Social media drafting update for 5.9

Summary of discussion on January 24, 2022
This document is to help the Marketing Team meeting to be held on January 26, 2022 and Training Team meeting in WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. It largely focuses on FSE. Points 3,4,5 and 6 also apply to other areas contributors from marketing, coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and training are involved in drafting.

Available to attend in-person: @annezazu, @webcommsat, @marybaum , @eidolonnight, @courane01 , @yvettesonneveld, @megphillips91 . Quick summary shared in slack after the zoom call to check for any additions.

Information sources

These links are also where marketing and training can get the correct information about the features, information for social post content and Learn WP, and the terminology to use.

Next actions

  1. FSE
    • create tweets and pull out material from the links @annezazu shared (above) and create a handful of tweets that can link to the support pages for more.
    • @eidolonnight updated that he only needs a a few draft posts to use during the next few weeks/ months on FSE from the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social accounts. Recap of Wednesday’s collaboration update: only Twitter drafts are needed now, @eidolonnight will adjust for other social channels.
    • a similar 3-4 posts maximum would be needed for the social media amplification pack and these can link to Learn WP materials when they are available
  2. Summary of messaging guidance on FSE from @annezazu:
    • focus on trying FSE in a light way, not pushing people to use it
    • positive messaging that customizer will not be going away for non-block themes. People do not have to use a FSE theme to use WP. Some misinformation is circulating on loss of customizer so Anne is keen to highlight that it will still be there if you are not using a block theme. Also some misinformation that everyone will have to use a block theme – this is not the case.
  3. Further images advice
    Much of the help information below also applies to images in other social posts:
  • if there is a blocker on images relating to FSE, Anne may be able to help
  • advice from @eidolonnight – we can use the images galleries he has shared last week in the Notes (tab 1 in the spreadsheet). He is also doing screenshots from the approved videos taken at full screen
  • there is help on take screenshots – tab 1 in the spreadsheet has links to notes and a video on this from training
  • good quality images, good copy and strong links to support info/ Learn WP is what we are going for.  Focus on 8 max strong tweets which can be put out on WordPress.org (Nicholas can adapt for other social channels of WordPress.org) and for social amplification pack.

4. Segmentation and WordPress.org social
– Recap from @eidolonnight – keeping things general at the moment on WordPress.org.
– Only need to draft posts for Twitter now. Nicholas will expand / cut for other channels

5. WordPress voice reminder

Use the WordPress voice in the document (links to information in this are in tab 1 ‘notes’ in the spreadsheet)

6. Future brainstorms/ video presentations

@annezazu is able to help marketing. training, new core contributorsCore Contributors Core contributors are those who have worked on a release of WordPress, by creating the functions or finding and patching bugs. These contributions are done through Trac. https://core.trac.wordpress.org., docs etc possible to understand the new features through video / screen share presentations, and this can be followed by a brainstorm to help with marketing FSE.

Thanks to @courane01 for sharing them during the discussion.

https://learn.wordpress.org/workshops/?series=&topic=&language=&captions=&wp_version=3525
https://learn.wordpress.org/lesson-plans/?wp_version%5B%5D=3525
https://learn.wordpress.org/course/simple-site-design-with-full-site-editing/
https://learn.wordpress.org/lesson-plan/best-practices-when-capturing-images/
https://learn.wordpress.org/lesson-plan/how-to-add-demo-content-in-wordpress/
https://learn.wordpress.org/workshop/best-practices-for-capturing-images/
https://learn.wordpress.org/lesson-plan/local-install/
https://learn.wordpress.org/workshop/local-wordpress-installations-for-beginners/

Thanks to @annezazu @courane01 @nalininonstopnewsuk and others who attended for reviewing the post.

#5-9, #social-media

Agenda: Global marketing meeting 25 August 2021

Update: Link to the meeting on Slack

This week the meeting will be abridged and last 30 mins due to people being away and the pandemic. It will take place in the Marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., at 14:00 UTC. This week’s meeting on Wednesday will be facilitated by @lmurillom and @vimes1984. Thanks to everyone who contributed to the agenda and last week’s tasks/ work.

  1. Welcome
  2. (i) Attendance (ii) New people and returners to the channel
    Get involved information
    Setting up Make WordPress Slack and WordPress.org accounts
    Examples of starter tasks
  3. Follow-ups, note taker recruitment, actions
    a) Notes links for review
    b) Notes group recruitment
    c) GitHub – we are moving tasks to this tool, and you can start following them there. There will be a demo in September.
  4. Updates relating to other Make Teams: 
    1. community (including WPDiversity)
    2. coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. (including releases, FSE)
    3. polyglots – call for local events for WordPress Translation Day
    4. testing team – volunteers call for audit and update testing instructions on Make sites
  5. Any other Marketing Team business
  6. Diary dates

#marketing, #marketing-agenda, #marketing-team, #social-media

Agenda: Global Marketing Team Meeting, 11 Aug 2021

Update: link to the start of the marketing meeting on slack.


The weekly meeting will take place in the Marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., at 14:00 UTC. We publish a link to the Slack discussion on this post after the meeting.

Notes for 4 Aug 2021 can be read on this post.

  1. Welcome
  2. (i) Attendance (ii) New people and returners to the channel
    Get involved information
    Setting up Make WordPress Slack and WordPress.org accounts
    Examples of starter tasks
  3. Follow-ups, note taker recruitment, actions
  4. Updates on WordPress Release 5.8 and FSE (if available) and Collaborations
  5. GitHub updates
  6. Any marketing and communications related updates from coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress., polyglots, training
  7. Updates on People of WordPress deadlines
  8. Any other Marketing Team business
  9. Diary dates

#5-8, #marketing, #marketing-team, #social-media

Social media pack for 5.8 ongoing collaborations

Update: link to meeting 21 July 2021

WordPress 5.8 was released yesterday. Well done to everyone who was involved in this release and during the last three months. As marketers and communicators, our work continues.

In today’s global Marketing meeting at 14:00 UTC today (Wednesday 21 July 2021) and the rest of the week, we will have lots of items to research and pull together. Our first priority is to finalize the initial social media posts draft on the WP 5.8 release, which were made available for fact-checking in the Marketing Slack and Release Leads, so thank you to those who have already added answers or further comments.

What broad areas will we be covering?

We are continuing collaborations on a pack and supporting resources following on from our pilot and Josepha’s requests.

We will divide the work into two groups – one for developers and the other for non-developers, so everyone has some to work on and is welcome to join our meeting.

  • finalizing / dealing with remaining questions in the initial social media drafts and adding any new based on the last week’s information (please mark up any new items so we can different it from what may have already been checked by the squad leads)
  • categorizing the posts for an amplification pack and draft schedule, especially keeping in mind what Meetups may find particularly useful
  • collating useful links / topic areas on the release which are being shared in social media which may be an additional area for posts or be useful for awareness of the squad
  • adding to the document on favorite release feature

The Marketing Meeting on 7 and 14 July 2021

The background on social media pack collaboration for 5.8, 30 June 2021

Tools you will need to take part

The collaboration will be progressed in the Marketing Team slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel and use Google documents / sheets which will be shared on Slack. We know a few of our collaborators are finding commenting and viewing Google Sheets difficult, so we will have an alternative format available where they can add their work.

We will also continue to make use of GitHub, as in recent pilots.

Who can help?

Everyone! We have broken down the tasks to enable as many people from different backgrounds to be able to collaborate, building on what has worked in other collaborations and feedback.

We especially could do with some more developers input from those who have tested or used 5.8.

We post collaborations before the meeting to help with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and to help enable collaboration from different timezones. So let us know if you are planning to collaborate asynchronously before or after the meeting too. Everyone is welcome to be involved directly or shadow. We also have a number of new joiners who are shadowing at the moment too.

With @nalininonstopnewsuk, @meher, @marybaum, @OGlekler, @yvettesonneveld, @vimes1984, @maedahbatool and others, there will be support during different timezones during the collaborations. If you would like to help support other collaborators, especially those new to the team, let us know.

Do I have to live in a particular place or have a specific background to take part?

There are no restrictions. We have people involved from across timezones and countries, from a variety of skillsets and WordPress experiences. We have had contributors from the team who have gone on to discover a joy for testing, translation or writing documentation, and people who come and help for specific areas from other teams too.

We are keen to promote the many ways people can support the growth and development of WordPress and its community.

There are specific parts of our work which benefit from a background as a writer, editor, marketer and PR, in search or research, developer, or task collator. But there are lots of opportunities for those new to marketing and communications too and we have onboarding support and training available too.

#5-8, #make-wordpress-marketing, #social-media

Help produce social media materials for 5.8 release

When you can help?

Global marketing meeting Wednesdays 30 June and 7 July 2021, at 14:00 UTC, drop-in sessions (more details at 30 June meeting), and asynchronously during this period.

What will we be collaborating on for the next two weeks?

We will be researching and writing social media draft copy for the WordPress 5.8 release. As in previous releases recently and promotions, we will draft posts which will be edited into a social media amplification pack, covering in the main Twitter, Facebook and LinkedIn channels. This will be able to be used and adapted by others in their own networks, by meetups and users wanting to share the benefits, latest features and showcase the community of contributors.

The information source will be the final version of the About Page text, which should be committed later today for Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 1.

Can you give a few hours to help in the live collaborations or asynchronously?

Please let me (@abhanonstopnews on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.) or @ogleckler know for task planning if you will be available, and/ or can give time to this asynchronously in the coming days. This will be much appreciated.

You can let us know in the thread of this message or the Marketing channel on the Make WordPress Slack channel.

We welcome people joining to shadow during the meeting too. Just let us know so that the team can check-in with you during the meeting and support you.

Thanks to everyone for your involvement in supporting the next WordPress release.

#5-8, #make-wordpress-marketing, #social-media