Title: Updates to the WordPress User &amp; Developer Survey
Author: Andrea Middleton
Published: June 28, 2019
Last modified: August 5, 2019

---

 [  ](https://profiles.wordpress.org/andreamiddleton/) [Andrea Middleton](https://profiles.wordpress.org/andreamiddleton/)
10:19 pm _on_ June 28, 2019     
Tags: [survey ( 4 )](https://make.wordpress.org/updates/tag/survey/),
[user-developer-survey ( 4 )](https://make.wordpress.org/updates/tag/user-developer-survey/)

# Updates to the WordPress User & Developer Survey

For many years, information on how people use WordPress has been gathered through
an annual survey published on WordPress.orgWordPress.org The community site where
WordPress code is created and shared by the users. This is where you can download
the source code for WordPress core, plugins and themes as well as the central location
for community conversations and organization. [https://wordpress.org/](https://wordpress.org/).
In the early years of WordPress, interesting results were shared at the State of
the WordState of the Word This is the annual report given by Matt Mullenweg, founder
of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and 
the future of WordPress. [https://wordpress.tv/tag/state-of-the-word/](https://wordpress.tv/tag/state-of-the-word/)..
In 2017, I shared [results from 2015-2017 surveys in a post on the News blog](https://wordpress.org/news/2017/12/wordpress-user-survey-data-for-2015-2017/).
There was no survey in 2018.

In preparation for the 2019 survey, I’d like to collect topic suggestions from WordPress
contributor teams. Ideally, the questions can be updated to gather information that
will help inform contributor work in the coming year.

A few important notes:

 1. This survey is mostly publicized through WordPress.org, which affects the base 
    of respondents.
 2. A full export of the raw data will not be published, to avoid sharing information
    that might reveal something that respondents consider private. _(I’d love to make
    this information as accessible as possible, though, so if you have a suggestion
    for an OS project or tool that would allow people to access with the data, but 
    that still protects individual response privacy, please leave a comment on this
    post!)_
 3. Long surveys generally gather fewer responses. It might not be possible to include
    questions on every suggested topic.

#### Suggest a topic!

WordPress contributor teams, what information would help you prioritize or direct
your work in 2020? Suggest some survey topics in a comment on this post!

[#survey](https://make.wordpress.org/updates/tag/survey/), [#user-developer-survey](https://make.wordpress.org/updates/tag/user-developer-survey/)

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 1.  ![](https://secure.gravatar.com/avatar/d5c3f2d93d1a7622578bf02f19b91bce32e642cf2962e04ab559fbc0ae333359?
     s=32&d=mm&r=g)
 2.   [Andrea Middleton](https://profiles.wordpress.org/andreamiddleton/)  10:19 pm
     _on_ June 28, 2019
 3.  +make.wordpress.org/community
      +make.wordpress.org/meta
 4.   * ![](https://secure.gravatar.com/avatar/a15532e2de67c56ac93ed4e3a26c5b139bf8450f788262910590cd2991b7874c?
        s=32&d=mm&r=g)
      *  [Jose Castaneda](https://profiles.wordpress.org/jcastaneda/)  10:46 pm _on_
        June 28, 2019
      * +make.wordpress.org/themes
 5.  ![](https://secure.gravatar.com/avatar/a436ab0e9c96432f9852e6c89a6efba387bbbd837e6f3eb29d1c97edad80f6ec?
     s=32&d=mm&r=g)
 6.   [Drivingralle](https://profiles.wordpress.org/drivingralle/)  12:29 pm _on_ June
     30, 2019
 7.  Maybe the survey could be shown on the dashboard of all WordPress Installations
     to reach a wider range of people.
 8.  As we learned from the Event-WidgetWidget A WordPress Widget is a small block 
     that performs a specific function. You can add these widgets in sidebars also 
     known as widget-ready areas on your web page. WordPress widgets were originally
     created to provide a simple and easy-to-use way of giving design and structure
     control of the WordPress theme to the user. this is a every effective way to reach
     the WP user base.
