Two user tests were run on the latest patch for: #33755

Tasks:

1. Log into the site.
2. Find where you would add a site logo.
3. If you are struggling to find the place, you can find it under ‘Appearance’, then ‘Customise’ and ‘Site Identity’.
4. Add a site logo. There are existing images you can use or you can upload one of your own.
5. Add a site icon.

Questions:

1. How discoverable was the ability to add a site logo or site icon?
2. Do you know the difference between a site icon and site logo?
3. Would you use the site logo feature?
4. Would you use the site icon feature?

Notes:

I tried to enable success despite a leading note on where things were. I also have 3 potentials for closed answers in the questions. As we’d not had a survey, I took this as a chance to add them to gauge. If we do more tests we could expand this to get them to explain the differences. This also may be a point for documentation.

User test one:

Notes:

• 0:53: When asked to go to add a logo she goes to Header.
• 1:10: Despite going into the Customizer she goes back out thinking was in wrong place.
• 2:48: Goes to site icon rather than logo first when asked to do logo.
• 3:12: Realises did site icon and thinks they did it automatically. Self corrects.

Questions:

1. How discoverable was the ability to add a site logo or site icon?
   as you saw I was looking in the wrong place but really I think it does make sense to be in appearance. A tool tip on whats included in those submenus might be helpful.
2. Do you know the difference between a site icon and site logo?
   yes
3. Would you use the site logo feature?
   yes!
4. Would you use the site icon feature?
   yes!

User test two:

Notes:

• 1:17: Appearance found but tells self no.
• 2:03: They go into Customize and think it’s not the right place.
• 4:03: They begin to go through all links to try and find logo.
• 4:49: Again they go into Customize and come out.
• 7:33: They move on and find the help instructions.
• 8:02: They say they needed those instructions as wouldn’t have found it otherwise.
• 8:34: They managed to do it really easily and are pleased when this happens.
• 9:12: Site icon forces cropping and this trips up on first attempt.

Questions:

1. How discoverable was the ability to add a site logo or site icon?
   It was very difficult to find where to add the site logo, but once I was directed there, it was easy to find where to add the site icon.
2. Do you know the difference between a site icon and site logo?
   no
3. Would you use the site logo feature?
   I would use the logo feature.
4. Would you use the site icon feature?
   I would not use the site icon feature until I understand what it is for.

#site-icon, #site-logo, #user-testing