Marketing Team Meeting – February 28, 2018 – Make WordPress.org Marketing

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

This week was a busy one for The Marketing Team. We published two documents including SEO Standards for Internal WordPress sites and a Jargon Glossary for new folks.

WP Jargon Glossary: Published

https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people

Task-lead: @newyorkerlaura

@bridgetwillard reports featured imageFeatured image A featured image is the main image used on your blog archive page and is pulled when the post or page is shared on social media. The image can be used to display in widget areas on your site or in a summary list of posts. is done.

Published here. It’d be great to get some tweets of that with #MakeWordPress.

Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. Handbook Rewrite

https://trello.com/c/i08SFzss/114-suggest-rewrite-for-contributor-day-handbook

Task-lead: @bridgetwillard

@bridgetwillard reported submitting to @andreamiddleton and as far as it goes for us, it’s done, and awaiting approval. Part 2 will be moved to a new card under task-lead @bridgetwillard.

GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ User Testing Videos

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task-led: @jenblogs4u

@cjross added highlight quotes to the reports.

Gutenberg Hype Video

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

@mikerbg This is similar to the project @jenblogs4u is working on, but less educational, and more “hype” for Gutenberg.

@mikerbg and @cjross would be very excited to contribute there, but may need some assistance when it comes to the actual editing

Navigating TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. for New People

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

Task Lead: @mcdwayne

@cjross will assist in this task, no hard eta, likely 2-3 weeks.

Odd Alice Case Study

https://trello.com/c/ghS9y5Xd/125-odd-alice-case-study

task-lead: @harryjackson1221

@harryjackson1221 submitted case study, waiting on approval from @bridgetwillard or @mcdwayne

Suggesting Copy / Design for WP Showcase

@bridgetwillard Suggesting Copy / Design for WP Showcase is this Card.

https://trello.com/c/DrYbyhdg/129-wp-showcase-recommended-copy-design-changes

@bridgetwillard Adding Case Studies, for example, to Showcase, belongs in this doc.

@mikerbg will assist in identifying showcase sites that are no longer using WordPress.

@mcdwayne 300 word intros desired, @dushanthi will assist on this task.

MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. Descriptions for Dot Org Pages Part II

https://trello.com/c/ct4uYvHP/126-meta-descriptions-dot-org-pages-part-ii

Task-lead: @bridgetwillard

@todd-inmotion We might want to set the Standards before digging in on this.

@jenblogs4u Will take a look at both today. @Todd Robinson we can modify the meta pretty easily if the standards doc changes – just need to have the initial copy added.

@todd-inmotion Since the Titles, H1s, meta description, and probably some in page content will change, doing them at the same time may be best.

Create a Blog Copy Wireframe

https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-lead: @mcdwayne

@todd-inmotion We have a new SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel we are adding now – will be council-ops.

@bridgetwillard has a a “how to blog” blog post that could potentially be repurposed for this.

@mikerbg volunteered to submit a draft, would not be able to start on that until next week.

@todd-inmotion included the situations visitors are likely to be in for Create a Blog. The plan is to add a new primary navigation “Guides” or similar that will have several of these new pages underneath them. These pages will get a lot of traffic.

@todd-inmotion There will be a new request coming for “Create a Website” in the same vein as “Create a Blog” – but I can put that in as well later this week or @sereedmedia will. On the council side, we are working in which makes send to go first Create a Website or Create a Blog.

@mcdwayne We want to build a thing together after all :slightly_smiling_face: Please convey this to the council.

@todd-inmotion I will encourage individual council members to come in as Marketing Members to work through this system.

SEO Standards Doc for WordPress Meta

https://trello.com/c/tE0UYtPH/127-seo-standards-doc-for-wordpress-meta

Task Lead: @bridgetwillard

@mcdwayne Looks far along in process.

@bridgetwillard moved card to needs approval.

@jenblogs4u will perform editorial review.

Published and pinged those who requested it in Slack.

Why WordPress – For Developers

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

Task-lead: @maedahbatool

@mcdwayne We got an update from @maedahbatool — This piece is almost done. The first draft is ready. Now working on the featured image. Once it is done I will transfer it to the marketing blog and will ask @bridgetwillard to go through it so that it gets published.

Read and Format Survey Answers

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-lead: @harryjackson1221

@harryjackson1221 @siobhan did an awesome job writing copy for the Manifesto Case Study, and I did some proofreading, this looks good so far, and just needs another set of eyes on it.

@mcdwayne moving card to Needs Approval

Marketing Brand Style Guide

https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task-lead: @Jayman

@mcdwayne backlogging this card. We’ll pick it back up when Jayman is available.

End User Persona Doc

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task-lead: @RachelPage

@RachelPage We expect to have the Freelancer persona completed by EOD today. Then we will be working on the Small business Owner. Corporate Web Master interviews should be complete by next week mid week. I am going to be stalled a bit by web agencies.

@RachelPage I have found 2 willing to interview I would like to find 3 more. I am also updating our interview questions to more accurately assess a Web Agency’s use

Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-lead: @webcommsat

@bridgetwillard: @webcommsat unable to attend meeting, update provided via a message:

Progress on the Social media TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card and couple of questions from last week, some of which now have answers. Will update the Trello card with more information in the next few days.

From speaking at a WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. and raising this week at the end and on the organising teams for some of the WordCamps, have found some additional examples which can add to the work we are doing in the marketing channel and on the social media. Innterviewed a member of the London team who would make an amazing piece for marketing. @bridgetwillard perhaps when I have written up a few of the pieces, we can chat about this interview and an idea I have had about articles interviews with a number of WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. organisers and volunteers which could be used to promote the WP community.

Started a Trello card for the task mentioned at last week’s meeting on bringing together useful marketing videos from WordCamp.TV. This also links in nicely with the social media opportunities piece.

Marketing Team Handbook

https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook