Notes: Global Marketing Team meeting, 1 August 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #259 
  • Attendance:

Team News

  • No team updates
  • The next coffee break will be on Thursday, 10 August, 2023 at 18:30 UTC. 

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress continued to drive engagements in what was another excellent week for DotOrg. Despite fewer campaigns, we focused on engagements and saw our engagement rate jump 12.4% or an average of 2.1% overall, above our usual weekly goals. Overall, we gained 543 new followers; however, with the recent Twitter (X) news, we did see a larger than average group of followers deactivate their account, with 383 followers removing their Twitter account. Most of the loss occurred on Monday and Tuesday when news broke of significant changes with Twitter (X). With 543 new followers this week, we finished at 2,199,254 new followers and are getting closer to 2.2 million total followers overall.
      • The overall performance was strong from a campaign perspective. During the week, various 6.3 campaigns saw strong performances as our followers continued to get excited about this upcoming release. When it came to the top 3 campaigns, two campaigns, including the WP 6.3 RC2 announcement and a separate campaign highlighting the new Synced Patterns, drove a majority of the engagements from our followers.
      • Here is a look at some of the performance numbers for the last week:
        • Impressions: 322,578
        • Engagements: 6,140
        • Link clicks: 1,379

GitHub Issues

New Issues

  • People of WordPress: Anh T #260
  • People of WordPress: Sunita R #261
  • Release Assets #262
  • Creating CONTRIBUTING.MD files across WordPress repos #263

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • The Month in WordPress: July 2023 Edition #266
      • This is a time-sensitive issue. We’re looking for contributions by August 8th.
      • This is also a good task for first-timers since the source materials are all linked. July’s news is into this handy newsletter
    • Prepare and post Marketing Team update for Updates channel #228
      • Updates are supposed to be at least every 3 months. Marketing hasn’t posted there since 2020.
      • Team reps are working on 6 months of 2023 post to bring team to current.

  • Cross-team collaboration
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
      • Could this possibly be in 6.4?
    • Tide Promotion #207
      • Is this still a viable goal?
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • This is also a GREAT first issue. If you want to help, talk to @ninianepress
    • Celebrating Pride Month and WordPress Diversity #240
      • Pride Month is over, but diversity is forever!
    • Promote the #feature-notifications team’s Notification survey #248
      • This is a big Phase 3 component, so we should try to get the word out as best we can.
      • Maybe the survey could use some refinement.
    • Develop communications materials for Contributor Mentorship Pilot Program #253
      • We’ve also been tasked with compiling WordPress news sources for new contributors.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114 AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • Amplification request form #140
    • This got an update
  • The Month in WordPress: June 2023 Edition #243
    • This issue was skipped as the sponsored contributor that works on it is on leave

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of August 7, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Notes: Global Marketing Team meeting, 25 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #257 
  • Attendance:

Team News

  • No major updates
  • The next coffee break will be on Thursday, 27 July, 2023 at 18:30 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress had another excellent week. The numbers dropped a bit as we were up against the BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4 campaign the previous week, which drove a lot of excitement and more video content that offered good engagement in the channel. That said, these numbers are great. The engagement number of 4,549 is a higher-than-average number for the summer months, despite the fewer impressions/engagements from the previous week. We increased the number of link clicks to the website this week, which is a good evaluation that the content with clicks to the websites actually drove more traffic. We also had 710 net new followers this week, which is lower than the previous week, which is still believed to be Facebook reactivating accounts as the number of new followers all came from Facebook alone.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WordPress Developer social post, WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. US post about Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/., and the WP Briefing campaign for episode #60 launching this week. These campaigns drove high engagement and, most importantly, click engagement to the website, including 832 total engagements in just those 3 posts alone. This is broken down more in the upcoming Top Performers by Engagement section.
        • Impressions: 232,615
        • Engagements: 4,549
        • Link clicks: 1,421
        • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • People of WordPress: Ihtisham Z #258

Open Issues

There was no discussion on issues from the Marketing Team GitHub in Slack this week, so we are listing all issues as were presented in the meeting.

