Contributor Day Onboarding PDF

This images shows the consumable PDF handout for to help with onboarding for Contributor Days.

This images shows the consumable PDF handout for to help with onboarding for Contributor Days.

Contributor Days are awesome. People are excited. Sometimes, though, the excitement is tempered by mild to moderate frustration with getting set up on all of the tools.

With feedback from our team and others, we decided to take some initiative and create a Contributor Day onboarding guide in an easy to read PDF format.

Please feel free to download, email, print (responsibly), etc.

https://make.wordpress.org/marketing/files/2018/04/ContributorDay-OnboardingPDF-041118.pdf

Marketing Team Notes – April 18, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

We changed our format a bit by adding an agenda where task leads can answer three questions.

  1. What is going well?
  2. What is at risk?
  3. What can someone new in Marketing help with?

Today’s notes taken by:
@cjross

Meeting attended by:
@vishalmukadam, @dushanthi, @joe9663, @maedahbatool, @mcdwayne, @cjross, @jenblogs4u, @miker, @brenneradams, @westcounty.media, @siobhanseija, @abhanonstopnews, @RachelPage, @bseekins, @yvettesonneveld

https://wordpress.slack.com/archives/C0GKJ7TFA/p1524063622000089

Today, we began the meeting by going through the cards on our Trello board.

Needs Approval

Contributor Day 1 Page PDF

https://trello.com/c/4y5Re4U0/131-contributor-day-1-page-pdf

Task Lead @bridgetwillard

Notes: Initial submission was well received, will be up for edits in near future to be passed to design

WCUS Gutenberg User Testing Testimonial Videos – Archived

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task Lead @jenblogs4u

What is at risk? @jenblogs4u Archiving current project

Notes: @jenblogs4u Blockers are the video and sound quality, there is a similar natured project under Gutenberg Hype that this can be transferred into.

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker

What is going well? @miker 3rd draft attached to the doc. I swapped around some of the content sections to better match Create a Website and differentiate it from the Create a Blog copy. For example, changed the section on categorizing content to a section on SEO and social media.

What is at risk? @miker I struggled a bit with the new style, and would appreciate feedback. The main remaining item is the instructions for setting up WordPress on a subdomain, etc. This is the priority for today.

What can someone new in Marketing help with? @miker As referenced above, the steps for installing WordPress on a subdomain. There are also some image requests that need to be passed over to Design, although I am not sure of the specific mechanism to accomplish this.

Notes: Design request will be passed over to the design teams trello board
This is still awaiting additional feedback from the Growth Council, although it is getting closer. I am expecting another round of feedback this week.

In Progress

Read and Format Survey Answers on WP Marketing

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221, @siobhanseija

What is going well? Haven’t had much time in the last week to work on any of this, but I will be setting time aside in the coming week to try and get a few more of these ready. It does look like there are some updates on The Menn-Neuralab Case Study from @brenner which has been added to the In Progress list since last week 🙂

What is at risk? Nothing currently

We need tons of copy for these written; This is a great place to begin if you are new and looking for ways to contribute; Grab one of the cards from the to do list, add yourself in Trello and reference the checklist and comments on the card to see where the project is.

Notes:
Feel free to reach out to me in Slack if you need any direction, or any of the team reps and we would be glad to help!

Menn-Neuralab Case Study

https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study

Task-Lead: @brenner

What is going well? @harryjackson1221 It does look like there are some updates on The Menn-Neuralab Case Study from @brenner which has been added to the In Progress list since last week.

What is at risk? Nothing Currently

Notes: @harryjackson1221 Feel free to reach out to me in Slack if you need any direction, or any of the team reps and we would be glad to help!

Creating a Social Media Plan for WordCamps

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-lead: @abhanonstopnewsuk Formerly: @DustinNay

What is going well? The document has been reviewed further at WCLDN, both at the contributor day and with various active contributors and WordCamp/ MeetUp organisers present at the event and to those who have been asked for particular feedback from other WordCamps.

There is a significant amount of writing/ checking on WordPress Foundation guidelines/ provisions to now be done to review all the feedback that has come in and see if there are any gaps from the questions previously raised.

Email newsletters continues to require more attention.

Tone and language has been suggested by two WordCamps and gender-language. A member of the WCLDN team is to share a document which may help with this wording.

What is at risk?
GDPR-effect needs to be added to this. As new announcements are coming out on this in relation to WordPress, we will need to ensure they are captured or linked from the document.

