Marketing Team Update – June 15, 2018

Contributor Day WCEUThis was a big week for the Marketing Team as we had Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of There are many teams that people can participate in, each with a different focus. at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe. It was a successful day, despite technical challenges. We’re most proud of the onboarding process which has reduced that time from 4 hours to less than one hour.

Pausing during the work and watching people speak to one another with eye contact and smiles made my heart full. This kind of conversation develops psychological safety which is important for any team to do well — especially volunteer teams who communicate in SlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at in different time zones.


1. Eight new contributors.
2. Returning contributors.
3. Working with the Privacy Team to create marketing copy for buy-in with the US market.
4. Writing case studies for the Marketing Blog.
5. Brainstorming on content in person which develops better working relationships.
6. Bridging gaps with community and accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (, specifically interpretation for Deaf and hard of hearing.
7. Analog brainstorm on marketing copy differentiating dot com and org with an agreed-upon neutrality.
8. Working with accessibility team on copy for all the handbooks that defers to them.
9. And, of course, meeting our friends in person.

Our notes from our June 6 meeting are here.

Latest Stats

The top post from last week continues to be the jargon glossary. Since Contributor Day was yesterday, it’s not surprising that the top posts were onboarding-related.

Marketing Blog Stats Period Ending 6/15/18

Marketing Blog Stats Period Ending 6/15/18

We’re Here for You

If your team would like strategic advice or copywriting, please pingPing The act of sending a very small amount of data to an end point. Ping is used in computer science to illicit a response from a target server to test it’s connection. Ping is also a term used by Slack users to @ someone or send them a direct message (DM). Users might say something along the lines of “Ping me when the meeting starts.” either me (@gidgey on Slack) or @mcdwayne. We’ll set up a TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the team uses for example: card and get to work.