Notes: Global Marketing Meeting, September 14, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live.
  • The agenda followed for the meeting on September 14, 2022. GitHub card for the week #107
  • The meeting was facilitated by Team Reps:  @lmurillom, @nalininonstopnewsuk, @eidolonnightGitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ overview in the week leading up to the meeting: @nalininonstopnewsuk and @lmurillom.
  • Meeting notes: @yashwardhanrana
  • Meeting notes Editor/Review: @lmurillom and @nalininonstopnewsuk. @webcommsat for providing additional Slack, Make post and GitHub links.
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account, and then you can add a comment to the relevant card.

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate.
  2. Social question of the week: Which sport do you most like to watch? How would you recommend it to others? Read the replies from contributors on Slack.

3. Notes and volunteer opportunities

Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook. We will be adding screenshots to help contributors less familiar with updating the blog site.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalininonstopnewsuk in your message.

Take a look at the team notes from September 7, 2022 — props to @webcommsat for drafting and @nalininonstopnewsuk and @lmurillom for reviewing.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.

14 September 2022 – @yashwardhanrana
21 September 2022 –  @santanainniss
28 September 2022 – @slspeller911

Help to facilitate a coffee break?
We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.

4. Marketing project and task updates

Update from @nalininonstopnewsuk

The main Marketing Team task board is available in GitHubIf you would like help using GitHub, please reply in this thread. There is help available.

With the preparation for WCUS, we will leave check-ins until next week. Please do update any cards on GitHub this week or let @nalininonstopnewsuk (‘nalini’ on Slack) know if you would like one of our GitHub support contributors to help you.

4a. Updates on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media accounts and how you can help

Update from @eidolonnight.

i) @eidolonnight has a Zapier automation running to help solve Auto post published videos to YouTube channel. Conversation is ongoing in this #WPTV thread. Expect WordPress.TV videos to be published to the WordPress YouTube channel in the coming weeks.

ii) Thanks to the Training team, this will include tutorials from Learn.WordPress.org. @eidolonnight spoke to @courane01 at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US (WCUS) about encouraging the use of tags on these videos since these do get imported to YouTube along with the videos. So if you see opportunities there, be sure to point them out.

iii) Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.

This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns. Just post here and tag any of the people listed in the “Process” section of that GitHub issue.

We had several great ideas for content come in on Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. at WCUS. Read the workshop document for details.

4b. Updates on forthcoming WordPress releases and FSE

Update from @eidolonnight and @dansoschin

@dansoschin subbed in for WordPress 6.1 Marketing & Communications Lead, @jpantani.

4c. Contributor events update

Update from @nalininonstopnewsuk

  • A big “thank you” to all those who participated in the WordCamp US (WCUS) Contributor Day. We saw excellent contributions across a number of activities. You can review the day’s work in the WCUS 2022 Contributor Day document.
  • WordCamp Asia contributor day awareness, February 17, 2023 – GitHub ticket #108. Please can you add to the card if you intend to be at the contributor day and involved in the marketing table.
  • There is a Dzongkha language onboarding video in progress – this is now set for completion including the YouTube and Learn WP work for a month before WordCamp Asia 2023. @ugyensupport is working on this. Please add to the GitHub ticket #59 if you can assist him with the video work on this.
  • Can you share your contributor story for WordCamp Asia?
    (this item came up under Open Floor). Update via @ugyensupport. This will be the first in-Asia flagship WordCamp dedicated to Contributors and WordPress Communities who contribute to WordPress. The team is planning to feature some stories from seasoned contributors who enjoyed their experience at contributing events. Find out more.

