Proposal: Hosting Learn videos on YouTube

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I propose transitioning the video embedding platform for Learn WordPress from WordPress.tv to the WordPress YouTube channel. We will still submit videos to WordPress.tv but use the Youtube videos for embeds.

YouTube allows WordPress, as a non-profit organization, the opportunity to host our videos without any advertisements, ensuring an uninterrupted and seamless viewing experience for our users.

We can seamlessly embed YouTube videos into posts and Sensei, the learning management system we use for courses, which will also be utilized for learning pathways.

Additionally, by hosting our videos on the official WordPress YouTube channel, we can:

consolidate our educational content in one central location, and utilize the playlist functionality to better categorize and segment Learn videos.
utilize YouTube’s detailed analytics, empowering the Training Team to make data-driven decisions and optimize our content strategy for maximum impact.
add chapters to videos, which is something we are not able to do using WordPress.tv.
leverage YouTube’s SEO tools to enhance our videos’ visibility, ensuring they reach a broader audience searching for WordPress tutorials.
utilize YouTube’s accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) features, such as subtitles and translations, enabling us to cater to a diverse audience, which aligns with our commitment to inclusivity.

WordPress.tv videos are already being synced to the WordPress YouTube channel, so there would be little process change.

Are there any other advantages or disadvantages we haven’t highlighted here? Please share your thoughts by Wednesday, 4 December.

+make.wordpress.org/marketing/

Courtney P.K. 9:18 pm on November 17, 2023

I fully support this proposal! You’ve outlined some great benefits to hosting Learn videos on YouTube. I particularly am excited about the improved analytics and the potential to reach a wider audience.
Cynthia Norman 12:23 pm on November 20, 2023

I think this would be a smart move.

You can take advantage of tools designed to assist you with YouTube analytics. Two tools I’ve played around with are TubeBuddy and VidIQ.

I also believe a strong presence within YouTube can help to build trust with choosing WordPress.
ElmaStudio 12:48 am on November 23, 2023

I really like this proposal, I think it will also highlight the amazing work done in the Learn videos further.
Benjamin Evans 1:58 am on November 23, 2023

utilize YouTube’s accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) features, such as subtitles and translations, enabling us to cater to a diverse audience

I am particularly interested in this aspect. I hope this switch can help us accelerate Learn’s advancements into non-English communities.
Jamie 7:24 am on November 28, 2023

This is a great proposal. I like the idea of being able to have more flexibility and control. AccessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility) and translation options will also be of great benefit.
Amit Patel 4:40 am on November 29, 2023

Thanks @west7.

I believe this is a definitely a smart suggestion and i support this idea. Embedding videos directly from YouTube instead of WordPress.tv will help alleviate potential additional load on the platform. Additionally, it offers the advantage of leveraging YouTube’s analytics capabilities, opening up opportunities for increased traffic.

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