Notes: Global Marketing Team meeting, Jan 24, 2023

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

  • The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ tasks board. This is the main project tracking area for the team. 
  • Meeting notes: @abidhasan112
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.

2. Marketing Team News

2a. New Team Reps

3) Marketing project and task updates

3a. Open GitHub issues

From last meeting’s open floor:

Open Marketing GitHub cards:

Closing soon:

3b. WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.

WordPress had a successful week this past week as we scored the highest amount of net-new followers for WordPress ever in a weekly period. With 1,946 new followers (a 6.9% increase over last week), we passed our September high when WordCamp US was running. Considering we didn’t have any major events this week (SOTW, WordCamp US/Asia/Europe) this is a milestone week for us. Impressions increased and while engagements are down, that can be attributed to a couple of campaigns that were more announcement only posts with no CTAs asking for direct clicks to the website. Instagram continues its meteoric rise with new followers again adding another 508 followers alone.

Part of the overall performance came from the WP News post on “Why WordPress” and WPDiversity. These 2 campaigns ended up in the top 3 for the week respectively. The WP News post actually ended up with 2 posts in the top 3.

Here is a look at some of the performance numbers for the last week:

Impressions: 223,720

Engagements: 3,869

Link clicks: 1,067

Engagement Rate: 1.6%

3c. Contributor events update

  • Are you aware of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events in 2023 which are likely to have a marketing table?

3d. Make WordPress Publications Roundup

The January 2023 edition of The Month in WordPress will be finalized on February 3:

#WPPhotos: @Reyes Martinez has shared this brief questionnaire to help gather some photo stories for social media. She will coordinate and collaborate with those who expressed interest to circulate it and encourage people to share any stories behind their photo contributions. The GitHub card is: WordPress Photo Directory Social Media Campaign – #WPPhotos  #80 (comment), but there will probably be a dedicated card opened soon. 

People of WordPress: Updates will be added to the respective GitHub card: 104, 133, 156, 146

4. Open floor

@courane01 said: Training team is considering how we assess content on LearnWP that needs to be created or revised with a release.

Specifically, I think about how Learn is featured on every release About page that marketing helps to organize.

The work #marketing #docs and #training have done together on releases is really fantastic, so we welcome your feedback there

ALSO: Cross-team collaboration opportunity during WC Asia

Last week I shared that Training is starting to create a needs analysis.

If you’d like to collaborate together, share some feedback on this post:

@eidolonnight said: Big thanks to the new team reps organizing our weekly meetings. @robinwpdeveloper @sereedmedia @santanainniss Great job! 

5. Next Steps

Next week’s meeting will be on January 31, 2023, at 15:00 UTC (Github card link).

#marketing-team, #meeting-notes

Notes: Global Marketing Team meeting, October 12, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

2. Getting to know each other

  • Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate.
  • Social question of the week from @nalininonstopnewsuk: What is your favorite tree or one that is often seen in your locality? Could you submit a photo of it to #WPPhotos? Read replies from the team on this Slack thread.

3. Volunteer to be a notetaker or a coffee break facilitator

a) Notes

Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message. 

The team notes from October 5, 2022 — will be linked once published.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for note-takers during our meetings, or by adding your name to the weekly GitHub card.

12 October 2022 GitHub #117 –  @robinwpdeveloper

19 October 2022 GitHub #119 – @kawserz

26 October 2022 GitHub #120 –  @vimes1984

Forward planning for the next few weeks after this – please read Nalini’s earlier message and if you would like to help on a future date too.

Thank you to @webcommsat for running the APAC-time session for new notetakers. Attendees commented on its usefulness and welcome.

b) Help to facilitate a coffee break?

We are looking for contributors to open the virtual coffee break for the bi-weekly coffee break.

Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer. More on the next coffee break in the diary dates section of the meeting.

4. Marketing project and task updates

GitHub links and check-ins

The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.

4a. Social media update

i) WordPress.tv videos on YouTube

WPTV content is now automatically uploaded to YouTube. It will be reviewed and scheduled alongside our other social content every week.

ii) Social media amplification

@eidolonnight: The WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.

This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns. Just comment here and tag any of the people listed in the “Process” section of that GitHub issue. Content and fresh ideas welcome.

@bjmcsherry: Facebook is having some issues with their stats this week, so tune in next week for an update on social performance.

4b. Updates on forthcoming WordPress releases and FSE

WordPress 6.1 Release Candidate 1 (RC1) Now Available. Marketing & Communications co-lead, @dansoschin , for any other 6.1 release updates in this thread.

Update provided via @dansoschin:

4c. Contributor events update

WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia

Does anyone know of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events which are likely to have a marketing table?

4d. Newsletters and series

Month in WordPress: The draft for the September 2022 edition of The Month in WordPress is ready for review. @rmartinezduque is hoping to publish it on Friday, October 14, 2022. If you have any suggestions, please share them before the end of the day tomorrow (October 13, 2022).

Annual WordPress Meetup Survey reminder: The Community Team is doing another outreach effort to encourage meetup organizers and members to complete the Annual WordPress Meetup Survey, which is available in 14 languages. The deadline for responses is October 15, 2022.

People of WordPress: update from @webcommsat: Awaiting a revised date for publication due to the volume of other items scheduled for this month with the release. Work continues on the People of WordPress post scheduled for later this month, which @meher has been leading.

5.  Diary dates – upcoming events and meetings

Our next Coffee break will be Thursday October 20, 2022 at 18:30/ 6.30pm UTC. We still need a facilitator!

This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

No additional GitHub or cross team updates were advised.