4d. Newsletters and series

Updates from @lmurillom, @rmartinezduque, @webcommsat, @santanainniss

i) Month in WordPress:  If you have any news or Make team updates that would be valuable and relevant for the September 2022 edition, please feel free to add them as a comment to this GitHub card 109 by Friday, September 30, 2022.

ii) People in WordPress series:

  • September 2022 GitHub #104 – An update interview has now been done for this and the feature will be updated. Awaiting pictures for editing. Waiting on information on WordPress Translation Day arrangements or links to tie-in.
  • Work on October 2022 photo collection and editing has started. If anyone wants to help with this, please get in touch on the GitHub card or with @meher or @webcommsat.

iii) WP Briefing: in episode 38 of the podcast, @chanthaboune speaks with @azhiyadev about the WordPress Training team and the Learn WordPress.org initiative. Please listen, share, and think about contributing time to the Training team.

Additionally, @santanainniss has shared a call for brainstorming for the Halloween Episode of the WP Briefing Podcast. Please leave your ideas in the GitHub card. Deadline: September 26, 2022

iv) WordPress Translation Day plans

There will be some events and local translation encouragement on September 28, 2022, before International Translation Day on September 30. More information to come.

4e. Campaigns

Update received from @rmartinezduque.

Photos directory initiative (GitHub card #80) for World Photography Day.

The challenge collection now has 90, and about 30 social posts about the challenge have already been published across the WordPress.org platforms. Photos from the challenge will continue to be featured on WordPress.org’s social platforms.

If any of the people who participated would like to share a story behind the photo they sent and the place it represents, please reach out to Reyes (ReyesMartinez on Slack).

5. Diary dates – upcoming events and meetings

Update from @lmurillom

Our next Coffee break will be Thursday, 22 September 2022, at 18:30/ 6.30pm UTC. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Volunteer needed to help facilitate this.

Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

a) Update from the Training teamSlack thread
The individual learning survey is still open for completion. Training has been talking with @jpantani about elevating stories of direct learners on social. @eidolonnight encouraged setting an end date for the survey. @dansoschin has set a social tweet to go out on September 24, 2022.

b) Marketing Team Handbook Slack thread
Update from @santanainniss who is part of the group working on some of the proposed improvements for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and screenshots for the marketing handbook note taking page. She has run into some errors in the Make blog and has some questions on how to solve. Discussion on this took place in the meeting as other contributors have been having similar issues and started documenting the same. @meher is co-ordinating these efforts and will do the metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. ticket.

Next meeting

The next global Marketing team meeting will take place on Wednesday, September 21, 2022 at 08:30 PM GMT+5:30. All welcome.

You can contribute and add asynchronous updates on the GitHub card #110 for planning for September 21, 2022.

#learnwp, #marketing-team, #meeting-notes

Notes, WordPress global Marketing Team meeting, September 7, 2022

If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog.

After each item in the meeting notes, there is a link directly to its related Slack thread. This will help you join the discussions and get more involved. The team may not be aware of comments you add on other sites which replicate the notes.

1. Welcome and introduction

These summary notes focus on key items and actions from the meeting and assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads after the meeting and send your updates.

  • The meeting discussions on the Marketing team channel start at this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live.
  • The agenda followed for the meeting on September 7, 2022. GitHub card for the week
  • The meeting was facilitated by Team Reps: @lmurillom, @nalininonstopnewsuk @eidolonnightGitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ overview in the week leading up to the meeting: @nalininonstopnewsuk and @lmurillom
  • Meeting notes: @webcommsat
  • Notes Editor/Review: @lmurillom and @nalininonstopnewsuk
  • For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account, and then you can add a comment to the relevant card.

2. Getting to know each other

  1. Meeting attendees: participants can be viewed in this Slack thread. We welcome people from across all time zones to participate.
  2. The team took a moment to mark and thank a contributor who had died recently.
  3. Social question of the week from @nalininonstopnewsuk: what is the one food you would not want to ever give up? Read the replies from the team on Slack. If you are looking for inspiration – discover some contributors’ favourite foods by visiting the WordPress Photo Directory results on food. Remember, you can submit photos to it too!

3. Notes and volunteer opportunities

Thank you to our notetaking volunteers for the next few weeks. How to information for the team’s notes are available in the Marketing Team Handbook.

