Tag Archives: WP20

Sé Reed 8:25 am on October 24, 2023
Tags: , , WP20,   

Notes: Global Marketing Team meeting, 17 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

Team News

  • Proposal that we resume Coffee & Collaboration Sessions, every other Wednesdays @ 16:00 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress but also a slower week. On Wednesday, we paused a few campaigns because of the current world events, hoping to create some space with the current news and our campaigns. Despite this, we actually did have a good week performance-wise with the campaigns that ran Sunday-Tuesday. Both engagements and clicks to the website were improved with a few key campaigns highlighting the WordPress 6.4 BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 3 release as well as the WordPress 6.3.2 release.
    • Here is a look at the numbers for the week:
      • Impressions: 200,768
      • Engagements: 3,942
      • Link clicks: 1,501
      • Engagement Rate: 1.8%

New Issues

  • Unify communication and terminology around the blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. editor vs GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion this week.
  • Cross-team collaboration -17 open issues
    • No discussion this week.
  • Project marketing – 19 open issues
    • No discussion this week.
  • People of WordPress – 7 open issues
    • No discussion this week.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Promote Helping to Documentation team with Mobile Apps docs #219
  • #WP20 From Blogs to Blocks campaign #220
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241
  • Promote the #feature-notifications team’s Notification survey #248
  • Start Here! New Marketing Team Contributor Issue for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. #294

Recently Closed

  • None

Open Floor

  • None

Next Steps

#marketing-team, #meeting-notes

Sé Reed 7:07 pm on August 28, 2023
Tags: , , , , WP20,   

Notes: Global Marketing Team meeting, 22 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #269
  • Attendance:

Team News

  • We published an update to the Team Updates channel after 3 years.
  • The next Coffee and Collaboration Session will be on Thursday, August 24, 2023 at 18:30 UTC.

WordPress Publications

  • News: WP20 – A Heartfelt Thanks
  • MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress.: Introducing WordPress.org/blocks
  • Dev Blog: The anatomy of a letterform
  • AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility): Matrix Test Results

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • No updates provided this week

New Issues

  • Improve register process for wordpress.org profile #273
  • Contribute remotely to CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. on the WCUS CD day #274
  • [AMPLIFY]: Openverse x SMK collaboration #275

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • No discussion on these issues this week.
  • Cross-team collaboration
    • Grow Your Story: Phase II #222
      • Unclear what the status/future of this project will be.
  • Project marketing
    • Grow Your Story: Phase II #222
      • Unclear what the status/future of this project will be.
    • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
      • Still need to incorporate updates and suggestions from the team reps. 

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • [AMPLIFY]: Kim Parsell Scholarship 2023 Recipient #250
  • [AMPLIFY]: Announcing the first Learn WordPress Course Cohort #268

Open Floor

Next Steps

Note: This post is backdated to the correct Notes posting date of August 28, 2023. Was published on October 10, 2023.

#marketing-team, #meeting-notes, #team-reps, #wcus

Sé Reed 9:16 pm on August 21, 2023
Tags: feature-notifications, , , , WP20,   

Notes: Global Marketing Team meeting, 15 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #269
  • Attendance:

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress had an amazing week this week. The launch of 6.3 offered up some opportunities to engage with the community with several campaigns, which in turn gave us one of our better weeks of the year. We additionally hit a milestone this week, gaining over 1k (1,087) new followers during the week, which, in turn, moved us to over 2.2 million followers in total. We had 10,729 (112% increase) pieces of engagement with our followers based on the content produced. This is an amazing feat as we outpaced the increase in impressions (33.1%), which suggests that the levels of engagement grew by more than the impressions alone. A similar story with our link clicks which has a 70% increase this week. The week saw several campaigns do well; however, the highlight really was the 6.3 release. We like to see an average of 2.0% engagement rate with our campaigns. This week we have 2.7%, which is really good. Again this number is from our 6.3 posts which had a huge 3.3% engagement rate on all posts for the week.
      • The overall performances shown highlight the work on amplifying the 6.3 release and working to excite our audience about the new WordPress.
      • Here is a look at the numbers for the week:
        • Impressions: 364,625
        • Engagements: 10,729
        • Link clicks: 2,763
        • Engagement Rate: 2.7%

GitHub Issues

New Issues

  • [Tracking] Notable Marketing Team issues and updates for the Team Updates post #270
    • This is a tracking ticket so that we can post notable things as we go for the next Updates post round-up.

