Sé Reed 2:40 pm on May 16, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 9 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHub card #224
  • Leading the meeting: @robinwpdeveloper
  • Taking notes: @sereedmedia
  • Link to meeting start in Slack: https://wordpress.slack.com/archives/C0GKJ7TFA/p1683644420666139
  • Link to attendance thread in Slack (12 contribs): https://wordpress.slack.com/archives/C0GKJ7TFA/p1683644520706479

Team News

  • Marketing Team members Jenni McKinnon, Sé Reed, and Mark-Andrew are currently slated to attend the Community Summit.
  • Marketing Team successfully launched the #WP20 From Blogs to Blocks campaign. Thank you to @ninianepress, @nomadskateboarding, @sereedmedia, @santanainniss and @ngreennc for making that happen.
  • This week’s coffee break will be on Thursday, 18 May, 2023 at 18:30 UTC 17:00 UTC

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress continued to hold steady this week. We had gains of 339 net-new followers over the week and did see some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-261) as more people slowly move away from the platform. However, we are also beginning a period where with the warmer weather, people who have been inside for long periods, are starting to head out more. More often the industry as a whole will see a drop off in user activity and engagement.
  • The overall performance was strong from a campaign perspective. We saw 3 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2, WP20, and the People of WordPress had the strongest performances for the week.
  • Here is a look at the numbers for the week:
    • Impressions: 300,309
    • Engagements: 5,279
    • Link clicks: 1,370
    • Engagement Rate: 1.7%

GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues

New Issues

  • Grow Your Story: Phase II #222
    • New ticket for the 2023 campaign
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Discussion about using pull requests for editing content, no conclusion reached

Open Issues

GitHub issues are being grouped in a new way today, please comment if this format is helpful or not.

Marketing Team management:

  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • This will be part of our WCEU documentation prep
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • Good collaboration session topic
  • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Waiting on pull request review and review changes
    • Issue author: need to find the time to review all the comments and merge stuff in. My best guess is by end of May.

Project Marketing:

  • What is WordPress? #205
    • We need to move this along.
  • Showcase Guidelines and Content Moderation #221
    • The Showcase is IMPORTANT

Recently Closed

Open Floor

  • From @rmartinezduque: Openverse update: They now have new Flickr images in the catalog, here’s an example from the James Webb Space Telescope. We’ll be sharing this news on social media!
  • From @sereedmedia: I want to share that I am personally very proud of what this team has accomplished with the From Blogs to Blocks campaign. Particularly, I want to acknowledge the small but mighty contributor team that came together to make an idea happen. Thank you to @ninianepress for taking the risk to share an idea and being willing to see it through. Thank you to @nomadskateboarding for always bringing the most contagious enthusiasm and can-do attitude to everything you do. Thank you to @ngreennc or jumping in with both feet and showing up (even while cooking dinner). And thank you to @santanainniss for helping us to believe in ourselves. You all TRULY epitomize the spirit of WordPress. <3

Next Steps

Our next meeting is 16 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 5:11 pm on May 8, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 2 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • Two of our team reps are currently out on leave: @robinwpdeveloper and @santanainniss. We hope they will be able to return soon!
  • The Marketing team reps were asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. We have recommended @ninianepress (Jenni McKinnon), @sereedmedia (Sé Reed), and @ngreennc (Nyasha Green). Contributor @noman@nomadskateboarding (Mark-Andrew) is already slated to attend.
  • Help us prepare Marketing Team text for WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.: https://github.com/WordPress/Marketing-Team/issues/212
    • Discussion on ticket that lead to completion/close-out
  • This next coffee break will be on TBD. The topic will be: WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe Contributor Day prep

WordPress Publications

  • Marketing Team: #WP20 campaign announcement: 20 Days to Celebrate 20 Years of WordPress, From Blogs to Blocks
  • WP Briefing: Episode 54: A Bill of Rights for the Open Web
    • Highlighted quote: Basically, the whole concept of open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. software is being built by the folks who show up. You can’t influence the future of anything if you’re not showing up in the spaces where the influence happens.

