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Marketing Team Notes — August 28th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @siobhanseija, @miker, @jenblogs4u, @NickyKrastev, @Maziar, @dhruvpandya, @OGlekler, @Ali-WPFiddlyBits, @webcommsat

Notes Taken By: @maedahbatool

Celebration Thread

  • @miker: We have a local WP Virginia Beach meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. tonight! Have over 10 RSVPs, so looking forward to a great event!
  • @Ali-WPFiddlyBits: I attended the Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Brighton and did some marketing.

Task Updates

  • @Maziar: I have a case study task and I’m yet to finish it! 
  • @siobhanseija: https://trello.com/c/sKuxBsjX
    @abhanonstopnewsuk rightfully reminded me that this card was waiting for my input so I worked on that today, almost finished. Should be good to go as a blog post after Abha’s final editing round!
  • @siobhanseija: We’re in a bit of an in-between phase right now, we realize that! It’s due to the holidays, and we’re looking forward to the strategy session and seeing how we can streamline our processes a bit better again. So bear with us! And if you have anything you’d like to ask or mention today, please do. The floor is all yours.
  • @miker: I was negligent in preparing for this meeting, I do have a brief update, I’m just creating the card first. Currently, the first milestone is the scheduled BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. on 23 Sept.I have been watching the status emails, and it appears we are narrowing down to the features for the release. We currently have a team of 4, myself @jenblogs4u@marybaum, and @abhanonstopnewsuk that are ready for writing and editing content for the release. Also, thank you very much @jenblogs4u for attaching a checklist to the card!
  • @miker: https://trello.com/c/oxkheE1l/286-wordpress-53-launch-content This is the parent card for marketing content leading up to the 5.3 release.
  • @siobhanseija: Card looks good @miker. Do you need any help or information for moving that forward?
  • @miker: Yes @siobhanseija, but I don’t believe we need anything right now. Reading the channels, it looks like we should be ready to start soon. As we mentioned at the start of the meeting, the strategy session for the marketing team will not be today due to logistical conflicts, but we will have that conversation next week. I want to encourage everybody to think about what we would like to accomplish – and how we would like to organize ourselves – moving into 2020. This should be a great opportunity for lively discussion and I look forward to a lot of ideas! 7:21 PM. To set the stage, I wanted to post a recap of the last meeting (as a thread) so we can pick up where we left off – as well as provide some jumping in points for brainstorming.
  • @miker: Our notes on Our ambition as a marketing team, and what we wish to accomplish:
  • @miker suggests a focus on content creation, with a specific focus on social. This would include a formal distribution system for partner organizations, and a focus on specific avatars (end-users and partner organizations) to boost WP contributor recruitment efforts.
  • I propose we include an explicit focus on social media in our revised mission statement. This would include short-form content (tweets) and image-based content (memes). For this initiative to be successful, it needs to be consistently created and distributed. I propose we make a social deliverable part of our weekly meeting.
  • To this end, we should define, create, maintain, and grow a formal WordPress content distribution list. There are a number of organizations utilizing WordPress (and participating in the Hosting Community or other teams) that regularly distribute content to their own user bases. There is always a need for more content to share, and I think we can fill a niche by creating and distributing this content, and encouraging our partners to share it with their customers and users.
  • For us to become the go-to place for content, we need a mechanism to ensure it is responded to in an appropriate period of time. I think a solution to this would be a collaborative approach to writing content (group creation of content in a meeting). Once we get into a regular schedule for meetings (with this focus), we should be confidently able to provide a timeframe.
  • @maedahbatool sees the Marketing team as the mouthpiece for the WordPress Community.
  • Content creation: can be both increased and improved. We should shift to publishing small codelabs which’ll increase the user onboarding process.
  • Meetups/Community Engagement: For the community side we already have defined guidelines for meetups, WordCamps, etc. but some gaps do exist. Which we as a marketing team can address these.
  • Open-Source contributions: For FOSS contributions again we should come up with some sort of community engagement which unites users altogether.
  • @miker: Thoughts on Leadership and how we envision the marketing team functioning.
  • @yvettesonneveld – One of my thoughts is: Ideally we’d have more regular contributors with project management skills. They could be in charge of one project, invest maybe 1-2 hours a week, and lead projects. Their meetings would be right here in the channel. They, or an assigned representative would report back in TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. and during the meeting. It would also allow people to join meetings/projects that suit their schedule.