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Kathmandu is happening on September 8th and 9th. And, the Marketing table leads @Aayusha Shrestha & @Dajeema Rai have joined the meeting today. A list of tasks and guidelines for them would be appreciated. 
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • Needs to be moved to the Handbook!
      • Needs to be added to the main site as a subcategory in the About section. As a brand asset, particularly one belonging to an open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. organization, this is very buried and under utilized
      • Even if under Marketing team purview, needs to be more accessible to the whole project including Docs and their Style Guide.
  • Cross-team collaboration
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      •  Revise these for WCUS
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
      • Will this be doable in 6.3?
      • Need to check with the Mobile team and get a response about whether Jetpack is cut out or if something is left. A reasonable answer is needed if this is something to be concerned about. Right now, one of the coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. committers moved the ticket for the Future release for this reason, so to move it back, we need to check with the Mobile team.
        The draft of the patch itself is already there.
  • Tide Promotion #207
    •  Is this still a viable team/project?
  • Promote Helping to Documentation team with Mobile Apps docs #219
    • HUGE progress has been made!
    • Not done yet. A review still needs to happen to determine whether the articles are more of a support doc (answering a specific question, ex. “How do I…”) or a regular doc (that explains features, tutorials, etc.).
  • WPPhotos Social Content Contribution Guide #239
    • how does this relate to #178 and #189?
    • This #178 GitHub issue is like the “macro” card of the WPPhotos campaign, where people can find the different ways to contribute to it. Also, each way to contribute has its own GitHub card with more info. They can all be found here: https://github.com/WordPress/Marketing-Team/labels/WPPhotos.
  • Celebrating Pride Month and WordPress Diversity #240
  • How can we revise this so it is relevant or actionable past the official Pride month?
  • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
    • Can ask for help on at WCUS Contributor Day
  • Promote the #feature-notifications team’s Notification survey #248
    • Feature notifications are being integrated into Phase 3, so we should check with the #feature-notifications team to see what their needs are. We had briefly discussed a new version of the survey for wider adoption.
  • Develop communications materials for Contributor Mentorship Pilot Program #253
    • Inaugural cohort has concluded, it would be excellent to align work with @harishanker to compile, review, and revise all of the documentation and communication for future use
    • would be GREATLY appreciated
  • Creating CONTRIBUTING.MD files across WordPress repos #263
    • Using communication skills for the good of the whole project and future contributors. I would like this to be a WCUS focus as well.
    • First step: Survey the repos and assess the CONTRIBUTING.MD files for each.
  • WordPress Project marketing
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • Showcase Guidelines and Content Moderation #221
      • This is a quick update on the status of the Showcase redesign work:
      • The primary goal of this project is to update the aesthetics and the underlying componentry of https://wordpress.org/showcase/
      • The Design team has finalized the design, but additional feedback to encouraged and can be added directly to the Figma file. There is also a new prototype that provides a better view of how the site will function.
      • In tandem with the aesthetic overhaul, there is a separate discussion about how submissions to the Showcase are handled. More info here:
      • A lot of work is currently underway regarding the underlying components that will contribute to this design. In theory, this project could be completed in September from a development perspective, but the timeline is dependent on community feedback and the like.
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Can we revise this for WCUS?
    • The work on the book can transition to editing to improve some of the writing style. May not be a task for everyone.
  • Grow Your Story: Phase II #222
    • modified after WCEU so we should be able to use this same ticket for WCUS
  • Revising the Enterprise page on WordPress.org #244 (Discussion)
  • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
    • launched in 6.3 but we are still using this ticket for modifying the Tool’s functionality. Ideally we will get this upgraded by the end of this week so it can be used well at WCUS Contributor Day!

