Take the 2018 WordPress News Survey

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

The information collected in the survey is used to make informed decisions about improvements across the WordPress project, so your answers are incredibly valuable and help shape the future of the platform.

Take the survey here.

 

 

#wordpress-news

Marketing Team Notes – July 11, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by: @dushanthi @mcdwayne @harryjackson1221 @MichelleK @abhanonstopnews @maedahbatool @jenblogs4u @brenneradams @cjross @Josh B @miker @AfshanaDiya @westcounty.media @gidgey @SeanGarrity @RachelPage @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? @RachelPage was not present, but the decision was made to complete the card and consolidate survey related cards.
  • What is at risk? Currently past due.
  • What can someone new in Marketing help with? None!

Accessibility in the Marketing Handbook

Trello Link: https://trello.com/c/Zfu9Skba/181-accessibility-in-the-marketing-handbook

Task-Lead: @mcdwayne @gidgey

  • What is going well? Moving to Needs Approval, once approved, will publish to the handbook
  • What is at risk?  Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Awaiting video files shot at WC London.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anumber of videos now edited from interviews at WCBELFAST – anyone able to help with subtitling?

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Awaiting replies from WordCamp Central to be able to finalize social media document. Had some additional case studies which have come in to help organizers with examples and ideas. Thanks, everyone.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? @RachelPage is at the end of a significant project at the office and she’s hoping to be back in touch by the beginning of next week.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @mcdwayne and @gidgey are going to do a final pass and manage to publish. Nothing else needed currently.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @alexdenning offered to help with anything else needed.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well?  The link has been updated to remove the Miami 2017 tag from it. Updating the link on the card and then we are a go-to promote it.
  • What is at risk? Nothing at present.
  • What can a new user help with? @gidgey will write a 300-word post to embed the video and post on the blog.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? In the last few weeks, 8 additional videos received to include in the curated list. Thanks for these.  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anyone want to work on these, please get in touch. Great for new people and for anyone wanting standalone tasks.

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellComplete, but waiting for the image from the Design team.
  • What is at risk? Nothing at present.
  • How can a new member help with? @cjross will reach out to them shortly to get this moved out.

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? @jayman was not present. @gidgey was tagged in a comment for an update, but it has not been replied to just yet.
  • What is at risk?  Not sure.
  • How can a new member help with? None!

Survey: How do you get your WP News?

Trello Link: https://trello.com/c/Vsxa4QF9/173-survey-how-do-you-get-your-wp-news

Task Lead: @gidgey

  • What is going well? Joshua Bray made the survey today and @gidgey approved it. @gidgey will write a 300-word blog. Success will be defined as, 100 replies to the survey.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? Publicizing when complete.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with
    • @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.

Case Study: Solving Local Issues with Multisite Qube Global

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Read more to see how they solved those issues with WordPress.

A WordPress Case Study, submitted by Moove Agency, a WordPress web design agency & WordPress company from London.

The Project

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Its previous content management system (CMS) provider had stopped offering web-development services, which had a knock-on effect on the digital marketing initiatives planned.

Qube Global Software was looking to create a better experience for its audience, increase leads, strengthen its brand, and ultimately improve their search engine rankings. Moove Agency took this project on and used WordPress to meet the goals Qube was looking to accomplish.

The Challenge

This was a large project, with a pretty elaborate list of requirements which included being mobile responsive and SEO friendly by design. To ensure their marketing efforts could continue with minimal effort and frustration, Qube wanted a user-friendly system that allowed for user and role management as well. To keep track of marketing goals, the project needed a simpler way to track conversion and to incorporate modern tools for insight, alongside an easy way for sharing of posts on social media.

Why WordPress?

Based on their experience with the previous CMS, choosing a popular and well-supported CMS that could grow and do everything required was of utmost importance when Qube Global Software commissioned its new website.

The Obstacles

Moving from six to eight new websites could be a potential SEO disaster which Qube wanted to avoid. Moove Agency had a team of experienced developers who devised a detailed plan for implementation of thousands of redirects, speeding up the process with a set of custom-developed scripts.