What can someone new in Marketing help with?
Notes: Any thoughts and examples from elsewhere on email newsletter marketing.

Create A Blog: Copy & Wireframe

https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-lead: @miker @gidgey @joe9663 @jenblogs4u

What can someone new in Marketing help with? We do need some assistance with the detailed instructions, @joe9663 is going to work on those later today

Notes: @miker The update on this is going to be pretty much the exact same thing as the Create a Website update. From what I understand that draft was presented to the GC yesterday for additional review and feedback. However, I have not gotten any yet, but I would expect that to be soon. The main outstanding issues on both cards 1) the detailed instructions 2) the images

End-User Persona Doc on WP Marketing

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

What is going well? The team will currently have a meeting today to discuss alternative ways to observe a user as they build their site with WP. We also have a goal of attempting to speak with users in person at WordCamp Raleigh.

What is at risk? There are privacy concerns in regards to the original software we planned on using for observation.

What can someone new in Marketing help with? Anyone going to WordCamp Raleigh willing to carve out some time for a brief user interview would be greatly appreciated.

Differences Between WP.com and WP.org Better

https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

Notes: @bseekins Provided a head start to the document, still a work in Progress. @westcounty.media added some content on fleshing out the “difference” sections, @jenblogs4u will take a look this week to help out with

Gutenberg “Hype Video” on WP Marketing

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

Notes: @cjross Currently no physical progress on content, although we are planning to be in action capturing content at WordCamp Raleigh. Once we have a fair amount of content, we can then move the card into creating and editing video content

WordPress.TV Potential Marketing Videos

https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-lead: @abhanonstopnews

What is going well? @abhanonstopnews update – further progress on this card at WCLDN:
some new categories suggested

Some gaps in materials published have also been identified
@abhanonstopnews, together with others she is working with on filming and interview schedules, are reviewing how the new and planned interviews being undertaken (separate Trello card) could be incorporated into this task, and identifying which of the marketing video gaps could be covered or added into the schedule of filming and interviews.

What is at risk? Nothing.

What can someone new in Marketing help with? New people can add to the list of videos – there is a note in the Trello card. All the ideas so far have been great! Thanks
Notes: @vishalmukadam has volunteered to help on this task and some attendees from WCLDN too.

Contributor Testimonials on WP Marketing

https://trello.com/c/H5ia7VN8/148-contributor-testimonials

Task Lead: @dushanthi

What is going well? @abhanonstopnews Another 15 interviews done at WCLDN which has an overlap with this and another card.

What is at risk?

What can someone new in Marketing help with? @dushanthi The videos need some editing, could someone help with that?

Notes: @cjross will assist in video editing with goals to create a format that can be used in future projects.
@abhanonstopnews suggested a discussion on video testimonials and WordPress.TV document on workflow, which also covers accessibility and subtitling videos.

Onboarding Improvements and Suggestions

https://wordpress.slack.com/archives/C0GKJ7TFA/p1524058046000522

https://wordpress.slack.com/archives/C0GKJ7TFA/p1524060249000131

Possibly open the discussion for improving Contributor Day onboarding, and see if we can come to a conclusion on items that can help with the process

To do items:

There are a ton of items in the to do list, this is a great place for someone new to join in.

Marketing Team Meeting Notes – April 11, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

We changed our format a bit by adding an agenda where task leads can answer three questions.

  1. What is going well?
  2. What is at risk?
  3. What can someone new in Marketing help with?

Needs Approval

GDPR Compliance Blog Post

https://trello.com/c/8t9MHpk3/156-gdpr-compliance-blog-post

Task Lead: @bridgetwillard

Published

GDPR Compliance Tools in WordPress

WCUS Gutenberg User Testing Testimonial Videos on WP Marketing

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task Lead: @jenblogs4u

Notes: no update this week, jenblogs4u will check it all and circle back for next week

Continue reading

#gutenberg, #hosting-community, #ilovewp, #wcraleigh

24 HR – React and REST API Case Study for Expohouse

WordPress offers more solutions than meet the eye. But what about advanced development? This case study features React and the REST API as preferred solutions.

WordPress offers more solutions than meet the eye. But what about advanced development? This case study features React and the REST API as preferred solutions.

This Case Study is published by the Make WordPress Marketing Team, provided by 24HR, a Digital Agency located in Stockholm, Sweden.

