Marketing Team Notes – January 23rd, 2019

Today’s Meeting

Slack Timestamp

Meeting Attended By: @siobhanseija, @maedahbatool, @coachbirgit, @joostdevalk, @jenblogs4u, @harryjackson1221, @meher, @abhanonstopnewsuk

Notes Taken By: @harryjackson1221

Announcement from @joostdevalk

We are changing the time of the weekly meeting to 7AM PST, or 15:00 GMT.

We began the meeting by discussing the team process, and the time of our weekly meetings.

The main point of the article is that the meetings are for reporting, and not mandatory for team members to attend. We are using the channel for discussions, and when they lead to decisions, we are going to be posting them on the make.wordpress.org/marketing blog.

All of the team reps for Marketing will have editorial access moving forward. This way, when we post updates for the team, anyone has the opportunity to chime in via the comments, and it is easier for people to keep track of the team’s movement.

Celebrations This Week

Task Lead Updates

A Short History of WordPress:

Showcase Updates

  • @joostdevalk is going to share a blog post about some changes we see needed for the Showcase (https://wordpress.org/showcase/) to make it a bit more modern, and allow our case studies to be a part of that. @harryjackson1221 is super interested in contributing to this effort, and anyone else that wants to be in those discussions can do so in the Slack Marketing channel, as well as in the comments here.
  • @joostdevalk is planning on attending the #design meeting later today and asking for help, and we want to get this project moving fast. The target date for this update is the end of February.
  • We also talked about creating a Trello card for this, but it was decided that a small working group with resources and a project manager will be capable of getting the job done in a better fashion. So far, @harryjackson1221, @michelleames, @meher, @abhanonstopnewsuk have all showed interest in contributing to this project.

New Business Thread

One of the first changes @joostdevtalk has started implementing is removing the mentions of us being an all volunteer team. Yoast has decided to donate 50% of @siobhanseija’s working hours to coordinate the work being done on this team. While that does not mean that involvement as a volunteer is any less appreciated, but it is simply no longer true of this particular team and we feel it is best to not misrepresent moving forward.

WordCamp Zaragoda Contributor Day

We will be supporting the marketing efforts at WordCamp Zaragoda Contributor Day this weekend. @abha will post a link in Slack by Friday if anyone is around to welcome and support the group. We may need to support some access to Trello and other tools during the onboarding process. Thanks to @Priscilla Bocage who will be marketing on site.


Marketing Meeting Notes – December 6, 2017

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource for strategy and content for other WordPress teams.

Getting Involved

All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:

Today’s Meeting

The marketing team has unified at WCUS. Here is the document for our meeting notes. Feel free to read the scroll back in Slack.

WCUS Outcome

  • No more subgroups, we are one unified group. Trello board collapsed into one entity. Thank you  to @mcdwayne and @annelieke who did this merging
  • To reiterate EVERYONE has the ability (AND PERMISSION) to make a Trello Card. We have instructions here: https://trello.com/c/GcNFAQ7x/32-welcome-heres-how-to-get-started
  • The projects from the former subgroups are still valid. We just want to continue to work and function as one team.
  • Be sure to subscribe to the Marketing Blog so you read our weekly updates. Our blog is at https://make.wordpress.org/marketing/
  • Reminder to us all to say and use make.wordpress.org on things and not just use the jargon “P2”. Make it easier for all who are not as up on jargon to follow along.

To Do List:

We have 4 main things at the moment:

  1. Contributor day Suport: https://trello.com/c/wzvtWjzi/8-wcus-contributor-day-support
  2. The End User Persona card is something we are still working on. @Miker updated the card.  We have resources allocated to a formal WordPress User Persona Research project starting in January.  We are basing this on the persona research from the Nielsen Group.  @Miker will provide the results of this research as the project progresses. https://docs.google.com/document/d/1YROsrDhUUNHMD0Ph9vdXteSympo2CcTMhHw0pD6H0lo/edit#heading=h.iy9n8zagee9w @harryjackson1221 is also currently working on this today
  3. There are a few pieces of content regarding WCUS teams that need to be merged. A post on our blog will be put together regarding this by @gidgy https://drive.google.com/drive/folders/0B9wRJsOfSKgzbzFSYkRHZkZhM0U

Task of the Day: Getting word out about Make.WordPress.org

https://docs.google.com/document/d/11X21OcsrNI709QM7fpYKadEF5DMxFN8jC194LMGiNBA/edit

  1. Challenges include that the current naming is a mouthful and not self-explanatory to newcomers
  2. What should we call make.wordpress.org when we tell people that’s how you contribute?
  3. Perpetual Confusion between .org and .com is a consideration and a hurdle
  4. I Make WordPress.org stickers designed by @harryjackson1221 and distributed during WCUS  trying to help alleviate the confusion
  5. Messaging like this on Twitter by @jenblogs4u (in fact everyone Tweet it out!) is important “Do you #design, #develop or #blog in #WordPress? Did you know you can get the latest news, discover events and get involved with the #community at http://make.wordpress.org?” We cannot repeate this message too much https://twitter.com/JenBlogs4U/status/938444151821017088
  6. Vital Hashtag information: We all should be using #MakeWordPress and #Community is to get the other people seeing that tweet.
  7. This is a possible resource, but it’s a little hard to navigate https://make.wordpress.org/marketing/2017/07/05/what-is-a-contributor-wordpress-contributors-speak-out/ that is where the making of a hanbook comes in. @Mcdwayne and @skarjune are on this https://wordpress.slack.com/team/U893BCC13
  8. We are writing copy that promotes make.wordpress.org to the general public (meaning people who want to contribute but don’t know where to start). @tlctara has volunteered to start this.
    1. @angelkiss might provide some graphics
    2. Needs to be language that doesn’t have too much jargon
    3. Must be newcomer friendly, but also understandable for “old timers” who are up on the jargon. So unless something is done to change the term/announce a change in term, leads will still use P2. Currently team reps like @gidgy have the experience that when they were newcomers that this term “confused me and made me feel left out and confused … made it harder to contribute and feel helpful” therefore let’s use new and old terms side-by-side to make all feel welcomed and to stay informed. For example, “Our marketing blog (A.K.A. the P2) recaps the work the marketing group of volunteers is tackline.”
    4. @newyorkerlaura suggested that we need a jargon guide for newcomers. @Mcdwayne made a Trello card for this. https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people
    5. Possible resources for several items above from WCUS 2017 website
      1. https://2017.us.wordcamp.org/contributor-day-info-resource-of-team-listing/
      2. https://2017.us.wordcamp.org/2017/10/03/slack-101-connecting-with-other-wordcampers-on-slack/
    6. Photos taken from WCUS going to the Google Drive soon via @NewYorkerLaura

 

Notes taken by: @NewYorkerLaura

Meeting Attended by: @bridgetwillard @meher @NewYorkerLaura @skarjune @mcdwayne @maedahbatool @alicestill @harryjackson1221 @dhruvpandya @jenblogs4u @taraclaeys @miker @bseekins @chanthaboune @westcountymedia