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • The Month in WordPress: June 2023 Edition #243
  • Prepare and post Marketing Team update for Updates channel #228

Open Floor

  • WordPress Style Guide updates
    • Any development on discussion about Capitalization standards for languages?
  • Workflow share request from @coachbirgit
    • I’d like to piggybank on the awesome workflows of the Marketing team, how to collaborate the best way with all make/WordPress teams.
    • The #deib-working-group channel was created recently and I’m currently on it preparing the project tracker on GitHub and would love to receive some valuable input on seasoned contributors familiar with GitHub projects.
  • Blocks page
    • This new page has been added to showcase blocks in WordPress. The purpose of this page is to better tell the story of blocks, both within WordPress and as a broader framework for folks to consider with their next project.
    • This page is meant to be an initial iteration and should evolve over time and based on feedback. Because the page is built in the BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. Editor, iterations can be implemented rather quickly.
      • GitHub issue for the next iteration, and feedback is encouraged.
    • Spotlight a few long-standing issues regarding .org navigation
      • The navigation on the site has been frequently discussed but remains convoluted. There are a number of existing GitHub issues outlining the current struggles and proposing solutions.
      • Ideally, in the next month or so, we can start implementing a plan to update and streamline both the headerHeader The header of your site is typically the first thing people will experience. The masthead or header art located across the top of your page is part of the look and feel of your website. It can influence a visitor’s opinion about your content and you/ your organization’s brand. It may also look different on different screen sizes. and footer navigation across .org sites. A more formalized Make Post is needed, but in the meantime, catch up on the discussion and share your thoughts in the following GitHub issues.
      • (Header) Navigation: Rephrase a few items, reconsider sorting
      • Footer: Revisit footer links and categorize

Next Steps

Note: This post is backdated to the correct Notes posting date of August 21, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 9:02 pm on August 14, 2023
Tags: , , , WP20,   

Notes: Global Marketing Team meeting, 8 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #267
  • Attendance:

Team News

  • No team updates
  • The next coffee break will be on Thursday, 10 August, 2023 at 18:30 UTC. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • No stats provided

GitHub Issues

New Issues

  • Refine Contributor Orientation Tool for the Make WP Contribute page launch in 6.3 #264
    • This is continuing past the 6.3 launch, but things are locked for now, maybe a week, to give us all some breathing room.

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • The Month in WordPress: July 2023 Edition #266
      • Could use some help to meet Aug 11 publication date
    • Prepare and post Marketing Team update for Updates channel #228
      • Still in progress
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • Not a contributing issue, so it needs to go into the Handbook, with a link from the GitHub issue for each WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more..
    • Pages on MakeWP that show the % of WP #255
      •  Please clarify purpose of this task

  • Cross-team collaboration
    • WPPhotos Social Content Contribution Guide #239
      • nice first issue opportunity. Rather than including this in the meeting every week, should we maybe just include a bulk CTA for good first issues?
      • Non-actionable issue need to be removed from the GitHub and put in the Handbook.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • People of WordPress – Stefano Cassone #233
  • People of WordPress: Allison D #234
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

  • Our next meeting is 15 August, 2023 at 15:00 UTC.
  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/269

Note: This post is backdated to the correct Notes posting date of August 14, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 8:35 pm on July 31, 2023
Tags: , , , WP20,   

Notes: Global Marketing Team meeting, 25 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #257 
  • Attendance:

Team News

  • No major updates
  • The next coffee break will be on Thursday, 27 July, 2023 at 18:30 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress had another excellent week. The numbers dropped a bit as we were up against the BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign the previous week, which drove a lot of excitement and more video content that offered good engagement in the channel. That said, these numbers are great. The engagement number of 4,549 is a higher-than-average number for the summer months, despite the fewer impressions/engagements from the previous week. We increased the number of link clicks to the website this week, which is a good evaluation that the content with clicks to the websites actually drove more traffic. We also had 710 net new followers this week, which is lower than the previous week, which is still believed to be Facebook reactivating accounts as the number of new followers all came from Facebook alone.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WordPress Developer social post, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US post about Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., and the WP Briefing campaign for episode #60 launching this week. These campaigns drove high engagement and, most importantly, click engagement to the website, including 832 total engagements in just those 3 posts alone. This is broken down more in the upcoming Top Performers by Engagement section.
        • Impressions: 232,615
        • Engagements: 4,549
        • Link clicks: 1,421
        • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • People of WordPress: Ihtisham Z #258

Open Issues

There was no discussion on issues from the Marketing Team GitHub in Slack this week, so we are listing all issues as were presented in the meeting.

