Marketing Team Notes – October 31, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by: @gidgey, @mcdwayne, @miker, @harryjackson1221, @maedahbatool, @jenblogs4u, @westcounty.media, @goldsteinmedia, @coachbirgit, @Breann McDede, @Josh B, @abhanonstopnewsuk, @siobhanseija

Today in Marketing, we welcomed @coachbirgit, @Phil, @reimark, and @thomasmorus1478 from the German local marketing team. https://de.wordpress.org/team/

Celebrations

We celebrated a few wins today, including the following:

Polyglots Infographic Copy

Trello Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • @gidgey finished one of the 3 docs linked. As a team we discussed the next steps needed for the remaining 2 docs, to help others get started with the work needed.

Case Study – Land Trust Alliance

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

  • This case study was presented to the group as a way for newcomers to get involved easily. @harryjackson1221 advised the doc is laid out with the headings and submission, needing that to be converted to copy.

Proposal for Workflow of Local Marketing Teams

  • @coachbirgit brought up a proposal to have a low barrier for all local contributors in their native language but under the hood of the global project structure.
  • This was helpful to the group because some in Marketing were not aware of the http://dewp.slack.com/ instance, so it brought visibility to how some of the other local teams are operating.
  • @coachbirgit and @phil were both made Trello admins to help get this proposal up and running, and allow for the local team to have communication with the make.wordpress.org Marketing team.

Fundraising Policy for the Handbook

  • @miker created a draft policy on fundraising for the Marketing Team and moved the card to Needs Approval for inclusion in the handbook. Bridget approved it and moved it to the needs publishing column.

We finished the meeting with some WordCamp US Idea brainstorming for Contributor Day (CD).

  • @gidgey would like to see some more case studies submitted and worked on.
  • We also want to avoid items that cannot be completed during CD which will allow us to achieve some wins.
  • @mcdwayne proposed creating tweets about the work other teams are doing, and Instagram.
  • @harryjackson1221 proposed having some canned blurbs for social media sharing set up prior to the WordCamp.
  • @Jenblogs4u proposed finishing the polyglots infographic we have been working on.
  • @abhanonstopnewsuk asked if the needed steps could be added, as it is not clear what is needed still for the infographic project, and @jenblogs4u suggested breaking it up into bits that can be worked on one page at a time.
  • @abhanonstopnewsuk provided a suggestion for working on interviews with WordPressers for our blog.

Overall, it was a great meeting, and we look forward to speaking with you at the next. If you are interested, meet us in #marketing https://wordpress.slack.com/messages/C0GKJ7TFA.

Marketing Team Notes – October 24, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @abhanonstopnewsuk

Meeting attended by@mcdwayne, @siobhanseija, @abhanonstopnewsuk, @miker, @joelobo, @coachbirgit, @Breann McDede, @JoshB, @jenblogs4u, @westcounty.media

Celebrations

  • @mcdwayne published a “how to best use the Trello board” YouTube link and added it to the Marketing Trello board under ‘Getting Started’.
  • @miker highlighted the work of many contributors on Gutenberg messaging.
  • @coachbirgit – the German-speaking community has a relaunched marketing team.
  • @abhanonstopnewsuk – initial draft Twitter promotion mockups have been done for marketing team members at WordCamps and Contributor Events. These bring in the suggestions from a previous marketing meeting and provide a basis for the design team.
  • published a new case study. Thanks to @brenner22, @harryjackson1221, @mcdwayne, @gidgey and everyone else who fed into this. https://make.wordpress.org/marketing/2018/10/17/multilingual-site-consolidation-for-savvii-managed-hosting/
  • Suggestion to add a strapline about the marketing team to the end of published blogs or case studies and the WP.org names of those who have contributed to encourage new people to contribute to marketing and highlight the number of marketing contributors.
  • @joelobo & @abhanonstopnewsuk completed setting up a business website article and sent to @gidgey for onward publication. Great team effort.

Polygots Infographic Copy

Trello Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • Is someone able to take on this task as part of the marketing team or at a Contributor event?
  • It has had some work completed on it at an earlier Contributor event.
  • there are a number of attachments linked to the card which need text or rewriting.
  • Please add yourself to the card if you can work on this.

Social Media Poster Template for Contributor Events

Task Lead: @abhanonstopnewsuk

  • Lots of progress on this during the week, thanks.
  • Number of options looked at, using Canva, in keeping with previous meeting suggestion and to give more information to the design team.
  • Initial draft Twitter mockups created and circulated on the channel to try and capture what could be incorporated, check editing requirements and ease of adding images.
  • Very positive feedback and useful additions suggested on hashtags to include.
  • Discussion on how style guide colors and WordPress logos can be incorporated into templates for use on free versions of Canva or similar poster sites or if templates could be made available on the Google Drive and easily customized there. @zetaraffix and @abhanonstopnewsuk to consider at this in mid-November.
  • Thanks everyone. Brilliant progress.
  • Discussion: https://wordpress.slack.com/archives/C0GKJ7TFA/p1540243175000100

First Time Contributor Day – Here’s What You Need to Know

Trello Linkhttps://trello.com/c/CPcpxveZ/201-first-time-at-contributor-day-heres-what-you-need-to-know

Task Lead: @siobhanseija

@siobhanseija updated card:

  • Added an idea, goal, what it takes for the card to move to done and due date.
  • This week will be starting writing the copy.
  • Title changed from ‘First time at WordCamp’ to ‘First time at Contributor Day’ to overcome the initial problem with progressing work on this card. Potential follow-up on WordCamp.

Article – How to Create a Business Website on WordPress

Task Lead: @joelobo

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

  • This article by @joelobo and @abhanonstopnewsuk submitted for final approval and publication to @gidgey last week. Publication date to follow from @gidgey.
  • Meeting asked what social media and external channels were allowed to be used to promote this article and its follow up tutorial to non-WordPress familiar audiences. @mcdwayne highlighted previous use of members’ own Twitter, Instagram (which have had some particular successes) and encouraging marketing members on Slack to promote.