 9.   * ![](https://secure.gravatar.com/avatar/fa1675858df18178ecaee955ff16f29142492a5d2973b6461c11d4675f6db69f?
        s=32&d=mm&r=g)
      *  [Morten Rand-Hendriksen](https://profiles.wordpress.org/mor10/)  11:53 pm 
        _on_ June 30, 2019
      * Some data points worth exploring:
         - Question(s) about the long-term planning around WordPress use, ie (needs
           rephrasing) “Do you see yourself using WordPress as your main web publishing
           platform 5 years from now?” This is a standard question on surveys about
           satisfaction of jobs, services, etc.
         - Question(s) about brand awareness, especially around the difference between
           WordPress (the software) and WordPress.comWordPress.com An online implementation
           of WordPress code that lets you immediately access a new WordPress environment
           to publish your content. WordPress.com is a private company owned by Automattic
           that hosts the largest multisite in the world. This is arguably the best
           place to start blogging if you have never touched WordPress before. [https://wordpress.com/](https://wordpress.com/)(
           the SaaS offering from Automattic). Not sure about phrasing, but the goal
           is to see if people a) understand the difference, and b) consider the commercial
           offering part of the open sourceOpen Source Open Source denotes software
           for which the original source code is made freely available and may be redistributed
           and modified. Open Source **must be** delivered via a licensing model, see
           GPL. project.
         - Question(s) about hosting and backup with special focus on managed hosting
           vs. cloud services vs. shared hosting.
         - Question(s) about security services and plugins, to gauge their prevalence.
         - “Has your site ever been hacked or subjected to a DDoSDistributed Denial
           of Service A type of online attack where a large number of infected computers
           are used to overwhelm a target computer, to the point where it no longer
           has the resources to perform its normal job. [Read more](https://en.wikipedia.org/wiki/Denial-of-service_attack#Distributed_attack).
           attack?”
         - “Has your site ever crashed and had to be recovered by a backup or reinstallation?”
         - “Do you use the Classic Editor pluginPlugin A plugin is a piece of software
           containing a group of functions that can be added to a WordPress website.
           They can extend functionality or add new features to your WordPress websites.
           WordPress plugins are written in the PHP programming language and integrate
           seamlessly with WordPress. These can be free in the WordPress.org Plugin
           Directory [https://wordpress.org/plugins/](https://wordpress.org/plugins/)
           or can be cost-based plugin from a third-party. or similar?”
      * “What is your current WP version?”
         - “How many themes / plugins are installed in your current site?” Separate
           questions with variate around active / inactive.
         - Something about WordPress MeetupMeetup All local/regional gatherings that
           are officially a part of the WordPress world but are not WordCamps are organized
           through [https://www.meetup.com/](https://www.meetup.com/). A meetup is 
           typically a chance for local WordPress users to get together and share new
           ideas and seek help from one another. Searching for ‘WordPress’ on meetup.
           com will help you find options in your area. and WordCampWordCamp WordCamps
           are casual, locally-organized conferences covering everything related to
           WordPress. They're one of the places where the WordPress community comes
           together to teach one another what they’ve learned throughout the year and
           share the joy. [Learn more](https://central.wordcamp.org/about/). awareness
           and attendance to find out if people know about them, if they go, and what
           barriers stand in their way if they don’t.
         - “Who makes decisions about the WordPress Open Source Project?” Open-ended
           question with large text input field.
         - “Who controls the WordPress trademark?” Open-ended question with text input
           field.
         - “Who is the official spokesperson / persons / entity for the WordPress Open
           Source Project?” Open-ended question with text input field.