  • Marketing Team management
    • WordPress Media Outreach #135
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
    • Prepare and post Marketing Team update for Updates channel #228
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
    • Pages on MakeWP that show the % of WP #255

  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • Tide Promotion #207
    • Promote Helping to Documentation team with Mobile Apps docs #219
    • WPPhotos Social Content Contribution Guide #239
    • Celebrating Pride Month and WordPress Diversity #240
    • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
    • Promote the #feature-notifications team’s Notification survey #248
    • Develop communications materials for Contributor Mentorship Pilot Program #253

  • WordPress Project marketing
    • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • What is WordPress? #205
    • Get involved or Contribute tab for the About page — structure and the content #217
    • Showcase Guidelines and Content Moderation #221
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Grow Your Story: Phase II #222
    • People of WordPress: Ryan K #235
    • The Month in WordPress: June 2023 Edition #243
    • Revising the Enterprise page on WordPress.org#244 (Discussion)

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220 
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 31, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 8:15 pm on July 24, 2023
Tags: , , , WP20,   

Notes: Global Marketing Team meeting, 18 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #254 
  • Attendance:

Team News

  • No marketing team updates this week

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • This was a good week for WordPress dotorg. While impressions were down, we saw engagements drop at a slower pace, which means we did better with the content we had despite the fewer campaigns this week. You can see that reflected in the engagement rate from 2% up to 2.1%, which is above our target and shows the strength of the campaign performance. The biggest gain was in our follower count, which expanded by 4,859 net-new followers. This is higher than the average of 750-1,000 followers we’ve been receiving, and it looks like it came from Facebook. We did see some really strong performances on LinkedIn this week as well which contributed to the stronger-than-average follower growth.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WP 6.3 release of BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4, with the separate GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ campaign push performing well. These campaigns drove high engagement and, most importantly, click engagement to the website, including 2,286 clicks in just 4 posts.
      • Here is a look at the numbers for the week:
        • Impressions: 249,460
        • Engagements: 5,592
        • Link clicks: 1,369
        • Engagement Rate: 2.1%

GitHub Issues

New Issues

  • Pages on MakeWP that show the % of WP #255

Open Issues

This section highlights issues from the Marketing Team GitHub that had discussion in Slack during the week.

  • Marketing Team management
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • May be taken down as it is not necessary as a github ticket
    • Amplification request form #140
      • This has an open PR that needs a review
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • Link to Marketing team Official Campaigns https://make.wordpress.org/marketing/handbook/social-media-accounts/social-media-campaigns/
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • Opportunities for devs who are technical writers shared  
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Needs attention
    • Promote the #feature-notifications team’s Notification survey #248
      • Needs attention
  • WordPress Project marketing
    • The Month in WordPress: June 2023 Edition #243
      • In progress
    • Grow Your Story: Phase II #222
      • Project will resume once the release is launched. 
    • Get involved or Contribute tab for the About page — structure and the content #217
      • The changes have been committed to 6.3
    • What is WordPress? #205
      • There is some variety happening with the WordPress homepage now in terms of intro H1, but it still doesn’t explain WordPress.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 24, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Nyasha 12:06 am on July 17, 2023
Tags: , , , WP20   

Notes: Global Marketing Team meeting, 11 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #252 
  • Attendance:

Team News

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • Brett is out this week so there are no stats.

GitHub Issues

New Issues

  • Develop communications materials for Contributor Mentorship Pilot Program #253

Open Issues

This section highlights issues from the Marketing Team GitHub that had discussion in Slack during the week. This is not all of the open Marketing team issues.

