Marketing Team Notes – August 1, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @brenneradams

Meeting attended by: @westcounty.media, @harryjackson1221, @mcdwayne, @dushanthi, @machielle, @westcounty.media, @danieltj, @miker, @maedahbatool, @abhanonstopnews, @cjcross, @gidgey.

Needs Approval

Follow up with News Survey Results

Trello Link: https://trello.com/c/wo6A2VJ4/187-follow-up-with-news-survey-results

Task Lead: @gidgey

  • What is going well? Tons of responses.
  • What is at risk? Waiting on the image.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well: Ready to publish, got the image. Created a new drive folder in Creative ASSETS, WordPress Article Content for images.
  • What is at risk? None!
  • How can a new member help with? None!

Close Marketing Case Study

Trello Link: https://trello.com/c/qGqAA6G5/165-closemarketing-case-study

Task-Lead: @brenneradams

  • What is going well? Done ready to publish, lots of help from @harryjackson1221
  • What is at risk? Nothing at present.
  • How can a new member help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Final review in process.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Need a tech and non-tech reviewer, new to marketing would be great.

In Progress

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? Zetaraffix from design helping on colors/font. Due 9/30, this tool is for internal team.  
  • What is at risk? Voice flesh out.
  • How can a new member help with? None!

Survey for /Download Page

Trello Linkhttps://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task Lead: @chanthaboune, @miker, @Todd Robinson

  • What is going well? Added updates, in UX review, once done it will move forward.
  • What is at risk? None!
  • How can a new member help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? All is well.
  • What is at risk?  Needs due date based on estimates.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? None!
  • What is at risk? No update, connectivity issues?
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? 2nd round of testing, starting 3rd.  
  • What is at risk? Moving due date out a week. Need to generalize results. McDwayne has been doing this a long time.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? Connect issues but will update soon, lots of great info.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Policy on 3rd Party Links

Trello Link: https://trello.com/c/j2fmbtnY/188-policy-on-3rd-party-links

Task-Lead: @miker, @jenblogs4u

  • What is going well? Draft added, no links, share on showcase as linked.  Will go in the handbook as policy, moving to approval.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Launch WordPress.org surveys on WP Marketing

Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • What is going well? Done definition added, start to finish completed once + framework.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? Corrections to the title(SEO, shortened) and credits (Tim Hengeveld) in the works.
  • What is at risk? Cjross needs help with WPTV and intros.
  • What can someone new in Marketing help with? None!

WordPress Survey Brand Standards: Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Include links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org Page

Trello Link: https://trello.com/c/IRCgZU8N/189-include-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? Doc setup, sharing updated, lots of gratitude, so much love on this team!
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? @harryjackson1221 3 more need to be started, card and doc, quick to publish.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

A Drupal to WordPress Migration and a New Digital Culture of Creation

Moving from Drupal 7 to WordPress made sense for a business user like Capgemini, freeing free up much of the technical overhead and complexity surrounding content publishing and more.

Moving from Drupal 7 to WordPress made sense for a business user like Capgemini, freeing up much of the technical overhead and complexity surrounding content publishing and more.

The Project

Human Made helped Capgemini enable a new digital culture of creation with a robust, usable, and intuitive CMS to support them in delivering their business objectives and empowering their global network of teams to do their jobs effectively.

The Challenge

In 2012, Capgemini launched a series of websites using the Drupal 7 CMS platform. As the organization evolved, the demands on the platform increased significantly and their marketing & communications team experienced blockers at almost every stage of the publishing process.

Capgemini realized they outgrew their publishing platform. Because of this, it had become increasingly complex for the both the marketing & communications team and web operations team to manage.

Why WordPress?

Approaching the project, Capgemini had concerns that were centered around investing in a platform that could grow and evolve with their business through any future transitions and periods of growth. They wanted a CMS that had low barriers to entry for their users. This prevents a long and laborious onboarding period for publishers and their web operations team. WordPress ticked the box on almost every front; possessing a native capacity to publish content in a simple, easy-to-use dashboard, while also promoting a user-friendly experience for new users.

“We needed a system and a piece of technology that would force a reckoning of our team members to actually learn what digital publishing is, and what digital marketing means today, in a bunch of different cultures, languages, and markets.” Parker Ward, Director, Content Marketing and Communications

The Solution

The first thing the team did was enable editorial users to actually edit, modify, and update content on the website directly. WordPress does this natively — its inherent publishing capacity and the baked-in capabilities it has to facilitate editorial workflows were instantly impactful. This significantly improved the way in-house teams worked. The cost-effectiveness of migrating to WordPress was also a bonus. As a result, many of the publishing challenges Capgemini faced were instantly addressed without any additional need for a bespoke build.