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress had a solid week over the past week from a performance perspective. We managed to improve our total number of clicks to the website (1,379 or +1.9%) and maintained a fairly close engagement rate (1.9%) which is on par with our goals. We produced a good mix of campaigns and saw similar performances to some of our better weeks. We did see some loss again with Twitter as it continues to see a loss of subscribers as more people leave the platform. This lowered our overall gain on the week to 386.
  • The overall performance was strong from many campaigns, however, it was strongest with our WP20 campaign and saw that campaign alone picked up all 3 of the top performing places for the week as users continue to get excited about the upcoming 20th anniversary.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 322,578
    • Engagements: 6,140
    • Link clicks: 1,379
    • Engagement Rate: 1.9%

GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ Issues

New Issues

  • Grow Your Story: Phase II #222
    • New ticket for the 2023 campaign
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Discussion about using pull requests for editing content, no conclusion reached

Open Issues

GitHub issues are being grouped in a new way today, please comment if this format is helpful or not.

Marketing Team management:

  • Adds marketing-specific issue templates #213 . Pull request for Amplification request form #140
    • Changes requested on this pull request
    • Please provide feedback on how the marketing team can request and receive information from the community for amplification.

Cross-team collaborations:

  • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • @rmartinezduque has been updating the handbook and campaign information on this.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be sorted and revised for WCEU.
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
  • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • Suggestion to submit for the WP Community Summit
  • What is WordPress? #205
    • Tagged MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Team SEO contributor for review
  • The Month in WordPress: April 2023 Edition #209
    • Deadline flagged and reviews completed
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Showcase Guidelines and Content Moderation #221
    • New Showcase guidelines proposals … this is a key marketing point for WordPress, opinions and feedback encouraged

Closing Soon

Open Floor

  • None

Next Steps

Our next meeting is 09 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 1:57 pm on May 8, 2023
Tags: , , ,   

FAQ for the #WP20 From Blogs to Blocks Campaign

The WP Make Marketing team is pleased to launch From Blogs to Blocks, a community campaign to celebrate WordPress and its 20th Anniversary. The prompts will be posted daily for 20 days, from May 8 through May 27. You can read the campaign announcement here.

Below are answers to some of the questions we’ve anticipated or encountered so far. If you have more questions about the #WP20 From Blogs to Blocks campaign, please let us know in the comments and we’ll do our best to answer you as soon as possible!

What is the #WP20 From Blogs to Blocks campaign?

The #WP20 From Blogs to Blocks campaign is a celebration of the 20th anniversary of WordPress. It is 20 days of small, WordPress-related actions. 

How can I participate in the campaign?

Each day during the campaign, visit the WordPress Make Marketing blog, where you’ll find five WordPress-related prompts in the categories of Blogging, Developing, Designing, Photography, and Community. To participate, choose a prompt, take the designated action, and leave a comment on that day’s post linking to your action.

Do I have to do all of one kind of prompt, i.e. all the Developer prompts or all the Community prompts?

You can mix and match your actions however you like. Or create your own daily action that works for you. The goal is to celebrate WordPress: The prompts are just there to get you started.

How do I share that I have taken action for #WP20 From Blogs to Blocks prompt?

Participation will be tracked via the comments on each daily post. Each prompt will explain how to complete the action, and let you know how best to share that action in the comments.

Do I have to participate every day?

You can participate as much or as little as you’d like. 

What is the deadline to participate?

The prompts will be posted daily for 20 days leading up to the WordPress 20th Anniversary on May 27, 2023. Any person who completes at least one action and shares it as a comment on one of the daily prompt posts during the 20 days of the campaign will be considered a participant in the #WP20 From Blogs to Blocks campaign. 

What happens if I complete all 20 actions?

Participants who share an action on all 20 posts will be considered a From Blogs to Blocks champion! Sooner is more fun, of course, but you do not have to complete all 20 posts before May 27 to become a champion! All participants have until August 23, 2023 (before the start of WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US 2023). to complete their actions and comment on the related post.

How will my participation be acknowledged?

Every participant will have the achievement acknowledged by the Make WP Marketing team, possibly on their WordPress.org profile. Champions will receive an additional acknowledgement of their accomplishment.

