Title: WCEU 2015 Contributor Day Marketing group notes This&#8230;
Author: Sara Rosso
Published: July 6, 2015
Last modified: December 27, 2022

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 [  ](https://profiles.wordpress.org/rosso99/) [Sara Rosso](https://profiles.wordpress.org/rosso99/)
3:55 pm _on_ July 6, 2015     
Tags: contributor day, [marketing ( 2 )](https://make.wordpress.org/meta/tag/marketing/),
[wceu ( 2 )](https://make.wordpress.org/meta/tag/wceu/)   

# WCEU 2015 Contributor Day Marketing group notes This…

WCEU 2015 Contributor DayContributor Day Contributor Days are standalone days, frequently
held before or after WordCamps but they can also happen at any time. They are events
where people get together to work on various areas of [https://make.wordpress.org/](https://make.wordpress.org/)
There are many teams that people can participate in, each with a different focus.
[https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/](https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/)–
Marketing group notes

This is the 2nd time we’ve had a Marketing contributor day group at WCEU, and the
3rd I’ve led (also at WCLDN) We had 15 people join the Marketing day group, which
was double that of last year’s group, and I heard from several people that they 
weren’t sure they would be able to contribute on Contributors Day until they joined,
so that was great.

We worked on 3 main things:

 * Furthering the open sourceOpen Source Open Source denotes software for which 
   the original source code is made freely available and may be redistributed and
   modified. Open Source **must be** delivered via a licensing model, see GPL. WordPress
   presentation started at WCEU 2014
 * Generating a list of ideas for other marketing contributor day groups to tackle
 * Re-imagining the Features page on WordPress.orgWordPress.org The community site
   where WordPress code is created and shared by the users. This is where you can
   download the source code for WordPress core, plugins and themes as well as the
   central location for community conversations and organization. [https://wordpress.org/](https://wordpress.org/)

**Open Source WordPress Presentation**

 * If you haven’t heard about it, it’s a reveal.js presentation (i.e., manageable
   on GitHubGitHub GitHub is a website that offers online implementation of git 
   repositories that can easily be shared, copied and modified by other developers.
   Public repositories are free to host, private repositories require a paid subscription.
   GitHub introduced the concept of the ‘pull request’ where code changes done in
   branches by contributors can be reviewed and discussed before being merged by
   the repository owner. [https://github.com/](https://github.com/), platform-independent,
   easily modifiable by anyone who knows HTMLHTML HTML is an acronym for Hyper Text
   Markup Language. It is a markup language that is used in the development of web
   pages and websites.) incorporating a lot of the reasons and selling points I’ve
   shared in some of popular enterprise presentations at WordCamps. The idea of 
   this presentation is to help agencies and freelancers ‘sell’ WordPress and they
   can customize it to their market / country with a great set of starting examples
   and case studies, and focus more on building sites vs. selling WordPress.

We came up with an outline at WCEU 2014 and the outline is almost complete for me
to get a first draft online in a Github repo. With the work we started in 2014, 
I took some personal/work time to further it between meetings, and will continue
to do so. We made some progress on the open source and multilingual sections.

**Marketing Sub-group ideas for Contributions**
 We took 10-15 minutes to brainstorm
some ways that we could contribute back to the Community and here are a few things
we came up with:

 * 1-page datasheet/flyer about WordPress features
 * Information banners with infographics
 * Comparison charts of different CMS
 * 1-page summary of the WordPress ecosystem (or a map/graphic)
 * Infographic about security? non-technical
 * Benefits of open source
 * Redesign features page
 * Modular Landing page for presenting WordPress
 * Redesign tag landing page tempate for .org Showcase with tag description/intro
 * Country-specific landing pages (aka tag landing page) for .org Showcase

**Re-imagining the Features page on WordPress.org**

This was a fun exercise to try and we broke the group up into two teams so they 
could work together, faster. We were lucky to have some UXUX UX is an acronym for
User Experience - the way the user uses the UI. Think ‘what they are doing’ and 
less about how they do it. designers in the group, and each team took a different
approach. Here are their suggestions below, one focused more on content and addressing
the three audiences we believe are addressed/interested in this information (user/
content creator, administrator, and developer), and the other focused more on the
display of information.

I did preface the exercise by saying I wasn’t guaranteeing we could change the page,
but I think it’s a good exercise for the community and it would be nice if we could
update it – some of the content is rather old, like highlighting “ability to have
comments.” 🙂

I’m not able to post pictures, so you can check out the gallery I uploaded here 
on GDrive of the team and their landing page suggestions:
 https://drive.google.
com/folderview?id=0B9wRJsOfSKgzflJJVkNiaFFreXpqOEJKcGFnUDlqUTNHcDVSeTkyMWV5blpFdDJzbDFfSGc&
usp=sharing

[#contributor-day](https://make.wordpress.org/meta/tag/contributor-day/), [#marketing](https://make.wordpress.org/meta/tag/marketing/),
[#wceu](https://make.wordpress.org/meta/tag/wceu/)

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