Nicholas Garofalo 1:27 am on November 10, 2022
Tags: facebook, GitHub ( 4 ), instagram, linkedin, process, social ( 2 ), social media, tiktok, tumblr, twitter ( 2 ), youtube

Feedback request: Amplification request form

Thanks to the success of our social media efforts in 2022, one of the most requested tasks for our team has been “Can you amplify this?”

These requests typically fall under one of our active campaigns listed in GitHub, and as part of our 2023 efforts, we’d like to streamline these requests by providing a GitHub issue template. This template will guide requesters through the process of providing us with all the relevant information, and ideally content, for posting to our various social channels and possibly beyond (Ie. eMail newsletters, WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ posts, etc.).

I would like to call on everyone to help aggregate a list of potential fields and resources for this template. My initial thoughts for these fields are as follows:

Issue title: The primary title field for which we are able to recommend a predefined format. Something like “[AMPLIFY] Title” might be useful for readily identifying these issues for triage.
Label: The template allows for automatically applying labels, so the creation of a new label may make sense.
Link to share: This would be the URLURL A specific web address of a website or web page on the Internet, such as a website’s URL www.wordpress.org, if applicable, that requesters would like to share. We will need to provide some guidance around links we will and will not share.
Suggested hashtag/campaign: This would be a dropdown of active campaigns and either short descriptions or links to descriptions.
Suggested content: Here would be where requesters could recommend content, and is the perfect place to share @laurlittle‘s brand writing guide.
Linked resources: These would be images and/or videos for sharing. In the case of video, we will likely need to provide upload instructions.
Suggested platforms: A dropdown of possible platforms for sharing: Twitter, Facebook, Instagram, Linkedin, YouTube, Pinterest, Tiktok, Tumblr
Requested share date: It’d be good to ask when the requester would like to share information, in the case that it aligns with some event. We should also remind folks that we expect requests to come in at least a week ahead.
Notes: Freeform notes area.

I’ll note that this template would not be the place to propose new campaigns or strategies. Those should probably still be submitted as new GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ cards (example TikTok conversation) and discussed in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. This would solely be a way for our frequent Marketing Team collaborators to easily submit their requests and would replace the current process (review campaign list, reach out to point of contact, discuss the request, etc.) It should also make things a bit easier for campaign points of contact to manage incoming requests.

Before embarking on building the first version of this, I’d like to gather feedback. What else should we be asking for? What resources should we share through this template? Do you have any other ideas to streamline this process?

#facebook, #github, #instagram, #linkedin, #process, #social, #social-media, #tiktok, #tumblr, #twitter, #youtube

Nicholas Garofalo 10:24 pm on June 17, 2022
Tags: events, handbook, social ( 2 ), social media, twitter ( 2 ), wordcamp ( 6 )

Discussion: Promoting WordCamps with the official WordPress social accounts

With the recent return of in-person events, the Marketing team has seen an increase in requests to promote the various milestones of these events as they are organized, especially WordCamps. This often means posting about the event with our various social media accounts.

Previously, the primary WordPress accounts were not used for event promotion. We have been able to put together a few posts for the recent WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe and WordCamp US, but I would like to open this process up for discussion and codify it for the future so we can do more. For this, I have these goals in mind:

To regularly amplify and elevate the individual WordCamp social accounts where possible.
To provide an outline to event organizers of how, what, and when they can expect their updates/posts to be promoted.
To ensure the equitable promotion of all the wonderful things happening in the WordPress community while also maintaining an optimal publishing schedule for each social platform (each with its own recommended volume of posts per day).

What events will be promoted

While we do receive requests to promote a variety of events, there is an immediate need to support the return of in-person WordCamps. The audiences of the WordPress social accounts are global, which makes the larger events a natural fit, but the inclusion of more localized camps also demonstrates the diversity of our community. So the events that would be highlighted include:

WordCamp Asia (Twitter)
WordCamp Europe (Twitter, Facebook, Instagram, Linkedin)
WordCamp US (Twitter, Instagram)
Other local WordCamps (sourced from the WordCamp Central schedule)

What types of announcements would be shared

Where available, sharing would be done via re-tweeting/re-sharing (platform dependent) of the content from the event’s accounts, written by the event organizers. Driving followers to these accounts encourages more local connections and promotes increasing diversity. This is also the most scalable approach, given that the official WordPress social accounts are shared spaces promoting releases, workshops, news, etc. Re-tweeting/re-sharing respects the work done by WordCamp organizers and maximizes visibility for the events both now and in the future.

In practice, this looks like the following examples:

Check out this opportunity to get involved with @WordCampUS https://t.co/sG9saNgEza
— WordPress (@WordPress) April 3, 2022

Now just 15 days left. Have you booked yet?#WCEU2022 https://t.co/6ySGfuH2oj
— WordPress (@WordPress) May 18, 2022

Equitable implementation thoughts

As mentioned before, the WordPress social accounts are shared spaces. Posting every update, speaker announcement, and blog post would quickly become too much. Based on the requests so far, below are the milestones that would be shared for each of the flagship events (currently, WordCamp Asia, WordCamp Europe, and WordCamp US):

Event website launched
DEI statement published
Call for organizers published
Call for speakers published
Call for volunteers published
Call for photographers published
Call for sponsors published
Call for media partners published
Speaker schedule published
Ticket sales open
Contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. registrations open
Week of event notice

For local WordCamps, periodic posts would highlight upcoming events listed on WordCamp Central, likely a week before the event. Periodic postings would also show appreciation for WordCamp organizers across the globe.

Feedback

I would like to gather feedback from everyone, especially those helping to organize WordCamps, on the points above. A few questions that come to mind are:

Are there any concerns with re-tweeting/re-sharing content from individual WordCamp accounts?
Are there any essential milestones missing from the list?
Are there any milestones that should be removed?

Once we’ve collected feedback, we can add this to the handbook as a resource for organizers and members of the Marketing team.

+make.wordpress.org/community/

#social-media #social #handbook #twitter #wordcamp #events

Thank you to @bjmcsherry, @angelasjin, and @chanthaboune for contributing to this post.

Abha Thakor 5:54 pm on January 25, 2022
Tags: 5-9 ( 2 ), social media

Social media drafting update for 5.9

Summary of discussion on January 24, 2022
This document is to help the Marketing Team meeting to be held on January 26, 2022 and Training Team meeting in WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. It largely focuses on FSE. Points 3,4,5 and 6 also apply to other areas contributors from marketing, coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. and training are involved in drafting.

Available to attend in-person: @annezazu, @webcommsat, @marybaum , @eidolonnight, @courane01 , @yvettesonneveld, @megphillips91 . Quick summary shared in slack after the zoom call to check for any additions.

Information sources

These links are also where marketing and training can get the correct information about the features, information for social post content and Learn WP, and the terminology to use.

https://wordpress.org/support/article/site-editor/
https://wordpress.org/support/article/block-themes/
Key items from these two links:
– Talk about BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. themes.
– Say you can adopt when ready.
– Address that it will not take over your site.
– Address the CustomizerCustomizer Tool built into WordPress core that hooks into most modern themes. You can use it to preview and modify many of your site’s appearance settings. will not disappear for non block themes.
Styles: https://wordpress.org/support/article/styles-overview/
Navigation Block: https://wordpress.org/support/article/navigation-block/

Next actions

FSE
- create tweets and pull out material from the links @annezazu shared (above) and create a handful of tweets that can link to the support pages for more.
- @eidolonnight updated that he only needs a a few draft posts to use during the next few weeks/ months on FSE from the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social accounts. Recap of Wednesday’s collaboration update: only Twitter drafts are needed now, @eidolonnight will adjust for other social channels.
- a similar 3-4 posts maximum would be needed for the social media amplification pack and these can link to Learn WP materials when they are available
Summary of messaging guidance on FSE from @annezazu:
- focus on trying FSE in a light way, not pushing people to use it
- positive messaging that customizer will not be going away for non-block themes. People do not have to use a FSE theme to use WP. Some misinformation is circulating on loss of customizer so Anne is keen to highlight that it will still be there if you are not using a block theme. Also some misinformation that everyone will have to use a block theme – this is not the case.
Further images advice
Much of the help information below also applies to images in other social posts:

if there is a blocker on images relating to FSE, Anne may be able to help
advice from @eidolonnight – we can use the images galleries he has shared last week in the Notes (tab 1 in the spreadsheet). He is also doing screenshots from the approved videos taken at full screen
there is help on take screenshots – tab 1 in the spreadsheet has links to notes and a video on this from training
good quality images, good copy and strong links to support info/ Learn WP is what we are going for. Focus on 8 max strong tweets which can be put out on WordPress.org (Nicholas can adapt for other social channels of WordPress.org) and for social amplification pack.

4. Segmentation and WordPress.org social
– Recap from @eidolonnight – keeping things general at the moment on WordPress.org.
– Only need to draft posts for Twitter now. Nicholas will expand / cut for other channels

5. WordPress voice reminder

Use the WordPress voice in the document (links to information in this are in tab 1 ‘notes’ in the spreadsheet)

6. Future brainstorms/ video presentations

@annezazu is able to help marketing. training, new core contributorsCore Contributors Core contributors are those who have worked on a release of WordPress, by creating the functions or finding and patching bugs. These contributions are done through Trac. https://core.trac.wordpress.org., docs etc possible to understand the new features through video / screen share presentations, and this can be followed by a brainstorm to help with marketing FSE.

Thanks to @courane01 for sharing them during the discussion.

https://learn.wordpress.org/workshops/?series=&topic=&language=&captions=&wp_version=3525
https://learn.wordpress.org/lesson-plans/?wp_version%5B%5D=3525
https://learn.wordpress.org/course/simple-site-design-with-full-site-editing/
https://learn.wordpress.org/lesson-plan/best-practices-when-capturing-images/
https://learn.wordpress.org/lesson-plan/how-to-add-demo-content-in-wordpress/
https://learn.wordpress.org/workshop/best-practices-for-capturing-images/
https://learn.wordpress.org/lesson-plan/local-install/
https://learn.wordpress.org/workshop/local-wordpress-installations-for-beginners/

Thanks to @annezazu @courane01 @nalininonstopnewsuk and others who attended for reviewing the post.

#5-9, #social-media

Abha Thakor 1:28 pm on July 21, 2021
Tags: 5.8 ( 9 ), Make WordPress Marketing ( 4 ), social media

Social media pack for 5.8 ongoing collaborations

Update: link to meeting 21 July 2021

WordPress 5.8 was released yesterday. Well done to everyone who was involved in this release and during the last three months. As marketers and communicators, our work continues.

In today’s global Marketing meeting at 14:00 UTC today (Wednesday 21 July 2021) and the rest of the week, we will have lots of items to research and pull together. Our first priority is to finalize the initial social media posts draft on the WP 5.8 release, which were made available for fact-checking in the Marketing Slack and Release Leads, so thank you to those who have already added answers or further comments.

What broad areas will we be covering?

We are continuing collaborations on a pack and supporting resources following on from our pilot and Josepha’s requests.

We will divide the work into two groups – one for developers and the other for non-developers, so everyone has some to work on and is welcome to join our meeting.

finalizing / dealing with remaining questions in the initial social media drafts and adding any new based on the last week’s information (please mark up any new items so we can different it from what may have already been checked by the squad leads)
categorizing the posts for an amplification pack and draft schedule, especially keeping in mind what Meetups may find particularly useful
collating useful links / topic areas on the release which are being shared in social media which may be an additional area for posts or be useful for awareness of the squad
adding to the document on favorite release feature

The Marketing Meeting on 7 and 14 July 2021

The background on social media pack collaboration for 5.8, 30 June 2021

Tools you will need to take part

The collaboration will be progressed in the Marketing Team slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel and use Google documents / sheets which will be shared on Slack. We know a few of our collaborators are finding commenting and viewing Google Sheets difficult, so we will have an alternative format available where they can add their work.

We will also continue to make use of GitHub, as in recent pilots.

Who can help?

Everyone! We have broken down the tasks to enable as many people from different backgrounds to be able to collaborate, building on what has worked in other collaborations and feedback.

We especially could do with some more developers input from those who have tested or used 5.8.

We post collaborations before the meeting to help with accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and to help enable collaboration from different timezones. So let us know if you are planning to collaborate asynchronously before or after the meeting too. Everyone is welcome to be involved directly or shadow. We also have a number of new joiners who are shadowing at the moment too.

With @nalininonstopnewsuk, @meher, @marybaum, @OGlekler, @yvettesonneveld, @vimes1984, @maedahbatool and others, there will be support during different timezones during the collaborations. If you would like to help support other collaborators, especially those new to the team, let us know.

Do I have to live in a particular place or have a specific background to take part?

There are no restrictions. We have people involved from across timezones and countries, from a variety of skillsets and WordPress experiences. We have had contributors from the team who have gone on to discover a joy for testing, translation or writing documentation, and people who come and help for specific areas from other teams too.

We are keen to promote the many ways people can support the growth and development of WordPress and its community.

There are specific parts of our work which benefit from a background as a writer, editor, marketer and PR, in search or research, developer, or task collator. But there are lots of opportunities for those new to marketing and communications too and we have onboarding support and training available too.

#5-8, #make-wordpress-marketing, #social-media

Abha Thakor 12:44 am on June 30, 2021
Tags: 5.8 ( 9 ), Make WordPress Marketing ( 4 ), social media

Help produce social media materials for 5.8 release

When you can help?

Global marketing meeting Wednesdays 30 June and 7 July 2021, at 14:00 UTC, drop-in sessions (more details at 30 June meeting), and asynchronously during this period.

What will we be collaborating on for the next two weeks?

We will be researching and writing social media draft copy for the WordPress 5.8 release. As in previous releases recently and promotions, we will draft posts which will be edited into a social media amplification pack, covering in the main Twitter, Facebook and LinkedIn channels. This will be able to be used and adapted by others in their own networks, by meetups and users wanting to share the benefits, latest features and showcase the community of contributors.

The information source will be the final version of the About Page text, which should be committed later today for Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge. 1.

Can you give a few hours to help in the live collaborations or asynchronously?

Please let me (@abhanonstopnews on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.) or @ogleckler know for task planning if you will be available, and/ or can give time to this asynchronously in the coming days. This will be much appreciated.

You can let us know in the thread of this message or the Marketing channel on the Make WordPress Slack channel.

We welcome people joining to shadow during the meeting too. Just let us know so that the team can check-in with you during the meeting and support you.

Thanks to everyone for your involvement in supporting the next WordPress release.