Global Marketing Team Meeting Notes 22 April 2020

Section links

Task updates

Supporting members during the pandemic

Collaboration

Draft agenda for next meeting

Introduction

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates. 

We recognize it is a very difficult time for our members and community. We have included more informal, lighthearted items in our meetings coming from our Virtual Coffee Breaks as a way of supporting the community. In addition, we are providing more detailed notes and actions to help members who are working on or would like to participate in tasks. 

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. can be found at: https://wordpress.slack.com/archives/C0GKJ7TFA/p1587564032452100

Attended/Participated async

Meeting led by: @yvettesonneveld

Meeting notes and follow-up actions: thanks to @maedahbatool, @yvettesonneveld, @webcommsat

Attended: @maedahbatool, @harryjackson1221, @yvettesonneveld, @webcommsat, @timbb, @meher, @darls, @oglekler, @michelleames, @simonasn, @chaion07, @gkibria69, @antialiasfactory, @SatishPatel, @megphillips91, @lmurillom

Task updates

Contributor Events – WCEU 2020 Online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.

Update provided by @webcommsat

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: https://trello.com/c/1KagUPpT

The WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe team is all geared up working towards conducting the first-ever online Contributor Day for WordCamp Europe. Preparations are in full swing. This online contributor day will take place on 4 June 2020. 

@webcommsat and others have been updating the Trello board ready for WCEU. Please can you update your task to help us move items further or adapt them for use at WCEU. Marketing team members are also preparing onboarding sessions to support newer members. Everyone involved is working hard to help WCEU be another amazing contributor event and we appreciate it. Thank you!

How can you help?

  • Create a screencast: Make a screen capture video with voiceover showing how to join the Make WordPress on Slack. Any personal login details captured would need to be removed. If you individually or in a small group who can volunteer to help on this, please add a note to the Trello card.
    • Actions: @yvettesonneveld to review video made by a Spanish WordCamp for joining the locale Slack and start a draft text which could be used for joining Make Marketing and adapted by others in their own language.
    • @webcommsat with WCEU to share a sheet with Polyglots and other teams to capture any other locales which may have similar screen capture videos for joining i) locale Slack and/or ii) Make WordPress team
    • If you can help with this, contact @webcommsat or @yvettesonneveld 
  • Guide for Google Documents: We need volunteers to work on an added guide for using Google documents specific to Marketing. This would suit members who are used to working collaboratively in Google documents and using features, like comments, replace text etc. In addition, a screen capture video could be an added feature too and this could be done by another person. 
  • Onboarding new contributors: There is going to be a pre-event onboarding session. We need people who have some experience with onboarding new contributors. As it is an online event, we need to try and help contributors in sessions which will be advertised to attendees before the event.

WordPress Online Meetups

Update provided by: @webcommsat 

The ongoing COVID-19 outbreak has meant in-person events in most parts of the globe. This has led to many WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. groups are now meeting online. We’re helping with the ongoing promotion of these events, working alongside the Community Team. Thanks to @nullbyte, @meher, @michelleames, @simonasn and @chaion07 for their ongoing work on this.

@simonasn and others have started work on a survey. We will be working on expanding the marketing and communications questions on this. This will be shared at a future collaboration session in the Marketing meeting. 

How can you help?

  • Please help us share the hashtag #OnlineWPMeetup with your local WordPress Meetup. If you can add the name and link to the Meetup you have shared this with to the Trello card we can add it to our spreadsheet.
  • A number of Meetups which could be suitable for an international audience or follow-up with interview with the organizers will be identified each week and promoted. We are working on a ‘press kit’ type / expanding reach approach so that these promotions can be shared and adapted by team members in their local networks. Please also share the items which will be posted on the Make WordPress LinkedIn.

Update from meetings on this task:

  • Breann McDede will help lead this task
  • @webcommsat and @meher have started the different continent promotions starting in Asia. 

Lazy loading and fasterwp workspace

Trello link: https://trello.com/c/dELGoIP8 

Task Lead: @harryjackson1221

You may know that companies in the WordPress ecosystem often work together. Some businesses recently collaborated on creating a standard as to how resources are excluded from lazy loading. We’re planning to create a content piece describing this.

This task will explain how some companies in the WordPress ecosystem collaborated on creating a standard on how resources are excluded from lazy loading. This feature is hoped to be implemented in coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. soon. They have created a Slack workspace to have better contact and facilitate discussion.