Tutorial – Develop a ‘How to Create a Business Website Tutorial on WordPress.org’

Task Lead: @joelobo

Trello Linkhttps://trello.com/c/UcoXXZjl/216-develop-a-how-to-create-a-wordpress-business-website-tutorial

  • Considered the target audience on Make WordPress Marketing and potential areas where it can be promoted through social media/ other WP teams (as above) to help with language and SEO considerations when writing the tutorial.
  • @abhanonstopnewsuk asked Training team for advice / input once scoped and again when published.
  • @mcdwayne highlighted the change to card’s background from the initial approach from the Consumer Growth Council. If Meta and GCG do a website redesign in the future, the tutorial could be published on there too.

Related and Separate Card

  • @miker suggested considered reaching out to the Hosting Community team. It deals with technical feedback and concerns from hosts but is a channel which marketing could potentially liaise with more. @miker would like to see us utilize it more as a good route to get information to hosts and raise awareness. Many hosts participate in that process (i.e. communicating feedback through that team), and most of them have marketing teams, and want content to provide to their customers, especially if its ‘generic’ (non-branded) tutorials they can share. He suggested exploring a formal way to establish a communication channel for hosts through the Hosting Community team. He has exchanged a few ideas on that during the course of this year with one of its team reps.

Workflow for the Local Marketing Teams

Question: @coachbirgit

  • WordCamp Cologne held a Contributor Day last weekend in Cologne which again had a marketing team.
  • @coachbirgit asked if it would be useful to open up another board in the Marketing Trello team which could be used for communication in the German-speaking team.
  • @jen4blogs asked if this could be done as a second intro section written in German (and other languages for additional teams). Could you set up cards in the existing board but write them in German? Reply from @coachbirgit: one board gets too confusing too quickly when several local teams in a board create cards together with the global team. Therefore my consideration to create the non-English cards in a separate board within the team. Similar to the local sites under wordpress.org
  • @coachbirgit requested an overview of what has been done so far and onboard the new members in the German-speaking team. Explained the difference compared to the global team.
  • 1. communication will be in German
  • 2. material needs to fit into the German market and requirements.
  • The German team blog https://de.wordpress.org/team/
  • @mcdwayne confirmed there was no rule set for this within marketing. Suggested Meta and @chanthaboune would need to be involved in how it could be structured.
  • @abhanonstopnewuk highlighted examples of contributors from Paris and Italy at a contributor event who used a web translator to translate the Trello card information which they wanted to work on. For WCLDN and WordCamp Brighton, the marketing video card had two prepared translations and sections set for those contributors whose first language was Spanish or Italian.
  • @mcdwayne suggested @coachbirgit wrote up a model and details of how marketing could best help.

WordPress Marketing Videos Blog

Trello Linkhttps://trello.com/c/SfyyqIOZ/208-wp-marketing-videos-blog-list

Task Lead: @abhanonstopnewsuk

  • This week’s focus has been on updating a large number of video suggestions that have come in during the last few weeks on the main Google sheet so that they can be available for contributor events this and next weekend.
  • Queries in with the wptv team about how to add tags to the videos which we will be featuring in blogs. Tag examples: marketing, interview. No one was available to join the wptv meeting last week to progress this, will try to attend this week or the following. Anyone else able to attend, please do so.

Subtitling Card (linked to the above)

Trello Linkhttps://trello.com/c/qUKmTezd/205-subtitling-of-reviewed-marketing-video-resource-on-wordpresstv

  • New People: lots of videos available to look at from a marketing perspective and/or to subtitle.
  • Instructions for how to look at the videos are at the top of the Google sheet attached to the card.
  • @siobhanseija has added a link to the excellent tips on subtitling which make the process much easier to do. Videos have to be published on wptv to use this subtitling feature.

Download Page Survey

Trello Linkhttps://trello.com/c/qvQHL6xG/39-download-page-survey

Task Lead: @miker

  • This may be complete with https://meta.trac.wordpress.org/changeset/7756. Awaiting clarification on if the poll has run or is ready to run.
  • @miker suggested waiting until next week before moving this card to done to be able to confirm completion and view data at a later date
  • @miker would like to keep visibility on it to better understand the process. Next time we need to work with a poll, we will have a much clearer starting point and a clearer roadmap on what to communicate.
  • Update from @chanthaboune: it is running through beta now and sufficient responses were received within 10 minutes of going live as most people were there to download WordPress.


 


Marketing Team Notes – October 17, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @abhanonstopnewsuk

Meeting attended by@mcdwayne, @gidgey, @harryjackson1221, @breann mcdede, @siobhanseija, @joshb, @maedahbatool

This week’s meeting started with a welcome from @mcdwayne.

Celebration (2018/10/17)

  • Updated the Jargon Glossary thanks to a contribution from @g.allegretta.
  • Welcoming @breann mcdede who has also attended the first WordCamp in Vancouver.
  • User testing on setting up a business website blog card been successful and added to blog for @gidgey for final approval. Well done to everyone involved on this card: @joelobo, @abhanonstopnewsuk, @mcdwayne, @harryjackson1221

Trello (2018/10/17)

Social media card (2018/10/17)

  • Version with final questions to check for @gidgey.
  • New Facebook rules coming out on how pages can post which will affect WordCamps. This will need to be added post-publication.

Guide/ Article: How to create a business website (2018/10/17)

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

  • Article by @joelobo and @abhanonstopnewsuk. This has been tested by potential users and tweaks to some of the description language are being made. @joelobo has added in some text on email from previous feedback. @mcdwayne has checked the new order and given advice on some of the technical aspects. Screenshot pictures bring finalised. Thanks everyone!
  • This is scheduled to be with @gidgey for final check before Friday and then onward publication!
  • Some of the feedback from the user testing will be useful for the follow up tutorials and some of the work in the area of end user persona. @joelobo is working on the scoping of the tutorial.