         - Questions about use of the REST APIREST API The REST API is an acronym for
           the RESTful Application Program Interface (API) that uses HTTP requests 
           to GET, PUT, POST and DELETE data. It is how the front end of an application(
           think “phone app” or “website”) can communicate with the data store (think“
           database” or “file system”)
            [https://developer.wordpress.org/rest-api/](https://developer.wordpress.org/rest-api/).
         - Questions about the installation of 3rd party blockBlock Block is the abstract
           term used to describe units of markup that, composed together, form the 
           content or layout of a webpage using the WordPress editor. The idea combines
           concepts of what in the past may have achieved with shortcodes, custom HTML,
           and embed discovery into a single consistent API and user experience. plugins
           for added blocks.
         - Questions around accessibilityAccessibility Accessibility (commonly shortened
           to a11y) refers to the design of products, devices, services, or environments
           for people with disabilities. The concept of accessible design ensures both“
           direct access” (i.e. unassisted) and “indirect access” meaning compatibility
           with a person’s assistive technology (for example, computer screen readers).(
           https://en.wikipedia.org/wiki/Accessibility) needs; number of team members
           with direct needs, what type of needs, whether accessibility tests are part
           of the dev and design process, etc.
         - Questions about learning and development; do they use the Codex or Handbooks,
           where do they get their learning (articles, videos, events, school, etc).
         - Questions around Privacy and other legal compliance (ask the privacy team
           for more details).
         - Onboarding / funnel questions along the lines of “How likely are you to 
           recommend WP to friends / family / small business / enterprise business /
           organizations / other?”
         - Discovery questions along the line of “where did you first hear about WordPress?”
           with a side question on whether the first interaction was with self-hosted
           or WP.com.
      * ![](https://secure.gravatar.com/avatar/17e3cbd63c4ddcf873d1848277de062a48239d962359ecaf1978e966429f5b6f?
        s=32&d=mm&r=g)
      *  [Rocio Valdivia](https://profiles.wordpress.org/_dorsvenabili/)  11:40 am 
        _on_ July 4, 2019
      * Thanks for the post [@andreamiddleton](https://profiles.wordpress.org/andreamiddleton/)!
      * I love [@drivingralle](https://profiles.wordpress.org/drivingralle/)‘s idea!
        😀
         - We could add a call for answering the survey in the WP dashboards
         - Depending the language activated in the dashboard, we could show the link
           to the survey in that language.
         - We could work with the Polyglots teamPolyglots Team Polyglots Team is a 
           group of multilingual translators who work on translating plugins, themes,
           documentation, and front-facing marketing copy. [https://make.wordpress.org/polyglots/teams/](https://make.wordpress.org/polyglots/teams/)
           to get the survey translated in as many languages as possible, I’m sure 
           they would be super happy to help with it
      *  - ![](https://secure.gravatar.com/avatar/8e997e7b6570ba04b872e29f736ce77a396a6b024e434de7c82530456a253e65?
           s=32&d=mm&r=g)
         -  [Courtney P.K.](https://profiles.wordpress.org/courtneypk/)  9:00 pm _on_
           July 5, 2019
         - +1 on this from me too. This is a good idea ⭐
         - ![](https://secure.gravatar.com/avatar/5783a2d9b93f04f6d0a1ddabddcfd71f15136d7eaea7a87f9962d3f93f780224?
           s=32&d=mm&r=g)
         -  [Ian Dunn](https://profiles.wordpress.org/iandunn/)  6:56 pm _on_ July 
           8, 2019
         - We don’t have a great way to add arbitrary content to the Dashboard right
           now. One hacky way of doing it would be to modify the w.org/news RSS feedRSS
           Feed RSS is an acronym for Real Simple Syndication which is a type of web
           feed which allows users to access updates to online content in a standardized,
           computer-readable format. This is the feed. so that the desired item would
           be pinned to the top of the feed, and therefore pinned to the News & Events
           widgetWidget A WordPress Widget is a small block that performs a specific
           function. You can add these widgets in sidebars also known as widget-ready
           areas on your web page. WordPress widgets were originally created to provide
           a simple and easy-to-use way of giving design and structure control of the
           WordPress theme to the user..