  • Marketing Team management
    • WordPress Media Outreach #135
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
    • Prepare and post Marketing Team update for Updates channel #228
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
    • Pages on MakeWP that show the % of WP #255

  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
    • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
    • Tide Promotion #207
    • Promote Helping to Documentation team with Mobile Apps docs #219
    • WPPhotos Social Content Contribution Guide #239
    • Celebrating Pride Month and WordPress Diversity #240
    • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
    • Promote the #feature-notifications team’s Notification survey #248
    • Develop communications materials for Contributor Mentorship Pilot Program #253

  • WordPress Project marketing
    • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • What is WordPress? #205
    • Get involved or Contribute tab for the About page — structure and the content #217
    • Showcase Guidelines and Content Moderation #221
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Grow Your Story: Phase II #222
    • People of WordPress: Ryan K #235
    • The Month in WordPress: June 2023 Edition #243
    • Revising the Enterprise page on WordPress.org#244 (Discussion)

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220 
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 31, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Notes: Global Marketing Team meeting, 18 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #254 
  • Attendance:

Team News

  • No marketing team updates this week

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • Per Brett McSherry:
      • This was a good week for WordPress dotorg. While impressions were down, we saw engagements drop at a slower pace, which means we did better with the content we had despite the fewer campaigns this week. You can see that reflected in the engagement rate from 2% up to 2.1%, which is above our target and shows the strength of the campaign performance. The biggest gain was in our follower count, which expanded by 4,859 net-new followers. This is higher than the average of 750-1,000 followers we’ve been receiving, and it looks like it came from Facebook. We did see some really strong performances on LinkedIn this week as well which contributed to the stronger-than-average follower growth.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WP 6.3 release of BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 4, with the separate GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ campaign push performing well. These campaigns drove high engagement and, most importantly, click engagement to the website, including 2,286 clicks in just 4 posts.
      • Here is a look at the numbers for the week:
        • Impressions: 249,460
        • Engagements: 5,592
        • Link clicks: 1,369
        • Engagement Rate: 2.1%

GitHub Issues

New Issues

  • Pages on MakeWP that show the % of WP #255

Open Issues

This section highlights issues from the Marketing Team GitHub that had discussion in Slack during the week.

  • Marketing Team management
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
      • May be taken down as it is not necessary as a github ticket
    • Amplification request form #140
      • This has an open PR that needs a review
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • Link to Marketing team Official Campaigns https://make.wordpress.org/marketing/handbook/social-media-accounts/social-media-campaigns/
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • Opportunities for devs who are technical writers shared  
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Needs attention
    • Promote the #feature-notifications team’s Notification survey #248
      • Needs attention
  • WordPress Project marketing
    • The Month in WordPress: June 2023 Edition #243
      • In progress
    • Grow Your Story: Phase II #222
      • Project will resume once the release is launched. 
    • Get involved or Contribute tab for the About page — structure and the content #217
      • The changes have been committed to 6.3
    • What is WordPress? #205
      • There is some variety happening with the WordPress homepage now in terms of intro H1, but it still doesn’t explain WordPress.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 24, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps

Notes: Global Marketing Team meeting, 13 June 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #242
  • Attendance:

Team News

  • @sereedmedia @laurlittle and @meher will be co-leading the Marcomms team for the 6.4 WordPress Release Squad.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Europe’s Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. was a great success, and many reported it being a lot of fun.
    • We had 11 new people join the #marketing team Slack on the day
  • There may be a WordCamp coming up in Valencia. Table leads from WCEU and WCSylhet volunteered to share experience.
  • Yoast Contributor Day in October
  • Share your thoughts on the marketing team coffee breaks concept: https://github.com/WordPress/Marketing-Team/issues/137
    • @sereedmedia proposed a new name for this: Coffee and Collaboration Session
    • The next coffee break will be on Thursday, 15 June, 2023 at 18:30 UTC.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • WordPress Social Media Amplification #7
    • @jpantanichanged the name of this task to make the language a little bit more colloquial prior to WCEU. 
  • Social Media stats
    • WordPress again had a strong week this week. Highlighted by the positivity received from the WCEU event during the past week. We’ve been able to maintain high engagement scores from the past month at levels much higher than much of the spring season or even 2023 (around 4K average engagement in 2023 which is a 100%+ improvement for DotOrg social). This is partly due to the events for WP20 and WCEU and being so close together plus a strong commitment to focus on the events online with both in days leading up to the events and same-day posts themselves. Included in this was a live posting session during the WCEU Keynote event. The largest takeaway from the week is the success of WCEU campaigns. Even Twitter which has struggled to see positive gains this year with engagement following many of the changes to the platform in recent months had a 2.0% engagement rate during the WCEU event (2.1% average for all platforms).
    • The overall performance was strong from a campaign perspective. However, as discussed, the WCEU campaigns, and in particular, the WCEU Keynote event took the top 3 places for the strongest performances of the week. Those top performances took place during the live posting events for the Keynote over the weekend.
    • Here is a look at the numbers for the week:
      • Impressions: 449,732
      • Engagements: 8,315
      • Link clicks: 1,448
      • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • Revising the Enterprise page on WordPress.org #244 (Discussion)
    • Inspired partially by the old GitHub ticket #22 that we finally were able to close, but also by the (unofficial, but attended by project leadership) enterprise day the day before WCEU started. Hopefully we can get some of those good ideas into the actual project!