How can you help?

The task deliverables will be outlined as milestones. If you’re interested, contact @harryjackson1221 to find out more about the fasterwp Slack channel which has the relevant communication regarding this task. 

Team support during the pandemic

Virtual Coffee Breaks

Thanks to everyone who came along to the different coffee breaks in the last week. Thank you to those who are facilitating, providing video conferencing software or helped with tech queries and signposting: @webcommsat, @yvettesonneveld, @nullbyte, @michelleames, @megphillips91, @mikerbg, @harryjackson1221, @macgraphic, @JillianSMaxell, @maedahbatool, @timbb.

Lighter things to help the team at this team include a cookery trail and photo montage. We are sharing them in these notes in case they inspire others or in case anyone from other teams would like to take part in these informal, friendly activities at this difficult time.

Check out the schedule and join us for our Virtual Coffee Breaks.

#WPRecipeShare

Update provided by @webcommsat

Trello card: https://trello.com/c/1KagUPpT

A regular topic in the Virtual Coffee Breaks is food, difficulty in obtaining certain ingredients and motivation for cooking. @webcommsat has created a global cooking trail as a fun way to connect people, promote sharing of cultures and wellbeing. If you would like to take part in this during the current restrictions, here’s how:

Share your favorite recipe (with a picture) for others to try. You can join in by:

  • share a photo and recipe of something that you have cooked for others to try. Pick recipes that could be adapted to match food availability or cultural reasons
  • cooking at least one recipe that is shared, adjusting it for your needs, and taking a picture (before you eat it!)
  • use the hashtag #WPRecipeShare in your post

Staying Connected Picture Mosaic

Trello link: https://trello.com/c/KNOyWADa

This is another fun challenge that came out of a Virtual Coffee Break. @michelleames will create ‘walls’ of 16 photos with messages from contributors at or around their work stations. The deadline for the first wall of photos is 30 April 2020.

The original concept was for a wall of pictures to highlight how contributors are still staying connected, reduce the sense of isolation and show that members are continuing to contribute to the global WordPress project. 

How can you help?

  • Create a picture of you at your work  station 
  • Optional: hold up a sign with a key message. More details on the Trello card.
  • Once we have a Marketing example, we will share that with other teams in case they want to join in so that they can  or create a similar ‘wall’.

Collaboration time

The team collaborated on two projects this week:

  1. Online WordPress Meetup
  2. Q&A

Online WordPress Meetups

Brainstorming Questions

  • What do you look for when you are exploring an online WordPress Meetup to attend? What keywords interest you in the text? (View all replies on Slack)
  • What information would help you decide about joining an Online Meetup in another part of the world or different city to where you live (for the duration of the current situation)? (View all replies on Slack)
  • What topics would you suggest work well for Online Meetups where an audience is wider than the immediate locality? (View all replies on Slack)
  • In the survey we are building, we will be asking Meetup organizers what channels they use to market their Online Meetups. Tell us what sources and channels you use to find WordPress Online Meetups that may be of interest to you? Please include any search terms you use. (View all replies on Slack)
  • Have you been to any Online WordPress Meetups that you thought had a good marketing approach that we could share in our guides? (View all replies on Slack)
  • What do you value the most about: WordPress Meetups (in-person) and WordPress Meetups (online)? Please do give any suggestions for benefits of the in-person events which could be carried over to the online events. (View al replies on Slack)

How can you help?

If you are new to the team, we would like to hear your input into the threads for each question. You can contribute to these within 48 hours after the meeting async. If you’ve missed last week’s collaboration time, don’t worry, you can be a part of this next week or contact the person who led it to add your suggestions.

Q&As

A working group is meeting weekly to collaboratively create an article that could help pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party developers with creating helpful FAQ sections and help new WordPress users, linked to WordPress.tv videos. This is linked to other cards we have been asked to support in the Marketing Team. To help more people in the team get involved, a collaboration has been planned. Participants shared suggestions based on the following questions and other team members were encouraged to add their suggestions during the week: Thanks for all the comments and to the working group. If you want to join this working group, please message @timbb. Thanks to @webcommsat for her work on this and the collaborations.