The Results

Due to its popularity and usability, there was little in the way of a learning curve for the team to start using WordPress, enabling them to make the most of their new platform immediately. It also freed up their development team to tackle more difficult engineering problems and enabled more people across the organization to use and publish content from the site.

For business users like Capgemini, and for an organization of their size, WordPress has the capacity to free up much of the technical overhead and complexity surrounding content publishing, allowing content creators, editors, and developers to complete tasks much easier and achieve the results they require faster.

By the end of the project, a large portion of the Capgemini network had been moved from Drupal to WordPress, undergoing a complex migration of 38 sites and content syndication across their local and main sites, as well as rebuilding their entire platform architecture.

Other highlights include adding 1,400 new users to the platform and publishing over 20,000 pages which have impacted all their websites, spanning over ten languages.

#drupal-7

Network Rail: A WordPress Case Study

Network Rail A WordPress Case Study, submitted by Wholegrain Digital, a London based Web Design Company.A WordPress Case Study, submitted by Wholegrain Digital, a London-based Web Design Company.

The Project

Network Rail owns and operates the entire railway infrastructure in the United Kingdom, managing 18 of the largest stations in England, Scotland and Wales. Network Rail delivers 4.5 million journeys a day for its customers, managing rail timetabling by working with several different partners across the UK. This project took place during the biggest upgrade of the network in 150 years and it’s aim was to similarly upgrade the website to make it easier for users to find the service they are looking for.

The Challenge

The challenge with this project was the number of different types of visitors to the website, who all arrive seeking different information to meet their needs. The website needed to appeal to all users, from employees (and potential employees!) to business partners, as well as those who are seeking up-to-date information on the ongoing upgrade works.

Why WordPress?

WordPress was the obvious choice for this project, being the best choice for enterprises and large organizations. The ability to create custom user roles was key in this project, as the site needed to be simple to use for the many people who would be managing it. This would ensure the content caters to a wide and varied audience.

The Obstacles

To address the challenge of ensuring the new site would appeal to a wide audience, a series of UX sessions were held with the client. This resulted in several user personas to ensure a full understanding of those who would be using the site, before approaching the design.

The Solution

The page templates were based on the defined users and then a custom theme based on these templates was created. To make sure the theme worked for Network Rail, several plugins and widgets were developed, including:

  • A custom career loader plugin to pull job opportunities through to the website
  • A feed loader plugin to automatically fetch and publish articles from Network Rail’s media partner
  • Several custom SiteOrigin widgets, in order to give content editors the ability to easily add specific styled content on any post, page or custom post type
  • A custom ‘approve posts’ plugin to allow specific user roles to suggest edits to posts and other user roles to approve and publish them
  • A custom ‘scheduling posts’ plugin to allow specific user roles to schedule changes to a post without affecting the live post.
  • Box and the SiteOrigin widget have been integrated in the site via a custom plugin. This allows editors to display folders and files from Network Rail’s Box account.

The Result

The new theme that was developed greatly improved the UX of the site and the various custom user roles make it much easier for Network Rail to manage them internally. The new design layout is also far easier for users to navigate and the site is now responsive across all mobile devices.

Marketing Team Notes – July 25, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by: @brenneradams, @machielle, @mcdwayne @rounakahmed, @jenblogs4u, @maedahbatool, @yvettesonneveld, @newyorkerlaura, @Yashwardhan Rana

Needs Approval

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellContent is complete.
  • What is at risk?  Waiting for design to finish an image
  • How can a new member help with? None!

Close Marketing Case Study

Trello Link: https://trello.com/c/qGqAA6G5/165-closemarketing-case-study

Task-Lead: @brenneradams

  • What is going well? Move to needs approval – waiting on @gidgey final approval. Hero image was added.
  • What is at risk? Nothing at present.
  • How can a new member help with? None!

Human Made Case Study: Capgemini

Trello Link: https://trello.com/c/RJqX0JfQ/182-human-made-case-study-capgemini

Task-Lead: Task-lead: @mcdwayne; All work was actually done by @anafransilva

  • What is going well? Work is complete. Waiting on final editorial review by @gidgey.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @brenneradams will take an editorial pass.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Should be published soon. Waiting on an update from @gidgey.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? No updates that we can see.  Again leaving the thread open to let others comment if needed.
  • What is at risk? Nothing at present.
  • How can a new member help with? None!