A challenge with WordPress Multisite is that its default setting does not support an easy content workflow. The same page cannot be easily pushed to the other sites and then edited from one place.

The Solution

WordPress Multisite was used to create just one master WordPress theme which was then multiplied seven times for local sites around the world. Search engines are a key channel in Qube Global Software’s international digital marketing strategy, which is why regional sites needed to be managed effectively and locally. WordPress Multisite made for a fantastic low-cost yet scalable solution for this project. Some extra development by Moove Agency enabled the client to manage all of its content from the global site and then push it into the regional sites.

Qube Global Software also wanted freedom and flexibility in building and maintaining the websites. Using Page Builder, they could do it all themselves. Template building, pages with two-column text, white paper download widgets, calls to action, and so much more.

Also, the marketing team members needed to be able to create new landing pages themselves, without having to rely on a web designer. Using the WordPress plugin Gravity Forms, they can easily create custom forms anywhere on the website, easily. As enquiries are so important for business, this was an awesome feature made possible through using WordPress.

The Result

Whilst the regional websites were being built, several tools were implemented to make tracking and reporting easy. Google Analytics and conversion tracking were set up, as were AdWords conversion tracking, social share tracking, and other tools for monthly reporting.

Combining the data these tools offer makes for some pretty great results:

  • 37% increase in the number of enquiries
  • 175% increase in mobile goal completions
  • 56% increase in visitor numbers
  • 30% increase in organic visibility

And best of all: a fantastic ongoing relationship between Moove Agency and its client, Qube Global Software. WordPress, WordPress Multisite, and its available plugins made it possible to create several awesome sites from one master theme. Choosing these tools was key in a successful and sustainable project, enabling teams to easily maintain their own websites.

#multisite

Marketing Team Notes – June 20, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @cjross

Meeting attended by: @bridgetwillard@mcdwayne@maedahbatool, @harryjackson1221@cjross@dushanthi@RachelPage@vishalmukadam, @abhanonstopnews, @bseekins, @danieltj, @meher, @brenneradams, @Josh B, @tokyobiyori 

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well?  Todd has reviewed the document and it needs to be revised. Due to other work going on, this has kind of slipped through the cracks. I will be sure that Kyleigh and I review this over the next day or so to have it updated.
  • What is at risk? Not at this time.
  • What can someone new in Marketing help with?  Review and provide copy edit.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? We have a programme of interviews at WordCamp Belfast starting this Friday and across the weekend, Waiting on the files from the interviews filmed at WordCamp London, and will report back when these are available and we can start further work on this.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @brenneradams might be able to record interviews at WC Orange County if needed. Members from the WordPress Marketing team can make a video selfie and send it to wordcampbelfast@gmail.com and include a promo for the marketing team.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The whole document is being worked on at the very first Contributor event in Ireland/ Northern Ireland this Friday. We will be joining people onto Slack and promote the Marketing team.
  • What is at risk? We have questions into WordCamp Central for certain aspects as there are issues with how the WordCamp websites work with the different social media. There is also a new checklist on the WordCamp Central website.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? The team has completed their testing with usertesting.com and has reviewed all the videos and are working to apply the information gained by updating the current Personas. This week, they are conducting live usability testing to validate information gathered. This will be conducted Thursday and Friday and hopefully applied to the Personas next week. @gidgey will assist in final editing.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well?  I have received additional content from members of the marketing team that I will be able to edit this week for submission next week. Big thanks to @Machielle & @dushanthi
  • What is at risk? Nothing at present.
  • What can a new user help with?  At this time, we have enough content to move forward, so we’re good.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? This card can be moved to stalled/backlog. The GC is considering different approaches for this page, and are waiting for a demo from a designer. This card may be scrapped or re-activated depending on the result of that.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? This copy has been accepted, and this has moved to design. The card moving to Await Approval.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? This area continues to grow, which is wonderful and a tribute to WP community. At WordCamp Belfast contributor event this Friday, we will be having a WordPress.TV and WordPress marketing team group, which will be working further on this card. We will also be promoting it across the weekend.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellThe submission has had the editorial reviews performed, I am editing this week.
  • What is at risk? Nothing at present.
  • How can a new member help with? This card is currently nearing completion, no assistance needed right this second.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with
    • @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Menn-Neuralab Case Study
    • https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
    • Task-lead: @brenneradams
    • What is going well? This one needs a few more eyes on it, it is close to being ready but could still use lots of love.
    • What is at risk? None!  
    • What can someone new in Marketing help with? There are already a few suggestions, but we need to reformat a paragraph or three to get it closer to needing an editorial pass.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Went through and added a bit more suggestions for the copy here, this one is ready for a preliminary editorial pass, though it could use some expansion for some of the sections.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? If you want to help organize some of the copy, this is a great place to get started to see how we are approaching the case studies.