The Project

Expohouse, a full service trade fair retailer, was looking to have their site redesigned. Expohouse wanted a platform to support future development of interactive services coupled with the ability to update and edit the website. They needed a content management system (CMS) that was also a robust platform.

The Challenge

To build out the site, 24HR wanted to use the full power of React and WordPress without having to rely on complex custom coding solutions. The biggest challenge of this project was data retrieval. It needed to be done efficiently including custom queries, metadata, and term relations.

Why WordPress?

24HR is committed to the open, free, and well-supported platform that WordPress provides. Not only does it make things easier for both the developers and their clients, WordPress reduces costs considerably for both current and future investments. Constant updates, steady streams of new content, and a living community made WordPress their CMS of choice.
The Obstacles

Retrieving data for display in WordPress is usually relatively simple. Since Expohouse wanted to use a more modern approach with the React Javascript Framework, one that requires using the Rest API, 24HR was tasked with developing non-traditional solutions to gather and organize the data needed for this project.

The Solutions

One of the benefits of WordPress is its extensibility. It’s no different with the REST API endpoints. 24HR extended the REST API endpoints, easily allowing retrieval of specific pieces of data. They designed and created the new website for Expohouse to showcase their fair-trade business, putting their services, products and experience in focus. To complete the project, 24HR used their own custom routing framework, which they have plans to release to the WordPress community.

The Results

Using their custom React framework that selects the necessary page templates, 24HR provided their client with a fast, future-proof solution. This solution reliably provides the relevant data for every component on the site.

The design has been dramatically improved and Expohouse now has a fully-responsive site that runs almost entirely on JavaScript. The site is still able to use the awesome editorial features provided by WordPress. This frees Expohouse to quickly provide content updates, as well as ensure their site stays relevant with current technologies powering the web.

#react, #rest-api

Why Should Developers Choose WordPress?

why to use wordpress

Developers choose WordPress on a daily basis because of its extensibility, security, community, and more. Stop being frustrated with lackluster solutions. Try WordPress. It’s not new.

In fact, during the last decade, WordPress has emerged as the most powerful Content Management System (CMS) for building websites and has surpassed the impression of being just another blogging tool. WordPress has not only become a major preference for web developers but is also becoming popular for mobile app development as well.

WordPress is Free & Open Source

Being free and open source is one of the biggest reasons why WordPress is the best choice for developers. Just install it and take full control of it. You can modify and edit its source code to build almost any type of website.

This not only helps you save money for any proprietary CMS software but also brings added benefits to an open-source community as well. With the best intellectual property, the people in this community offer added benefits to the entire tech world. The open source community is highly motivated and collaborates, sharing their knowledge to innovate together.

Less Setup & Maintenance Cost

When compared to other Content Management Systems, WordPress seeks less setup, customization, and maintenance costs. Small sites use shared hosting which is Linux based so is cheaper to create and have a site running in a few minutes. WordPress can be easily set-up in 5 simple steps.

Best Open Source Community & Support

With WordPress, you get not only a piece of free software but also a huge community which is there to extend support whenever needed.

People are contributing their support and ideas generously making it better and better. Simultaneously, such a vibrant, open source community has helped several developers cut their support costs.

To handle all types of queries, you find a plethora of active community support channels like StackExchange, Stack Overflow Facebook Groups, Twitter Groups, WordPress Forums, etc. Apart from these, there is also the official support forum, where you find WordPress professionals helping one another.

Less Learning Curve & Continuing Education

In many areas of the tech industry, continuing education can be cost-prohibitive. WordPress offers many paths for self-education ranging from Meetups, WordCamps, community forums, to Youtube and freemium third-party tutorials.

The internet is flooded with learning resources including articles, tutorials (free and paid) and, of course, WordPress.tv. WordPress also comes pre-installed with a lot of prominent hosting companies. WordPress has even helped several hosting companies grow their businesses with improved and innovative service solutions like managed hosting.

Security

Security is a primary concern for web developers, and WordPress offers a robust solutions in this regard. There are free and premium security services available. As a community, and a development platform, WordPress has it covered. The core team has set some of the best standards for security. One of these is the regular updates which protect you from security vulnerabilities.

Flexibility for Multiple Data Types

The default architecture of WordPress is such that it supports features like posts, pages, comments, media, and more. Likewise, people can also create multiple Custom Post Types (CPTs) and Taxonomies for specific needs.