Survey for /Download Page

Trello Linkhttps://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task Lead: @chanthaboune, @miker, @Todd Robinson

  • What is going well? Lots of response from social, but still waiting on final numbers.
  • What is at risk? There is no set task lead, waiting on three involved to decide.
  • How can a new member help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? Potentially stalling – waiting on feedback from @RachelPage and @gidgey.
  • What is at risk? Stalled project.
  • What can someone new in Marketing help with? None!

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Ready for the third round of edits Then it is ready for promotion to Needs Approval so we can queue and publish it. @gidgey will take care of that next if she doe does not need anything else. 
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? None!

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Policy on 3rd Party Links

Trello Link: https://trello.com/c/j2fmbtnY/188-policy-on-3rd-party-links

Task-Lead: @miker, @jenblogs4u

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Launch WordPress.org surveys on WP Marketing

Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

WordPress Survey Brand Standards: Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-wordpress-survey-brand-standards-running-small-form-single-page-surveys

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

Marketing Team Notes – July 18, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by:  @mcdwayne @harryjackson1221 @jenblogs4u @brenneradams @cjross @miker  @westcounty.media @gidgey @vishalmukadam

Done 7/11/18

We published the survey about where people get news.

We put the accessibility section in the handbook.

Needs Approval

How to Get Help for WordPress  

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going well? @cjross said that he reached out late to Design for an image, but once that is complete, this can be pushed forward.

Close Marketing Case Study

Trello Link: https://trello.com/c/qGqAA6G5/165-closemarketing-case-study

Task-lead: @brenneradams  

  • What is going well? Waiting for final review and @GIDGEY took on the task of getting a design image from the screenshots.

Human Made Case Study: Capgemini

Trello Link: https://trello.com/c/RJqX0JfQ/182-human-made-case-study-capgemini

Task-Lead: Task-lead: @mcdwayne

    • All work actually done by: @anafransilva
      • What is going well? @harryjackson1221: Made an editorial pass and added some suggestions – needs a couple of other eyes on it, but this is wrapping up nicely
      • What can someone new in Marketing help with? @gidgey: Offered to take a final pass and @harryjackson1221 dropped in a screenshot as the featured image.

In Progress

Differences between WP.com and WP.org better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins  / @gidgey

  • What is going well? @gidgey: Taking over as the task lead since Alex is busy. @mcdwayne updated the Trello card.
  • What can someone new in Marketing help with? Needs approval

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

OWNER: @gidgey / @jayman

  • What is going well? @gidgey: I’m not sure if @Jayman has the bandwidth for fonts and colors but I’m fine with anyone contributing to that section. Also, I need to write out (or am open to help with) the brand voice section. The SEO section is done. Quite a lot is actually done. But I will be at WordCamp Nijmegen’s Contributor Day along with Jen and Yvette so if it’s still not done August 30, we’ll spend time working on it there, too.
  • What can someone new in Marketing help with? @Gidgey: I’d love some color and font suggestions. Anyone can suggest that.

Survey for /download page

Trello Link: https://trello.com/c/ZAzzDRzj/186-survey-for-download-page

Task-lead:

  • What is going well? @miker: I think we resolved the confusion on this card, and will hopefully be moving forward today.  I posted an update on the card, but we will get the poll daddy account set up today. @harryjackson1221 will create the account – if it doesn’t current exists (as we believe).  He’ll share it within the marketing lead channel. I messaged @chanthaboune yesterday to say hello and talk about it a little.

Video interviews on WP Marketing

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well?

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? Still need some help with subtitling. Work ongoing on editing the video. Many thanks to the team. We are waiting on video files fron WordCamp London. Had 20 emails with lot more video practice interviews. We are also sending responses for video spec and draft questions to all WordCamps or attendees who have requested it. Fabulous response. Thank you
  • What can someone new in Marketing help with?
  • Awaiting answer from WordCamp Central as highlighted previously. Will all be resent on Friday. Google and Facebook have come back on three of the questions. One answer opens up a second question on sponsorship mentions on community pages. @gidgey depending on the answer I may appreciate a quick chat with you. Instagram new info is being incorporated. Thanks to all my colleagues who have assisted in gaining answers to queries raised from WordCamps, Meetups and reviewers of the document.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage / @gidgey

  • What is going well? There are some corrections and removal of specific companies etc
  • What is at risk? @RachelPage is out sick and was working on an office expansion last week. Not much has been completed. She will be on PTO next week so not expected to have much change over the next few weeks.