         - The downside there is that other w.org/news posts would not be shown as 
           prominently or as long as they otherwise would be. They’d only show up for
           a few days as part of the planet.w.org feed (the 3 bottom news links in 
           the widget), as opposed to staying for several weeks in the top position.
           See [https://core.trac.wordpress.org/ticket/43441](https://core.trac.wordpress.org/ticket/43441)
           for more details on how that works.
         - That might be worth the tradeoff, though.
            * ![](https://secure.gravatar.com/avatar/15c1992340b393e287c6050901b6c4a5a10204d854c84ee8be6be84aca77de95?
              s=32&d=mm&r=g)
            *  [Timi Wahalahti](https://profiles.wordpress.org/sippis/)  7:38 am _on_
              July 9, 2019
            * Sounds like a reasonable tradeoff. If we do it, I’d like to track how
              many respondents did come from the link in the dashboard. That would 
              be an interesting detail to know, to support possible decision making
              about adding a proper way to the coreCore Core is the set of software
              required to run WordPress. The Core Development Team builds WordPress.
              to show arbitrary content in the future.
            * ![](https://secure.gravatar.com/avatar/a436ab0e9c96432f9852e6c89a6efba387bbbd837e6f3eb29d1c97edad80f6ec?
              s=32&d=mm&r=g)
            *  [Drivingralle](https://profiles.wordpress.org/drivingralle/)  9:06 am
              _on_ July 9, 2019
            * Should be make a tracTrac Trac is the place where contributors create
              issues for bugs or feature requests much like GitHub.[https://core.trac.wordpress.org/](https://core.trac.wordpress.org/).
              ticket to discuss it?
            * Maybe related:
               [https://core.trac.wordpress.org/ticket/38064](https://core.trac.wordpress.org/ticket/38064)
      * ![](https://secure.gravatar.com/avatar/15c1992340b393e287c6050901b6c4a5a10204d854c84ee8be6be84aca77de95?
        s=32&d=mm&r=g)
      *  [Timi Wahalahti](https://profiles.wordpress.org/sippis/)  11:48 am _on_ July
        4, 2019
      * Huge +1 for [@drivingralle](https://profiles.wordpress.org/drivingralle/)‘s
        idea!
 10. ![](https://secure.gravatar.com/avatar/6ae5aac9c9f6b33d57fb70c593808445da3aefe9cc3a250641073a199810414c?
     s=32&d=mm&r=g)
 11.  [Paul Gilzow](https://profiles.wordpress.org/gilzow/)  2:47 pm _on_ July 1, 2019
 12. Wow. I think [@mor10](https://profiles.wordpress.org/mor10/) covered just about
     everything I could think of
 13. ![](https://secure.gravatar.com/avatar/6845456dbc9056f20a4cd50a6b95db78f2ae31df5c0601c613ee5b8939c41a82?
     s=32&d=mm&r=g)
 14.  [Jon Brown](https://profiles.wordpress.org/jb510/)  3:44 pm _on_ July 1, 2019
 15. I like Morten’s Questions, while he’s got a lot of them there is one line of questions
     missing.
 16. The missing line of questions is:
 17.  * is there functionality you feel is missing from WordPress coreCore Core is 
        the set of software required to run WordPress. The Core Development Team builds
        WordPress.? If so, what is it? Do you currently use a pluginPlugin A plugin
        is a piece of software containing a group of functions that can be added to
        a WordPress website. They can extend functionality or add new features to your
        WordPress websites. WordPress plugins are written in the PHP programming language
        and integrate seamlessly with WordPress. These can be free in the WordPress.
        org Plugin Directory [https://wordpress.org/plugins/](https://wordpress.org/plugins/)
        or can be cost-based plugin from a third-party. to do the functionality? If
        so which plugin?
