Proposal: Hosting Learn videos on YouTube

I propose transitioning the video embedding platform for Learn WordPress from to the WordPress YouTube channel. We will still submit videos to but use the Youtube videos for embeds.

YouTube allows WordPress, as a non-profit organization, the opportunity to host our videos without any advertisements, ensuring an uninterrupted and seamless viewing experience for our users. 

We can seamlessly embed YouTube videos into posts and Sensei, the learning management system we use for courses, which will also be utilized for learning pathways.

Additionally, by hosting our videos on the official WordPress YouTube channel, we can:

  • consolidate our educational content in one central location, and utilize the playlist functionality to better categorize and segment Learn videos.
  • utilize YouTube’s detailed analytics, empowering the Training Team to make data-driven decisions and optimize our content strategy for maximum impact. 
  • add chapters to videos, which is something we are not able to do using
  • leverage YouTube’s SEO tools to enhance our videos’ visibility, ensuring they reach a broader audience searching for WordPress tutorials.
  • utilize YouTube’s accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). ( features, such as subtitles and translations, enabling us to cater to a diverse audience, which aligns with our commitment to inclusivity. videos are already being synced to the WordPress YouTube channel, so there would be little process change.

Are there any other advantages or disadvantages we haven’t highlighted here? Please share your thoughts by Wednesday, 4 December.