WordPress.TV potential marketing videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? @abhanonstopnews : I have received 25 new video suggestions in non English language. Would someone on the marketing team who is fluent in Spanish could help with some of these, this would be very good and can be a standalone sub task? Do any of the volunteers from the last few weeks of meetings need any help with the videos they are reviewing? If so, please get in touch. Please do add you
  • What can someone new in Marketing help with? It will be really helpful if reviewers can sign into Google or add their slack id to videos you are reviewing. It also means we can thank you and add you to the list of marketing team contributors. In the last two weeks, an additional 10 videos have been reviewed as useful by volunteers and 4 suggested for potential follow up areas. Thank you.

(ADDED) Launch WordPress.org surveys on WP Marketing
Trello Link: https://trello.com/c/PlDVWfy7/175-launch-wordpressorg-surveys
Task-Lead: @gidgey

  • This is the parent ticket for implementing surveys to .org via the Polldaddy account

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task-Lead: task-lead: @harryjackson1221 @siobhanseija @brenner22

@harryjackson1221 if you are looking for something to help with

Individual Case Studies

 

Take the 2018 WordPress News Survey

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

This WordPress News Survey is a great opportunity for you to provide your feedback about how you view and source news and updates related to WordPress.

The information collected in the survey is used to make informed decisions about improvements across the WordPress project, so your answers are incredibly valuable and help shape the future of the platform.

Take the survey here.

 

 

#wordpress-news

X-post: Revised Gutenberg Landing Page

X-comment from +make.wordpress.org/meta: Comment on Revised Gutenberg Landing Page

Marketing Team Notes – July 11, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: Machielle Thomas

Meeting attended by: @dushanthi @mcdwayne @harryjackson1221 @MichelleK @abhanonstopnews @maedahbatool @jenblogs4u @brenneradams @cjross @Josh B @miker @AfshanaDiya @westcounty.media @gidgey @SeanGarrity @RachelPage @siobhanseija

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well? @RachelPage was not present, but the decision was made to complete the card and consolidate survey related cards.
  • What is at risk? Currently past due.
  • What can someone new in Marketing help with? None!

Accessibility in the Marketing Handbook

Trello Link: https://trello.com/c/Zfu9Skba/181-accessibility-in-the-marketing-handbook

Task-Lead: @mcdwayne @gidgey

  • What is going well? Moving to Needs Approval, once approved, will publish to the handbook
  • What is at risk?  Nothing at present!
  • What can someone new in Marketing help with? None!

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? Awaiting video files shot at WC London.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anumber of videos now edited from interviews at WCBELFAST – anyone able to help with subtitling?

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? Awaiting replies from WordCamp Central to be able to finalize social media document. Had some additional case studies which have come in to help organizers with examples and ideas. Thanks, everyone.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? No updates this week.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? @RachelPage is at the end of a significant project at the office and she’s hoping to be back in touch by the beginning of next week.

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? @mcdwayne and @gidgey are going to do a final pass and manage to publish. Nothing else needed currently.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @alexdenning offered to help with anything else needed.

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well?  The link has been updated to remove the Miami 2017 tag from it. Updating the link on the card and then we are a go-to promote it.
  • What is at risk? Nothing at present.
  • What can a new user help with? @gidgey will write a 300-word post to embed the video and post on the blog.

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? In the last few weeks, 8 additional videos received to include in the curated list. Thanks for these.  
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? Anyone want to work on these, please get in touch. Great for new people and for anyone wanting standalone tasks.

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellComplete, but waiting for the image from the Design team.
  • What is at risk? Nothing at present.
  • How can a new member help with? @cjross will reach out to them shortly to get this moved out.

Create a Style Guide + Brand Book for Marketing

Trello Link: https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing

Task Lead: @gidgey/@jayman

  • What is going well? @jayman was not present. @gidgey was tagged in a comment for an update, but it has not been replied to just yet.
  • What is at risk?  Not sure.
  • How can a new member help with? None!

Survey: How do you get your WP News?

Trello Link: https://trello.com/c/Vsxa4QF9/173-survey-how-do-you-get-your-wp-news

Task Lead: @gidgey

  • What is going well? Joshua Bray made the survey today and @gidgey approved it. @gidgey will write a 300-word blog. Success will be defined as, 100 replies to the survey.
  • What is at risk? Nothing at present!
  • What can someone new in Marketing help with? Publicizing when complete.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with
    • @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.

Case Study: Solving Local Issues with Multisite Qube Global

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Read more to see how they solved those issues with WordPress.