Can I participate if I am new to the WordPress community?

Yes! Everyone is welcome to participate.

Can I collaborate with others in the WordPress community for a shared action or response?

Yes! Collaboration is the lifeblood of WordPress. You can comment your shared action separately, or one person can share a comment and tag their collaborators.

Can I share my action on multiple platforms or social media accounts?

You can share as far and wide as you want.

Is there a hashtag to use when sharing my responses on social media?

Yes! We would love for you to use the hashtags #WP20 and/or #FromBlogsToBlocks when posting anything about this campaign!

How can I stay updated with the daily prompts?

Subscribe to the marketing blog to get the daily prompt post sent directly to your inbox. (Sign up in the sidebarSidebar A sidebar in WordPress is referred to a widget-ready area used by WordPress themes to display information that is not a part of the main content. It is not always a vertical column on the side. It can be a horizontal rectangle below or above the content area, footer, header, or any where in the theme..)

What if I am unable to complete one of the prompts due to technical difficulties?

Try another prompt, or try again another day! This is meant to be a fun and non-stressful celebration, so we hope you can find something that does work for you!

Is there a way to connect with other participants and see their actions and responses?

We encourage all participants to read the comments and see what their fellow WordPressers are doing.

Are there any restrictions on the content I create for my actions and responses?

All participants and all content must comply with the WordPress Code of Conduct. 

Can I participate in the campaign even if I am using a different platform for my blog?

If you are doing the blog prompts, then you must post on a WordPress-based website. If you are doing any other prompts, you can post or share wherever makes sense for you.

Can I submit my own prompt ideas for future campaigns or events?

Sure! Join the Make WordPress Marketing Slack channel, or comment on an upcoming meeting ticket on the Make WP Marketing GitHub Tasks Board. You can also make up your own actions for the campaign and share them as comments.

How can I get involved with the Make WP Marketing team or other WordPress initiatives?

Join us! We meet in the Make WordPress Marketing Slack channel every Tuesday at 18:00. Read more about the Make WP Marketing team or check out all of the WP Make Teams.

Wasn’t this campaign supposed to start on May 7?

Yes. Times zones and date math are hard. 

Additional Questions

Below are questions added after this FAQ was initially posted.

I submitted a photo to the Photo Directory, but I haven’t had an approval yet. How long will it take, and will I be late for posting my prompt?

Hooray, thank you for participating! Every submission to the WP Photo Directory is reviewed by a human volunteer. Because of this, review times vary anywhere from 48 hours to a week. There is no deadline for participating, so whenever it gets approved, you can post the link to your submission.

Folx who want to participate every day and have that achievement acknowledged have until August 2023 to post on each prompt. If you want to post before your photo has been accepted into the WP Photo Directory, you can share your submission on your website or social media and share that link in the comments instead.

You can also consider contributing to the Photos team and help the team manage this unique community resource!

Added May 11, 2023

#from-blogs-to-blocks, #marketing-team

Sé Reed 5:10 pm on May 1, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 25 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #215
  • Leading the meeting:@sereedmedia
  • Taking notes: TBD
  • Link to meeting start in Slack
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1682434915038309
  • Link to attendance thread in Slack (11 contribs):
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830522518279

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Our WordPress Social Media Amplification GitHub card #7 details how you can help share and amplify WordPress news on social media.
    • Please amplify: Share a photo of your favorite WordPress merchandise/swag you’ve collected over the years.
    • This issue needs to be updated, both the GH ticket and the Handbook
  • WordPress had a successful week over the past week. While we ran fewer campaigns, which showed a decrease in Impressions. We expected to see similar decreases in engagements and link clicks, however, that did not happen, and we ended up with a net gain of 17.9% over the previous week to hit a 2% engagement percentage total. The overall number of followers improved by 450 which is lower overall, but the numbers are good across all platforms except Twitter where we saw some losses as more people continue to leave the platform.
    • The overall performance came from the WP 6.2 campaign and the WP Learn campaigns. These campaigns ended up with all 3 of the top 3 posts for the week and contributed to the increases in overall engagement levels.
    • Here is a look at some of the performance numbers for the last week:
      • Impressions: 303,036
      • Engagements: 6,333
      • Link clicks: 1,364
      • Engagement Rate: 2.0%

GitHub Issues

New Issues

Open Issues

  • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Need to split #178 into different GitHub issues
    • Updated the #WPPhotos section and added information about the #WPOpenverse campaign to the Marketing Handbook.

