Marketing Team Update – June 15, 2018

Contributor Day WCEUThis was a big week for the Marketing Team as we had Contributor Day at WordCamp Europe. It was a successful day, despite technical challenges. We’re most proud of the onboarding process which has reduced that time from 4 hours to less than one hour.

Pausing during the work and watching people speak to one another with eye contact and smiles made my heart full. This kind of conversation develops psychological safety which is important for any team to do well — especially volunteer teams who communicate in Slack in different time zones.

WCEU Wins

1. Eight new contributors.
2. Returning contributors.
3. Working with the Privacy Team to create marketing copy for buy-in with the US market.
4. Writing case studies for the Marketing Blog.
5. Brainstorming on content in person which develops better working relationships.
6. Bridging gaps with community and accessibility, specifically interpretation for Deaf and hard of hearing.
7. Analog brainstorm on marketing copy differentiating dot com and org with an agreed-upon neutrality.
8. Working with accessibility team on copy for all the handbooks that defers to them.
9. And, of course, meeting our friends in person.

Our notes from our June 6 meeting are here.

Latest Stats

The top post from last week continues to be the jargon glossary. Since Contributor Day was yesterday, it’s not surprising that the top posts were onboarding-related.

Marketing Blog Stats Period Ending 6/15/18

Marketing Blog Stats Period Ending 6/15/18

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

 

 

#marketing-team

Marketing Team Update – May 30, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you.

For those who want to join the team, it’s easy to feel overwhelmed. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We are excited about the upcoming Contributor Day at WordCamp Europe. Dwayne, Jen, Yvette and I will all be there to help assist and onboard new people with tasks.

Last Week’s Stats

The top two posts from last week continue to be the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved. We are also excited that the case studies continue to be a good resource.

Marketing Blog Stats as of 6/1/18

Marketing Blog Stats as of 6/1/18

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – May 23, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you. We reiterate our mission each week so that everyone who is new to the team understands what our goals are.

For those who want to join the team, it’s easy to feel overwhelmed. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

The Create a Blog task is moving forward as the copy is approved and the wireframe has been assigned to the design team. It’s exciting to work on pages that will help WordPress.org.

We are excited about the upcoming Contributor Day at WordCamp Europe. Dwayne, Jen, Yvette and I will all be there to help assist and onboard new people with tasks.

Last Week’s Stats

The top two posts from last week are the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved.

Marketing Stats 7 Days w/e 5/25/18

We’re Here for You

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – May 16, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you. We reiterate our mission each week so that everyone who is new to the team understands what our goals are.

If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello. We’ve been concentrating on tasks originating from the Growth Council of late including surveys, and new page and menu ideas.

The Marketing Team is continuing to receive and write case studies as well.

Three you may have missed are:

This Case Study is published by the Make WordPress Marketing Team. Provided by DigiSavvy, a full-service digital agency in Los Angeles.

Urban Southern Case Study

This Case Study is published by the Make WordPress Marketing Team. Provided by Manifesto, a multi-award winning agency of creatives and technologists in London, UK.

Unicef Case Study

This Case Study is published by the Make WordPress Marketing Team, provided by 24HR, a Digital Agency located in Stockholm, Sweden.

24 HR – React and REST API Case Study for Expohouse

We are excited about the upcoming Contributor Day at WordCamp Europe.

Last Week’s Stats

The top two posts from last week were the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved.

7 Day Stats Ending 16 May 18

7 Day Stats Ending 16 May 18

We’re Here for You

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – May 9, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you. We reiterate our mission each week so that everyone who is new to the team understands what our goals are.

If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We are pretty excited to have provided a few onboarding documents for Contributor Days including Italian, Spanish, and one for the Training Team.

Contributor Day Onboarding PDF

Contributor Day Benvenuto e Grazie

Contributor Day Onboarding Guide – Training Team

Contributor Day Onboarding Guide – Spain

We’re Here for You

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – May 2, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you. We reiterate our mission each week so that everyone who is new to the team understands what our goals are.

If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We’re Here for You

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

Here are our top posts for this week.