Design Consistency, Customization & Flexibility

With thousands of themes in the WordPress.org Directory, there are standards for common design elements and flexibility options for different use cases. The Customizer API provides a framework for themes to allow users to visually adjust aspects of a theme, from colors and layouts to widgets, menus, and more.

SEO Friendly CMS

WordPress is the most SEO friendly CMS available today. Content is critical to website performance and WordPress incorporates both tools and code to allow frequent content updates. Numerous SEO solutions also provide tools that assist in site ranking. Not only are there robust and free SEO plugins, but WordPress provides technical SEO advantages.

Impressive Documentation

What makes WordPress so accessible and easy to learn is its extensive documentation which you can find on the web. Official documentation resources such as the Reference Handbooks for theme and plugin developers are quite handy. The Codex is also there to assist in understanding development with WordPress.

Many other channels exist for documentation, as well. StackExchange is one such resource. Here you find answers and can post questions to any of your queries.

Responsive Development

Websites using WordPress are very responsive, as custom CSS can be added and be made friendly and responsive to any devices and screen sizes.

Community Appreciation

WordPress offers a unique way of thanking and appreciating all those who contribute to making this open source script better and better. Developers can make contributions to the core software earning props and getting names displayed for contributing to new releases of the WordPress version.

Likewise, there are profile badges for different WordPress volunteer channels which are displayed in their respective WordPress profiles.

Huge Job Market

The WordPress community has grown into a fully matured enterprise sector, creating a huge job market which has helped numerous developers to put food on their table. While working as a freelancer is always an option, developers now have a choice of joining numerous WordPress agencies, as well.

The platform itself is built in a way that it allows Google to effectively scan and index every content and ranking a WordPress site is much easier than other CMS platforms.

Other than that you can always visit the job board to seek new opportunities in the WordPress ecosystem.

Final Words!

As a developer using WordPress, you have endless options to create a website. Whether it is for a blog, business, portfolio or a growing enterprise with hundreds of users and thousands of pages, WordPress answers the need. Leverage WordPress and its resources to complete your next project to ensure your success, and join the largest growing community on the internet.

WordPress now powers over 30% of websites on the internet. If you haven’t begun developing with WordPress, you may be left behind. We’ll be looking forward to your thoughts in the comments below.

#developers

Marketing Team Notes – April 4, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

We changed our format a bit by adding an agenda where task leads can answer three questions.

  1. What is going well?
  2. What is at risk?
  3. What can someone new in Marketing help with?

Needs Approval

WCUS Gutenberg User Testing Testimonial Videos on WP Marketing

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task Lead: @jenblogs4u

Notes:

cjross [12 hours ago] No additional updates to my knowledge
bridgetwillard [12 hours ago] Jen is on vacation this week

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker

What is going well? Initial draft complete. Awaiting review and sign off from Growth Council.

What is at risk? Approval needed.

What can someone new in Marketing help with? Nothing

Notes:

Miker- Yeah, that is basically in holding until further guidance from @michellet or other invested parties. At this point, there is nothing really that a new person could assist with. Todd also indicated that there would be more review from the GC, so that represents his feedback, but not necessarily the GC’s. Yes needs approval. @miker I will follow up with @Todd Robinson on this and circle back with you asap.

Case Studies

Task Lead: @harryjackson1221

24HR / Expohouse Case Study on WP Marketing

https://trello.com/c/ghS9y5Xd/125-24hr-expohouse-case-study

Unicef UK / Manifesto Case Study on WP Marketing

https://trello.com/c/0dOOeLWp/132-manifesto-case-study

DigiSavvy / Urban Southern Case Study on WP Marketing

https://trello.com/c/Z0sjfODw/143-digisavvy-urban-southern-case-study

Task Lead: @harryjackson1221

What is going well?

The copy on these 3 is awesome so far, and we also have the doc from @skarjune located here:
https://docs.google.com/document/d/1GLDnnoQIxh2WysF7eD9lKlKCse2QTGQKI3SKhKx9QwY/edit
I updated the subtitles of all 3 of these, to align closer to what he used initially for this doc, as the Blog Title would be Unicef UK Case Study – thoughts?

Q: How many do we want to have ready before beginning publishing?

What is at risk?

The screenshot is not showing for the 3 @harryjackson1221 submitted on the Showcase

Home

What can someone new in Marketing help with?

We have tons more of these Case studies in the next card coming up under In Progress, as well as one in the To Do Section.

Notes:
Harry accepted most suggestions. Comments still open on a few for others to review, needs more eyes. McDwayne to work on screenshot issue. bridgetwillard to do final review.