Brainstorming Questions

  • When you are choosing a plugin or theme, are there are particular keywords that you look for to help you know if it is suitable for:
    • you as a beginner to working with WordPress
    • you as an experienced developer

Please choose the option which applies to you. (View replies in the Slack thread)

  • Did your approach to asking support questions change as you became more experienced with plugins? (View replies in the Slack thread)
  • When you find plugins for a particular task on your site,  do you tend to install each one individually and see how it affects your site? Or have another approach? This question is aimed at non-developers. (View replies in the Slack thread)

Actions:

  • Contact @timbb if you would like to help further with this area.
  • If you would like to add further answers to the questions, please let Tim know with the link to the message.

Draft agenda for Wed 29 April 2020, 2pm UTC

  1. Opening
    • Welcome
    • Attendance
    • Quick peek into our daily lives
    • Celebrations
  2. Task updates
    • Contributor events
    • Virtual coffee breaks
    • Online WPMeetup Marketing
  3. Collaboration time
    • tba
  4. New business
  5. Upcoming workgroup meetings

#make-wordpress-marketing

Global Marketing Team Meeting Notes April 15th, 2020

Introduction: 

These summary notes focus on key items and actions from the meeting and to assist with asynchronous contribution to the Global Marketing Team. For those unable to attend a meeting due to timezone issues, please do join the discussion threads and tasks on Trello after the meeting and send your updates.

The meeting discussions on the Marketing team SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. can be found at:

https://wordpress.slack.com/archives/C0GKJ7TFA/p1586959272220000

Attended/Participated asynch

Meeting led by: @mikerbg

Meeting notes: @maedahbatool, @yvettesonneveld

Attended: @maedahbatool, @chaion07, @mikerbg, @timbb, @oglekler, @webcommsat, @simonasn, @harryjackson1221, @darls, @yvettesonneveld, @michelleames, @megphillips91, @mta1, @antialiasfactory, @lmurillom, @SatishPatel, @sharaz, @gkibria69, @arnelcus, @thisisyeasin @abdulwahab

Task updates

Contributor Events – Marketing Table, WCEU 2020 Online Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/.

Update provided by @webcommsat

TrelloTrello Project management system using the concepts of boards and cards to organize tasks in a sane way. This is what the make.wordpress.com/marketing team uses for example: https://trello.com/b/8UGHVBu8/wp-marketing. card: https://trello.com/c/1KagUPpT

The WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe team is working on an online Contributor Day, to be held during the first online WCEU. This online contributor day will take place on 4 June 2020.

How can you help?

  • Onboarding new contributors – if you are an experienced contributor and can help with onboarding new people or those unfamiliar with the tools. To volunteer, please add a note to the Trello card.
  • Editing tutorial videos – Contributors with video editing skills to help us with some of the short videos/screen capture trimming to make it easier for on-boarding. @miker, @megphillips91, @yvettesonneveld, and @arnelcus offered to work on this.
  • Creating screenshots for tutorials – we have been working with WCEU and others on improving documentation to support newer contributors using the tools, E.g., Google Docs, Trello, Slack etc. We’re seeking help from individuals who can gather some specific screenshots and text specific to the Marketing onboarding.

WordPress Online Meetups

Update provided by @webcommsat

Since most in-person events are not permitted in many countries due to the public health emergency, many WordPress MeetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. groups now meet online. We’re working with the Community Team with marketing the WordPress Meetups, interviewing organizers and working on promotions.

Thanks to @meher and @chaion07 who have been working with @webcommsat on this during the last week, and to others who have volunteered.

How can you help?

If you would like to work on this, please contact @webcommsat

Component maintainers document

Thanks to everyone involved. @yvettesonneveld is working on the component maintainers document later this week and we will be finalizing this next week for the CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. Team.

ReleaseRelease A release is the distribution of the final version of an application. A software release may be either public or private and generally constitutes the initial or new generation of a new or upgraded application. A release is preceded by the distribution of alpha and then beta versions of the software. Leads Document

Thank you to all who have contributedFirst, a huge thanks to everyone who has been contributing and assisting and to @mikerbg for co-ordinating. More research and work will take place this week and feedback has been invited fromSubstantial progress was made, and we’re waiting for additional feedback from the Core Team.

#WPTranslationDay Mini Events

Update provided by @webcommsat

Trello card: https://trello.com/c/5sN6ODcf

The global WordPress Translation Day usually takes place mid May. With WCEU taking place early June, that was not possible for 2020. There is ongoing work on this event, including encouraging polyglots to work together and smaller scale events. One is this Friday for the French-speaking WordPress community. @webcommsat has been asked to support the community-wide marketing and is also representing the global WordPress Translation Day team. Thanks to @audrasjb and other team members which are co-ordinating the French-language event.