The GitHub card for all aspects of each week’s meeting and any collaboration are linked in the list below by date. If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card for the relevant week. There are contributors available to help anyone get started with the team GitHub, message in the main Marketing slack channel and include @nalini in your message.

Take a look at the team notes from August 31, 2022 — props to @laurlittle for drafting and @nalininonstopnewsuk for reviewing.

Notetakers for coming weeks – join our group of contributors who help with notes by volunteering when you see a call for notetakers during our meetings, or by adding your name to the weekly GitHub card.

7 September 2022 –  @webcommsat
14 September 2022@yashwardhanrana
21 September 2022 –  @santanainniss
28 September 2022 – any takers?

Help to facilitate a coffee break?
We are looking for contributors to open the virtual coffee shop for the bi-weekly coffee break.
Check out the GitHub card #23 and add your name to the list! Read the updated guide on facilitating a coffee break and volunteer.

4. Marketing project and task updates

Update from @nalininonstopnewsuk

The main Marketing Team task board is available in GitHubIf you would like help using GitHub, please reply in this thread. There is help available. We will be bringing GitHub cards to this meeting for a regular status check-in. These are also shared on the GitHub planning card.

i) Have you commented on the Marketing Team description discussion? You can do so on the GitHub ticket #87. @eidolonnight shared it is the final week for collecting feedback.

ii) Polyglot stories – this ticket is on hold for publication pending the schedule for WordPress Translation Day 2022 to tie in with the ongoing promotions. Have global or local events been set? If the date has not been confirmed for 2022, the stories will be resumed for the polyglots monthly newsletter.

@naoko: this post is what we have so far. Announcement: WordPress Translation Day 2022. We will start gathering links of local and global events and more details.

iii) A-Z jargon glossary updating GitHub ticket #39
@marybaum will be making this available at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. 2022 and running a session in the future.

iv) WordPress.org menu
There was a request from MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. on this last week. It is referenced in GitHub ticket 106. Update from the previous week from @eidolonnight: a new iteration of the WordPress.org main navigation will be launching soon. This is the result of the nav conversation in Meta. Nicholas shared the latest update can be found in this post Simplifying the admin bar in the global navigation menu. Nothing further needed from the Marketing team at this stage.

Thank you for everyone who has assisted with updating GitHub tickets and moving items on during the last week.

4a. Social media update

i) WordPress.tv videos on YouTube

@eidolonnight has a Zapier automation running to help solve Auto post published videos to YouTube channel. Conversation is ongoing in this #WPTV Slack thread. Expect WordPress.TV videos to be published to the WordPress YouTube channel in the coming weeks.

It is aimed to have a single YouTube channel with multiple playlists to have the most algorithmic success and avoid spreading our audience across multiple channels.

@eidolonnight is drafting some notes for a handbook page and will share in the Marketing team when it is available.

ii) Social media amplification

Slack thread

Background: The WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts there.

How to get involved: This is a good first task for new contributors. You can get started participating in our online conversations and/or contributing content to one of our active campaigns. You can post in the Slack thread for the social media amplification task in weekly team meetings and tag any of the people listed in the “Process” section of the GitHub issue.

Update from @bjmcsherry on last week’s WordPress.org social media stats and insights:

We continued our strong growth this week, especially with our key net-new subscribers objective, hitting 1,712 followers which is a near high for us. In addition, many of our campaigns including the WordPress 6.0.2 campaign plus the Website Redesign campaign looking at the upgraded NAV performed best. These scored some of the highest marks in some of our best examples throughout the week. A look at some of the performance numbers for the last week:

  • Impressions: 313,761
  • Engagements: 6,343
  • Link clicks: 2,169
  • Messages received: 40

4b. Updates on forthcoming WordPress releases and FSE

@eidolonnight: Notice: As of December 1, 2022 the WordPress Security Team will no longer provide security updates for WordPress versions 3.7 through 4.0.