  • @miker – I think, from a PM perspective, we should make a concerted effort to formally identify participants for specific projects. In other words, we should make the identification and “recruitment” of contributors part of the project initiation process. This would slow down the rate at which we “accept” projects, but that would be part of the objective.
  • @siobhanseija – I agree (again). On one side we have loads of ideas, on the other, we have quite a lot of people that want to join in, but there’s a middle part missing. It’s not just the linking of people to projects I think, but also the scope of what we can do as a team. Like where we can publish. I think quite a lot of people would enjoy writing copy for social media, but we don’t have (official) channels to share that with.
  • At contributor events I hear people have great ideas for content, but I’m not sure where we can publish it all. That could, of course, be on me, as there is a lot I still don’t know about WP marketing and WP in general.
  • @jenblogs4u – Perhaps we can create a skills/interest form and request all marketing team members fill it out. Then when a specific task needs to be completed, ie. editing, the people who checked off that as a skill or interest can be pinged requesting involvement and being given a deadline. If they are available they can jump in and add themselves to the task. I was thinking they’d be pinged in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/., but for those who don’t follow Slack, an email notification would be super helpful. I feel like people often don’t get involved because they are unaware of specific needs that match their skill set. Unless you come to every meeting or are super clear on how to use the Trello boards, it can be hard to identify current needs.
  • @miker I know we’ve done this before, however, with so many new team contributors, a refresh of the list and skills would be great. I can create an inquiry form (for next week since my daughter is getting married in 2 days and my efforts are dedicated to that currently). 
  • @miker: Initial thoughts on Recruiting new members to the marketing team, and onboarding them effectively.
  • @siobhanseija – We need to make sure there’s always work that someone new can join in on. We have tables full of people at contributor days that would love to help out, I would like to be able to use that energy/knowledge/skills/etc. So not just doing work that you already need to be very much involved with the team/community for already.
  • @harryjackson1221 – Yes, I think you both have good points. Having someone that helps organize the tasks, and ensure they are clear, concise and the milestones are easily achievable would be a way to help out with this, because it can get overwhelming at times trying to both manage, and produce the work expected. A content scrum master if you will.
  • @yvettesonneveld posed a conversational topic on recruiting new contributors that focused on utilizing LinkedIn.
  • @miker – In terms of benefits, I think one of the biggest is providing contributors a way to “get credit” for their work.
  • One of the suggestions from WCUS was to work on integration with LinkedIn (badges or other recognition there) so that they can clearly showcase their contributions to potential employers. In other words, we focus on WordPress Contributor teams as the way to “prove” your WP experience. This would (ideally) be similar to the mindset developers have with something like GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/. This would be what you could share with employers to show exactly what you do with WP. I think that providing clear recognition in that format would be the single most effective thing we could do.
  • @Yashwardhan Rana – I agree. For this, badges have been a great motivator for contributors so far.
  • @yvettesonneveld – Another thing we can do for each other is to post recommendations on LinkedIn. If you have collaborated with other contributors on a project, for instance.
  • Which brings up another thought. We have created an organization on LinkedIn a while ago. We need to promote that more actively.
  • And I think it also allows us to link the “organization” to a recommendation. But I’ll try to find out more about that.
  • @jenblogs4u – suggests exploring the idea of using the team LinkedIn page as a source of publishing to a wider audience.
  • @siobhanseija: Thanks for sharing @miker! So all of the above is from a previous strategy session. We want to continue this discussion in next week’s meeting.

Marketing Team Notes — August 21st, 2019

Today’s Meeting

Meeting Attended By: @miker, @jenblogs4u, @dhruvpandya, @Michelle Ames (she/her), @Nicky Krastev, @bseekins, @sheffie.robinson, @makewebbetter

Notes Taken By: @miker

Slack Timestamp

Marketing Schedule Updates

We will continue the bi-weekly marketing schedule for the time being. However, next week (8/28), we will have the continuation of the Marketing Strategy session, where we look at our objectives for the next year and how best to organize ourselves.