A WordPress Case Study, submitted by Moove Agency, a WordPress web design agency & WordPress company from London.

The Project

The Qube Global Software website required a full redesign and build to make it more accessible, interesting, and interactive. Its previous content management system (CMS) provider had stopped offering web-development services, which had a knock-on effect on the digital marketing initiatives planned.

Qube Global Software was looking to create a better experience for its audience, increase leads, strengthen its brand, and ultimately improve their search engine rankings. Moove Agency took this project on and used WordPress to meet the goals Qube was looking to accomplish.

The Challenge

This was a large project, with a pretty elaborate list of requirements which included being mobile responsive and SEO friendly by design. To ensure their marketing efforts could continue with minimal effort and frustration, Qube wanted a user-friendly system that allowed for user and role management as well. To keep track of marketing goals, the project needed a simpler way to track conversion and to incorporate modern tools for insight, alongside an easy way for sharing of posts on social media.

Why WordPress?

Based on their experience with the previous CMS, choosing a popular and well-supported CMS that could grow and do everything required was of utmost importance when Qube Global Software commissioned its new website.

The Obstacles

Moving from six to eight new websites could be a potential SEO disaster which Qube wanted to avoid. Moove Agency had a team of experienced developers who devised a detailed plan for implementation of thousands of redirects, speeding up the process with a set of custom-developed scripts.

A challenge with WordPress Multisite is that its default setting does not support an easy content workflow. The same page cannot be easily pushed to the other sites and then edited from one place.

The Solution

WordPress Multisite was used to create just one master WordPress theme which was then multiplied seven times for local sites around the world. Search engines are a key channel in Qube Global Software’s international digital marketing strategy, which is why regional sites needed to be managed effectively and locally. WordPress Multisite made for a fantastic low-cost yet scalable solution for this project. Some extra development by Moove Agency enabled the client to manage all of its content from the global site and then push it into the regional sites.

Qube Global Software also wanted freedom and flexibility in building and maintaining the websites. Using Page Builder, they could do it all themselves. Template building, pages with two-column text, white paper download widgets, calls to action, and so much more.

Also, the marketing team members needed to be able to create new landing pages themselves, without having to rely on a web designer. Using the WordPress plugin Gravity Forms, they can easily create custom forms anywhere on the website, easily. As enquiries are so important for business, this was an awesome feature made possible through using WordPress.

The Result

Whilst the regional websites were being built, several tools were implemented to make tracking and reporting easy. Google Analytics and conversion tracking were set up, as were AdWords conversion tracking, social share tracking, and other tools for monthly reporting.

Combining the data these tools offer makes for some pretty great results:

  • 37% increase in the number of enquiries
  • 175% increase in mobile goal completions
  • 56% increase in visitor numbers
  • 30% increase in organic visibility

And best of all: a fantastic ongoing relationship between Moove Agency and its client, Qube Global Software. WordPress, WordPress Multisite, and its available plugins made it possible to create several awesome sites from one master theme. Choosing these tools was key in a successful and sustainable project, enabling teams to easily maintain their own websites.

#multisite

Marketing Team Notes – June 20, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @cjross

Meeting attended by: @bridgetwillard@mcdwayne@maedahbatool, @harryjackson1221@cjross@dushanthi@RachelPage@vishalmukadam, @abhanonstopnews, @bseekins, @danieltj, @meher, @brenneradams, @Josh B, @tokyobiyori 

Needs Approval

Playbook for Running Small Form, Single Page Surveys

Trello Link: https://trello.com/c/wSm20Uwm/142-playbook-for-running-small-form-single-page-surveys

Task-Lead: @RachelPage

  • What is going well?  Todd has reviewed the document and it needs to be revised. Due to other work going on, this has kind of slipped through the cracks. I will be sure that Kyleigh and I review this over the next day or so to have it updated.
  • What is at risk? Not at this time.
  • What can someone new in Marketing help with?  Review and provide copy edit.

In Progress

Video Interviews on WP Marketing

Trello Linkhttps://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

  • What is going well? We have a programme of interviews at WordCamp Belfast starting this Friday and across the weekend, Waiting on the files from the interviews filmed at WordCamp London, and will report back when these are available and we can start further work on this.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? @brenneradams might be able to record interviews at WC Orange County if needed. Members from the WordPress Marketing team can make a video selfie and send it to wordcampbelfast@gmail.com and include a promo for the marketing team.

