Courtney P.K. 4:00 pm on January 16, 2023
Tags: needs-analysis ( 3 ), project-thread ( 4 )

Project Thread: Individual Learner Survey for the Needs Analysis

Project Overview

The Training team is seeking to create a needs analysis document to help determine the most high-impact resources to provide on Learn WordPress. The Learning Needs Analysis project outlines foundational work required to assess the community’s learning needs and includes the Individual Learner Survey that launched in September 2022 which will guide us in our data analysis.

Please see the post Project Overview: Learning Needs Analysis for a more in-depth background and overview. This project thread seeks to outline the tasks we aim to complete to accomplish the project’s objectives.

Note that this is a foundational project. While we won’t be able to capture all the data, there is a possibility to iterate upon and run this project again in the future.

Project Members: Call for Volunteers

Project lead: @west7

This project is in need of more project members. Please comment on this post if you are interested in helping out!

Project Timeline

Start: January 2023

End: April 2023

Project Objectives

Gather data from the community to determine their WordPress learning needs.
Analyze the gathered data to formulate an action plan for the resources on Learn WordPress.
Establish a set of standards for instructional content on Learn WordPress.

Tasks

Planning

Recruit project members
Determine respondent pool goal
Discuss survey marketing tactics
Determine survey analyzers

Deadline: 6 February 2023

Market the Survey

A marketing push before the cutoff would be helpful to help to gather more data before the cutoff date. This effort can include:

Social media (e.g., Twitter)
Newsletter (e.g., MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer newsletter)
Encouraging facilitators of Online Workshops to share the survey with their attendees

Deadline: 13 Feb 2023

Conduct the survey

The survey is currently in progress, and will be cut off on the deadline date, with a goal of a number of respondents to be determined.

Deadline: 20 Feb 2023

Review and analyze the survey data

Once the Training Team has collected the data from the survey, the project team will explore the data in more depth to help identify any trends or issues.

Deadline: 5 March 2023

Publish a post to share the analyzed results

This post on Make/Training will share a summary of the Individual Learner Survey results and analysis.

Deadline: 6 April 2023

Discuss the results

There are a few options for the project team to discuss the results. This will be up to the project members to decide what works best for them, whether that is synchronous or asynchronous meetings on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or video call, or a blog post with discussion in the comments.

Deadline: 12 April 2023

Publish next steps

This post on Make/Training will detail the outcomes of the discussion and what the next steps will be.

Deadline: 21 April 2023

Thank you to the following people for contributing to this post: @piyopiyofox, @hlashbrooke, @webcommsat, @courane01, @azhiyadev

#project-thread #needs-analysis

Courtney Robertson 4:33 pm on January 16, 2023

+make.wordpress.org/marketing/
+make.wordpress.org/updates/
- Nomad Skateboarding 6:06 pm on January 16, 2023
  
  Volunteering for the project. 🙌
Courtney Robertson 4:34 pm on January 16, 2023

Volunteering to be a part of this.
Abha Thakor 8:41 pm on January 17, 2023

Happy to continue to be involved with this.
Amit Patel 4:19 am on January 23, 2023

Please count me in for this project. Glad to volunteer.
Courtney Robertson 10:26 pm on January 27, 2023

checking in on our timeline. It looks like within 4 days we should have decided on
Recruit project members
Determine respondent pool goal
Discuss survey marketing tactics
Determine survey analyzers

However, I have no further info on where this conversation is happening. Thanks.
- Wes Theron 8:46 pm on January 29, 2023
  
  Hi Courtney, as you would’ve seen, I started a message on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. with all the folks who put up their hand to volunteer (project members). We have finalised the marketing tactics, but you are welcome to share more ideas. Please also join the rest of the conversation there. Apologies, if all of that should’ve been part of this thread, but I assumed it is easier to communicate via Slack. Thanks!
  - Wes Theron 9:14 pm on January 29, 2023
    
    As mentioned just now in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. I will add an update to this thread ASAP. Probably by the 2nd of February. Thank you for the suggestion Courtney.
Wes Theron 1:21 am on February 2, 2023

Please note we have updated the deadline dates. The Individual Learner survey will now be closed on the 20th of February and not the 15th of February. We wanted to keep it open during WCAsia. That means all the deadline dates have been pushed forward by 5 days. Thank you
Wes Theron 1:51 am on February 7, 2023
Project update

Project members
@west7, @nomadskateboarding, @webcommsat, @courane01, @amitpatelmd and @salonicpatel

Review survey completions to date
The group reviewed the completion numbers and considered where gaps and further follow-ups might be. Identified that a minimum number of completed surveys would be hoped to be around 500. As the numbers were overwhelmingly skewed to responses from the US, it was felt that a much wider geographic spread was needed.

