Marketing Team Update – September 21, 2018

The Marketing Team is a strategic resource for other WordPress teams. We also provide copywriting services. Our volunteers are well-equipped and eager. We work independently using in Trello but use our weekly slack meeting to focus on updates.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

What is the Marketing Team Doing?

Admittedly, it’s been a while since I posted our last update. Apologies.

Quite a few of the Team Reps were at the Contributor Day at WordCamp Nijmegen and we also promoted Siobhan Cunningham to Team Rep.

Publish. Publish. Publish.

We’ve been publishing like crazy — as fast as an open source collaborative can, anyway. We’d love social shares, feedback, and, of course, ideas.

https://meta.trac.wordpress.org/ticket/3744

Closemarketing & Java Traveler – WordPress Case Study

WordPress News Survey 2018 Report

How WordPress Easily Links Content and eCommerce to Complex Back-end Systems: A Case Study

Transforming WordPress for the Modern Newsroom

What is the difference between WordPress.org and WordPress.com?

Slide Deck for Meetups: Contribute To WordPress

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

As always, our meeting notes are published on our blog weekly.

#marketing-team

Marketing Team Update – August 8, 2018

The Marketing Team is a strategic resource for other WordPress teams. We also provide copywriting services. Our volunteers are well-equipped and eager. We work independently using in Trello but use our weekly slack meeting to focus on updates.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

Highlights

We’ve been working on recommendations from the growth council to improve WordPress.org. Last week we finalized and submitted page content for how to get help with WordPress to meta.trac. Though, we are unsure of if or when that will be published.

That said, we published our brand book in our handbook and the results of our survey on how folks get their WordPress news.

WordPress News Survey 2018 Report

We are continuing to write and publish case studies. Please feel free to submit those here.

Last Week’s Stats

Since a majority of our work manifests itself in blog posts on our blog, here’s how we’re doing.

The top post last week was the Jargon Glossary. (We’ve received some feedback and suggestions and are working on implementing those.)

We're so happy the jargon glossary is still a top getter for stats.

We’re so happy the jargon glossary is still a top getter for stats.

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – August 1, 2018

Our vision for the Marketing Team is to be a resource on strategy and content for other WordPress teams. We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

Highlights

We’ve been working on recommendations from the growth council on content that will improve WordPress.org. This week we finalized and submitted page content for how to get help with WordPress to meta.trac.

We are continuing to write and publish case studies. This is what we’ve most recently published. We’d love social shares, too.

Network Rail: A WordPress Case Study

A Drupal to WordPress Migration and a New Digital Culture of Creation

Closemarketing & Java Traveler – WordPress Case Study

Last Week’s Stats

Since a majority of our work manifests itself in blog posts on our blog, here’s how we’re doing.

The top post last week was the Drupal Case Study.

Marketing Blog Stats Week Ending 8/3/2018

Marketing Blog Stats Week Ending 8/3/2018

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – July 25, 2018

Our vision for the Marketing Team is to be a resource on strategy and content for other WordPress teams. We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

Highlights

We are continuing to write case studies. There are a few that need approval and publishing so look for those next week on our Marketing Blog.

Last Week’s Stats

Since a majority of our work manifests itself in blog posts on our blog, here’s how we’re doing.

The top post last week was the WordPress News Survey. We’ve analyzed the results and hope to publish that this week.

Top Posts on Marketing Blog Week Ending 7/28/18

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – July 18, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

 

Last Week’s Stats

The top post last week was the WordPress News Survey.

Take the 2018 WordPress News Survey

We hope you’ll share it within your spheres of influence as well.

Stats for the Marketing Blog Week Ending 7/20/18

Stats for the Marketing Blog Week Ending 7/20/18

 

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – July 11, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you.

For those who want to join the team, it’s easy to feel overwhelmed. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We also added a section in our handbook for Accessibility in which we defer to the Accessibility Team.

Last Week’s Stats

The top two posts from last week continue to be the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved. We are also excited that the case studies continue to be a good resource.

