SEO Expert


SEO (Search Engine Optimization) is a vital part of Digital Marketing. Being an SEO Expert is a critical part of the training team to ensure higher visibility of the Training and Learn website before the target audience across Search Engines.

SEO Experts will be part of Subject Matter Experts itself. At least one SME (Faculty Member) will initiate as an SEO expert and onboarding new SEO experts to expand the team. He/She will guide them with the weekly tasks and make sure it brings value to the entire training team. This handbook includes process and steps to execute responsibilities as an SEO Expert. 

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  • Conducting keyword research and suggesting the best keyword.
  • Auditing existing pages/posts to increase visibility before the target audience.
  • Adding MetaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. fields for each post and page. This includes a meta title and meta description.
  • Run the analysis and provide feedback on optimization tasks if any.
  • Work with the development team to ensure SEO best practices are properly implemented on Training and Learn Website.
  • Coordinate and work with the Marketing team, helping with the best keywords, titles, and captions for sharing Training/Learning pages/Posts.

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  • Current Training Team Member guided by SEO Expert Faculty member.

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Current SEO Expert

NameSlackSlack Slack is a Collaborative Group Chat Platform The WordPress community has its own Slack Channel at Handle
Amit Patel@Amit Patel

Reach out to a Training Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. or SEO Expert Faculty Member to learn more about this role and the onboarding process.

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