 18. With so many questions it would make sense to have a short and long form of the
     survey. A short form of 5 questions, and then a prompt “thank you, that information
     is super helpful to us, would you be willing to answer a few more questions?”
 19. I’ll finally note that the least interesting questions of the type “do you make
     a living with WordPress”, “do you use WP as a CMS”, “are you learning JS”, etc….
     those were interesting 15 years ago they’re not now.
 20.  * ![](https://secure.gravatar.com/avatar/2ff9243b5bac71ad3e341dcb5f31c36e68515c9e7d42cfd400caa998ccfdb9df?
        s=32&d=mm&r=g)
      *  [Rian Kinney, Esq.](https://profiles.wordpress.org/riankinney/)  5:36 pm _on_
        July 1, 2019
      * Hey Andrea, I’m not sure what the intended purpose of the survey is, because
        I don’t see it stated anywhere. The bulk of the questions seem to relate to
        user demographics (target market/segmentation, etc.), but there are also questions
        included related to user concerns: “What’s the best thing about WordPress? 
        What’s the most frustrating thing about WordPress? Is it as good, or better
        than its main competitors?”
      * If the intention is not merely to identify the user population but to determine
        user engagement, to truly to gauge user interests and concerns, I agree with
        Morten and Jon Brown in expanding the questions and ability to write in answers
        in order to enhance the quality and depth of data collected.
      * Leading questions and limited answer choices can skew results.
      * I understand allowing for open fields will add to the time necessary to process
        the data but Jon Brown’s proposed question is extremely well crafted, allowing
        for Users to share their specific concerns without being constrained to limited
        answer choices, which may not accurately reflect their sentiment or intended
        response. Jon Brown’s proposed question can also take a lot of the guess work
        out of formulating specific accessibilityAccessibility Accessibility (commonly
        shortened to a11y) refers to the design of products, devices, services, or 
        environments for people with disabilities. The concept of accessible design
        ensures both “direct access” (i.e. unassisted) and “indirect access” meaning
        compatibility with a person’s assistive technology (for example, computer screen
        readers). (https://en.wikipedia.org/wiki/Accessibility), privacy, etc. questions,
        by simply allowing the respondent to tell you exactly what functional improvements
        they feel would best improve their experience.
      * Questions relating to brand awareness and potential consumer confusion surrounding
        WordPress.orgWordPress.org The community site where WordPress code is created
        and shared by the users. This is where you can download the source code for
        WordPress core, plugins and themes as well as the central location for community
        conversations and organization. [https://wordpress.org/](https://wordpress.org/)/.
        com is of particular interest to gauge how well this distinction is being marketed
        and communicated, as well as if and where improvement is necessary. If the 
        survey doesn’t establish whether the respondent knows/understands the difference
        between the two WordPress’s, or which they are using, you can’t ascertain the
        reliability of their responses.
 21. ![](https://secure.gravatar.com/avatar/890bd890338f9b6a17143a65ac10a20410e135583d95106bb09f20d91f66afe2?
     s=32&d=mm&r=g)
 22.  [Tor-Bjorn Fjellner](https://profiles.wordpress.org/tobifjellner/)  12:54 pm 
     _on_ July 2, 2019
 23. I like the questions suggested by [@mor10](https://profiles.wordpress.org/mor10/)
     but in some places (for instance: Which editor do you use) would it be good to
     add an open-ended “Why/additional comments:”
 24. The “Do you make a living on WP” is not as much about how many people do make 
     a living on WP as a way to analyze responses with regards to various types of 
     usage. Now, in the era of one-click, we could even ask: Have you ever used a FTPFTP
     FTP is an acronym for File Transfer Protocol which is a way of moving computer
     files from one computer to another via the Internet. You can use software, known
     as a FTP client, to upload files to a server for a WordPress website. [https://codex.wordpress.org/FTP_Clients](https://codex.wordpress.org/FTP_Clients)
     client?