Open Floor

Next Steps

Our next meeting is 02 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 5:09 pm on April 24, 2023
Tags: , ,   

Notes: Global Marketing Team meeting, 18 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #214
  • Leading the meeting: @santanainniss
  • Taking notes: @sereedmedia
  • Link to meeting start in Slack 
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830179142519
  • Link to attendance thread in Slack (12 contribs):
    • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830500513209

Team News

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress had an adjustment week this week with 658 new followers. Performance overall was really good, and over 9K engagement is quite high when we were hitting 7K earlier this year. Twitter did see us lose some followers as some users continue to leave the platform for other social media platforms. This is expected, however, and we are starting to see real growth in other platforms such as Instagram, LinkedIn, etc.
    The overall performance during the week came from the WP 6.2 campaign as well as WP20. These campaigns ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention. You can see this broken down more in the upcoming section Top Performers by Engagement section.

    Here is a look at some of the performance numbers for the last week:
    • Impressions: 517,953
    • Engagements: 9,149
    • Link clicks: 1,812
    • Engagement Rate: 2.1%

GitHub Issues

New Issues

Open Issues

  • GrowYourStory WordPress campaign (2022 launch) #51
    • User Generated Snippets (Redacted user info though to protect privacy) that I’d like to put back into a some type of GYS, Summer Loving Social Campaign highlighting all the good that WordPress has brought to people’s lives. I believe this will help build/reinforce a narrative that WordPress is a platform upon which folks don’t just build their story(/ies) online but also in their lives.
    • Looking for help to select and refine copy, hunt for images, etc. 
    • Requested to put details into new GitHub ticket
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • lot of movement on this issue
    • Docs team needs help moving and revising the Mobile app docs as mentioned in #219 
  • Github recommended supporting docs #211
    • Pull request has been made and reviewed with change suggestions/requests
  • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Discussion on this would be appreciated
    • Will be revisited by Ticket author this week
  • Get involved or Contribute tab for the About page — structure and the content #217
    • Would be great to see in 6.3 or 6.4 

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • FFTF contributors are aware of this ticket

Open Floor

Next Steps

Our next meeting is 25 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/215

#marketing-team, #meeting-notes

Santana Inniss 3:05 pm on April 18, 2023
Tags: ,   

Notes: Global Marketing Team meeting, 11 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • Next coffee break was tentatively scheduled for 13 April 18:30 UTC to check out the Stories feature in Jetpack for possible use.
  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No stats were presented this week

GitHub Issues

New Issues

  • Get involved or Contribute tab for the About page — structure and the content #217

Open Issues

  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • We have kicked off an iteration of this campaign for the #WP20! It will start May 7 and run through the WP birthday of May 27. If you would like to help organize the campaign, please let the marketing team know in Slack.
  • WordPress Media Outreach #135
    • Discussion is currently focused on press release process.
  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Ideally we could tackle this ticket before WCEU.
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • This needs attention before WCEU
  • WPPhotos campaign and the different ways to contribute #178 & Capturing Marketing Photos for the WordPress Photo Directory #189
  • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
    • A marketing contributor has offered to work on this in the coming months.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • This ticket needs to be reviewed for good ideas that can be incorporated into the marketing team strategy/plan, and then revised for WCEU and additional “open brainstorming” opportunities
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • This ticket needs to be updated and closed
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
    • This week’s Marketing team coffee break focusing on Jetpack Stories is part of these efforts. We are looking at using Jetpack Stories to publish short-form vertical video on Learn
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
    • Needs attention before WCEU
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • Contributor @OGlekler is developing tickets and doing research to determine how marketing can help with the Mobile app switch to dot-org/decoupling from Jetpack.
  • Leveraging marketing strategies to eclipse WordPress competitors #202
    • Should this be a discussion tticket first and then once campaigns are developed, those can be issues?
  • What is WordPress? #205
    • This issue needs to be moved forward with project leadership. We have done outreach for comments.
  • Github recommended supporting docs #211