Here are our top posts for this week ending 04 May 18.

Here are our top posts for this week ending 04 May 18.

Follow along and subscribe to the Marketing Blog to get our resources and updates.

#marketing-team

Marketing Team Update – March 28, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello. However, we encourage teams to work together when they can.

Thank you David Skarjune

Our friend and partner in the Marketing Team is going on a sabbatical. Thank you @skarjune for all that you’ve done for the Open Source Community, WordPress, Make WordPress, and the Marketing Team. We wish you all the best.

He especially got us going on our Handbook, which is in its MVP state but it would have happened without David.

Growth and Onboarding

We’re growing in passion, numbers, and tasks. It’s an honor to be part of a kind, yet fast-moving team.

If you’re thinking of participating in the Marketing team at WCEU’s Contributor Day, we’d love to have you. Myself, @mcdwayne@jenblogs4u, and @yvettesonneveld will be there.

We are also working on a 1 Page PDF for Contributor Day onboarding; we were waiting for feedback on our edits to the Handbook for Contributor Day but may proceed regardless.

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

We have a lot going on our Trello Board. We’re lucky to have so many amazing people who want to help.

Trello Board for the Marketing Team - 3/30/18 Screenshot

Trello Board for the Marketing Team – 3/30/18 Screenshot

#marketing-team

Marketing Team Update – March 23, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you.

We used the 3/21 slack meeting to focus on updates to the tasks that currently exist in Trello.

Our big win this week was a project that @mcdwayne has been leading with @flixos90, our team, and coordinating with Core and Design for a while: New User Quick Start Guide for Trac. We’re hopeful that this encourages people to participate in Core with more confidence.

We’re growing in passion, numbers, and tasks. It’s an honor to be part of a kind, yet fast-moving team. If you’re thinking of participating in the Marketing team at WCEU’s Contributor Day, we’d love to have you. Myself, @mcdwayne@jenblogs4u, and @yvettesonneveld will be there.

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – March 7, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you.

Today’s Meeting

The Marketing team used the 2/28 slack meeting to focused on updates to the tasks that exist in Trello currently.

The marketing team uses the weekly meeting to run through our Trello Cards and see what’s up. We’re growing in passion, numbers, and tasks. It’s quite rewarding right now, actually. Lots to be proud of.

It’s good to remember that everyone that contributes on this team are volunteers.

Our main update this week is that @mcdwayne is leading a Contribution Sprint with @bridgetwillard at 9am Sunday, March 11, to make a huge dent in our Handbook Copy. As a team, we believe we’ve got enough “tribal knowledge” as Dwayne puts it, to start putting that in a doc, making it easier to onboard new members and solidify our vision.

The Marketing Team has grown quite a bit since @rosso99 started it at WCEU some years ago and our hope is that our Handbook is published and ready for WCEU’s Contributor Day this year.

By the way, if you’re thinking of participating in the Marketing team at WCEU’s Contributor Day, we’d love to have you. Myself, @mcdwayne, @jenblogs4u, and @yvettesonneveld will be there.

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – February 28, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you.

Today’s Meeting

The Marketing team used the 2/28 slack meeting to focused on updates to the tasks that exist in Trello currently.

It’s good to remember that everyone that contributes on this team are volunteers.We published two documents including SEO Standards for Internal WordPress sites and a Jargon Glossary for new folks. It’d be great to get some tweets of the glossary with #MakeWordPress. (Please & Thank You.)

You can read more here.

Contributor Days

@bridgetwillard is reaching out to camps individually and keeping track on a Google Sheet. This week the Marketing Channel will be manned for Oslo and Antwerp.

Updating and Maintaining Showcase Page

@otto42 gave instructions to @bridgetwillard and she, @mcdwayne, @jenblogs4u, and @harryjackson1221 will be approving those posts for now. If you see a page on the showcase that is no longer using WordPress, let us know in Slack. @chanthaboune is working on some objective guidelines for us.

Reach out to Marketing

Feel free to reach out to me (@gidgey on slack) or @mcdwayne if you have a project for Marketing. We will set up a Trello card and rally our team in Slack.

#marketing-team