Everybody is encouraged to participate in the discussion. Please use the opportunity to brainstorm specific items, and we look forward to a lively conversation. 

Task Lead Updates

  • @miker and @jenblogs4u are organizing the Marketing tasks for the upcoming 5.3 releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software.
    • @jenblogs4u is going to make a checklist for the release to ensure no steps are overlooked. 
    • We have started building up a contributor team to assist with content creation, editing, and coordinating between relevant teams. 
    • @marybaum and @abhanonstopnewsuk have both volunteered to be part of the initiative. 
    • Current estimates for the 5.3 release are:
      • BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1: 23 September 2019
      • Release CandidateRelease Candidate A beta version of software with the potential to be a final product, which is ready to release unless significant bugs emerge.: 15 October 2019
      • General Release: 12 November 2019
  • @miker showed off a WIP concept video for make.wordpress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/: https://www.youtube.com/watch?v=SF10xlyAhXU&feature=youtu.be 

The meeting wrapped up approximately 15 minutes early.


Marketing Team Notes — July 17th, 2019

Today’s Meeting

Meeting Attended By: @miker, @Nicky Krastev, @jenblogs4u, @oglekler, @druvpandya, @harryjackson1221, @Maziar, @MichelleAmes

Notes Taken By: @jenblogs4u

Slack Timestamp

Task Lead Updates

  • @abhanonstopuknews — https://trello.com/c/f4iXxZqb work with subgroups continuing on finalizing sponsors document to go back to community and answering new queries come in at WCEU Contribution Day
  • @abhanonstopuknews — Livestream document https://trello.com/c/cQR962dI – speaking with Leo this evening on how we can involve those interested from last week’s meeting, and they will speak again with Community, WPTV and Training. Thanks, @bseekins we will get you a link this week. The document has moved and we just need to get an updated link from community
  • @abhanonstopuknews — contributor events marketing review meeting and contributor orientation tool next steps promotion: this Had to be postponed from provisional date of 2 July as many unavailable. Can everyone who awaited to be on this meeting please message me with potential dates and their time one (in UTC) and we will get a new date in the next few weeks.
  • @abhanonstopuknews — https://trello.com/c/5Y0pAgJM video recording set up document updated at WCEU: this has gone to WPTV member with some queries. Will advise when comments received
  • @abhanonstopuknews — https://trello.com/c/DkVqaHCN sustainability promotion. This has been sent to WordCamp reps who had items and learnings to add to this from their sustainability efforts
  • @abhanonstopuknews — post WCEU contribution day updates from teams: @siobhanseija and @yvettesonneveld could I please have your updates to add to the information shared on the marketing table. This is to go with updates from all teams at the event.
  • @miker — discussed handbook card and @harryjackson1221 suggested it may be an old task. Is removal needed? https://trello.com/c/XWw56dz7/268-alter-handbook-for-group-guidelines

New Business

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Marketing Team Notes — July 3rd, 2019

Today’s Meeting

Meeting Attended By: @bseekins, @siobhanseija, @NickyKrastev, @maedahbatool, @yvettesonneveld, @RebeccaShultz, @OlgaGleckler, @harryjackson1221, @miker, @jenblogs4u

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @siobhanseija — I’m happy to see is a few contributors from WCEU in here.
  • @bseekins — I went to JaxWC. I’m hoping to go to the one in Orlando as well it’s always great meeting fellow WP people.