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • Flagged for FFTF contributors to be incorporated into FFTF docs

Open Floor

  • None

Next Steps

Our next meeting is 18 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/214

#marketing-team, #meeting-notes

Sé Reed 2:26 pm on April 11, 2023
Tags: ,   

Notes: Global Marketing Team meeting, 4 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • The next coffee break will be April 6 (note: this was postponed)
  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 
  • We have closed the poll regarding the attendance process: 60% of those voting said no attendance list was needed in the notes, so, no attendance listed in the notes it will be! We will continue to link to the Slack attendance thread. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • There is new discussion on the Amplification request form #140
  • WordPress had an excellent week in our social campaigns improving in all metrics and showing strong performances across all channels individually. Overall, net follower growth is 1,314, up significantly from the previous week with 954 new followers. The performance centered around WP 6.2 release as this campaign drove an amazing response from our followers who enjoyed discussing the release with us. Our engagement rate jumped to 2.4% over the week when we are usually satisfied with an overall 2% engagement rate which shows the level of participation from our followers to get on board and discuss the next version of WordPress.
  • The overall performance of the WP 6.2 campaign was strong enough to end up with all 3 of the top 3 posts for the week. The excitement during the release and the following day garnered lots of attention.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 526,629
    • Engagements: 12,794
    • Link clicks: 3,032
    • Engagement Rate: 2.4%

GitHub Issues

New Issues

Open Issues

  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • Collaboration meeting for this initiative is set for Thursday April 6, 15:00 UTC
  • WordPress Media Outreach #135
    • Could this be automated to send out using a form like the Amplification form?
  • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Ideally this would be complete by WCEU
  • WPPhotos campaign and the different ways to contribute #178
    • This campaign will be useful again for WCEU, but we need to make a new ticket for this and include links to the Handbook for details
  • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
    • A marketing contributor has offered to work on this in the coming months.
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • This will be a more relevant ticket to update for WCEU
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • This ticket needs to be updated and closed
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 AND Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
  • What is WordPress? #205
    • Working suggestions are in place  but nothing concluded yet. Once we do it is likely this will go on the front page of wordpress.org.

Open Floor

  • Initiatives to bring aboard new contributors: https://core.trac.wordpress.org/ticket/23348
  • How was last week’s Collaboration Session?
    • fantastic and that it should be a regular thing that the team does
    • engaging/more fun, and felt it moved things along quicker on a particular topic.

Next Steps

Our next meeting is 11 April, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes

Sé Reed 12:30 am on April 4, 2023
Tags: Jetpack, , , Short-form video, Statistics   

Notes: Global Marketing Team meeting, 28 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • Due to the timezone change, the team reps wanted to host a special longer meeting. The first segment will be the meeting as usual. The second segment will be an in-channel deep dive on some open GitHub issues.
  • We’re still collecting feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
  • Upcoming Contributors Days:
  • The team held a coffee break and worked collaboratively on moving docs from GitHub to the Marketing Handbook #180

WordPress Publications

  • Introducing the Developer Blog:  https://wordpress.org/news/2023/03/introducing-the-wordpress-developer-blog/
  • WordPress News: https://wordpress.org/news/2023/03/wordpress-6-2-release-candidate-3/
  • WordPress Briefing: https://wordpress.org/news/2023/03/episode-52-phase-three-with-hector-prieto/

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress improved quite a bit this week as we saw performances across several campaigns jump in engagement. There was a drop in Twitter followers this week, but not related to content performance, but rather a small number of deactivated accounts on the platform. Despite the drops in Twitter, we still managed to improve our score by 991 net-new followers. However, the real winner this week is in our engagement. While we saw fewer impressions overall, we actually increased our engagement levels by 46.3% (7,045 total) and a 2.3% engagement percentage based on impressions.
  • The overall performance came from the WP 6.2 campaign. This campaign ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 300,977
    • Engagements: 7,045
    • Link clicks: 2,030
    • Engagement Rate: 2.3%