WordPress 6.1 Marketing & Communications Lead, @jpantani. The 6.1 Product Walk-through has been announced, and scheduled for September 13, 2022 at 16:00 UTC. The zoom link will be provided closer to the event. And we have several people lined up as moderator and panellists to talk about the exciting features that are set to be included in this release. Until then you are welcome to follow along in #walkthrough as we prepare.

@dansoschin: 6.0.2 shipped last week and includes some security updates as well as maintenance items. Everyone should update, as always!

Full Site Editor – the latest call for testing closed on September 2, 2022. You can follow the developments in the

4c. Contributor events update

Updates from @nalininonstopnewsuk.

i) WordCamp US

If you will be attending Contributor Day at WordCamp US on September 11, 2022, please visit the open GitHub ticket (#90). Let us know if you will be joining in person at the marketing table or to help welcome virtually on Slack. On the ticket you can check for updates on what is being planned. 

Openverse at WordCamp US Contributor Day – @rmartinezduque has asked to share this post for awareness.

ii) WordCamp Asia

  •  WordCamp Asia contributor day awareness, February 17, 2023 – GitHub ticket #108. Please can you add to the card if you intend to be at the contributor day and involved in the marketing table.
  • Bhutanese onboarding video – the deadline has been updated for completion ready for the work associated with publication. This is now set for a month before WordCamp Asia 2023. @ugyensupport is working on this. Please add to the GitHub ticket #59 if you can assist him.

iv) Does anyone know of any other WordCamp or WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. contributor days/ events which are likely to have a marketing table?

4d. Newsletters, campaigns and event updates

Newsletters

Month in WordPress August 2022 has been published! Please read and share.
If you have any news or Make team updates that would be valuable and relevant for the September 2022 edition, please feel free to add them as a comment to this GitHub card by Friday, September 30, 2022.

People of WordPress

Update via @webcommsat

The latest edition has been published. Last month, the series went to the US to link in with WordCamp US. Bud Kraus was featured, a WordPress trainer who has made a career in helping others learn about software. He also shares how he uses technology in order to overcome long standing difficulties with his eyesight. Please read and share!

Contributors involved in the August 2022 edition: @webcommsat, @marybaum, @sthakor, @meher, @lmurillom, @cbringmann, and @trynet for sharing his experiences.

The September 2022 edition will go to Taiwan and will feature Huanyi Chuang. GitHub ticket #104. You can follow along and volunteer to support the series on GitHub.

We had built in extra time for the September edition due to WCUS. More time has been added to this for later in the week and early the following week. If anyone wants to assist or shadow the picture process, please let @abhanonstopnewsuk or @meher know on the GitHub card by 20 September 2022. If you would like to shadow some of the work on this edition later this week to be able to volunteer to support a future edition, please add your name to the relevant GitHub card too. 

Campaigns

Photos directory initiative (GitHub card 80) for World Photography Day – update from @rmartinezduque
The Photos team has approved more than 70 submissions. Photos from the challenge will continue to be featured on WordPress.org’s social platforms. A high number of photos have been submitted and there are still quite a few in the moderation queue. The World Photography Day collection will grow as they are approved. In the meantime, you can enjoy the challenge submissions that have already been approved at https://wordpress.org/photos/t/worldphotographyday22/ .

If any of the people who participated would like to share a story behind the photo of the location submitted, message in Slack and include her Slack ID Reyes Martinez.

5. Diary dates

Upcoming events and meetings

Coffee breaks, Thursday 8 September 2022 at 18:30/ 6.30pm UTC, and then same time, two weeks after. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.

Follow this Google Calendar with meetings, collaborations, and social activities.

We also list important dates in this Forthcoming Diary Dates post.

6. Open floor

  • @lmurillom: we have some ongoing Handbook updates related to Guidelines for Meeting Notes.