Task Lead Updates

  • @harryjackson1221https://wordpress.slack.com/archives/C0GKJ7TFA/p1562080056337000?thread_ts=1561970337.334200&cid=C0GKJ7TFA This issue came up last week, and I don’t currently know what the status is of the Showcase Redesign Project. I am going to make a card, and we can identify which replacement images we will use, then go from there. Thanks to @jonoalderson for bringing it to our attention! It looks like the goal of this project is to a) remove any entries that are no longer using WP, and b) help pick the images that are displayed on the home page. If this is something anyone is interested in helping with, let me know and we can start getting it knocked out!
  • @siobhanseija — Do you think this should go on the Marketing board or the Showcase one we created? I’m not sure on the status either, not sure who it’s with now. Joost is on vacation and will be for a while. I’ll pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” @hedgefield, see if he knows more!
  • @jonoalderson — We had a change the other day to remove some dead thumbnails from Rosetta sites, and it was an easy one-liner code fix. So, let’s just pick which new ones we want to replace the invalid ones with and open a ticket for that. Then we just need to sort the banner image. @harryjackson1221 I’d say the marketing board!
  • @harryjackson1221https://trello.com/c/SLEePl7T/284-showcase-entries-update. This is what I have so far, we can flesh it out further as we start digging in. First, I am creating a sheet to start listing the featured entries. We already have an idea of some that have moved away from WordPress.
  • @hedgefield — Ah hey! Yeah, the showcase was a bit bogged down because Joost thought we were waiting on Josepha and she was waiting on Joost. I spoke to Tammie at WCEU and she would let Josepha know to move it forward, but I’ll remind them. Ok, Josepha is AFK this week apparently but the design team is on it! Will keep you updated.
  • @siobhanseija@harryjackson1221 I can imagine we need some prep work done in editing/checking the case studies that have been worked on at WCEU, am I right? Maybe some other people could start working on an outreach plan?
  • @harryjackson1221 — Yes, we do need quite a bit of review/editorial work to be handled.
  • @yvettesonneveldhttps://trello.com/c/ZpY2v9Ew. @AliWPFiddlyBits did a great job editing this for WP tone of voice, and @jenblogs4u did a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. check with some minor edits. Topher is happy and I hope this will get posted shortly after Josepha returns from her vacation.
  • @yvettesonneveldhttps://trello.com/c/NLZdbvAH. I have turned the pages with sticky notes into a digital document. Currently, this document contains our definition of Enterprise and an outline of two types of CMO’s. I have attached the google doc to the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card so if you have experience selling or marketing to CMO’s of enterprise-sized entities, please check them out and feel free to suggest additional points if something is missing.
  • @siobhanseija — This is something new people could join into, right @yvettesonneveld? If this looks like a project that would interest you, please check this card out.
  • @yvettesonneveld — Yes, totally! We are particularly looking for people with experience working with enterprise-sized businesses for now, but once we start creating content, we’ll have work for anyone who loves writing.
  • @OlgaGleckler — I look like I love, but I didn’t sell to enterprises. A lot to study. I think about things in general: https://drive.google.com/open?id=1w2P1WTQ26-9k7WE3fyVa05kDrC7fp28MBRzaqk1ihvI
  • @yvettesonneveld — Did you write that up, @Olga Gleckler? Nice work! The tricky thing about WordPress is that our users and community members contain so many entirely different groups. And with a limited number of volunteers, we can only to a limited amount of work. So we try to focus on focused projects for focused groups. This is one of them. Please follow along, and we’ll find something you can help out with.

Marketing Team Notes — June 26th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @yvettesonneveld, @makewebbetter, @jenblogs4u, @OlgaGleckler, @miker, @harryjackson1221, @RebeccaShultz, @bseekins

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @miker — We had the first meeting of our revamped Virginia Beach MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. last night! We had 13 people show up, which is outstanding for a first meeting!
  • @yvettesonneveld — I think we have lots of reasons to celebrate contributors day at WCEU. We had a wonderful brainstorm and came up with lots of thoughts for a well-needed buyer persona. CMO of an enterprise sized business. We also brainstormed some content for this buyer persona. Additionally, we created several pieces of content, processed all case studies to the next stage and did lots of work subtitling videos.

