Comparing the Classic Editor and Gutenberg

Some videos of people using the Classic Editor were shown in the State of the WordState of the Word This is the annual report given by Matt Mullenweg, founder of WordPress at WordCamp US. It looks at what we’ve done, what we’re doing, and the future of WordPress. 2018. These videos illustrate some of the pain points found in past usability testing, studies, surveys, and feedback. We added a few tests of GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. with same tasks and are sharing them here.


  • Classic Editor: 10 participants (6 female, 4 male), 3 countries, age range: 20-39, web expertise: average or advanced, WP experience: novice or average, NPS: 6.4.
  • Gutenberg: 3 participants (2 female, 1 male), 2 countries, age range: 19-36, web expertise: average or advanced, WP experience: novice or average, NPS: 8.3.


  • You are on assignment to write an article for a new travel blog. Luckily, they are sending you to your favorite vacation spot! Your instructions are to choose a topic you think will get people as excited as you are about this place. It’s up to you to pick a focus (food, activities, lodging, etc.). Start at
  1. Log in with username demo and password pass037538
  2. Give your post a title and add one sentence.
  3. Add two images side-by-side. 
  4. Add a YouTube video.
  5. Click “Preview” to check your work so far.
  6. Go back to editing and add a caption to the video you added before.
  7. Add an image on the left and some text on the right and a paragraph below it.
  8. Move the video or images from one part of the content to another (i.e. from the top to the bottom or vice versa).
  9. You love to close each article with the same snippet. Open the following link, copy the HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites., and add it to the end of your post.
1<img draggable=”false” class=”emoji” alt=”<img draggable=”false” class=”emoji” alt=”” src=””>” src=””>
  1. Publish the post!

Classic Editor Highlight Reels

Gutenberg Highlight Reels

Although the questions were initially created for the Classic Editor, the same tasks in Gutenberg were compared.

Net Promoter Score (NPS)

We asked, “based on your experience today, how likely are you to recommend this editor to a friend or colleague? (0=Not at all likely, and 10=Very Likely)?” after each test. Users rated the Classic Editor experience at an average of 6.4 and the Gutenberg experience 8.3.

Links to Full Videos

  1. Session 1 — VideoPress
  2. Session 2 — VideoPress
  3. Session 3 — VideoPress
  4. Session 4 — VideoPress
  5. Session 5 — VideoPress
  6. Session 6 — VideoPress
  7. Session 7 — VideoPress
  8. Session 8 — VideoPress
  9. Session 9 — VideoPress
  10. Session 10 —VideoPress
  11. Session 1 — VideoPress
  12. Session 2 — VideoPress
  13. Session 3 — VideoPress
    (One task was modified here accidentally: “Add two images side-by-side in a gallery” and this little bit helped the user discover how to complete the task.)

There’s More!

A sitebuilding study is under way, and you can volunteer to get involved or follow along on the Make WordPress Design blog.

#gutenberg, #usability-testing