Creating a Social Media Plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnewsuk  Formerly: @DustinNay

  • What is going well? The whole document is being worked on at the very first Contributor event in Ireland/ Northern Ireland this Friday. We will be joining people onto Slack and promote the Marketing team.
  • What is at risk? We have questions into WordCamp Central for certain aspects as there are issues with how the WordCamp websites work with the different social media. There is also a new checklist on the WordCamp Central website.
  • What can someone new in Marketing help with? None!

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage

  • What is going well? The team has completed their testing with usertesting.com and has reviewed all the videos and are working to apply the information gained by updating the current Personas. This week, they are conducting live usability testing to validate information gathered. This will be conducted Thursday and Friday and hopefully applied to the Personas next week. @gidgey will assist in final editing.
  • What is at risk?  No risks at this time.
  • What can someone new in Marketing help with? None!

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins

  • What is going well? No updates this week.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Gutenberg “Hype Video” on WP Marketing

Trello Link: https://trello.com/c/6xMbMj55/130-gutenberg-hype-video

Task Lead: @miker, @cjross

  • What is going well?  I have received additional content from members of the marketing team that I will be able to edit this week for submission next week. Big thanks to @Machielle & @dushanthi
  • What is at risk? Nothing at present.
  • What can a new user help with?  At this time, we have enough content to move forward, so we’re good.

Create A Website: Copy on WP Marketing

Trello Link: https://trello.com/c/XWeHFJQG/133-create-a-website-copy

Task-Lead: @miker

  • What is going well? This card can be moved to stalled/backlog. The GC is considering different approaches for this page, and are waiting for a demo from a designer. This card may be scrapped or re-activated depending on the result of that.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

Task-Lead: @miker @bridgetwillard @joe9663 @jenblogs4u

  • What is going well? This copy has been accepted, and this has moved to design. The card moving to Await Approval.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

WordPress.TV Potential Marketing Videos

Trello Link: https://trello.com/c/N7me1xaT/145-wordpresstv-potential-marketing-videos

Task-Lead: @abhanonstopnews

  • What is going well? This area continues to grow, which is wonderful and a tribute to WP community. At WordCamp Belfast contributor event this Friday, we will be having a WordPress.TV and WordPress marketing team group, which will be working further on this card. We will also be promoting it across the weekend.
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

How to Get Help on WordPress Marketing?

Trello Link: https://trello.com/c/HSPTIU1j/147-how-to-get-help-for-wordpress

Task-Lead: @cjross

  • What is going wellThe submission has had the editorial reviews performed, I am editing this week.
  • What is at risk? Nothing at present.
  • How can a new member help with? This card is currently nearing completion, no assistance needed right this second.

Read and Format Survey Answers on WP Marketing

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers

Task-Lead: @harryjackson1221, @siobhanseija

  • What is going well? No current updates, @siobhanseija will update next week.
  • What is at risk? There is nothing at risk currently.
  • What can someone new in Marketing help with? None!

Notes: The following are the Case Studies currently being worked on, and could use some additional copy, and/or editorial suggestions.  There are currently 5 to work on in docs, so feel free to jump in wherever!

  • Human Made Case Study
    • https://trello.com/c/R9eBmyKw/161-human-made-case-study
    • Task-Lead: None currently
    • @mcdwayne – rounds of edits in, concern with the amount of Cloudary API discussion. The last thing we want is this making WP look weak and needing a third party tool to make up for its shortcomings. Take or leave what you want from my suggestions.
    • @harryjackson1221 – Ran through edits, and added just a few more. I agree with
    • @dwaynemcdaniel2 – we need to remove the Cloudinary stuff; also added a screenshot.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? This one is very close to wrapping up, but there are plenty more that new people can get involved with.
  • Menn-Neuralab Case Study
    • https://trello.com/c/5fc6FzWt/163-menn-neuralab-case-study
    • Task-lead: @brenneradams
    • What is going well? This one needs a few more eyes on it, it is close to being ready but could still use lots of love.
    • What is at risk? None!  
    • What can someone new in Marketing help with? There are already a few suggestions, but we need to reformat a paragraph or three to get it closer to needing an editorial pass.
  • Network Rail Case Study (To Do)
    • https://trello.com/c/Iwe9WmVY/162-network-rail-case-study
    • Task-lead: @siobhanseija
    • What is going well? Went through and added a bit more suggestions for the copy here, this one is ready for a preliminary editorial pass, though it could use some expansion for some of the sections.
    • What is at risk? Nothing!
    • What can someone new in Marketing help with? If you want to help organize some of the copy, this is a great place to get started to see how we are approaching the case studies.