 25. Pingback: [Community Team Chat Agenda | Thursday, 4 July 2019 – Make WordPress Communities](https://make.wordpress.org/community/2019/07/03/community-team-chat-agenda-thursday-4-july-2019/)
 26. ![](https://secure.gravatar.com/avatar/b98cc60e2f12d4573ab0dca7442b45137144bac0ffb28dac83fe6a72bd6ba007?
     s=32&d=mm&r=g)
 27.  [Josepha](https://profiles.wordpress.org/chanthaboune/)  6:54 pm _on_ July 8,
     2019
 28. +make.wordpress.org/accessibility
      +make.wordpress.org/core +make.wordpress.org/
     design +make.wordpress.org/docs +make.wordpress.org/hosting +make.wordpress.org/
     marketing +make.wordpress.org/mobile +make.wordpress.org/plugins +make.wordpress.
     org/polyglots +make.wordpress.org/support +make.wordpress.org/training +make.wordpress.
     org/tide
 29. ![](https://secure.gravatar.com/avatar/46d3ca74e9d1debb47accf911e53fcd852be3bebfa92e9c53ecbd614dd620984?
     s=32&d=mm&r=g)
 30.  [sarah semark](https://profiles.wordpress.org/tinkerbelly/)  10:02 am _on_ July
     10, 2019
 31. One of the things I’ve personally struggled with, in terms of making informed 
     decisions, is the lack of data about who is using WordPress and how they’re using
     it. It would be so great to use this as an opportunity to establish a baseline
     data set that we could then use a jumping-off point for further explorations and
     research.
 32. That said, in order for that data to be helpful, we’d need to get a pretty wide
     respondent base and we’d need to post the survey in a more visible place to end-
     users who might not be involved in the open-source project. The questions we ask,
     accordingly, would probably be different depending on our coreCore Core is the
     set of software required to run WordPress. The Core Development Team builds WordPress.
     purpose here: are we trying to learn about WordPress’ end users, or are we trying
     to learn about the WordPress project’s contributors?
 33. If we want to learn about _end users_, here are a few of the things I’d be particularly
     interested in:
 34.  * What is their (self-rated) level of technical expertise?
      * What other platforms have they used in the past? What made them choose and 
        stay with WordPress? If they were starting a new website from scratch, would
        they use WordPress or another platform?
      * How many WordPress sites do they own or manage?
      * What is their industry and primary role?
      * Did they build their site themselves, or did someone build it for them?
      * How frequently do they publish posts/log in/change themes/install new plugins
        or functionality/etc?
      * What is their primary goal for their website?
      * What plugins would they recommend to others?
      * Do they use the new editor?
      * If there’s one piece of advice they could offer the WordPress team, what would
        it be? (We ask this question during user research sessions and it was always
        revealing.)
      * Would they be willing to be contacted for further research?
 35. Regarding #2:
 36. > A full export of the raw data will not be published, to avoid sharing information
     > that might reveal something that respondents consider private. (I’d love to 
     > make this information as accessible as possible, though, so if you have a suggestion
     > for an OS project or tool that would allow people to access with the data, but
     > that still protects individual response privacy, please leave a comment on this
     > post!)
 37. When we’ve made user research data public, what we did was anonymise the data 
     first, by stripping out names and other identifying data. This meant that people
     could access and help parse the data, but didn’t have access to any identifiable
     or private user data. It’s pretty lo-fi, but it’s effective. You can also replace
     the identifiable data with codes, and then have a (private) lookup table for the
     codes, but that’s only important if you’re processing the data in such a way that
     being able to tie the results back to a specific individual is helpful, which 
     often isn’t the case, especially in a large-scale survey like this where the aggregate
     of responses is likely more useful than individual responses.