Savii Case Study (2018/10/17)

Trello Link: https://trello.com/c/EAejEGtB/204-savvii-case-study-radish-concepts 

  • This is with @gidgey who is actioning it.

First Time at WordCamp – Here’s What You Need to Know (2018/10/17)

Trello Linkhttps://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

  • Task lead: @siobhancunningham will scope what the card/ blog will cover. The project was suggested at WC024. @abhanonstopnewsuk suggested it as a blog for @breann mcdede’s input. Breann to look into it. Anyone else who has suggestions can input too, for example, experience at your first WordCamp or contributor day, new ways to help new people access both.

Submission Form and Blog for WordPressers and Pets Campaign (2018/10/17)

Trello Linkhttps://trello.com/c/V3pXrtYd/211-submission-form-and-blog-for-wordpressers-and-pets-campaign

  • More work on this was done to develop information needed for the form and the blog.

Marketing Videos Blog and List (2018/10/17)

Trello Linkhttps://trello.com/c/SfyyqIOZ/208-wp-marketing-videos-blog-list

  • Task lead: @abhanonstopnewsuk
  • One blog ready and another finishing to start a series of published blogs highlighting videos on WP TV useful for marketing WP or highlighting the community. New cards will be set up for each blog.
  • We will maintain and continue to update the list of videos on the Google sheet. A number of WordCamps are highlighting it to encourage WordPress people to add to it or for it to be used as a task in a Contribution event.
  • Thanks to Phil Jenner who has contributed by suggesting 12 videos on WP TV.

New People: 

  • All welcome to add to this curated list. Instructions are at the top of the Google sheet or contact @abhanonstopnewsuk or @siobhanseija if you need some assistance.
  • There is a priority list for videos to be subtitled. This can be done easily. Please notes on the sheet or ask for tips to @abhanonstopnewsuk or @siobhanseija on the Marketing Slack channel.

Polyglots Infographic Copy (2018/10/17)

Trello Linkhttps://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics 

  • This needs contributions following work on it at WC024. @gidgey to follow up.

Statistics on usage of Marketing team’s blog (2018/10/17)

  • These were shared by @gidgey.

New Business

Trello Card for WCUS Contribution Day WordCamp (2018/10/17)

  • This will be set up for ideas for the marketing table.

Blog on Tips for Those Thinking of Setting Up A WordCamp (2018/10/17)

  • Suggestion from Phil Jenner, who is working on the curating marketing video cards. He suggested a blog with tips for those thinking of setting up a WordCamp. @mcdwayne to look at it being added to the wish list.

Marketing Team Workflow Reminders: Overarching Goals & Trello Cards

Thanks for all of your hard work, Marketing Team. We’ve grown tremendously since I joined the team at WCUS in 2016 and became a team rep in 2017. I’m proud that we are now 8 in all to help with timezones and guiding how you can contribute to the Marketing Team.

Please understand our mission. We reiterate it every week. Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. Every Trello card should reinforce this goal in some way.

We are very successful writing copy, creating video, and producing case studies. 

We’ve done an awful lot of things as a team and we love our  “done” column in Trello! Each card should have a clearly defined “done = this.” 

For now, our “done” is one of three things:

  • Publish on Marketing Blog.
  • Upload to WordPress.tv.
  • Hand off Google Doc to another team.

If you feel your card lies outside of these parameters, we may approve it. However, as our team grows, it’s important to keep the mission. There are over 15 Make WordPress Teams now and we’re proud of the way we fit in and thrive in the ecosystem.

Who can join?

Anyone is free to join the Marketing Team in Slack and Trello. You may work as much as you like and as frequently or infrequently as you like. 

Using Trello – Workflow Notes from Dwayne

Dwayne is showing in this screencast how we use Trello. This information is also in our handbook.

It’s been an incredible journey the last two years and we have accomplished a lot. Please refer to our handbook on how to get involved.

Thank you.

Multilingual Site Consolidation for Savvii Managed Hosting

Radish Concepts was tasked with building a multilingual site to consolidate three sites into one for their client, Savvii Managed WordPress Hosting.

The Project:

Radish Concepts was tasked with building a multilingual site to consolidate three sites into one for their client, Savvii Managed WordPress Hosting. The main goals of the new website were first to increase (micro) conversions, then to reduce the time required to manage content and across multiple sites and finally to improve the creative options for multiple landing pages.

“Our old website slowed our marketing team down instead of enabling them. That is why we needed more creative options to easily build and tweak landing pages.” – Gijs Hovens, Marketing Manager at Savvii Managed WordPress Hosting.

The Challenge

The three sites were each originally created for a different language; therefore, multilingual capability was the primary challenge. Next there was a mission critical integration with inbound marketing platform HubSpot in order to truly enable the internal marketing team.  

The new solution needed to give their staff the ability to build creative landing pages on the fly without the need for a web developer. The timeline was also a challenge with a deadline of 90 days for the whole project. Finally, a major requirement was to allow Savvii the ability to maintain total creative control and avoid vendor lock-in.

Why WordPress?

The first driving factor for picking a platform was that the Savvii already had tremendous in-depth knowledge about hosting and familiarity in general with WordPress. Both Savvii and Radish Concepts agreed there were plenty of professional-grade plugins available to tackle the requirements of multiple languages and building landing pages in an easy manner. In addition to this, the creative control required an open source solution. It became quickly obvious that WordPress was the best choice.  

The Obstacles

Since increasing conversions was one of the main goals, a lot of time had to be invested in interviewing Savvii employees, clients, and prospects to distil personas, the main USP’s, and blocking factors. New photography was also needed since the design of the new website would be more light and open. These things required loads of time since appointments with so many people had to be managed.

The Solution

Radish Concepts decided on using a WordPress multisite in combination with MultilingualPress Pro and Advanced Custom Fields as a foundation for the website. MultilingualPress Pro takes care of managing content in different languages, with the different languages accessible through a subdirectory system (i.e. savvii.com/nl/, savvii.com/de/). Radish decided on Multilingual Press Pro since both teams agreed that it met their lightweight and multilingual speed solution needs on WordPress.

