Marketing team update – July 2020

We have brought together some of the work we are doing at the moment as a bi-monthly roundup. Do come along to the SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. channel if you have a background or experience in marketing and want to get involved.

What does that word mean?

We have been reviewing the WordPress and contributing jargon buster/ glossary. This builds on the work done on this at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe (WCEU).

Come and join the Marketing channel or reply below if you would like to work on this or suggest words you think should be included in the next update.
https://make.wordpress.org/marketing/handbook/wordpress-jargon-glossary/ 

WordPress releaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. 5.5

From the marketing team, Mary Baum (@marybaum ) is the Marcomms Co-ordinator for the release. Yvette Sonneveld (@YvetteSonneveld ) and Abha Thakor (@webcommsat ) are also on the working group. We are finding opportunities for members to give feedback, including developers on the team. Thanks to everyone who has been supporting this.

WordPress 5.5 Beta 1 came out for testing last week. Do please consider how you can help with this. Update: Beta 2 launched on 14 July 2020.

We have even more marketing team members involved with 5.6! More on releases and what marketing is doing to support this work in future updates. You can understand more about developments in 5.5 by following the weekly dev meetings in the #core Slack channel on Wednesdays, 20:00 – 21:00 UTC. 

Onboarding videos

We are recruiting help to make different language versions of our onboarding videos to help non-native English speakers to connect with the global Make Teams and participate in contributor events.

We have a number of resources being developed including a video on how to join WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ and Make WordPress Slack. These videos make it easier for new contributors, especially in advance of online contributor events. They are helping the Marketing Team, WordCamp Europe and other teams to support new joiners, and reducing onboarding time. We will be adding to the seven videos already voiced-over in different languages, with voiceovers being prepared in Spanish, Greek, French, Hindi, Italian, Romanian and more.

How you can help

As this has a marketing and outward looking focus, we need contributors with strong presenting voices who are confident translators. We also ask them to link in with the relevant locale and so we can promote information about their Slack channels too. If you can help, contact (@)abhanonstopnewsuk and (@)macgraphic in the Make WordPress Slack.

We are working towards getting more videos and other onboarding material ready for the WordCamp US contributor event.

You can find the videos we have completed so far on YouTube. Once all subtitled, they are being moved to WordPress.tv and the links will be updated on the WordPress Contributor Day Handbook on GitHub.

Next onboarding / introduction to contributing to the Marketing team

Tuesday 14 July 2020, 12:00 UTC via video-conferencing. A final reminder for anyone who wanted to come to this session, please register on the sign-up sheet.

These sessions cover:

  • working in Slack
  • collaborating in documents

Promoting WordPress Meetups

If you are a MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. organizer, help us to help you market your events by completing our survey. We continue to create materials in response to feedback and support organizing teams during the pandemic.

We hope many of our initiatives will help the community stay connected and to welcome new joiners. You can use #OnlineWPMeetup on your social channels to share your chapter events with others from a global audience.

Video marketing and subtitling WordPress.tv videos

We’ve trained another 20 people to identify videos on WordPress.tv which could be used to market WordPress, its features and its amazing community.

We continue to work with the TV Team on this and prioritizing videos which need subtitling. Through this marketing campaign, we want to help more users be aware of and use these free resources in their work or hobby website projects.

Supporting contributor events

The work post WordCamp Europe and leading up to WordCamp US is continuing at pace. We have welcomed a lot of new members joining us from other teams or new to the project.

A very big thanks to @webcommsat , @OGlekler , @meher , @nullbyte, @marks99, @yvettesonneveld and @amethystanswers for leading various aspects and doing a tremendous amount of work during many months. Thanks too to every member of the team that is involved with the work and participates in working groups and tasks throughout the week on an ongoing basis.