Site logo and icon user testing

Two user tests were run on the latest patch for: #33755

Tasks:

1. Log into the site.
2. Find where you would add a site logo.
3. If you are struggling to find the place, you can find it under ‘Appearance’, then ‘Customise’ and ‘Site Identity’.
4. Add a site logo. There are existing images you can use or you can upload one of your own.
5. Add a site icon.

Questions:

1. How discoverable was the ability to add a site logo or site icon?
2. Do you know the difference between a site icon and site logo?
3. Would you use the site logo feature?
4. Would you use the site icon feature?

Notes:

I tried to enable success despite a leading note on where things were. I also have 3 potentials for closed answers in the questions. As we’d not had a survey, I took this as a chance to add them to gauge. If we do more tests we could expand this to get them to explain the differences. This also may be a point for documentation.

User test one:

Notes:

• 0:53: When asked to go to add a logo she goes to HeaderHeader The header of your site is typically the first thing people will experience. The masthead or header art located across the top of your page is part of the look and feel of your website. It can influence a visitor’s opinion about your content and you/ your organization’s brand. It may also look different on different screen sizes..
• 1:10: Despite going into the CustomizerCustomizer Tool built into WordPress core that hooks into most modern themes. You can use it to preview and modify many of your site’s appearance settings. she goes back out thinking was in wrong place.
• 2:48: Goes to site icon rather than logo first when asked to do logo.
• 3:12: Realises did site icon and thinks they did it automatically. Self corrects.

Questions:

1. How discoverable was the ability to add a site logo or site icon?
   as you saw I was looking in the wrong place but really I think it does make sense to be in appearance. A tool tip on whats included in those submenus might be helpful.
2. Do you know the difference between a site icon and site logo?
   yes
3. Would you use the site logo feature?
   yes!
4. Would you use the site icon feature?
   yes!

User test two:

Notes:

• 1:17: Appearance found but tells self no.
• 2:03: They go into Customize and think it’s not the right place.
• 4:03: They begin to go through all links to try and find logo.
• 4:49: Again they go into Customize and come out.
• 7:33: They move on and find the help instructions.
• 8:02: They say they needed those instructions as wouldn’t have found it otherwise.
• 8:34: They managed to do it really easily and are pleased when this happens.
• 9:12: Site icon forces cropping and this trips up on first attempt.

Questions:

1. How discoverable was the ability to add a site logo or site icon?
   It was very difficult to find where to add the site logo, but once I was directed there, it was easy to find where to add the site icon.
2. Do you know the difference between a site icon and site logo?
   no
3. Would you use the site logo feature?
   I would use the logo feature.
4. Would you use the site icon feature?
   I would not use the site icon feature until I understand what it is for.

#site-icon, #site-logo, #user-testing