Advanced Custom Fields was used to create building blocks to help speed up the creation of new pages. These custom fields included modules like; content blocks, form blocks, call-to-action blocks, customer testimonial blocks, and many more.

A connection with POEditor was created to make the translation of strings in the theme itself easier. Savvii was already using POEditor to translate their control panel, so no new software was needed.

The Results

New landing page creation time went from multiple hours of development to a mere 15 minutes using the blocks, saving on both out-of-pocket expenses, and time for Savvii’s marketing staff.

Not only were they able to ensure rankings remained stable, early data also shows that the conversion rate on trial requests increased by 15%. Starting with a simple set of goals and discovering challenges in a project that required a quick turn around, Radish Concepts was able to leverage WordPress to help Savvii Managed WordPress Hosting achieve the site they wanted. Now, through a single central site, their marketing team is empowered to address multilingual users much faster and have far greater control over their web properties. Today the team spends far less time managing their technology and can better spend that time increasing conversions to grow their business.  

#case-studies

Marketing Team Notes – October 10, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @harryjackson1221

Meeting attended by@mcdwayne, @harryjackson1221@maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle, @westcounty.media, @chanthaboune, @gidgey

First, we discussed the new format our meetings will use, to ensure we are spending less time on going through cards, and more time assisting with onboarding and the work done in the last week.

Celebrations

Updates

@harryjackson1221 provided some updates for the Trello card: Read and Format Case Studies (from Survey Answers)

  • We have a few Case Studies that can use some love. There is a case study in progress and a few over in the To Do column. These are making decent progress. There are also a few that need more info, such as the Studio Z, Pragmatic Web and 34sp.com cards in To Do.

In Progress

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: @brenneradams

  • This case study has quite a bit of content and is at about 90%, but could use some more tidying up if anyone wants to hop in and help; The next milestone will be passing off to @gidgey and @mcdwayne for peer review and an editorial pass. I have added a checklist to the card to help keep track of this.
  • We are working to finalize the second round of edits, to pass off to @gidgey and @mcdwayne for a final pass.

To Do

Case Study for Land Trust Alliance by 2 Dogs Media

Trello Linkhttps://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media

Task Lead: NO ONE! YET!

This is an opportunity for someone :new: to own a task; The milestones will be outlined in a checklist on the card. We need to review the submission, write copy to fit the outline on the doc based on the submission and make some content suggestions. We may need to reach out to the party that submitted to get additional content, I can do that if need be. The second milestone will be a peer review/editorial pass. The third milestone is the second round of edits, then finalize it to move over for a final pass by @gidgey/@mcdwayne. A screenshot, publishing on the marketing blog and submission to the WordPress.org showcase are the final milestones.

Write a “How to create a WordPress business website” guide

Trello Linkhttps://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide

Task Lead: @joelobo provided an update for the card

  • Joe asked for assistance to read through the draft, @mcdwayne and @gidgey are going to take a pass this coming week

Create A Blog: Copy & Wireframe

Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe

  • @chanthaboune dropped by to let us know this page is ready to publish.

Create a Promotion Plan for Gutenberg

Trello Linkhttps://trello.com/c/kHoiFkBx/5-create-a-promotion-plan-for-gutenberg

  • There was a discussion of writing a post to help promote Gutenberg.

Global Ad Campaign Utilizing Professionally Produced WordPress Commercials

Trello Linkhttps://trello.com/c/BwvAbIfS/167-global-ad-campaign-utilizing-professionally-produced-wordpress-commercials

  • @westcounty.media had some questions about getting a card get moved from “Wishlist” to “To-Do”.
  • The discussion came down to creating a new card and having a video created to help promote WordPress as a whole.

Download Page Survey on WP Marketing

Task Lead: @miker

Trello Link: https://trello.com/c/qvQHL6xG/39-download-page-survey

General Announcement

Here in #marketing, we are going to be changing how we define “Objectives” on trello cards moving ahead. If you want to create and work on a new card, that is awesome, or you can take a old card from Wishlist or the Backlog and revive it.

To have a card on the Trello board, the following objectives must first be met:

  • The card will need a task lead who will report on the status and make sure we are getting the thing done.
  • An Objective that spells out why we are doing the task.
  • A “Done = X” statement that shows what the final deliverable will be (like Published blog post” or “PDF delivered to group y” – There should also be a checklist associated with the milestones to reach that point.
  • A timeline that makes sense if you had to do the whole card yourself.  Nothing wrong with a longer timeline or a shorter one, just should make sense for the card objective and done statement.


Marketing Team Notes – October 3, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @abhanonstopnews

Meeting attended by@mcdwayne, @harryjackson1221, @maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle, @westcounty.media

Needs Approval

Core Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — This is ready to go on the Make WordPress Marketing blog. Core Privacy to distribute it. More items likely to come on privacy in the future. Request to @gidgey to publish this week.
  • What is at risk? None!
    What can someone new in Marketing help with? None!

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? This is basically done. @mcdwayne and @gidgey to work through the update process. Need to access the old document and update these definitions and make a new PDF from it. Bridget has edit access.  
  • What is at risk? None!
    What can someone new in Marketing help with? None

In Progress

Polyglots Infographic Copy (3 infographics) 

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? No update this week on wording. Update from @zetaraffix: no deadline on this card, contact her when wording ready and she will complete the infographics for publication and use.
  • What is at risk? None!
  • What can someone new in Marketing help with? Work with others on this card to complete the wording.