    Notes guide: @nalininonstopnewsuk is continuing to work on the handbook guide and incorporating feedback and language testing. She has removed the references to adding a link where there is automation built into the blog site. In response to a feedback query, confirming the agenda link in the notes needs to go to the post itself and not the Slack thread mentioning it. Thanks to @meher, @majaloncar and @webcommsat who have also helped and offered to continue to assist with this. There are some color contrast issues to review. @santanainniss, @lmurillom @ugyensupport @yashwardhanrana @vimes1984 have also offered to help with some of items identified or testing. Some of the screenshots needed to assist future notetakers are:
    • how to find the thread link in Slack to use in the notes
    • how to add WordPress.org IDs and check them (the notes guidelines have been updated to make this clearer and highlight that web links do not need to be added)
    • highlighting how to preview the post and check the links
    • how to check Slack links in preview on certain devices
    • assist those less familiar with using WordPress, for example how to use Heading tags for usability and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), for those who prefer to work in a document first how to overcome formatting issues etc
  • @rmartinezduque: The final set of style variations for the Twenty Twenty-Three theme has been announced.

The next meeting will take place on September 14, 2022 at 15:00 UTC. All welcome. The GitHub card #110 for planning for 14 September 2022.

Props to @webcommsat for the notes; @lmurillom, @nalininonstopnewsuk and @eidolonnight for preparing and running the meeting. Thanks to everyone who contributed.

#marketing-team, #meeting-notes

Marketing Team Notes — September 4th, 2019

Today’s Meeting

Meeting Attended By: @maedahbatool, @siobhanseija, @miker, @harryjackson1221, @yvettesonneveld, @MichelleAmes, @abhanonstopnewsuk, @MarcusBurk, @OGlekler, @bseekins, @Maziar, @jenblogs4u

Notes Taken By: @maedahbatool

Slack Timestamp

New Person Thread

  • @MarcusBurk: Hi, I’m Marcus. First time here in the weekly Marketing Meeting. I’m the Head of Marketing at Inpsyde and would love to contribute regularly if I can.
  • @miker: Welcome Marcus! You picked the perfect time to get involved. Things slowed quite a bit over the summer (as things tend to do), but we are now getting ready to close out the year with a bang!
  • @JoséSotelo: Hello! would love to contribute.

Celebration Thread

  • @miker: We had like 15+ people come out to our most recent WP meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area..
  • @abhanonstopnewsuk: Lots of work on identifying #wptv videos which market WordPress and the community. Had a stream of new submissions come in from WordCamps and people who have contributed previously coming back as they had a bit more time. Wonderful to see many repeat contributors to this and it continues to be shared at WordCamps and Contributor Days. Well done everyone. If you want to participate, let me know and we have lots of people who can now help you get started with it. Opportunities for translators/polyglots too.