Both were published this week.

Urban Southern Case Study

Unicef Case Study

Continue reading

Urban Southern Case Study

Urban Southern creates handcrafted, honest leather bags that simply fit your everyday. Made in the southern U.S.A. from full grain, locally tanned saddle leather.This Case Study is published by the Make WordPress Marketing TeamProvided by DigiSavvy, a full-service digital agency in Los Angeles.

The Project

Urban Southern knew that if they wanted to make a real run at being successful with their handcrafted leather goods retail website, they would have to level the playing field with their competition. Their existing website was running on an older Content Management System and the eCommerce solution in place was just not flexible enough.

The site was not providing the company with any sales conversions, which eventually forced them to seek professional assistance. Over a period of two years, they had amassed a mere total of just ten sales.

The Challenge

One of the biggest challenges of the project was the amount of time they had to completed it. Having only a minimal budget, the odds seemed to be stacking up against them. It was the first week of November and they insisted that their new site be ready by Black Friday, which was just about three weeks away.

The primary goal was to have a flexible solution that would allow them to create solid marketing strategies to promote their product lines. Ultimately, this translated to a need for a blog to work with the store and the ability to extend those aspects in the future.  

Another requirement was the ability to update and manage the site themselves as well as ensure that the platform was user friendly. The staff at Urban Southern was well versed in crafting fine leather goods, but the technical details of selling those goods online has been an unpleasant and exhausting venture for them.

Why WordPress?

Urban Southern wanted the ability to easily add content to assist in their marketing strategy, an easy to use interface, and a scalable product with room to grow in the future. They also wanted to ensure it was up to date with SEO standards, so their marketing attempts were not in vain.

With all the required functionality easily handled within the dashboard, WordPress just made sense. With the open source licensing and flexibility offered with plugins like WooCommerce, DigiSavvy was confident they could produce a quality site to launch in time for the big sale.

The Obstacles

Since the group already experienced such a heartbreaking beginning online, the goal was to help them launch their new site with momentum. The staff at Urban Southern was prepared to buy content aimed at promoting their business which would help drive their search rankings. They also needed the site to be accessible for both them and their target audience.

One of the biggest obstacles faced in this situation was the lack of development time that could be  allocated, since there was only a few weeks to design, develop, and test the site before its launch on Black Friday.

The Solution

In the end, DigiSavvy was able to build Urban Southern a brand new storefront using WordPress, Beaver Builder, and a custom designed WordPress theme. This was a complete design starting from a graphical mock up, utilizing WooCommerce to drive the retail portion of the site.

With the obstacles mentioned previously in mind, it was decided that Beaver Builder would be used for this project, which helped rapidly produce the information pages and offer a user friendly tool that could easily be passed to the client when the job was completed.

The Results

The new website allows for easy and quick creation of beautiful landing pages and as a result, sales have steadily risen since their site launch. The new website is also SEO and mobile friendly, which were two key factors missing from their previous website solution.

With the new WordPress website and its easy to use interface, Urban Southern now has the ability to create high quality content quickly and frequently. This has drastically improved their rankings, bringing them the online business they desired.

The site launched in time for Black Friday  and Urban Southern experienced their best sales day ever. Since that time, their lowest month of sales has been 49 orders and their sales and website stats are constantly improving.

#ecommerce

Unicef Case Study

This Case Study is published by the Make WordPress Marketing Team. Provided by Manifesto, a multi-award winning agency of creatives and technologists in London, UK.

This Case Study is published by the Make WordPress Marketing Team. Provided by Manifesto, a multi-award winning agency of creatives and technologists in London, UK.

The Project

Market research had revealed that Unicef UK, while well known for its work on the ground in the countries where it delivers aid, needed to improve their brand awareness. Unicef UK embarked upon a bold repositioning initiative to address this lack of brand recognition. Part of this repositioning required a redesign of their website with an focus on improving fundraising. Another important aspect of the project was to increase the impact of campaigns and advocacy by creating emotionally engaging user experiences. The hope was to drive users towards taking action.

