social – Make WordPress.org Marketing

Thanks to the success of our social media efforts in 2022, one of the most requested tasks for our team has been “Can you amplify this?”

These requests typically fall under one of our active campaigns listed in GitHub, and as part of our 2023 efforts, we’d like to streamline these requests by providing a GitHub issue template. This template will guide requesters through the process of providing us with all the relevant information, and ideally content, for posting to our various social channels and possibly beyond (Ie. eMail newsletters, WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ posts, etc.).

I would like to call on everyone to help aggregate a list of potential fields and resources for this template. My initial thoughts for these fields are as follows:

Issue title: The primary title field for which we are able to recommend a predefined format. Something like “[AMPLIFY] Title” might be useful for readily identifying these issues for triage.
Label: The template allows for automatically applying labels, so the creation of a new label may make sense.
Link to share: This would be the URLURL A specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org, if applicable, that requesters would like to share. We will need to provide some guidance around links we will and will not share.
Suggested hashtag/campaign: This would be a dropdown of active campaigns and either short descriptions or links to descriptions.
Suggested content: Here would be where requesters could recommend content, and is the perfect place to share @laurlittle‘s brand writing guide.
Linked resources: These would be images and/or videos for sharing. In the case of video, we will likely need to provide upload instructions.
Suggested platforms: A dropdown of possible platforms for sharing: Twitter, Facebook, Instagram, Linkedin, YouTube, Pinterest, Tiktok, Tumblr
Requested share date: It’d be good to ask when the requester would like to share information, in the case that it aligns with some event. We should also remind folks that we expect requests to come in at least a week ahead.
Notes: Freeform notes area.

I’ll note that this template would not be the place to propose new campaigns or strategies. Those should probably still be submitted as new GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged by the repository owner. https://github.com/ cards (example TikTok conversation) and discussed in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. This would solely be a way for our frequent Marketing Team collaborators to easily submit their requests and would replace the current process (review campaign list, reach out to point of contact, discuss the request, etc.) It should also make things a bit easier for campaign points of contact to manage incoming requests.

Before embarking on building the first version of this, I’d like to gather feedback. What else should we be asking for? What resources should we share through this template? Do you have any other ideas to streamline this process?

#facebook, #github, #instagram, #linkedin, #process, #social, #social-media, #tiktok, #tumblr, #twitter, #youtube

With the recent return of in-person events, the Marketing team has seen an increase in requests to promote the various milestones of these events as they are organized, especially WordCamps. This often means posting about the event with our various social media accounts.

Previously, the primary WordPress accounts were not used for event promotion. We have been able to put together a few posts for the recent WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe and WordCamp US, but I would like to open this process up for discussion and codify it for the future so we can do more. For this, I have these goals in mind:

To regularly amplify and elevate the individual WordCamp social accounts where possible.
To provide an outline to event organizers of how, what, and when they can expect their updates/posts to be promoted.
To ensure the equitable promotion of all the wonderful things happening in the WordPress community while also maintaining an optimal publishing schedule for each social platform (each with its own recommended volume of posts per day).

What events will be promoted

While we do receive requests to promote a variety of events, there is an immediate need to support the return of in-person WordCamps. The audiences of the WordPress social accounts are global, which makes the larger events a natural fit, but the inclusion of more localized camps also demonstrates the diversity of our community. So the events that would be highlighted include:

WordCamp Asia (Twitter)
WordCamp Europe (Twitter, Facebook, Instagram, Linkedin)
WordCamp US (Twitter, Instagram)
Other local WordCamps (sourced from the WordCamp Central schedule)

What types of announcements would be shared

Where available, sharing would be done via re-tweeting/re-sharing (platform dependent) of the content from the event’s accounts, written by the event organizers. Driving followers to these accounts encourages more local connections and promotes increasing diversity. This is also the most scalable approach, given that the official WordPress social accounts are shared spaces promoting releases, workshops, news, etc. Re-tweeting/re-sharing respects the work done by WordCamp organizers and maximizes visibility for the events both now and in the future.

In practice, this looks like the following examples:

Check out this opportunity to get involved with @WordCampUS https://t.co/sG9saNgEza
— WordPress (@WordPress) April 3, 2022

Now just 15 days left. Have you booked yet?#WCEU2022 https://t.co/6ySGfuH2oj
— WordPress (@WordPress) May 18, 2022

Equitable implementation thoughts

As mentioned before, the WordPress social accounts are shared spaces. Posting every update, speaker announcement, and blog post would quickly become too much. Based on the requests so far, below are the milestones that would be shared for each of the flagship events (currently, WordCamp Asia, WordCamp Europe, and WordCamp US):

Event website launched
DEI statement published
Call for organizers published
Call for speakers published
Call for volunteers published
Call for photographers published
Call for sponsors published
Call for media partners published
Speaker schedule published
Ticket sales open
Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/ registrations open
Week of event notice

For local WordCamps, periodic posts would highlight upcoming events listed on WordCamp Central, likely a week before the event. Periodic postings would also show appreciation for WordCamp organizers across the globe.

Feedback

I would like to gather feedback from everyone, especially those helping to organize WordCamps, on the points above. A few questions that come to mind are:

Are there any concerns with re-tweeting/re-sharing content from individual WordCamp accounts?
Are there any essential milestones missing from the list?
Are there any milestones that should be removed?

Once we’ve collected feedback, we can add this to the handbook as a resource for organizers and members of the Marketing team.

+make.wordpress.org/community/

#social-media #social #handbook #twitter #wordcamp #events

Thank you to @bjmcsherry, @angelasjin, and @chanthaboune for contributing to this post.

What events will be promoted

What types of announcements would be shared

Equitable implementation thoughts

Feedback

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