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • This issue was moved forward and committed prior to our meeting this Thursday to discuss this issue. Need to move forward with this issue in agreement as a team.
  • Cross-team collaboration
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187 
      • We need to reconnect with Learn folks to move this project forward
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • WCEU did a lot of work in this area, so we should coordinate with some of the organizers to help make this process even smoother for the next flagship camp
  • Project marketing
    • GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ and Blogging Campaign #199 (Discussion)
      • This ticket can likely be re-activated because of the success of From Blogs to Blocks
    • Get involved or Contribute tab for the About page — structure and the content #217
      • @oglekler updated the document, feedback has begun. CoreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. team members are willing to help on contributor orientation tool. Can be ready for 6.3.
      • The new make.wordpress.org/contribute page was discussed in the #meta meeting last week

Closing Soon

  • Facilitate Make Team Coffee Break #23
    • Need to revise this as we revise the Coffee Break purpose and content. Should this information be in the Handbook as opposed to a GitHub ticket.
    • What do we like about other ones and what don’t we love?
    • We have been actively soliciting input on the Coffee Break for 7 months in this ticket https://github.com/WordPress/Marketing-Team/issues/137, so please add any of your ideas and thoughts there. This Facilitation ticket simply documents the facilitation process and it is no longer accurate.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • As we do not have an existing path for Contributor-generated content to be implemented on socials, this ticket is somewhat moot.

Recently Closed

  • The Month in WordPress: May 2023 Edition #226

Open Floor

  • From 6.3 release team: We would love to hear from you on the top 3 or so most important things/features that your team might want to highlight in release communications. We are currently working on the BetaBeta A pre-release of software that is given out to a large group of users to trial under real conditions. Beta versions have gone through alpha testing in-house and are generally fairly close in look, feel and function to the final product; however, design changes often occur as part of the process. 1 announcement now, so if we could have your input by June 16th, that would be great.
  • From @sereedmedia: Very exciting how well the WordCamp contributor days are going! Special thanks to @rmartinezduque for all the extra work she did to make #WCEU accessible, for recruiting @samaldersen back onto the Marketing Team, and for always working transparently. 

Next Steps

Our next meeting is 20 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #245

Note: This post is backdated to the correct Notes posting date of June 12, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes, #wp20, #wpphotos

Notes: Global Marketing Team meeting, 30 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/.

  • This meeting was organized on GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card #236
  • Attendance:

Team News

  • #WP20 From Blogs to Blocks campaign was a huge success! Kudos to the whole team behind the campaign! Remember: You can still participate. Sign the birthday card.
  • Team RepTeam Rep A Team Rep is a person who represents the Make WordPress team to the rest of the project, make sure issues are raised and addressed as needed, and coordinates cross-team efforts. @santanainniss is still out on leave.
  • WCEU Contributor DayContributor Day Contributor Days are standalone days, frequently held before or after WordCamps but they can also happen at any time. They are events where people get together to work on various areas of https://make.wordpress.org/ There are many teams that people can participate in, each with a different focus. https://2017.us.wordcamp.org/contributor-day/ https://make.wordpress.org/support/handbook/getting-started/getting-started-at-a-contributor-day/. is 8 June, 2023
    • @oglekler and @coachbirgit will be at coreCore Core is the set of software required to run WordPress. The Core Development Team builds WordPress. table. @rmartinezduque will be at marketing as table lead Emma Young will be at docs.
  • The next coffee break will be on Thursday, 1 June, 2023 at 18:0030 UTC.
    • We will be discussing how the Marketing Team can deepen our use of GitHub and its related tools.
    • Clarification on meeting time. It is 18:30 UTC.
    • Topic will be switched from GitHub process topic for WCEU prep.