Task Lead Updates

  • @yvettesonneveld — WordPress for Corporate Entities (https://trello.com/c/NLZdbvAH). I’ll digitalize our notes later this week. I needed some time off to rest and recover after the weekend. We’d love your help after that.
  • @harryjackson1221 — Unfortunately, since I was not at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. last week, I have no updates. But a lot of work was done on the Case Studies at CD – Great work guys!
  • @abhanonstopuknews — Lots of work went into preparing for WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.. @siobhanseija and @yvettesonneveld led the team overall at the event, and let’s give them a big round of applause for that. They will no doubt update the meeting too. We had Marketing team members in other teams too and lots of new people.
  • WCEU will publish a what was achieved at Contributor Day article in the coming two weeks. Siobhan and Yvette, you please send me content for this.
  • The original post on Make Marketing, which was sent to raise awareness and encourage Contributors to the team, can
  • be found at https://make.wordpress.org/marketing/2019/06/14/contribute-to-marketing-at-wceu/
  • The link was emailed to all contributors who had expressed an interest in marketing ahead of the event and appeared on the WCEU website, as well as other Contributor event blogs on Make Marketing.
  • On the marketing areas I led, here is an update:
  • Many interviews were done with WCEU and other teams, and follow up interviews booked.
    The #WCEUPortraits series appears on Twitter, Facebook, and Instagram on the WCEU accounts. Permission was obtained to re-use these for Make Marketing too and most have added quotes, unused, for that purpose.
  • Sponsors document’s additional comments and feedback from sponsors at WCEU, WordCamp London Sponsors Lead, was done. @Breann McDede will be finalizing the work on the day with new Contributor @Hauwa Abashiya in the coming two weeks. All items from the survey to sponsors have now been incorporated. We will take this back to @andreamiddleton in the community to see if she has any further questions and then update the marketing meeting. Excellent work on this from Breann and Hauwa.
  • We also had a number of people working on WPTV and marketing shared items at WCEU including:
  • Encouraging and doing subtitling
  • Identifying marketing videos from WPTV
  • Reviewing and adding to documentation/blog on filming interviews at WordCamps. Will be bringing it back here in a week or two for a second review with the changes.
  • Explored how documentation/guide/ tips on live streaming could be prepared and shared potentially across teams including WordCamp which have experience of this, community, training, marketing, and WPTV. There was a discussion with Rocío Valdivia, in community, for something on this in the WordCamp organizers handbook too as a joint venture with community, marketing, training, WPTV, and WordCamps.
  • I will complete a fuller update on my bits for marketing from WCEU with link to TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card at https://docs.google.com/document/d/1-nIChMJCewns2JBgB55ddLsZs8CLXuvTdV2V9dpRFnA
  • This should help with the minutes too and is easier to follow as you can format and add sections there. I will aim to get this done before the meeting today as I will be traveling later. Look forward to catching up soon and wonderful to have seen so many marketing contributors at WCEU!

Contribute to marketing at WCEU

Could you help spread the word about WordPress and our amazing community? Join the Marketing table at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor Day on 20 June 2019. You can also work on the many different tasks in the Contributing Area during the main conference days, 21 and 22 June.

WordCamp Europe Contribution Day 2019

In the Marketing Team, we work on research, blog posts, case studies, videos and a variety of other useful content. We have lots of exciting projects planned for this year’s event in June and are looking forward to meeting all the contributors who have booked.

Join the marketing contributors

The team focuses on marketing WordPress and its community to the wider world and internally to other teams within the project. You can get involved in both one-off or longer term tasks highlighting the amazing aspects of this global, open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. platform and its vibrant community.

We will be bringing a selection of these projects to WordCamp Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., which is one of the biggest WordPress contribution events on the planet. Here are just some of the ways you can get involved.

  • Subtitling or translating WordCamp talks which promote the community or features of the WordPress platform
  • Helping develop the outreach process for gathering case studies of the amazing websites built with WordPress
  • If you enjoy filming and have equipment for that, you can work with our reporting team and WordCamp Europe communications to document the great event that is Contributor Day
  • And there’s so much more! So come join the marketing table, where you will be able to work on something individually or with others

How can you prepare?

Equipment

You will not need fancy hardware to join the marketing table at WCEU. For most projects, all you will need is a laptop and a charger.

If you would like to help with filming video interviews, please bring audio and video equipment and a tripod, if you have them. If you want to work on subtitling videos or just need to focus a bit more, you may want to bring headphones.

Online tools

We use several online tools to work together with WordPressers across the world. If you do not have an existing account, you can save some time by setting up in advance.  

Self study

If you would like to know a bit more about the team or familiarize yourself with content creation guidelines, you can find more in the Marketing Team Handbook.

If you would like to learn how we use Trello, discover more at our First Time Here Trello Board, which works like a tutorial.

