Marketing team update – July 2020

We have brought together some of the work we are doing at the moment as a bi-monthly roundup. Do come along to the SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel if you have a background or experience in marketing and want to get involved.

What does that word mean?

We have been reviewing the WordPress and contributing jargon buster/ glossary. This builds on the work done on this at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (WCEU).

Come and join the Marketing channel or reply below if you would like to work on this or suggest words you think should be included in the next update.
https://make.wordpress.org/marketing/handbook/wordpress-jargon-glossary/ 

WordPress releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. 5.5

From the marketing team, Mary Baum (@marybaum ) is the Marcomms Co-ordinator for the release. Yvette Sonneveld (@YvetteSonneveld ) and Abha Thakor (@webcommsat ) are also on the working group. We are finding opportunities for members to give feedback, including developers on the team. Thanks to everyone who has been supporting this.

WordPress 5.5 Beta 1 came out for testing last week. Do please consider how you can help with this. Update: Beta 2 launched on 14 July 2020.

We have even more marketing team members involved with 5.6! More on releases and what marketing is doing to support this work in future updates. You can understand more about developments in 5.5 by following the weekly dev meetings in the #core Slack channel on Wednesdays, 20:00 – 21:00 UTC. 

Onboarding videos

We are recruiting help to make different language versions of our onboarding videos to help non-native English speakers to connect with the global Make Teams and participate in contributor events.

We have a number of resources being developed including a video on how to join WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Make WordPress Slack. These videos make it easier for new contributors, especially in advance of online contributor events. They are helping the Marketing Team, WordCamp Europe and other teams to support new joiners, and reducing onboarding time. We will be adding to the seven videos already voiced-over in different languages, with voiceovers being prepared in Spanish, Greek, French, Hindi, Italian, Romanian and more.

How you can help

As this has a marketing and outward looking focus, we need contributors with strong presenting voices who are confident translators. We also ask them to link in with the relevant locale and so we can promote information about their Slack channels too. If you can help, contact (@)abhanonstopnewsuk and (@)macgraphic in the Make WordPress Slack.

We are working towards getting more videos and other onboarding material ready for the WordCamp US contributor event.

You can find the videos we have completed so far on YouTube. Once all subtitled, they are being moved to WordPress.tv and the links will be updated on the WordPress Contributor Day Handbook on GitHub.

Next onboarding / introduction to contributing to the Marketing team

Tuesday 14 July 2020, 12:00 UTC via video-conferencing. A final reminder for anyone who wanted to come to this session, please register on the sign-up sheet.

These sessions cover:

  • working in Slack
  • collaborating in documents

Promoting WordPress Meetups

If you are a MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizer, help us to help you market your events by completing our survey. We continue to create materials in response to feedback and support organizing teams during the pandemic.

We hope many of our initiatives will help the community stay connected and to welcome new joiners. You can use #OnlineWPMeetup on your social channels to share your chapter events with others from a global audience.

Video marketing and subtitling WordPress.tv videos

We’ve trained another 20 people to identify videos on WordPress.tv which could be used to market WordPress, its features and its amazing community.

We continue to work with the TV Team on this and prioritizing videos which need subtitling. Through this marketing campaign, we want to help more users be aware of and use these free resources in their work or hobby website projects.

Supporting contributor events

The work post WordCamp Europe and leading up to WordCamp US is continuing at pace. We have welcomed a lot of new members joining us from other teams or new to the project.

A very big thanks to @webcommsat , @OGlekler , @meher , @nullbyte, @marks99, @yvettesonneveld and @amethystanswers for leading various aspects and doing a tremendous amount of work during many months. Thanks too to every member of the team that is involved with the work and participates in working groups and tasks throughout the week on an ongoing basis.

Marketing Team update, May 2020

Supporting new and existing contributors

Thanks to the work of our contributor event communications working group, we have continued to produce materials to encourage participation and provide support in setting up and using the team’s tools.

With the assistance of @macgraphic, @webcommsat and @rahuldsarker we are working on screen videos to show how to set up WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. accounts ahead of WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (WCEU) Online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. on 4 June 2020.

The English version of the video, with captions.

Some contributors have asked for further help with voiceovers or captions in their native languages. We will try to add these where possible. If you would like to help with this, contact @webcommsat or @macgraphic

Marketing Team onboarding (introduction) sessions will run again this week on. Please join the team if you would like assistance setting up the tools or being involved at WordCamp Europe’s Contributor Day on 4 June 2020.

  • Monday 25 May 2020, 19:30 UTC (a Zoom link to the group event will be available either on request through email or shared on the #marketing channel on Slack)
  • Tuesday 26 May 2020, 15:00 UTC
  • Wednesday 3 June 2020, 14:00 UTC – usual Marketing Team meeting which will be held on Slack and Zoom
    • this will focus on any remaining support needed to help WCEU Contributor Day attendees and final preparations with volunteers
    • event attendees are welcome to join, especially if they need assistance preparing for the event

Small group training

For the previous four weeks we have been running small group training and task support to help new contributors to the WordPress project or those starting out in marketing.

Thank you to everyone who has come along and those who have generously provided video conferencing hosting and training. During this last week, we have run daily sessions on onboarding, the tasks we will have available at WordCamp Europe’s Contributor Day, and introductions to marketing techniques used in some of the existing tasks.

Promoting Online WordPress Meetups

We continue to help with marketing and information on WordPress Meetups which are running online during the pandemic.

If your Chapter MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. is planning an event which would welcome or be of interest to a wider, global audience, help us find your details by adding #OnlineWPMeetup to your relevant social media posts. Thanks for all the feedback and help requests that have come in, ideas for contributor stories, and for our survey.

We hope to publish the survey next week to better understand how the team can assist organizing teams.

WordPress Translation Day mini-events

Abha Thakor and Rahul D Sarker have been working to promote interim locale events for the French and Bengali languages in the last two months.

Thanks to @webcommsat and all those involved in producing marketing materials. If you could assist the #WPTranslationDay, Polyglots and Marketing teams in jointly updating a communications pack, please message the @TranslateWP Twitter account or contact @webcommsat on the Make Slack.

After WCEU, the Translation Day team will be exploring when the next international day could potentially take place.

#contributor-day, #onboarding, #wceu

Marketing Team update – 1 May 2020

Onboarding sessions

We’re preparing for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. on 4 June 2020. We’re inviting would-be contributors to the Marketing Team to join us for an introduction to using the tools.

If you have recently joined the Marketing Team or would like a refresher on the tools, do come along to these interactive sessions running from later this month. The dates are in the post linked below. Please let us know in the comments at the end of this post or in the Marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. if you will be joining us. We can then make sure we have enough volunteers available to help you.

The sessions will also be available for new contributors who have booked for the WordCamp Europe (WCEU) online Contributor Day event. We will use video-conferencing tools to help individuals set up and use Slack, WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ profiles, TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. and collaborate on Google Docs.

Could you help volunteer to help with this onboarding? We would welcome more helpers.

Contributor engagement

We have lots of different initiatives to grow and sustain the team, and to encourage everyone who would like to be actively involved. We’re being supported with advice from Josepha Haden, executive director of WordPress, on the ‘5 Stages of Contributor Engagement’. Thanks to @chanthaboune for her time and enthusiasm.

We want to continue to find ways to make contributing easier and enjoyable, and to help people become long term contributors to the project. In the coming months, we will be exploring how to bring this into the team to benefit and support members.

Online WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area.

Let us know if your Meetup or its organizers could be featured by the Marketing team. If your event could be useful to others across the globe, use the #OnlineWPMeetup hashtag to help people find it.

What we’ve been working on

We have a team who are working on logging notes, actions, tasks and follow-ups to help progress items, enable async contribution (especially at this time) and overcome any barriers.

Team notes and actions, week of 22 April 2020

Team notes and actions, week of 15 April 2020

As part of our support for the team during the pandemic, we continue to run virtual Coffee Breaks and a number of informal initiatives. We publish the dates weekly.

Thanks to everyone involved in all of our work. Come and discover the team on Wednesdays at 14:00 UTC in the Marketing Channel on Slack.

#marketing-team, #support-for-new-contributors

Marketing Team update – 22 April 2020


In the team we are:

  • working on how people can contribute to the Marketing Team at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. in June 2020
  • supporting Online WordPress Meetups together with the Community Team. If you are organizing an online MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area., do use #OnlineWPMeetup to help us support you
  • working on documents for the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team to highlight the work of the releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. team and component maintainers
  • continuing to work with WCEU Contributing Team on contributor stories and onboarding guides
  • rolling out a package of support for team members during the public health emergency and helping them to keep connected. This includes Virtual Coffee Breaks and informal ways to show how the team continues to contribute to the global WordPress project. For example, a photo mosaic
  • continuing to provide ways for newer contributors to get involved. This includes running collaboration sessions to help people contribute ideas, learn more about the tools and work of the project, and find ways to get involved.
  • You can find out more about the work of the Marketing Team at https://make.wordpress.org/marketing/

    Come and join our meetings on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. on Wednesdays at 14:00 UTC.

    #marketing #ContributorStories #contributor-day