WordPress Publications

WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ social media updates

  • Social Media stats
    • WordPress had a really positive week this week. It was expected to see an increase in impressions, with the added campaigns through the week but we actually far outperformed in the increase in engagements. We ran 24 hours of WordPress campaigns through Saturday in UTC hours, and as part of that, we had really strong engagement throughout the whole event. We gained 534 net-new followers over the week which was a 47.5% increase over the previous week. While we ran several types of campaigns throughout the week, our WP20 campaign took center stage and really was the strongest campaign all week.
    • The overall performance was strong from a campaign perspective. However, as discussed WP20 took the top 3 places for the strongest performances of the week. Most of these took place during the Saturday 24-hour campaigns.
    • Here is a look at the numbers for the week:
      • Impressions: 706,990
      • Engagements: 13,084
      • Link clicks: 2,726
      • Engagement Rate: 1.8%

GitHub Issues

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Needs cleanup for WCEU
      • Should not be on the list or have the “good first edition” tag
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • Needs attention pre-WCEU
      • Suggested to work on in collaboration session
    • Adds marketing-specific issue templates #213 AND Amplification request form #140
      • We will be discussing this ticket tomorrow at the Coffee Break 18:30 UTC
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • This needs attention pre-WCEU
  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
      • Collaborator volunteer, suggested to add ideas to GitHub card
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
      • Created separate issues for the WPPhotos campaign:
        • Main one/Macro: [Ongoing] WordPress Photo Directory Social Campaign – #WPPhotos
        • Help amplify #WPPhotos content links to WordPress Social Media Amplification #7
        • Collect #WPPhotos stories links to Share and help collect #WPPhotos stories #238
        • Help write social posts links to WPPhotos Social Content Contribution Guide #239
        • Capture Marketing photos links to Capturing Marketing Photos for the WordPress Photo Directory #189
        • New label is WPPhotos: https://github.com/WordPress/Marketing-Team/labels/WPPhotos
      • Identify and update/create single page clarifying structure of WordPress pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party and theme ecosystem #179
        • Could be related to that interactive map mentioned in Open Floor at 23 May meeting
      • Develop a widgetWidget A WordPress Widget is a small block that performs a specific function. You can add these widgets in sidebars also known as widget-ready areas on your web page. WordPress widgets were originally created to provide a simple and easy-to-use way of giving design and structure control of the WordPress theme to the user. for WordPress dashboard to offer Mobile app installation #201
        •  May do patch proposal after WCEU
      • Tide Promotion #207
        • Need to talk with the Tide team sometime after the WCEU. They are working by themselves, and we need to convey the potential value and outcome of the campaign.
        • There is background on Tide promotion, may be in old GH card.
  • Project marketing:
    • Get involved or Contribute tab for the About page — structure and the content #217
      • This also has a lot of updates. @oglekler is getting this into 6.3 as core triage lead.
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
      • The repo will continue to be open for PRs, issues etc.
    • The Month in WordPress: May 2023 Edition #226
    • People of WordPress – Stefano Cassone #233
      • Card has been updated and the post was published on May 31. Link has been shared with Brett and Reyes for social media promotion. Will close the GitHub issue once the Italian translation is published and the link added to the News post.
    • People of WordPress: Allison D #234
      • Follow-ups have been sent.
    • People of WordPress: Ryan K #235
      • If anyone wants to help with this, do add a note on the GitHub card.

Closing Soon

  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be revised to not be specific to drafting content but to campaign concepts, integrated marketing opportunities, etc.