Marketing Team Notes – May 30, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by: @mcdwayne@maedahbatool@dustinnay, @dushanthi@RachelPage, @bridgetwillard@harryjackson1221, @westcounty.mediaPriscilla BocageVishal Mukadam, @abhanonstopnews, @brenneradams, @miker, @Machielle, @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? The document has been mostly reviewed and revised per the comments made by others. Looks almost ready to be approved. Need a final copy edit pass.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Final copy to be edited.

In Progress

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? @miker — That card is still in the same status. The copy is nearly approved. There are pending changes to one section, but those may already be done. The card is currently being worked by design. I don’t expect it will come back into action for us but would suggest leaving it Needs Approval for now.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? New information has been gained and validated. We have also finally gained some information regarding Web Agencies. Working to complete final deliverables.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with?  Review and editing of Personas once revised. Should be completed in the next 7-10 days.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @miker — Looking at that doc, it seems like there is a lot of copy in it. It looks like this needs some review and feedback? @mcdwayne — This one really needs people who have experience using WP.com and WP.org, if that is you or you know anyone who is already talking about this difference, send them over this way. @bseekins — I just need a few more .com things, and then I can do the .org and boom we’re done, well I mean done for review. @westcounty.media — Many beginners do not realize that there are two versions of WP, and what the constraints and advantages are of the two.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with?@brenneradams will take a look.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? @miker — I do not have an update on that today, unfortunately. @cjross is the main one working on that, but we haven’t talked this week. He’s away on holiday.
  • What is at risk?  All is well.
  • What can a new user help with? @Machielle — Last week he said that he didn’t need help but had enough content, just needed to format it. @dushanthi — Yes, last week he talked about editing and submitting it this week.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 was out today, so no meta update there, so let’s go to the individual cards and circle back if there is any further meta discussion on it.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? I just haven’t been able to get to this yet to finish it.  I need to go in and heavily edit the content. I left it as written but broke it up into the required sections. It sounds very technical right now.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? None!
  • Close Marketing Case Study
    • https://trello.com/c/qGqAA6G5/165-closemarketing-case-study
    • Task-lead: @brenneradams
    • What is going well? @Priscilla Bocage — It seems that anybody has touched it since May, 9th.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? @Priscilla Bocage — I’m not available this week, but if next week anybody has touched it, I can try and have a look.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? I wanted to get started on this one, but I saw @harryjackson1221’s latest comment in there, saying the first draft is ready. When I open the attached file though, it looks like it isn’t. It’s just the headers and the original copy.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? I’ll check with Harry outside of the meeting, is that ok? So we can move on for now.

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? This continued at WordCamp Belfast with questions and format also provided to some other WordCamps and MeetUps. During the next three weeks, a further eight interviews are scheduled. We are awaiting video created at WordCamp London for this project.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? This was worked on at two WordCamps during the weekend with updates made to ‘branding’ and amendments made to the section on ’email’ to incorporate the changes introduced by WordCamp Central (these when the draft is complete will need to be verified with WordCamp Central), suggestions were also made on updates to Facebook, Instagram and Flickr due to major changes they have introduced and a query has been raised with the Community team on whether WordCamp social media would fit the definition of ‘charity’.
  • What is at risk? None!
  • What can someone new in Marketing help with? The Marketing group were highlighted throughout the WordCamp Belfast 2018, which was the only WordCamp to take place on #WP15. It was included in the contributor event, the first to take place on the Island of Ireland, and had a group working on it as well as on the joint understanding of marketing and accessibility. It was promoted during the event for video and press-style feature interviews.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? It was wonderful to see additions to this card being made at WordCamps and MeetUps celebrating the WordPress anniversary during the last week. For new people, these suggested items will need to be reviewed and if anyone who is already assisting with this card or would like to start working on it, is welcome to do so. Please DM on slack.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? No updates!
  • What is at risk? Nothing at present.
  • How can a new member help? None!