Collaboration Session

  • #114 Discussion: Create plan for short-form video content on Tiktok
  • #187 Develop shortform video content and related copy with Learn Team
    • This conversation focused on creating a plan for short-form video content on TikTok and developing short-form video content and related copy with Learn Team. Jetpack offers a Story BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. that could be used to make short-form content for TikTok, and LearnWP has Jetpack enabled. Currently, the Learn team is focusing more on clips and shorter versions of more traditional tutorials, but the original marketing ticket was intended to look at activating the WordPress TikTok account and using that vertical, quick in-and-out format.
    • The group discussed using the same videos on several sources in a vertical format, as well as multi-purposing the content to maximize its use. They suggest creating bite-sized hacks/tips content from existing tutorials instead of creating standalone, unconnected content. The group also plans to explore using the Jetpack stories block on a disposable site and to hold a Zoom session to discuss it.
    • The team discussed the use of TikTok for WordPress promotion, and Dan expressed his reservations about its effectiveness due to policy and government issues, the fact that people don’t go to TikTok to learn about WordPress, and that TikTok wouldn’t provide long-term value as a storage place for videos. However, the team pointed out that vertical videos could also be used on other platforms, such as Facebook, Instagram, and Jetpack Stories. The team also noted that TikTok can be viewed from the viewpoint that it is now the second-leading search engine for younger adults behind Google. When viewed as discovery tool rather than just a friend-to-friend chat app, it begins to see greater importance.
    • The team also discussed the need for content creators and suggested that the Learn/training team would be the primary creators, and that the person on camera doesn’t have to be the one who knows the content. Santana suggested revisiting a proposal to launch a pilot program, “A low-effort, time-limited test could help us begin answering some of those questions.”
    • The team decided to dedicate the next coffee break to explore Jetpack Stories and how that feature could be used to develop and publish short-form vertical content on WP.org.
  • Google Analytics Statistics for Docs and Learn
    • This conversation focused on whether there are statistics available for WP.org docs sites and who has access to them. Estelaris asked if there were any statistics available. Courtney suggested LearnWP is looking for similar stats. EidolonNight responded that they had access to Google Analytics and had previously provided stats to Hugh for Training; they can provide data on one-off requests, but there are some unspecified issues and caveats with the current Google Analytics setup. The LearnWP team is looking for more data on video playtime and would like to connect GA to their team email that only Learn Faculty have logins for. Dan Soschin will need to do some digging on Learn video performance as there have been difficulties connecting the dots in the past.
  • #201 Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation
  • #204 Mobile app promotion campaign
    • The conversation centered around developing a widget for the WordPress dashboard to offer mobile app installation and promoting mobile app marketing campaigns. The team discussed how the mobile app could be promoted and its possible promotion with a link in the WordPress dashboard. A member requested feedback from the mobile team about the idea, and another suggested that planning for the campaign should start early on, so they are ready when the mobile upgrades are complete. The team also mentioned the new mobile support forumSupport Forum WordPress Support Forums is a place to go for help and conversations around using WordPress. Also the place to go to report issues that are caused by errors with the WordPress code and implementations. that the mobile team has been working on for a few months.
    • The group continued the discussion of the mobile app dashboard widget, suggesting that it should be a marketing tool that links to a download page on dot-org with details and various download links, whereas the current Mobile page is extremely sparse. Many members emphasized that the mobile app can bring a lot of value to WordPress users, but many of them are not aware that it even exists. The team discussed additional ideas for promoting the mobile app, such as dashboard widgets, materials for meetups, and more. The group also suggested adding the mobile team to the conversation to provide more information and support for the promotion campaign. Three team members will work to combine the two tickets into a more specific ticket covering the mobile conversation to move it forward.