Importantly, Unicef UK recognized that its website was no longer a technical fit for their purposes, having last been refreshed over six years ago. The site contained a multitude of out-of-date content spanning over 4,000 pages. The site was not mobile responsive, as they maintained separate mobile and blog websites, causing a confusing user experience. Working together with Unicef, Manifesto began the process to launch their new website. Continue reading

Marketing Meeting Notes – March 28, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

Thank you David Skarjune

Our friend and partner in the Marketing Team is going on a sabbatical. Thank you @skarjune for all that you’ve done for the Open Source Community, WordPress, Make WordPress, and the Marketing Team. We wish you all the best.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @joe9663

Meeting attended by:
@bridgetwillard | @mcdwayne | @harryjackson1221 | @dushanthi | @siobhanseija | @joe9663 | @miker | @cjross | @jadonn | @westcounty.media | @skarjune | @brenneradams | @danieltj | @RachelPage | @KyleighFitz

24HR / Expohouse Case Study on WP Marketing

https://trello.com/c/ghS9y5Xd/125-24hr-expohouse-case-study

Task Lead: @harryjackson1221
Notes:
@harryjackson1221
I went through and reviewed all the suggestions and accepted them on the doc; And posted it on the showcase.

WCUS Gutenberg User Testing Testimonial Videos on WP Marketing

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task Lead: @jenblogs4u (Absent)
Notes:

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker
Notes:
@miker
Initial draft is complete. I got feedback from @Todd Robinson that it matched his vision for the page. However, there will be additional review from the GC.

Read and Format Survey Answers on WP Marketing

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221, @siobhanseija
Notes:
@siobhanseija
I’m working on the Moove Agency case. Would say my first draft is about 75% done

@harryjackson1221
I say we move the date out on this one, I also reached out to some agencies I know to have them submit some more as well

We are putting them in the Showcase for the screenshot portion, so the blog can link to it.

I will move it to its own card later today, and put in In Progress.

End-User Persona Doc on WP Marketing

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage
Notes:
@RachelPage
We just want to make sure the information and insights we have gained so far are correct. So we will be interviewing 15 more candidates and conducting a remote field study where we actually monitor the tasks users complete when creating their site for their different personas.

We are still lacking in the Web Agency area. We have determined there are several personas within the “Web Agency” user. So if anyone knows of any Agencies with several people involved in using WP and responsible for the hosting for their site it would be extremely helpful.

Creating a social media plan for WordCamps on WP Marketing

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews
Notes:
@dushanthi
Ideas added in the comments.

Gutenberg “Hype Video” on WP Marketing

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross
Notes:
@cjross
I am still waiting on some additional content, and due to some delays, I’ll be reaching out to some additional sources today.

@miker
We have started getting videos back from a number of outreach targets

Target date will move if needed.

Why WordPress (for Developers) on WP Marketing

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

Task Lead: @maedahbatool (Absent), @bridgetwillard
Notes:
@bridgetwillard
This is for our blog.

@maedahbatool needs to go through the suggested edits and then ping me for final review.

Unicef UK / Manifesto Case Study on WP Marketing

https://trello.com/c/0dOOeLWp/132-manifesto-case-study

Task Lead: @harryjackson1221
Notes:
@harryjackson1221
I reviewed the stuff @mcdwayne suggested last night and could use another set of eyes.

It’s in a good place.

@brenneradams will read through.

DigiSavvy / Urban Southern Case Study on WP Marketing

https://trello.com/c/Z0sjfODw/143-digisavvy-urban-southern-case-study

Task Lead: @harryjackson1221
Notes:
@harryjackson1221
Same status as previous; I reviewed what @mcdwayne added, and made a few more changes.

WordPress.TV potential marketing videos on WP Marketing

https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task Lead: @abhanonstopnews
Notes:
@mcdwayne
Needs a target date.

We need to list out how people can directly help.

@harryjackson1221
And a checklist.

@mcdwayne
This is one where more hands are needed to populate the sheet. If you are new and looking for a good card, this might be a great one for you.

Contributor testimonials on WP Marketing

https://trello.com/c/H5ia7VN8/148-contributor-testimonials

Task Lead: @dushanthi
Notes:
@mcdwayne
Needs objective for Trello card

@dushanthi
I’ll add the objective in the document.

I’ve been leading the marketing table at WordCamp Rotterdam, together with @siobhanseija. Most people found it hard to do the copywriting tasks, so I created this to give them an easy way to contribute. It might be nice to edit and publish this kind of videos somewhere, to tell people what contributor days are and inspire them to join

@bridgetwillard
We do have a current campaign on this, too.
It was before cards.

Marketing Team Handbook Master Tasks on WP Marketing

https://trello.com/c/hF6DPjos/94-marketing-team-handbook-master-tasks

@mcdwayne
We are going to need to have another sprint day on this.

