Marketing and communication

How to attract sponsors, speakers, and attendees using your online and offline assets, and other sustainabilitysustainability Meeting the needs of the present without compromising the ability of future generations to meet their own needs marketing tips.

  • Build a sustainable and accessible website for the event.
  • Spend your publication budget on local companies and services.
  • Set a deadline for registration. Among other things, it allows you to avoid food waste.
  • Use a digital-only ticketing system.
  • Let your followers know about the sustainability aspect of the event—share the information on digital channels.
  • Include useful information—like recycling or donation points—on the event’s website and host messages.
  • Run a survey (before or after the event) to gather opinions and suggestions for making events more sustainable.
  • Minimize the number of posters and banners and use recycled paper. Consider using timeless design.
  • Reuse banners and reduce single-use. Prefer recyclable materials from unsustainable sources.
  • Provide marketing materials for sponsors via a sustainable local provider.
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