5. Strategy Brainstorm

  • @yvettesonneveld: As we discussed before, we are looking to set our priorities for the next 6 months. Over the past few years, our main focus has been creating copy for all sorts of on and offline content. We know, however, that you all have so much more to offer than “just” copywriting. In addition to that, we have had two leadership transitions in the past year, and we may need to review our leadership structure. We’d like your thoughts on the direction of this time, and because of that, we’d like to put together a survey. During this meeting, we’ll brainstorm the contents of this survey. We’ll use the input of the strategy meeting that was held on July 24th as well. So we’re thinking about a survey that has a combination of closed and open-ended questions. I’d like to use this document to gather the questions. Here’s the doc — https://docs.google.com/document/d/1Blb8mpWwFmkET-qt6e4yEOEbedZpxY-0aGervzCW500/edit
  • @abhanonstopnewsuk: Hi @yvettesonneveld and @miker are there particular aspects which have been discussed on the purpose of this survey and key things it is trying to discover, please? This might help with people suggesting content for it. This may also help people contribute to async.
  • @yvettesonneveld: So any thoughts on how to formulate in an introduction for this?
  • @miker: How about encouraging each person to start with a single bullet point. It keeps the document from getting overwhelming and encourages people to prioritize their main point/thought.
  • @MichelleAmes: If we want to gather a lot of replies, we should post it in multiple arenas….on the .org site, on Twitter, and even on the dashboard announcements. We can also use the Meetup newsletter to share with meetup organizers to put out to their groups. And we should encourage WP companies to share the opportunity within their circles as well.
  • @yvettesonneveld: Let me give some pointers, and you could use suggestions to share thoughts? So, please feel free to either start editing, share your thoughts here on the channel, or using comments. There’s no wrong way here. There are no “stupid questions”.
  • @OGlekler: About lack of “middle man”… Maybe contributors can be organized dynamically by a group of interest with a tree hierarchy. In this case, each will have someone particular to ask questions like what to do in each case depending on what you are interested in and this can be viewed somewhere.
  • @miker: That is a pretty succinct way to describe what we are looking to do. We are looking for the best ways to organize this type of workflow. At least my vision is people can jump into the meetings, we have a list of open projects – and people pick what they can/want to get involved with. Do you have any thoughts @OGlekler on what we can do to better enable this type of system?
  • @yvettesonneveld: @OGlekler could you check out 4b, I’m trying to rephrase your thought into a survey question. Does this reflect what you have in mind?
  • @OGlekler: @miker I haven’t. It’s horrible looks like MLM…. but I think they don’t have such clarity as we need. @yvettesonneveld It’s a great question, but I had different meaning… more simple… There are jobs to be done from most important and general like “To make everyone to know and love WP” to less important like checking the document and actualize it.  So, when I like to make a job – I see clearly how important it is, what is timing, how big is work, who else is working and who is in charge. It all should work in TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing., but now it must be actualized and someone, who can prioritize should do it. It isn’t interesting if no one answering you and no clarity about how actual the work is.
  • @Maziar: Does the WordPress organization ever think about the wordpress.org social media presence? The accounts I see are literally abandoned.
  • @miker: That is one of the things we are talking about! You are right that we do not have much visibility/role with those accounts, but I think this is one of the biggest things we can change.
  • @siobhanseija: At this time, we do not have access to them @Maziar. We might be able to discuss that further if we have more of a plan, I can imagine.
  • @Maziar: Absolutely! and I guess that’s one of the major points of difference how likes of Wix are trying to target(/(poach!) customers.
  • @miker: When I think of social, I think we have two main opportunities: 1). We have a number of social accounts for WP.org that are underutilized. (This includes LinkedIn, etc)
    2). We have a number of partner organizations (hosts, etc) that would distribute WP content if we had it. I think the answer to both is that we need more content created for social sharing. If we create content more regularly, I think we have the channels to distribute it.
  • @jenblogs4u: This falls in line with the need for content and social strategy, but it would be awesome to have an ongoing list of needed content topics so if someone wanted a quick project, they could pick something to work on with little or no direction. The copy could be kept in a folder and edited on a weekly basis and published as appropriate.
  • @Maziar: I agree Jen. There should be something like an editorial calendar for every week and month where we list, track, produce and promote the content for each and every day.
  • @abhanonstopnewsuk: Social communications are a big opportunity, but needs to be on-brand too and ensure they can be long term sustained. Official social responses can also often mean someone needs to be constantly reviewing them, updating them and ensuring posts are not against the principles of the project, the codes, checking against hijack of hashtags and discussions, and avoiding a sporadic approach.The community has been doing some work on official social media channels and also on where they are owned in terms of access, which I have been participating there and as some of this affects the social media document for WordCamps. I would suggest any work on posting to all WordPress.orgsocial channels (we would not be affecting WordPress.com) would need to work with this.A good start would also be on exploring the hashtags in use and what could be done more easily using these for spreading the word.In any survey questions on this marketing team posting to all social media channels, can I suggest we could include a basic line about what the current situation is? This will also mean that respondents can give a meaningful and contextual response to the questions, and feel more supported in expressing their views and giving their time.
  • @Maziar: I agree about all points Abha. We should work hand in hand with the Community team. Research hashtags also in the survey ask people what they think our situation is. I am actually excited to kickstart this project because I believe .org deserves a lot more social presence than it has right now.
  • @abhanonstopnewsuk: There are issues about social media channel rules and ownership that we just need to be aware of and avoid causing any difficulty to any processes in place to secure accounts, comply with channel rules, etc. There was some data I produced a while back on measurement and evaluation of the key hashtags in circulation and relevant to the project, trends/difficulties, usage, use of those tags for accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility). The document should be in the Google drive. What would be useful for the survey is incorporating a question on what hashtags respondents use when posting about WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/, the contributor teams (this will also have some overlap with the group looking at contributor event communications) and the WP community. @siobhanseija @yvettesonneveld, and @Maziar. There is an appendix in the social media doc about hashtags in use, which was updated at one of the camps recently as a separate document as various parts of this have now been reviewed, and some with assistance from the channels. There have been some delays with changes in people, but thanks to London and Europe contributor days, there has been a lot of update checking work done and with professionals who work in the various channels full time. Thanks to some specialists in Ireland, some more work is scheduled on this for October and early September. The community will be doing further work on this after this as this document is for the handbook. The appendix on hashtags could be added later once the marketing survey returns more data on hashtags in use and these can be evaluated.
  • @yvettesonneveld: One not of clarification, especially regarding social media. While we may, aa a team, have the ambition to be involved in social media, and can potentially be of substantial value, let’s find a way to earn the respect and trust of those who currently have access first. I know I wouldn’t hand over social media to someone I didn’t know, like and trust either. So if we have the ambition to get involved, lets work towards building that know, like and trust. There are lots of ways to be of value without having direct access to the accounts.
  • @abhanonstopnewsuk: Excellent point @yvettesonneveld. The hashtag and analysis work can be updated and show this value. Perhaps we need to identify the areas where the marketing team can add value as you suggest. This ongoing encouragement for working more as a team and combined community across the whole project. Through this and all the amazing work being done in every corner of the project, we will never be short of material to market it! Yeah, @yvettesonneveld.
  • @Maziar: @yvettesonneveld do you mean we should not claim or request the owner of social media accounts under the name WordPress dot org?
  • @yvettesonneveld: @Maziar, yes, that. While the marketing team may seem the obvious team to manage those, those accounts existed before our team was created. I know we have lots of value to offer. but we don’t want to step on any toes either. We’ll get there. By earning know, like and trust.
  • @siobhanseija: I think what Yvette means is that we’re probably not going to get it as easily as it might sound here. A first step could be creating some content and asking “them” to publish it for a while, to earn trust and such. I think (correct me if I’m wrong @yvettesonneveld) she just wanted to say so as people are super keen to get on this, but we need to stay realistic and know it’s not as easy as just asking for it. Just to set expectations a bit!
  • @MichelleAmes: Another idea: we could do online/video focus groups based on those who may opt-in through the survey. For example, if we find data leaning in one way or another (or ambiguous) we could hold 4-5 focus groups (so we do times that work around the globe) to get more qualitative inputs.
  • @yvettesonneveld: That could absolutely be an idea. I have added some thoughts to the wrap-up section.
  • @yvettesonneveld: Any final thoughts? Ideas on how we could improve collaborate content building like this?
  • @Maziar: I’ll share my detailed proposal on how to initiate and conduct our social presence Yvette.
  • @OGlekler: Can you do a test survey before do a general one? It can raise some new questions.
  • @yvettesonneveld: @Maziar yes please on social. And I think we’d invite a small group first. If anyone has ideas on how to make that work without losing the input or having anyone have to fill out the survey twice, please share!
  • @Maziar: Ok so I’ll form my thoughts as a survey and share on social media (will get it approved here first). Just can we use different social media accounts for this not only my personal account? Maybe everyone who is interested to help in Make team can grab the survey questions and help to promote the survey.
  • @MichelleAmes: Will we create another doc (maybe in a Google form) to start to flesh out what the actual survey might look like and how it could read? I’m happy to help with this. I have a lot of experience from my master’s work on Survey Design.
  • @siobhanseija: I had only one thought that might be good for the next time @yvettesonneveld: let’s wait with commenting too much on what’s being written till afterward. Everyone should feel safe to add in any ideas and thoughts, at a later time we can look at how we’ll work it and what will actually stick. Would love to have everyone feel like they can pitch in! On that note: that is harder when we add in notes anonymously like a lot happened today. Which is also a way to make people feel safe. Tough one!
  • @abhanonstopnewsuk: I think for next time, choosing where you want people to add comments, and more importantly at this stage, questions about the area rather than its final wording, would be really helpful.Documents saved in the marketing drive can I think to be set so that everyone has to sign in to comment. I think Dwayne put some useful instructions in on this to avoid the long term issue of items being changed by those finding documents on google. Perhaps @siobhanseija might know. It may also help people start a positive dialogue on a question and together find some solutions/answers. Lots of good discussions today and ideas, and as it is still holidays for some people, more will no doubt join later on. Can we regularly publicize on slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. in advance of these strategy discussions the date and times, and even help people by listing some of the areas to be covered or you will want them to be thinking about Yvette? Well done for all the work on this to date by everyone.