@harryjackson1221
I wanted to bring up the getting started page on the handbook

Ways to Get Involved

Ways to Get Involved

I think we should write that post as copy for the handbook, lessen the clicks

@mcdwayne
Can we organize a sprint session to grind through these and get them posted? Or can we firm up dates and prioritize this, I think the lingering Handbook stuff adds a complexity to the board that makes it less approachable and just want to see V1/2 completely done and off here.

@bridgetwillard
I wrote that blog post and I can copy/paste from blog to handbook

WordCamp Atlanta

@mcdwayne
Is anyone here going to be at WordCamp Atlanta?
They are having a contrib day and are looking for people from Marketing to attend.

@harryjackson1221
@miker and I talked about being present for their contributor day virtually.
Friday April 13 from 11am – 4:30pm EDT is their Contributor Day.

Gutenberg Testing Outreach on WP Marketing

https://trello.com/c/uR6H362G/152-gutenberg-testing-outreach

Task Lead: @miker
Notes:
@miker
I am going to attend the hosting meeting later today.
For the outreach itself, I would definitely appreciate some pointers.

@harryjackson1221
Do we have any specifics about what type of testing? Or just does it work with x plugin or theme?

@miker
Lots of specifics on the testing, but I just got it, and haven’t digested it yet.

WordPress 15th anniversary

@dushanthi
Any specific marketing activities for the WordPress 15th anniversary?

@bridgetwillard
Community Team has a thing to the Meetup Organizers.

@westcounty.media
WordPress 15th Anniversary Parties

WordPress 15th Anniversary Parties

Community Involvement

@siobhanseija
We’d like to think of some more hands-on tasks that people can take on at their first CD. To get them started quickly without needing a lot of onboarding/reading/etc. and to give them a feeling of success.

It took us the better part of 2 hours to get them all set up in Slack, Trello, etc.

@jadonn
Has there been any talk about scripting the account setup? Like have a single form people can put their info into and then all the accounts get setup in one go using the various services’ APIS when available.

@mcdwayne
I have a concern about getting people going without properly setting them up. If they are enthusiastic enough to do something but there is no structure to how they report on what they are doing and they don’t exist in the system officially, how do we track the work and give them credit. The first day at any new thing is orientation and paperwork. While I want to keep encouraging them, if they don’t want to write copy on a team that writes copy and makes marketing strategy I am not sure how much we adapt the mission to meet them

@jadonn I love this. Can you architect and implement this?

@jadonn
I’m happy to take a look to see what can be shaken out. I did a bunch of work with Slack’s API previously.

Trello has an API, too, but I’m not familiar with what it can do.

Marketing Team Notes – March 21, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Navigating Trac guide for new people core.trac.wordpress.org

https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg

Task Lead: @mcdwayne

Notes:

@mcdwayne
We are in a shippable state, just need to figure out where to publish the dang thing. Asking Core this week.

(This is published now.)

24HR / Expohouse Case Study on WP Marketing

https://trello.com/c/ghS9y5Xd/125-24hr-expohouse-case-study

Task Lead: @harryjackson1221

Notes:

@harryjackson1221

I can have it posted on the Showcase by next meeting, so we can post it on blog next week?

I think this one is in a good place, great suggestions so far by everyone that pitched in!

WCUS Gutenberg User Testing Testimonial Videos on WP Marketing

https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos

Task Lead: @jenblogs4u

Notes:

@jenblogs4u

I’m waiting to hear back on whether the sound quality was able to be improved.

We just need to see if they can make it publishable before getting to the next step.

Create A Website: Copy on WP Marketing

https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task Lead: @miker

Notes:

@miker

We have been talking about the Features, and potentially doing them for the Contributor day on Friday. However, I think we could use some additional clarification on the Features and Content, and what the target should be there.

For the features section, I think it would be good for us to maybe better define what we want that section to be?

The biggest outstanding issue is the What is your situation section.

We also have a Friday target from the GC so they can review the current approach as we move to some of the other funnels.

We’ll do a draft of it based just on the comment in the doc, and then get additional feedback once its reviewed.

