Project Proposal: Content Localization


43% of the web is built on WordPress, and this number encompasses millions of people across the world making magic happen online for themselves, their clients, or their communities. With that in mind, it is integral that we have Learn WordPress content that enables and empowers people to get the most out of WordPress no matter what locale they are engaging with it in. This initiative will help us push WordPress beyond 43%.

The goal of the Content Localization project is to increase and expand availability of content on Learn WordPress to a variety of non-English locales by:

  • Creating new non-English locale content through Online Workshops, Courses, Lesson Plans, and Tutorials
  • Increasing non-English locale representation in the Online Workshop MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on will help you find options in your area. Group
  • Increasing non-English locale representation in the Training Team
  • Engaging with and bringing in more non-English locales into the Learn WordPress community

By the end of this project we should have the groundwork of a repeatable process that can be iterated upon further as the folks brought in start work to deliver on the goal of this project.

Project DRIsDRI Directly Responsible Individual - the people who are taking ownership or responsibility for a particular project or feature.

Project lead: @piyopiyofox

Project Members: @bsanevans, @courtneypk + volunteers

Project Timeline

Start: September 2022

End: December 2023

Project Objectives

In order to achieve the above mentioned goals and ensure the success of this project, we will need to focus our efforts on the following objectives:

  • Establish the Locale Ambassador role
  • Enlist at least five Locale Ambassadors (one in each target language)
  • Create a workflow of onboarding and how-to guides that take folks through the journey of joining the Training Team to publishing localized content
  • Bring in at least two new Training Team Members from the following locale communities: Spanish, Japanese, German, French, and Italian (These five languages are a starting point based on the most used languages in our stats page)
  • Have localized content show first on the Learn WordPress homepage when someone visits the page in their native locale

A Locale Ambassador is someone who bridges their local community and the Training Team through various initiatives such as, but not limited to: bringing contributors into their training team,  onboarding contributors to the Training Team’s processes and providing language support, creating localized content.


The tasks listed here have been separated by categorical work buckets.


Tasks in this section center around prep work for the Training Team.

Deadline: October 3rd, 2022

  • Share Proposal with Training Team
  • Post project thread on Training Team Blog
  • Assign Faculty or Training Team Members for support


Tasks in this section center around creation of onboarding and how-to handbook pages that need to be created to support this initiative.

Deadline: December 23, 2022

  • Being a Locale Ambassador
  • Translating a Tutorial, Course, or Lesson Plan
  • Advertising Learn Content to your local community
  • Engaging the Marketing Team for publication of new locale content on Twitter
  • Engaging the Polyglots TeamPolyglots Team Polyglots Team is a group of multilingual translators who work on translating plugins, themes, documentation, and front-facing marketing copy. for translation assistance
  • Engaging your local community regarding joining Learn WordPress
  • Bringing in Online Workshop Contributors from non-English locales
  • Recruiting Locale Ambassadors


Tasks in this section center around work that will require a developer to implement.

Deadline: November 30, 2022

  • Enable locale tagging for Courses, Tutorials, and Online Workshops

Please take a moment to comment on this post to share your feedback on this project proposal by Wednesday, September 28th