What we will be working on

There are several projects you can choose to work on during WCEU’s Contributor Day. Just come along to the marketing table and we will help you pick a task or join one of the sub groups.

Showcase Case studies

The WordPress.org Showcase consists of case studies demonstrating a range of great web solutions made with WordPress. We are in the process of redesigning this area of the website, and there’s lots of tasks available. We have a number of case studies ready to be written or adapted to the new format. We’re also looking to create an outreach plan or program to gather new case studies.

Video campaign

WordPress.tv holds thousands of great videos that we would like to use in marketing. To do so, we need to know which videos can be used for what. Also, these videos need subtitling (and you can help!)

So if you would like to help by reviewing videos to see whether they can be used for marketing, subtitle them, or even translate while subtitling them, we want to hear from you. We have videos selected in a number of different languages and this list is growing every week! You don’t need video experience to help with this task, but headphones will be useful to listen to the recordings.

We also have some great tools and videos to show you how easy subtitling can be.

Profiles of WordPress contributors

Working with the awesome WordCamp Europe community and communications teams, we will be continuing our interview series. The wonderful community profiles encourage new joiners, promote diversity and inclusion, and help make connections. They can show people outside the community how open source works and how they can join in.

Our interviews and write-ups can be in written, audio or video form. Help us tell the story of the project and its people.

Document contributor events

We enjoy sharing news and examples from contributor events. WordCamp Europe’s event with more than 500 attendees is an impressive example of what the community does and what it can achieve. Watch this video of contributor day at WordCamp Europe 2018 .

Covering the highlights of the event is an easy task for those getting started or who have journalistic or filmmaking backgrounds. We want to help capture some of the stories about what happens during the day, what teams are working on, and the experiences of attendees. If you enjoy filming and editing videos, this could be a great way to contribute. We will not have equipment for video or audio available, but you would be welcome to bring items you want to use.

Here are a few interviews from our series working with WordCamps:

Improving how we encourage new members

We are constantly trying to improve our induction and onboarding process to help those new to the team. We are interested in suggestions from those new to the community as well as those joining from other Make WordPress teams. We want to continue to make contributing to the marketing team easier and an enjoyable experience. If you can’t join the team at this year’s WordCamp Europe, come along to one of our weekly meetings on Slack.

Read our feature on why you should consider becoming a contributor and hear from a number of others on their journey with WordPress.

Thanks to @siobhanseija and @yvettesonneveld for their contributions to this post and for leading the team at WCEU’s 2019 Contribution Day, and to @abhanonstopnewsuk for her work on the contributor series. Thanks to @harryjackson1221 for his work on the case studies and showcase. We would also like to thank the WordCamp Europe community and communications team for working with us on a number of contributor promotion items during the last year.

#contributing, #contributor-day, #wceu

Marketing Team Notes — June 12th, 2019

Today’s Meeting

Meeting Attended By: @siobhansejja, @maedahbatool, @harryjackson1221, @rahuldsarker, @yvettesonneveld, @aurooba, @makewebbetter, @ryanbickett, @joelobo, @jenblogs4u, @maziar

Notes Taken By: @maedahbatool

Slack Timestamp

Celebrations/Successes From Last Week

  • @yvettesonneveld — I’m proud of Siobhan and I making steps in preparing for WCEU!
  • @siobhanseija — Yes, a lot of people have signed up for the marketing table at WCEU! That’s probably because everyone here is so very awesome. @harryjackson1221 has been preparing the Case studies board for WCEU CD as well, which is great.
  • @harryjackson1221 — I got all of the completed ones moved over, and updated this morning!