 38. Pingback: [Design Meeting Notes for 10 July 2019 – Make WordPress Design](https://make.wordpress.org/design/2019/07/10/design-meeting-notes-for-10-july-2019/)
 39. ![](https://secure.gravatar.com/avatar/5783a2d9b93f04f6d0a1ddabddcfd71f15136d7eaea7a87f9962d3f93f780224?
     s=32&d=mm&r=g)
 40.  [Ian Dunn](https://profiles.wordpress.org/iandunn/)  2:29 pm _on_ July 11, 2019
 41. I think one of the most useful topics we could collect data around would be the
     impact of GutenbergGutenberg The Gutenberg project is the new Editor Interface
     for WordPress. The editor improves the process and experience of creating new 
     content, making writing rich content much simpler. It uses ‘blocks’ to add richness
     rather than shortcodes, custom HTML etc.
      [https://wordpress.org/gutenberg/](https://wordpress.org/gutenberg/)
     on the ecosystem. I’ve heard anecdotes of agencies avoiding blockBlock Block is
     the abstract term used to describe units of markup that, composed together, form
     the content or layout of a webpage using the WordPress editor. The idea combines
     concepts of what in the past may have achieved with shortcodes, custom HTML, and
     embed discovery into a single consistent API and user experience. development 
     because it takes exponentially longer than the corresponding shortcodeShortcode
     A shortcode is a placeholder used within a WordPress post, page, or widget to 
     insert a form or function generated by a plugin in a specific location on your
     site. would. Similarly, [@chrisvanpatten](https://profiles.wordpress.org/chrisvanpatten/)
     recently published an insightful post about [the difficulties that the average agency is having when trying to adapt to Gutenberg and modern JS](https://www.chrisvanpatten.com/the-gutenberg-crisis).
     For developers, I can personally attest to [just how difficult the learning curve can be](https://hackernoon.com/how-it-feels-to-learn-javascript-in-2016-d3a717dd577f).
 42. All of that makes me wonder: what kinds of questions would help us identify the
     biggest, most existential problems that users/companies/developers/etc are facing?
     Getting data on those would help us focus our attention on solving those problems,
     and track our progress over the next few years.
 43. Additionally, I’ve also had a hard time getting actionable feedback from users
     who complain about Gutenberg on the forums and in reviews. It would be helpful
     to ask some questions that could provide insight into the specific reasons behind
     the negative experiences that some people report, which should help lead to solutions
     to those problems.
 44. Here’s a few rough ideas:
 45. For business owners/managers
 46.  * How easy is it to find/retain developers who can build blocks that meet your
        clients/customers needs? (very easy, moderately easy, moderately hard, very
        hard)
      * How often do you use or build blocks for your clients/customers (very often,
        sometimes, not very often, never)
      * At the end of the day, has Gutenberg made your clients/customers happier with
        the projects you deliver (yes/no, with an text field to explain more if they
        answer no)
 47. For developers:
 48.  * Do you feel like you’ve learned JavaScriptJavaScript JavaScript or JS is an
        object-oriented computer programming language commonly used to create interactive
        effects within web browsers. WordPress makes extensive use of JS for a better
        user experience. While PHP is executed on the server, JS executes within a 
        user’s browser.
         [https://www.javascript.com](https://www.javascript.com/) 
        deeply? (yes/somewhat/no)
      * Are there any barriers that prevent you from building blocks? (yes/sometimes/
        no, with a text field for identifying them if they answer “yes” or “sometimes”)
 49. For users:
 50.  * Have you switched to using the new block editor for writing posts and pages?(
        yes/sometimes/no, with a text field to explain why not if they answered “sometimes”
        or “no”)
      * What are the hardest things to do in the new block editor?
      * Are there things that you can’t do in the new block editor that you could do
        in the Classic editor, or that are easier to do in the Classic editor?