Next meeting

You can join the GitHub card #119 for next week’s meeting on October 19, 2022. The meeting will take place in this channel at 15:00 UTC.

#marketing-team, #meeting-notes

Notes: Global Marketing Meeting – 23 June 2021

If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you. 

1. Welcome, introduction, new contributors

  1. These summary notes focus on key items and actions from the meeting and to assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates. 
    1. The meeting discussions on the Marketing team on Slack can be found at this Slack thread
    2. Meeting led by: @webcommsat
    3. Meeting notes: @lmurillom, @meher
    4. Follow up actions: Projects and Actions group 
  2. Attendees Slack Thread
  3. Welcoming new contributors – New Attendees Welcome Thread

@nalininonstopnewsuk covered the accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and inclusion support today. If anyone has an accessibility issue or needs some help with using one of the contributor tools, please let us know.

Get involved – starter tasks for new and returning contributors, and those who have pledged to support the team and need assistance to get started.

2. Meeting Notes

A big thanks to @megphillips91, @meher for contributing to drafting, follow ups and actions from last week’s meeting notes. 

Note: Please review and add comments in suggestion mode. These notes will be updated as appropriate.

A reminder to check the draft notes is circulated at the meeting every week. Please review and check your WordPress.org ID is listed on collaborations that you have actively contributed too. We rely on this to update the final notes and to put into our charts to show where we need extra contributors, and how we are having an input and impact onto the work assigned/requested from other teams. 

Rota for drafting notes:

@nalininonstopnewsuk updated: in response to requests from accessibility perspectives and those joining asynchronously, please try and use the agenda numbers when replying or updating on an action. We have been testing the use of this numbering to help those who can not use threads and as part of our efforts to be inclusive.

Actions

You can volunteer to contribute to notes for future meetings. Please note that the initial draft is needed by Friday 17.00 UTC each week to help with actions and follow-ups that might be needed. We are excited to continue to expand our contributors who are helping draft the notes!

3. Tasks, Working Groups, and Team Celebration

Task Updates

4) Update on WordPress Release 5.8 and FSE – Josepha

Update provided by: @chanthaboune, @cbringmann

  • @chanthaboune consolidated all of the feedback from our group About Page collaboration, it should be in CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. by next Tuesday, 29 June 2021. 
  • There is a new marketing lead for wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ (more details here) who will be attending Marketing meetings after the WP5.8 release.

Actions: 

  • If you have experience creating social media awareness kits, please let @webcommsat know. We will be working on one for the About Page.
  • Feel free to leave comments on the Draft section of the document Josepha shared.
  • @chanthaboune will check on the suggestions that were made regarding external media outlets on the post “Suggestions for external Channels on FSE info

5a) Learn Audit Tool Discussion

Update provided by: @webcommsat, @courane01

  • We are continuing to discuss the Learn WordPress proposal for an audit tool and how it could be potentially used as a marketing team audit tool as well.
  • @courane01 can help answer any terminology questions and has met with #docs about the audit tool idea. HelpHub, DevHub, Docs and Learn all have significant content needs with WP release updates.
  • The audit tool specifically digs in to where we have content in particular – screenshots, videos, articles etc to modify with updates.

Actions: 

  • To get more context around the use cases for the audit tool, please read the entire discussion in Slack
  • Please participate in the shared document where we can add how we think an audit tool like this could be of benefit to our work in marketing and how we would work together with Learn WordPress, Training, Docs, etc. Link in Slack.
  • If you have any questions or want to work further on this, please contact @webcommsat and @courane01. The deadline is 7 July 2021.

5b) Brand Guidelines on Learn WordPress

Update provided by: @courane01

  • The brand guidelines have been highlighted as a top priority item for Learn WordPress.
  • There are several instructional designers coming aboard as sponsored contributors to Learn from Automattic. Hugh will be coordinating with them, Marketing/Training, and Community/Foundation folks to get this idea through.
  • Any content on Learn that mentions a pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party/theme/etc. by name is at the moment, on hold.   

Actions: 

  • Please reach out to @courane01 if you’d like to be involved in this, and comment on the shared document. Link in Slack.

5c) and 5d) Social Media Promotions

Update provided by: @lmurillom, @oglekler

Actions: 

  • Please share the the weekly #OnlineWPMeetup roundup on LinkedIn and the Meetups shared on the @wordpressevents Twitter feed.
  • Please share #WPDiversity posts on WordCamp Twitter (Versions of this are available on WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Facebook and WordPress Events Facebook pages too.)
  • Please share the LinkedIn post on WordPress 5.8 Beta 3
  • We need some more hands! Please reply to this thread if you have experience writing copy for social media.

6. Forthcoming Diary Dates

If you need accessibility or language support to participate in any of our work and meetings, please let one of the team reps know in the marketing channel on Slack. We will try and find ways to help. We are keen to continue to try and help and promote inclusion and diversity in the team.

Upcoming Diary Dates are in this dedicated post

A reminder about our Google Calendar with meetings, collaborations and social activities

Next Marketing meeting

Wednesday 30 June 2021, 14:00 UTC – Global Marketing Team meeting in the #marketing channel on Slack.

Does your task need some time in the future agenda? Contact @meher and @webcommsat in the #marketing channel on Slack.

➤ How to get started?

We have a number of new contributors shadowing at the moment. So please do let us know if you would like some help.

If you were in the Marketing Team meeting and would like some extra help to get started to contribute to the project, contact @maedahbatool and @yvettesonneveld for information on future Contributors Onboarding events.

#marketing-team, #meeting-notes