  • Marketing Team management
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • This needs to happen before WCUS
    • Amplification request form #140
      • @sereedmedia will push and pull the request change made that week.
  • Cross-team collaboration
    • Promote the #feature-notifications team’s Notification survey #248
      • Needs attention
    • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
      • In progress but work not due until 2024
    • Celebrating Pride Month and WordPress Diversity #240
      • Should be wrapped up since june is over
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • No progress on this yet.
  • WordPress Project marketing
    • Revising the Enterprise page on WordPress.org#244 (Discussion)
      • Please see https://github.com/orgs/WordPress/projects/40/views/4?pane=issue&itemId=25781101
    • The Month in WordPress: June 2023 Edition #243
      • Draft will be shared soon
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
      • Will be closed soon
    • Showcase Guidelines and Content Moderation #221
      • weekly updates are happening in #website-redesign design about … the website redesign. The showcase is top of the list.
    • Get involved or Contribute tab for the About page — structure and the content #217
      • The content for it is almost complete and the contributor tool has been turned into a blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience..

Closing Soon

  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220 
  • People of WordPress: Allison D #234

Recently Closed

  • None

Open Floor

  • None

Next Steps

  • Our next meeting is 18 July, 2023 at 15:00 UTC.
  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/254

Note: This post is backdated to the correct Notes posting date of July 17, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Sé Reed 8:34 am on June 19, 2023
Tags: , , , , WP20,   

Notes: Global Marketing Team meeting, 13 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #242
  • Attendance:

Team News

  • @sereedmedia @laurlittle and @meher will be co-leading the Marcomms team for the 6.4 WordPress Release Squad.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a great success, and many reported it being a lot of fun.
    • We had 11 new people join the #marketing team Slack on the day
  • There may be a WordCamp coming up in Valencia. Table leads from WCEU and WCSylhet volunteered to share experience.
  • Yoast Contributor Day in October
  • Share your thoughts on the marketing team coffee breaks concept: https://github.com/WordPress/Marketing-Team/issues/137
    • @sereedmedia proposed a new name for this: Coffee and Collaboration Session
    • The next coffee break will be on Thursday, 15 June, 2023 at 18:30 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress Social Media Amplification #7
    • @jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU. 
  • Social Media stats
    • WordPress again had a strong week this week. Highlighted by the positivity received from the WCEU event during the past week. We’ve been able to maintain high engagement scores from the past month at levels much higher than much of the spring season or even 2023 (around 4K average engagement in 2023 which is a 100%+ improvement for DotOrg social). This is partly due to the events for WP20 and WCEU and being so close together plus a strong commitment to focus on the events online with both in days leading up to the events and same-day posts themselves. Included in this was a live posting session during the WCEU Keynote event. The largest takeaway from the week is the success of WCEU campaigns. Even Twitter which has struggled to see positive gains this year with engagement following many of the changes to the platform in recent months had a 2.0% engagement rate during the WCEU event (2.1% average for all platforms).
    • The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, and in particular, the WCEU Keynote event took the top 3 places for the strongest performances of the week. Those top performances took place during the live posting events for the Keynote over the weekend.
    • Here is a look at the numbers for the week:
      • Impressions: 449,732
      • Engagements: 8,315
      • Link clicks: 1,448
      • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • Revising the Enterprise page on WordPress.org #244 (Discussion)
    • Inspired partially by the old GitHub ticket #22 that we finally were able to close, but also by the (unofficial, but attended by project leadership) enterprise day the day before WCEU started. Hopefully we can get some of those good ideas into the actual project!

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • This issue was moved forward and committed prior to our meeting this Thursday to discuss this issue. Need to move forward with this issue in agreement as a team.
  • Cross-team collaboration
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
      • We need to reconnect with Learn folks to move this project forward
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • WCEU did a lot of work in this area, so we should coordinate with some of the organizers to help make this process even smoother for the next flagship camp
  • Project marketing
    • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
      • This ticket can likely be re-activated because of the success of From Blogs to Blocks
    • Get involved or Contribute tab for the About page — structure and the content #217
      • @oglekler updated the document, feedback has begun. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team members are willing to help on contributor orientation tool. Can be ready for 6.3.
      • The new make.wordpress.org/contribute page was discussed in the #meta meeting last week

Closing Soon

  • Facilitate Make Team Coffee Break #23
    • Need to revise this as we revise the Coffee Break purpose and content. Should this information be in the Handbook as opposed to a GitHub ticket.
    • What do we like about other ones and what don’t we love?
    • We have been actively soliciting input on the Coffee Break for 7 months in this ticket https://github.com/WordPress/Marketing-Team/issues/137, so please add any of your ideas and thoughts there. This Facilitation ticket simply documents the facilitation process and it is no longer accurate.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • As we do not have an existing path for Contributor-generated content to be implemented on socials, this ticket is somewhat moot.