Write a “How to create a WordPress business website” on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task Lead: @joelobo

  • What is going well? Update — This is no longer a tutorial. @joelobo and @abhanonstopnewsuk have been working on this via video conferencing. The structure has been revised to help match potential readers’ journey as they consider/build their site. All comments have been discussed and text revised. Two questions remain first on links used and the external linking policy and second one section update. Requested view from @mcdwayne at the meeting. Once resolved, this will be sent to @gidgey for final approval and publication.
  • What is at risk? None!
  • What can someone new in Marketing help with? This task is almost complete. There will be opportunities to help with the related task of creating a tutorial.

Video interviews with WordPressers (Overarching card)

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk. Note: this is an overview task which will be split into sub-tasks for videos as editors are available.

  • What is going well? Video unedited files made at WCLDN are nowhere to start editing. The first batch of part edited interview files from WCBELFAST arrived. Thanks to Dan Maby and Mark Smallman.
  • What is at risk? None!
  • What can someone new in Marketing help go? Please contact task lead to be involved with editing, subtitling, blogs. Opportunities linked to this card include:
  • helping with video edits (needs to be experienced at video editing)
  • adding captions, branding to video files
  • subtitling
  • identifying video follow-ups
  • working on linked short blogs
  • involved in video interviews (journalists in the team)

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? Last read and checks are going ahead. Then to @gidgey for final re-read. All comments by @gidgey and others resolved. Waiting for information on how pictures are to be set. This document will need to be updated as there will be changes in social media platforms and the functionality which WordCamp websites and MeetUp.com can support. Sub cards will be set up for future phases. Waiting to discuss how updates need to be processed for the blog site to write into the Trello card sub-cards. The appendix providing examples – what are we able to do on layout/use of photos to make this appendix usable? This appendix will be set up as a sub card with update phases as examples continue to come in from the WordPress community.
  • What is at risk? Waiting for information on images and updates.
  • What can someone new in Marketing help with? Assisting with editing and uploading pictures with relevant accessibility information. The social media document and its appendix contain lots of pictures and links which will need to be added to the media library together with accessibility information.

Curated list of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task Lead: @abhanonstopnewsuk

  • What is going well? WordPressers continue to participate in this card. We are waiting for information on how to display key columns from this project on the Make WordPress Marketing blog. Queries raised at the last few meetings to see if this could be done in a similar way to the jargon glossary, and if so, the next steps.
  • What is at risk? None!
  • What can someone new in Marketing help with? Listening to suggested videos from a marketing WordPress perspective. More details on the card.

Subtitling of reviewed Marketing video resource on WordPress.TV (Sub-Card)

Trello Link: https://trello.com/c/qUKmTezd/205-subtitling-of-reviewed-marketing-video-resource-on-wordpresstv

  • What is going well? The edited, submitted video has been published on WordPress.TV very quickly. @siobhanseija will add subtitles. Background sound quality is high, this may be relooked at in the future when items are extracted to use in a compilation video. Tags to be reviewed and added as necessary including ‘interviews’. @abhanonstopnewsuk to discuss potential use with WCEU community team and to then discuss further with @siobhanseija potential of retargeted blogs highlighting the video on Make WordPress Marketing and WCEU.
  • What is at risk? Needs to be complete by launch of WCEU 2019 contributor day tickets to maximize awareness and encouragement of new people to sign-up to contributor events.
  • What can someone new in Marketing help with? Add to blogs.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? Have we heard from community-events team on slack for progress on this card? Queries have been submitted to track by @westcounty.media. Additional people: @Machielle to join this card and add help raise the queries during community-events working hours and/or during its official meeting.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? This card is almost complete. The completed video had been uploaded to WP TV and has been published. See sub-card on subtitling for update.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPressers & their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

  • What is going well? Work continues on various aspects of this campaign. In terms of marketing team current tasks, @harryjackson is working on a form for WordPressers to be able to submit their pets pictures. The first blog has been drafted to go with the release of this form.
  • What is at risk? None!
  • What can someone new in Marketing help with? We will need volunteers to help process pictures.

First Time at WordCamp? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey. @abhanonstopnewsuk and @siobhanseija to help take this forward. Please do join us. We would welcome and support anyone wanting to lead this card. Update from @abhanonstopnewsuk

  • What is going well? Had a couple of suggestions in and encouraging those who have made them think about writing this blog or working on it.
    Discussing with some WordCamps if they have anyone they would suggest to write or be quoted in this as there has been a number of good first-time visitor to WordCamp blogs recently.
  • What is at risk? None!
  • What can someone new in Marketing help with? Can someone help us write the blog?

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? Looking for a task lead. Can anyone lead it then post an update.

I Make WordPress Marketing – Campaign Materials

Trello: https://trello.com/c/Kx53SCic/206-i-make-wordpress-marketing-campaign-materials

  • What is going well? @harryjackson1221 has added image files of ‘I Make WordPress marketing’.
  • What is at risk?  N/A
  • What can someone new in Marketing help with? Help create posters and promotional cards for Twitter which others can use as templates on Contribution Events. Initial priorities are to have these ready for WCUS and WCEU.

New items

Download Page Survey on WP Marketing

Task Lead: @miker

Trello Link: https://trello.com/c/qvQHL6xG/39-download-page-survey

  • What is going well? Recently the funnel was changed for downloading WordPress. The link was changed to ‘Get WordPress’. We would like to look at how people are using this page and how effective they are at accomplishing their goals from it. This will be done via a survey on WordPress.org, which we will have ownership of.
  • What is at risk?  N/A
  • What can someone new in Marketing help with? Contact @miker if you are interested in taking ownership of a survey for the download page. This will include writing questions etc. @miker is available to help with question ideas. @abhanonstopnewsuk available to help anyone get started on this card.

Contributor Events Update 

WordCamp Manchester

@abhanonstopnewsuk replied to a message from WordCamp Manchester (UK) on the org channel about its Contribution Day on 28 Oct 2018:

  • Suggested they include Marketing as one of their sessions.
  • Encouraged with some marketing task examples as we have done for a number of places.
  • Asked to let us know what support they need and what times they will be running a session so that anyone available from the marketing team can be online too.
  • Will update the marketing team with any further news.

b). @abhanonstopnewsuk is working on a sheet to capture more Contribution Events linked to WordCamps. There is no central list. This is focused on European ones for WCEU comms task. The shared sheet will be able to be added to by others in the team. This will also help with the Contribution Event task in marketing.

