Howdy everyone I think it’s time for Marketing…

Howdy everyone! I think it’s time for Marketing to have its own Make section on .org – as I posted a few months ago on this p2 with lots of ideas moving forward, we’ve had several Marketing contributor dayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. groups (3 at WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. EU, and one at WCUS a week ago), the Security whitepaper was released mainly for marketing reasons (and now has been translated into Japanese, Romanian, Indonesian, and Spanish, with several other languages in progress), and the WCUS Contributor Day group actually shipped a WP Flyer/Sales Sheet we’re proud to share with the WP world and get people using it and translating it.

There’s a lot of work to do, and there are a lot of people who are interested in contributing. We need some space!

Just a note of clarification: the marketing team would focus on materials which help people/individuals sell/market WordPress the software – i.e., the security whitepaper and other whitepapers, the sales sheet, the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. presentation, etc.

I am more than happy to help moderate / staff / populate the p2, and set up monthly or biweekly meetings while we staff up.

Update: the new Marketing p2 is here: https://make.wordpress.org/marketing/ We’ll start populating it and getting it moving now!

#make, #marketing, #p2s

WCEU 2015 Contributor Day Marketing group notes This…

WCEU 2015 Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. – Marketing group notes

This is the 2nd time we’ve had a Marketing contributor day group at WCEU, and the 3rd I’ve led (also at WCLDN) We had 15 people join the Marketing day group, which was double that of last year’s group, and I heard from several people that they weren’t sure they would be able to contribute on Contributors Day until they joined, so that was great.

We worked on 3 main things:

  • Furthering the open sourceOpen Source Open Source denotes software for which the original source code is made freely available and may be redistributed and modified. Open Source **must be** delivered via a licensing model, see GPL. WordPress presentation started at WCEU 2014
  • Generating a list of ideas for other marketing contributor day groups to tackle
  • Re-imagining the Features page on WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/

Open Source WordPress Presentation

  • If you haven’t heard about it, it’s a reveal.js presentation (i.e., manageable on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/, platform-independent, easily modifiable by anyone who knows HTMLHTML HTML is an acronym for Hyper Text Markup Language. It is a markup language that is used in the development of web pages and websites.) incorporating a lot of the reasons and selling points I’ve shared in some of popular enterprise presentations at WordCamps. The idea of this presentation is to help agencies and freelancers ‘sell’ WordPress and they can customize it to their market / country with a great set of starting examples and case studies, and focus more on building sites vs. selling WordPress.

We came up with an outline at WCEU 2014 and the outline is almost complete for me to get a first draft online in a Github repo. With the work we started in 2014, I took some personal/work time to further it between meetings, and will continue to do so. We made some progress on the open source and multilingual sections.

Marketing Sub-group ideas for Contributions
We took 10-15 minutes to brainstorm some ways that we could contribute back to the Community and here are a few things we came up with:

  • 1-page datasheet/flyer about WordPress features
  • Information banners with infographics
  • Comparison charts of different CMS
  • 1-page summary of the WordPress ecosystem (or a map/graphic)
  • Infographic about security? non-technical
  • Benefits of open source
  • Redesign features page
  • Modular Landing page for presenting WordPress
  • Redesign tag landing page tempate for .org Showcase with tag description/intro
  • Country-specific landing pages (aka tag landing page) for .org Showcase

Re-imagining the Features page on WordPress.org

This was a fun exercise to try and we broke the group up into two teams so they could work together, faster. We were lucky to have some UXUX UX is an acronym for User Experience - the way the user uses the UI. Think ‘what they are doing’ and less about how they do it. designers in the group, and each team took a different approach. Here are their suggestions below, one focused more on content and addressing the three audiences we believe are addressed/interested in this information (user/content creator, administrator, and developer), and the other focused more on the display of information.

I did preface the exercise by saying I wasn’t guaranteeing we could change the page, but I think it’s a good exercise for the community and it would be nice if we could update it – some of the content is rather old, like highlighting “ability to have comments.” 🙂

I’m not able to post pictures, so you can check out the gallery I uploaded here on GDrive of the team and their landing page suggestions:
https://drive.google.com/folderview?id=0B9wRJsOfSKgzflJJVkNiaFFreXpqOEJKcGFnUDlqUTNHcDVSeTkyMWV5blpFdDJzbDFfSGc&usp=sharing

#contributor-day, #marketing, #wceu