Task Lead Updates

  • @harryjackson1221 — The Showcase Action Item Meeting: https://trello.com/c/Fca5jGss/20-meeting-notes
  • We would like to change the meeting date/time to ensure everyone that wishes to contribute has the opportunity to make it. The last few meetings, there have only been a few of us, so I want to make sure we are accommodating everyone. Please let us know if you have any suggestions on a time slot!
  • @aurooba — Editing, improving, and cleaning up the Onboarding page: https://trello.com/c/gpfGvvtf
  • I’ve started making progress on this task from the main card: https://trello.com/c/a6oJqp1S. Big thanks to @abhanonstopnewsuk for her comments and additions as well! I’ve also started organizing the Handbook folder in Google Drive to see what else we can move/change/organize for the onboarding section.
  • @rahuldsarker — Just completed my exam yesterday. I will be working on the showcase.
  • @siobhanseija — Awesome @rahuldsarker, you mean on building the Showcase?
  • @rahuldsarker — I was assigned for proofreading and transferring old showcase to the new TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board.
  • @yvettesonneveld@aurooba I hope I didn’t throw you off by moving the folders around earlier today…. I have added a lot of documents that, in my opinion, related to the handbook into the handbook folder as well. If anything I missed or a anything else you can assign me.
  • @aurooba@yvettesonneveld no it was perfect! I’ve been moving around this morning and making some copies of those docs into another subfolder to start making major edits too. I appreciated your moving around!
  • @aurooba — Diversity Speaker Training Marketing: https://trello.com/c/eNghs0YZ
  • I had a meeting with @jillbinder and @andreamiddleton yesterday and we started talking about the marketing director for the group. We’ve identified that we want to market to community organizers and help them not only attend the training to be able to run these workshops, but also provide them with outreach tools to help them run workshops successfully. We’re aiming to have outreach tools ready and available for organizers by the end of August.
  • I’ve been keeping it updated in this Trello task as well as the Trello board the #WPDiversity group has. And it looks like I’ll be leading the overall marketing effort for this group.
  • I’ll be creating all marketing materials inside the Marketing group folder in a subfolder I created for the project and will ask for vetting and checks when things are getting to that point.
  • @siobhanseija — I think I had missed this initiative until now, sorry about that Aurooba. Will read up on it! Thanks for keeping us updated so regularly and making use of the Trello cards.
  • @aurooba — I’ll add some more details to the Trello card as an introduction for anyone who comes in after. Thanks, @siobhanseija!
  • Unfortunately, I won’t be able to attend WCEU. But I do have a doc that I need ideas for if there are folks there who’d be willing to help out! We’re looking for feedback from people on the kinds of outreach tools that can be useful for organizers who want to run the speaker training workshop. Here’s the doc: https://docs.google.com/document/u/1/d/15g5-nvP8P1s2OhixaRdQCVhxRMWqCOCyVWimChjubGU/edit?usp=sharing
  • @yvettesonneveld Would it make sense to have a separate Trello column for the time being, for WCEU? Then we could add a card in there for the above request, just for that. Link in there to the overarching project card. So people can, at a glance, see what they could work on that day. The case studies are in a separate board anyway. I can add a bit of an introduction to the doc as well for those who may work on it, to help them understand what’s needed.
  • @harryjackson1221https://trello.com/c/LLPAjAAG/16-transfer-cards-over-from-wp-marketing-board-for-published-case-studies. This task has been completed. Yay!
  • I have also reworked the card descriptions, and checklists for all Case Studies moved over: https://trello.com/c/GxKsjPMH/18-rework-descriptions-for-case-studies-to-ensure-cohesive-and-reflect-the-new-standards-we-are-looking-for
  • Another win!
  • @yvettesonneveld — We’re WordPress People article series on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/: https://trello.com/c/ZpY2v9Ew
  • We have reached an agreement with Topher DeRosia for featuring some of his HeroPress stories on the news section of WordPress.org. I’m looking for a copywriter, and for this first version, I’m particularly looking for a native speaker (we’ll internationalize this soon, but we’ll need to work out some potential issues first) to edit the original post for WordPress Tone of Voice and to add an intro and outro for context.

New Business

Marketing Team Notes — May 29th, 2019

Today’s Meeting

Meeting Attended By: @siobhansejja, @aurooba, @swinterroth, @makewebbeter, @michelleames, @dhruvpandya, @miker, @harryjackson1221, @webcommsat, @yvettesonneveld, @rbickett, @maedahbatool

Notes Taken By: @aurooba

Slack Timestamp

Task Lead Updates

Showcase Case Studies Updates by @harryjackson1221

Zaib dot ™ Case Study

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing.: https://trello.com/c/QBd0FrYO/17-zaib-dot-%E2%84%A2-case-study

  • @rahuldsarker has requested a peer review on this case study, if you have time, please look it over.
  • @webcommsat volunteered to do a peer review on this case study.