Read and Format Survey Answers on WP Marketing

https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task Lead: @harryjackson1221

Notes:

@harryjackson1221
Removed the 24HR / Expohouse doc, and Manifesto / Unicef one too – they have their own cards; Moving DigiSavvy to its own as well, which makes 4 total that are really, really close to being done; Also created card for Moove / Qube Global Study, and made some suggestions to move these closer to being done

The Outline is as follows:

  • The Project
  • The Challenge
  • Why WordPress?
  • The Obstacles
  • The Solutions
  • The Results

End-User Persona Doc on WP Marketing

https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

Notes:

@RachelPage
I have put in the first drafts of the deliverables onto the Trello cards. We are now in a validation phase for the information we have gathered.

This will push the final deliverables to early to mid May.

Creating a social media plan for WordCamps on WP Marketing

https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews

Notes:

@abhanonstopnews
Content draft finished. How we do present links for accessibility?
https://docs.google.com/document/d/1_ukg9nHcY_mKeNBcVBvgNAS6TxcIBLOuulUTjC97EbQ/

A spreadsheet which has useful video links for this card and others has been created and can be added to. A new Trello card has been added and the spreadsheet is being uploaded so we can discuss opportunities and how it could potentially be used.

On accessibility, the guidance is to mark the links up to show that they are weblinks.

Gutenberg “Hype Video” on WP Marketing

https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @cjross

Notes:

@cjross
I have a few commits for content, and they should be providing this to me this week.
I want to expand and also have the Marketing leads involved in content, I would like to have @mcdwayne, @gidgey, and @harryjackson1221 provide content as well.

The commits are for 20-30 seconds of footage of the question “What excites you most about the upcoming changes in WordPress?”

Seeking organic answers so just what excites

I planned it as an expansion on that original premise. My concern would be the video/audio quality difference depending on the upcoming content, but perhaps a hybrid of written quotes taken from any videos that do not meet acceptable video/audio quality

Why WordPress (for Developers) on WP Marketing

https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers

Task Lead: @maedahbatool

Notes:

@maedahbatool
The draft is ready. Take a look here https://docs.google.com/document/d/1Xy4_Ssp1oRj-MHvF5Deymw_UuD08JNw_aOavkm7DDCw/edit#
I think it looks all good but if you folks have any suggestions to add I’d love to correct.

Manifesto Case Study on WP Marketing

https://trello.com/c/0dOOeLWp/132-manifesto-case-study

Task Lead: @harryjackson1221

Notes:

@harryjackson1221

Added the screenshot to card and made a suggestion or two; This is shaping up nicely. Also changed the title to Unicef, think maybe the subtitle should still mention Manifesto?

I will put this on my to do list to place in the Showcase in the next week, so we have a place to link to for the screenshots.

DigiSavvy / Urban Southern Case Study on WP Marketing

https://trello.com/c/Z0sjfODw/143-digisavvy-urban-southern-case-study

Task Lead: @harryjackson1221

Notes:

@harryjackson1221
Moved this to its own card, added a screenshot and suggested some edits to share with the team.

Handbook – Marketing Team Badges

https://trello.com/c/MWKFHHVX/141-handbook-marketing-team-badges

Task Lead: @danieltj

Notes:

@danieltj
We need to just get something written up for the team handbook explaining the badges.

@gidgey and I have already worked on an initial draft and and is pretty much there. Then we can move onto first official draft etc. I think that this will probably be quick win for us and we can perhaps approach other teams to follow suit.

@mcdwayne
I like this idea. But I also lean more to the ‘your name got on something, you get a badge’ approach as well. Since Badges are essentially free, I don’t think we need to be too stringent on a rule set.

@harryjackson1221
I think there may be a bit of discussion to be had about this with the whole team.

Wrap Up Notes

@harryjackson1221
I think this one is an important card that will help us talk about SEO standards we should be using.
What is WordPress? on WP Marketing

@abhanonstopnews
I have started a card based on previous meeting about identifying useful WordPress.TV videos. Example of the spreadsheet https://docs.google.com/spreadsheets/d/1baCkFaLhxiapkFeKtVNpZeobnNfzQmOO3vEn42wAJ2s/edit?usp=sharing

@michellet
I have one regarding creating a playbook that outlines the kind of questions that should be included in small form, single page surveys (per @Todd Robinson)
Playbook for running small form, single page surveys on WP Marketing

@mcdwayne
I am proposing that task leads on cards suggest working time (like sprint Sundays or contributor days or just some additional slack hours) to focus on their items and get in a habit of ‘working groups’.

@danieltj
Another idea I’ve had for this meeting is just pasting every single link one after the other and then discussing in threads without posting to the main channel so you can scan through them and triage which ones you want to work on.