The WordPress Marketing Team markets WordPress and its community to the wider world.
Our work is tracked on the GitHub Marketing Task Board under the WordPress organization. If you are looking for a card you think should be transferred from the old repos, check the previous repositories and then let the team know the link.
If you are planning a Marketing Table at a Contributor Event, please let us know in the Slack channel.
Thanks to the success of our social media efforts in 2022, one of the most requested tasks for our team has been “Can you amplify this?”
These requests typically fall under one of our active campaigns listed in GitHub, and as part of our 2023 efforts, we’d like to streamline these requests by providing a GitHub issue template. This template will guide requesters through the process of providing us with all the relevant information, and ideally content, for posting to our various social channels and possibly beyond (Ie. eMail newsletters, WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ posts, etc.).
I would like to call on everyone to help aggregate a list of potential fields and resources for this template. My initial thoughts for these fields are as follows:
Issue title: The primary title field for which we are able to recommend a predefined format. Something like “[AMPLIFY] Title” might be useful for readily identifying these issues for triage.
Label: The template allows for automatically applying labels, so the creation of a new label may make sense.
Link to share: This would be the URLURLA specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org, if applicable, that requesters would like to share. We will need to provide some guidance around links we will and will not share.
Suggested hashtag/campaign: This would be a dropdown of active campaigns and either short descriptions or links to descriptions.
Requested share date: It’d be good to ask when the requester would like to share information, in the case that it aligns with some event. We should also remind folks that we expect requests to come in at least a week ahead.
Notes: Freeform notes area.
I’ll note that this template would not be the place to propose new campaigns or strategies. Those should probably still be submitted as new GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ cards (example TikTok conversation) and discussed in SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. This would solely be a way for our frequent Marketing Team collaborators to easily submit their requests and would replace the current process (review campaign list, reach out to point of contact, discuss the request, etc.) It should also make things a bit easier for campaign points of contact to manage incoming requests.
Before embarking on building the first version of this, I’d like to gather feedback. What else should we be asking for? What resources should we share through this template? Do you have any other ideas to streamline this process?
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlackSlack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.
1. Welcome and introduction
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
Meeting preparation and facilitation: Team Reps @nalininonstopnewsuk, @eidolonnight, @lmurillom, and thank you to everyone else who contributed items and worked on GitHubGitHubGitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/.
2. Getting to know the team and helping to take part
Meeting attendees: participants can be viewed in this Slack Thread
Social question of the week from @nalininonstopnewsuk: As part of the Photos team celebration of World Photography Day, what picture would you share to represent something you love about your locality? View participants’ responses via this Slack thread.
3. Notes and volunteer opportunities
Props to @rmartinezduque and @webcommsat for drafting August 10, 2022 notes. Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHub card.
Discussion on using the more established term of ‘tickets’ for GitHub cards going forward now that there has been some time to transition from the team using cards on TrelloTrelloProject management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing.. Slack thread
We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card for each week. This week, can we can move anything further in these cards.
WordPress Planet update request (#GitHub ticket 24) – is anyone aware of an update on this or whether it needs to go back to another team? Meeting update: it has a Google TagTagTag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. Manager on it. A list of inactive sources has been compiled, which needs reviewing and then the information updating. New entries for the list can email Matt. @rmartinezduque and @dansoschin are to look into this ticket.
Could this be one of the Five for the Future email template (#GitHub ticket 18) be a task for WordCampWordCampWordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US contributor dayContributor DayContributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.? Meeting update: this was felt to be a good idea and will be explored further. The community team has been doing some work on Five for the Future, and the reference to the last post has been added to the GitHub card. No other updates from anyone else in marketing on this.
Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.
WordPress.orgWordPress.orgThe community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ saw really good performances across all social networks including a 9.3% increase in net new followers and a total of 1,491 new followers over the last week. We tested foreign language posts this week on the Learn campaign which ended up being our 2nd highest performing post based on engagement numbers. In addition, many of our campaigns including the WP 6.0 features campaign, and the previously mentioned Learn campaign (2x) scored high marks in some of our best examples throughout the week.
Here is a look at some of the performance numbers for the last week:
Link clicks: 1,503
Messages received: 23
In reply to a question to how best the team can find out more about the different campaigns, @bjmcsherry shared: the GitHub ticket 7, shows the project managers for campaigns being worked on. If there are particular campaigns the Marketing team meeting is interested in results for, any of them will be able to help.
@dansoschin recently published version 1.0 of the Marketing & Communications Release Cycle Guide, from his experiences and reading previous squad updates and documentation. This will be useful in helping others take on the MarComms roles in a WordPress release team. It will be an evolving document.
@jpantani – our first leads check-in this week and, as a result, started discussions around planning for a walkthrough sometime in the first two weeks of September. Apart from that, we’re getting ready to start planning the release communications and prepare additional tickets for tracking & tasks. More to come soon!
Month in WordPress August: The expected publication date for the August 2022 edition of The Month in WordPress is Friday, September 2, 2022. If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to #GitHub ticket 102.
August 2022 Polyglots Newsletter: the draft is on #GitHub ticket 99, please add your comments.
Reminder to fill out the Annual Meetup Program Survey (for all WP meetupMeetupAll local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. participants) and the Annual Meetup Organizer Survey (for all meetup organizers), and participate in the Meetup Reactivation campaign by reaching out to meetup organizers in your region.
The initiative will be announced in the Make Photos blog with information about the theme and brief instructions to participate. [After meeting note – link to the post]
Photo Directory initiative: the community is invited to contribute to the WordPress Photo Directory on the occasion of World Photography Day (August 19, 2022). This is a great opportunity to celebrate the project and grow the directory’s image collection.
The initiative will start on August 18, with a Make Photos blog post. This post will include more information and instructions on how to contribute. Thank you @webcommsat and @laurlittle for providing great feedback and suggestions on the draft.
The photo challenge will also be announced across the WordPress.org social media platforms on Friday, August 19 (World Photography Day) and for the next few weeks.
Links to the blog post and social media posts will be shared in Slack and on the GitHub card when they are published so that we all can help spread the word.