 51. ![](https://secure.gravatar.com/avatar/5fd14da569e96e1ea91f6f1a6cd9677f78e5444dc108a56844f1a2e92d604df1?
     s=32&d=mm&r=g)
 52.  [Maria](https://profiles.wordpress.org/mariawoothemescom/)  4:16 pm _on_ July
     12, 2019
 53. Survey design is very tricky. Many research questions people have are not best
     suited to be answered in a survey. Rather, other research methods such as interviews
     can be more effective especially for the open ended questions people have. I would
     not recommend too many open-ended responses.
 54. Survey questions are best reserved for examining current behavior and should not
     be used to predict future behavior. People are terrible at it which makes the 
     results not as helpful.
 55. I’d love to see us try to promote this survey wider than the .org community. We
     don’t really do ourselves justice by sticking with that and we could really use
     a better lay of the land of the total WordPress eco-sphere.
 56. I completely agree with the research focus and questions that Sarah recommends
     above. I also like Ian’s thoughts around the impact of GutenbergGutenberg The 
     Gutenberg project is the new Editor Interface for WordPress. The editor improves
     the process and experience of creating new content, making writing rich content
     much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom 
     HTML etc.
      [https://wordpress.org/gutenberg/](https://wordpress.org/gutenberg/)
     on the ecosystem. And agree it would be good to start with the goals of this survey.
     Would love to see us find more research professionals with survey experience to
     help with the design of this.
 57. ![](https://secure.gravatar.com/avatar/05d2dfe4847b8890aad5d6b5e0c0913c8332280e5a0e19f2cfa547d8b58f7dfd?
     s=32&d=mm&r=g)
 58.  [kvsquared](https://profiles.wordpress.org/kvsquared/)  5:38 pm _on_ July 12,
     2019
 59. I have a background in questionnaire design and I hope the following suggestions/
     thoughts are helpful to you all…
 60. 1. **Get crisp on your objectives**. I see a lot of ideas for questions to ask
     but it might be helpful to take a few steps back to first outline what you want
     to get out of the research before you start creating questions. I often find that
     after I go through this exercise, I realize I need multiple surveys or I need 
     to use more than one method (beyond a survey) to meet my objectives. You can start
     by making a long list of all of your needs. Then, you can group them by topic.
 61. 2. **Don’t waste precious time with the respondent, asking things you can answer
     yourselF**. The survey questions should focus solely on the things you cannot 
     already get out of your systems about the respondent. _(And you should use the
     survey only to collect what you need to ID them to enable you to append that data
     later…)_
 62. 3. **Minimize the use of open-ended questions**. Open-ended questions help us 
     get context to responses. We love love love to ask them in surveys because we 
     want to use the survey to get ALL THE ANSWERS. However, analyzing the open-ended
     results is truly difficult (even nightmare-ish) and can become really really expensive
     very quickly. They are also taxing to answer so they increase the length of the
     survey significantly. They are usually best used in a qualitative environment 
     and I recommend avoiding them in surveys whenever possible.
 63. 4. **Your data quality is heavily reliant on asking good questions**. Take a lot
     of time to think through the way you ask a question to ensure it’s clear, objective,
     easy to answer, and will give you the answers you truly need. For example, you
     will get a binary (yes/no) response to a question like, “Do you see yourself using
     WordPress as your main web publishing platform 5 years from now?” But you can 
     rephrase it to get richer information: “Using a scale of 1-5, how likely are you
     to use WordPress as your main web publishing platform 5 years from now?”
 64. 5. **Know your audience**. Do all you can to ensure the questions are relevant
     to the survey respondent. This will make the survey respondent feel valued while
     also minimizing survey abandonment. For example, considering how you distribute
     this survey, will ALL of your possible survey respondents know what a “DDosDistributed
     Denial of Service A type of online attack where a large number of infected computers
     are used to overwhelm a target computer, to the point where it no longer has the
     resources to perform its normal job. [Read more](https://en.wikipedia.org/wiki/Denial-of-service_attack#Distributed_attack).
     attack” is? Or will they know what plugins (and how many) they use? If not, you’ll
     need to consider various survey design approaches to account for the variances
     in your respondent craft.
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