Marketing Team Notes – May 23, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @cjross

Meeting attended by: @mcdwayne@dustinnay, @dushanthi@RachelPage, @bridgetwillard, @maedahbatool@harryjackson1221, @cjross, @tokyobiyori,@JoshB, @bseekins, @abhanonstopnews, @meher, @brenneradams,

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? Todd has reviewed the document, and it needs to be revised. Due to other work going on, this has kind of slipped through the cracks. I will be sure that Kyleigh and I review this over the next day or so to have it updated.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with?  Review and provide copy edit.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? We have a programme of interviews at WordCamp Belfast starting this Friday and across the weekend. Waiting on the files from the interviews filmed at WordCamp London, and will report back when these are available, and we can start further work on this.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? @brenneradams might be able to record interviews at WC Orange County if needed. Members of the WordPress Marketing team can make a video selfie and send it to wordcampbelfast@gmail.com and include a promo for the marketing team.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The whole document is being worked on at the very first Contributor event in Ireland/ Northern Ireland this Friday. We will be joining people onto Slack and promote the Marketing team.
  • What is at risk? We have questions into WordCamp Central for certain aspects as there are issues with how the WordCamp websites work with the different social media. There is also a new checklist on the WordCamp Central website.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? The team has completed their testing with usertesting.com and has reviewed all the videos and are working to apply the information gained to updating the current Personas. This week, they are conducting live usability testing to validate information gathered. This will be conducted Thursday and Friday and hopefully applied to the Personas next week. @gidgey will assist in final editing.
  • What is at risk? No risks at this time.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? No updates are available this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? I have received additional content from members of the marketing team that I will be able to edit this week for submission next week. Big thanks to @Machielle & @dushanthi.
  • What is at risk?  All is well.
  • What can a new user help with? At this time, we have enough content to move forward, so we’re good.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? This card can be moved to stalled/backlog. The GC is considering different approaches for this page, and are waiting for a demo from a designer. This card may be scrapped or re-activated depending on the result of that.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? This copy has been accepted, and this has moved to design. The card is moving to Awaiting Approval.
  • What is at risk? All is well.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? This area continues to grow, which is wonderful and a tribute to WP community. At WordCamp Belfast contributor event this Friday, we will have a WordPress.TV and WordPress marketing team group, which will be working further on this card. We will also be promoting it over the weekend.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? The submission has had the editorial reviews performed; I am editing this week.
  • What is at risk? Nothing at present.
  • How can a new member help? This card is currently near completion, no assistance needed right this second.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead@Machielle
    • What is going well? @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing.
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Menn-Neuralab Case Study
    • https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
    • Task-lead: @brenneradams
    • What is going well? This one needs a few more eyes on it, it is close to being ready but could still use lots of love.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? There are already a few suggestions, but we need to reformat a paragraph or three to get it closer to needing an editorial pass.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Went through and added a bit more suggestions for the copy here, this one is ready for a preliminary editorial pass, though it could use some expansion for some of the sections.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? If you want to help organize some of the copy, this is a great place to get started to see how we are approaching the case studies.

Contributor Day Onboarding Guide – Spain

This is a consumable PDF handout for to help with onboarding on Contributor Day for the team in Spain.

Bienvenidos y Gracias

Trae tu portátil y no olvides el cargador.

Regístrate para crear una cuenta WordPress.org (https://login.wordpress.org/register)

Hazte una cuenta WordPress Slack.