Recently Closed

  • The Month in WordPress: May 2023 Edition #226

Open Floor

  • From 6.3 release team: We would love to hear from you on the top 3 or so most important things/features that your team might want to highlight in release communications. We are currently working on the BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 announcement now, so if we could have your input by June 16th, that would be great.
  • From @sereedmedia: Very exciting how well the WordCamp contributor days are going! Special thanks to @rmartinezduque for all the extra work she did to make #WCEU accessible, for recruiting @samaldersen back onto the Marketing Team, and for always working transparently. 

Next Steps

Our next meeting is 20 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #245

Note: This post is backdated to the correct Notes posting date of June 12, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes, #wp20, #wpphotos

Sé Reed 7:29 am on June 5, 2023
Tags: , , WP20,   

Notes: Global Marketing Team meeting, 30 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
  • Attendance:

Team News

  • #WP20 From Blogs to Blocks campaign was a huge success! Kudos to the whole team behind the campaign! Remember: You can still participate. Sign the birthday card.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. is 8 June, 2023
    • @oglekler and @coachbirgit will be at coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. table. @rmartinezduque will be at marketing as table lead Emma Young will be at docs.
  • The next coffee break will be on Thursday, 1 June, 2023 at 18:0030 UTC.
    • We will be discussing how the Marketing Team can deepen our use of GitHub and its related tools.
    • Clarification on meeting time. It is 18:30 UTC.
    • Topic will be switched from GitHub process topic for WCEU prep.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • WordPress had a really positive week this week. It was expected to see an increase in impressions, with the added campaigns through the week but we actually far outperformed in the increase in engagements. We ran 24 hours of WordPress campaigns through Saturday in UTC hours, and as part of that, we had really strong engagement throughout the whole event. We gained 534 net-new followers over the week which was a 47.5% increase over the previous week. While we ran several types of campaigns throughout the week, our WP20 campaign took center stage and really was the strongest campaign all week.
    • The overall performance was strong from a campaign perspective. However, as discussed WP20 took the top 3 places for the strongest performances of the week. Most of these took place during the Saturday 24-hour campaigns.
    • Here is a look at the numbers for the week:
      • Impressions: 706,990
      • Engagements: 13,084
      • Link clicks: 2,726
      • Engagement Rate: 1.8%

GitHub Issues

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Needs cleanup for WCEU
      • Should not be on the list or have the “good first edition” tag
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • Needs attention pre-WCEU
      • Suggested to work on in collaboration session
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • We will be discussing this ticket tomorrow at the Coffee Break 18:30 UTC
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • This needs attention pre-WCEU
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • Collaborator volunteer, suggested to add ideas to GitHub card
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      • Created separate issues for the WPPhotos campaign:
        • Main one/Macro: [Ongoing] WordPress Photo Directory Social Campaign – #WPPhotos
        • Help amplify #WPPhotos content links to WordPress Social Media Amplification #7
        • Collect #WPPhotos stories links to Share and help collect #WPPhotos stories #238
        • Help write social posts links to WPPhotos Social Content Contribution Guide #239
        • Capture Marketing photos links to Capturing Marketing Photos for the WordPress Photo Directory #189
        • New label is WPPhotos: https://github.com/WordPress/Marketing-Team/labels/WPPhotos. 
      • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
        • Could be related to that interactive map mentioned in Open Floor at 23 May meeting
      • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
        •  May do patch proposal after WCEU
      • Tide Promotion #207
        • Need to talk with the Tide team sometime after the WCEU. They are working by themselves, and we need to convey the potential value and outcome of the campaign.
        • There is background on Tide promotion, may be in old GH card.
  • Project marketing:
    • Get involved or Contribute tab for the About page — structure and the content #217
      • This also has a lot of updates. @oglekler is getting this into 6.3 as core triage lead.
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
      • The repo will continue to be open for PRs, issues etc.
    • The Month in WordPress: May 2023 Edition #226
    • People of WordPress – Stefano Cassone #233
      • Card has been updated and the post was published on May 31. Link has been shared with Brett and Reyes for social media promotion. Will close the GitHub issue once the Italian translation is published and the link added to the News post.
    • People of WordPress: Allison D #234
      • Follow-ups have been sent.
    • People of WordPress: Ryan K #235
      • If anyone wants to help with this, do add a note on the GitHub card.