Next Steps

Our next meeting is 04 April, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/208

#jetpack, #meeting-notes, #mobile, #short-form-video, #statistics

Robin 4:38 am on March 28, 2023
Tags: , , ,   

Notes: Global Marketing Team meeting, 21 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #197
  • Leading the meeting: @sereedmedia
  • Taking notes: @robinwpdeveloper 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1679410903889269

Team News

  • We have a poll up, please respond and comment: Should we include in the Meeting Notes the names of folks who attended the meeting? #206
  • We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps are working to publish a goals post. (If you have any more comments, toss them in!)

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress improved slightly this week in net-new followers with a 1,070 jump through the week. This is still over our usual target of 1K, which is good to see. We ran more campaigns throughout the week and did see an increase in impressions. While numbers overall were very similar, we did execute a large number of campaigns through the week towards the #wp20 event, which as you will see below and has really been our best-performed campaign this week. More on that shortly.
  • The overall performance came from the WP20 campaign. This campaign ended up with all 3 of the top 3 posts for the week and was really 5 of the top 6, which is exciting for its early promotion of it. This top 3 also included a separate campaign focused on the new WP20 logos, and how to use them in promoting the event, as well as the launch announcement for the Wapuu coloring contest.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 303,149
    • Engagements: 4,817
    • Link clicks: 1,496
    • Engagement Rate: 1.5%

Marketing Project and Task Discussion

Open GH issues that had discussion over the previous week in the Slack meeting threads.

New issues:

  • What is WordPress? #205
    • Also discussed in #core dev chat.

Highlights:

  • Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
    • Some marketing team members worked on this ticket during the Marketing team coffee break
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
    • There is an open call for folks who want to move this concept forward on this Slack thread: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678984917451039

Additional issues:

  • WordPress Media Outreach #135
    • @rmartinezduque clarified that there are updates in the Github card about media releases for 6.2
  • 6.2 “Behind the Scenes” Social Content Ideas #184
    • Is this campaign moot because of #WP20?
  • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
    • The campaign has evolved a bit. There will now be a call to share your messages on social media using hashtag WP20. 
  • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • This is related to Mobile app promotion campaign #204 perhaps we could combine them.

Closing soon:

  • Five for the Future Email Template for Contributors #18
    • This had some parallel discussion happening in another team and should be linked up.

Open Floor

  • @oglekler: I want to catch up with the #tide team about the campaign for highlighting Tide and telling people what it is all about, reactivate it and pick up the work it was left off, and then I will create a ticket for this.

Next Steps

Our next meeting is 28 March, 2023 at 15:00 UTC.

Attendance

You can find the attendance thread here: https://wordpress.slack.com/archives/C0GKJ7TFA/p1679410970144559

#marketing-team, #meeting-notes

Santana Inniss 2:55 pm on March 14, 2023
Tags: ,   

Notes: Global Marketing Team meeting, 7 March 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #195
  • Leading the meeting:@sereedmedia
  • Taking notes: @santanainniss 
  • Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201325798219

Team News

  • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
  • We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps will now consolidate and publish a goals post. 
  • WordPress 6.2 live demo happened. You can view the demo here.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress maintained strong growth during the week in net-new followers with a 984 jump. This is down slightly as we had a larger group of Twitter followers again deactivate accounts following some news in the media regarding Twitter. Despite not having the Twitter numbers, we excelled in performance with LinkedIn, which grew by 622, or two-thirds of the total growth.
  • Part of the overall performance came from the WP 20th Anniversary campaign along with the Photo Directory campaign around the World Wildlife Day celebrations. This top 3 also included a separate campaign focused on a WP 6.2 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 309,143
    • Engagements: 5,665
    • Link clicks: 1,439
    • Engagement Rate: 1.8%

Marketing Project and Task Discussion

  • Leveraging marketing strategies to eclipse WordPress competitors #202
  • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199
  • WordPress for Corporate Sized Entities #22
  • WordPress Media Outreach #135
    • @rmartinezduque clarified that there are no additional updates at this time.
  • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
  • Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
  • Capturing Marketing Photos for the WordPress Photo Directory #189
    • @rmartinezduque clarifies the different efforts. #178 is more focused on social content to promote the Photo Directory. 

Open Floor

Attendance

You can find the attendance thread here: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201406643379

#marketing-team, #meeting-notes