UPDATE: there is some work being done on trying to encourage WordCamps to register any Contribution events within their programme. New form announced in July 2018. More information requested to see how the marketing team could use this to support events.

c). @gidgey creating a PDF of the Onboarding document for WordCamp Utrecht. @siobhanseija translated the document into Dutch.

Discussion on use of Trello for Managing and Mapping Campaigns, Tasks and Completions

Possible routes:

  • Break of cards to use as overarching card with sub cards. This may allow the overarching card to remain on an overview board and sub cards to move through a cycle to completion. Link cards in Trello.
  • Meeting updates potential discussions:
  • Ideas include:
  • i) a task lead wrap up per week with clear definitions of “What done means for my tasks and where I am in my process on each. Might be more efficient than running through the cards as we do and give us more time to ask new people to help and clearer on what we are doing.
  • ii) each task lead added to the notes before each meeting and added a symbol to mark if it was useful (need more support, opportunities for others etc) or positive (celebration, a major milestone achieved etc) to have their card discussed at the meeting.

We can then look at those cards and any that are in danger of falling and need extra assistance, as well as having opportunities for creative input where needed on existing cards or new ideas.

This may make it easier for new people to get involved and keep up, and avoid updating the Google document, Trello and the slack with almost the same material.

Marketing Team Notes – September 19, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp:  https://wordpress.slack.com/archives/C0GKJ7TFA/p1537368940000100

 

Today’s notes taken by:  

Meeting attended by:  gidgey, mcdwayne   harryjackson1221, miker, Siobhanseija, Yashwardhan Rana, Abhanonstopnewsuk, Josh B, Yvettesonneveld, Meher, westcounty.media

 

Published

 

https://make.wordpress.org/marketing/2018/09/20/slide-deck-for-meetups-contribute-to-wordpress/

 

In Progress

Polyglots Infographic Copy (3 infographics) (9/19/18)

Trello: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task-lead: @gidgey

 

  • What is going well?  
  • What is at risk?  
  • What can someone new in Marketing help with?

 

 

Write a “How to create a WordPress business website” tutorial on WP Marketing (9/19/18)

Trello: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task-lead: @joelobo

 

  • What is going well?  Please see update from last week. Work will resume on this card at the end of next week.
  • What is at risk?
  • What can someone new in Marketing help with?  

     

 

Video interviews with WordPressers (9/19/18)

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task-Lead: @abhanonstopnewsuk

 

  • What is going well?  

 

  1. i) Interviews at WCLDN
    We now have the interview files from WordCamp London. Is there a Marketing Team logo we can use in addition to the WCLDN, WPLDN logos that will appear on these videos?

They are on  secure folder and the only copy. Please DM me if you are able to work on editing, subtitling these files.

  1. ii) Interviews done at WCBELFAST
    Mark S is continuing to work on these and is carrying out the basic edit due to recording issues from the kit used. When this has been completed, we will be able to work on the final editing, subtitling of these files etc.
    A Marketing logo, if available, would also be helpful for this.

 

  • What is at risk? N/A
  • What can someone new in Marketing help with?  As above, anyone able to assist existing volunteers. We need experienced video editors and those able to subtitle.

 

 

Creating a social media plan for WordCamps (9/19/18)

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task-Lead: @abhanonstopnews Formerly: @DustinNay

 

  • What is going well?  We have received another batch of [ABHA UPDATING]
  • What is at risk?

 

  • What can someone new in Marketing help with?  

 

End-User Persona Doc on WP Marketing  (9/19/18)

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage / @gidgey

 

Dwayne: MOVED THIS CARD TO BACKLOG

 

 

  • What is going well?  As I last updated, there have been some edits made to the document and some conversation regarding the blog. However, due to a product launch at work I have been unable to dedicate any time to this right now.
  • What is at risk?  Nothing is at risk, but because of my busy schedule I am not sure how much time I can dedicate to this right now.
  • What can someone new in Marketing help with? Completing document edits and writing the first draft of the blog post.
    [SEE UPDATE]

 

 

Curated list of marketing videos on WordPress.TV  (9/19/18)

Trello: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task-lead: @abhanonstopnewsuk

 

  • What is going well?  [ABHA COPYING OVER UPDATE]
  • What is at risk?

 

  • What can someone new in Marketing help with?  

 

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page  (9/19/18)

https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

 

  • What is going well?  
  • What is at risk?  
  • What can someone new in Marketing help with?

 

 

Contributor interviews WCEU18 (9/19/18)

Trello: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task-lead: @Dushanthipiek1
Siobhanseija: spoke to Dushanthi about this today as she probably won’t be in for another couple of weeks

 

Abhanonstopnewsuk: I was trying to get hold of a logo for her too. I will cover this on one of the other cards.

 

siobhanseija : The video is finished, thanks to some hard work by @Yashwardhan Rana (thank you!). All that’s left is subtitling. We’ve submitted the video to WordPress.tv and are waiting for it to be accepted. Once that happens, I’ll add the subtitles

 

Siobhanseija: Sorry @abhanonstopnewsuk, it needs to be online to add subtitles through Amara so we thought we could go ahead and submit it. If I need to send WP.tv a message that it still needs a logo, let me know. I didn’t know about that, was just trying to move this forward :slightly_smiling_face:

 

Abhanonstopnewsuk: We had hoped to add a WordPress marketing logo to this video. Is there one we can use? [Update – there is not a logo, but there is a ‘brand name’ and a web link we could use.]
@siobhanseija once it is subtitled, we can add some tags based on some work that has been done on this. It is going to be really great. Well done @dushanthi and @Yashwardhan Rana

 

Siobhanseija: Amara.org makes it super easy to add subtitles, but it needs an online link of the video for that. When submitting it there’s no place to add tags so I guess that’s something we can do afterwards anyway?

 

 

  • What is going well?  
  • What is at risk?  
  • What can someone new in Marketing help with?

 

 

Core Privacy Copy for Privacy by Design  (9/19/18)

Trello: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task lead: @miker

 

 

 

WordPressers & their pets campaign  (9/19/18)

Trello: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task-lead: @abhanonstopnews

 

  • What is going well?  @harryjackson1221: wppets.org and woofpress.org have been set up, and work has began on this project. We also have wpcats.org and wpdogs.org – looking forward to seeing everyone’s pets!
    [ABHA COPYING OVER UPDATES]
  • What is at risk?

 

  • What can someone new in Marketing help with?

 

First Time at WordCamp? Here’s What You Need to Know.  (9/19/18)

Trello: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task-lead: @abhanonstopnewsuk and @siobhanseija to help take this forward. Please do join us. Update from Abha:

 

  • What is going well?  From an initial review of materials out there to use at the end of this article and to pick out highlights within it, I have found that some of the bigger WordCamps are doing considerable work on supporting/ welcoming first time WordCampers and first time Contributors. To help capture some of the amazing initiatives and marketing  to this audience segment, I have drafted messages to go out on Slack and Twitter to encourage organisers and those new to add to a shared sheet with their examples, upload images of their campaigns (some of which may be added to the social media appendix document). This will also have a practical aspect of helping any organisers currently looking at this area and promoting how the Make WordPress marketing team is supporting and how they can help.
  • What is at risk/ to be aware of? Nothing at risk. Need to make sure we do not use any campaigns a WordCamp tells us about which it has not launched yet to avoid affecting the impact of their planned communications.

 

  • What can someone new in Marketing help with?  Assistance with the Google sheet and collection of images, which could also be used for the social media appendix document.

 

Review Edits for Jargon Glossary (9/19/18)

Trello: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task-lead: @mcdwayne

 

 

Read and Format Case Studies (from Survey Responses) (9/19/18)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task-Lead: task-lead: @harryjackson1221 @siobhanseija @brenner22

 

 

 

Savii Case Study – Radish Concepts  (9/19/18)

Trello: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task-lead: This is a perfect spot for a newcomer that wants to contribute

 

  • What is going well? @harryjackson1221: Ran through and made some content suggetions; @brenneradams: wrapped it up last week and @harryjackson1221 will look in the coming week, moving to needs approval for final editorial next week.

 

 

Slide Deck for Meetups: Contribute To WordPress

Contributing to the WordPress Project is a rewarding way to give back to the Community.Contributing to the WordPress Project is a rewarding way to give back to the Community.

This Slide Deck (PDF) was created so that any Meetup can easily present ways to participate in Make WordPress.

Use it for your WordPress or Open Source Meetup, company’s Lunch and Learn about Five for the Future, or even at a WordCamp.

Open Source for the Win!

Here are the Files

*Last updated 9/28/18. I know, GitHub. But we’re marketers.

Contribute to WordPress – Slide Deck (Google Slides Version)

Contribute to WordPress – Slide Deck (PPTX Version)

Contribute to WordPress – Slide Deck (PDF Version)

 

#contribute

Marketing Team Notes – September 12, 2018

Marketing Team Vision

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)

Getting Involved

Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.

Today’s Meeting

Slack Timestamp

Today’s notes taken by: @maedahbatool

Meeting attended by@maedahbatool, @mcdwayne, @abhanonstopnews, @harryjackson1221@siobhanseija, @brenneradams, @miker, @yvettesonneveld, @westcounty.media

To Be Published

Differences Between WP.com and WP.org Better

Trello Link: https://trello.com/c/4cXuaTeB/79-differences-between-wpcom-and-wporg-better

Task Lead: @bseekins/@gidgey

  • What is going well? Design team has asked us to put it on their Trello. Bridget did that and is waiting. It’s my recommendation that we publish without the image and add it later. 
  • What is at risk? Nothing at present.
  • What can someone new in Marketing help with? None!

In Progress

Polyglots Infographic Copy (3 infographics) (9/5/18)

Trello Link: https://trello.com/c/cTnKhdtE/196-polyglots-infographic-copy-3-infographics

Task Lead: @gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Write a “How to create a WordPress business website” tutorial on WP Marketing

Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-tutorial

Task Lead: @joelobo

  • What is going well? Update from @abhanonstopnewsuk: Work will resume on this in 8-10 days when @joelobo is available for working on this again. Thanks to @harryjackson1221 for further work on queries raised. More to be added on ease of use of WP and opportunity for non-coders. A conference call is to be set for those working on this card in two weeks time and to review the in-depth tutorial options.
  • What is at risk? None!
  • What can someone new in Marketing help with? Signposting of useful tutorials on WP which could be used to help split and scope this task into two: a blog and a tutorial.

Video interviews with WordPressers

Trello Link: https://trello.com/c/ke8Uq4jV/166-video-interviews

Task Lead: @abhanonstopnewsuk

  • What is going well? We are looking at how we can create and test a system for gaining more interviews. Anyone from the WP community who has video editing, filming, journalistic background welcome to join. Awaiting files from interviews done at WCLDN. Then we will need assistance with subtitling etc.
  • What is at risk? Time sensitivity with some of the files.
  • What can someone new in Marketing help with? As above. Additional subtitling available from first edit files.