Closing Soon

  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be revised to not be specific to drafting content but to campaign concepts, integrated marketing opportunities, etc.

Recently Closed

  • Five for the Future Email Template for Contributors #18 

Open Floor

  • From @sereedmedia: Sign the WordPress Birthday card! 
  • From @oglekler:
  • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLI WP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/ https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.

Next Steps

Our next meeting is 06 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #237

Note: This post is backdated to the correct Notes posting date of June 5, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes

Sé Reed 4:05 am on May 29, 2023
Tags: , , WP20   

Notes: Global Marketing Team meeting, 23 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. 

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #230
  • Attendance:

Team News

  • We are on DAY 16 of the #WP20 From Blogs to Blocks campaign!
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @Santana.Inniss is still out on leave. Team Rep @Robin is also out this week.
  • The Marketing Table at WC Sylhet Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a big success! Welcome new contributors!
  • Revising the Coffee Break. Please leave your input in GitHub #137

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • WordPress continued to hold steady this week. We gained 362 net-new followers over the week and saw some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-258) as more people slowly moved away from the platform. Despite Twitter, we actually saw some strong individual performances on the other platforms, which makes me excited to see them.
    • The overall performance was strong from a campaign perspective. We saw 2 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2.2 announcement post on the release and the WordPress News campaign had the strongest performances for the week.
    • Here is a look at the numbers for the week:
      • Impressions: 524,478
      • Engagements: 7,580
      • Link clicks: 2,046
      • Engagement Rate: 1.4%

GitHub Issues

New Issues

  • > Start Here! Marketing Team Contributor Table for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Sylhet, Bangladesh 20 May 2023 #231
    • This ticket was for WC Sylhet management. As that is over, we can use the text on the generic contributor day materials.

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Proposed to discuss this ticket at the Coffee Break collaboration session on 01 June, 2023.
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • This ticket can also be part of the Coffee Break collaboration session on 01 June, 2023.
      • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • We can bring the WCSylhet ticket text into this ticket, as an example of a Contributor Day ticket.
    • Prepare and post Marketing Team update for Updates channel #228
      • Not yet completed, on hold til after #WP20 From Blogs to Blocks campaign
  • Cross-team collaboration
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • Can also be for our 01 June 2023 Coffee Break collaboration session.
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Current status: In the GH issue (linked above) I outlined the steps that we need to take. The first step is figuring out if we need a different structure. They’re currently in FAQ format. After that, a content review needs to happen to outline what needs updating. If we can get started on figuring out the structure, we can move this along a lot quicker
  • Project marketing:
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
      • Suggested this could be a Community Summit discussion
      • Get involved or Contribute tab for the About page — structure and the content #217
        • Ticket author @oglekler expects this can go live in 6.3. She will be updating a Doc to match the proposed patch so we can work on the text.
      • #WP20 From Blogs to Blocks campaign #220
        • We have been getting some great participation from the community and there is lots of love for the campaign on social media!! Reminder to team and contributors to participate.
      • Showcase Guidelines and Content Moderation #221
        • Updates requested but not available.
      • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
        • Updates requested but not available.
      • Grow Your Story: Phase II #222
        • @jpantani is looking for others to collaborate on this initiative. It was suggested to add some steps or tasks to the GH issue to make it clearer what needs to be done.

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • Official rep for FFTF is Hari Shanker. He has captured the ticket content and noted the docs 1 and 2. FFTF may be revisted in Q3 or Q4 2023.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be updated to be ideas doc, not content writing and turned into a GitHub issues instead of a doc.

Open Floor

  • From @sereedmedia: If you are a marketing team contributor, please participate in #WP20 From Blogs to Blocks! It’s actually quite fun, and it’s bringing the community together.
  • From @oglekler:
  • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLI WP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/ https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.

Next Steps

Our next meeting is 30 May, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #236

Note: This post is backdated to the correct Notes posting date of May 29, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes