Sé Reed 10:31 pm on August 14, 2023
Tags: Marketing Team, WP20

Marketing Team Update: The first half of 2023

This update summarizes the work done by the Make WordPress Global Marketing Team from January 1, 2023, to August 14, 2023. Notes for the weekly Marketing team meetings can be found on the Marketing team blog with the tag #meeting-notes.

The primary work of the marketing team is done through GitHub issues on the Marketing Team Repository under the official WordPress organization GitHub account. In this time period, the team:

Opened 44 new GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ issues (not including the weekly meeting management issues)
Initiated 5 GitHub discussions
Closed 24 GitHub issues

Current Marketing Team GitHub status:

82 open issues (including weekly meeting management issues)
8 open discussions

Notable open issues or discussions

Notable completed projects

#WP20 From Blogs to Blocks Campaign: The team curated and executed a 20-day campaign celebrating the WordPress 20th Anniversary. This campaign highlighted the contributions made to WordPress over its two decades, creating a sense of community pride and engagement. (#220)
Get Involved tab in WordPress About Page: With the Marketing Team’s assistance, a new “Get Involved” tab was successfully integrated into the WordPress Dashboard About page in WordPress 6.3, providing a strong call to action for individuals to explore opportunities for involvement in WordPress. (https://core.trac.wordpress.org/ticket/23348)
Contribute Page Development: The team played a pivotal role in creating, developing, and crafting the content for the /contribute page, which serves as a landing page for the “Find Your Team” call to action on the Get Involved tab, and for individuals seeking ways to contribute to Make WordPress, including at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Contributor Days. (https://meta.trac.wordpress.org/ticket/7105)
Contributor Onboarding Tool: The team facilitated the development of and updating the content for the Contributor Onboarding Tool, which provides an interactive way for new contributors to join and participate in WordPress via the Contribute page. (#264)
Amplification Form: A GitHub issue template was created to facilitate promotion and awareness of Make WordPress team activity, calls for action, and requests for feedback (#140).
People of WordPress: Six “People of WordPress” profiles were published, highlighting contributors to the WordPress community in order to foster a culture of appreciation and recognition.
This Month in WordPress Newsletter: The team actively contributed to the community by publishing five editions of the “This Month in WordPress” newsletter, keeping the community informed about the latest developments and initiatives.

Team management

Team reps

Robin, Sé Reed, and Santana Inniss assumed Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. positions in January 2023.
Santana went on leave in April 2023; officially departed the team in June 2023
In July 2023, Nyasha Greene joined as a new Marketing Team Rep

Meeting management

The team reps standardized the meeting format to provide an opportunity for the team to review and conduct focused discussion on open GitHub issues

Meeting notes

The team reps sought input on and revised the team’s note-taking process to facilitate a simpler and more useful weekly report.
- New Meeting Notes Format testing #194
- Meeting Notes Process Discussion #148

GitHub management

The team leaned heavily into project management and discussion via GitHub.

Collaboration session restructuring

The bi-weekly “coffee break” Zoom/Meet meeting was restructured into a “Coffee and Collaboration Session”, which focuses on working collaboratively on a particular issue, such as:
- Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. preparation
- Contributor Orientation Tool copy rewrite
- Amplification form fields and workflow

WordCamp Contributor Days

The Marketing team facilitated contributor tables at:

WordCamp Asia – February 2023
WordCamp Sylhet – June 2023
WordCamp Europe – June 2023
WordCamp US 2023 – August 2023 (preparation prior to event)

Notes

The last Marketing Team post on this Updates P2P2 P2 or O2 is the term people use to refer to the Make WordPress blog. It can be found at https://make.wordpress.org/./blog was August 2020.
With this 2023 post, the Marketing Team intends resume posting regular updates.
- We will start with the precedent of posting a team update a minimum of twice a year.
- Our goal is to publish standardized quarterly updates (January-March, April-June, July-September, and October-December) beginning in 2024

#marketing-team

Abha Thakor 5:00 pm on September 3, 2020
Tags: Marketing Team, polyglots ( 14 ), WPDiversity

Marketing Team update for August 2020

Promoting new features and benefits from WordPress releases

For the working group focused on this, the last few months have been very busy. As a pilot working with other teams, we have researched and produced a series of questions and answers on 5.5 for end users and a social media pack. We hope the Q&As will be available soon on the HelpHub and thank everyone who has been involved from the team, the Release Squad, and the documentation and coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. teams. We are also finalizing promotional material for Meetups.

We’re also working with the release squad and polyglots to explore how we can promote the meeting times to encourage more contributors across timezones to be involved. From this week, DevChat for 5.6 takes place on Wednesdays ay 05:00/ 5am UTC and 20:00/ 8pm UTC in the core SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel.

🎉Supporting new contributors update

🆕 We continue to have a good influx of new joiners to the Marketing channel, either as visitors from other teams to assist with specific tasks or new contributors to the team itself.

If you have recently joined or wanting to get involved, our weekly meeting agenda is a good starting point for how to get involved in shadowing on a task or getting more actively involved. It also has our diary of events and meetings.

These are posted on the Make WordPress Marketing blog which you can find at https://make.wordpress.org/marketing/

🕑 We meet for our global weekly meeting on Wednesdays at 14:00 UTC, followed by collaboration sessions. These are great opportunities for joiners to the channel and contributors to learn more about our tasks and the team. We encourage asynchronous involvement with the meeting for 48hours after it takes place as we know the meeting time may not work for everyone.

☕ We have a virtual coffee break on Thursdays at 19:30 UTC. In addition there are a number of meetings during the week at different times as part of our commitment to inclusivity and providing opportunities across the timezones.

💻 We are planning our next induction session later this month. Let us know if you would like to attend. We cover the tools we use as well as provide a brief introduction to some of the areas we are working on.

✍️ Urgent tasks/ rolling or soon deadlines

if you have experience of researching for or writing social media for organizations or brands, we have lots of tasks for you
if you are an experienced developer or familiar with explaining the tracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/. or GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ process, we have release-focused tasks you can join. Contact myself (@abhanonstopnewsuk on Slack) or @meher to get involved
are you fluent in writing and speaking another language and have good presenting skills? Then you could help the project with our onboarding videos. Contact @OGlekler and @marks99
interested in promoting diversity within the project and in tech through drafting social media posts? Contact @Nalininonstopnewsuk and @lmurillom

Contributor events

We have supported a number of small group contributor events at recent WordCamps and Meetups, as well as some led by workplaces.

If your WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more., MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. or organization is planning a WordPress contributor event for staff, come and chat to us about marketing tasks we could plan for you.

Translation promotions

We continue to work with the wonderful #polyglots on marketing WordPress translation opportunities and achievements. We are focused on mini WordPress Translation Day events being planned for the end of September and beginning of October 2020 to coincide with International Translation Day celebrations. Could you support this promotion?

WPDiversity workshops promotion

We have a social media pack available to help promote these important events by the Diverse Speaker Training Group in the Community Team. These free to attend workshops offer support for members of marginalized or underrepresented groups. Contact myself , @nalininonstopnewsuk and @lmurillom to find out how you can use the prepared social media posts in your networks.

You can also help amplify the message by simply retweeting the messages on the WordCamp Central Twitter and Facebook accounts. They are tagged #WPDiversity in these channels. Help us promote the September 2020 events.

Meetup marketing and glossary update

Thanks for all the messages from about promoting Meetups and suggestions for the glossary. Please keep them coming in. Thanks to the community team for helping us promote these areas.

Useful links

Quarter 2 – 2020 Team updates, August 2020

Marketing team update – July 2020

Marketing team update – June 2020

#marketing-team

Abha Thakor 8:34 pm on May 2, 2020
Tags: Marketing Team, OnlineWPMeetup ( 4 ), Support for new contributors

Marketing Team update – 1 May 2020

Onboarding sessions

We’re preparing for WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. on 4 June 2020. We’re inviting would-be contributors to the Marketing Team to join us for an introduction to using the tools.

If you have recently joined the Marketing Team or would like a refresher on the tools, do come along to these interactive sessions running from later this month. The dates are in the post linked below. Please let us know in the comments at the end of this post or in the Marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. if you will be joining us. We can then make sure we have enough volunteers available to help you.

The sessions will also be available for new contributors who have booked for the WordCamp Europe (WCEU) online Contributor Day event. We will use video-conferencing tools to help individuals set up and use Slack, WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ profiles, TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. and collaborate on Google Docs.

Could you help volunteer to help with this onboarding? We would welcome more helpers.

Support for new contributors to marketing

Contributor engagement

We have lots of different initiatives to grow and sustain the team, and to encourage everyone who would like to be actively involved. We’re being supported with advice from Josepha Haden, executive director of WordPress, on the ‘5 Stages of Contributor Engagement’. Thanks to @chanthaboune for her time and enthusiasm.

We want to continue to find ways to make contributing easier and enjoyable, and to help people become long term contributors to the project. In the coming months, we will be exploring how to bring this into the team to benefit and support members.

Online WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area.

Let us know if your Meetup or its organizers could be featured by the Marketing team. If your event could be useful to others across the globe, use the #OnlineWPMeetup hashtag to help people find it.

What we’ve been working on

We have a team who are working on logging notes, actions, tasks and follow-ups to help progress items, enable async contribution (especially at this time) and overcome any barriers.

Team notes and actions, week of 22 April 2020

Team notes and actions, week of 15 April 2020

As part of our support for the team during the pandemic, we continue to run virtual Coffee Breaks and a number of informal initiatives. We publish the dates weekly.

Thanks to everyone involved in all of our work. Come and discover the team on Wednesdays at 14:00 UTC in the Marketing Channel on Slack.

#marketing-team, #support-for-new-contributors

Bridget Willard 4:43 pm on September 21, 2018
Tags: Marketing Team

Marketing Team Update – September 21, 2018

The Marketing Team is a strategic resource for other WordPress teams. We also provide copywriting services. Our volunteers are well-equipped and eager. We work independently using in Trello but use our weekly slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. meeting to focus on updates.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

What is the Marketing Team Doing?

Admittedly, it’s been a while since I posted our last update. Apologies.

Quite a few of the Team Reps were at the Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Nijmegen and we also promoted Siobhan Cunningham to Team Rep.

Cross-Team conversations are the most valuable part of Contributor Days.

RT @JenBlogs4U: Active conversations happening throughout #WC024 #WCNMGN #community #WordPress pic.twitter.com/n0fVW1hF87

— Bridget Willard (@YouTooCanBeGuru) August 30, 2018

yay

RT @yoast: So fun to see #TeamYoast has joined several teams at Contributor Day for WordCamp Nijmegen! #marketing #polyglots #support #community #core #WC024 🎉 pic.twitter.com/Wb9Cb0e0PF

— Bridget Willard (@YouTooCanBeGuru) August 30, 2018

Publish. Publish. Publish.

We’ve been publishing like crazy — as fast as an open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. collaborative can, anyway. We’d love social shares, feedback, and, of course, ideas.

https://meta.trac.wordpress.org/ticket/3744

Closemarketing & Java Traveler – WordPress Case Study

WordPress News Survey 2018 Report

How WordPress Easily Links Content and eCommerce to Complex Back-end Systems: A Case Study

Transforming WordPress for the Modern Newsroom

What is the difference between WordPress.org and WordPress.com?

Slide Deck for Meetups: Contribute To WordPress

We’re Here for You

If your team would like strategic advice or copywriting, please pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” either me (@gidgey on Slack) or @mcdwayne. We’ll set up a TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card and get to work.

As always, our meeting notes are published on our blog weekly.

#marketing-team

Bridget Willard 5:47 pm on August 13, 2018
Tags: Marketing Team

Marketing Team Update – August 8, 2018

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

Highlights

We’ve been working on recommendations from the growth council to improve WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/. Last week we finalized and submitted page content for how to get help with WordPress to meta.trac. Though, we are unsure of if or when that will be published.

That said, we published our brand book in our handbook and the results of our survey on how folks get their WordPress news.

WordPress News Survey 2018 Report

We are continuing to write and publish case studies. Please feel free to submit those here.

Last Week’s Stats

Since a majority of our work manifests itself in blog posts on our blog, here’s how we’re doing.