Creating a social media plan for WordCamps

Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps

Task Lead: @abhanonstopnews Formerly: @DustinNay

  • What is going well? WP Marketing represented at Scotland’s first contributor day in Glasgow on Sat 8th Sept 2018 led by @abhanonstopnewsuk and @carmemias. Through the promotion of the event and this task, contributors from other places and countries joined virtually during the event’s period to either support, assist or participate in tasks. Online chat, special Google documents, and a drop-in hangout were used to enable participation from those were not able to travel to Glasgow. Some good examples suggested for use in the appendices: @dwaynemcdaniel2 thanked all those involved in leading, designing the marketing aspects and contributing. Highlighted the need to celebrate these kinds of successes. Three issues highlighted of using SM at Word Camps and will be considered for how they can be positively incorporated into the document to help other WordCamps.
  • What is at risk? None!
  • What can someone new in Marketing help with? Tasks available on this card for new team members, those interested in social media or photo editing. Tasks include more assistance to review suggestions for the appendices and to edit picture illustrations. Design advise requested to set a picture size for consistency and best usage on Make WordPress. @siobhancunningham to help with photo editing and invited others to do so.

End-User Persona Doc on WP Marketing

Trello Link: https://trello.com/c/xOu9de8h/75-end-user-persona-doc

Task Lead: @RachelPage/@gidgey

  • What is going well? No updates this week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Curated list of marketing videos on WordPress.TV

Trello Link: https://trello.com/c/N7me1xaT/145-marketing-videos-resource-on-wordpresstv

Task Lead: @abhanonstopnewsuk

  • What is going well? This task was the focus for Scotland’s first WP contributor day, held in Glasgow on 8 Sept 2018. Contributions came from those attending in person and those who were connected online to assist, support or participate in the contribution virtually. Sub-task: subtitling was made into a subtask of this card and will be led by @abhanonstopnewsuk and @siobhan.
    https://trello.com/c/N7me1xaT/145-marketing-video-resource-on-wordpresstv, Please refer to Trello cards for updates on the overview and sub-task.
  • What is at risk? None!
  • What can someone new in Marketing help with? Plenty of opportunities for one-off contributions, ongoing contributing or use at contributor events. Refer to Trello cards.

Links to Meetups, WordCamps & Contributor Day Resources on https://make.wordpress.org page

Trello Link: https://trello.com/c/IRCgZU8N/189-links-to-meetups-wordcamps-contributor-day-resources-on-https-makewordpressorg-page

Task Lead: @westcounty.media

  • What is going well? @westcounty.media — Still waiting on a reply from #community-events on this. I would love to see this happen.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Contributor Interviews WCEU18

Trello Link: https://trello.com/c/f0oPWl4K/190-contributor-interviews-wceu18

Task Lead: @Dushanthipiek1

  • What is going well? @siobhanseija — Dushanthi will be out for another few weeks due to some personal circumstances. I’ll check in with her to see if there’s any progress and update the card accordingly.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Core Privacy Copy for Privacy by Design

Trello Link: https://trello.com/c/Vbj3Xi2d/180-core-privacy-copy-for-privacy-by-design

Task Lead: @miker

  • What is going well? @miker — This one is going well. I did the first draft last week and got a round of comments from Heather. I’m working through those today. I already gave my update to that team. I expect to have a version for approval next week.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

WordPressers & their Pets Campaign

Trello Link: https://trello.com/c/JOcwFWxP/200-wordpressers-their-pets-campaign

Task Lead: @abhanonstopnews

  • What is going well? Update from 12 Sept 2018 WP marketing meeting: This is a campaign wider than the Marketing team and led by WCBELFAST and number of WordPressers from different teams and countries. Two new additions to the campaign team last week and helping move the domains, hosting, web development and forms side forward. Thank you to @harryjackson1221 and @westcounty.media. Thank you to all those who have offered sponsorship: the team will be coming back to you. During the contributor event slot at Glasgow and the simultaneous virtual session, contributions were made to some different campaign strands. This includes ideas of content promotions and format for a form to capture submissions on dog and cat support rescue charities using WP. Is anyone able to assist on this form and its regular export into a spreadsheet? Please contact @harryjackson1221 and @abhanonstopnewsuk who are looking at forms for some aspects of the campaign. Update from @harryjackson1221 – to consider Contact Form 7 (this may allow some automation to be built-in) and Jetpack forms.
  • What is at risk? The campaign has multi-strands and teams; please contact team lead to identify opportunities to help us avoid duplication and encourage all involved with tasks. Please note some aspects are not in the public domain as will form part of campaign launches.
  • What can someone new in Marketing help with? Working on form development, editing pictures, promoting the campaign, working on content preparation and editing materials for the galleries in later phases. If you would like to get involved in a single task or an ongoing stream, contact the campaign lead.

First Time at WordCamp? Here’s What You Need to Know

Trello Link: https://trello.com/c/CPcpxveZ/201-first-time-at-wordcamp-heres-what-you-need-to-know

Task Lead: @gidgey

  • What is going well? Volunteers requested to take this forward. @abhanonstopnewsuk and @siobhancunningham assigned to help with this task to encourage new people to submit their ideas and with @gidgey to support anyone wanting to lead this task. Meeting discussed how this kind of initiatives could improve contributor days and potentially long-term contributing, help remove the apprehension of people new to the WP project or contributing, and bring benefits to the project as a whole.
  • What is at risk? Need additional volunteers to contribute suggestions or offer to lead this task.
  • What can someone new in Marketing help with? Need input from those who have feedback from attending their first WordCamp or contributor event to incorporate relevant aspects into this and any related initiatives.

Review Edits for Jargon Glossary

Trello Link: https://trello.com/c/pFqO81YW/192-review-edits-for-jargon-glossary

Task Lead: @mcdwayne

  • What is going well? No update this week. @mcdwayne and @gidget to work on this.
  • What is at risk? None!
  • What can someone new in Marketing help with? None!

Read and Format Case Studies (from Survey Answers)

Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-case-studies-from-survey-answers

Task Lead: @harryjackson1221 @siobhanseija @brenner22

Savii Case Study – Radish Concepts

Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts

Task Lead: This is a perfect spot for a newcomer that wants to contribute

  • What is going well? @harryjackson1221: Created doc, and added an outline. Copy needs to be formatted still.
  • What can someone new in Marketing help with? @harryjackson1221: This is a great opportunity for anyone new to jump in and get started.