  • Haz el Login con tu cuenta wordpress.org en este link: https://login.wordpress.org/register
  • Registra la cuenta en Slack a través de este enlace introduciendo tu nombre de usuario de WordPress.org.
  • A ser posible, utiliza el mismo nombre de usuario en Slack y WordPress.org
  • Tras darte de alta en WordPress Slack y por tener una cuenta de WordPress.org, automáticamente se te asignará un correo electrónico del estilo usuario@chat.wordpress.org a tu perfil. Es muy importante en caso de que olvidaras tu contraseña.
  • Busca el canal adecuado y únete.
  • Agradeceremos si subes una foto para que te podamos reconocer.

Es posible que necesites echarle un ojo a la guía de iniciación rápida

Es posible que necesites crear una cuenta de Trello o Asana.

Algunos equipos como el de Diseño o el de Comunidad usan estas aplicaciones para gestionar sus tareas.

– Trello : https://trello.com/signup

– Asana : https://asana.com/es

PDF: https://make.wordpress.org/marketing/files/2018/05/ContributorDay-OnboardingPDF-ES.pdf

#contributor-day

Marketing Team Notes – May 2, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Continue reading

Marketing Team Notes – April 25, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by:   @vishalmukadam

Meeting attended by: @harryjackson1221 @cjross @mcdwayne @maedahbatool @Machielle @bridgetwillard @brenneradams @miker @joe9663 @PriscillaBocage @jenblogs4u @vishalmukadam @dushanthi

Today, we began the meeting by going through the cards on our Trello board

Needs Approval

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker

What is going well?

@miker The good news is that there will be a new contributor coming on to this card, as well as Create a Blog.  This should help to revise the copy to align with the GC.

I am adding the update to the card now.  I think this card needs to be taken out of Needs Approval, and put back to in progress.

What is at risk?  

@miker

At this point, this card should be considered blocked pending additional direction.

The update is that they are having a new voice take a crack at it.  The feedback I got is that it is “close” but still not quite there.

What can someone new in Marketing help with?

@miker said one of the senior copywriter is going to help with this, so needs to put him on trello board.

@joe9663 added some copy to the sections for creating a website in a subdirectory and subdomain.  Waiting on feedback for GC

Notes:

Marketing team is still working on this task and trello card is on it, waiting for feedback from the Growth Council. Continue reading

Contributor Day Benvenuto e Grazie

I Contributor Days sono fantastici. Le persone sono eccitate. A volte, tuttavia, l’eccitazione è attenuata da una moderata frustrazione per l’impostazione di tutti gli strumenti. Con il feedback del nostro team e di altri, abbiamo deciso di prendere una certa iniziativa e creare una guida per l’onboarding di Contributor Day.

Questa immagine mostra la documentazione in formato PDF consumabile per aiutare con l'onboarding per i giorni di contribuzione in italiano.

Questa immagine mostra la documentazione in formato PDF consumabile per aiutare con l’onboarding per i giorni di contribuzione in italiano.

Contributor Day Benvenuto e Grazie

  • Porta con te il computer portatile ed il cavo per la ricarica.
  • Registra un account su WordPress.org
  • Crea un account su wordpress.slack.com
  • Fai login con il tuo account di wordpress.org su make.wordpress.org/chat
  • A quella pagina cerca ‘Joining the WordPress team on Slack’ ed inserisci il tuo indirizzo email
  • Se puoi, fai in modo che il tuo username di Slack e di WordPress.org siano gli stessi
  • Dopo aver fatto login su wordpress.slack.com, la email associata al tuo username di Slack sarà: [wporgusername]@chat.wordpress.org. Questa informazione è importante nel caso tu dimenticassi la password di wordpress.slack.com.
  • Cerca i canali che ti interessano ed entra.
  • E’ preferibile completare il proprio profilo con il tuo nome ed una foto in cui tu sia riconoscibile
  • Potrebbe essere necessario fare riferimento alla Trac Onboarding Guide
    https://make.wordpress.org/core/handbook/tutorials/trac/new-user-quick-start/
  • Potrebbe essere necessario creare un account di Trello.
    Alcuni team, come Design e Marketing, utilizzano Trello per gestire i task
    https://trello.com/signup

Translation by Francesco Di Candia (@francescodicandia).

Scarica il PDF qui.

https://make.wordpress.org/marketing/files/2018/04/ContributorDay-OnboardingPDF-Italian.pdf

#contributor-day