Marketing tactics
- The marketing team has and will share posts on Twitter, LinkedIn and Facebook. Folks in the Training team have been/will be asked to re-share the posts on their own social media platforms as well.
Action: @dansoschin, @west7
- @amitpatelmd suggested a social campaign.
Action: The marketing team will be posting to three social media platforms. Potentially an idea to be detailed and raised with Marketing in the future.
- Highlight in ‘The Month in WordPress’ Newsletter. Published
Action:@rmartinezduque, @webcommsat (Done)
- Highlight in the MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. Organizer Newsletter.
Action: @juliarosia, @courane01
- Survey shared with Learn WordPress Meetup Group. @west7 shared via email with 8276 members of the Learn WordPress Meetup Group.
Action: @west7, @webcommsat. Follow-up actions on data.
- Discuss an article promoting the survey on WP Tavern.
Action: @sereedmedia in Marketing Team, this has been published on WP Tavern (Done)
- Highlight in Dev Chat and ask to be included in the summary on February 1, 2023.
Action: @webcommsat. (Done)
- Asked channels like WP Minute to re-highlight the survey with more targeted text.
Action: @webcommsat. Variations of the following text sent: “How do you learn how to use WordPress and its new features? Do you have a preference for formats for learning materials? Complete the short survey and help content on the free Learn.WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ resource help you and others even more in the future. (Link to survey)”

– Series of additional updates for Post Status SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/..
Actions: @webcommsat to help draft and other group members asked to amplify and send to their networks too, and add comments.
- Highlight via DoTheWoo social channels.
Action: @webcommsat
- Target locale-specific Slack instances and relevant event organizer channels. Focus w/c 6 February 2023.
Actions: @webcommsat and @west7 identifying some options to share with the group and wider Training team
- Request to be highlighted on the Marketing Team LinkedIn page.
Action: @webcommsat, @lmurillo
- Liaise with polyglots for listing on the agenda (supply text) for meetings w/c 6 February 2023. Ask Erica the date of the next polyglots newsletter, and if suitable, send her targeted text and image.
Action: @webcommsat, polyglot newsletter
- Share at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Asia Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. The survey will now close on 20 February 23:00 UTC to be available for WordCamp Asia.
Action: @webtechpooja, @courane01, @webcommsat. Consider how it can be raised and announced at the event.
- Survey to be promoted in the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. channel on Dev Chat and in the summary.
Action: @webcommsat. (Done, 1 Feb 2023)
- Retarget and highlight it in the WP Diversity slack channel and raise it at the next meeting.
Action: @webcommsat to contact group, Jill Binder, and to post on the relevant Slack channel.
- Some clarifications to the survey are to be made after feedback gathered by @webcommsat on multi-choice questions.
Action: @west7, @webtechpooja (Done)
- Team reps should be updated to 2023 reps.
Action: @west7, @webtechpooja (Done)
- Initial review and identification of incomplete and completed response numbers and geography (noting that some respondents may have had an active VPN on their device at the time of replying.
Actions: @west7, @webcommsat (Done)
- Time required to complete the survey was added to reduce the high percentage of non-completion.
Actions: @webcommsat, @westnz, and @rmartinezduque (Done)
- Adding page numbers to the survey/ showing progress indicator.
Action: @west7, @webcommsat and @rmartinezduque (Done)
- To review whether it is possible to identify if there is a common drop-off point and then address this.
Action: @webtechpooja, @west7, @webcommsat
- Two of the multi-choice questions may lead to a non-completion from further user testing arranged via @webcommsat. Clarification on the descriptive information should help address this.
Action: @westnz, @webtechpooja (Done)
- Further discussion with #marketing once more data on major gaps in responses have been received from the survey.
- Discussion on ways to keep a summary of discussions on a DM group in public, including the use of GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ and the P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/. blog
Survey analyzers
Analysts: @webcommsat, @salonicpatel
Project members will share their feedback and input on the results compiled. @salonicpatel to gather responses from project members.

Props to @westnz and @webcommsat for co-authoring this post.

Thank you to the group focusing on the Individual Learner Survey: @west7, @nomadskateboarding,@webcommsat, @courane01, @amitpatelmd and @salonicpatel. Team reps: @webtechpooja, @piyopiyofox, @bsanevans
- Courtney P.K. 8:21 pm on February 7, 2023
  
  Thank you for this detailed update — great work, team!
- Angela Jin 10:16 am on February 8, 2023
  
  Thanks for the update. Very excited to see this move forward and curious to see what we learn!
Wes Theron 6:26 am on February 21, 2023

The Individual Learner Survey has now been closed. We have had 583 responses. Our analysts, @webcommsat and @salonicpatel, will now review and analyze the survey data. Deadline: 5 March
Wes Theron 11:15 pm on March 5, 2023

The analysis of the survey data has been conducted. The project members are currently adding feedback and suggestions to the draft document. The next step is to publish a post on Make/Training to share the analyzed results. This post will share a summary of the Individual Learner Survey results and analysis. Deadline: 20 March
Wes Theron 9:59 pm on March 19, 2023

Update: The publication date for the Individual Learn Survey results and analysis has been pushed forward to 6 April due to the availability of contributors, 6.2 release demands and some work that is still being done on data validation and relating data to LearnWP. Many thanks to those involved!
Wes Theron 9:33 pm on April 6, 2023

Update: Due to unforeseen circumstances, the publication date has been postponed until further notice. We will update this post ASAP.
- Nomad Skateboarding 9:35 pm on April 6, 2023
  
  Thank you for the update and all your (and everyone’s) energy on this. 🙌
Wes Theron 1:00 am on May 30, 2023

The Individual Learner survey post has been published. A special thanks to @webcommsat for helping to get this over the finish line.

Welcome

Meetings (Calendar)

Project Thread: Individual Learner Survey for the Needs Analysis

Project Overview

Project Members: Call for Volunteers

Project Timeline

Project Objectives

Tasks

Planning

Market the Survey

Conduct the survey

Review and analyze the survey data

Publish a post to share the analyzed results

Discuss the results

Publish next steps

Welcome

Meetings (Calendar)

Project Overview

Project Members: Call for Volunteers

Project Timeline

Project Objectives

Tasks

Planning

Market the Survey

Conduct the survey

Review and analyze the survey data

Publish a post to share the analyzed results

Discuss the results

Publish next steps

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