Marketing Meeting 2019, December 11

Meeting timestamp on Slack for full notes

Notetaker: maedahbatool

Attendance

@maedahbatool, @yvettesonneveld, @dhruvpandya, @Meg Phillips, @nullbyte, @darls, @OGlekler, @webcommsat, @FahimMurshed, @antialiasfactory, @raym , @harryjackson1221, @passoniate, @bethgsanders, @mta1, @Matthias Bathke, @mikerbg, @fayazgabol 

#MakeWordPress Marketing Successes of the Past Week

@yvettesonneveld: Glad to announce that we published another wonderful People of WordPress story on /news. You can find the link here: https://wordpress.org/news/2019/12/people-of-wordpress-jill-binder/. Mad props to @Ali-WPFiddlyBits for doing most of the work again! 

@harryjackson1221: @raym took care of another audit of the Showcase for us. Some changes are expected which should be done in the coming week.

@webcommsat: A moment of celebration to thank everyone who worked on the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. schedule blog in the last few meetings and especially to @miker for leading and advocating its importance. This was edited with help from the relevant teams and finally checked with Francesca. It was published at https://make.wordpress.org/marketing/2019/12/05/wordpress-major-release-schedule/. You will find a summary of promotions, short links, and hashtags to help share this at https://wordpress.slack.com/archives/C0GKJ7TFA/p1575564922159800. These will be added to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card too. Please help us promote this provisional schedule.

@webcommsat: Moreover, we have published a marketing post on the new provisional release schedule. @francina@miker, and others worked with Abha and they made sure that they had captured the key messages and fact-checking. Also, a huge thanks to those who have contributed to recent meetings. For follow up check this URLURL A specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org:
https://make.wordpress.org/marketing/2019/12/05/wordpress-major-release-schedule/
It’d be great if you share it with your networks and on social media to help spread the information on this provisional schedule produced by the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team. You will find key messages in the post. We are using the hashtag: #WordPressReleaseIf you need some intro copy to share with others, here is our excerptExcerpt An excerpt is the description of the blog post or page that will by default show on the blog archive page, in search results (SERPs), and on social media. With an SEO plugin, the excerpt may also be in that plugin’s metabox.:
A new WordPress release schedule has been published with provisional dates to the end of 2021. The timetable is hoped to help the community with planning and encourage involvement in future development work.

Task Lead Updates

PluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party Document 

@webcommsat Update: https://trello.com/c/cTgoVoy4

It will be great if anyone else from the marketing team would like to join a chat to content test some of the key areas in this document on this with some plugin and theme developers. If you have a plugin or theme development background, this would be very valuable and a great chance for you to contribute.

Collaboration Time

Quite recently, Abha has been working on ways to make contributor days in countries with native languages other than English easier, more effective and more fun and she’d like your input for making this even better. Share all views about what have been some of the issues in non-English speaking countries. We would love to hear some great feedback and ideas from you in this respect.

Update “WordPress Features” Page on WP Marketing

OGlekler Update: https://trello.com/c/o4PIoq8r/312-update-wordpress-features-page

She created this new card and volunteered to take lead on this. @Meg Phillips will be helping to get this page updated.

Since this page is located in an area of the site that we don’t actually manage or work on, we may want to reach out to the team that does, and offer help?

Adding images will absolutely help with making the page more easily digestible. We could also reach out to the design team if need be. We are planning to get in touch with the support team first. They’ll need to be willing to accept our offer for help first. And we may want to add this to the to-do list of the communications lead for new releases. Also, a video screencast with a voiceover would be very nice as well. Moreover, visual components can be added later to the content.

Contributor Event & Marketing Support

@webcommsat Update: Document where you can share your thoughts. 
https://docs.google.com/document/d/1XZBqYvDyoavxQCm803YAD7bQ9jd6sxE84UnopueITYY8:18 PM

A group is working on Marketing Contributor Events and Marketing Support. You can find all the news under ‘Community updates’ in the following meeting notes.

Efforts have been put to find solutions on how we can reduce some of the barriers to marketing contributions and help encourage the use of the multi-language skills of our marketing team members. This reflects feedback gathered at contributor events over the last 18 months. We have worked with organizers on some of the difficulties at the event or in preparation, work with the WCEU community/contributing team, and lessons from events where we have provided support through various methods. It also incorporates feedback gathered with the help of WordPress Translation Day and input from conversations with the German and Italian speaking communities.

One of the key areas which have been identified from our findings is how can we help new marketing team members at events who may need some support with translation access and contribute to the cards. We would love to hear your feedback about how can we capture a list of marketing team members who have a proficiency in another language and/or work in marketing in another language in addition to English, who would be willing to assist either in person or virtually before, at and after the event.

Regarding Google Doc, we are looking at the following questions:

  • Polyglot Overlap: We need to ensure whether they are a Polyglot member already and which locale. Do we need any supplementary questions on how they interact with polyglots?
  • Sometimes it is also about the difference between the literal translation of process terms and marketing language translation, which is where our marketing team members can add considerable value.
  • We have seen this with contributor events work we have done so far. So we need questions about how we can capture what languages. What questions do we need to ask here?https://docs.google.com/document/d/1XZBqYvDyoavxQCm803YAD7bQ9jd6sxE84UnopueITYY

Please feel free to contribute asynchronously this week and we will bring comments together under headings so that we can start to get a survey together.