Recently Closed

  • Five for the Future Email Template for Contributors #18 

Open Floor

  • From @sereedmediaSign the WordPress Birthday card! 
  • From @oglekler:
  • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetupMeetup All local/regional gatherings that are officially a part of the WordPress world but are not WordCamps are organized through https://www.meetup.com/. A meetup is typically a chance for local WordPress users to get together and share new ideas and seek help from one another. Searching for ‘WordPress’ on meetup.com will help you find options in your area. about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cliWP-CLI WP-CLI is the Command Line Interface for WordPress, used to do administrative and development tasks in a programmatic way. The project page is http://wp-cli.org/ https://make.wordpress.org/cli/, mobile applications, Rosetta sites, official social media, GutenbergGutenberg The Gutenberg project is the new Editor Interface for WordPress. The editor improves the process and experience of creating new content, making writing rich content much simpler. It uses ‘blocks’ to add richness rather than shortcodes, custom HTML etc. https://wordpress.org/gutenberg/ time, Developer blog etc.

Next Steps

Our next meeting is 06 June, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #237

Note: This post is backdated to the correct Notes posting date of June 5, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes

Day 18: #WP20 From Blogs to Blocks

This is Day 18 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress. We are quickly approaching the end of our countdown!

Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.

Prompt 18/20

Blog: Download the WordPress Mobile app and post a post from the app about your experience posting from the app. Post a link to your post in the comments.

Develop: Explore the WordPress Mobile GitHub and follow some repositories. (Extra credit: Contribute to an active issue.) Post a link to the repos you’ve followed (and/or your work) in the comments.

Design: Redesign the landing page for the WordPress Mobile Apps. Go wild. Share your creation wherever you like (website, social media, digital art account, etc.), tag it #WP20, and post the link in the comments.

Photograph: Take a picture of someone using a mobile device or a stock-photo style picture of a mobile device(s). (Extra credit: Include a WordPress element!) Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments.

Contribute: Check out the post from the Mobile team Contribute to the Future of the WordPress App and find a way you can contribute to the WordPress Mobile App (such as creating documentation on WordPress.org or helping in the mobile support forums). Comment on that post with your feedback (or your contribution plans), then link to your comment below.

Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.

Feel free to make your own WordPress-focused action that works for you, or browse the previous prompts. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.

Previous Prompts

Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.

#contribution, #from-blogs-to-blocks, #mobile, #wpphotos

Day 14: #WP20 From Blogs to Blocks

It’s Day 14 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress. Only 6 days left!

Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.

Prompt 14/20

Blog: Share a “Two Truths and a Lie” about your experience with WordPress. Post your response on a WordPress website and link it in the comments.

Develop: Take a screenshot of your IDE open to a recent WordPress project (be sure to obscure any identifying details) and share it on your preferred social account. Post a link to your post in the comments.

Design: Submit the Wapuu you designed (or design one to submit) to the official Wapuu archive (requires GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/) or the Wapuu Field Guide (does not require GitHub). Post the link to your new Wapuu (or one you’ve already made) in the comments.

Photograph: Take a photo today of anything (no faces) and submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments (or post it on social and link to that).

Contribute: Find a photo of something you find beautiful on the WordPress Photo Directory and share a link to it on your social media accounts. TagTag Tag is one of the pre-defined taxonomies in WordPress. Users can add tags to their WordPress posts along with categories. However, while a category may cover a broad range of topics, tags are smaller in scope and focused to specific topics. Think of them as keywords used for topics discussed in a particular post. it #WPPhotos and share your social post link in the comments.

Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.

Feel free to make your own WordPress-focused action to find something that works for you, or browse the previous prompts. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.

Previous Prompts

Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.

#from-blogs-to-blocks, #github, #wapuu

Day 9: #WP20 From Blogs to Blocks

It is Day 9 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!

Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.

Prompt 9/20

Blog: Tell us about your favorite memory that includes WordPress or the WordPress community. Post your response on a WordPress website and link it in the comments.

Develop: Browse the WordPress Support Forums’ Topics with No Replies section and answer at least one support question that could benefit from your knowledge. Post a link to your response in the comments.

Design: Make a piece of Block Art and submit it to the Museum of Block Art’s 20 Years of WordPress exhibition. Share your creation wherever you like (website, social media, digital art account, etc.) and post the link in the comments, or share the link to your MOBA entry when it has been accepted.