Case Study for Land Trust Alliance by 2 Dogs Media

Trello: https://trello.com/c/Nn1iSkQ7/7-case-study-for-land-trust-alliance-by-2-dogs-media

  • This case study is in the draft phase and needs some help with accepting suggestions and reviewing copy.
  • These tasks are a great way to get started contributing to any newcomers!

Contribution Marketing updates by @webcommsat

References: Contributor Orientation Tool, Contributor Day FAQ Day 1, Contributor Day FAQ Day 2, Contributor Day Glossary

  • @webcommsat thanked everyone for their suggestions in the last few months Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. FAQs and Contributor Orientation Tool being led by WCEU. If anyone is still interested in adding some suggestions on this and seeing how the FAQs can be used more widely as part of communicating and marketing WordCamps, please let @webcommsat know.
  • @michelleames already indicated she wants to be involved with the above.
  • All these resources also co-promote and support the contribution day/ event marketing information the Make WordPress Marketing Team has been involved in developing. @webcommsat will be creating a Trello card for a couple of short tasks related to these areas which would also be an easy place to start for anyone new to the team who has attended a Contributor event.
  • @webcommsat asked @siobhansejja if journalists/ broadcasters / video-editors in the team are coming to WCEU who would be interested in helping with interviews he’s setting up this week jointly between WCEU and the Marketing team.
  • @webcommsat and @michelleames are looking at how they can take this forward from a marketing and communications perspective and continue to involve some of the bigger WordCamps.@michelleames is keen on bringing in WCUS. London was involved this year and WCEU has led on various aspects. WordPress Translation Day was also involved in promoting and gathering data, some of which will be very useful in terms of marketing contributing to WordPress. We also have a willingness to assist a group of marketers based in Japan and India.
  • @webcommsat wants to set up a strategy meeting to discuss how to take the Contributor Day resources forward in the first 10 days of July after WCEU and asked @aurooba @michelleames @siobhanseija for dates/timezones to set up a doodle poll with others as well who are able to help based in Italy, India and the US. @milana_cap will also be invited who is leading the Community team at WCEU.
  • Meeting Topic: Reviewing the feedback on the work already done, identifying the ongoing communication issues, and pulling out suggestions for what marketing messages could be prioritized next and how to cross-use what is already out there.
  • @webcommsat is also maintaining a list for @joostdevalk and sharing this with the Make Community team on the different materials, for when a main signposting home for contributor resources is found. @siobhanseija is also working on various ways of taking marketing forward for contribution events.
  • The next steps for this project would be to look at effective ways of progressing the marketing work we have already done or worked with others on:
  • Contribution days/events.
  • Looking at the data that has come in from the wider promotion/ marketing team input into the ‘Ask me anything’/‘FAQs’
  • Research and feedback to the contributor marketing features, and
  • the marketing feedback which has come in and people may have on resources like the contributor orientation tool, and what this is showing about where new people are getting stuck in understanding how and why they should communicate.
  • This then helps us identify marketing issues and work with other camps, like WCUS, etc and feedback to the community and WCEU, and can make any suggestions more data-focused and responsive to need.

Improve the Marketing Team Onboarding Process updates by @aurooba

Trello: https://trello.com/c/a6oJqp1S/277-improve-the-marketing-team-onboarding-process

  • Task list has been fleshed out with details so if anyone (especially new folks!) want to help out, it should be easy to grab a task and make it a task card. Also, another project that’s great for newcomers!

New Business

Diversity Speaker Training Marketing updates from @yvettesonneveld and @aurooba

  • @jillbinder has asked for the marketing team’s help to spread the word about Diversity Speaker Training, @aurooba is helping out with this and already talking to @jillbinder.
  • @yvettesonneveld asked @aurooba to create a Trello card for this project so the team can help out and make sure the content created matches the WordPress tone of voice.
  • Among the team reps, it’s agreed to always have 2 sets of eyes on content, before anything gets posted. And one of these sets of eyes needs to be a team repTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. for quality assurance.
  • @aurooba will be creating a Trello card and updating it with the progress and ideas @jillbinder and team have already brainstormed.