Marketing Team Notes — April 3rd, 2019

Today’s Meeting

Meeting Attended By: @siobhanseija, @immeet94, @fike, @makewebbetter, @harryjackson1221, @amandagorman, @reimark, @phil, @jonoalderson, @FahimMurshed, @yvettesonneveld, @maedahbatool, @ryanbickett

Notes Taken By: @michelleames

Slack Timestamp

New Person Thread

  • @fike: Hi! Nice to e-meet you all. I’m Fike from Indonesia, I’m working full time as a freelancer, but mostly working as Caldera Forms’ content manager. Already in the TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. board. Would love to take notes next week.

Celebration/Achievements in the Last Week

Task Lead Updates

  • @siobhanseija: This is actually @joostdevalk’s project but definitely worth mentioning: he got a sign off from #design for the new mobile page! TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. ticket: https://meta.trac.wordpress.org/ticket/4096
  • @harryjackson1221: WordPress Showcase Redesign Organization and Requirements https://trello.com/c/SdIcVK6q/257-showcase-redesign-organization-and-requirements We have created the wireframe for the new form to be used for collecting info about possible showcase entries from the site. We also agreed upon a meeting time, which is 1500 UTC on Mondays (I think), or 10am EST. If you wish to be added, let us know and we can recreate the DM and share the macro goals.
  • The Showcase Trello Board https://trello.com/b/Ono8rTJK/case-studies-showcase.
  • We have been working on adding the case studies to this board. I wanted to talk with the rest of the team about reworking the previous case studies. Should they be moved to this board for the rework? That could be great work to be done during Contributor Days at upcoming camps.
  • @siobhanseija: Just checked the Trello board and I don’t think there is anything left that is urgent for now, especially as a lot of team members are busy preparing for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Torino and WordCamp London this weekend. And there may be other WordCamps taking place as well!

New Business

  • @siobhanseija: Well, I have an important PSA! As the clock has changed for part of the team, the meeting time changes after today! *We will meet an hour earlier than we did today.* For everyone unsure of the meeting time next week, check https://make.wordpress.org/marketing/ after today! It’ll show you the correct time in your own time zone.
  • @siobhanseija: Quite a few contributor days this week, so if you have any projects you could use some help on… pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” me! I’m trying to work out what there is to work on, for both London and Torino and maybe others that want to work on marketing.
  • @siobhanseija: Also, if you’re attending a WordCamp contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in the near future and would like to work on marketing but don’t know how: let us know! We can help you find and/or prepare work. It’s probably time to start thinking a bit more about WCEU (WordCamp Europe) as well as June is approaching.