How can you help?

Staying Connected – picture mosaic

https://trello.com/c/KNOyWADa

Thanks to @webcommsat for this contributor mosaic idea and to @michellefrechette, @macgraphic and other contributors during the virtual coffee breaks this week for exploring ways to do this. The original concept was for a wall of pictures to highlight how contributors are still staying connected, reduce the sense of isolation and show that members are continuing to contribute to the global WordPress project. 

Michelle will be co-ordinating this task. She will create ‘walls’ of 16 photos with messages from contributors. 

How can you help?

  • Create a picture of you at your work station 
  • Optional: hold up a sign that says any of the following
    • Stay
    • Home
    • Healthy
    • Connected
    • Stay Home
    • Save
    • Lives
    • Save Lives
    • Stay Healthy
    • Stay Connected
    • Stop the spread
  • Please send your picture ASAP but before 29 April 2020 deadline. We will get started creating the galleries as soon as we have the first 16 images.
  • Once we have a Marketing example, we will open up the opportunity for other teams to create a similar ‘wall’.

Virtual Coffee Break

Update provided by @miker and @webcommsat

Trello card: https://trello.com/c/Ix7fNA05

What are they?

Virtual Coffee Breaks are informal virtual sessions held on web conferencing tools. They take place several times a week. If you’re on a limited bandwidth connection, or rather use video for other reasons, you can also connect with audio-only.

Marketing team members can check the latest schedule and join. 

Review

Feedback about the Virtual Coffee Break sessions amidst this global crisis of coronavirus outbreak has been incredibly positive and well-received. Some changes to times have been made to accommodate more timezones. These will be reviewed again at the end of next week.

Thanks to @webcommsat, @yvettesonneveld, @JillianSMaxwell, @timbb, @maedahbatool, @nullbyte, @Meg Phillips, and @Michelle Frechette for working to support this provision. Thanks to everyone who attended. 

How can you help?

If you’re able to help volunteer and are available regularly for one or more of the weekly time slots, and/or if you’re willing to act as the web conference provider using your Zoom Pro account, please contact @webcommsat or @JillianSMaxwell

Developers’ communications Q&A

Update provided by @webcommsat and @Tim Butara

Trello card: https://trello.com/c/8XKGUx3h

The working group met on 14 April 2020 and included an introduction to newer contributors on writing for the WordPress marketing, background to the project and answering questions. The group has been exploring users’ questions to developers of plugins and themes, and typical communications a developer may want to make available to help users, particularly at this time. 

Marketing team members were asked to share (from their own experience) what questions they typically have when considering or installing a pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party. The group would continue to work on this during the week and at its next meeting. New contributors with an interest in this area were invited to join (more below).

How can you help?

  • If you would like to be involved in researching and writing this guide, please contact @Tim Butara
  • Please add any additional comments to the document in suggestion mode using the comments boxes.
  • The next meeting of the group will be on Tuesday 21 April 2020 at 2pm UTC.

Collaboration time:

  • A collaboration time took place during the meeting on the Developers’ FAQ task. 
  • A post meeting call explored the Online Meetup marketing tasks and assisted new contributors to the project in ways they could get involved with this stream.

Other topics

Request to post more in the Slack channel and less using Direct Messages 

Update from: @yvettesonneveld

Some Team Reps have been flooded with personal messages. We understand it may be scary to add to the conversation publicly, particularly if you are new to the project. But please scroll through the Slack history. We’re really helpful and inclusive here. Please add to the conversation in the slack Channel and only use direct message for topics that have confidential elements. It may be scary at first, but we promise you it will be fun really soon. Several new contributors confirmed their positive experiences.

Proposed agenda next meeting 

  1. Opening
    • Welcome and attendance
    • Review of notes/ actions from the previous meeting
    • A special welcome to new attendees
    • Quick peek into our daily lives
  2. Updates and actions on working groups from last week
    • Trello and preparation for WCEU Contributor Day 2020
    • Virtual Coffee Break sessions and #WPRecipeShare
    • Online WordPress Meetups
    • Staying Connected Photo Wall 
  3. Collaboration time
    • Online WordPress Meetups and Developers’ FAQs
  4. New Business

If you would like to suggest something for the agenda for this week’s meeting, please contact @yvettesonneveld on Slack.