Get WordPress: Improving the Path to WordPress

For quite a while now, the metaMeta Meta is a term that refers to the inside workings of a group. For us, this is the team that works on internal WordPress sites like WordCamp Central and Make WordPress. team has been interested in improving the download and mobile pages on The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. Unofficially, we’ve been referring to this as the “Get WordPress” project. Here’s an overview of the thinking thus far.

Note: The overview and proposal below are just exploratory to gather feedback.


Currently on, there’s are three related navigation items in use: “Mobile,” “Hosting,” and “Download WordPress.” Visitors to must select which “path” they want to follow.

There are a couple of issues with situation:

  1. When a visitor clicks on “Download WordPress,” they may be expecting an immediate download of the software. Typical software websites don’t use the “Download” terminology if that package will not be immediately downloaded.
  2. Much of the content in the three navigation items is related. We currently duplicate content from the mobile page across the site when a user is on mobile, for example. Each of these pages is a different way someone can “get WordPress,” either direct to their computer, on their mobile device, or through a recommended host.


There are a couple of approaches we can use to fix this.

  1. The easiest approach is to keep the three navigation items and update the “Download WordPress” button to immediately download WordPress.
  2. Conversely, we could rename “Download WordPress” to “Get WordPress” and keep everything in place.
  3. A third option is to rename “Download WordPress” to “Get WordPress,” and create a new landing page (/get/), removing the other two navigation items. Get WordPress would provide an overview of the WordPress mobile applications, a download button for the WordPress zip, and links to preferred hosts, as well as An online implementation of WordPress code that lets you immediately access a new WordPress environment to publish your content. is a private company owned by Automattic that hosts the largest multisite in the world. This is arguably the best place to start blogging if you have never touched WordPress before. (this currently exists).

I think the preferred option is #3 in the above list. For one, creating a page that is context-aware (mobile vs desktop) is a win-win for users on all platforms. Additionally, merging these pages gives visitors a full overview of how to get started with WordPress. By displaying these items on one single page, we can help communicate the purpose of each section and how they would relate to the visitors and each other more fluidly.

Merging these pages also reduces the number of items in the main navigation and clarifies the main call-to-action button that exists across We’d also want to ensure that we provide this merged page to all Rosetta sites.

Information Architecture

Here are both the current and proposed IA.



Current IA


Proposed IA


What do you think? We’d love feedback on the proposal above and this possible direction. Leave your comments below!

#download, #get, #mobile