of existing GitHub issues outlining the current struggles and proposing solutions.
      • Ideally, in the next month or so, we can start implementing a plan to update and streamline both the headerHeader The header of your site is typically the first thing people will experience. The masthead or header art located across the top of your page is part of the look and feel of your website. It can influence a visitor’s opinion about your content and you/ your organization’s brand. It may also look different on different screen sizes. and footer navigation across .org sites. A more formalized Make Post is needed, but in the meantime, catch up on the discussion and share your thoughts in the following GitHub issues.
      • (Header) Navigation: Rephrase a few items, reconsider sorting
      • Footer: Revisit footer links and categorize

Next Steps

Note: This post is backdated to the correct Notes posting date of August 21, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 9:02 pm on August 14, 2023
Tags: , , , ,   

Notes: Global Marketing Team meeting, 8 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #267
  • Attendance:

Team News

  • No team updates
  • The next coffee break will be on Thursday, 10 August, 2023 at 18:30 UTC. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • No stats provided

GitHub Issues

New Issues

  • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
    • This is continuing past the 6.3 launch, but things are locked for now, maybe a week, to give us all some breathing room.

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • The Month in WordPress: July 2023 Edition #266
      • Could use some help to meet Aug 11 publication date
    • Prepare and post Marketing Team update for Updates channel #228
      • Still in progress
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • Not a contributing issue, so it needs to go into the Handbook, with a link from the GitHub issue for each WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more..
    • Pages on MakeWP that show the % of WP #255
      •  Please clarify purpose of this task

  • Cross-team collaboration
    • WPPhotos Social Content Contribution Guide #239
      • nice first issue opportunity. Rather than including this in the meeting every week, should we maybe just include a bulk CTA for good first issues?
      • Non-actionable issue need to be removed from the GitHub and put in the Handbook.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • People of WordPress – Stefano Cassone #233
  • People of WordPress: Allison D #234
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

  • Our next meeting is 15 August, 2023 at 15:00 UTC.
  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/269

Note: This post is backdated to the correct Notes posting date of August 14, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 8:47 pm on August 7, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, 1 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #259 
  • Attendance:

Team News

  • No team updates
  • The next coffee break will be on Thursday, 10 August, 2023 at 18:30 UTC. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress continued to drive engagements in what was another excellent week for DotOrg. Despite fewer campaigns, we focused on engagements and saw our engagement rate jump 12.4% or an average of 2.1% overall, above our usual weekly goals. Overall, we gained 543 new followers; however, with the recent Twitter (X) news, we did see a larger than average group of followers deactivate their account, with 383 followers removing their Twitter account. Most of the loss occurred on Monday and Tuesday when news broke of significant changes with Twitter (X). With 543 new followers this week, we finished at 2,199,254 new followers and are getting closer to 2.2 million total followers overall.
      • The overall performance was strong from a campaign perspective. During the week, various 6.3 campaigns saw strong performances as our followers continued to get excited about this upcoming release. When it came to the top 3 campaigns, two campaigns, including the WP 6.3 RC2 announcement and a separate campaign highlighting the new Synced Patterns, drove a majority of the engagements from our followers.
      • Here is a look at some of the performance numbers for the last week:
        • Impressions: 322,578
        • Engagements: 6,140
        • Link clicks: 1,379

GitHub Issues

New Issues

  • People of WordPress: Anh T #260
  • People of WordPress: Sunita R #261
  • Release Assets #262
  • Creating CONTRIBUTING.MD files across WordPress repos #263

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • The Month in WordPress: July 2023 Edition #266
      • This is a time-sensitive issue. We’re looking for contributions by August 8th.
      • This is also a good task for first-timers since the source materials are all linked. July’s news is into this handy newsletter
    • Prepare and post Marketing Team update for Updates channel #228
      • Updates are supposed to be at least every 3 months. Marketing hasn’t posted there since 2020.
      • Team reps are working on 6 months of 2023 post to bring team to current.

  • Cross-team collaboration
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
      • Could this possibly be in 6.4?
    • Tide Promotion #207
      • Is this still a viable goal?
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • This is also a GREAT first issue. If you want to help, talk to @ninianepress
    • Celebrating Pride Month and WordPress Diversity #240
      • Pride Month is over, but diversity is forever!
    • Promote the #feature-notifications team’s Notification survey #248
      • This is a big Phase 3 component, so we should try to get the word out as best we can.
      • Maybe the survey could use some refinement.
    • Develop communications materials for Contributor Mentorship Pilot Program #253
      • We’ve also been tasked with compiling WordPress news sources for new contributors.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • Amplification request form #140
    • This got an update
  • The Month in WordPress: June 2023 Edition #243
    • This issue was skipped as the sponsored contributor that works on it is on leave

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of August 7, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 8:35 pm on July 31, 2023
Tags: , , , ,   

Notes: Global Marketing Team meeting, 25 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #257 
  • Attendance:

Team News

  • No major updates
  • The next coffee break will be on Thursday, 27 July, 2023 at 18:30 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress had another excellent week. The numbers dropped a bit as we were up against the BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign the previous week, which drove a lot of excitement and more video content that offered good engagement in the channel. That said, these numbers are great. The engagement number of 4,549 is a higher-than-average number for the summer months, despite the fewer impressions/engagements from the previous week. We increased the number of link clicks to the website this week, which is a good evaluation that the content with clicks to the websites actually drove more traffic. We also had 710 net new followers this week, which is lower than the previous week, which is still believed to be Facebook reactivating accounts as the number of new followers all came from Facebook alone.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WordPress Developer social post, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US post about Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., and the WP Briefing campaign for episode #60 launching this week. These campaigns drove high engagement and, most importantly, click engagement to the website, including 832 total engagements in just those 3 posts alone. This is broken down more in the upcoming Top Performers by Engagement section.
        • Impressions: 232,615
        • Engagements: 4,549
        • Link clicks: 1,421
        • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • People of WordPress: Ihtisham Z #258

Open Issues

There was no discussion on issues from the Marketing Team GitHub in Slack this week, so we are listing all issues as were presented in the meeting.

  • Marketing Team management
    • WordPress Media Outreach #135
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
    • Prepare and post Marketing Team update for Updates channel #228
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
    • Pages on MakeWP that show the % of WP #255

  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • Tide Promotion #207
    • Promote Helping to Documentation team with Mobile Apps docs #219
    • WPPhotos Social Content Contribution Guide #239
    • Celebrating Pride Month and WordPress Diversity #240
    • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
    • Promote the #feature-notifications team’s Notification survey #248
    • Develop communications materials for Contributor Mentorship Pilot Program #253

  • WordPress Project marketing
    • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • What is WordPress? #205
    • Get involved or Contribute tab for the About page — structure and the content #217
    • Showcase Guidelines and Content Moderation #221
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Grow Your Story: Phase II #222
    • People of WordPress: Ryan K #235
    • The Month in WordPress: June 2023 Edition #243
    • Revising the Enterprise page on WordPress.org#244 (Discussion)

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220 
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 31, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps