The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
Link to the start of the meeting on Marketing Slack to help with asynchronous contributions.
1. Welcome and introduction
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
- The meeting discussions on the Marketing team channel can be found at this Slack thread
- Meeting Agenda for 17 August 2022: @nalininonstopnewsuk
- Meeting preparation and facilitation: Team Reps @nalininonstopnewsuk, @eidolonnight, @lmurillom, and thank you to everyone else who contributed items and worked on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/.
- Meeting notes Draft: @ugyensupport
- Meeting notes Editor/Review: @nalininonstopnewsuk
- For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start.
2. Getting to know the team and helping to take part
- Meeting attendees: participants can be viewed in this Slack Thread
- Social question of the week from @nalininonstopnewsuk: As part of the Photos team celebration of World Photography Day, what picture would you share to represent something you love about your locality? View participants’ responses via this Slack thread.
3. Notes and volunteer opportunities
Props to @rmartinezduque and @webcommsat for drafting August 10, 2022 notes.
Notetakers for coming weeks – you can join our group of contributors taking part in producing notes by volunteering when you see a call for note-takers during our meetings or by adding your name to the weekly GitHub card.
- 10 August 2022 – @rmartinezduque
- 17 August 2022 – @ugyensupport
- 24 August 2022 – @ugyensupport
- 31 August 2022 – @laurlittle
4. Marketing project and task updates
Update via : @nalininonstopnewsuk
The main Marketing Team task board is available on GitHub. If you would like help using GitHub, please reply in this thread. There is help available – thanks to our group of contributors who continue to support GitHub and answer queries from those new to using it.
Discussion on using the more established term of ‘tickets’ for GitHub cards going forward now that there has been some time to transition from the team using cards on TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing.. Slack thread
GitHub tickets check-in (Slack thread):-
We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card for each week. This week, can we can move anything further in these cards.
- WordPress Planet update request (#GitHub ticket 24) – is anyone aware of an update on this or whether it needs to go back to another team? Meeting update: it has a Google TagTag Tag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. Manager on it. A list of inactive sources has been compiled, which needs reviewing and then the information updating. New entries for the list can email Matt. @rmartinezduque and @dansoschin are to look into this ticket.
- Could this be one of the Five for the Future email template (#GitHub ticket 18) be a task for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.? Meeting update: this was felt to be a good idea and will be explored further. The community team has been doing some work on Five for the Future, and the reference to the last post has been added to the GitHub card. No other updates from anyone else in marketing on this.
4a. Social Media
Update via: @bjmcsherry
Our GitHub issue details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts there. You can get started participating in our online conversations and/or contributing content to one of our active campaigns.
WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ saw really good performances across all social networks including a 9.3% increase in net new followers and a total of 1,491 new followers over the last week. We tested foreign language posts this week on the Learn campaign which ended up being our 2nd highest performing post based on engagement numbers. In addition, many of our campaigns including the WP 6.0 features campaign, and the previously mentioned Learn campaign (2x) scored high marks in some of our best examples throughout the week.
Here is a look at some of the performance numbers for the last week:
- Impressions: 230,098
- Engagements: 5,266
- Link clicks: 1,503
- Messages received: 23
In reply to a question to how best the team can find out more about the different campaigns, @bjmcsherry shared: the GitHub ticket 7, shows the project managers for campaigns being worked on. If there are particular campaigns the Marketing team meeting is interested in results for, any of them will be able to help.
4b. WordPress.org new design
Update via: @eidolonnight
In case you missed it, the new WordPress.org design is now live. Issues and additional feedback can be reported at https://github.com/WordPress/wporg-main-2022/issues .
4c. Forthcoming WordPress releases and FSE
- @dansoschin recently published version 1.0 of the Marketing & Communications Release Cycle Guide,
from his experiences and reading previous squad updates and documentation. This will be useful in helping others take on the MarComms roles in a WordPress release team. It will be an evolving document.
- @jpantani – our first leads check-in this week and, as a result, started discussions around planning for a walkthrough sometime in the first two weeks of September.
Apart from that, we’re getting ready to start planning the release communications and prepare additional tickets for tracking & tasks. More to come soon!
4d. Contributor events updates
Update via: @eidolonnight
If you will be attending Contributor Day at WCUS this year, please head over to #GitHub ticket 90 and let us know some of the things you would like to work on.
A post team meeting collaboration took place to continue planning.
d. Newsletters, campaigns and event updates
Month in WordPress August: The expected publication date for the August 2022 edition of The Month in WordPress is Friday, September 2, 2022. If you have any news or Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to #GitHub ticket 102.
August 2022 Polyglots Newsletter: the draft is on #GitHub ticket 99, please add your comments.
Reminder to fill out the Annual Meetup Program Survey (for all WP meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. participants) and the Annual Meetup Organizer Survey (for all meetup organizers), and participate in the Meetup Reactivation campaign by reaching out to meetup organizers in your region.
Photo Directory challenge – updates via: @rmartinezduque
Photo Directory initiative: the community is invited to contribute to the WordPress Photo Directory on the occasion of World Photography Day (August 19, 2022). This is a great opportunity to celebrate the project and grow the directory’s image collection.
- The initiative will start on August 18, with a Make Photos blog post. This post will include more information and instructions on how to contribute. Thank you @webcommsat and @laurlittle for providing great feedback and suggestions on the draft.
- The photo challenge will also be announced across the WordPress.org social media platforms on Friday, August 19 (World Photography Day) and for the next few weeks.
- Links to the blog post and social media posts will be shared in Slack and on the GitHub card when they are published so that we all can help spread the word.
4e. People of WordPress
Update via: @nalininonstopnewsuk
@nalininonstopnewsuk mentioned with August 2022 edition is progressing well with People of WordPress articles and the issue at the moment is the availability of photographs. @marybaum is following up. #GitHub ticket 101
If you can help with the research for the September, October, November editions, there are still tasks available to work alongside existing contributors.
6. Open floor
Update via: @nalininonstopnewsuk
Collaboration on content for WordCamp US Contributor Day Marketing Tables
This followed the meeting. A collaboration document can be found on #GitHub ticket 90. A zoom video and chat discussion took place.