The top post last week was the Jargon Glossary. (We’ve received some feedback and suggestions and are working on implementing those.)

We’re so happy the jargon glossary is still a top getter for stats.

We’re Here for You

Our meeting notes are here.

#marketing-team

Bridget Willard 7:24 pm on August 3, 2018
Tags: Marketing Team

Marketing Team Update – August 1, 2018

Our vision for the Marketing Team is to be a resource on strategy and content for other WordPress teams. We use our weekly slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. meeting to focus on updates to the tasks that currently exist in Trello.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

Highlights

We’ve been working on recommendations from the growth council on content that will improve WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/. This week we finalized and submitted page content for how to get help with WordPress to meta.trac.

We are continuing to write and publish case studies. This is what we’ve most recently published. We’d love social shares, too.

Network Rail: A WordPress Case Study

A Drupal to WordPress Migration and a New Digital Culture of Creation

Closemarketing & Java Traveler – WordPress Case Study

Last Week’s Stats

Since a majority of our work manifests itself in blog posts on our blog, here’s how we’re doing.

The top post last week was the Drupal Case Study.

Marketing Blog Stats Week Ending 8/3/2018

We’re Here for You

Our meeting notes are here.

#marketing-team

Bridget Willard 12:23 am on July 29, 2018
Tags: Marketing Team

Marketing Team Update – July 25, 2018

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

Highlights

We are continuing to write case studies. There are a few that need approval and publishing so look for those next week on our Marketing Blog.

Last Week’s Stats

Since a majority of our work manifests itself in blog posts on our blog, here’s how we’re doing.

The top post last week was the WordPress News Survey. We’ve analyzed the results and hope to publish that this week.

We’re Here for You

Our meeting notes are here.

#marketing-team

Bridget Willard 1:12 am on July 21, 2018
Tags: Marketing Team

Marketing Team Update – July 18, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We use our weekly slackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. meeting to focus on updates to the tasks that currently exist in Trello.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

Last Week’s Stats

The top post last week was the WordPress News Survey.

Take the 2018 WordPress News Survey

We hope you’ll share it within your spheres of influence as well.

Stats for the Marketing Blog Week Ending 7/20/18

We’re Here for You

Our meeting notes are here.

#marketing-team

Bridget Willard 11:43 pm on July 16, 2018
Tags: Marketing Team

Marketing Team Update – July 11, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams — that means you.

For those who want to join the team, it’s easy to feel overwhelmed. If you have any questions or feel lost (all of us do at some point), please feel free to pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” any of us in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We also added a section in our handbook for Accessibility in which we defer to the AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) Team.

Last Week’s Stats

The top two posts from last week continue to be the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved. We are also excited that the case studies continue to be a good resource.

Marketing Blog Stats for the week ending 7/16/18

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card and get to work.

Our meeting notes are here.

#marketing-team

Bridget Willard 8:24 pm on June 15, 2018
Tags: Marketing Team

Marketing Team Update – June 15, 2018

This was a big week for the Marketing Team as we had Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe. It was a successful day, despite technical challenges. We’re most proud of the onboarding process which has reduced that time from 4 hours to less than one hour.

Pausing during the work and watching people speak to one another with eye contact and smiles made my heart full. This kind of conversation develops psychological safety which is important for any team to do well — especially volunteer teams who communicate in SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. in different time zones.

WCEU Wins

1. Eight new contributors.
2. Returning contributors.
3. Working with the Privacy Team to create marketing copy for buy-in with the US market.
4. Writing case studies for the Marketing Blog.
5. Brainstorming on content in person which develops better working relationships.
6. Bridging gaps with community and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), specifically interpretation for Deaf and hard of hearing.
7. Analog brainstorm on marketing copy differentiating dot com and org with an agreed-upon neutrality.
8. Working with accessibility team on copy for all the handbooks that defers to them.
9. And, of course, meeting our friends in person.

Our notes from our June 6 meeting are here.

Latest Stats

The top post from last week continues to be the jargon glossary. Since Contributor Day was yesterday, it’s not surprising that the top posts were onboarding-related.

Marketing Blog Stats Period Ending 6/15/18

We’re Here for You

#marketing-team