The Marketing team promotes WordPress to current and future users and contributors. We create and amplify campaigns to support the growth of the WordPress project.
If you are reading these notes on a website other than the Make WordPress Marketing blog, please contact us on the #marketing channel on SlackSlack Slack is a Collaborative Group Chat Platform https://slack.com/. The WordPress community has its own Slack Channel at https://make.wordpress.org/chat/. or via the team’s blog as we may not be aware of comments you add on other sites to be able to reply or help involve you.
1. Welcome and introduction
These summary notes focus on key items and actions from the meeting and assist with an asynchronous contribution to the WordPress.orgWordPress.org The community site where WordPress code is created and shared by the users. This is where you can download the source code for WordPress core, plugins and themes as well as the central location for community conversations and organization. https://wordpress.org/ Global Marketing Team. For those unable to attend a meeting due to timezone issues please do join the discussion threads after the meeting and send your updates.
- The meeting discussions on the Marketing team on Slack can be found at this Slack thread
- Agenda followed for June 22, 2022 The meeting was led by @lmurillom, @eidolonnight and @nalininonstopnewsuk
- Meeting planning and facilitation by Team Reps: @lmurillom, @eidolonnight, @nalininonstopnewsuk
- Meeting notes: @webcommsat
- Editor/Review: @lmurillom and @nalininonstopnewsuk
- For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start.
2. Getting to know the team and help to take part
- Meeting attendees: participants and those new or rejoining the channel this last week can be viewed in this Slack Thread
- Social question of the week. This month, there are some themed celebration days highlighting the variety of fruit and vegetables and their goodness. Do you have a recipe which combines together the goodness of both? – View participants’ responses via this Slack thread.
3. Notes, volunteers and coffee break facilitators
Thanks to @ugyensupport for last week’s notes. Each week the meetings have a GitHubGitHub GitHub is a website that offers online implementation of git repositories that can easily be shared, copied and modified by other developers. Public repositories are free to host, private repositories require a paid subscription. GitHub introduced the concept of the ‘pull request’ where code changes done in branches by contributors can be reviewed and discussed before being merged be the repository owner. https://github.com/ card where you can add suggestions for the agenda and add a link to a task card where you are adding any asynchronous updates if you are unable to attend the meeting live.
4. Marketing project and task updates
The main Marketing Team task board is available on GitHub. This is where we log Marketing Team and cross-team activities. Anyone can comment on a card, you just need a GitHub account.
4a. Forthcoming WordPress releases and FSE
@eidolonnight: We continue to support efforts to share the latest 6.0 release and new features across social media. Look for posts with the ‘#WordPress’ tag highlighting the release and new features, like this recent Twitter post.
- no date yet set for 6.0.1 (the next release – a minor releaseMinor Release A set of releases or versions having the same minor version number may be collectively referred to as .x , for example version 5.2.x to refer to versions 5.2, 5.2.1, 5.2.3, and all other versions in the 5.2 (five dot two) branch of that software. Minor Releases often make improvements to existing features and functionality. consisting of patches/fixes). Follow progress on 6.0.1 in core
- next major releaseMajor Release A set of releases or versions having the same major version number may be collectively referred to as “X.Y” -- for example version 5.2.x to refer to versions 5.2, 5.2.1, and all other versions in the 5.2. (five dot two dot) branch of that software. Major Releases often are the introduction of new major features and functionality. is 6.1 and there have been some bug scrubs scheduled. No date yet on 6.1, but that will not be for a few months
- some initial planning for 6.1 you can review for addition roadmap insight. Follow the 6.1 tag for additional details
- 6.0 release content (organized by Lauren) continues to perform quite well. So even a few weeks out from the official release, we continue to see strong interest
- asked for contributors in this and other teams/channels to retweet/share those posts to help spread the word and amplify the release. It introduces some wonderful content/editor/publishing tools, as well as improvements in performance, accessibilityAccessibility Accessibility (commonly shortened to a11y) refers to the design of products, devices, services, or environments for people with disabilities. The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” meaning compatibility with a person’s assistive technology (for example, computer screen readers). (https://en.wikipedia.org/wiki/Accessibility), and site building flow.
4b. Newsletters, campaigns and event updates
- The Month in WordPress newsletter, June 2022: if you have news or any Make team updates that would be valuable and relevant to the post, please feel free to add them as a comment to this GitHub card, or share them on the Make Marketing Slack channel and tag @rmartinezduque for awareness by Friday 1 July 2022.
- Documentation Sprint: Friday 24 June 2022: once a month @eidolonnight has a day focused on writing and documentation. If you would like to join, this GitHub card is a running list of documentation tasks needing attention or update review.
- Brand design and wapuu page: suggested reach out to @zetarrafix who pulled together documentation which should be available in the marketing drive
- #WPPhotos campaign: For those interested in the Photo Directory social campaign, check out the latest update shared in the #photos channel. GitHub card.
- Wolfram embeds: Today and in a couple of weeks, we will be sharing a few social posts about the Wolfram embed support across the WordPress social platforms. The Wolfram team will also help amplify it on their social platforms. Reyes will add a link to this thread when the posts go out. As usual, liking and sharing them is a great way to help spread the word!
- People of WordPress, June 2022: this will feature Leo Gopal. We are working through an edit and questions at the moment with the contributor featured. Will share more on this later today. People who are involved / volunteered for this edition include: @nalininonstopnewsuk, @lmurillo, @meher, @vimes1984, @webcommsat, @yvettesonneveld, @cbringmann, @marybaum. Thank you to those who have volunteered for July’s edition too.
- Polyglots Newsletter, June 2022: draft shared by @nao. GitHub card.
4c. Contributor events update
We have an open discussion about sharing WordCampWordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. updates on social media over on Discussion: Promoting WordCamps with the official WordPress social accounts. Please comment on that post with your thoughts, especially if you have helped organize WordCamps in the past.
4d. Social media status
GitHub issue detailing how you can help share and amplify WordPress news on social media. It has a list of the primary WordPress social accounts.
@bjmcsherry: last week’s social media stats and insights.
- overall, we continue seeing strong results from the WP6.0 release on social media for .Org
- some excellent performances, but the biggest performances again came from our WP6.0 and photo Directory campaigns
- extremely high engagement and dialogue again with our followers
- earned just under 1,000 new followers (932), for a total of 2,043,026, across all of our channels, with many campaigns scoring high marks in some of our best examples throughout the week
- Overall, the numbers for the week look like this:
- Impressions: 1,054,754
- Engagements: 4,790
- Link clicks: 887
- Messages received: 25
- @dansoschin: suggested to follow the #announcements channel to find all the WordPress tweets to share and like.
5. Diary dates – upcoming events and meetings
- Next Coffee break will be Thursday 30 June 2022 at 18:30/ 6.30pm UTC, and needs a facilitator. This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests from other teams. Stop by and meet some of the friendly faces marketing WordPress.
- Follow this Google Calendar with meetings, collaborations, and social activities.
- Important dates can be added to this Forthcoming Diary Dates post. If anyone would like to help keep the forthcoming diary dates post up to date, please let me know. Thanks to @webcommsat for updating it last week.
GitHub card for next week’s Marketing Team meeting on 29 June 2022.