Title: Revitalizing the Showcase
Author: Jonathan Pantani
Published: April 19, 2023

---

 [  ](https://profiles.wordpress.org/jpantani/) [Jonathan Pantani](https://profiles.wordpress.org/jpantani/)
9:06 pm _on_ April 19, 2023     
Tags: Showcase   

# Revitalizing the Showcase

## Showcase Content Moderation Efforts

_The Showcase aims to show the world what can be done with WordPress and help demonstrate
the capabilities of WordPress as a publishing platform with a vast array of use 
cases of sites for personal bloggers and small businesses to enterprise companies
and national governments._

With [efforts](https://github.com/WordPress/wporg-mu-plugins/issues/251#issuecomment-1228545353)
made throughout 2022 to highlight the incredible capabilities of the WordPress platform,
solidifying its values and identity, many eyes have been drawn to the opportunity
that it presents. 

WordPress is a brand that many people are unaware of, but interact with daily. Within
the WordPress ecosystem, it’s known for its flexibility, popularity, and freedom
to own one’s content. From personal blogs to enterprise websites, millions of sites
are powered by WordPress. To highlight the power and breadth of the CMS, the project
ought to showcase stunning and unique sites from all across the open web. What better
way for WordPress to become a household name than to share and celebrate some of
those stories? 

The showcase represents the best of what’s possible with WordPress. Infinite possibilities
of what you can create on the platform. Millions of sites could make it. Great, 
right? There are already [some guidelines](https://wordpress.org/showcase/submit-a-wordpress-site/)
in place for submissions. A little more polish through a few updates could have 
added benefits to the collection. There are lessons from the guidelines for [Moderating Photos](https://make.wordpress.org/photos/handbook/moderating-photos/)
that can serve as a beneficial example. First, remember that keeping the guidelines
flexible and short can encourage people to submit. Second, it would be overly prescriptive
to say things ought to be from specific categories or regions. By design, the Showcase
should be diverse in every sense. 

Knowing what’s worked well for the Project in the past, like the [WP Photo Directory](https://wordpress.org/photos/),
while aligning it to WordPress brand values will make the Showcase one of WordPress’s
most valuable marketing and communications assets.

## History

Despite this goal, the existing [WordPress.org Showcase](https://wordpress.org/showcase/)
has faced long-standing technical and moderation hurdles which made it difficult
to keep updated. A variety of discussions about the Showcase’s purpose, design, 
and moderation are cataloged in [Github](https://github.com/WordPress/Marketing-Team/issues/55).

The moderation process is cumbersome, relying heavily on a fragile automation process
that has had issues over the years. Editing has been very manual, and elevated editor
privileges have created bottlenecks over the years. Revisiting the showcase now 
should help alleviate some of the issues. 

The Showcase receives hundreds of new submissions every year, about a third of which
are spam/broken, and many more which do not meet the submission guidelines. Note
too that current submission guidelines are open to a lot of interpretation, thus
making the entire process of moderating Showcase far more complex than it needs 
to be. 

The Showcase is a valuable asset for the WordPress project and re-starting efforts
to keep it current and fresh will surely inspire others of the infinite possibilities
of a WordPress-powered website.

## Coming up

A companion post outlining the proposed guidelines for the WordPress Showcase has
been [posted to the Make Marketing blog](https://make.wordpress.org/marketing/?p=10817).
If you want to weigh in and get more involved in revitalizing the showcase, the 
Make Marketing team looks forward to hearing community voices!

[#showcase](https://make.wordpress.org/project/tag/showcase/)

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 5.  [Sé Reed](https://profiles.wordpress.org/sereedmedia/)  5:49 pm _on_ May 17, 2023
 6. Came across this post and I think it would be worth revisiting this article as 
    part of this process:
     [https://make.wordpress.org/marketing/2019/01/23/showcase-redesign/](https://make.wordpress.org/marketing/2019/01/23/showcase-redesign/)

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