Photograph: Take a picture depicting your country or culture and submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments (or post the picture on social and link to that).

Contribute: Explore the Museum of Block Art! Share your favorite blockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience.(s) on your social media account, and tag it #WP20 and #MuseumOfBlockArt. Share the link to your social post in the comments.

Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.

If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.

Previous Prompts

Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.

#from-blogs-to-blocks, #museum-of-block-art, #support-forums, #wpphotos

Day 6: #WP20 From Blogs to Blocks

It is Day 6 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!

Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.

Prompt 6/20

Blog: Pick a song that symbolizes WordPress’ 20th anniversary to you. What is it and why? (Extra credit: Post the video!) Post your response on a WordPress website and link it in the comments.

Develop: Visit the WordPress Developer Blog and subscribe to updates (it’s in the footer). If you already subscribe (or after you subscribe) leave some comments on an article.

Design: Join the new #website-redesign channel in Make WP Slack, introduce yourself, and turn on your channel notifications. Let us know you’ve joined in the comments.

Photograph: Explore the WordPress Photo Directory and find a photo of something involving water that you like. Share a link to its Directory listing on your preferred social network and tag it #WP20. Share the link to your social post in the comments.

Contribute: Pick a plugin or theme in the WordPress repo that you enjoy using and rate it, leave a positive review on their profile, or tag them in a social media post. (Also tag #WP20!) Share a link to the pluginPlugin A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress. These can be free in the WordPress.org Plugin Directory https://wordpress.org/plugins/ or can be cost-based plugin from a third-party or theme or your post in the comments.

Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.

If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.

Previous Prompts

Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.

#wpphotos

Day 5: #WP20 From Blogs to Blocks

It is Day 5 of the #WP20 From Blogs to Blocks campaign, twenty days of celebrating WordPress and the WordPress community leading up to the 20th Anniversary of WordPress!

Do you have more questions about how to participate? Let us know in the #marketing Slack channel or on the FAQ page.

Prompt 5/20

Blog: Tell us about the most creative use of WordPress that you have ever seen. It doesn’t have to be a website you’ve worked on, but it can be! Post your response on a WordPress website and link it in the comments.

Develop: Find the oldest Trac ticket you’ve contributed to that is still open, and help move things forward. If you’ve never contributed in TracTrac Trac is the place where contributors create issues for bugs or feature requests much like GitHub.https://core.trac.wordpress.org/., check out how to Contribute with Code and get your environment setup. Post a link to the Trac ticket you worked on in the comments, or just let us know that you got set up to contribute.

Design: Check out this Block Patterns tutorial and design a BlockBlock Block is the abstract term used to describe units of markup that, composed together, form the content or layout of a webpage using the WordPress editor. The idea combines concepts of what in the past may have achieved with shortcodes, custom HTML, and embed discovery into a single consistent API and user experience. pattern. Share a screenshot of your pattern wherever you like (website, social media, digitial art account, etc.), tag it #WP20, and post the link in the comments.

Photograph: Take a photo of street art, or find one you’ve taken previously. Submit it to the WordPress Photo Directory. Once it’s approved, share the link to your photo in the comments. (Or post it online and share the link in the comments.)

Contribute: Submit a topic to the 2023 Community Summit. Tell us about your topic in the comments (or just share that you’ve done it).

Note: You can share context in your comment if you like, but don’t forget to include the link as specified in each prompt.

If none of these actions work for you, feel free to make your own WordPress-focused action. Anyone who shares at least one action as a comment on a #WP20 From Blogs to Blocks post before or on May 27 will have the achievement acknowledged by the Marketing team. Folx who share an action on all 20 posts before WordCamp US in August 2023 will get an additional acknowledgement of their accomplishment.

Previous Prompts

Contributors to the #WP20 From Blogs to Blocks campaign include: @ninianepress, @ngreennc, @nomadskateboarding, @santanainniss, @sereedmedia, @courane01, @meaganhanes, @costdev, @felix, @joen, @boogah, @quizzycal, @tobifjellner, @annezazu, @psykro, @flixos90, @rmartinezduque.

#block-patterns, #community-summit, #from-blogs-to-blocks, #wpphotos