Marketing Blog Stats for the week ending 7/16/18

 

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – June 15, 2018

Contributor Day WCEUThis was a big week for the Marketing Team as we had Contributor Day at WordCamp Europe. It was a successful day, despite technical challenges. We’re most proud of the onboarding process which has reduced that time from 4 hours to less than one hour.

Pausing during the work and watching people speak to one another with eye contact and smiles made my heart full. This kind of conversation develops psychological safety which is important for any team to do well — especially volunteer teams who communicate in Slack in different time zones.

WCEU Wins

1. Eight new contributors.
2. Returning contributors.
3. Working with the Privacy Team to create marketing copy for buy-in with the US market.
4. Writing case studies for the Marketing Blog.
5. Brainstorming on content in person which develops better working relationships.
6. Bridging gaps with community and accessibility, specifically interpretation for Deaf and hard of hearing.
7. Analog brainstorm on marketing copy differentiating dot com and org with an agreed-upon neutrality.
8. Working with accessibility team on copy for all the handbooks that defers to them.
9. And, of course, meeting our friends in person.

Our notes from our June 6 meeting are here.

Latest Stats

The top post from last week continues to be the jargon glossary. Since Contributor Day was yesterday, it’s not surprising that the top posts were onboarding-related.

Marketing Blog Stats Period Ending 6/15/18

Marketing Blog Stats Period Ending 6/15/18

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

 

 

#marketing-team

Marketing Team Update – May 30, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you.

For those who want to join the team, it’s easy to feel overwhelmed. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time as a catch up on our tasks. However, anyone can chat in our Slack channel about anything at any time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

We are excited about the upcoming Contributor Day at WordCamp Europe. Dwayne, Jen, Yvette and I will all be there to help assist and onboard new people with tasks.

Last Week’s Stats

The top two posts from last week continue to be the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved. We are also excited that the case studies continue to be a good resource.

Marketing Blog Stats as of 6/1/18

Marketing Blog Stats as of 6/1/18

We’re Here for You

If your team would like strategic advice or copywriting, please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – May 23, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you. We reiterate our mission each week so that everyone who is new to the team understands what our goals are.

For those who want to join the team, it’s easy to feel overwhelmed. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello.

The Create a Blog task is moving forward as the copy is approved and the wireframe has been assigned to the design team. It’s exciting to work on pages that will help WordPress.org.

We are excited about the upcoming Contributor Day at WordCamp Europe. Dwayne, Jen, Yvette and I will all be there to help assist and onboard new people with tasks.

Last Week’s Stats

The top two posts from last week are the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved.

Marketing Stats 7 Days w/e 5/25/18

We’re Here for You

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team

Marketing Team Update – May 16, 2018

Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams  — that means you. We reiterate our mission each week so that everyone who is new to the team understands what our goals are.

If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. We meet in Slack every Wednesday morning at 8:00 a.m. Pacific Time.

We use our weekly slack meeting to focus on updates to the tasks that currently exist in Trello. We’ve been concentrating on tasks originating from the Growth Council of late including surveys, and new page and menu ideas.

The Marketing Team is continuing to receive and write case studies as well.

Three you may have missed are:

This Case Study is published by the Make WordPress Marketing Team. Provided by DigiSavvy, a full-service digital agency in Los Angeles.

Urban Southern Case Study

This Case Study is published by the Make WordPress Marketing Team. Provided by Manifesto, a multi-award winning agency of creatives and technologists in London, UK.

Unicef Case Study

This Case Study is published by the Make WordPress Marketing Team, provided by 24HR, a Digital Agency located in Stockholm, Sweden.

24 HR – React and REST API Case Study for Expohouse

We are excited about the upcoming Contributor Day at WordCamp Europe.

Last Week’s Stats

The top two posts from last week were the jargon glossary and the onboarding guide for Contributor Day. This reinforces our mission to be helpful to the community at large get involved.

7 Day Stats Ending 16 May 18

7 Day Stats Ending 16 May 18

We’re Here for You

As always, if you have a task request please ping either me (@gidgey on Slack) or @mcdwayne. We’ll set up a Trello card and get to work.

Our meeting notes are here.

#marketing-team